Trending December 2023 # 5 Useful Tools To Help You Plan Your Marketing Strategies # Suggested January 2024 # Top 17 Popular

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The right tools can make it easier to plan your marketing strategy but also improve the results you get from your activity

Leveraging tools can help you plan your marketing strategies more easily, but they can also help you improve your plan’s results.

But there are so many tools today that it can be difficult to pick the right ones. Meanwhile, picking the wrong tools would lead to waste of money – and precious time.

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In this blog posts, I’ve compiled five useful tools that can help you plan your marketing strategies; you’ll not only find some useful planning tools that you can use for all of your marketing plans, but also tools that target specific marketing strategies:

1. Trello

Despite Trello being mostly known for its team collaboration tools, it can be your best partner for planning content marketing. With its simple kanban view, you can map out all the stages of your content marketing on a board.

These stages can be represented by lists which include:

Ideas

Writing

Editing

Publishing

Promotion

Every team member is aware of their tasks and can post updates on cards when they’re through or have challenges. It’s also easy to move a card representing a particular piece of content through the different stages with the drag-and-drop feature.

With Trello, you can add a card for a particular piece of content, provide a detailed brief, add links, and attach all the necessary files needed to create a piece of content.

You can create lists that show the different stages, from the ideas stage and up until your content is published. As you move your card through these lists from left to right, you can tag different team members who need to work on your piece of content at a particular stage.

And this is just one way to use Trello – just like you’ve seen with content marketing plans, you can use Trello to plan pretty much any type of marketing plan you want. Plus, you might even find some ready-made templates; simply google your keywords + Trello template to see if there are any available that you can use for your plans.

3. Evernote

To plan your marketing campaigns effectively, you need to collate ideas and save all the documents you need in one place. If you’re looking for a tool that helps with this, look no further than Evernote.

While working on pieces of content with your team members, you can create a shared notebook where every member can add their ideas towards the tasks. You can also post briefs for some pieces of content.

Evernote provides a web clipper browser extension that allows you to save articles and ideas related to your content. With the context feature, you can find related ideas to those in your notes already.

This tool will go through reputable sources online to find similar ideas. It can also search through your past notes to find ideas.

Apart from collecting ideas in one place for your team, Evernote has other features that help to plan and execute some of your marketing strategies, such as content marketing. For instance, you can create a checklist of your content marketing process.

This will guide your team members from the idea stage right until you publish your articles. Along with this, you can also set reminders for different tasks.

If your team uses Google Drive, you can integrate it with Evernote and get access to your documents and other files in Google Drive.

3. Agorapulse

To achieve your goals on social media, you need to be consistent in terms of sharing content and engaging with followers. However, it can take a lot of time to do this manually.

But with a tool like Agorapulse, you can plan your social media activities ahead of a week or even a month. With this, your marketing team can spend just a little time, achieve better results, and have time for other marketing activities.

How does Agorapulse help you to plan your social media campaigns?

First of all, it has a scheduling feature that allows you to set up your social media posts ahead of time. On your account, you can see the social media calendar which shows all your posts and publication dates.

It even allows you to create a queue for different types of social media updates like blog posts, podcasts, curated content, etc.

Added to that, you can reschedule a particular post over a period. This is a good feature if you’re trying to draw more attention to an important page on your website.

If you have a CSV file of your social media updates, Agorapulse allows you to import it to schedule those posts according to your needs.

Apart from that, you can also import updates from a website, or import your images.

To run a social media team effectively, there must be a system in place for collaboration. With a tool like this, you have the ability to assign various tasks on your social media calendar to different team members.

Lastly, Agorapulse provides detailed analytics about your current performance and the type of content that are likely to perform well. As a result of this, you can shape your plans to get better results in the future.

4. CoSchedule

With a tool like CoSchedule, this process can become easier. This tool provides an email strategy template that helps to map out all stages of your email marketing campaigns.

You can enter the buyer persona that shows the details of your ideal subscriber. Added to that, you have the option to add details about your different drip campaigns and the content type for various segments.

Another useful detail to add is your email frequency and the schedule for sending these emails. You can also map out how to go about A/B tests for different parts of your emails. With all these details, you have a solid plan for your email campaigns.

But you even get more than that. Integrations with email service providers are available to help you send and manage your emails from CoSchedule dashboard.

You can then select dates to schedule your emails.

After going through the process, you have an overview of your calendar, when an email will be sent, and by who.

What’s more, you can use CoSchedule to plan all of your marketing strategies in one place; you can collaborate with your team, create team schedules, and even publish some of your content and monitor your results.

5. Ahrefs

These are:

Finding valuable keywords

Creating great content that can rank for them

Building backlinks to help the page rank

Using this tool, you can find details about a keyword you’re trying to rank for. This will provide insights into whether the keyword is worth ranking for.

After doing this, you can then see pages that are currently ranking for your target keyword. With this, you can see the level of competition for this keyword. You can go through the high-ranking pages to understand why they rank high.

You can also see the pages that are linking to these top-ranking pages. Consequently, you have enough knowledge to form your link building strategy.

Furthermore, these pieces of information are available in CSV format if you want to keep a permanent copy. With the information you get from Ahrefs, it’s easier to plan your search engine optimization strategy.

Conclusion

To plan your marketing strategies successfully, you need the right tools to help first. The tools outlined here will assist in making solid plans for different aspects of your marketing campaigns.

Use these tools to plan your marketing strategies today and executing your campaigns will become easier. Consequently, you’ll be able to hit your marketing goals faster and more efficiently.

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7 Mobile Marketing Strategies You Need To Thrive In 2023

With the number of mobile device users climbing off the charts in recent years, it’s no secret that mobile marketing is a can’t miss strategy for small businesses. But, with endless possibilities in a mobile-friendly world, it can be difficult to even know where to start.

