Trending December 2023 # 5 Digital Detox Secrets To Empower Your Next Marketing Conference # Suggested January 2024 # Top 18 Popular

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If combining a digital detox with a marketing conference sounds counterproductive, think again.

Whether it’s networking at happy hour or putting out last minute “emergency” client fires; making the most out of a conference is never as easy as you think.

Usually the first thing to suffer is our mental health and physical wellness.

In this always on digital world, there’s no such thing as out of office.

We can either recognize this reality and plan to offset some of the inevitable multi-tasking or suffer the toxic ramifications.

Avoiding Conference Remorse

Everything is all groovy months before when you commit and book your travel.

Then reality hits…

The day before leaving comes and questions pop into your head:

Is this worth it?

Should I even go?

What am I crazy?

What was I thinking?

All of a sudden what seemed like a no-brainer event is now a calendar crossfire.

Getting the most out of your conference can tailspin,  blurring the digital lines between home life, office life and being in the present moment.

As a means to offset the regrets and proactively have the healthiest and most successful business conference, take into consideration these five digital detox secrets:

1. Buffer Days

Set up your out of office email responder to start one day before leaving and keep it on one day after you return.

This gives you some breathing space before and after to get ready to leave and catch without feeling like you must respond to email in real time.

Digital Detox Secret

Put your email responder to work.

Take your “out of office” message as an opportunity to educate and communicate a personalized message.

Share your latest article or a little about the conference you are attending.

2. Hydrate

Traveling in an airplane is a surefire way to instantly dehydrate the body.

Mix in an over abundance of alcohol served at conferences and you have a recipe for disaster.

Dehydration negatively impacts your focus, memory, mood, energy, sleep, and even your physical appearance.

Who wants more wrinkles at a conference? Not me.

Digital Detox Secret

Improve the chances for big ideas and focused conversation.

Hydrate your mind and body by drinking at least a 12 ounces of water every waking hour.

If you really want to monitor your body’s analytics, Thermos makes a water bottle that connects via Bluetooth to a FitBit to help you achieve your daily hydration goals.

3. Take ‘Me’ Breaks

It’s easy to let the conference run your schedule, planning ahead can put you in charge of creating space for yourself.

Most conference schedules start in the early morning with sessions, events, networking happy hours, and dinners ending late in the evening.

Review the schedule ahead of time and find pockets of time you can reserve for yourself to take a mental time out from crowds, emails, and unplanned events.

This could mean:

Sleeping in a little late.

Taking a nap at lunch.

Escaping on a 30-minute walk.

Finding a quiet place to listen to a 15-minute guided meditation on an app, such as Buddhify.

4. Sleep More, Drink Less

There’s an old saying ‘nothing good happens after midnight’.

If you don’t get the chance to go out much, it’s easy to get carried away in party mode.

A recent study reported 27 percent of business travelers admit to binge drinking while at a conference or business trip.

Do you really want to wake up the next morning looking at pictures of yourself on Facebook doing shots?

Digital Detox Secret

Give yourself a curfew and be the one to head in early.

Getting a solid eight hours of sleep assures you will be fresh to take on the next conference day.

It can also mean less alcohol intake and decrease chances of being “over-served”, dehydrated, and hungover.

Need a reminder? You can even add an alarm on your phone to give you the nudge it’s time to go to sleep.

5. Activate

Pack your sneakers, yoga mat, or favorite workout gear and carve out time to activate the mind and body.

Business conferences are starting to be mindful of attendees health and wellness.

For the first time, conferences such as Social Media Marketing World are factoring in a health and wellness agenda offering free yoga and movement classes to give attendees alternatives to networking.


Whether it’s a business conference or out of town work meeting, the challenge of staying digitally balanced remains a constant battle.

The trick is in finding the pause button at the right time for the sake of your health and wellness.

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Digital Media: How Effective Is Your Marketing?

Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2023

Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and prioritize what’s working, and what isn’t, without getting lost in vanity metrics?

