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As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.
From content topic ideation to production to campaign management, I work with clients to run their content marketing from start to finish. This includes SEO auditing and strategy, as well as reporting on the results of content campaigns.
Thinking of getting into content marketing?
Here’s a realistic day in the life of a content marketing manager.7:15 a.m.
My alarm goes off at 7:15 a.m. and again at 7:30 a.m.
I’m an early riser, but any attempt to oversleep is interrupted by my tiny dog, who insists I wake up no later than 7:45 a.m.
On a typical day, I check Slack to ensure there are no urgent problems and then peek at my Google Calendar to review my meetings for the day.
Typically, my first meeting is my team’s “AM Standup.” On other days, there might be an 8:00 a.m. meeting with our partners on the east coast.7:45 a.m.
Fortunately, today there are no early meetings or fire drills to address.
I leash my pup, Max, and take him out on his morning walk. I either whip up an iced coffee at home or trek to a local coffee shop for my typical order: a 12 oz iced mocha with whole milk.
I scroll through my Gmail to find upcoming tasks for the day, meeting requests, client questions, and finance forms to fill out.8:15 a.m.
Most of our agency’s employees work remotely, so I take my calls from home.
I’ve invested in a standing desk to avoid the dreaded “tech neck” and an ergonomic mat to relieve my feet throughout the day. Sometimes, I work on the couch with Max sitting beside me.
Our typical deliverables are SEO audits, SEO content briefs, landing page copy, blog copy, presentation decks, and technical recommendations (for developer teams via Jira).
I usually dedicate my mornings to checking on the status of upcoming projects and delegating deliverable updates to our operations manager.9:00 a.m.
I check Slack again and see an email from one of our strategists requesting that we establish a standardized “way of working” with one of our clients to streamline new content requests and avoid miscommunication.
We hop on a Google Meet call to chat through an email draft I’ve put together outlining our recommended process and outstanding questions we have for the client team.
I recommend that they send all new requests via email and provide an explanation of the request, the preferred deadline, and any related materials we might need to fulfill the request.
Much of what I do as a content marketing manager is trying to establish more streamlined processes.
This might include finding more efficient ways to process new requests, more cost-effective ways to produce quality content, or faster ways to create deliverables.
Our operations manager often works at my side to create standard operating procedures (SOPs) and templates, set up automation, and source talent.9:15 a.m.
This time kicks off our daily standup meeting with the other associate director, senior strategists, and operations manager. It is a quick “around the horn” session to talk about what we are working on and whether anyone needs immediate help.
My primary objective for this week is to focus on new business development.
That means responding to requests for proposals (RFPs) and pitching our services to new clients – which might involve answering a prospect’s questions via a Google Sheet, or scheduling, rehearsing, and presenting our capabilities presentation.9:30 a.m.
Asana is my go-to when it comes to project management.
Without it, I don’t know where I would be in terms of time management, deadlines, and processes. And with the help of our operations manager, we have finally established a process that works.
I check Asana to see if I have any tasks for the day.
I do. My tasks are as follows:
Create 4 SEO content briefs for a client.
Start keyword research on an app store optimization (ASO) project.
Finish a content strategy deck to present this week.
Asana allows me to create what we call a “project plan,” which determines the tasks to be done, who will do them, when they are due, and how many hours are allocated to each task.
Since we are required to log hours for billable purposes, Asana is an effective source of truth for hours assigned and hours worked.10:00 a.m.
Team-building is essential to creating a positive work environment.
That’s why I prioritize having weekly 1:1 meetings with my co-manager, senior strategists, and operations manager.
Today, I have a 1:1 with one of our newest contract hires, a senior strategist. She has been with our team for about three weeks and has been working on a large content optimization project.
The project has involved auditing the existing website’s content performance, determining the primary and secondary keywords for each web page, and making updates to the metadata and content of the pages that require improvements.
She relays that she has been getting along well, has been quite busy on the content optimization project, and would like to get involved in more presentation decks.
Our presentations typically present the findings from technical and/or content audits and our approach to a go-forward content strategy.
I take a mental note to have her shadow me on an upcoming content strategy project for a global ecommerce brand.10:30 a.m.
“Content strategy” can be quite broad.
It extends to many types of content, platforms, and applications. With that, part of my job is to learn more about content strategy trends and use cases – like ASO or what I call “social SEO.”
I’ve encouraged our agency to expand our ASO capabilities by taking a performance-based lens to “app SEO.” We’ve landed a “tier 1” client who needs ASO strategy and implementation for several apps.
