Trending February 2024 # 6 Powerful Psychology Hacks To Increase Youtube Engagement # Suggested March 2024 # Top 3 Popular

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1. Authoritative Opinion in The Video

How to use authoritative opinion:

Write the names and titles and academic degrees of all team members represented.

Support any claims with facts, statistics, or sources.

Answer questions from the audience about your product or service.

You can use scientific terms and explain why your product is truly

2. The Psychology of Color

This is how colors affect our psychology or influence our perception of a product or brand.

Red – anger, urgency, passion, energy, romance

Purple – intellectual, regal, luxurious

Yellow – joy, happiness, peace

Blue – trustworthy, accessible, calming

Green – fresh, environment, money, beginning

White – purity, emptiness, cleanliness, simplicity, innocence

Color can play an important role in conveying information, creating a certain mood, and influencing the decisions that people make. 80% of consumers believe that color increases brand awareness.

How to Use The Psychology of Color:

Think about background colors when you make thumbnails for videos.

3. Fear of Missing Out on Important Things

FOMO (fear of missing out) is an extremely powerful marketing technique. It looks something like this:

Select the source of the fear

Post the “everyone does it” message

State the reasons why

Create urgency and provide access

4. Social proof

Social proof is not a new concept; marketers have been using it for years. You just show people that their friends like your product. Or that thousands of people have left positive reviews or made a purchase.

How to Use Social Proof: 5. Persuasive Content

Social media content should be compelling and represent your brand.

How to Create Persuasive Content:

Include a call to action (CTA), if relevant. This can be a link or information about where to get the product.

You need to stand out from the competition and the best way to do this is to constantly reflect your brand personality.

Speak directly to your audience, using “you,” and “we” to create a connection.

6. Be Everywhere

How to Convey The Frequency of Illusion:

Partner with local companies or influential bloggers to expand your reach.

Consistent branding on all your social media will create the illusion of frequency. It will make your brand appear larger and more established.

Social media psychology is a constant presence among big brands. These techniques will work in any business, even if it is not that big. Using these techniques, you can confidently develop your social media communities.

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Psychotherapy And Integral Yoga Psychology

Psychotherapy and Integral Yoga Psychology are two approaches to understanding and addressing mental health and emotional well-being. While they have some similarities, they also have important differences.

What is Psychotherapy?

Psychotherapy is a general term for various therapeutic approaches to treat mental health disorders and emotional difficulties. Psychotherapy aims to help individuals understand and cope with their feelings, thoughts, and behaviors. It often involves talking with a trained therapist about one’s experiences and feelings to gain insight and develop new coping strategies.

What is Integral Yoga?

Integral Yoga Psychology is a spiritual approach to understanding and addressing mental health and emotional well-being. It is rooted in the philosophical and spiritual teachings of Integral Yoga, which emphasizes the integration of the body, mind, and spirit. Integral Yoga Psychology views mental health disorders and emotional difficulties as imbalances between the body, mind, and spirit. Integral Yoga Psychology emphasizes the importance of self-awareness and self-acceptance in achieving mental health and emotional well-being. It encourages individuals to explore their inner selves and develop a deeper understanding of their true nature. The approach uses meditation, yoga, and self-reflection techniques to help individuals achieve inner peace and balance.

The Interwoven Nature of Integral Yoga and Psychotherapy

One of the main differences between psychotherapy and Integral Yoga Psychology is that psychotherapy primarily addresses specific mental health disorders and emotional difficulties. In contrast, Integral Yoga Psychology focuses on overall well-being and spiritual growth. Additionally, psychotherapy tends to focus more on addressing specific symptoms and behaviors. At the same time, Integral Yoga Psychology is more focused on understanding and addressing the underlying causes of mental health issues. Another important difference is that psychotherapy is generally considered a secular and scientific approach, while Integral Yoga Psychology is considered a spiritual and holistic approach.

Integral Yoga as a Healing Practice

Yoga is a form of exercise that originated in ancient India and has been practiced for thousands of years. It is a holistic practice that combines physical postures, breathing techniques, meditation, and self-reflection. In recent years, yoga has been recognized as a psychotherapy used to treat various mental health disorders and emotional difficulties. Research has shown that yoga can be an effective psychotherapy for several conditions, including anxiety, depression, post-traumatic stress disorder (PTSD), and stress-related disorders. Yoga is particularly effective in reducing symptoms of anxiety, depression, and PTSD by promoting feelings of calmness, relaxation, and well-being.