At Smart Insights we recommend using VQVC to consolidate and streamline how your measure your digital media. This mnemonic shows how volume, quality, value, and cost help you pull out different elements of your marketing activities. Read on to find out more about VQVC and other important digital media planning techniques

Moreover, do you really understand how and when each of your key marketing communications is being received by your target audience? Our RACE Framework helps thousands of marketers around the globe track and optimize their key digital media, to get the best results possible, without breaking the bank. That’s why we recommend structuring your plan around the RACE Growth System.

Create your 90-day plan with the RACE Growth System

Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.

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In this practical and actionable article, we’ll explore some quick and simple ways of reviewing your digital media channels and strategy.

1) Reviewing digital media channels across your customers’ lifecycles

It all starts with reviewing each of your channels! In this article, we will talk through the aspects of reviewing your digital marketing effectiveness and we recommend doing this for each of the following digital channels:

Search marketing/ organic search

Online PR

Social Media Marketing including optimizing your presence

Online partnerships including affiliate marketing and sponsorships

Opt-in email marketing

Use the RACE Framework to plot your use of digital media across your customers’ lifecycles through reach, act, convert and engage. Our ‘structure a plan using the RACE planning Framework’ module in our RACE Practical Digital Strategy Learning Path will guide you through the step-by-step process of implementing the RACE Framework.

2) Review VQVC measures across all channels

The best way to get started is to include VQVC measures for each channel, VQVC is:

Volume: Number or % share of site visits

Quality: Dwell time or conversion rate to lead or sale

Value: Revenue per visit (Ecommerce) or Goal value per visit (if goals set up for non-Ecommerce site)

Cost: Cost per visit/lead/sale

It takes time to accurately pull together these figures, but if you don’t know the figures how can you improve? VQVC can be very helpful for comparing digital media activities, or for channel benchmarking against competitors, for example, those with similar media budget spend.

If you don’t invest in digital marketing, you may find yourself losing customers to competitors who do.

Create your 90-day plan with the RACE Growth System

Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.

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3) Opportunity Strategy Action

This section, for each of your channels, is all about understanding exactly what your success factors are for each of your channels. What are your opportunities? What strategies will achieve your goals? What action is needed? It’s best to include:

What would you like to change? What is to be changed and what does change like? remember this is just a high-level view, specific detail and campaign aspects are not required at this stage.

What does success look like? It’s good to know this to understand at the end of the year whether you’re strategy has been successful, this is hugely helpful for when you’re doing this audit all over again next year.

4) Overall priority and value compared to other channels

This section is all about reviewing how successful each channel is compared to each other, but specifically about how big of a priority this channel is for meeting your business objectives.

Is your SEO delivering or does it need improvement?

Maybe your keywords are too specific and competitive and therefore paid media performs better?

Which channels should you prioritize for growth?

The state of digital media in 2023

Thousands of Smart Insights members around the globe are using their membership to upskill and improve their digital media strategies and tactics. Our  RACE Growth System empowers marketing leaders to use an easy-to-follow, data-driven approach to quickly improve their marketing strategy.

Digital Divide: Next Steps For Schools

Digital Divide was produced by Studio Miramar, San Francisco, for the Independent Television Service (ITVS) with funds provided by the Corporation for Public Broadcasting. Funding for educational outreach was provided by the Bill and Melinda Gates Foundation and the Ford Foundation.

As part of an outreach effort launched in connection with the PBS broadcasts, series executive producer David Bolt convened a succession of town hall meetings with parents, teachers, administrators, legislators, and other interested parties. These discussions convinced him that beyond technology access, other challenges must be surmounted on the way to bridging the digital divide. The challenges facing educators were the subject of a recent interview between Bolt and staff of The George Lucas Educational Foundation.

The documentary series Digital Divide (PBS, Spring 2000) explored the role of technology in widening gaps in society, especially among young people. The series dedicated one episode each to the divide as it affects classrooms, gender, race, and work, respectively.

Editor’s Note: Since we published this article in 2000, PBS has retired its Digital Divide website . While much of the information in this article is no longer current, it remains an interesting interview, with ideas about how to address the digital divide that are still pertinent. For more current information, visit our Digital Divide Resource Roundup .

The term digital divide is often used to describe the disparity in access to technology between the “haves” and the “have nots.” But as Digital Divide series executive producer David Bolt stressed during his recent interview, access is only one of the challenges. “The single biggest thing is for people in general to recognize all the aspects of the digital divide beyond simple access,” Bolt says.