Prioritizing the top mobile strategies to make small business budgets stretch across the most important aspects of mobile marketing is key to getting the most bang for your buck. Well, we did the heavy lifting for you and sifted through the countless mobile marketing strategies to identify the best fits for local businesses today.

• How to get started with mobile marketing.

What is mobile marketing?

Mobile marketing encompasses any and every type of marketing that reaches users on smartphones, tablets, Androids, smart watches, and any other mobile devices. In other words, mobile marketing is the use of technology and tactics to reach your target audience when they are on the go. So, whenever you digitally reach someone on a device other than their stationary desktop or laptop then that is, in fact, mobile marketing.

Now, of course by definition mobile marketing simply means marketing to users on mobile devices.

This means that not only can reach consumers on the go, but you can reach them in a more personal manner at any point in their day, which makes mobile marketing a huge asset for any business.

Let’s get into more of the benefits:

5 benefits of mobile marketing for small businesses

If it’s not enough that there are over 3.6 billion smartphone users in the world, there’s also a ton of mobile marketing stats and data that indicate how beneficial mobile marketing actually is for small businesses.

Here are the top four benefits of mobile marketing strategies for small businesses:

2. Mobile experiences drive purchases

Not only is mobile marketing cost-effective, but people are more than 60% less likely to purchase from a brand after a negative mobile experience. Plus, 70% of smartphone users have bought something in a store after using their phone to discover more information.

This makes it all that much more imperative for small businesses looking to grow.

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3. The nature of mobile marketing is different from desktop or print marketing 4. Mobile marketing is personal

Remember, you’re usually reaching people on their own personal device like their iPhone, smart watch, or tablet. So, mobile marketing by default is very personal with tactics like texting your audience via SMS or reaching them in their social news feeds mixed in with their friends and family. You’ll be able to access them when they’re at their leisure and are more receptive to new information.

5. Mobile marketing enables a good customer experience

Mobile marketing doesn’t just benefit your business. With today’s busy lifestyle, people crave convenience. Being able to learn about a business, redeem coupons, make payments, or contact a business on one handheld device is a major benefit to your customers. With such convenience and consolidation, you have created a positive customer experience for them.

7 mobile marketing strategies your small business needs

What makes mobile marketing easy to integrate into your current marketing plan is that you can take standard local marketing tactics you may already be familiar with and simply twist them to be mobile-friendly.

Here are the seven mobile marketing strategies we suggest you start with!

1. A mobile-friendly website

If you’re unsure if your site is already mobile-friendly, then have a team member test it on a mobile device or even test it yourself to fully understand where your site’s mobile experience currently stands from a user’s perspective. Or, leverage Google’s mobile site tester which is one of many out there that will grade your site’s mobile capabilities for you once you plug in the URL.

If your site isn’t mobile-friendly, talk with your website provider or marketing partner to get it in tip-top shape. You might also mention that Google indexes the mobile version of your site first, so by not having a mobile-friendly site, you’re impacting your performance no matter what device you’re on.

By shortening your ad copy and trying out call-based ad strategies you’ll provide a more efficient mobile experience for your target audience when they’re surfing those search engines.

3. Local listings

Getting set up on free listing sites like Google My Business is huge for local businesses looking to grow their mobile presence. This is because when people are on the go, they’ll be pulling out their smartphone from their back pocket to find your small business via local listings.

Ensuring your name and business information is up to date on mobile heavy platforms like Yelp, Bing, or Facebook is vital to boost your incoming business from mobile users. Mobile users will have a heightened chance of reaching you if you have accurate business information, like name, address, website, hours, contact information, etc.

4. Social media marketing

While your social media marketing strategy should include a presence on Facebook and Instagram, you can (and should!) also include strategies like Snapchat Advertising, Tik Tok, Waze, LinkedIn, and more!

When implementing mobile social media strategies, you’ll want to consider posting engaging content with creative graphics or videos to encourage engagement on your posts and optimize your post content for mobile–which means shorter posts that still pack a punch.

5. Email marketing

While email marketing feels like something that’s traditionally desktop heavy, that’s actually not the case at all. In fact, it’s quite the opposite as 68% of email campaigns are opened on a mobile device.

This means that since the majority of your emails are going to be opened on a mobile device, you’ll want to approach email marketing campaigns with mobile friendliness in mind.

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To work with limited screen real estate, not only do you want to keep the meat of your email copy short, but you’ll also want to think about other components that go into emails like subject lines, call-to-action buttons, and pre-header text for previews. That way, you can efficiently use mobile email marketing to welcome new customers, promote your specials or sales, or educate your customers to keep your business top of mind.

6. Geofencing

Geofencing leverages global positioning systems (GPS) or radio frequency identification (RFID) to set up location targeting for your marketing tactics.

7. SMS marketing

SMS marketing refers to sending text messages to your customers or prospects. An SMS campaign is obviously perfect for mobile marketing—what’s better than sending a text right to your client? And, because people actually tend to be willing to sign up for text offers if it’s from a brand they appreciate.

In fact, 64% of consumers think companies who text value their time, are progressive and would recommend them to others. So, encourage your customers to sign up for regular text promotions from your business.

In SMS marketing you can share links, updates, and new promotions with your potential customers. Not only does this keep you top of mind for your audience, but it also can push them further through the buyer’s journey and all that much closer to deciding to make a meaningful action like a purchase or a booking.

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3 steps to get started with mobile marketing

Now that you’re familiar with some of the top mobile marketing strategies you can start deciding which ones you want to implement first! Here are three tips we recommend to help you get started:

1. Prioritize your mobile marketing strategies

While we listed out seven awesome mobile marketing strategies for small businesses, that doesn’t mean you have to implement every single one all at once!