Yoga works as a form of psychotherapy by promoting changes in the body’s physiological systems, including the nervous, endocrine, and immune systems. Yoga’s physical postures, breathing techniques, and meditation practices have been found to decrease cortisol levels and increase serotonin levels, which can improve mood, reduce stress, and promote feelings of well-being. Yoga’s focus on self-awareness and self-acceptance can help individuals understand and cope with their feelings, thoughts, and behaviors. Yoga encourages individuals to explore their inner selves and develop a deeper understanding of their true nature, which can lead to greater self-awareness and self-acceptance.

Yoga is also beneficial as a form of psychotherapy because it can be adapted to suit the needs of different individuals. Yoga can be modified to suit the physical abilities of different individuals and can be used as a form of therapy for a wide range of mental health disorders and emotional difficulties.

Five Kosha of Intergral Yoga

An individual is viewed from an integrative perspective as an integration of intellect, body, and soul. This method is centered on the interdependence of various areas of a person’s life, in contrast to many western philosophies. The Taittiriya Upanishad, which holds that a person has five dimensions, or five Koshas, gives rise to the integrative view of a person.

Annamaya Kosha Practices

The Bhagavad Gita divides diet into Satvik, Rajsik, and Tamsik. A Satvik diet benefits people who practice yoga and maintain their mental health. Sathvik meals (BG 17.8), which Satvikas prefer, include juiciness, unctuousness, steadiness, and pleasantness to the heart. They improve quality of life, purity, strength, contentment, and joy. Green leafy vegetables, fruits, grains, pulses, milk, and other meals are examples of Satvik foods that feed the body and mind. The Sanskrit word for posture is asana, with 82 significant poses. No particular asana is, however, recommended for treating mental problems. Asana is the third of the eight limbs of Raja Yoga, according to Patanjali, who wrote the Yoga Sutra over two thousand years ago.

Pranamaya kosha Practices

Pranayama combines the Sanskrit words prana and Yama, which signify extending or acquiring mastery. Prana is the Sanskrit term for life force or vital energy (breath), and Pranayama is the practice of controlling prana. Pranayama modulates the intake and exhalation of breath while maintaining tension. When practicing pranayama, it is important to focus on the asana (posture), the length and frequency of the breath, and the breath itself. These are frequently carried out while seated, and they are frequently done alongside asanas.

Manomaya Kosha Practices

The first two limbs and last three limbs of Ashtanga yoga allow for operation at this level. Engaging in Dharana, dhyana, samadhi, Yama, and niyama practices. Yoga practices that control emotions through Bhakti yoga (prayer, chant, namavalis, stotras, etc.) are used to manage and take control over the fundamental source of mental agitations.

Vignanamaya Kosha Practices Anandamaya Kosha Practices

Utilizing karma through yoga, we can shift from an attitude of greed and intense attachment to worldly items and satisfaction to the understanding that happiness is a condition of being that each of us possesses in our causal existence. Karma Yoga is the yoga of action, yet it is an unusual activity.

Benefits of Integrating Yoga Practice into Psychotherapy

An individual’s awareness of one’s thoughts, feelings, experiences, and body increases as a result.

fostering a sense of interdependence and relatedness with oneself, other people, the environment, and the cosmos.

Fostering and enhancing constructive attitudes and conduct.

Reducing tension and stress.

Increasing self-acceptance, which fosters stronger connections with both oneself and other people.

Conclusion

Psychotherapy and Integral Yoga Psychology are two different approaches to understanding and addressing mental health and emotional well-being. Psychotherapy is a general term for various therapeutic approaches to treat mental health disorders and emotional difficulties. Integral Yoga Psychology is a spiritual approach that emphasizes the integration of the body, mind, spirit, self-awareness, and self-acceptance. While they share some similarities, they also have important differences in their focus, techniques, and beliefs.

How To Build Trust And Boost Employee Engagement

Effective Ways of Building Trust and Improve Engagement

The current

Communicate Initiatively

Employees want to know the motive behind the engagement activities. Sometimes even if one thinks the individual has communicated enough, the person probably hasn’t. They should understand what, when, why, and how. Effective communication, from creating the engagement design to making it happen, reduces confusion, and helps them see its benefits. In return, it boosts engagement by creating a sense of confidence and camaraderie throughout the organisation.  