In the following excerpts, Bolt highlights aspects that are especially relevant to the divide in schools: teacher training, maintenance and support of technology, and curriculum integration. He also discusses plans for his next project.

Digital Divide series executive producer David Bolt

Credit: PBS and Studio Miramar

Teacher Training

Credit: PBS and Studio Miramar

“There needs to be a comprehensive, organizational attempt at training — not just for excited techies, but for everyone in a school,” Bolt says. The notion that educators need training in order to successfully use technology to improve student learning, he says, is still not widely accepted. “Relatively few people get it,” he says. The effort, he adds, needs to be ongoing and must expand with the needs and interests of the school community.

Maintenance and Technology Support

Since many teachers do not have the technological understanding to use the machines they have, it makes no sense to expect them to maintain them, but this is the case more often than not. Schools and districts that have successfully integrated technology into their teaching and learning processes have learned that hiring trained staff to maintain their computers allows teachers to focus on how computers can be used in teaching and learning, enhancing the existing curriculum, and preparing students for success in the digital age.

Curricular Integration

Least understood of all, according to Bolt, is the importance of integrating technology use into the curriculum. “We can talk all day in the abstract about the digital divide,” he says, “but what do you say to the third-grade math teacher or the sixth-grade science teacher, given all the standards and criteria within which they have to operate? How do you find software to support them? Helping teachers move beyond seeing the Internet as a research library towards its dynamic and integrative aspects is critically important, and it’s an awesome task.”

Next Project

Bolt is planning to film a new set of episodes that explore technology as it relates to adults, including adult education and adult training in digital tools. “Our whole notion of adult education has to change,” he says. “In fact, all of us are going to be participating in adult education for the rest of our lives. There’s an enormous conceptual shift that is occurring in all of us.”

But, Bolt cautions, “digital adult education must go beyond simply teaching about software; we need to give people a perspective on how to survive in the digital economy and not just teach them, for example, Photoshop.”

Bolt is also concerned about two other topics: technology availability and use by people with disabilities; and what he calls “digital democracy,” which includes the proliferation of political process and content on the Web. “It may be fine to vote online,” he says, “but there are huge implications for those without access — how can there be a democracy where not everyone can vote?”

Define Effective Digital Marketing Kpis To Achieve Your Goals In 2023

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business

KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact. To outsiders, the success of digital marketing activity can be seen as difficult to measure but this really isn’t the case. In fact, it’s normally easier to measure progress metrics for a digital campaign than an offline one.

The aim of this post is to help you set digital marketing KPIs to measure what really matters at the moment, in a way that all parties can agree on. Smart marketing planning is essential for measuring and tracking your progress, and demonstrating value. We’ll cover negotiating KPIs, budgeting, and how to tie your KPIs into the Smart Insights RACE Framework.

What are digital marketing KPIs?

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it’s more important ever to plan your short-term and long-term KPIs.

Setting digital marketing KPIs

The most important part of setting a digital marketing KPI is choosing what to measure. You really don’t want to go wrong at this stage but don’t worry, it’s pretty simple – just make sure you measure factors that will have an impact on your organization’s targets or goals.

Often KPIs are connected to a “conversion” metric. In today’s competitive landscape, conversions are more important than ever. As a general rule, conversions should be specific (i.e. easily to define and measure) and significantly beneficial (E.G. a user filling in a contact form on making a purchase). You will set targets and goals for each conversion type, so it’s vital to focus on the added value to the company with each conversion event.

Thousands of Smart Insights members are already using our digital marketing planning tools to develop their digital marketing strategies and grow their businesses. If you’re looking for a step-by-step, actionable, data-driven marketing plan that’s proven to improve your marketing performance across your target KPIs, download our free RACE Growth System template to get started today.

Create your 90-day plan with the RACE Growth System

Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.

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Which metrics should you measure in digital marketing?

Leading Indicators. A leading indicator is used by economists to give an indication of which way the economy is headed. A leading indicator is important for reporting because it can show that your time and effort are starting to have an impact even if it hasn’t yet had significant results. For example, you might measure how many people have spent over 3 minutes on your site even if they haven’t filled in the contact form.