This project involves app search behavior research, keyword research, conversion rate optimization (CRO), and analytics.
I meet with our operations manager to draft a notes document for our upcoming client kickoff call. I review the project plan (the phases and timeline of the project) and confirm milestones/dates.
I remind the account lead that we need to add the data lead to the call.
We draft a list of discovery questions to ask the client during the kickoff meeting:
What are your performance goals for the project?
Is there an existing keyword strategy in place?
Are there certain keywords you would like the app to rank for?
Can you please describe the purpose of the app in your own words?
What does “success” mean to you for this project?
What are your expectations for the project?
For content projects in which we have less control over management and implementation, we like to set clear expectations at the beginning.
We may develop the strategy, but we don’t own the optimization or measurement.11:30 a.m.
Following the internal sync is what we call “information gathering” time.
That means reviewing any of the client’s materials and organizing them in Google Drive and Asana. I also ask the operations manager to add the materials to the notes doc.
I then add and assign the following tasks in Asana:
Research ASO tools: Find App Store optimization keyword tools that have keywords, search volume, and competition score. Provide a list of options and costs for each.
Brainstorm seed keywords for each app (at least 10+): Review the brand materials and create a list of terms that might relate to each app; we will later validate these lists with the client.
Version the ASO keyword & content strategy deck: Make a copy of the deck, remove all previous client mentions, use agency branding, and save the template to Google Drive.
I again reference the project plan to ensure we have enough billable hours to dedicate to these tasks. I then remind our Operations Manager to check on the tasks and let me know if she has any questions.12:00 p.m.
I am guilty of working through my lunch break – and I’m not proud of it.
As much as I try to yield to my daily alarm to “take lunch,” usually something more interesting comes up.
So, at the very least, I’ll pop my Freshly meal into the microwave and re-pour my iced coffee. I’m not a workaholic, I swear!
(Friendly reminder that we work in marketing; rarely is a “fire drill” life or death, and most email responses can wait. Take that lunch break! )
Even though I am a manager and associate director now, I still love writing content. I still write content for many of my agency clients.
I love the process of doing research, drafting an outline, and writing the content.
Today, I am writing a blog article for one of my long-standing clients (four years!). For this client, I am assigned the topics, but I research the ideal keywords to target.
I conduct an organic analysis of the top-performing articles and create an outline that touches on the most important topics. I write the content, add internal links, and write the metadata.
Typically, I send the draft via email, ask the client to review/add feedback, and send the invoice. Sometimes, I send the invoice upfront or request a 50% deposit (for larger projects).
I only work with clients who stay on top of their invoices and value me as a strategist, not just a content writer.1:30 p.m.
My dog walker is on vacation for six weeks. In an attempt to get me to take my lunch break and get out of the house more, I’ve committed to taking Max for a 20-minute walk myself instead of hiring a replacement dog walker.2:00 p.m.
I meet with the leadership team to do a retro on our agency’s year-over-year (YoY) revenue growth.
The agency has undergone many changes – new team members, new ways of working, a new services model, and new processes – so it’s satisfying to see this pay off.
We make new goals for 2023, such as:
Adopt a value-based pricing model for audits.
Establish a “one-pager” of scoping requirements.
Set a minimum threshold for SEO engagements (audits and ongoing servicing).
Cancel subscriptions to unused software and tools.
Ensure Senior Strategists are at 80% billable hours.
We create a Google Sheet that tracks all projects from 2023 and 2023, compares revenue annually, and forecasts revenue from projects “in pitch.”
We also discuss resourcing on upcoming projects: who will be working on what, whether we need to hire, and when new projects are kicking off.3:00 p.m.
We have our “Web Analytics Weekly” call with the embed team, of one of our biggest clients.
We use this time to discuss any web analytics projects, whether we need to hire data analysts, and whether there are planned discussions for new SEO initiatives.
There isn’t much to discuss today because the client wants to table the SEO conversation until November. The other associate director is all good with the web analytics requirements and has reached a solid cadence for reporting.
We end the call a few minutes early.4:00 p.m.
A local business client needs landing page copy for its new website build.
The client has sourced an SEO audit and strategy from another agency and employed us to write the copy. That involves:
Creating a content tracker that keeps the client up-to-date on the status of the landing page content.
Identifying the target and secondary keywords for each web page.
Researching competitors to see what content they have on their service pages.
Creating outlines for the landing pages.
Writing one page of copy (to start).
Sending the copy to the client for review.
