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Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind

Lee Atwater is attributed as saying, ‘perception is reality.’ This is never truer that in the world of marketing in general, and Offer pages in particular.

By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind. The better you can do this, the higher your Average Order Value (AOV) will be – and higher AOVs translate into a higher revenue per visitor (RPV). Best of all, doing this requires only a bit of extra time and cost.

Pricing by stage of customer journey

If you’ve been doing digital marketing for some time, you know the buying stages by heart: Awareness, Consideration, Decision, Action. While your prospects don’t always move through this funnel in a linear fashion, they represent the type of thinking they’re doing – whether it’s seeking a solution or ‘the best value’.

Our popular RACE Framework enables marketers to plan, measure, and optimize their marketing activities at every stage of the funnel. Use the RACE Framework to discover marketing solutions integrated across plan, reach, act, convert, and engage.

The RACE Framework is a popular marketing structure framework for Startups, SMEs, and international corporations, since it can scale up or down according to your short-term and long-term objectives.

Want to know how your business can improve marketing funnel performance? Book your free 1-2-1 consultation call today to discuss the challenges and opportunities in your marketing strategy, and identify soluations, within the context of the RACE Framework.

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Delay showing your prices

A crucial e-commerce question to ask when it comes to pricing strategy is – ‘when should we show customers the price?’. Although it can seem counter-productive, there are benefits to delaying showing your prices to customers.

An interesting thing happened during a 2007 study done at Stanford University. When participants were shown a box of chocolates, the ‘reward system’ of their brain lit up, as if to say, ‘I want to have this.’

But when the price was then shown to the participants, an entirely different part of the brain was activated, namely the insula. This is the area of the brain associated with experiencing pain, for example when we cut our finger or get excluded from a social group. In other words, our brains perceive price as pain.

A good salesperson knows this, either intuitively or through training. They don’t want to discuss pricing with the prospect early on. The more they do, the less likely they’ll get the sale. So, what to do?

Don’t get into pricing specifics on consideration-stage pages. But do give a rough indication of pricing. This serves to:

Qualify your prospect – are they too cheap or low-budget for your offering?

Disqualify prospects who aren’t worth your effort – from whom you’d earn a small profit relative to the marketing effort you would put in.

Tell your target prospects that they’re in the right solution ‘sandbox’ - they’re not wasting their time on your website or marketing channel.

Example: SAAS subscription pricing

Let’s say that you sell a software-as-a-service (SAAS) CRM solution with this pricing:

$599/year for small/medium-sized businesses

$1199/year for enterprise-sized businesses

Instead of only showing the yearly subscription price, you could instead say:

“Plans starting at $49/month”

(for our 12-month plan)

That’s a cost most small business owners can afford but if they can’t, they’ll disqualify themselves early in the process.

You can show this directly on your pricing page (as CRM seller chúng tôi does – see below), or at the bottom of your services, solutions or landing pages.

It’s always best to build value before mentioning pricing, which brings me to my next tip.

Build your offering’s value with great copy

Most rational people, even more brand-loyal, less price-sensitive ones, are seeking value: the best quality, social image, etc. for the money spent. That’s the mental ‘value calculation.

You build this value with your copy. Whether you’re scripting a TV commercial, marketing video or website sales page, it’s compelling copy that will grab your prospect’s eyeballs and keep them reading.

Here’s an example from the auto industry. The current tagline for Mercedes Benz is ‘The Best or Nothing’. This pretty well sums up what their brand represents. That’s why they see people driving C240s – lower-end, 4-cylinder, Mercedes sedan- because they would rather, for example, be seen in a low-end Benz than in a high-end Mazda.

Here’s Mercedes’ E-Series landing page. Their headline (H1) says, ‘The most intelligent business saloon’. It’s clear that they’re selling a ‘smart car’ to smart, upscale people.

In this way, their copy positions the brand and makes their target prospect say, ‘That’s me’ (or ‘That’s who I want to be’). Higher pricing, of course, is implied for this brand. For lesser-known brands, you should show a high-level (‘Starting at…’) indication of pricing on your equivalent of the ‘model selection’ page.

Pricing in the decision stage

Let’s now move into the decision phase, where pricing – how it’s presented and, most importantly, perceived – are crucially important. It’s at this point that context, not just content, is king.