Which metrics should you not measure in digital marketing?

Things you can’t impact. If you can’t change it, there’s no point in it being a KPI.

Vanity metrics. The classic example of a vanity metric is a Managing Director who wants to be at the top of Google for a keyword that doesn’t provide any traffic which converts.

Use our useful infographic to determine which digital marketing metrics to track:

How to set channel-specific KPIs

Some KPIs should be channel-specific and others will relate to overall business goals. Many organizations will need KPIs of both types in order to measure both channel performance and the impact this then has on overall goals.

In larger organizations, different individuals or teams will run individual channels so each should be measured separately. In a smaller team, or this will be divided up in a way that works for your marketing mix. If you’re looking for more inspiration on goal setting, find out more about how and why marketing goals can help you achieve success.

NB some parts of your marketing mix may need more attention than others, so it’s worth planning your priorities in this case, and attributing appropriate resources.

6 channel-specific KPIs – e-commerce example

The chart below shows examples of KPIs and Leading Indicators for 6 typical digital marketing channels:

Social – Conversions

SEO – Revenue


Email – CR%

Referrals – Revenue

Content – Conversions

I have based these on an E-commerce client so they mainly focus on conversions and revenue.

However, it’s important to note that digital marketing channels don’t all have the same primary KPI. This is because, in this example, not all channels are likely to have a direct impact on revenue/conversions.

For example, it might be unrealistic to expect social media to have a direct impact on revenue depending on your offering. Therefore the primary KPI for social media might be ‘reach’.

In the above example, the primary KPI for PPC is cost per acquisition rather than revenue as revenue would only give us part of the picture. Any big changes in PPC budget would have a significant impact on revenue but this wouldn’t be an indication that the PPC activity is going well necessarily. It’s better to measure cost per acquisition as this takes budget changes out of the calculation.

Tying budgets to digital marketing KPIs

This one is all about prioritizing. I recently attended a workshop called How to Build your Digital Strategy presented by a man from Indus Net Techshu, a very successful Digital Marketing agency from India. Amongst many interesting ideas one, in particular, stood out:

“You can fix your KPIs or you can fix your budget. They can’t both be fixed.”

The idea of KPIs being so heavily dependent on a budget is particularly relevant for PPC Campaigns. Often clients or bosses will have an idea about what KPIs they want to achieve along with what budget they want to spend before doing any research or talking to an expert. This is no good as the KPI has essentially just been plucked from the ether.

An example:

500 [£spend] ÷ 5 [£CPC] = 100 [visits] x 0.04 [4% conversion rate] = 4 [conversions]

You could also ask your boss if they would be willing to increase the spend to £2,500 in order to bring in 20 conversions they originally asked for. Linking the activity back to your SMART objectives will help you demonstrate the need for continued investment in digital marketing to drive results.

KPIs, and goals in general, need to be clearly understood by everyone involved. It’s very easy for different people to have different interpretations of a goal even when it seems as unambiguous as a quantified KPI. Therefore all KPIs should be SMART:






These 5 factors are pretty self-explanatory (and covered in more detail on How to define SMART marketing objectives article) so I won’t explain each part. The key thing to understand is that you should never assume that the other party sees the KPIs the same way you do.

As an example “I need you to double conversions” could mean different things to different people. “I need you to achieve a 100% increase in qualified conversions YoY by the end of quarter 4” is a lot less open to interpretation. Ensuring your KPIs are SMART will save you a lot of bother down the line.

How to negotiate your digital marketing KPIs

Setting and agreeing upon KPIs can sometimes require some negotiation skills. Like most negotiating you’ll need to learn how to hold your nerve. It can be easy to agree to a figure you don’t think you’ll be able to achieve in order to end an awkward conversation and move on but this isn’t the best course of action.

If you can argue your corner it’ll pay off, for everyone, in the long run. Having to explain why you didn’t meet a KPI (and why it was not realistic in the first place) isn’t much fun. You’re better off being able to say “we hit that KPI so let’s now set a new one”.

The person you’re negotiating with may push you on the KPI so you will need to be prepared. In Roger Fisher and William L. Ury’s book ‘Getting to Yes: Negotiating Agreement Without Giving In’ they suggest that adding in a new factor can help to break a deadlock in negotiations. Rather than both parties trying to move a single figure either up or down, you can introduce a new element that you both might be more inclined to adjust.

