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2012 was an incredibly prolific year for Apple in terms of products and company-related changes including being the first year without Steve Jobs at the helm. In line with Apple’s big year, 2012 was also a significant year for 9to5Mac’s leadership in digging up information on Apple products. As we close this year and transition into 2013, we have compiled our most important and popular stories of 2012…


While 2011 was the year that everyone wanted and expected a redesigned iPhone, “iPhone 5,” 2012 was the year that Apple actually released the device. The iPhone 5, a major update over the preceding iPhone 4S, was long in development, and 9to5Mac was reporting news on the iPhone 5 since January of this year.

In January, we reported that Apple was already testing iPhone 5 prototypes for early production with its Asia-based manufacturing partners. At the time, we reported that Apple was expecting to launch the iPhone 5 sooner in the year than the iPhone 4S. The iPhone 4S launched in the fall of 2011, while, as we reported in January, the iPhone 5 launched in the summer (September). Our first report on the iPhone 5 also discussed, while refuted by some, that the iPhone 5 prototype units in testing featured longer bodies to house a taller, four-inch display.

A few months later, additional sources confirmed to us that the iPhone 5 would include a taller, four-inch display with a resolution of 1136 x 640. This was surprising, as many did not believe that Apple would change the iPhone screen resolution to a taller orientation. At the time, we had also heard from sources that Apple would alter many of its included iPhone applications, software elements, and home screen to make use of the taller screen. These same sources also reported that some of the iPhone 5 prototypes included NFC antennas, but Apple, as we know, scrapped the feature from the final version of the product.

Just a week later, iPhone parts sources sent us high-resolution photos of iPhone 5 parts that were additional confirmation of this taller display. These photos, the very first iPhone 5 pictures to hit the web, also revealed a, then-surprising, two-toned aluminum unibody design, a centered FaceTime camera on the front of the iPhone 5, the exact size of the smaller dock connector, and a redesigned speaker and microphone system.

Over the next few months, we received additional photos of iPhone 5 parts. For instance, from tipster Sonny Dickson, we recieved pictures of the iPhone 5’s battery that confirmed better battery life.

Other key features of the iPhone 5 included much faster WiFi connectivity, new internal chips, and more RAM, as we detailed in our original Hardware Details of the N41 iPhone article and our other reports.

For the third-generation iPad launch in March of this year, we pinpointed features like Voice Dictation and refuted rumors of a price hike for the Retina display. Additionally, our sources provided information regarding this new iPad’s U.S. and international launch dates. After the LTE third-generation iPad caused controversy in countries that did not support the iPad’s LTE bands, we first discovered that Apple had dropped “4G” from the cellular-connecting iPad’s marketing name.

Later in the year, against a tide of naysayers, we added to the chorus of rumors of a fourth-generation iPad launch in October. We confirmed that this new iPad would replace the third-generation iPad and retain its pricing. Ahead of Apple’s October 2012 event, we reported that Apple would debut, in total, 24 new iPad SKUs. While some decided to take the uninformed approach to say that Apple somehow debut 24 iPad mini models, we realistically knew that these 24 SKUs would be split between the aforementioned fourth-generation iPad and the iPad mini.

But perhaps the most important 2012 iPad launch as the iPad mini. In August, we broke the news that the iPad mini would introduce a new iPad design with smaller side bezels. This, as we said, allows the iPad mini to be holdable in one hand and  easily useable. We noted that the hardware would make the iPad mini look like a larger iPod touch as it indeed does.

Perhaps our most notable report regarding the iPad mini was our report that claimed the device would have a $329 starting price in the United States. This report was immediately met with much skepticism as many had reported and assumed Apple would battle Google and Amazon’s cheaper tablet price points. However, as we now know, our pricing matrix from reliable sources was accurate.

iPods, Apple TV:

With the rapid growth of the iPhone and iPad, Apple’s newest post-PC devices, many had predicted the further demise of Apple’s original post-pc product, the iPod. Additionally, many were expecting a stronger move by Apple into the living room with some sort of revolutionary new television-connected product. Instead, 2012 saw one of the most aggressive iPod line upgrades in Apple’s history and only a minor update to Apple’s living room strategy.