Change the context of your offer

Most of us humans are pretty clueless about how our brains perceive value. While this naivety makes your prospects prone to manipulation, it presents a great opportunity for you as a marketer.

William Poundstone, author of ‘Priceless: The Myth of Fair Value,’ shares a pricing study done with beers.

In the first test, only two options were offered: a regular beer and a premium beer:

Out of 100 customers, 20 chose the first option and 80 chose the second. The revenues earned: US $236.

In the second test, the researchers added a lower-priced (US $1.60) beer to the mix. Here’s the resulting sales breakdown:

Revenues earned (per 100 purchasers): $255.50. This offer mix thus generated the highest revenues. Obviously, over more months, and thousands more unit sales, the revenue difference would really add up.

These examples show how important it is for you to present both different offer mixes and different pricing levels.

Experiment with price anchoring

As the old saying goes, the best way to sell a $2,000 watch is to put it right next to a $10,000 watch. Why? The principle at work here is a cognitive bias called anchoring. Anchoring refers to the tendency to more heavily consider, or ‘weigh,’ the first piece of information offered when making decisions. For prospects in Western cultures, the first item considered is the one on the left.

In the same book, Poundstone describes another study run by MIT scientists for a mail order business. In the first mailing, one of the women’s clothing items tested was priced at $39. The second mailer offered the item at $34; the third at $44. The outcome: the $39 price point generated higher sales. Specifically, 23% more people bought the dress at $39 than at $34. There was no significant difference in sales at the $34 and $44 price points.

This company also frequently put items on sale and marked them in their catalogs in this way: ‘Regular Price: $X; SALE: $Y’. As you might expect, they saw higher unit sales when the sale prices were highlighted. That is, buyers didn’t know that $Y was a good price unless it was ‘anchored against’ the higher regular price.

Consumers were also more likely to buy an item for $40 if a regular (anchoring) price of $48 was also shown, than if the same item was priced at $39, but with no price anchor. In other words, the anchoring and context of your offer matter more than your price points. So you should definitely test all of these variables within your specific marketing and product mix.

Hide extra costs in bundles

Let’s talk about the selling of accessories, commonly called ‘upsells’. If you’re like most people, you don’t want to pay much extra for these add-ons, even if they provide a better overall solution (10% appears to be the upper end of the ‘just noticeable difference’ cost threshold most people are willing to pay, according to Weber’s Law).

One way to ‘hide’ the extra cost of such upsells is to bundle them with your ‘base’ product (the main product you’re selling). McDonald’s was perhaps the first brand to do this when they asked, ‘Do you want fries with that?’ For example, a burger and drink purchased separately cost US $6.59, while the ‘combo’ was priced at US $6.99. That’s only 40 cents, or about 6%, more for the fries. McDonald’s has sold billions of combos over the years, so this approach clearly works.

The same principle applies when you’re marketing your offering. If you can keep your base-plus-accessories bundle price within 10% (or even 15%) of the price of your base product, you should offer the bundle on your product or other sales page.

UK-based bicycle seller chúng tôi does a great job of this, as you can see below.

Here’s another benefit of bundling: you can offer the accessories that generate the highest margins. chúng tôi famously does this with their generic “AmazonBasics’ products and related accessories. It’s your choice whether you want to maximize revenues or profits based on these price manipulations.

For more insights on this approach, read the SmartInsights guide, ‘How to optimize your e-commerce merchandising’.

If you’re looking for a marketing strategy to reach and acquire more customers, why not book a free consultation to kick off your strategic planning? Identify your problems, and discuss solutions that work for your business. Find out more about the RACE Framework, and integrated marketing strategy tools covered in this blog. Book in your call to get started today.

Need a winning marketing strategy?

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Wrapping Up

Some say pricing tricks smack of manipulation. I disagree. I say it’s just presenting your products and pricing in the best context and in a way that best meets your business goals. Ultimately, your prospects and customers control their own decision making.

So I invite you to try out some, or all, of these proven pricing techniques. Better yet, test them in a systematic manner using your Web optimization platform. You have nothing to lose, yet higher AOVs and revenues to gain. Plus, doing this only takes a little more design time.

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Use ‘Concierge Selling’ To Raise Your E

You should strive to add concierge-level service to your e-commerce website’s user experience

We all want to be cared for.

On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job it is to assist guests with their every need). If you’ve seen the episode, you know that later that evening the concierge’s services far exceed his logistical support needs.