In this case, you might ask for more budget or more man-hours in order to hit the original KPI they asked for. Or you might suggest lowering a different KPI so that you can put more time and resource on this one.

How to set KPI Boundaries

SMART KPIs are a great way of detailing exactly what needs to be achieved but they can be hit or miss as you either deliver on them or you don’t. A 98% increase in conversions when you’ve agreed to a 100% increase could be seen as either “near enough” or a complete failure depending on how reasonable you are. A good KPI prevents this from being an issue by having all parties agreeing on what is acceptable upfront.

A traffic light system can be used in Excel to measure KPI performance using boundaries

Not long after I first became an SEO Account Manager in my first agency I was given a new client who had agreed to KPIs with the salesperson who closed the sale. The salesperson was receiving a commission and therefore was happy to agree to double organic traffic to 6 geographic subfolders of the international site in 6 different languages within 6 months of the campaign starting. This was not a realistic KPI particularly considering that one of the sections of the site was in Russian. I found it quite difficult to optimize the site in Russian and didn’t really have time to learn a new alphabet.

Somehow, I achieved two-thirds of the impossible and managed to increase traffic for 4 out of 6 subfolders within 6 months. I was very pleased with myself but the client had promised their boss the impossible so as far as she was concerned I had failed completely.

Aligning KPIs to the RACE model

Chances are you’ll already be familiar with our RACE Framework which splits the customer journey into 4 main stages:

If this framework is something you use, you can match your KPIs to different stages of the process, for example:

This method is great as it allows you to easily measure KPIs all the way through the funnel rather than just focusing on conversions. Aligning your KPI tracking to your particular marketing approach will help to ensure you’re tracking what matters rather than just what is easiest to measure.

Our popular step-by-step RACE Growth System guides marketers and their teams to plan, manage, and optimize each stage of the customer journey within their purchase funnels. Integrated across reach, act, convert, and engage, our lifecycle tool helps you accelerate key metrics to grow your business.

Create your 90-day plan with the RACE Growth System

Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.

Download guide

Measuring your digital marketing KPIs

Using the SMART model all your digital marketing KPIs will be time-bound so you’ll know what you need to achieve and by when. You will also be able to see how well you are progressing before the KPI is actually due. If you don’t think you will be able to hit your KPI it’s important to update the other party on a regular basis so that they don’t encounter any nasty surprises. It is particularly important to keep track of your progress during a recession as market fluctuations could have a much bigger impact on your financials.

If you aren’t on track and it’s not your fault you should flag this up as soon as possible. For example, if you’re working on an SEO campaign and the developers haven’t implemented any of your recommended changes (not that this ever happens) you need to explain why this is an issue and explain what the impact will be:

“I understand that you’ve not been able to find the resource to implement the changes and this is understandable given how much needs to be done. Because of this, I think we should re-calculate the KPIs to take this into account.”

You have to do this before the KPI is due. You can’t turn up to a meeting with excuses (even if they’re reasonable) if you haven’t already flagged the issue.

Did you know, nearly half of companies don’t have a clearly defined digital marketing strategy? If you’re looking for buy-in for your Smart KPIs, don’t miss 10 reasons why you need a digital marketing strategy.


As you can see there is a lot to consider when setting your digital marketing KPIs during a recession but spending the time planning up-front is worth the investment. Being able to choose suitable KPIs is a key skill for digital marketers and one which takes some practice to perfect. You won’t get it right every time but taking the time to predict what you can achieve and then measure your performance will help you to grow as a marketer.

How Content Marketing Help To Achieve Digital Marketing Goal

Digital marketing is a goldmine. There is a lot of valuable benefits waiting to be unearthed, but it will not come unless you are willing to dig deep for it. Just like a goldmine, it takes effort from different departments to keep the process efficient. When you become a digital marketing expert, you have to be proficient in various disciplines of the field to stay on top of your game. Content marketing is one such field where proficiency is essential to climbing the digital ladder.

What is content marketing?

