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Have we forgotten about homepages? It seems as if every article on web design, content marketing, or CRO focuses on landing pages. While these pages are certainly important, your homepage is essentially the flagship of your website. Give it the care and attention that it deserves by making sure that these 6 elements are present.
Relevant ImagesIt’s hard to determine which is worse, a homepage that has no images or one that uses images that have absolutely nothing to do with the products or services being offered. Your homepage is likely to be the first page on your website that people see if they find your site using a search engine. Why wouldn’t you use that space as a place to highlight whatever it is that you have to offer. Use high quality, up to date pictures that show visitors what you can do.
Contact InformationWhen people surf into your homepage, they should be able to do the following:
Contact you via phone or email
Find your brick and mortar location
Navigate to that location
Because so many internet users are on mobile, when they access web sites they are frequently looking for information that allows them to contact somebody or learn how to find you.
Social Media IconsGive visitors the opportunity to connect with you on social media channels by providing Icons and links that lead to your social media sites. In addition to using icons, so that visitors can follow you or like your page, you should also provide share buttons as well. If you are using WordPress or another CMS, consider using plugins that also make social sharing and follow-ups easier. Aaron Enright from HyperCube says, “Customers want to come to your website to learn about your products and potentially make a purchase. When it comes to bonding with your brand, they prefer to do that on social media.”
Intuitive NavigationHere’s a great way to test out the user experience on your homepage. Find somebody who is entirely unfamiliar with your website and provide them with a list of things that they should be able to do from your homepage. If it takes more than ten seconds for them to figure out each step, there’s something missing in your UX design. Remember that people, especially first-time visitors are not going to spend much time figuring out how to make their way around your website, especially if they have other options. In most cases, they have other options.
A Subscription FormMany web designers keep subscription forms on landing pages only. Why make people take an extra step to figure out how to subscribe if they are willing to do so from your home page. If people are willing to step into the funnel on your homepage, then, by all means, let them do that. Just be sure to follow best practices by keeping your form short and simple.
No Broken LinksBroken links anywhere on your website are a real problem. When they are on your homepage things are even worse. Your homepage is essentially like the front room of your home. It doesn’t matter if the rest of your house is in order, people are going to remember that your front room was a mess. Even worse, broken links can give visitors the impression that your website is poorly maintained. This can cause issues with trust. Would you feel comfortable making a purchase on a website where upkeep was obviously lacking? Fortunately, there are many tools available that can help you identify broken links so that you can fix them.
A well-designed homepage is key for making visitors want to further their level of engagement with you. If you ensure your website contains all of the elements above, your customers will feel confident in your ability to serve them, and they will know what to do in order to further their relationship with you.
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6 Great Tech Parody Videos
Here at Make Tech Easier we can’t be all serious all the time. Following up on my article on Joke Extensions, I’ll be sharing some tech-oriented parody videos with you which you should hopefully find amusing. There are a few song parodies, some hardware buff things, and even an overly literal interpretation of certain computing technologies. It’s important sometimes to take a breath, relax and laugh at the little things in life. All that being said, let’s get right into the list!
SUSE Parodies Maroon 5’s “Sugar”Now, if you’re reading this article and made it this far, you’ve already planted yourself into one of two camps. Camp One, you think this is silly and ridiculous and already went off to go do something else. If that accurately describes you, you’re lying. You already left!
So hopefully that means if you’re still reading you’re willing to bear with the bad tech jokes. Laugh and live a little – this next one’s a favorite of mine, and should be very educational for our laptop users out there.
Notebook Coolers and NoirThis video is basically about the problems faced by laptops and cooling performance but especially gaming laptops being run at full load. As I stated in my article about it, gaming laptops tend to have fairly poor thermals and therefore suffer from shorter lifespans. My point still stands with this video, but it should be noted that, yes, if you insist on gaming on a laptop, a cooling pad will help you. I still don’t think they make a very good purchase from a price/performance standpoint, nor practicality, but notebook coolers should do quite a bit to delay the inevitable.