It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels. 

Download our Resource – E-commerce personalization buyer’s guide

Implementing an effective retail personalization strategy can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base.

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You can help your visitors in many ways, including:

Offering a product finder

Providing online chat

Answering top visitor questions proactively

Adding sales hooks to your social channels

I’ll walk through these in detail in a minute. But first I’ll explain why it’s essential to support your shoppers.

Why you should assist your shoppers

I’d like to think that we humans are eager to help for altruistic reasons. However, I know that some people need financial justification for their actions, so I’ll share a couple of them here.

My recent analysis for an online seller of surveillance products found that the Revenue Per Visitor (RPV) was 2.2  times higher when visitors used a product finder tool (I explain what a product finder is below). For this same website, visitors who used online chat had an RPV 3.9 times higher than visitors who didn’t use chat. While your RPV mileage may vary, these data show that offering your visitors assistance produces significant revenue leverage.

Now that we know why you should help, I’ll share how and when you can drive revenue improvements through a concierge selling approach.

How and When to help

Offer a Product Finder

What’s a product finder? It’s a Web-based tool that guides you to the product or service that best meets your needs in a time-efficient manner. It does it by:

Promising to solve your shopping problem

Asking you a few questions to clarify your needs

Offering you a product or solution that best meets your needs

Most importantly, the questions you ask should be clearly worded. Be sure to use language your customers would use and avoid any business-speak.

The best part about creating a Product Finder is that you can tailor your individual product – or bundled solution – recommendations to those that maximize your revenues or profit margins. If you’ve integrated an AI-based recommendations engine into your site, you can do this by customizing the application’s rules logic.

Who does this well: Stitch Fix

Innovative online clothing vendor Stitch Fix does a great job of offering a personalized selling solution for the sometimes frustrating and time-consuming experience of shopping for clothes. They don’t have any physical stores, so they’d better get their online experience right.

On their homepage they start with their brand promise: clothes customized to your style, size and budget, and delivered.

Then they ask the visitor a few quick questions (note: I have not shown all instances in the below screenshots).

They then ask the visitor to complete’ their profile. Every word matters – I suspect that saying ‘complete your profile’ versus ‘create an account’ increases the completion rate of this form.

Finally, they segue directly into the rest of their profile questions. They ask about eight more questions at this point – quite a few – but reasonable since their visitor has committed to using Stitch Fix by this time.

Note how in this experience they:

Ask simple questions with only two or three answer choices.

Use common, comfortable and brand-compliant language.

Gradually increase the visitor’s commitment through an easy and engaging experience.

‘Assume the sale’ (they aren’t asking visitors


they’re ready to buy, but assuming they are).

We can all learn a lot from how this disruptive brand sells and I look forward to seeing how they grow over time.

Offer live chat

The next concierge selling tactic involves simply being available to help. When your visitors are on your site and have questions, they want help right here and right now. They don’t want to send an email and even fewer want to make a phone call. So you need to meet them at their point of need – with online chat.

I’ve recommended adding chat a lot over the last few years, mainly for the ‘4X’ why reason I mentioned earlier. If you sell stuff online and are serious about making money, you simply must offer live chat, and staff it with agents trained in sales and service best practices.

Another good practice with chat: ‘push’ chat invites to your visitors under certain conditions – for example, when they’re checking out, or haven’t interacted with your category or product page for over 30 seconds. Offering assistance in this way shows that you’re there and you care.

Who does this well: BlueOcean

Note that:

The chat invite includes a friendly face (making it more welcoming).

Their opening question, ‘May I have your name?’, is action oriented.

The chat window can easily be moved or minimized, putting the visitor in control.

The chat invite, if minimized, stays pinned to the bottom of the screen.

The blue color reinforces the Blue Ocean brand.

Also, about once every minute the chat app makes a chime sound to remind the visitor that it’s still available. Not annoying or interruptive, but more like a gentle reminder.

Answer top questions proactively

Product finders and chat are great reactive selling approaches. But a proactive approach is always preferable since it prevents questions from arising in the first place.

Think of a website that ‘read your mind’ as you used it – understood what you wanted, smoothly guided you to the right product, explained why that product was best, and supported you along the way. That’s the customer-centered approach you should seek.