We also CC the SEO agency to validate our recommendations and offer feedback on the copy.
The average turnaround time is about three days for feedback. Then, we will incorporate and edits and send it to the client for final review.5:00 p.m.
It’s technically “after hours” for me, given that I start my day around 8 a.m.
Sometimes I schedule a bootcamp workout for 5:00 p.m. Other times, I go to the gym or aim for the 6:00 p.m. class.
Today, I check our socials to see what’s buzzing:
A LinkedIn post about the company’s participation in the AIDS Walk LA.
TikTok videos covering marketing trends, corporate life, Excel, and SEO.
A LinkedIn post about revenue lost due to poor site migration.
A Pin re-shared on Pinterest of one of our top blog articles.
An Instagram Story about listening to today’s monthly “Marketing All-Hands.”
Sometimes I repost or respond to content; most times, I plan posts for future content.
These post ideas might make it into Asana or my daily to-do list.
For TikTok, I usually save the trending sound, screenshot the hashtags, and start a new draft.5:30 p.m.
With the workday done, I take Max out on another walk.
We stroll around the neighborhood (it’s a sunny day), and I resist the urge to check my socials again. I use an app to schedule a last-minute Bootcamp session. I respond to my brother’s text about needing to go to the bank and attend my nephew’s soccer game on Saturday.
By this time, I usually have a weird amount of energy and want to invest in my personal projects.
Lately, it’s my fledgling ecommerce brand.
Often, it’s marketing my agency on social media to attract more clients. Sometimes, it’s writing guest articles for other websites. Since it’s Monday, I decide to enjoy the day, get a good workout in, and plan my dinner.Conclusion
Being a content marketing manager isn’t all blog posts and social media sharing tools.
It’s management, project planning, meetings, 1:1s, breaks, and so much more. I love the variety throughout my day and being able to interface with my team.
I can’t tie “content” up in a tidy bow, but I like it that way.
Featured Image: fizkes/Shutterstock
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Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success
If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success.
If you have already dabbled in international marketing, the following is nice to keep in mind: your customers are people who come from different countries, with different goals, purposes and daily challenges. They may not have equal access to the internet and particular web sources where you could communicate with them. Understanding this should be the first step towards growing a robust, diversified marketing campaign.
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This guide is designed to enable you to review and refresh their existing approach to campaign planning in order to develop a more structured process which integrates the latest digital marketing techniques better.
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Multicultural marketing campaign strategy includes targeting people of different cultural backgrounds individually but with the brand’s same overarching touch. It’s all about meeting the needs of specific target audience segments instead of delivering an impersonal message designed for both everyone and no one in particular.
We’ve compiled some of the most effective tactics that could help you to implement multinational marketing campaigns. But first, let’s consider why it is so important.How different ethnicities consume content
The Asian American population grew by at least 72% between 2000 and 2023, as reported by Pew Research, which made this ethnic group the fastest growing in the US. As predicted by the US Census Bureau, by 2060, the Hispanic population will have grown by 115% and by that time will make up 29% of the total US demographic.
If you’re not doing multicultural marketing yet, then you’re not doing marketing at all. The numbers below illustrate general content consumptions habits: how and where people of different ethnicities prefer to consume content.
As seen from a content consumption report, African Americans are the most active television watchers, followed by Hispanics, who also prefer mobile internet and radio. When it comes to Asian Americans, they don’t seem to be active TV watchers or radio listeners.
1. CRM and DMP for segmentation
According to the Interactive Advertising Bureau, predictive analytics and cross-channel measurement are what 50% of data-centric companies are striving to have in their organizations. Practitioners see a growing need in proprietary data centralization systems since they remove reliance on third-party data management organizations. Such technologies, like CRM and DMP, centralize storage of all data assets, which is crucial if you market campaigns globally.
CRM makes it easier to retain existing consumers, encouraging greater user activity during promotional campaigns and increasing the sum of the average check. Additionally, DMP is also focused on customer acquisition, since it’s capable of look-alike modeling (finding a new audience similar to the existing). Ready-made user segments generated by DMP may be further adjusted to DSP (demand-side platform) in order to personalize the experience for every segment of your multicultural audience.2. Content personalization for segments
In order to understand how it’s happening on a cultural level, the marketer may run a conjoint analysis. This analysis consists of real-life scenarios and statistical modeling of market decisions. It is widely used for defining appropriate pricing, product configuration and other marketing nuances.
The next step will be the actual designing of the creative and testing the best variants on A/B testing software. Preferably, the testing should start a week or two before the campaign launch.