Razer Debuts a New MouseLet’s be honest: A lot of people have been fooled by this one. It’s 2023, Back To The Future has come, and we’re still waiting on our hoverboards. So the idea of a hovering mouse (an expensive, hovering mouse from Razer) isn’t too far-fetched, and I would be legitimately surprised if we haven’t figured out something like that within the next decade. Of course, that being said, there are a lot more issues to think about, too. The kind of sensor that’s sensitive enough to react when that far off of a surface would be very expensive.
SUSE Parodies Uptown FunkOkay, I know it’s terrible, but stick with it. You have to crack at least something resembling a smile at the enthusiasm and fun on display in this video from the folks over at SUSE. I mean, I definitely wouldn’t show it to people who don’t “get” the joke (they’ll just call you a nerd), but for those among us who understand what kernels and shells are, this should be something lighthearted that you can enjoy.
Google Takes Cloud Computing Very LiterallyOne of my favorites. People are confused enough as it is by “cloud” computing, so Google making a video about that is nothing short of hilarious to me. Unlike a floating mouse, however, I really don’t see us ever making computers in clouds. On a non-April Fools note, Project Loon is a very real thing Google is doing. Project Loon is Google essentially using balloons to provide Internet access to people, and I can’t even imagine who on the team was loony enough to come up with that one.
The Manliest Dust Removal TutorialMy actual favorite. As I’ve covered before, proper dust removal procedures are vital to keep your computer healthy. What better way to learn how to keep your computer free of dust than the “Rugged, Manly Way?” I think it’s funny, at least. Don’t judge me.
ConclusionChristopher Harper
I’m a longtime gamer, computer nerd, and general tech enthusiast.
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The Anatomy Of Great Oem Reporting Tools
OEM reporting helps increase the value of a product, create a seamless user experience, and provide easy-to-understand data insights. They offer a complete suite of pre-built analytic functions, features, and data connectors for SaaS applications to include in their products.
OEM Analytics Background
OEM
OEM Software
OEM Analytics
Features of Perfect OEM Reporting Tools
Functional Features
Commercial Features
Get Started with OEM Reporting Tools
OEM Analytics Background
OEM
It’s common to use third-party platforms to enhance the capability of existing applications. Organizations know that development from scratch is a lengthy process, especially without existing expertise in-house, so more are choosing to integrate instead. A support strategy for integrating third-party systems, software, and components is better known as OEM (Original Equipment Manufacturer).
OEM Software
OEM (Original Equipment Manufacturer) software is a technology sold to hardware and software organizations. They embed it into their products and offer it as part of their hardware or software bundle.
OEM Analytics
Organizations are constantly looking to expand their customer base by incorporating business intelligence into their product. OEM analytics is an efficient approach for these businesses. It is an analytics software developed by an OEM platform company for an OEM technology company to offer to their customers as a part of their product.
Features of Perfect OEM Reporting Tools
OEM reporting tools can be used in many industries, allowing businesses to collect and analyze data for various purposes. The primary usage of reporting software is to provide accurate data that users can easily understand and take necessary actions.
Aside from its primary purpose, what are the capabilities that make an OEM reporting tool perfect?
Let us discuss some features that make an OEM reporting tool stand out among others. These features have been categorized into functional and commercial features:
Functional Features
Following is a list of functional features that depict how a perfect OEM reporting tool should work.
Enhanced Usability
Seamless Integration
Customization
Data Discovery Capabilities
Automation
Enhanced Usability
Ease of using an OEM reporting tool is crucial for improving customer engagement. These tools should have an attractive set of features and workflows that cater to the needs of each user.
As an example, consider the analytics features of Yellowfin, a popular OEM reporting tool. Yellowfin has everything, from beautiful pre-built dashboards to user-friendly self-service reporting.
Yellowfin allows users to perform
analytics anywhere
using all development tools needed across the full analytics lifecycle. Yellowfin can be deployed at scale to deliver exceptional analytical experiences with minimal effort.