So, how do you get inside the mind of your visitors? By doing a little visitor research. Plug in a tool like HotJar and review the analytics it provides after a few weeks. Talk to a few customer support agents to discover your prospect’s top questions, concerns and complaints. Finally, summarize what you learned, then prioritize and fix the top user experience issues ASAP.

Who does it well: Quickbooks (by Intuit)

At a quick glance, the Quickbooks website shows the top features and benefits of its tool: organization, easy payments, time savings, nice interface and on-the-go access via the mobile app. What’s more, the picture-centric presentation appeals to our visual senses, which improves brand memory.

A grayscale ‘scroll’ symbol gently guides the visitor further down the page.

Here’s a mid-page screenshot of the ‘payday’ panel. Very cleanly presented indeed – and who doesn’t want ‘worry-free paydays’ and an easy-to-read graphic?

Further down the page, they show their main call to action: a ‘Plans and Pricing’ button, plus the ‘over 5.6 million customers’ social validation. All the content to that point has cleverly guided the visitor, just like a good salesperson, to the desired action.

All the while Live Chat sits there in the bottom right corner, persistent and supportive. The brighter green colour matches their brand palette. Yep, I think QuickBooks and Intuit have nailed the goal of proactively addressing expected questions, and without the need for extra navigation.

Add sales hooks on social channels

If your brand depends on social traffic to attract and nurture customers, you should leverage the tactics I’ve just described, but ‘social-ise’ them.

For example:

On your Instagram and SnapChat accounts, offer ‘finder’ or ‘support’ bots, automated tools that drive your members to the next stage in your funnel (of course, you first need to get them engaged with interesting content and discussions).

Within your branded apps, include links that facilitate ‘shopping now and buying later’. For example, after capturing your visitor’s email on a form, send them a couple of follow-up emails asking 2-3 questions at a time (perfectly suited to short interactions on mobile phones).

Add links from your lead-generation websites to your e-commerce site, so that after you’ve built trust you can go for the sale.

The American Express 2023 Customer Service Barometer survey showed that Americans are more likely to post about good experiences (53%) than poor experiences (35%) on social media. So continuously monitor your social channels to ensure these interactions are predominantly positive.

Example: Starbucks customer feedback page

Starbucks, in the ‘Customer Service’ section of their website, offers several contact options, including one to send feedback about the experience, beverages, products, even WiFi.

The form includes a topic selector, which helps to pre-organize the feedback. The form also collects specific visit details. This feedback mechanism could be made even more accessible and effective by including a ‘We value your feedback!’ link (or button) in the site header area.

Start doing proactive and reactive selling

Creating a more customer-focused – and, best of all, higher converting – e-commerce website experience isn’t rocket science. It starts with being proactive: spending a little time observing and speaking with your prospects to discover their questions and concerns at each point in the shopping process.

But since you can’t anticipate every question or concern that will arise, you’ll need to offer some reactive support, too. Adding well-designed product finders and online chat backed by well-trained agents will cover any support ‘holes’ you may have.

After investing a modest amount in staff, tools and website development you’ll most likely see your revenues and customer satisfaction metrics on the rise.

3 Advanced Strategies To Boost Your E

Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic

Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million e-commerce stores. But only around 650,000 of them generate more than $1000 in revenue annually.

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Implement upsells and cross-sells

If you have ever been to a restaurant or a store and were persuaded into purchasing a more expensive product along with the main product you wanted, you have experienced upselling. Those fries and drinks you were made to buy with your burger at the fast food joint are a result of upselling.

Cross-selling is when you are made to purchase relevant products that complement the main one.

These sales techniques are used in the online sales world too as they bring in results. Upsells and cross-sells contribute to 35% of Amazon’s revenue.

Here are a couple of examples of Upselling and Cross Selling in action on Amazon:

I was on a page promoting an iPad cover and on it, they display an upsell promoting an iPad. They also try to cross-sell a glass screen protector.

But when I am on their iPad product page they only try to cross-sell me the cover and the case.

Even if I ignore these upsells and cross-sells, they continue to attempt to upsell me in the page before the checkout.

This is why upsells and cross-sells contribute more than a third of their revenue. You too should take steps to upsell more expensive products and cross-sell relevant ones immediately to boost revenue.

Try drop shipping

If you do not have many products and don’t know what to upsell or cross-sell, you should try drop shipping.