At this stage, do not overestimate the human factor. Remember, your multicultural campaign strategy should not backfire and turn your efforts into something like a SNL Cheetos commercial. That’s why, in case you have professionals hailing from different ethnic groups on your team, you should kindly ask them to participate in campaign assessment and provide their own opinion considering ad unit relevance and appropriateness.4. Budget, frequency and dayparting Correct targeting Frequency capping Dayparting Budget limit Analysis
If you are running a multicultural campaign in two languages, it is easy to find out which one performs better. For instance, if one of them generates more traffic, you can recalibrate your future campaign, investing more money in your budget in a campaign featuring a winning variant of creative. Insightful stats can be generated by ad platforms you use, Google analytics and specialized tools that gather the stats across multiple marketing channels.The takeaway
Marketers are expected to take full control of the customer experience in the coming years
The Economist Intelligence Unit asked 499 (one can’t help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how they saw marketing evolving, and also conducted some in-depth, one on one interviews with CMOs from leading brands such as Unilever and JPMorgan Chase. They were looking to find out what key technologies and trends will drive change in the marketing industry over the next four years, and the results make for interesting reading.
Here we’ve summarised some of the key findings for marketers, but if you want the full report you can sign up to download it.Hottest tech trends for marketers
The chart below is in many ways not all that surprising. Mobile has been a massive trend in marketing for years now, and makes up over half of web traffic. The internet of things is a bit newer and more exciting, but it isn’t yet quite clear exactly how it will affect marketers. There are plenty of opportunities and predictions, but anyone who tells you they know exactly how the IoT will be affecting your marketing in 2023 is either lying or profoundly misguided.
Personalisation technologies have been around for a while, but with the amount of data now available at their companies fingertips, CMOs are starting to realise the opportunity and personalisation is really coming into its own. Geo-targeting is just the start, and shouldn’t be your objective. Advanced marketers should be building statistical models to ascertain what signals mean customers are interested in certain products and serving them accordingly.
A generally new and groundbreaking technology for marketing that appears here is block-chain technologies, but again it isn’t clear how this will evolve by 2023. The implications for banking, law and intellectual property are starting to be realised, but how it will prove useful for marketers isn’t yet clear.
Artificial Intelligence has been a hot topic of late, particularly since Google’s Alpha Go AI beat the world Go champion. Combining AI with content personalisation offers some incredible opportunities for marketers, and this is something those with the capabilities to experiment with it should definitely be looking at.The key channels in 2023
I don’t know about you, but when someone says 2023, I can’t help but think that it’s a way off. Weren’t we all going to have robo-butlers, flying cars and mind reading computers by 2023? Or at least a moon base?
But, of course, it’s not really that far away. Remember 2012? Doesn’t seem that long ago does it? What’s that? It feels like the London Olympics were only yesterday you say? Damn right it does. Point is that more time has passed since then, than the time needed to reach 2023. I realise I’m labouring this point like a Stakhanovite, but I think it’s too easy to think the future is always a few years off, and not realise that before you know it we’ll be living in it. Without noticing your marketing efforts fell behind. Just like that.Measuring the effectiveness of your marketing efforts
Marketers are often seen as struggling to review the effectiveness of their campaigns. In fairness, this isn’t all there fault. It’s very hard to prove an uptick in sales is the result of a new ad campaign, a change of the messaging on the website or a whether it was just because of a big push by the sales team.
But digital technologies provide massive opportunities for more accurately measuring key metrics and seeing how marketing is affecting sales. Calculating the all important ROI is only possible when you have accurate data on what is driving traffic and conversions.
Marketers are looking to rely less on customer acquisition stats and more on ROI, which after all is the ultimate objective of any marketing campaign. This makes sense, and is an admirable objective. However, if you think you’ll be able to measure for ROI in four years time, you should be asking yourself, why can’t we measure for ROI now? No technological breakthrough will come along in the next four years which will let you wave a magic wand and have your ROI calculated for you.
The technology to be able to model ROI by measuring all kinds of data already exist, and if you think you’ll be doing so by 2023 you should start planning the implementation now.
For more insights into marketing 2023 you can sign up to download the full report from the Economist Intelligence Unit, in partnership with Marketo.
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Our briefing will step you through 10 success factors which leading companies are deploying today to future-proof their business by creating more effective, joined-up media investments and customer journeys.PTION.