At its September music event, Apple debuted redesigned versions of the iPod touch and iPod nano. Additionally, the company announced an updated iPod shuffle line with colors to match the new iPod nano colors. With the iPhone 5 seen as a major upcoming announcement, many were in disbelief when we reported that Apple’s iPhone 5 would share the event stage with a string of new iPods.

A few days after that initial report, our sources provided more specific information about the new iPods. Our sources pinpointed a new iPod nano that would drop the  8GB configuration in favor of only offering the higher-end 16GB option. These sources also pointed to the availability of multiple new colors.

Additionally, our sources pinpointed the launch of tweaked iPod shuffles to match the new iPod nano colors. Most important for the iPod line, the new iPod touch gained a new design with several new features.

Our sources pinpointed the launch of the new iPod touch including its (surprising) line of several different color options. Our sources also first reported that Apple would retain the fourth-generation iPod touches and sell the new fifth-generation models at the two higher price points in 32GB and 64GB capacities.

Alongside the third-generation iPad, Apple announced a version of the Apple TV that included support for 1080P video playback with a new A5 processor. We reported early in the year that the second-generation Apple TV (the then-current model) was seeing shortages at many retailers across the globe. A couple of weeks later, we were able to confirm with our sources that Apple would deliver a 1080P-playback-supporting version of the Apple TV alongside a new iPad. We later said that Apple would retain the $99 price point.

While Apple is done updating the Apple TV for 2012, Apple plans to release an important new feature for the device in early 2013. According to developers testing the beta version of the upcoming Apple TV OS update, the Apple TV (both the 2nd and 3rd generation models) will see their Bluetooth chips unlocked for full bluetooth keyboard control abilities.


With Apple moving forward into the “Post-PC” world that it created with the iPod, iPhone, and iPad, many were surprised that 2012 turned out to be one of the most important years in the history of the Mac. While the first half of the year started out slow for Mac hardware (the OS X Mountain Lion software was introduced in February of this year), the second half of 2012 was very Mac-hardware-oriented for Apple product launches.

We kicked things off, first reporting in May that Apple would surprise at its WWDC 2012 conference with a completely redesigned MacBook Pro with Retina display. We first reported that this brand new line of Mac computers would be higher priced than its non-Retina display counterparts. Our initial report on the new 15-inch MacBook Pro also broke the news that these new MacBook Pros would retain the 2008, non-tapered, design, but would be thinner. This report also first pinpointed Apple’s plan to release Macs with the USB 3.0 technology in addition to Thunderbolt.

After reporting on this new MacBook Pro, we reported that Apple’s Worldwide Developers Conference would be the home to the debut of up to four new Mac lines. These four new lines turned out to be, as we suggested, the 15-inch Retina MacBook Pros, refreshed current-generation MacBook Pros, an updated Mac Pro, and new MacBook Airs. Earlier this year, we reported that Apple and Samsung were teaming up on new, even faster SSD drives for the aforementioned new MacBook lines. At WWDC, Apple also announced that the previously announced OS X Mountain Lion would ship in July, and we were soon able to report that July 24th Mac App Store launch date based on information from retail and AppleCare sources.

Later in the year, Apple coupled its October iPad announcements with even more news for the Mac. At the iPad mini and fourth-generation iPad event, Apple announced a new iMac, Mac mini, and 13-inch MacBook Pro with Retina display. Prior to this event, we were able to confirm with our sources that a thinner, Retina display model of the 13-inch MacBook Pro would be added to the 13-inch MacBook Pro family. These sources confirmed that there would be two standard models in addition to a third BTO-configuration. These sources added that these machines would see high premiums over their non-Retina counterparts. Our sources were able to pinpoint the Retina 13-inch MacBook Pro’s specs, $1699 starting price, and availability soon after the announcement.

As also announced at the October Apple event, our sources also pinpointed that faster Mac minis would be announced. We also revealed the specs of the new machines.