Put Everyone in the Right Position

It’s required to ensure one gets the right people on the bus and give them the right roles. That means all talent acquisition and retention methods must be aligned with meeting the organisation’s goals. Apart from considering technical skills, consider behavioural and soft skills as well when considering a candidate for a position. One must hire people with qualities the individual can build on, such as integrity, enthusiasm, a willingness to learn, a sense of humour, and a sincere interest in the business. Technical business can always be taught but changing one’s approach is more challenging.  

Provide Proper Training

Every leader should know that she will build a culture of trust and accountability and even enhance engagement by setting the team up for success. This indicates providing suitable training and development for the employees while removing hurdles. The leader can further a team’s engagement and trust levels by recognising each individual’s strengths and weaknesses and offering them training tailored to improve the strong points and tackle the weaker ones. It will show that the leader is thinking about employees on an individual basis, not just as part of the machine.  

Provide a Candid Timeline

Employees deserve to know what’s next to their engagement at the workplace. The leader should ensure providing them a timeline of the possible results to make this easier. While

Show Generosity without Commercial Goals

Employees want to be considered beyond commercial purposes. They should take an interest in their employees’ well-being and make efforts to improve their personal lives. If the leader looks at them for just business motives, it will be tough to keep them engaged in the long run. It is necessary to build trust by gradually being kind and accommodating and proving that monetary goals don’t just drive the leader.

The current business environment and the world are generally moving more rapidly than ever before. Worldwide organisations and companies are confronted with more change than most of them can manage. They are determined to grow fast with fewer resources. Managers are obliged to learn to excel by acting appropriately within their teams and simultaneously confronting organizational goals. Most leaders know that the employees are a company’s most important asset. That is accurate when the majority of the workforce is entirely working against the organisation. Today more than ever, companies count on the energy, commitment, and engagement of their employees to survive and flourish in the 21st century. Trust is difficult to be achieved, and it must be continuously re-earned by the employer. Employee engagement is not an exact science. The entire concept has been created on HR experience, positive psychology, and business models. These engage a company ‘s talent towards a productive culture of success. Here are ways how employers can build trust and improve engagement:Employees want to know the motive behind the engagement activities. Sometimes even if one thinks the individual has communicated enough, the person probably hasn’t. They should understand what, when, why, and how. Effective communication, from creating the engagement design to making it happen, reduces confusion, and helps them see its benefits. In return, it boosts engagement by creating a sense of confidence and camaraderie throughout the organisation.It’s required to ensure one gets the right people on the bus and give them the right roles. That means all talent acquisition and retention methods must be aligned with meeting the organisation’s goals. Apart from considering technical skills, consider behavioural and soft skills as well when considering a candidate for a position. One must hire people with qualities the individual can build on, such as integrity, enthusiasm, a willingness to learn, a sense of humour, and a sincere interest in the business. Technical business can always be taught but changing one’s approach is more challenging.Every leader should know that she will build a culture of trust and accountability and even enhance engagement by setting the team up for success. This indicates providing suitable training and development for the employees while removing hurdles. The leader can further a team’s engagement and trust levels by recognising each individual’s strengths and weaknesses and offering them training tailored to improve the strong points and tackle the weaker ones. It will show that the leader is thinking about employees on an individual basis, not just as part of the machine.Employees deserve to know what’s next to their engagement at the workplace. The leader should ensure providing them a timeline of the possible results to make this easier. While the leader expects employees to be open, the engagement activities should invest in employee growth and development. It could include providing the necessary tools and training or workshops to develop skills or even offering incentives. In short, if a leader offers them opportunities to grow and support them actively, it will increase their trust in the leader. But, if the leader isn’t timely in communicating what is earned, the faith that s/he has been working to build can be destroyed.Employees want to be considered beyond commercial purposes. They should take an interest in their employees’ well-being and make efforts to improve their personal lives. If the leader looks at them for just business motives, it will be tough to keep them engaged in the long run. It is necessary to build trust by gradually being kind and accommodating and proving that monetary goals don’t just drive the leader. The ways for building trust while boosting engagement aren’t complicated, but they must be prioritized. What works for an organisation might not work for others. Therefore, employers need to try and adopt methods that suit their business

How To Create More Powerful Android Notifications

Direct Reply Notifications

Android 7.0 introduces ‘direct reply,’ a new notification interaction that’s perfect for messaging apps  – or any applications that have some kind of messaging functionality.