Think about your marketing goals and objectives as well as how your ideal customer spends time on their mobile devices to help you determine which strategy you should use. Are they scrolling on social media? Or, looking for you while on the go?

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2. Consider free or low-cost mobile marketing strategies 3. Turn your current marketing into mobile marketing!

An easy way to slowly dip your toes into mobile marketing if you’re hesitant is to evaluate your current marketing strategies through a mobile lens. If you’re not ready to build out something new and unfamiliar just yet, but don’t want to miss out on high-value mobile device users, then optimizing what you’re currently running to be mobile friendly is a great place to start.

Starting your mobile marketing small using what you already have and growing from there will help you to improve along the way without breaking the bank or taking a ton of time out of your already busy day.

Get started with these mobile marketing strategies

While at first glance mobile marketing can feel like a daunting endeavor, once you take a moment to methodically plan out your mobile marketing strategy using the guidelines above, it turns into a cakewalk that can have a big impact on your overall marketing results.

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

4 Useful Apps To Connect You To Your Neighbors

How well do you know who lives next to you? Want to connect with your community? Do you have a great idea that could benefit your local community but don’t know how to get it off the ground? The following online services provide useful apps to connect you to your neighbors. You’ll make friends, connect with local businesses and engage in community projects and events in no time.

1. Nextdoor

Nextdoor is one of the best known apps for connecting with your neighbors and your local community at large. The Nextdoor app allows you to meet the people that live around you and potentially make new friends in the process. However, it also acts as a kind of online neighborhood hub. Nextdoor can be used by members of your local community to post a wide variety of things. Neighbors can share crime and safety tips and buy and sell household goods. They can also share recommend restaurants, local event information, and recommendations for professional services, such as plumbers, CPAs and babysitters.

Users of the Nextdoor app use their real names and have their address verified. This allows residents to communicate with each other in a secure environment. As such, only verified residents of a community can access each hub. Users know they are always communicating with a legitimate member of their local community. In addition, virtually all members of the community can access the service. Nextdoor can be used via the web and also on apps for Android and iOS.

2. Mycoop

Mycoop is designed for people who live in multi-unit buildings, such as apartment complexes. The main goal of Mycoop is to easily connect residents with building management. Mycoop acts as a communication hub for building managers and their residents. It enables managers to quickly notify residents about upcoming maintenance or other issues.

Conversely, it allows residents to easily contact building supervisors to ensure things such as repairs and other maintenance issues are done in a timely manner. Users of Mycoop have the ability to submit tickets and track their progress, eliminating the need for endless rounds of phone tag.

Anyone can use Mycoop to create and publicize events, get-togethers, parties and more to foster a more welcoming environment for residents. Mycoop is free to use in one building with some limitations. If you’re a building manager and own multiple properties, the unlimited plan will run you $40 per month, per building.

3. OLIO

The founders of Olio consider food waste to be one of the biggest problems facing mankind. It is estimated that the value of wasted food worldwide every year is somewhere around the $1 trillion mark. Food waste is a big failure of market inefficiency. Olio hopes to change that. It helps connect neighbors and businesses with one another so that food surplus can be shared as opposed to thrown out. Local stores can post food near it’s sell-by-date. Individuals can post home-grown veggies or even the contents of their fridge if they’re going on a vacation.

The Olio app is available for both Android and iOS. Using the app is simple. To post an item, simply open the app, take a picture and provide a description along with pickup information. To access available items, simply send a private message to arrange a pickup time. Furthermore, because Olio simply acts as a hub for people in different localities, it can be used anywhere in the world. Olio has been used in over 32 different countries to date. Unfortunately, Olio’s app navigation is currently only available in English and Spanish. That being said, messaging can be done in native languages.

4. IOBY

Many people have great ideas of how to improve their neighborhoods, but they don’t know how to get their ideas off the ground. This is where IOBY comes in. IOBY stands for “in our backyards.” It is a crowdfunding site that is geared toward civic participation within local communities. IOBY can be used to create a plan to get ideas off the ground, from raising money to finding volunteers. The IOBY website can be used to create a page dedicated to your project. This makes it easy for donors to learn about your cause, give tax deductible donations and sign up to volunteer.

That being said, IOBY isn’t just another crowdfunding site. Instead, IOBY’s team works with organizers and provides them with support. They help create step-by-step plans to maximize community engagement and funding. Furthermore, the folks at IOBY can connect organizers with experts in infrastructure, communications, community organizing and more to help implement those plans. IOBY is a great way to help local communities plan projects and raise the resources necessary to enact change.

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44 Free Tools To Help You Find What People Search For

As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it.

Sure, you’ve perused through Google’s Keyword Planner and tinkered with Google’s Autocomplete. But, honestly, keyword research is intimidating when you’re just starting.

Getting into the groove of keyword research doesn’t just happen overnight. You need to know how people search and what they search for before you can even start to think about mapping your keywords.

And with more than 6 billion searches a day worldwide, how do you know where to start?

It’s about finding the deepest, darkest, secret corners of the user’s search intent to find “the right stuff” in a bowl full of “meh’s.”

That’s where this article comes in. I’m spilling my top tool picks for those looking to improve their SEO repertoire.

If you’re starting from square one and don’t want to look like you stumbled out of 1997 with keyword stuffing, read on.

What People Search For

Where do you look for news stories or trending topics?

There are so many excellent tools that help SEO marketers make sense of what people search for and why.

They can help answer questions like:

When should I write an article?

Would this article perform well?

Who would read this article?

How do I find these answers?

With some ah-mazingly awesome free tools.

Here are 45 of my favorite tools that can help SEO noobs (or anyone really) discover what people are searching for and why.

1. BuzzSumo

BuzzSumo is one of my favorite tools because of its Content Discovery solution. It enables you to search by topics Trending Now.

And you can filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics.