Arguably, the most interesting and surprising new Mac launch at the October event was the redesigned iMac. This new iMac comes in both 21.5-inch and 27-inch configurations. Upgrades over the previous iMac generation include a much thinner and lighter casing, faster processors, and new display technology that includes an optically laminated screen for improved glare-protection. Even though these new iMacs were announced in October, they would not ship until November and December (21.5-inch and 27-inch models, respectively). We were the first to report that Apple’s new iMac lines would see extreme shortages into next year, even though they would be announced at the October Apple event. These shortages are even something that Tim Cook noted in Apple’s most recent earnings call. Additionally, even though some had claimed that Apple would completely delay the new iMac launches until next year, our sources were quick to note that the machines would still meet November and December launch expectations for initial orders. 

iOS, OS X, iCloud:

First introduced in February of this year, then re-previewed in June at WWDC, OS X Mountain Lion includes several new features like Notification Center, Game Center, AirPlay Mirroring, iCloud support, Notes and Reminders apps, a new Messages app, and more. Another important new feature is Dictation, something that we first reported would be included in Mountain Lion. Building off Dictation, we recently reported that Apple’s upcoming, unannounced OS X 10.9 will include full Siri support. We also reported that 10.9 would include Maps integration. 

In addition to announcing and releasing a new major release of OS X, Apple pushed out iOS 6, an extensive operating system update for the iPhone, iPad, and iPod touch. Prior to the WWDC announcement of iOS 6, our sources shared information about several of the OS’s headlining enhancements.

We first reported that iOS 6 would include a completely new Maps application. Our sources said that the redesigned, faster app would include an Apple Maps database, rather than a Google one. Our sources also said that the new application would include an incredible 3D Flyover mode. As seen to the right, sources were also able to provide a photo of an early version of the new Apple Maps app running on an iPhone.

We also learned that iOS 6 would include features from Mountain Lion. These new features are iCloud Mail VIPs, a handy Do-Not-Disturb toggle, and Safari iCloud Tabs support.

Additionally, we learned that Facebook would be integrated deep into iOS 6, prominently in the photos application. Sources inside Facebook also said that Apple and Facebook were partnering up to integrate Facebook into the App Store. According to people familiar with discussions between the companies, Apple felt that Facebook integration would improve App Store application discoverability via Liking and shares to Facebook’s network of users.

Lastly, we reported, in our roundup ahead of WWDC, that Apple was working on an application (which turned out to be Passbook) to store coupons, store cards, travel tickets, and more. Our sources called this application a virtual pocket — something that Apple appears to be positioning Passbook as.

iOS 6 also includes support for FaceTime video calling over LTE networks. We first reported that AT&T appeared set to control and charge for the feature –something the carrier ended up doing. AT&T ultimately mostly reversed course on this decision.

In other iOS news, in February of this year, we had reported that Apple’s iOS 5 had a major security flaw that allowed high levels of App Store app access to user data. This security flaw was since fixed in respective updates. iOS 6 includes a new, very granular privacy menu.

Even though Apple, this year, made moves to reduce its reliance on Google services in iOS, Google pushed hard as ever to put its services on iOS via the iTunes App Store. One of our most popular articles this year was our profile of how Google is trying to own the iPhone user-experience via its services.

Adding additional confirmation to our original taller iPhone 5 screen information from earlier in the year, we had discovered that iOS 6, the iPhone 5 launch OS, was built specifically to support an 1136 x 640 iPhone display. We discovered that the beta OS supported a taller home screen and stretched applications.

Late this year, we heard from developers testing Apple’s upcoming release of iOS 6.1 for iPhone that Apple would enable Fandango-based movie ticket purchasing via Siri in the United States. Based on feedback from readers, many seem to be excited about the prospects for this enhancement.

Last year, Apple launched its iCloud suite of cloud software and services. This year, Apple made iCloud’s website work even more closely with iOS and OS X applications, adding iCloud Mail features from iOS 6 and Mountain Lion to its website. Additionally, the updated chúng tôi added new Notes and Reminders applications. We broke the news on this new chúng tôi website by discovering an unhidden chúng tôi beta website. 

Apple Retail:

Soon after the perks and work of Apple’s retail employees came into question earlier this year, we published lengthy, un-edited interviews with several current and former Apple retail employees. This was a very important article that many readers shared their appreciation for.

Some of these controversies includes former Apple SVP of Retail John Browett and his hour-cutting scheme. Soon after Browett’s ability to run Apple’s retail army came into question, the former Apple executive took to a video for his retail employees to rally up support ahead of a new-product-filled fall.