Direct reply allows the user to reply directly from a notification’s UI – they don’t even have to navigate away from whatever they’re currently doing! The user just has to tap the notification’s action button and then they can type their response into the text input field that appears in the notification’s UI.

Direct reply notifications as they appear in the Android N Developer Preview.

To add direct reply functionality to a notification, you need to create a RemoteInput instance that’s capable of receiving input from the user and passing it to your app. You also need to create an identification key that you’ll use to retrieve the user’s input (in this example, I’m using key_quick_reply).

Code

RemoteInput remoteInput = new RemoteInput.Builder(KEY_QUICK_REPLY) .setLabel(replyLabel) .build();

Use the addRemoteInput method to attach your RemoteInput instance to the reply action:

Code

NotificationCompat.Action action = new NotificationCompat.Action.Builder(R.drawable.reply, replyLabel, pendingIntent) .addRemoteInput(remoteInput) .setAllowGeneratedReplies(true)

You can then build and issue the notification, as normal – just make sure you add the remote action to the notification builder, using AddAction.

To retrieve the user’s input, call the RemoteInput.getResultsFromIntent() method and use the identification key you created earlier:

Code

Bundle remoteInput = RemoteInput.getResultsFromIntent(intent); if (remoteInput != null) { return remoteInput.getCharSequence(KEY_QUICK_REPLY).toString(); }

After you’ve processed the user’s input, don’t forget to update your notification to let the user know that their response has been heard loud and clear – you don’t want to leave the user wondering whether your notification has even registered their input!

Bundled Notifications

Code

NotificationCompat.Builder notificationOne = new NotificationCompat.Builder(context) ... ... .setGroupSummary(true) .setGroup(GROUP_KEY_MESSAGES)

Then, whenever you create a notification that belongs to this group, you can assign it the same ID, for example:

Code

NotificationCompat.Builder notificationTwo = new NotificationCompat.Builder(context) .setContentTitle("New SMS from " + sender1) .setContentText(subject1) .setSmallIcon(R.drawable.new_message) .setGroup(GROUP_KEY_MESSAGES) .build(); Custom View Notifications

Code

Notification.Builder builder= new Notification.Builder(getApplicationContext()); .setSmallIcon(R.drawable.notification_icon);

Create an instance of the Remoteviews class and pass it your application’s package name, plus the name of your layout resource file:

Code

RemoteViews remoteViews = new RemoteViews(context.getPackageName(), R.layout.custom_notification);

Set whatever data and resources you want to use in your custom notification:

Code

remoteViews.setImageViewResource(R.id.image_icon, iconResource); remoteViews.setTextViewText(R.id.text_title, title);

Use the setContent() method to attach all the views from your notification’s layout file:

Code

builder.setContent(remoteViews);

Finally, build and issue your notification:

Code

Notification notification = builder.build(); NotificationManager notificationManager = (NotificationManager) getSystemService(NOTIFICATION_SERVICE); notificationManager.notify(NOTIFICATION_ID , notification); Expanded Notifications Big text style

This template displays additional text when the notification is expanded. This is handy if you’re creating text-heavy notifications, or notifications where the text is the main focus, for example you may want to use this template when you’re notifying the user about incoming SMS, instant messages or emails.

To create a big text style notification, use the following:

Code

Notification bigTextStyleNotification = new NotificationCompat.Builder(this) .setContentTitle(getString(R.string.notification)) .setStyle(new NotificationCompat.BigTextStyle() .bigText("This text replaces the notification’s default text")) ... ... ... .build(); Big picture style

This template includes a large image area, which is ideal when images are the main focus of your notification. For example, if you’re developing a chat app then users may appreciate a clear profile picture of the person who’s messaging them.