So, if the usual government hoopla isn’t something you want to tie your keyword research tool, just filter it out.

Or, you can use BuzzSumo like Kelsey Jones, Editor-In-Chief at Neil Patel, who uses BuzzSumo, says:

“I love using Buzzsumo because it not only shows me what type of content is popular on social media, it also shows me what publishers and my clients’ competitors are writing. The interface is also really to use, and I like being able to sort by date and number of social shares. To me, BuzzSumo is worth the cost for both content marketing and keyword research.”

BuzzSumo does offer a free version, but you can upgrade for $99 a month if you want to get alerts on specific topics and all the other goods Jones mentioned.

2. SEMrush

To help you find what people are searching for around a particular topic, just type in your keyword or phrase and watch the magic happen.

SEMrush will pull phrase match keywords, related keywords, and organic search results.

Hung Nguyen, Marketing Manager at SmallPDF, shares:

“My favorite free SEO tool is SEMrush – specifically the Organic Research tool. As a standard SEO tool, you can quickly pop in a URL, and SEMrush will show all the keywords ranking for that one page. However, what makes it unique is the “SERP” option (under the Positions tab), which is available for every single keyword. This option displays a “snapshot” of the SERP page for that keyword, under one specific country. It’s crucial to not only tracking the rankings of your keywords but also analyze how Google displays your page on SERPs. For instance, you may have a Featured Snippet, but the image attached is of a competitor. You may be ranking in the top 10, but Google only displays the first eight results. Sometimes, FAQs may bump your page down even further. Google is also testing out how to view pages, e.g., with our without brand logos. And this is why this tool is so great – you can then go back to the drawing board and reprioritize fixes for your SEO cleaning.”

The founder of Call Outdoors, Laurie Wilkins, shares:

“Using the Keyword Gap Tool lets me see how my website is ranking against other competitors who are targeting the same keywords. By doing so, I can see keywords they’re ranking for that I’m not so I can focus my efforts on targeting the same. This information is extremely useful in creating campaigns and content strategies so my website can rank higher in SERPs.

Paid users have more features, and the pro version starts at $99 per month. But, you can still use the tool for free when searching for ideas.

3. Answer The Public

Answer The Public is another favorite of mine and relatively new to the scene compared to other tools. It uses searches from Google and Microsoft Bing and has a massive database that can predict what searchers are going to ask.

The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data.

I had a chance to speak with Casie Gillette, Senior Director of Digital Marketing at KoMarketing, about learning what type of content people search for and why. She said:

“We spend a lot of time search results, looking at the types of content and what the engines are showing. It’s tough to understand the intent and identify trends without that information. I also spend a ton of time with SEMrush and some question-based tools (e.g., Bloomberry or Answer the Public). I love the question-based tools because they scour places that people are talking about specific topics – it gives you real insights into a niche, and I always end up finding something new.”

Chief Marketing Officer of Surple, Sean Oldfield, shares:

“My favorite free SEO tool is Answer the Public. You simply enter a topic of your choice, and the tool returns hundreds of awesome keyword ideas based on what people are searching for. It’s especially useful when you’re struggling to find long-tail keyword ideas to write about on your blog.”

Answer the Public is free, and you can export the data to a CVS or Excel file.

4. Facebook

Facebook is one of the most accessible free tools for discovered relevant topics.

Plus, a lot of people get their news from Facebook.

Facebook, in itself, is its search engine. In early 2013, Facebook expanded Graph Search to improve keyword research.

5. Twitter

Twitter is another free tool I love to use before creating content.

Twitter’s Explore section uses an algorithm to push trends that are determined based on your location and who you follow.

You can turn this off by choosing a trends location in two steps:

Select Change to add a different location.

Changing your location is super helpful if you’re focusing on local SEO.

Ashley Ward, the corporate speaker for SEMrush, has an interesting way to use Twitter to find trends. She says:

“When there’s a trending conversation going on, there’s a hashtag attached to it and can easily be found on social media networks like Twitter and Instagram. Half of the time, I’ll just head to Twitter and Instagram and start researching the day’s top-performing hashtags to see what all the hype is about and then follow the conversation. This type of method makes for great blog post topics and is incredibly useful for content marketing.”

6. YouTube

YouTube is mostly known for its cooking videos and workout videos, but it also provides a trending video section so that you can see what’s popular on YouTube right now.

You can also check out YouTube Trends blog. It takes a look at trends happening on YouTube and what’s going on in the world around us, like tracking the solar eclipse.

After you identify what’s trending on YouTube, you can compare the topics to your YouTube analytics.

If you can tie the trending videos to your niche, it creates an opportunity for you to add a video with a strong potential to rank on YouTube.

7. Pinterest

In November 2023, Pinterest launched Explore as a feature for Pinners to discover what’s popular on Pinterest.

It uses an algorithm to create personalized pins of that day based on search trends. You can also browse up to 30 different topics.

8. Ubersuggest

Ubersuggest is Neil Patel’s new freemium SEO tool that a lot of people are talking about.

Andrew Cunliffe, Co-founder of Second Fiddle, shares:

“Ubersuggest is by far one of our favorite SEO tools. The easy to use Chrome extension gives you insight into keywords that are working in your specific market to adapt and improve them while gaining an edge on your competition. This ultimately helps us increase the visibility of our clients and drive traffic to their website. Even better is that with the reverse engineering of competitors’ SEO and content marketing strategy, we spend significantly less time curating content that people won’t access or even read. Ubersuggest is super easy to use, you simply type in a domain or keyword to get started, and it provides you with everything you need to know to win the game of SEO.”

