Trending February 2024 # 5 Tips For A Successful Mail Campaign # Suggested March 2024 # Top 2 Popular

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Internet marketing is not only about having a web page and being present in social networks, but also about making the most of the resources offered by the internet. Now, we have the possibility to provide valuable content to users who request it in exchange for their data, and with this data, we can send them emails explaining in an attractive way what we can do for them and what they can obtain from us, and turn them into customers.

Everything depends on the subject

The subject of the email is what will make the recipient open it or not. It is the first contact that the potential client will have with your mail, so you have to be very careful not to waste the opportunity to get a client because of the subject that sounds like spam.

When deciding whether or not to open a mail, we generally consider two fundamental factors: the subject and the sender. If the sender is unknown, we will rely entirely on the subject to make the decision, and this will not take a few minutes, but it is a quick decision for a few seconds. So it is ideal for the subject to be short, direct and that it offers something to the recipient so that he/she is tempted to open it.

Since the objective is that the reader opens it, the most important thing is the call to action. If we also create a sense of urgency, the user will be tempted to open the mail once he sees it in his inbox and does not leave it for later. Including numbers will increase the opening rate, and some people also include emoticons in the subject.

Another resource is to use the titles of the posts you share in the mail, but keep in mind that you have to hook the receiver by offering something of value.

Use tools to manage your mailing campaigns

Your mailing campaigns will be better managed with a suitable tool to schedule the posts, organize databases, etc. Do not be seduced by the word “free” and choose the cheapest one to save money. Choose the tool that best suits your goals and do not mind spending a little to get much more profitable benefits. Some of the most used (and rightly so) are MailChimp, Mailrelay or Aweber.

Customize the emails with the recipient and do not overwhelm him

Has it ever happened to you that you subscribe to a page and, from that moment, you receive an email every few hours? It’s annoying, right? It is so annoying that you end up unsubscribing, or deleting their emails as soon as they arrive, or blocking all messages that come from that page. It is not a situation in which you would like to find yourself.

Sending a huge amount of emails, in the long run, is counterproductive. Of course, the intention is not to overwhelm your subscribers, but to keep them as well informed as possible. But maybe this is not the most appropriate way. Do not send an email every day; create intervals sending emails. A good option is to send a mail once a week: every Monday to start with strength, every Tuesday for people to focus on returning to work on Monday, every Thursday to dismiss the week. Choose a day and a time when the receivers are more likely to read and keep them.

Once you have defined the frequency with which you will be sending your mail, use the database to personalize the recipients. A personalized email calls more attention than one that is noted to be generic and is intended to be sent in bulk, so that, if you can include the name of the recipient in the mail or in the subject, do it. In fact, a personalized matter has a higher opening rate than a non-personalized. If the recipient gives the impression that he is receiving personalized content exclusively for him, he will not be so reluctant to open the mail. With the database, you can personalize the message with the names of the recipients, the place where he lives, the contents that most interest him, etc.

Send valuable content

We have to create content with the same frequency with which we elaborate email campaigns because if not, we will not have anything to send. You must send valuable content so that the recipient is tempted to open not only the mail but also what you are sending in it.

If you do not see yourself capable of creating enough valuable content each week to include them in your mail strategy, do not do it. Don’t stress yourself because you will end up writing anything and what you think is a quality content at best is a small trip caused by the rush and that will not please the receiver very much. If you cannot send valuable content every week, for example, change your mail strategy and send newsletters every fortnight, and you’ll have more room to create these contents. As we have already said, we should not burden recipients with messages day after day and it is not so much about sending three weekly mails; the important thing is that the frequency is constant and that the content is of quality so that your subscribers find it useful.

In the end, the content is the key

In an email, we have to say everything we want in the smallest possible space, in a clear and concise way. The trick to achieving this is, simply, practice. Read and write as possessed daily not only to improve how you write but also how you organize the ideas you have in your head and the messages you want to convey.