To create an expandable notification that uses the big picture style, add the following to your project:

Code

Notification bigPictureStyleNotification = new NotificationCompat.Builder(this) .setStyle(new Notification.BigPictureStyle() .bigPicture(aBigImage)) ... ... .build(); Inbox style

This style allows you to generate notifications that contain a preview of up to 5 strings, where each string appears on a new line:

Code

Notification inboxStyleNotification = new NotificationCompat.Builder(this) .setContentTitle("You’ve received some new messages") .setContentText(subject) ... ... .addLine("First Message") .addLine("Second Message") .addLine("Third Message") .setSummaryText("+2 more")) .build(); Wrap-up

17 Instagram Growth Hacks To Get More Followers Fast

It can be challenging to get the attention you want for your business on a platform as popular as Instagram. With over 500 million daily active users, there’s a lot of competition. To be successful, you must figure out what type of content works best for your business and best resonates with your audience.

But, you need to build – and grow – that audience so you have people to engage with your content in the first place!

That’s where Instagram growth hacks come in. In this post, we’ll discuss:

Why it’s important to grow your Instagram following.

What to do before you try to grow your Instagram.

Instagram growth hacks to organically grow your Instagram.

Why You Should Grow Your Business’s Instagram Following

Instagram’s popularity is hard to exaggerate. By the end of 2023, it was the sixth most popular social media platform by the total number of active users. It is currently the second most accessed network behind Facebook, holding users’ attention for an average of 53 minutes per day.

Image Source

And while Instagram’s user base skews young, more and more adults are joining the site.

Because of its popularity, Instagram holds tremendous potential for marketing your business. At least 25 million businesses already have profiles on Instagram, and many of these businesses plan to increase their spending on the site. A recent Hootsuite study showed that of those businesses that plan to increase their spending on social media marketing in 2023, 60% plan to spend more on Instagram specifically.

Wait! Don’t have an account yet? Here’s how to create a new Instagram account.

What Is Instagram Growth Hacking?

Growth hacking is about gaining a large number of followers as fast as you can. It usually involves experimenting with multiple techniques to find content with viral appeal. It’s a great technique for companies that want to increase brand recognition quickly.

However, some experts warn that Instagram growth hacks can fail if they’re not targeted, planned, and executed well. Finding a balance between rapid growth that rapidly disappears and quick, steady growth often comes down to planning before you start growth hacking.

What to Do Before Growth Hacking on Instagram

Here are three things to keep in mind before you try to get more Instagram followers.

Check that You Have a Business Profile

The first step to growing your Instagram is to have the right kind of Instagram account. Only business or creator profiles have access to Instagram’s analytics data. If your business has been working with a personal account, you can easily switch to an Instagram business account by going into your account settings.

Set Goals for Instagram

Before you implement growth hacks for Instagram, make sure you understand what your business wants from the platform. That way, you can implement strategies that will help you meet marketing goals that matter.

For example, if your goal is to raise brand awareness, then you want to ensure you are targeting people who fit the market for your product but are unlikely to have heard of you. This might mean targeting people in a new geographic region or age group. On the other hand, you will need a different strategy if your goal is to drive your existing audience further down the sales funnel.

A good way to make sure your Instagram marketing strategies make sense for your business is to set SMART goals. You can then tie these goals to specific metrics you want to track in Instagram Insights.

Related: See the top social media goals and how to measure them.

Know Your Audience

One of the best things about Instagram Insights is it tells you who your audience is, what kind of content they like, and when they are active on the app. Simply open the Insights tab and scroll down to “Your Audience.” Here, you can learn how many followers you have gained or lost, the top cities and countries where your content is popular, and the ages and genders of your followers.

Instagram only stores this data for 30 days at a time. However, there are tools like Keyhole, Pixlee, or Iconosquare that will track and store this data for longer periods of time. You can also use UTM tagging to track your Instagram activity in Google Analytics. That way, your Instagram traffic can be viewed for much longer if necessary.

Related: Understand your audience better by examining these target market examples.

Tips for Successful Instagram Growth Hacking

Here are some tips to keep in mind when implementing Instagram growth hacks.

Stay on Brand

You can’t do everything and do it all well. Rather than copying the latest fad, choose marketing approaches that fit your brand. Audiences respond best to marketing that feels authentic. This is especially true on a platform like Instagram if you’re looking to get more followers.

This doesn’t mean that you can’t experiment while using Instagram growth hacks to grow your following. That’s part of the point! However, make sure you try new things in a way that reflects your company’s core values.