First, let’s get a clear idea of what content marketing is. At a glance, one would guess that it is the art of posting your content online on your platforms. However, there’s much more to it than that. Content marketing is a discipline. It encompasses all the factors that are associated with the content you post online. The what, the when, the how and the where of your content, content marketing covers it all. As a digital marketing agency would tell you, content marketing is the skill of curating your content so that you get the maximum benefit (and profit) from the content you put out there. Simple as that!

So why is it so integral to digital marketing? Here’s why. In today’s millennial-infused digital world, content is king. The tolerance levels for mediocre content is going down by the day, even among big-budget ventures like feature films. People are looking to digital media as more than a source of entertainment nowadays. They want the content they see online to be of some value to them, however small that may be. Not only that, but they also want content that is relevant and in sync with the current trends. This requires constant inputs and effort from a digital marketer’s end and is part of the reason why content marketing is a bigger deal than it may seem. 

If you think about it, every effort you make in digital marketing can be tied back to wanting your brand to get more traction online and reach more people. That’s the end goal. Though you may be firing on all cylinders in your page’s other metrics, if your content isn’t strong, then your brand will miss its true potential. One way or another, your content marketing skills need to be solid. Here’s why:

How Content marketing can turn a good post into a great post:

It’s hard to come up with fantastic content day in and day out. Make some subtle tweaks to your content based on what your audience likes. Note the times of day when your posts get the most organic reach. These are some of the subtle things you can tinker with your content to make it perform better. Content marketing is all about adapting the right strategy according to the current situation.

It improves your brand communication:

This is one of the primary things that digital marketing institutes focus on. It improves your brand’s perception in the audience’s eyes. As an added bonus, it also helps your audience identify with your brand better. This, in turn, sets the stage for more one-on-one interactions between you and your audience. Successful digital marketing comes from being in sync with what your audience wants and connecting with them.

It facilitates planning for the long run:

Without a concise content marketing plan for your brand, your brand will be stuck in an endless loop of generic content, static as ever. Have a roadmap with clear-cut goals on what you want your page to become as time progresses. Switch things up every once in a while. If you hold your audience’s attention throughout a dynamic journey, you have them invested for the long run. 

Content marketing encourages proper resource management:

With good content planning in your digital marketing endeavours, you learn to manage the tools and ideas available to you much more efficiently. You start to think more about what the event/post can do for your brand rather than what your brand can do for the post. Resource management is a vital skill for any digital marketer to have because they are finite. Make the best use of what you have by going beyond aiming for the low-hanging fruits. With proper digital marketing training, it is possible to hone your resource management skills.

It opens up new avenues for promotions:

As you can see, the difference that a good content marketing plan can make while promoting your brand is very significant. Anyone can set up a page online and run it every day. Only those with an airtight content plan will be able to make the most productive use of it, however. Digital marketing isn’t just about bigger and better promotions. It’s about smarter promotions, and content marketing is the ace up every digital marketer’s sleeve when it comes to that.

5 Useful Tools To Help You Plan Your Marketing Strategies

The right tools can make it easier to plan your marketing strategy but also improve the results you get from your activity

Leveraging tools can help you plan your marketing strategies more easily, but they can also help you improve your plan’s results.

But there are so many tools today that it can be difficult to pick the right ones. Meanwhile, picking the wrong tools would lead to waste of money – and precious time.

Download our Individual Member Resource – Digital marketing strategy guide

By using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.

Access the Digital marketing strategy guide

In this blog posts, I’ve compiled five useful tools that can help you plan your marketing strategies; you’ll not only find some useful planning tools that you can use for all of your marketing plans, but also tools that target specific marketing strategies:

1. Trello

Despite Trello being mostly known for its team collaboration tools, it can be your best partner for planning content marketing. With its simple kanban view, you can map out all the stages of your content marketing on a board.

These stages can be represented by lists which include:






Every team member is aware of their tasks and can post updates on cards when they’re through or have challenges. It’s also easy to move a card representing a particular piece of content through the different stages with the drag-and-drop feature.

With Trello, you can add a card for a particular piece of content, provide a detailed brief, add links, and attach all the necessary files needed to create a piece of content.

You can create lists that show the different stages, from the ideas stage and up until your content is published. As you move your card through these lists from left to right, you can tag different team members who need to work on your piece of content at a particular stage.