If, for example, the newsletter talks about the contents of some specific posts of your blog, you have to know how to sell all those posts in a few lines, always leaving a little space for the imagination so that the recipient decides to go to those articles and read them in their entirety.

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Four Lessons For A Successful Business

Creating a successful business is far from simple. Even the most successful companies will experience highs and lows as they build towards the future. However, there are some processes and ideas you can implement to make this journey smoother. Below, we explore four lessons for a successful business.

Four Lessons for a Successful Business 1. Learn from your mistakes

Mistakes should be seen as an opportunity to refine your process and learn. When your business gets something wrong, therefore, try and develop from the mistake. This can be achieved by reporting and reviewing processes throughout the year and analyzing what happened.

Also read: Top 10 Best Artificial Intelligence Software

2. Surround yourself with the right people

A successful business requires a team effort. From the bottom to the top, you need talented employees that are aligned with your vision.

For instance, a dedicated and efficient management team that can help take your business to the next level. Plus, with dedicated services available to help you bring in talent, the hiring process doesn’t have to be too arduous. Interim management services are one particularly effective way of surrounding yourself with the right people.

3. Be prepared for change

As the pandemic has shown us, the best businesses are prepared for change. With seamless working from home strategies and processes in place to ensure work continued without any disruption, the most organized businesses thrived during the pandemic.

Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers)

4. Always look forward

The most successful businesses are proactive rather than reactive. This means that they look ahead and plan for the future, rather than getting caught up in the present. And forward-thinking attitudes can take a business a long way.

By removing yourself from the present you can avoid any short-term volatility and work towards long-term progression.

The best way to achieve this approach is to empower your employees and trust in them. By searching for short-term results you could miss out on long-term gains.

Making your business successful requires plenty of effort and determination over a long period of time. And that’s even if you have a revolutionary idea!

However, by looking forward, preparing for change, surrounding yourself with the right people, and by learning from your mistakes, you should be able to put your business in the best position to thrive.

Steph King

Steph King is a content writer from the UK with a passion for writing about Business and Marketing.

5 Of The Best Apple Mail Alternatives For Mac

Apple’s Mail is a free, native email application that ships with every Mac, making it a solid default choice for most users, especially those using iCloud. However, the Mail app is one of the least innovative Apple-made macOS apps and without a major change in quite some time.

But you can find many alternatives for Apple’s Mail. Many of those can help you become more productive and safer on the Web. Here are five amazing suggestions for you!

1. Spark

You can also schedule your emails. Similarly, if you send an email and don’t receive a response, Spark can nudge you with follow-up reminders. This feature alone could be a lifesaver if you depend on email to grow your business and reach new partners and customers.

Many of the features mentioned above come free of charge, and that includes team features. However, to expand Spark’s features and get unlimited resources, you’ll need to pay $7.99 per month (per single active user).

What we like:

As simple or as complex as you need it to be

Highly useful Smart inbox

Supports any email account

Great for small and large teams

What we don’t like:

Not the most private option

Tech support may be slow

2. Boxy

In general, the best applications out there (of any kind) get out of your way. They’re not intrusive, and they don’t require you to spend any time learning the ropes. One such application is Boxy (full name – Boxy Suite 2). This Apple Mail alternative for Mac is focused on a single thing – letting you dive into Google services in a familiar way.

Instead of being a completely rebuilt Gmail experience, Boxy is a custom wrapper for Google’s services, styled to match macOS’s modern interface. You can count on interacting with Gmail in the way you did before and choose from standard or minimal Gmail interfaces. There’s a dark mode, quick launcher (great for G-Suite power users), email tracking detection, easy account switching, integrations with other services, a special “Reader Mode,” and plenty more.

Let’s not forget that Boxy isn’t only about Gmail. It works equally well with Calendar, Keep, and Contacts. It also receives regular updates that expand its set of features on a monthly basis. All of that is available for $29/yearly – but you get a two-week trial, which seems like a fair offer.