Apple also introduced new perks for its retail employees this year, including popular paid apps for free, and started new programs such as Pathways for employees and improved One-to-One.

Campus 2, Employees, More: 

Later this year, we reported on several, high-resolution, highly-detailed images of new blueprints for the campus that we received (a couple of the images shown above).

With Apple’s expansion of its cloud services portfolio, Apple is planning to open up a massive data center in Hong Kong China, we reported earlier this year. Our sources say that the new data center’s construction will begin in early 2013.

Besides products, Apple’s 2012 was notable in terms of executive changes. Earlier this year, we reported that Apple had poached a Sony Ericsson President to run America’s Latin America division. We also reported that Apple’s Vice President of iPhone and iPod engineering had left the company in late 2011. David Tupman’s departure was naturally notable for his instrumental role in creating two of Apple’s most successful product lines.

Additionally, we learned this year that Apple is beefing up its Israel presence with a team led by Apple’s Vice President of chip engineering.

Most significantly, Apple’s Senior VPs of iOS and Retail, Scott Forstall and John Browett (respectively), both departed Apple this year in a change to increase collaboration between Apple’s software, hardware, and services teams. Soon after Apple announced these changes, we obtained Apple CEO’s internal memo on the matter. This memo revealed that Bob Mansfield, the un-retired Senior Vice President of Apple’s new Technologies group, would remain with Apple for an additional two years.

2012 was also a massive year for Apple, and the entire technology industry, in terms of patents. Perhaps most notable was the Apple/Samsung trial. The two technology titans accused each other of infringing each others’ patents in smartphone and tablet computer designs. The most monumental ruling in the trial was for Apple in California. The California court granted Apple a $1 billion+ victory. Apple CEO Tim Cook later emailed Apple employees to note the importance of the day:

Today was an important day for Apple and for innovators everywhere. Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy. We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew. The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right. I am very proud of the work that each of you do. Today, values have won and I hope the whole world listens.

2012 was also an important year for Apple in terms of its supply chain work. Earlier this year, controversies regarding Apple’s supply chain worker handling and practices came about. Apple CEO Tim Cook took the harsh claims to heart, quickly releasing a lengthy statement to Apple employees on the matter. “What we will not do — and never have done — is stand still or turn a blind eye to problems in our supply chain. On this you have my word,” Cook said in his internal memo.

In his first full year as CEO of Apple, Cook also promised and initiated new employee discount programs, thanked employees for a great year with extended Thanksgiving vacation, and initiated a donation of $2.5 million to the Red Cross Hurricane Sandy Relief fund.

Apple also extended its online retail presence, testing a new eBay store for its refurbished product lines.

Relating to Apple’s push of the iPad into new places, we reported that AT&T stores would move exclusively to iPad-based point-of-sale systems within a couple of years.


We expect more of the same in 2013 as we are already tracking some pretty big developments including new product lines for Apple and upgrades to existing products that we expect to see in the coming months. We wish all of our readers the very best New Year!



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The Influence Of Social Media Stories On Digital Marketing

Media Stories is the most recent in a line that includes, to mention a few, Snapchat Stories, Instagram Stories, and fb stories that are newly launched. It allows us to construct a viewpoint and engage with friends, businesses, and acquaintances on a greater scale.

As a result, almost all online communities have developed unique methods of generating social media stories.

The far more essential thing is that all platforms have this capability, even though many often concentrate on platforms stealing the feature from one another.

Not so long back, everybody hailed Fb’s feed and Instagram posts as the new areas marketers should forge ahead and capture. Every day, every one of us consumes various types of material. Numerous individuals now consider stories to have become an essential component of their daily life.

Stories on social media outweigh posts

Memories of those occasions in life we’ve recorded and exchanged with our connections have consistently been at the center of social media.

Customized profiles help organize these to a certain extent, however, the social media feed is still where folks go to stay connected and updated with the latest happenings in other’s life.

Stories additionally build the approaches besides the posts, which most often create a storyline and form an equation. The story’s features may emerge out of sequence, which attracts a particular type of individual section or business.