And this is just one way to use Trello – just like you’ve seen with content marketing plans, you can use Trello to plan pretty much any type of marketing plan you want. Plus, you might even find some ready-made templates; simply google your keywords + Trello template to see if there are any available that you can use for your plans.

3. Evernote

To plan your marketing campaigns effectively, you need to collate ideas and save all the documents you need in one place. If you’re looking for a tool that helps with this, look no further than Evernote.

While working on pieces of content with your team members, you can create a shared notebook where every member can add their ideas towards the tasks. You can also post briefs for some pieces of content.

Evernote provides a web clipper browser extension that allows you to save articles and ideas related to your content. With the context feature, you can find related ideas to those in your notes already.

This tool will go through reputable sources online to find similar ideas. It can also search through your past notes to find ideas.

Apart from collecting ideas in one place for your team, Evernote has other features that help to plan and execute some of your marketing strategies, such as content marketing. For instance, you can create a checklist of your content marketing process.

This will guide your team members from the idea stage right until you publish your articles. Along with this, you can also set reminders for different tasks.

If your team uses Google Drive, you can integrate it with Evernote and get access to your documents and other files in Google Drive.

3. Agorapulse

To achieve your goals on social media, you need to be consistent in terms of sharing content and engaging with followers. However, it can take a lot of time to do this manually.

But with a tool like Agorapulse, you can plan your social media activities ahead of a week or even a month. With this, your marketing team can spend just a little time, achieve better results, and have time for other marketing activities.

How does Agorapulse help you to plan your social media campaigns?

First of all, it has a scheduling feature that allows you to set up your social media posts ahead of time. On your account, you can see the social media calendar which shows all your posts and publication dates.

It even allows you to create a queue for different types of social media updates like blog posts, podcasts, curated content, etc.

Added to that, you can reschedule a particular post over a period. This is a good feature if you’re trying to draw more attention to an important page on your website.

If you have a CSV file of your social media updates, Agorapulse allows you to import it to schedule those posts according to your needs.

Apart from that, you can also import updates from a website, or import your images.

To run a social media team effectively, there must be a system in place for collaboration. With a tool like this, you have the ability to assign various tasks on your social media calendar to different team members.

Lastly, Agorapulse provides detailed analytics about your current performance and the type of content that are likely to perform well. As a result of this, you can shape your plans to get better results in the future.

4. CoSchedule

With a tool like CoSchedule, this process can become easier. This tool provides an email strategy template that helps to map out all stages of your email marketing campaigns.

You can enter the buyer persona that shows the details of your ideal subscriber. Added to that, you have the option to add details about your different drip campaigns and the content type for various segments.

Another useful detail to add is your email frequency and the schedule for sending these emails. You can also map out how to go about A/B tests for different parts of your emails. With all these details, you have a solid plan for your email campaigns.

But you even get more than that. Integrations with email service providers are available to help you send and manage your emails from CoSchedule dashboard.

You can then select dates to schedule your emails.

After going through the process, you have an overview of your calendar, when an email will be sent, and by who.

What’s more, you can use CoSchedule to plan all of your marketing strategies in one place; you can collaborate with your team, create team schedules, and even publish some of your content and monitor your results.

5. Ahrefs

These are:

Finding valuable keywords

Creating great content that can rank for them

Building backlinks to help the page rank

Using this tool, you can find details about a keyword you’re trying to rank for. This will provide insights into whether the keyword is worth ranking for.

After doing this, you can then see pages that are currently ranking for your target keyword. With this, you can see the level of competition for this keyword. You can go through the high-ranking pages to understand why they rank high.

You can also see the pages that are linking to these top-ranking pages. Consequently, you have enough knowledge to form your link building strategy.

Furthermore, these pieces of information are available in CSV format if you want to keep a permanent copy. With the information you get from Ahrefs, it’s easier to plan your search engine optimization strategy.


To plan your marketing strategies successfully, you need the right tools to help first. The tools outlined here will assist in making solid plans for different aspects of your marketing campaigns.

Use these tools to plan your marketing strategies today and executing your campaigns will become easier. Consequently, you’ll be able to hit your marketing goals faster and more efficiently.

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