Sell Your Brand, Not Your Product

Each Instagram growth hack you try should illustrate the lifestyle your brand offers. When every post reinforces that lifestyle, your brand becomes cohesive, clear, and memorable for audiences.

Use Instagram Analytics

Just like Twitter and Facebook, Instagram tracks how users interact with your content. This includes accounts reached, content interactions, total followers (and unfollowers), audience demographics, and more.

This data is a powerhouse of information that tells you how to deliver the right content to the right people at the right time. If you blindly throw out content, you’re going to put in a lot of effort for little payoff. Instead, use Instagram Analytics to share content strategically and you’ll see better, faster results.

Post at the Right Time

Sharing the world’s most incredible post does no good if no one sees it. Use your Instagram Insights to schedule your posts for the best time. “The best time” doesn’t just mean sharing a post when most of your followers are active. Be sure to share content when the right audience for that content is active.

Image Source

For example, say your content is already popular with a younger audience that is active around 9 p.m., but you are trying to break in with a slightly older audience as well. If you design content for that older audience and share it at 9 p.m., you might be sharing too early or too late for this new audience to see it. Instead, use your Insights to find when the older audience is active to ensure they see these new posts that are just for them.

Simple & Fast Instagram Growth Hacks

Some Instagram growth hacks definitely take more preparation, while others can be implemented immediately. A good growth hacking strategy should include a mix of prepared content and some super-fast, low-investment hacks.

Here are a few ways to get more Instagram followers that take little or no preparation:

Follow Your Followers

Use Relevant Hashtags

While hashtags are not important on all social media sites, they are an essential part of Instagram. It’s important not to overdo hashtags, which can make a post seem spammy. But it’s equally important to have enough hashtags so that your post lands in front of the right audience.

Many experts suggest that Twitter posts with two hashtags perform best, while posts with three to four hashtags perform best on Facebook. However, research from QuickSprout shows that Instagram posts perform best with 11 hashtags.

In addition to including the right number of hashtags, researching your hashtags can make a big difference in how well a post performs. Even subtle differences like a singular versus a plural form of a word can be the difference between thousands of followers seeing your post. You can use your favorite keyword research tool, use a specialized tool like Hashtagify, or even just search Instagram itself to see how words perform and what content comes up for them.

(PS: We have 335+ hashtag ideas for you.)

Find Popular Industry Hashtags

Popular industry hashtags can be a great way to find users who are already interested in your industry. Simply search for hashtags in your industry and find some of the most popular tags that are relevant to your business.

Similarly, you can engage with popular accounts that are also following these hashtags. The goal here is to find people who have already expressed an interest in what you offer and to steer them more directly into your funnel.

Tag Other Users

Instagram allows you to tag up to 20 other users in a post. This can be a valuable tool for moving content in front of new eyes. Simply tag users or accounts that are likely to share your post and tap into those users’ base of followers. Just make sure the post you tag someone in is relevant to them, their brand, or something you have in common so they have an investment in the post as well.

When someone shares your post, take a look at which of their followers are engaging with the shared post. This can be a great place to find users to follow who will follow you back.

Mix Up Your Posting Strategy

Traffic used to be the name of the game with social media platforms. But more and more, these channels are rewarding actual social media engagement over passive views. For that reason, aim for making interactive content that gets people to take action. Not only will social media sites reward you, but users are more likely to remember and enjoy your content.

Here are some examples of content that will engage your users in fun ways:

Share Instagram Stories or Reels

According to Instagram, over 500 million accounts use Instagram Stories daily. Because Stories get a lot of engagement, they’re a great investment of time. Instagram Reels can also help you increase engagement and get found by a new audience and are worth trying.

On platforms like YouTube, videos usually perform better if they’re highly polished. But Instagram Stories or Reels can be short with minimal editing. Even something as simple as a quick tour of a cool spot in the office or coworkers goofing off together can be a fun peek behind the scenes for your followers.

Conduct Polls

Followers enjoy voicing their opinions and appreciate feeling heard by the brands that matter to them. Completing these polls gives followers a sense of stakeholding in your brand. But Instagram polls also offer insights into your audience that you can use.

For example, imagine a local coffee shop announces they will be selling a new type of danish. Along with the announcement, they release a survey asking their followers to guess the new flavor. If lots of their followers vote for apple even though the new danish will be raspberry, this tells the coffee shop that apple might be a good flavor to add eventually.