What we like:

What we don’t like:

Works with Gmail only

Isn’t free but still affordable

3. HEY

After that, HEY will put emails into one of three possible places. There’s “The Imbox,” for your important stuff that you need to address as soon as possible. There’s “The Feed,” which organizes your non-urgent mail like newsletters and such. Then there’s “The Paper Trail,” for things you rarely need to see (like receipts). So if you need an Apple Mail alternative for Mac that offers something completely different – you’re looking at it!

HEY also comes with a handy “Reply Later” feature built into the app. (It’s not a clunky workaround, like in Gmail and Outlook.) You’re also free to search for files from a central place, change (rename) email subjects, set up custom reminders, and more. The only catch here: HEY is priced at $99 per year.

What we like:

100 percent unique

Dozens of features you won’t find elsewhere

Advanced email organization

Your privacy is protected (no trackers)

What we don’t like:

Pricey option

You need a new email address

4. AirMail

Our list of the best Apple Mail alternatives for Mac wouldn’t be complete without an Apple-centric email client. Many of the apps featured in this article offer apps not only on macOS but also on other platforms. However, AirMail is dedicated only to Apple’s desktop and mobile operating systems.

First, you should know that AirMail is a winner of Apple’s Design Award, which says a lot. Its macOS app is incredibly polished in every single way. It comes as a minimalist solution, but you can turn it into something very powerful since it offers any type of customization. Aside from unmatched customization, you get different kinds of inboxes, actions and rules, plugins that expand AirMail’s functionality, and more.

When compared to Apple’s Mail app, AirMail has a handy widget. You can use it as your inbox to check your mail without disrupting your workflow. You can also snooze email messages, send emails and replies at a later time, and protect your privacy by blocking tracking pixels and prevent images from loading.

Lastly, know that many of AirMail’s features come free of charge. However, to unblock this email app’s capabilities, you’ll need to pay $2.99 per month or $9.99 per year. As you may already guess, we think this is a fantastic deal.

What we like:

Unparalleled customization

Great for preserving your privacy

Polished interface

Works on any Apple device


What we don’t like:

Not the most helpful support team

Not the most useful built-in search functionality

5. Postbox

Postbox offers robust tools for more efficient email management and looks much better than Apple Mail. This email client lets you group your emails by topic, which is great with multiple email accounts. You can also divide your tasks into smaller, more manageable chunks for better organization.

Features like the pre-made responses set Postbox part, though it lacks essential features like Send Later and Snooze. The unique feature is the Account Groups, which lets you combine your accounts into a unified box and separates or blends your work in an organized manner. There’s also a Focus Pane from which you can filter emails quickly to find what you want.

A nifty time tracker shows the length of time you took composing emails, and word count is included as well. When you’re ready to hit “Send,” domain fencing checks that you send emails to the appropriate recipients.

Lastly, keep in mind that Postbox has a 30-day free trial and supports the most popular email service providers and protocols like SMTP, POP3, and IMAP. This email app is currently priced at $39.99 per user and brings lifetime licenses (so no subscriptions).

What we like:

What we don’t like:

Very similar to Apple’s Mail in terms of the UI

Comes with a bit of a learning curve


These are what we have judged to be the five best Apple Mail alternatives for your Mac in 2023! However, while we still have your attention, we’d like to recommend a couple of extra resources.

First, make sure to learn how to change your Mac’s default apps (handy if you plan on changing your Mac’s default email app). You’ll also want to know how to encrypt your emails on macOS.

Isaac Norman

Isaac is a freelance writer with over a decade of experience covering the latest technological innovations. Mainly focused on Apple-related software and hardware systems, his aspiration is to explore all the ways today’s digital world intertwines with our everyday life.

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5 Top Tips For Multilingual Link

You will, of course, have to create content and listings in the relevant language, for which you may have to enlist the help of a language services agency. But to get you started, here are five pointers to keep in mind when embarking on a multilingual link-building mission:

1. Quality over quantity

Search engines take into account the relevance and authority of the sites which are linking to you, so make sure you spend time creating quality content for high ranking sites rather than piles of low-value content for the internet’s backwaters. When it comes to article placement, the information needs to be up to date and of value. By establishing yourself as a quality content provider and an industry expert, you also give your business a good name, which is a great marketing strategy in itself.