Drop shipping is when you display and sell products created by other manufacturers or retailers on your site. And when someone places an order, you transfer it to the manufacturer or retailer and they take care of everything including shipping.

The amount of profit you make will depend on your retail price markup against the wholesale price. Some businesses only drop ship products from other businesses instead of selling their own. Hence, it should increase revenue even if you sell them plainly and not as upsells and cross-sells along with your products.

It should be easy to find products to drop ship as 22 to 33% of online retailers are already using it. You can either opt to only sell drop shipped products or combine it with your own products. I recommend the latter because as aforementioned they can be used as upsells or you can either use your own products as upsells and cross-sells and make more as your profit margin can be higher.

You will also have more pages on your site to which you can drive organic traffic through SEO and social media. People might come looking for drop shipped products and in the process discover your own products as well. This can boost overall revenue.

Drop shipping can be either done manually by adding images and copy promoting the products to your site and setting everything up or by automating using a tool like Oberlo. It simplifies importing products directly from AliExpress and the Oberlo marketplace into your Shopify store. It also makes it easy to fulfill orders on their behalf. Pricing can be automated as well so that you don’t have to adjust prices every time the retailer changes it.

Use automated marketing Funnels

Not everyone who visits your e-commerce store will be interested in making a purchase right away. As the below graph from Digital Marketer displays the majority of traffic visiting your store is cold and warm traffic.

The hot traffic will make the purchase and turn into customers immediately, but the hesitant warm and cold traffic will probably abandon your site.

Therefore, if you have a strategy to convert the warm and cold traffic to customers too, your e-commerce store will generate far more revenue. They might not make a purchase immediately but will do so in days, weeks or months.

The strategy you should implement here is an automated marketing funnel that nurtures potential customers. There are usually 2 main reasons warm and cold traffic resist buying. It’s either because they aren’t in any hurry to purchase the product or because they don’t trust you.

Hence, if you convert them into a lead by getting them to opt-in via a free offer, you can nurture them using emails and free content. This will build trust. After that, you can get them to make a purchase when they are ready.

This strategy can be executed simply with landing pages and popup opt-in forms that capture their email address and an autoresponder email series that nurtures them. It can be set up using simple email service providers like Drip.

A company that is taking the right steps to convert all types of traffic to customers is Everlane. When you visit their website, the above popup turns up. It informs you that your first order ships free and asks you to sign up with your email address or Facebook or Google.

An offer like this will get warm and cold traffic to sign up along with hot traffic. All of them might not make a purchase, but Everlane will obtain their email address. Hence, they can nurture potential customers and make a sale in the future.

If you don’t want to immediately display popups to everyone who visits your website, you can try exit-intent popups. They track visitor behaviour and only show up when someone’s about to abandon the site.

When you have an automated funnel, you can also implement another sales technique similar to the upsell and cross-sell known as a down sell. This is where you offer a cheaper product to turn free subscribers into customers when they resist making the initial purchase.

Once they make the purchase and like your products you can begin selling them more expensive ones.

For most e-commerce stores a simple email autoresponder series should do the job. But if you are selling very expensive products, you can add in other content like white papers, webinars, case studies, videos, etc.

Implement these strategies and increase sales now

How To Improve Customer Service On Your E

3. Be clear.

According to Magicdust, a full-service internet marketing and web design firm, “Unhappy customers are unfortunately inevitable in any kind of business. To avoid any conflict, include as much information on orders as possible.” This means providing detailed information on such matters as shipping and return policies, warranties, guarantees, and other information that could affect a customer’s experience.

4. Invest in quality site search.

Much of your customer service relates to how you design your e-commerce site. To keep customers happy and convert shoppers, invest heavily in high-quality site search functionality. This will help to keep customers satisfied, and you will avoid unnecessary interactions that waste your time.


Great e-commerce customer service means making your online store’s search function highly user-friendly.

5. Provide valuable follow-up.

We’ve all received those annoying emails from companies after we’ve purchased one thing from their site. Don’t be that company. Instead of sending lazy promotions for months after a purchase, shoot out valuable deals and offers immediately after they buy. Shoppers are more likely to convert when you are still fresh in their mind. Additionally, good deals and free offers show you care about keeping them as a customer.

6. Offer free shipping.

One of the best e-commerce customer service tactics is to offer free shipping. It costs you a couple of extra dollars, but it goes a long way in impressing customers and persuading them to make that first purchase (and maybe others down the road).