Create a Branded Questionnaire Template

Another type of content that does well on Instagram is custom questionnaire templates. You can relate the questions to your brand lifestyle and use free tools like Canva to create something that is instantly recognizable for your brand.

Make sure to complete the template for yourself first and then share the empty template with your followers. If you work with influencers or other brands in your industry that are not direct competitors, you might encourage them to complete and share your template as well. This can be incredibly successful if you link the questionnaire to a catchy branded hashtag.

Challenge Your Followers

Issuing a fun challenge to your followers can encourage them to tap into their creativity. Something as simple as asking users to share their experiences or perspectives can make your brand feel more human. As an added bonus, if your challenge is related to your brand lifestyle, your followers’ responses might help you further clarify your brand identity.

For instance, a company that sells camping gear might ask, “What keeps you wild about the outdoors?” They might get different responses from users who love hiking than from users who prefer hunting but seeing those different responses can be beneficial in making their brand identity clearer.

Hack Your Way to More Followers with Influencer Marketing

Working with influencers can be a very effective Instagram growth hack and an easy way to get more followers. However, it’s important to understand the types of influencers you should and shouldn’t work with and how Instagram audiences view influences.

The culture of Instagram values authenticity. Influencers who become too popular often lose credibility and are seen as sell-outs. As a result, they lose followers and engagement with their brand drops. Many brands find more success working with micro-influencers or users with between 1,000 and 10,000 followers.

Micro-Influencers Have Specialized Audiences

Most micro-influencers post content that is focused on one or two very specific interests. Because their content is specialized, it appeals to a small but passionate fanbase. If a micro-influencer’s interests overlap with your product or service, it’s likely their fans’ interests will as well.

Micro-Influencers are Seen as More Authentic

When a micro-influencer partners with a company that fits with their interests, that partnership is seen as more authentic by their fans. Therefore, the micro-influencer’s endorsement comes across as a genuine recommendation rather than a self-serving sales pitch. In fact, according to a HubSpot study, 82% of surveyed consumers said they were more likely to buy something recommended by a micro-influencer.

Micro-Influencers are Less Expensive

Many big Instagram celebrities expect thousands of dollars to endorse a company or product. While their endorsement may help your brand, that’s not a guarantee, and it’s not a realistic option for small businesses. In contrast, many micro-influencers will partner with a brand in exchange for a few hundred dollars or simply for products.

Micro-Influencers have Better Engagement Rates

Multiple studies show that users experience less engagement with their followers once their account reaches around 1,000 followers. The engagement rate continues to drop off the more followers a user has.

If you partner with a micro-influencer, it’s more likely their followers will actually engage with posts where they promote your brand. On the other hand, while an Instagram celebrity may have millions of followers, it’s likely only a fraction of those followers will actually see the celebrity plug your post.

Get Started with Instagram Growth Hacking

As one of the most competitive social media platforms in 2023, Instagram can be an intimidating place. However, there are a number of effective Instagram growth hacks that can help your business get more followers and build a loyal community.

About the Author

Brittany Howard is a freelance writer interested in writing, marketing, and web design. You can find her on Twitter.

Guest Author

Our guest authors are industry experts, marketers, or business owners who cover a range of topics from sales, marketing, data, and entrepreneurship.

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Declutter Your Ecommerce Site To Boost Visitor Engagement And Conversion

Testing of over 900 Ecommerce sites shows how ‘cleaner’ designs can increase ecommerce sales

What can the fastest-growing eTailers teach us about visual design? Anyone involved in the design or marketing of ecommerce sites has had the discussion at some point: ‘is this design too busy? Too cluttered?’

As it turns out, it probably is. And you can probably make more money by cleaning it up – at least according to our latest research here at EyeQuant, a German neurotechnology company that specialises in quantitative user experience metrics.

A classic debate put to rest by data

To examine the role of visual clarity in user experience, the EyeQuant team took a sample of 960 ecommerce designs and showed them to 500 users in pairs, asking which design felt ‘cleaner’. After collecting responses from several hundred participants, the team ranked every design in the study and used this data to train an artificial intelligence that can assign a 0-100 ‘visual clarity’ score to any design with 95% accuracy compared to the real user ratings. A 0 score means that a design is ‘extremely cluttered’ (think Ling’s Cars) and a 100 is essentially a blank page.