2. Get Clued in

Link-building is an ongoing process so get cracking on creating lists of relevant sites for each target language, and make sure you keep abreast of the latest industry news and developments. Over time you’ll be able to create content more quickly as your knowledge increases, and you’ll also get an insight into the varying interests of different language markets.

Dodging the duplicate content rule

It is a handy fact that Google doesn’t penalise you for duplicating content in a different language. What this means is that, rather than having copy-writers producing content for language, you can translate or ‘transcreate’ your original content into your chosen languages, saving both time and money.

Culturally sensitive pitching and content

Something to keep in mind is the varying cultural nuances and formal procedures required when pitching to, and writing for, foreign websites and audiences. The relatively informal pitching etiquette and writing styles of the UK and US might not be so appreciated in Japan or Germany, so make sure you know your audience.

Multilingual link-building on a shoestring

If the budget, or even DIY, option is what you’re after, start your link-building strategy by targeting web directories for each different language. All you tend to need to add your site to a web directory is a short blurb about your website, your contact details, and of course a link to your site. As with most easy options there are some down-sides however. If you are in a competitive niche, web directory submissions alone might not be that effective and a more complex link-building strategy may be necessary, involving article placements.

Building back-links to your translated websites is not something you can choose to ignore, though – because once you’ve invested money in translating and optimising your foreign language websites, you won’t see the return on investment (ROI) that you want if the sites languish down the bottom of the Google rankings (more than a third of all search traffic goes to Google’s top ranking page). The most effective way to start climbing the SERP rankings is by building back-links – so if you’re not already looking at a multilingual link-building strategy, making use of web directory submissions and article placements, then now may be the time to get started!

5 Tips For Working With A 2D Game Art Outsourcing Company

Creating a game is a complex and time-consuming process that requires huge financial investments on the part of developers. In addition to the fact that everything needs to be done with high quality and in the shortest possible time, it is necessary to provide high-quality content that will meet all standards and requirements. Money, full-time specialists, and time can overshadow all plans at the most unexpected moment. Especially if you don’t use 2d game art outsourcing services.

Video game outsourcing with reliable partners can help you, as a developer, solve some of the tasks that would require a lot of effort. This can compensate for lack of time, in-house trained professionals, and even costs. In general, this decision to turn to a game outsourcing company can help to cope with a variety of problems. However, you must find exactly the company that will make all your best expectations come true. The article below will present the best tips for choosing the right game art studio.

Tips for choosing the best game art studio

If you decide to outsource part of your work to gaming outsourcing, then you should take the time to choose the right studio for this. The tips below will help you make the right choice for your investment.

Choosing a Reliable Game Art Outsourcing Studio

To meet your art needs when creating a game, you can use the services of specialists from several sources. Firstly, you can hire temporary workers or freelancers, but you can’t always be sure of the quality of the work done. Secondly, you can take a more organized approach by partnering with a studio that already has specially trained professionals who can get the job done right. For this reason, you should find a studio that has a good reputation and portfolio.

With a portfolio, you can find out if the studio has worked with the art styles you want, etc. You can see the work, for example, on ArtStation – a resource for professional designers and artists.

Make Sure the Privacy of Art Studio Games

You must ensure that all information related to a project you entrust to a partner to work on must remain confidential. Usually, studios that have a good reputation do not neglect it and do not disclose hidden information about their clients. However, if you want to protect yourself from leakage, then you can make the protection of confidential information part of the terms that your partner, and you agree to. You can make these conditions both before signing the contract or draw up a separate non-disclosure agreement that will guarantee the safety of your data. This is often used in 2d art outsource as there is a lot of money at stake.