There’s rarely a strong indication that everything will occur in sequence, if it happens at all, even if you’re allowed to anticipate that even if we responded to either thing with a positive user experience, we might have more to say about it. Whereas in posts, you cannot clearly state what the moment is all about until or unless the right caption is provided.

Such issues are resolved by stories by maintaining as well as weaving the storyline altogether.

How to use stories to boost your company’s visibility?

Sync up your posts and stories

Activate your @ (your personal website/domain)

Smooth development

Think of Stories as a gateway

Engage your Audience

Manage story Highlights

How do businesses use stories?

Stories are another strategy used by companies that are successful on social media to:

Inform clients about their names and offerings.

The simplest and finest method for remaining in contact with the people you serve throughout the day is through social media story marketing.

This is a fantastic method for exchanging information with your audience.

Additionally, because Stories are only available for 24 hours before disappearing, marketers are able to consistently produce fresh content without overwhelming their audience with a backlog of articles to read.

The popularity of this bite-sized material on social networking sites is on the rise as it helps people to outgrow their boredom and meanwhile, business catch their attention and share attractive offerings with them which may make them feel interested in them.

Convenience and usability are the keys

After it made its debut, Instagram Stories hindered the expansion of Snapchat’s audience, primarily due to the platform’s larger user community plus its simpler interface than Snapchat.

Instagram has an additional benefit in this area because Facebook is already home to a large user base. Every site has its specific user demographics and behaviors, which again will affect the kinds of tales that were already conveyed and the manner in which the tools function.

Like its competitor Facebook, Twitter has withdrawn the highly publicized Moments feature from the application’s main menu. this is a sign that they kept the tool out of people’s control for too long because by the time users could build their custom Moments, almost everyone had found some great methods of achieving it from somewhere else. Even so, it continues to be a valuable tool for separating relevant information from irrelevant noise.

Social media marketers really have to appreciate this component’s importance

How to engage customers through Stories?

Know your concentration span: People who use social media are changing how they prioritize spontaneity and accessibility while watching stories as a result of shorter attention spans. Considering the average person’s focus and concentration is only eight seconds, it’s critical to provide brief, captivating material with a terrific catch that grabs readers’ immediate interest. Take care to maintain the story’s wording brief and to stick the content’s major emphasis on just one concept.

Make your content exciting & original: You are reluctant to consistently offer identical material, as you risk losing your audience’s attention. Concentrate on developing original content concepts or inventive methods to present existing content. For instance, one might use Quiz formats, post backstage footage, run surveys, execute employee acquisition, and more when you’re utilizing Instagram Stories in order to assist your audience get to your organization more closely and provide a much more intimate, interactive experience.

Promote future initiatives: Offer your social media followers a sneak preview of future activities, initiatives, or product releases! In addition to creating curiosity about your business by keeping your audience “in the know,” you can also utilize constant updates and teasers to generate anticipation for the venture you will finally launch or reveal.

Use GIFs and virtual reality: GIFs and virtual reality experiments provide excellent social media story material! You may grab the interest of the audience in just a few milliseconds regardless of whether you employ AR camera features or add GIFs to your material. AR is an emerging storytelling tool that gives marketers lots of options to create stories truly distinctively, and businesses have experienced traction using it. GIFs can also be utilized to infuse content with extra flair.

Use GIFs and virtual reality: GIFs and virtual reality experiments provide excellent social media story material! You may grab the interest of the audience in just a few milliseconds regardless of whether you employ AR camera features or add GIFs to your material. AR is an emerging storytelling tool that gives marketers lots of options to create stories truly distinctively, and businesses have experienced traction using it. GIFs can also be utilized to infuse content with extra flair.

Make use of location filters: If you have a local business aiming to attract more local clients, including geographical controls to stories material can be a great way to increase brand recognition digitally. To just let your viewers know about your whereabouts, use location tags, filters, or stickers on social media sites like Instagram and Facebook. Such filters may additionally be employed to locate user-generated content that has your location tagged in it.

Including closed hashtags: Your stories must have closed captioning in order to make browsing more open and collaborative. Without any additional sound, such captions aid in understanding your audience. If someone is interested in viewing your narrative but is in a noise-sensitive environment, they might not be able to hear or comprehend what you’re trying to say. They can more readily ingest the content of your articles thanks to subtitles.