And, Tess Robison at Money Done Right, uses Ubersuggest because:

“Ubersuggest has a free version and a paid version, but the free version works perfectly fine for almost anything one would need to do. You can search tons of keywords that will show you the difficulty of the keywords and who the top ranking competitors are for those words. It also offers up suggestions of similar keywords related to the ones you’re trying to target. The whole platform is super helpful for SEO and marketing purposes and is my favorite tool.”

9. Screaming Frog

Screaming Frog has been my go-to source for technical SEO audits and on-page optimization for the last ten years.

It’s a free tool that’s super insightful because it crawls the entire site to look for gaps in your SEO strategy.

And I’m not alone.

Cameron Dunn, Director of Paid Search at SQRD Media, shares:

“Screaming Frog is the foundation for any SEO work. With Screaming Frog, I can see, in a matter of minutes, a detailed understanding of the “nuts and bolts” of any site. I’m able to see all of the metadata that is being collected by search engines. I can quickly see what’s working, but more importantly, what needs to be improved to ensure the site is optimized for search engines.”

Nick Farnborough, Co-founder at Clavis Social, says:

“As SEO becomes more important for small business owners, finding great free tools becomes a higher priority every day. Screaming Frog dives into the technical side of SEO with its free SEO crawler. The SEO Spider tool can be used to find and fix all manner of Technical SEO errors, including broken links, audit redirects, sitemaps, site architecture, and more. The free plan is more than enough for most people, just starting with SEO, and it easy enough to manage after watching their tutorial videos.”

10. Ahrefs

Similar to SEMrush, Ahrefs is an all-in-one SEO tool that guides you through a site audit, monitor your competitors, build your keyword research, identify top-performing content, and much more.

Bruce Harpham, SaaS Marketing Consultant, admits that Ahrefs is his favorite free SEO tool stating:

“This free tool offers a snapshot of several key website metrics including domain rating, number of backlinks, number of links domains and follow vs. no-follow patterns. I use this free tool multiple times per week to assess different websites from an authority and SEO perspective. It is just a glimpse of the data that awaits you if you sign up for a full Ahrefs account.”

And, Katie Fellenz, Head of Marketing at Trust and Will, shares:

“This is most likely to be one of the most common tools to be recommended, but I seriously could not live without Ahrefs. It has so much functionality and useful features that other all-in-one SEO tools might not have (although others have features Ahrefs does not have). It’s also very simply laid out and easy to navigate compared to other similar tools. Most notably, I find it most useful for backlink analysis, estimated traffic value, and research on competitors and our site.”

11. Yoast

Yoast SEO is probably the most used SEO plugin for WordPress users. It makes the technical side of on-page SEO, not-so-technical.

Yoast SEO guides you through writing meta titles and meta descriptions, but it also allows users to choose the canonical tags, build sitemaps, and so much more.

Madeleine Seah, SEO Specialist at New Age Polish, shares:

“The Yoast WordPress Plugin is a free SEO tool that helps you optimize your website and blog posts. This feature can help you improve rankings on search engine results pages and increase traffic to your site. One of its best features is its XML sitemap generator. This feature helps generate a sitemap for your website and automatically updates it whenever a new page is added to your website. This saves you time by eliminating the need for manual updates.”

12. GTMetrix

GTMetrix is a free online SEO tool that analyzes your page speed performance.

With site speed being a top priority for SEOs the past few years, it’s vital to know where your website stands.

But, the key to run multiple tests and experiment with different pages on your site. Your performance will change throughout the day depending on visitor count, so make sure to test.

13. Keywords Everywhere

Keywords Everywhere have become a favorite of mine the last year or so. Keywords Everywhere allow keyword research to be shown directly in the search results like below.

William Chin, a Web Consultant at chúng tôi agrees with me. He says:

“It’s a free browser extension that will append search volume for keywords on every query that you run (which is awesome). This has saved me a ton of time as I am regularly doing keyword research. It’s always running in the background, so there is no configuration needed!”

And, so does Didier Bizimungu, Digital Marketing Director at Webtivity Marketing & Design, shares:

14. SEO Search Simulator by Nightwatch

SEO Search Simulator by Nightwatch simplifies work for SEOs to see where you rank locally or globally.

Nebojsa Radakovic, Marketing Manager for Bejamas, uses it for checking multiple location rankings, saying:

“When I need to check keyword results on different local Google search properties, I use Nightwatch Search Simulator which is free to use Chrome Extension. It simulates search engine queries from any location on Google properties. Let’s say you rank well on Google FR, but what about Google Belgium? Nightwatch Search Simulator helps with that.”

15. Mozbar

Moz’s Chrome extension, MozBar, is a free all-in-one SEO toolbar that allows you to view that page or SERP metrics.

Kelly O’Hara, Founder of Copy Goals, uses the Mozbar daily, sharing:

“The MozBar is a free Chrome extension that you can use to quickly check domain and page authority. This makes it handy when performing link building or guest post outreach to determine the quality and authority of prospects.”

Carol Archebelle, Digital Marketing Manager, Foundations Wellness Center, also uses the Moz stating:

“TheMozBar Chrome extension is a must-have. There is both a free and premium version, but the free version gives you plenty to start with. Using this extension, you can see the domain authority, page authority, spam score, link metrics, and page load times (just to name a few) of any page you view. My favorite feature is how it works on SERPs. The metrics of each result’s page are viewable, right from the SERP itself. This gives you an idea of what you’ll have to do to rank on page one for a particular keyword.”

16. TF*IDF tool by Seobility

TF*IDF tool from Seobility shares insights from the text by identifying keywords of high relevance to help you rank and compare your content against competitors. You get three free checks a day.

Anastasiia Khlystova, Content Marketing Manager at HelpCrunch, uses this free tool for her content creation, stating:

“After collecting all the keywords for the new text, you discover what other contextual words you should use it to write an exhaustive piece in the eyes of Google. You can do that with the help of Seobility. The tool allows you to research three keywords per day for free. What it does is scraping the top10 results for your keywords and showing which words are most often used. These words must be present in your future article so that Google will consider it full and comprehensive.”