Providing Detailed Specifications for Video Game Outsourcing

Good communication is the key to success

For this reason, it’s best to get in touch with the company right away and don’t forget that outsourcing studios are usually based overseas. This is important as there may be a time difference.

Candidate Qualification

To have an accurate idea of the qualifications of a specialist, it is not always enough to have only his portfolio. Therefore, by choosing the right specialists, you can test their technical skills. If the company provides NFT game development services, then you can find out what techniques the specialists in the studio know and use.

5 Tips For Becoming An Apolitical Teacher

Remaining politically neutral in the classroom opens up space for students to debate and discover their own beliefs.

Eons ago, when I was studying to become a history, civics, and English teacher, the professors were quite adamant that as educators it was our responsibility to remain neutral—apolitical—when teaching or discussing politically charged topics in the classroom.

The reasoning for this was twofold: to avoid influencing the minds of our students, and to provide an environment for objective discussion and debate. We were told to never—yes, never—share personal and/or political opinions. Over the years, I know I’ve broken the “no opinions” rule on a number of occasions, but I’m deeply conscious of doing my best to play the role of the apolitical teacher.

In our current climate of political polarization in North America—I’m in Canada—I think it’s essential that as educators we be apolitical—to create safe environments for student learning and to provide a space for students to share and discuss facts, foremost, rather than opinions.

Being Apolitical in the Classroom

1. Communicate your intentions to parents and administrators: Communicate with parents and administrators about any teaching you may be doing on the topic of a political event or topic. If necessary, write a letter home regarding the specifics of this intent, emphasizing your desire to exist as an apolitical facilitator in the classroom.

It’s no secret that educators at both ends of the political spectrum have gotten themselves in hot water by assuming their political lessons and/or resources were appropriate, until others voiced contrary opinions. Teaching about politics and/or politicized topics requires excellent communication and transparency to ensure success (and possibly, continued employment).

2. Avoid sending political messages: Depoliticize any social media accounts you may have, and keep all your social media accounts private. Leave all political or politicized messages at home—don’t wear clothing representative of a political group or message, and remove any media messages associated with political parties or topics from your classroom or vehicle. Essentially, strive to avoid blatant messages that could create political conflict at work or in the classroom.

3. Swap opinions for facts: Never share your own personal political opinions with students or staff regarding controversial political topics. Instead, share information and facts from a range of reputable sources regarding political events or topics. This sharing could take the form of news articles, websites, videos, or social media posts. The key is to share a range of facts from reputable sources, and to allow students to form their own thoughts regarding the topic, free of influential opinions.

4. Talk it out: Allow opportunities for questions about political topics or events in class, either by students anonymously writing a question or sharing one verbally. Then break students into groups to research possible responses, providing support by directing them to appropriate sources.

Students want to talk about politics and political events, and those are incredibly engaging, albeit dangerous, topics to delve into at times. Have students use their questions to create a group research activity, and empower students to search out reputable sources to find their own answers.

For example, if there is an upcoming election, have students write out their questions about the candidates, parties, and/or key issues, and then guide them toward appropriate resources to find responses to their questions. Once the research is complete, the students can share their questions and findings in a mini-presentation or via a technology application such as Flipgrid.

5. Highlight the personal side of politics: Invite speakers into the classroom who may be part of a political event or topic from both sides of an issue, and allow them to speak to students, as well as each other, in a debate type of setting, to demonstrate that political facts and opinions can be voiced and shared in a respectful manner. If this isn’t possible due to Covid restrictions or because there are no speakers available locally, open a Google Meet for all speakers to be able to communicate with each other as well as your students in the classroom.

The goal of this activity should be to humanize those in politics as well as those involved in political events and decisions. We’re all people, regardless of our political leanings, and it’s important for students to see, hear, and talk to a range of adults with a variety of political beliefs.

Although becoming an apolitical teacher requires constant checks and occasional missteps, I think you’ll find that the result is a classroom that is safe for students of all backgrounds and beliefs, where facts and humanity are valued above opinion and polarization.

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