Plug-in Yellowfin dashboards
allow users to build dynamic dashboards with a wide range of imagery, typography, and iconography. These attractive and easy-to-use dashboards enable users to understand and act on the data they are presented with.
Seamless Integration
Software companies always prefer OEM reporting tools that seamlessly integrate with their product. Seamless integration is necessary to ensure proper communication between applications. Users should be able to access the same data from all sources in the same format for a seamless user experience. When users have access to their data in a consistent way, they can get better insights and faster results.
For further information on seamless integration, check out Yellowfin’s feature to
integrate seamlessly with your product
.
Customization
For a truly seamless experience, users should be able to customize the look and feel of their OEM reporting tool. This feature is known as white labeling, and it is important for organizations that want to offer analytics as a true part of their own application.
Customization does not end with the visuals of the user application. An OEM reporting tool should be able to serve the same data to multiple business groups. It should offer tailored solutions based on their separate needs. A reporting tool should be flexible enough to allow users to customize the tool components – and even build their own for their specific requirements.
Yellowfin is a great example of such a reporting tool. Users can extend Yellowfin’s open platform with
custom code
to cater to their special needs.
Data Discovery Capabilities
Data discovery and governance are key features required by an efficient OEM reporting tool. These tools enable users to explore their data, discover patterns, and share insights with others. These self-service analytics capabilities allow them to get the most value from their data. The more data engagement these tools allow, the better their users will understand trends, outliers, and patterns in their data. This data engagement can be in the form of data visualizations, stories, presentations, etc.
Yellowfin is an example of an OEM reporting tool that offers data discovery features in different ways.
Data visualization
: Yellowfin empowers anyone to create stunning data visualizations along with various ways to share insights to ensure efficient decision-making.
Data stories & presentations
: Yellowfin allows you to build compelling dashboards, data stories and presentations, enabling everyone to see and understand trends, outliers, and patterns in their data.
Automation
Any organization employing a third-party tool is always looking for the best way to automate its tasks. A perfect OEM reporting tool takes care of all the hard work on behalf of the company. These organizations can then offer automated analytics features like data modeling, discovery, visualization, and analysis for the end-user’s convenience.
To understand how automated analysis works, consider Yellowfin’s
Signals
feature. It allows automatic monitoring of data and highlights any changes that occur within it.
Signals is also part of an analytics suite that combines automated data discovery, action-based dashboards, and data storytelling into an integrated platform. It enables users to extract transformational value from their data.
Commercial Features
Following is a list of commercial features an OEM reporting tool should be capable of providing to make their buyer organizations stand out.
Revenue Growth
Roadmap Visibility
Differentiation
Security
Support Model
Customer Retention
Revenue Growth
The ultimate success of an OEM reporting tool depends on the return on investment (ROI) it’s capable of generating. OEM reporting tools should provide a rich set of functionalities that add to the value of its organization’s product by making it more appealing to its customers.
Roadmap Visibility
An efficient feature that sets an OEM reporting tool apart is its provision of an analytics roadmap. Complete visibility of an analytics plan allows aligning data analytics to the overall business strategies of an organization, resulting in customer satisfaction.
Differentiation
Security
Employing a third-party tool always carries a threat to data security and compliance. Data is very sacred for organizations and they cannot compromise it. A perfect OEM reporting tool should ensure compliance with organizational policies. These tools should offer data security to prevent data loss or inconsistencies.
Support Model
Organizations that embed third-party tools require communication with their vendors in case of any complications with the tool. A perfect OEM reporting tool should offer a support model to handle organizations’ queries and complications.
Customer Retention
An OEM reporting tool should provide the best level of analytical detail. This results in customer retention as customers will be more inclined to stick to a product that offers them more value.
With the growing embedded analytics market, the OEM reporting tools industry is likely to expand in the next few years. To stay ahead of their competitors, organizations would have to keep up with what these tools have to offer.
OEM reporting tools are increasingly becoming an essential element of the SaaS environment. Understanding the features of these tools is important to choose the type of reporting tool that meets your business needs.