17. SERP Simulator

Mangools’s Google SERP Simulator is an excellent free SEO tool that allows you to view your meta title and meta description in a SERP snippet preview. So, you can see if your metadata is getting truncated.

Chris Fernandez, CEO of Women’s Health Interactive, has the same love for this tool. He says:

18. Check My Links

Check My Links is another Chrome extension that I have stashed away in my SEO arsenal. I use this as a way to identify where the broken links are on a page. Then you can begin your broken link building outreach.

Dolce Lindsey, Digital Marketing Specialist at The Childress Agency, shares the same love. She says:

19-31. Other Social News Sites

19. Digg

20. Reddit

21. Hacker News

22. Product Hunt

23. Growth Hackers

24. Instagram’s Explore

25. Snapchat Discover

27. Quora

28. Wikipedia

29. Medium

30. Zest

31. Pocket

If you’re interested in learning more about using social media for keyword research, you might like this guide on SEO & Content Strategy.

32. Google Autocomplete

Now, I want to give in to some Google-related tools. Google has done well to give you little hints of what people search for.

I spoke with George Freitag, the SEO Growth Manager at chúng tôi and he explains:

“Some of the best tools to research topics for SEO are from Google itself. Google Seach Console lets you know what topics people are already looking for when they arrive on your site. In contrast, Google Trends, AdWords, and even the related topics and autocomplete searches found right in Google search pages can give you insight on the kinds of topics people are looking for elsewhere on the web.”

So, with that said, let’s take a look at some of Google’s free tools.

First up, Google Autocomplete. Google Autocomplete is a great tool for finding the best variations of your primary keyword phrase.

Just type in the Google search box, and related terms will display in a drop-down list.

You can then manually select the long-tail keyword phrase you want to use or pick a combination of phrases.

33. Google People Also Ask

The People Also Ask section is another free tool to use when beginning your keyword research.

After you type in your keyword term in the Google search box, scroll down to see different variations of your keyword term.

You can select the drop-down feature to expand the content. I often use these phrases as Headers in my body copy, which is useful if you aim to achieve Featured Snippet status.

34. Google Searches Related To

Google also offers a section at the bottom of Google search results called Google Searches related to.

If you scroll down to the bottom of the search results, you’ll receive up to 8 suggestions that are ideal to use for keyword variations in your content and keyword research.

35. Google News

Google News pulls in headlines from news sites worldwide and displays content tailored to your interests like many of the other search engines.

36. Google Alerts + IFTTT

Google Alerts is similar to Buzzsumo, except you can have unlimited alerts for free. If you’re searching for a particular topic or competitor, you can set-up Google Alerts to come to your inbox as it happens, once a day, or once a week.

37. Google Search Console

If you’re lucky enough to have access to Google Search Console, you can find a whole heap full of keyword research and content marketing ideas.

Borislav Yordanov Ivanov, Senior Technical SEO at Best Response Media, uses Google Search Console because “it provides information directly from the source (Google) for the most important aspects of a project: current penalties, page speed, mobile adaptability, inaccessible pages and resources and many more.”

Want to dig a little deeper? You can check out my Google Search Console guide.

38. Google Keyword Planner

I like to use this tool when starting to move into my keyword mapping, but some marketers want to start brainstorming with Google’s Keyword Planner.

Like Katy Katz, Director of Account Strategy at Marketing Fresh. She says:

“I use a combination of tools to find popular, relevant search terms for content. There are so many great ones now it’s impossible to pick one! I still like starting with the Keyword Planner to get an idea of search frequency. Once I have that, I dig into how people are using those terms and work to identify related opportunities.”

Whenever you decide Google’s Keyword Planner is best for you it will help you clarify which keywords are attainable. You want to find that sweet spot of high search volume with low competition.

39. Google Data Studio

Google Data Studio is a reporting tool that connects to Google Analytics, Google Search Console, and other resources like SEMrush.

Casey Dawson, Content Specialist at Online Optimism, shares:

“Google Data Studio is one of the best free SEO tools available. Through Data Studio, you can build a fully interactive SEO dashboard for tracking organic traffic and search trends in real-time to make more accurate forecasts for your business or clients. You can also upload information and files from over 200 data sources (including various Google platforms and partner connectors like Moz), allowing you to easily compare data from different sources. If you’re uncertain of how to start using Data Studio, there are also free templates made specifically for tracking SEO with this tool.”

40. Google Trends

With Google Trends, you can quickly view top stories or charts.

And, you can search and compare specific keywords in three quick steps:

Type in your keyword in the search box at the top.

Adjust the dates if needed.

Google Trends also helps you find country data and related queries, which will help guide your keyword strategy.

Dan Morrison at Aimclear says:

“I frequently turn to Google Trends to understand more about the changing landscape of search behavior. Google Trends provides real-time data that helps marketers understand trends for keywords, and also serves as a place to source related keywords and concepts for deeper content development. Also, Google Trends provides a historical view for analyzing dips and valleys in interest, filters based upon location, and compares different terms and concepts.”

And, Adam Lumb, Site Manager at Cashcow, shares:

“My favorite free SEO tool is Google Trends as it provides you with insights that most other SEO apps don’t. Instead of focusing on search volume, Google Trends tells you when a keyword is popular over the year. This is great for finding keywords that people are searching for then and there (such as viral content), but it’s also beneficial for finding seasonal keywords that other SEO tools can struggle with. Thanks to these insights, I make sure to use Google Trends as part of my keyword research strategy.”

41. Google Sheets

Google Sheets is my favorite tool for SEO audits. The best part? It integrates with Add-Ons like Search Analytics for Sheets.