The three pillars of social media are interaction, familiarity, and narrative. It’s not surprising that Stories have become so popular.

Regardless of whether you run a small business, a start-up, or an established company, Stories are increasingly replacing other content delivery methods as the go-to method for connecting with your target audience.

After all, communicating your company’s narrative is at the heart of branding and marketing. An effective, approachable way to do this is through stories.

Ios Accessories At Ces 2012: Multi

There are tons of accessories on the show floor at CES 2012 this year, many of which were designed specifically for our iOS devices. Earlier we brought you some of the best audio devices and accessories announced at the show, and now we have compiled all the other interesting docks, cases, and peripherals being unveiled for iPhone, iPad, and iPod Touch.

Displayed below are a couple multi-docks that provide various methods of charging multiple iOS devices simultaneously, a new “wireless HDMI” solution for beaming content to the big screen, and a couple iPhone cases that do much more than simply protect your device.

Multi-docks: First up are a couple of multi-docks, including the InCharge lineup from XtremeMac (image above by way of MaxBorgesAgency). The company is launching three models from left to right: InCharge Duo Plus, InCharge X3, and InCharge X5. All docks are pretty much the same with 10 watts per dock, LED status indicator, rubber feet, and “case-friendly” charging cradles. However, the X5 holds up to five iOS devices, while the X3 holds any combination of three devices and the Duo holds just two. XtremeMac plans to launch the docks in 2012’s first quarter. iLounge said the X3 will be $100 and the X5 $150.

Another multi-dock charging solution is the Syndee from Kanex (pictured right). It is capable of charging up to four iOS devices at once through its built-in USB ports. According to the press release, it ships in black and white by the end of the first quarter. No word on pricing, but SlashGear said it is $150.

Atlona LinkCast Wireless HD Audio/Video System: Atlona is showing off a new product that it described as “wireless HDMI,” as you can see in the video from Geek Beat TV above. A peripheral plugs into your iOS device through the HDMI out, and another plugs into your HDMI input on a TV or projector. Then you can send content to the big screen wirelessly with support for 1080p uncompressed video (including 3D support) and Lossy audio formats with “a latency of less than one millisecond.” The Atlona LinkCast is coming in the first quarter for $300. The system can support up to five devices at once if you also buy Expander units for $120 each. Atlona has already won a CES Innovations Award for the LinkCast.

Celluon’s Prodigy case with infrared keyboard: Celluon released several different iterations of its infrared keyboards in the past, but this one builds it right into a battery pack-style iPhone case giving you a full-sized keyboard projected onto the nearest flat surface. Cult of Mac said it would land for $190 when it ships, unfortunately it does not look like the technology itself has improved much over previous designs.

Targus iNotebook: This product provides “accurate drawing and handwriting recognition,” allowing you to jot down something on the notepad and have it instantly transferred to your iPad. The iNotebook is still just a working prototype, but when it lands next year, it will look much nicer, according to Cnet who snapped the image above. It works with a free app that saves to iCloud and allows you to edit within the app using the pen’s integrated stylus. The iNotebook will launch in June for $150. Targus explained how it works:

The iNotebook includes a rechargeable, Bluetooth-enabled writing recognition receiver, which communicates with the enclosed pen allowing handwritten notes to transfer directly to the iPad. The pen includes an integrated stylus allowing the user to write directly on their iPad without smudging or scratching the screen. It uses a standard, user-replaceable 9 ½ x 7 ½ notepad. No special paper is needed. All of the iNotebook’s components are contained in a stylish, high quality leather portfolio case, which secures the iPad and allows it to be viewed in both landscape and portrait positions.

Griffin Kiosk for iPad: Obviously aimed at business customers, Kiosk for iPad from Griffin has an adjustable viewing angle, and supports both portrait and landscape mode. Griffin has a 50-inch floor mount option ($300), or a 12-inch table/surface mount ($199), and different faceplates to allow or restrict access to the home button and camera. For security, the dock connector is completely hidden and cables are run through the steel stand. It will also include hardware for mounting the base to a surface or floor when it ships in March.

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Youtube Stories To Be Discontinued

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages.