5 Essential Steps Of Online Survey Analytics In 2023
The use of online surveying is increasing, and research shows that the online survey market is expected to reach almost $14 billion by 2026. Having the right respondents is crucial for online surveys. However, data without a proper analysis may not tell a lot, is hard to interpret, and can lead you in the wrong direction. That’s why analyzing your data is as important as getting it.
Even though the quality of your data analysis depends mainly on your dataset and question types, there are some essential steps in conducting a proper analysis to get the best from your survey data. Here we focus specifically on online surveys and provide guidelines for getting best insights from your data through online survey analytics.
What are the types of data to be analyzed?There are different data types, each with unique analysis methods. For instance, if you ask people where they are from, you cannot just rank them because no country has priority over others. Thus, you need to find a different way of interpreting these data types.
In general, there are two different types of data: qualitative and quantitative.
QualitativeYou can collect qualitative data to understand “why” or “how” a phenomenon occurs. For instance, when you want to understand why some customers do not prefer talking to chatbots, you can understand it by asking questions that require descriptions or explanations. Qualitative data is also called descriptive data and is usually represented by nouns, names, written content, and audio or video recordings.
QuantitativeQuantitative data refers to numbers, something that can be quantified and measured. Through quantitative data, you can understand “how much,” “how often,” “how likely,” or “when” a phenomenon occurs. Thus, it is an essential data type to understand the patterns of customers, the market, or the public in general.
What are the essential steps in conducting survey analysis? 1. Understand types of data you collected and the levels of measurementAs mentioned above, each data type requires a different analysis method. Thus, first, you need to identify your questions based on their levels of measurement.
Figure 1. The levels of measurement 2. Start with the less complicated data typeQualitative data contains language and is harder to categorize correctly, so you may not get useful insights unless you conduct deep analysis. Thus, starting with quantitative data is better, as it is already structured and faster to analyze.
3. Determine a framework for qualitative dataAs you deal with a bunch of words, you need a solid framework to analyze your data. The framework usually creates a coding scheme so that you can label your data and better understand the results.
4. (Optional but highly recommended): Implement AI techniques to analyze qualitative dataAs manually labeling and analyzing the data requires great human effort, you can also implement AI-powered solutions. Natural Language Processing (NLP), for instance, is a method that enables machines to categorize texts or speeches and conduct an analysis much faster than humans.
You can learn more about data labeling with NLP by reading our comprehensive article.
5. Visualize your dataAlthough numbers are powerful in showing the relationship between different constructs, it may be hard to understand them at first glance. Thus, visualizing your data analysis can help you comprehend your findings better.
Figure 2. Data visualization techniques suitable for different measurement levelsTo learn more, read our guide on data visualization.
If interested, here is our data-driven list of survey participant recruitment services.
Reach us if you have any questions about conducting research surveys:
Begüm Yılmaz
Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.
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The Anatomy Of A Great Multicultural Marketing Campaign
Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success
If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success.
If you have already dabbled in international marketing, the following is nice to keep in mind: your customers are people who come from different countries, with different goals, purposes and daily challenges. They may not have equal access to the internet and particular web sources where you could communicate with them. Understanding this should be the first step towards growing a robust, diversified marketing campaign.
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Multicultural marketing campaign strategy includes targeting people of different cultural backgrounds individually but with the brand’s same overarching touch. It’s all about meeting the needs of specific target audience segments instead of delivering an impersonal message designed for both everyone and no one in particular.
We’ve compiled some of the most effective tactics that could help you to implement multinational marketing campaigns. But first, let’s consider why it is so important.
How different ethnicities consume contentThe Asian American population grew by at least 72% between 2000 and 2023, as reported by Pew Research, which made this ethnic group the fastest growing in the US. As predicted by the US Census Bureau, by 2060, the Hispanic population will have grown by 115% and by that time will make up 29% of the total US demographic.
If you’re not doing multicultural marketing yet, then you’re not doing marketing at all. The numbers below illustrate general content consumptions habits: how and where people of different ethnicities prefer to consume content.