Steven Jaenke, Founder & CEO of Digimark Australia, shares:

“While not strictly an SEO tool, my favorite tool for SEO is Google Sheets. Most of SEO is about execution and keeping track of that execution is essential – that where Google Sheets comes in. We record the technical issues and mark them off once they are resolved. We record on-page issues and market them off as well. We record each link that has been created, keeping details about URL, Anchor Text, and Focus Keywords. It’s so versatile that we can mold it into anything we need it to be.”

42. Google Analytics

Google Analytics is one of the most valuable assets you can use to find what people are searching for on your website. Google Analytics has a site search functionality to track what users type into your website search.

Caitlin Pyle, Owner, and Founder of Proofread Anywhere, loves Google Analytics:

“Obviously, I love that it’s completely free! I also love that it’s very user-friendly and that I’m able to view the data in various forms that’s easy for me to understand. The detailed, customizable reporting tools are also great for helping me see what’s going well and where I need to improve.”

John Howard, CEO at Coupon Lawn, agrees with Caitlin, stating:

“My favorite free SEO tool is Google Analytics. The reason why Google Analytics is my favorite is that this SEO tool makes it possible for me to know how the visitors of my website were able to find my website and which pages and links are accessible to those who visit my site. Knowing this information can help me better improve my strategies to increase the traffic my website gets.

If you want to learn more, check out my guide on Google Analytics.

43. Page Speed Insights

Google has done a lot to improve their Page Speed Insights. In 2023, they incorporated Lighthouse into Page Speed Insights data to help add more performance metrics. It’s THE choice for my page speed insights and mobile optimization.

44. Lighthouse

Lighthouse is free to use if you’re using Chrome and Chrome’s DevTools. It’s an open-source automation tool to view the performance, quality, and correctness of your website. It’s ideal for mobile site speed audits.

9 Tools To Scale Your Amazon Marketing & Sales

Getting your business up and running as a new Amazon seller can be daunting.

You must invest in top-notch Amazon marketing tools to get the most out of your online store.

To help you out, here is a list of the top Amazon seller tools currently accessible, both free and paid.

Amazon Marketing Solutions 1. Amazon Ads

Amazon Sponsored Product Ads.

Headline Search Ads.

Amazon Product Display Ads.

Outside Of Amazon 2. Helium 10

Among the many Amazon FBA seller tools available, Helium 10 stands out as a top choice.

Marketing itself as “The Industry’s First All-in-One Amazon Software,” it provides resources for:

Market Analysis.

Keyword Research.

Search Engine Optimization For Listings.

Operations.

Analytics.

Marketing.

Finance.

Black Box is Helium 10’s primary specialty research tool, providing you with all the specifics to find profitable product-selling prospects.

Rather than having to go through individual product listings on Amazon to find this information, Black Box provides:

The average monthly sales of a product.

What percentage of vendors offer it.

How well-received it is among its users.

Annually, Helium 10 costs somewhere from:

Starter: $29 per month.

Platinum: $84 per month.

Diamond: $209 per month.

Elite: $399 per month.

3. PPC Entourage

You should check out PPC Entourage.

It highlights essential elements for a successful PPC campaign.

Additionally, it includes resources for locating the ideal keywords for your Amazon listings.

4. Refersion

Refersion is a rapidly-growing affiliate management system with more than 500,000 clients. As recently as August/September 2023, its Amazon Affiliate Marketing Marketplace helps active Amazon Affiliates scale their offerings by promoting their Amazon Marketplace with publishers, influencers, and other third-party affiliate style channels.

Amazon marketers can work with Refersion to convert loyal customers into sales affiliates and monitor their real-time performance.

With its flexible settings and optimization tools, you can achieve the results you want in no time.

The Refersion platform functions similarly to other affiliate marketing tools.

5. Nautical Commerce

Nautical is the only fully-featured multi-vendor marketplace platform that integrates retail, financial technology, and supply chain management.

It’s a software-as-a-service (SaaS) platform for setting up and growing online marketplaces for B2B companies, brands, and merchants.

Nautical allows you to rapidly and cheaply create a marketplace that shoppers and dealers love.

6. Buy with Prime

Online stores can expand their consumer base by providing buyers with the same streamlined, hassle-free checkout experience that Amazon Prime subscribers enjoy.

You can use Buy with Prime at any online store, not just Amazon.

7. Jungle Scout

Jungle Scout is an end-to-end solution for Amazon sellers, covering every step of the process, from sourcing products to marketing them.

Using Jungle Scout’s Supplier Database, you can easily track down a reliable supplier of the product you intend to market.

If you want to take your Amazon FBA business to the next level, then you can rely on the reliable statistics provided by Jungle Scout.

However, if you’re interested in trying out Jungle Scout before subscribing, you can do so for free for seven days.

Prices for Jungle Scout start at:

Basic: $29 per month.

Suite: $49 per month.

Professional: $84 per month.

8. EcomBalance

EcomBalance is the best accounting software you can find if you own an online store.

Nathan Hirsch and Connor Gillivan, two seasoned ecommerce professionals, started and currently lead the business.

They were high-volume Amazon sellers for six years before launching and scaling chúng tôi to eight figures and selling it in 2023.

EcomBalance takes care of all of your bookkeeping concerns. It integrates Quickbooks Online or Xero with your various sales platforms, financial institutions, credit card processors, and payment gateways.

Then, on the 15th of each month, it oversees all the bookkeeping tasks that need completion to have accurate financial statements.

When you sign up for EcomBalance, you get one month of service for free, and its prices are reasonable for companies of any size.

Consider using EcomBalance if you want to save time each month by automating your bookkeeping and better understanding your financial data.

9. Inventory Lab

Inventory Lab is a must-have tool for managing your stock, listing products, shipping orders, and calculating profits if you’re an Amazon seller.