Next, the team used this ‘visual clarity’ scoring method to analyze websites featured on a list of the fastest growing ecommerce sites in the United States (by revenue growth).

The analysis showed that there is a relationship between growth rates and clarity scores (correlation 0.27; p-value 0.06). Not only did the 50 fastest growing ecommerce sites prove to be significantly ‘cleaner’ in design than the rest of the internet (as measured by the Alexa 5000), but the best-of-the-best (top 10)  ecommerce sites noticeably outperformed the other high achievers.

This evidence suggests that clean design is winning in ecommerce, and while the fastest-growers know this, many companies are missing out.

Optimization goals

If cleaner designs lead to sales growth, then it makes sense to optimize. But what should your optimization goals be?

As with anything, you’ll find that improvements in visual clarity (and thus revenue) are subject to diminishing returns. At some point, your designs will be so clean that making it cleaner would mean removing content that’s really important to your users. In the EyeQuant study, this point seemed to be at a ‘clarity score’ around 90.

The most important thing is that the shopping experience on your site is better than realistic substitutes. If you sell fishing tackle online, the real ROI from clarity optimization is going to be in making your site cleaner than the other fishing tackle providers’ sites.

For that reason, it makes sense to perform an objective competitive analysis, either by mixing the ‘clarity’ question into your user tests, or using the aforementioned EyeQuant clarity analysis algorithm.

Making your design cleaner

Many marketers think of a ‘clean’ design as simply ‘not having unnecessary stuff on the page’. Research shows that the truth is slightly more complex.

Users treat images much more favourably. Even if they have lots of visual content, images tend to be processed in the brain as a single, coherent picture, so users consider them to look much cleaner.

Case study of buyblindsdirect.co.uk

Take for example this product page from a website selling blinds online – chúng tôi It’s extremely text heavy, and features only a relatively small image. The page feels a bit cluttered, as evidenced by it’s EyeQuant visual clarity score of 60.

Now look at this design from a competitor, chúng tôi which uses neatly organized bullet points instead of long-form sentences, and has a much larger image above-the-fold.

By doing this, they’ve managed to pitch the same product as our previous example, but with a much cleaner presentation (Clarity score: 73/100).

White Space and Page Length: one of the easiest ways to boost design clarity is to space it out more. Marketers often try to cram too much content into one screen view, particularly above the fold. Processing content in bite sizes is more pleasant for users, as long as they know where to look.

Case study of REI

Here’s an example of a product page from REI where users can buy a camping backpack, which scored a 58 according to the EyeQuant algorithm. The accompanying ‘clarity map’ shows which parts of the page are the most cluttered. You can see that 2 major areas that cause trouble are the product description and the offer to watch a video of the backpack being used.

Compare that with this MEC page selling a camping backpack:

The product description is still present on the page and easy to find, but nestled slightly below the fold. This page achieves a 75 – significantly higher than the REI page, yet it contains virtually the same content, just presented more effectively without cramming too much onto the screen at once.

Content Organization Cues: You might be surprised to hear that sometimes making a page cleaner looking means adding to the design, but it’s true if that content helps the user understand how the page is chúng tôi example, Epson recently redesigned some category pages to improve their clarity scores, and found that adding a button to a textual call-to-action actually increased the visual clarity of their design. Below you can see how a mockup on the left scored a 73, while adding the button – which makes it instantly more clear what the text is about – increased the score to a 75.

With these tips and a commitment to measuring the clarity of your designs, you can easily get a leg up on your competitors and improve sales. To try out the EyeQuant visual clarity algorithm for yourself, claim 2 free analysis credits on EyeQuant’s site.

Thanks to Kurtis Morrison for sharing his thoughts and opinions in this blog post. As Vice President of client services at EyeQuant, Kurtis Morrison is at the forefront of an exciting neuroscience startup whose technology is used by companies like Google, British Gas, and Epson to instantly measure and influence visual attention and perception of website designs. Prior to EyeQuant, Kurtis specialised in planning and marketing large-scale concert tours for classical musicians. He studied commerce at the University of Victoria and HHL Leipzig Graduate School of Management. You can connect with Kurtis on LinkedIn.

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