As seen from a content consumption report, African Americans are the most active television watchers, followed by Hispanics, who also prefer mobile internet and radio. When it comes to Asian Americans, they don’t seem to be active TV watchers or radio listeners.
1. CRM and DMP for segmentation
According to the Interactive Advertising Bureau, predictive analytics and cross-channel measurement are what 50% of data-centric companies are striving to have in their organizations. Practitioners see a growing need in proprietary data centralization systems since they remove reliance on third-party data management organizations. Such technologies, like CRM and DMP, centralize storage of all data assets, which is crucial if you market campaigns globally.
CRM makes it easier to retain existing consumers, encouraging greater user activity during promotional campaigns and increasing the sum of the average check. Additionally, DMP is also focused on customer acquisition, since it’s capable of look-alike modeling (finding a new audience similar to the existing). Ready-made user segments generated by DMP may be further adjusted to DSP (demand-side platform) in order to personalize the experience for every segment of your multicultural audience.
2. Content personalization for segmentsIn order to understand how it’s happening on a cultural level, the marketer may run a conjoint analysis. This analysis consists of real-life scenarios and statistical modeling of market decisions. It is widely used for defining appropriate pricing, product configuration and other marketing nuances.
The next step will be the actual designing of the creative and testing the best variants on A/B testing software. Preferably, the testing should start a week or two before the campaign launch.
At this stage, do not overestimate the human factor. Remember, your multicultural campaign strategy should not backfire and turn your efforts into something like a SNL Cheetos commercial. That’s why, in case you have professionals hailing from different ethnic groups on your team, you should kindly ask them to participate in campaign assessment and provide their own opinion considering ad unit relevance and appropriateness.
4. Budget, frequency and dayparting Correct targeting Frequency capping Dayparting Budget limit AnalysisIf you are running a multicultural campaign in two languages, it is easy to find out which one performs better. For instance, if one of them generates more traffic, you can recalibrate your future campaign, investing more money in your budget in a campaign featuring a winning variant of creative. Insightful stats can be generated by ad platforms you use, Google analytics and specialized tools that gather the stats across multiple marketing channels.
The takeawayGoogle Launches Visual Guide To Search Elements
Google’s new guide to search features visualizes and defines the various elements on a search results page.
When you need help with SEO, it can be challenging to get the right answer if your question doesn’t contain the correct terminology.
For example, ask: “How do I customize the image that appears in search snippets?”
That question could refer to three different things: a text result image, an image thumbnail, or a favicon.
The person asking the question may not find the help they want when using such vague terms.
Google’s new guide makes it easy to identify the exact search element you need help with, so you can get more relevant answers.
Let’s take a look at what’s in the guide.
Anatomy Of A Google SERPGoogle’s new Visual Elements Gallery highlights the most common features in a search results page.
A Google SERP is broken down into the following main parts:
Attribution: Includes identifiers such as the name of the site, the URL, and the favicon.
Text results: Commonly referred to as the “10 blue links.”
Rich results: These are text results with additional lines of information, such as review stars and recipe steps.
Video & image results: Photos and videos pulled from webpages indexed in search results.
Exploration features: Commonly referred to as “People Also Ask.”
In Google’s guide, each of the above elements has its own illustration showing how it might look in search results.
Additionally, the guide depicts the different features included within each of the main search elements.
The illustration below shows the exact search features Google is referring to whenever it uses the word “attribution“:
Google’s Visual Elements Gallery provides information about 22 search features in total and may include more in the future.
In a blog post, Google says it can easily add more elements to the guide and may do so when other search features become popular:
“Our new setup makes it easier for us to add new visual elements to the gallery without too much effort on our part; that is in fact our plan: as a visual element becomes popular on search result pages, we may add it to the gallery. However, we aim only to add those elements that hold some significance for site owners and SEOs.”
Source: Google
Featured Image: Screenshot from chúng tôi appearance/visual-elements-gallery, December 2023.
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