With this software, you can track inventory levels by SKU (stock-keeping unit), analyze product profitability by SKU, and add unit expenses.

It simplifies your operations, allowing you to put more energy into expanding your business’s stock and customer base.

Bottom Line

Many resources are accessible for market analysis, discovering new products, optimizing listings, tracking sales, and more.

Whether you’re just starting or have been selling on Amazon for a while, this comprehensive list of the finest Amazon seller tools will help you make the perfect choice for your online store.

More resources:

Featured Image: Jester-Flim/Shutterstock

How Digital Marketing Firms Can Help You Achieve Goals?

For individuals, goal setting can help to create a sense of direction and purpose in life. It helps people to focus on what they want to achieve, whether it be finding a successful career, getting healthier, or saving money for the future. Goal setting provides the guidance and motivation needed to stay on track and get things done.

For companies, goals can provide a sense of alignment between departments and employees. By having clear objectives in place, everyone knows their individual roles towards achieving overall business success.

Goals also help teams stay motivated by giving them something tangible to work towards as well as providing an opportunity for reflection and growth when these goals are met or exceeded. Additionally, goals provide feedback on progress over time so management teams can make adjustments accordingly if necessary.

How Can You Achieve Goals with the Help of Digital Marketing Firms?

With the help of web design and digital marketing specialists, you can tap into an unlimited number of business-building opportunities. It’s like having an entire team dedicated to helping make your website more visible to potential customers. Here are some of the best ways to achieve goals −

Creating Unique Website Design

By creating a unique and engaging website, businesses can establish trust with their clients and foster long-term customer relationships. Digital marketing professionals are experienced in SEO techniques that enable websites to get discovered on search engines such as Google or Bing.

Accessing the Best Social Media Platforms

Social media platforms give businesses the chance to build relationships with followers so that they stay up-to-date on product developments or new services being offered by companies. Ad campaigns are also available through online channels, allowing you to target specific audiences interested in your services or products.

Accessing Latest Technologies and Tools

Tools like content creation platforms and social media scheduling programs, can increase productivity for digital marketers and give them access to a wealth of valuable data. This allows us to make informed decisions about which campaigns are performing well or what strategies may not be working at all. Smartphones also play an important role because they allow us to stay connected with our teams while on the go.

Furthermore, apps such as Slack and HootSuite enable quick responses in real-time communication regarding campaigns, customers’ needs, and changes in the market. The variety of tools available today is huge – digital marketers must look into purchasing multiple websites at once or separate ones that meet their specific needs – making it even more challenging for us to keep up with technology!

Creating Content for Conversions

By engaging with a digital marketing agency, you’ll be able to develop content that resonates with your target audience. We’ll help to identify what interests them and the kind of language they respond to.

A lot of businesses make the mistake of using too much industry jargon or creating content that is too generic — this leaves the user feeling unengaged and confused about why they should spend their time reading a piece of writing or viewing a video related to your business.

Professional marketers understand how important it is for your customers to connect emotionally with your brand in order for them to become loyal customers, so we strive to create content that provides users with an enjoyable experience no matter where they come from.

Growing Digital Presence

You need a well-rounded approach to digital marketing to ensure you’re reaching the right people and delivering relevant content that resonates with them. That means understanding who your audience is, what they are looking for, and how they prefer to consume content.

In addition to stellar SEO techniques and data-driven strategies, we also create attractive visual elements including videos, images, infographics, and interactive content such as polls or calculators designed to engage potential customers on their preferred platforms.

Creating an Impactful SEO Strategy

Your content strategy must remain unique and relevant to you, as well as engaging. Content marketing works best when it aligns with user intent; gives your target audience what they’re searching for as opposed to playing the guessing game.

Research your keywords, focus on semantically related terms, and don’t forget about local SEO – this will help you work smarter and not harder. Image optimization is equally important for a successful SEO campaign; files should be compressed yet keep their quality in order to meet page-load speed requirements.

Developing Long and Short-term Strategies

Digital marketing experts will help you make changes to develop campaigns that have greater focus and increase overall ROI. They can also identify trends in the industry related to demographics, customer journeys, search engine results position (SERP) strategies, etc., so you are better able to target audiences with more relevant content.

Constant Monitoring Campaigns and Analytics

Through detailed analytics, digital marketing agencies can pinpoint the weak spots in an original campaign as well as which areas succeeded beyond expectations. Digital consultants have access to a range of specialized tools that collect and analyze data quickly and express it in a way people can understand just as easily.

By understanding what works, they can encourage businesses to make more informed decisions about their strategies going forward, helping the business maximize its potential by prioritizing objectives based on performance – because different channels appeal to different audiences.

Staying Updated on the Latest Trends

Companies must keep up with the ever-changing digital landscape. To do this, companies will need to remain informed about changes in SEO monitoring and analytics tools that can produce a better understanding of changes that may affect their website visibility or incoming traffic. Utilizing new SEO techniques and trends is also important for staying relevant with customers who are more tech-savvy than ever before.

Helping You in Defining Target Audience

By understanding who your target audience is, you can create content that’s tailored to them. You can use different strategies like email campaigns, video marketing, search engine optimization (SEO), and social media management to reach the right people.

For example, if you’re targeting young adults in a specific area of the country, then using Instagram might be more effective than using Twitter or Facebook. Digital marketing agencies help you understand consumer behavior and craft campaigns specifically for your target audience.

Conclusion

The agency you decide to work with should have an experienced team of professionals, a proven track record, and plenty of industry knowledge. It’s also important that they stay up-to-date with the latest trends and techniques, such as SEO optimization or mobile marketing.

Furthermore, make sure that the digital marketing agency you hire is passionate about what they do – because passion translates into the dedication and innovative ideas for your campaigns.

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