7. Improve customer interactions.

Although your team has the skill set necessary to interact with customers, they also need to relate to the customer. For instance, try to identify common ground with the customer, such as shared interests. This step helps your team members to understand conflict and humanizes the rep-staff relationship for the customer.

8. Follow up after the problem has been solved.

It is essential that customers feel as though you were on their side when a problem occurred, so follow up to ensure the issue was fully resolved and that the customer is satisfied with the service. You can do this through an email or a customer feedback survey – the goal is to let the customer know you are on their side.

9. Actively listen to the customer.

When you’re talking with customers, it’s important to clarify and rephrase what they are saying to make sure you understand them correctly. Showing empathy and reflecting their feelings will also help you turn the conversation in the right direction.

10. Be available.

Part of the personal touch necessary for customer satisfaction is making sure your customers can reach you. For instance, if you’re in different time zones, be available on their time. This will help to build their trust and remind them that your business isn’t programmed.

Customer service may not be most companies’ favorite activity, but it should be a major point of emphasis. When you’re looking for ways to improve your e-commerce site, analyze your customer service and look for areas where you can improve.

How does customer service for e-commerce differ from brick-and-mortar?

There are some key differences between e-commerce and brick-and-mortar customer service.

Face-to-face interaction: E-commerce inherently lacks the face-to-face interactions that define brick-and-mortar storefronts. Good e-commerce customer service teams attempt to replicate this face-to-face structure and value. Phone calls, live chat and chatbots are some tools an e-commerce business might use to achieve this goal.

Opening hours: Brick-and-mortar stores have set opening hours, so their employees aren’t typically expected to interact with customers after hours. The internet runs 24/7, though, so consumers may contact you around the clock. As a result, you might quickly find yourself behind on replying to customer emails, texts and the like.

High expectations: Since e-commerce giants like Amazon have branded themselves on excellent customer service, many consumers may also expect the same level of care from smaller e-commerce businesses. This expectation poses a substantial challenge for small e-commerce businesses. Falling behind on customer communications is almost inevitable with a tiny staff, yet it has greater consequences for an e-commerce business than for a standard retail storefront.

Bottom Line

E-commerce customer service lacks the in-person interactions of brick-and-mortar customer service, and it often comes with higher customer expectations and nonstop communication.

What is the value of customer service?

Whether you realize it or not, customer service plays a significant role in most purchases you make. Think about when you’re looking to buy a particular item that multiple brands sell for roughly the same price. What sets the one you select apart from the ones you pass up? While brand equity and familiarity often play a role, it often comes down to how quickly you’ll get the product, what support it comes with, and how comfortable you are with the brand.

Each of these aspects falls under customer service and indicates the importance of selling service to customers instead of just products.

Drew Hendricks contributed to the writing and research in this article.

5 Easy Tips To Customize Browser Alert Popups

5 Easy Tips to Customize Browser Alert Popups




Javascript is the programming language that dictates the browser alert popup function.

Browser alert popups are in-browser notifications that convey messages to the user. 

The best way to customize the alert popup is to alter the CSS code. 

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Can you imagine your mobile phone without notifications? Notifications help you navigate the different apps on your device by giving you bits and pieces of what’s going on in those apps, and you can decide what’s important enough to pay attention to. 

There are three types of JavaScript popup boxes: the alert box, confirm box, and prompt box. This article will focus on the alert box. 

The alert box’s main aim is to get the user’s information. The alert box usually requires the user’s OK or Dismiss input to proceed. Keep reading to learn more about browser popup alerts. 

What is a browser alert?

A browser alert describes a notification sent by a website or web application. Users can receive browser alerts from websites they have subscribed to even when they’re not on the website or actively using their browser.

Before the development of mobile and computer applications, browsers were the only access to the internet, but even then, there were no notifications. The Google Chrome version 42 update marked the turning point in browser evolution. 

Browser notifications perform the same functions as mobile app notifications. However, the notifications used in browsers are known as browser alert popups or JavaScript popup boxes.  

What does JavaScript alert mean?

A JavaScript alert is a message window for users. It could vary from notifying the user of an error to other messages like a new update.

The JavaScript alerts function instructs the browser to send a modal dialog that carries a message and an OK button. 