The feature, which allowed creators to post updates that would remain live for seven days, will officially be phased out on June 26, 2023.

The Rise and Fall of YouTube Stories

Launched in 2023, Stories were initially available to creators with over 10,000 subscribers.

The tool was designed for sharing behind-the-scenes updates, vlogs, sneak peeks at upcoming videos, and quick updates.

The decision to remove the feature comes after mixed reactions from users and creators, with some finding it “weird” and lacking certain key functionalities like swipe-up and video linking features.

Community Posts & YouTube Shorts: The New Frontier

As YouTube puts an end to Stories, the focus shifts toward community posts and YouTube Shorts.

YouTube recently expanded access to community posts to millions of creators and added popular aspects of Stories, such as editing tools and the ability for posts to expire after 24 hours.

On the other hand, YouTube Shorts has emerged as a strong contender to TikTok’s short-form video content.

Despite challenges, such as technical issues, and an initial lack of monetization, YouTube Shorts is now an established tool for driving engagement and gaining new subscribers.

Shorts Monetization & The Competitive Landscape

This revenue-sharing model replaces the YouTube Shorts Fund, and it’s seen as a potentially more sustainable and equitable way to compensate creators for their work.

Nevertheless, marketers are beginning to see the long-term return on investment potential in Instagram’s Reels and YouTube’s Shorts, creating a shifting landscape in the industry.

Looking Ahead

Following the discontinuation of Stories, YouTube reassures everyone it remains committed to investing in new and innovative tools to help creators grow.

With more features for Shorts and community posts on the way, YouTube’s vision for the future centers around the tools that show the most promise for user engagement.

Source: YouTube

Featured image generated by the author using Midjourney. 

Five Biggest Myths About Macbooks

A research conducted by “The University of Bursting MacBook Myths” recently concluded that 10/10 Apple users blindly believe that there is no other operating system as great as Macintosh.

Jokes apart, whether you’ve been using Mac for long or have just switched from Windows to macOS, there’s hardly any chance for you to not know at least one person in absolute awe of MacBooks. They think that Mac has the best features and premium setup like no other machines.

MacBook (don’t read graphic designers) users do a lot more than searching how to add fonts to word

Nevertheless, there are many myths about Mac that need to be burst before you decide to purchase one because it is, as described by Mac owners, “an investment of a lifetime.”

Myths only create a vague sense of judgment and before investing in a hefty priced machine such as a MacBook, you should definitely know all minute to massive details, starting from how to add fonts to word in MacBook and ending at how to reboot your Mac without force shutting it while getting accustomed with the biggest myths about Mac in between, five of which are listed below:

Five biggest myths about MacBooks

MacBooks never get affected by Viruses –

This is probably the biggest myth about MacBooks. However, Apple itself has accepted the fact that viruses and malware do affect Macs.

Also read: How to Start An E-commerce Business From Scratch in 2023

Only artists and illustrators use MacBooks –

This is probably one of the silliest myths about Mac. Sure, it is known to all as a ‘designer machine’ but that doesn’t mean only “designers” use Mac.

It depends on the graphic designer and editors as to what machine he/she wants to work on, there is no such pre-set rule. Illustrators often choose Mac over other PC because it has a large bank of illustrating and virtual painting apps available on their store. In the end, an informed artist should know how to use both systems.

MacBooks are the best for gamers –

Lies, lies and LIES! In fact, finding a proper game with strong graphic features and hundred per cent compatibility with Mac is almost next to impossible.

The Windows market has a huge role to play in the gaming and developing world. DirectX graphics by Microsoft is one of the best available in the market with superb content.

Only a fool compares that with OpenGL. PC offers tons of more games than MacBooks, whereas there are hardly a handful of games exclusively available for Mac.

Famous games like Dota 2, Crusader Kings 2, Rimworld, Total War series, etc. aren’t available for Mac, hence a proper gamer would always settle for PC over Mac.

MacBooks have the best battery life –

Another disastrous myth about MacBooks is that their batteries never run out. Unfortunately, that is completely false. In the end, it too is a battery just like any other and not some angelic crystal which gets recharged by the ocular powers of moon.

Your machine stands a chance to automatically turn off at any point especially if you have upgraded your MacBook version from Mavericks to EI Capitan.