1. Use Selenium webdriver 

function simpleAlert() { alert(“This is how simple alert looks!”); } function confirmAlert() { var textToDisplay; } else { } document.getElementById(“lambdaTestDemo”).innerHTML = textToDisplay; }

function promptAlert() { var textToDisplay; var pincode = prompt(“Please enter your area pincode:”, “560061”); textToDisplay = “Selenium Webdriver cancelled the prompt.”; } else { textToDisplay = “Product will be delivered to ” + pincode + “. Happy?”; } document.getElementById(“lambdaTestDemo”).innerHTML = textToDisplay; }

There are four main browser alerts categories: simple, prompt, confirm, and authentication. To handle these alerts, you can use the steps above.

2. Close browser alert in JavaScript 

There are two methods for closing browser alerts in JavaScript and they are: 

The close () method. The code for the close () function looks like this: 

The setTimeout function for auto-close. The code for setTimeout function looks like this: 

Expert tip:

3. Customize a JavaScript alert box with CSS

You can customize a JavaScript alert box with CSS. Using the CSS top and left properties to customize the position of the alert box.

This is what an alert box code would look like:

This is an alert box.

W3 Schools has a very nice tutorial on how to create JavaScript alerts with CSS and that might help you a lot.

4. How to set browser alerts

JavaScript uses the alert () method to display alert boxes. The alert box pops up with a specific message and an OK button, which is used to ensure that the user gets the message. For instance, let us look at the code below for a simple JavaScript alert: 

Alert() Method in JavaScript h1 { color: Blue; } h2 { font-family: Impact; } body { text-align: center; } To display the alert message, Show Alert Message function myalert() { alert(“This is the Alert Message!”); }

This code will give the following output: 

5. Enable the Edge browser JavaScript alert

Browser alerts have revolutionized the browser experience by allowing users to keep track of their activities as they would with mobile applications.

You can receive prompts, confirm an action, or just be reminded of certain activities on a website even when you’re not actively on the site or using your browser.

I hope this article’s information has made navigating your browser alert popup easier.

You might want to look at our list of the best browsers to customize your address bar and see if you want to replace the existing one.

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5 Top Tips For Multilingual Link

You will, of course, have to create content and listings in the relevant language, for which you may have to enlist the help of a language services agency. But to get you started, here are five pointers to keep in mind when embarking on a multilingual link-building mission:

1. Quality over quantity

Search engines take into account the relevance and authority of the sites which are linking to you, so make sure you spend time creating quality content for high ranking sites rather than piles of low-value content for the internet’s backwaters. When it comes to article placement, the information needs to be up to date and of value. By establishing yourself as a quality content provider and an industry expert, you also give your business a good name, which is a great marketing strategy in itself.

2. Get Clued in

Link-building is an ongoing process so get cracking on creating lists of relevant sites for each target language, and make sure you keep abreast of the latest industry news and developments. Over time you’ll be able to create content more quickly as your knowledge increases, and you’ll also get an insight into the varying interests of different language markets.

Dodging the duplicate content rule

It is a handy fact that Google doesn’t penalise you for duplicating content in a different language. What this means is that, rather than having copy-writers producing content for language, you can translate or ‘transcreate’ your original content into your chosen languages, saving both time and money.

Culturally sensitive pitching and content

Something to keep in mind is the varying cultural nuances and formal procedures required when pitching to, and writing for, foreign websites and audiences. The relatively informal pitching etiquette and writing styles of the UK and US might not be so appreciated in Japan or Germany, so make sure you know your audience.

Multilingual link-building on a shoestring

If the budget, or even DIY, option is what you’re after, start your link-building strategy by targeting web directories for each different language. All you tend to need to add your site to a web directory is a short blurb about your website, your contact details, and of course a link to your site. As with most easy options there are some down-sides however. If you are in a competitive niche, web directory submissions alone might not be that effective and a more complex link-building strategy may be necessary, involving article placements.

Building back-links to your translated websites is not something you can choose to ignore, though – because once you’ve invested money in translating and optimising your foreign language websites, you won’t see the return on investment (ROI) that you want if the sites languish down the bottom of the Google rankings (more than a third of all search traffic goes to Google’s top ranking page). The most effective way to start climbing the SERP rankings is by building back-links – so if you’re not already looking at a multilingual link-building strategy, making use of web directory submissions and article placements, then now may be the time to get started!

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