A MackBook with Mavericks can run easily run for 8 to 9 hours whereas the same machine will run for 5 to 6 hours after updating it to EI Capitan. Further, MacBook Pro with the unibody range does not even allow users to replace the battery because it is fixed to the motherboard.

Also read: Best Online Courses to get highest paid in 2023

MacBooks never crash –

They really do. It’s just that, unlike “regular” OS, Mac calls it ‘Kernel Panic’ which essentially is equivalent to system crashing down. The MacOS automatically generates a KP upon detecting errors beyond repair.

It is the same as the blue screen which a windows machine shows when your system dies. Poor plug-in often causes a KP. If you’re lucky enough, your system will start working after a reboot.

It is easy to believe myths when it comes to Apple products, but knowing what is right and what information is incorrect majorly depends on the investor. If he is hell-bent on believing the first thing he heard without doing proper research, then the fault is clearly not Mac’s.

Top 10 Biggest Artificial Intelligence Funding In The First Half Of 2023

Artificial intelligence funding is highly necessary to accelerate the AI-based purposes efficiently

Artificial intelligence funding — the one that can transform an AI startup into a successful and leading AI company across the global tech market. AI investment from reputed and popular venture capitalists is highly essential for an AI startup to boost its productivity and expand its strategies and target locations efficiently and effectively. Thus, there are multiple AI funding rounds such as Series A, Series B, Series C, and many more to motivate and appreciate the aim and purposes of these upcoming AI companies to make the world a better place. Let’s look out for the topmost valuable artificial intelligence funding to inspire a current AI startup to look forward to venture capitalists for millions of dollars of AI investment.

Top ten biggest artificial intelligence funding in the first half of 2023 Inflection AI Hugging Face

Hugging Face is one of the leading operators of a top platform for hosting artificial intelligence models. It has bagged artificial intelligence funding worth US$100 million from venture capitalists such as Lux Capital, Sequoia Capital, and many more. The New York-based AI startup is known for operating a Hugging Face Hub to host more than 100,000 open-source artificial intelligence models to incorporate into software projects.


Owkin is known as a medical AI startup that has received artificial intelligence funding worth US$80 million. The main aim is to collaborate with Bistrol Myers Squibb on designing clinical trials with this AI investment from Series B1 equity investment. It leverages artificial intelligence and machine learning to discover as well as develop medical treatments.


Bud is a London-based FinTech AI startup that has secured US$80 million from Series B of artificial intelligence funding for the expansion of its open banking platform. The platform is focused on providing users access to data from a financial product efficiently and effectively. It helps global banks to reap the benefits of an open banking system to adopt digital transformation in recent times. 


MoEngage is known as one of the leading insights-led customer engagement platforms in the global tech market. It has nabbed AI investment of US$77 million in Series E led by multiple venture capitalists such as Goldman Sachs Asset Management, B Capital, and many more. the AI startup will use this AI funding to expand the target areas in the US, Asia, Middle-East, and many more with the exploration of strategic acquisitions.

Delphia is known as a machine learning and AI startup that has received US$30 million as AI funding from venture capitalists such as Fidelity Management and Research Company and many more. The main purpose of utilizing this AI investment is to boost the scaling of engineering as well as business teams at the international level. It helps to deliver a software-centric and purpose-built MLSoC platform to address any computer vision issue.


Castor, a French AI startup, has secured US$23.5 million in Series A AI funding from venture capitalists including Blossom Capital and many more. It helps to solve the issues that come up while becoming an AI-fuelled company by understanding data. It acts as a data catalogue with proper data discovery tools.


EnsoData has nabbed artificial intelligence funding worth US$20 million as a Madison-based healthcare AI startup. It helps to uncover disease while the patient is in deep sleep. The venture capitalists include Inspire Medical Systems, Zetta Venture Partners, and many more. It will use this AI investment to scale multinational expansion as well as commercial distribution partnerships.


Papercup is one of the top UK AI startups that received US$20 million from Series A AI funding. It aims at bringing human emotion to artificial intelligence dubbing services across the world. It will use the AI investment to create better global video content watchable in any language with the help of emotive and realistic synthetic voices as well as AI dubbing.

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