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The National Institute of Digital Marketing is one of the best institutes for studying online marketing in India. The college was founded by Shri M.S. Kumar in 2010, with a vision to create successful careers in the digital marketing industry. The digital marketing courses from the National Institute of Digital Marketing (NIDM) are designed with practical knowledge. The college has trained over 30,000 students, and 3000+ batches, including students from 20+ countries.
The National Institute of Digital Marketing has guided over 100 startups and placed students in top MNCs in India. Digital marketing is one of the rapidly growing careers in India, and the institute is playing a vital role in preparing students for the industry. The NIDM is one of the leading institutes in Bangalore.What is the Importance of Digital Marketing?
Digital marketing, or online marketing, is nothing but digital marketing. It is a digital communication method to connect with consumers and improve the growth of the business. When we promote products or services via digital channels, it is called “digital marketing.”
In simple terms, marketing that involves the use of the Internet and digital technologies is called “digital marketing. It is way better than traditional methods to reach a bigger audience. With the help of online marketing, you can target your ideal customers.Benefits of Pursuing a Digital Marketing Course from NIDM
A digital marketing course is very lucrative and provides numerous job opportunities for candidates. Those who are interested in this field should thoroughly study it to learn more about it. There are numerous job opportunities in the digital marketing field, and it has become a lucrative career for candidates.Certified Trainers
The institute provides live instructors to train its students. They have quality certified digital marketing trainers with live industry knowledge. The trainers are experienced and teach in a practical way to make the concepts easy to understand.Live Projects
The main aim of the institute is to acquaint students with the latest digital marketing techniques. It helps to learn about the new and necessary tools along with the resources to succeed in the practical world. A combination of industry-focused classes and a customized program is provided by NIDM. The program helps students work on their skills in every aspect of digital marketing.Certification
The college offers certifications upon the completion of courses. A lot of the knowledge and skills that people need in every industry are included in these certification courses. They have 10 different certificates from NIDM and Google.Internships
NIDM provides paid internship opportunities to students. Internships are important and give a deeper understanding of the industry along with work experience.Placements
Digital marketing in NIDM is a program that guarantees a 100% job guarantee after the completion of the course. Through an alliance with some of the leading companies in the industry. According to the institute’s official website, they have successfully placed over 20,000 students in MNCs.Courses Offered by the NIDM (National Institute of Digital Marketing)
Check the below-given list of courses offered by the National Institute of Digital Marketing −
Dynamic Digital Marketing − The dynamic program is designed in a way that will help you become a digital marketing expert.
Hybrid Digital Marketing − The course provides a comprehensive understanding of digital marketing.
Advance Digital Marketing − This executive program of NDIM is designed for executives who are interested in a career in digital marketing strategy.
Social media marketing − Social media marketing is an excellent way to promote products and expand a company’s online reach. A career as an SMM is very in demand in India.
Search Engine Marketing − It is one of the most important aspects of this course to consider because it is one of the most demanding in the industry.
Web Designing − The industry looks for websites for small and large-scale businesses, this skill can be really helpful to get a high-paying, good job.
Graphic Designing − Graphic design makes the visuals more interactable on various platforms. A career in graphic design can really be growth-filled.
WordPress − A WordPress training course is a process that helps people create websites using the CMS. It allows them to design their own website using simple drag-and-drop features.
SEO − Some people are realizing that social media is an excellent way to promote businesses online, and search engine optimization is a game changer in this regard.Placements in the NIDM
The institute claims to offer a 100% job guarantee after the completion of the course. The institute has tie-ups with some of the leading companies to ensure placements. NIDM support includes resume preparation, HR assistance, references, and paid internships. The institute has successfully placed more than 20,000 students in multinational companies. The college has a dedicated placement team to make sure that everyone looking for a job, gets one.Top Companies at NIDM
As per the placement report of the National Institute of Digital Marketing, their alumni work in −
NIDM offers various courses; check the list of courses and the benefits of pursuing them. Here, we have listed the benefits, placements, companies, and courses provided by the NIDM. Read the entire article to make a decision about pursuing a career in digital marketing.
Data science is one of the fastest-growing fields in the technology world. There are various people involved in the data analytics field as actuarial scientists, analysts, mathematicians, business analytic professionals, and software programming analysts. People serving in these fields are well-appointed with data scientist skills and are most in-demand in the world of business. To know what are the different types of data scientists you are at the right place.Data Scientist as Statistician
This is data analysis in the traditional sense. The field of statistics has always been about number crunching. A strong statistical base qualifies you to extrapolate your interest in a number of data scientist fields. Hypothesis testing, confidence intervals, Analysis of Variance (ANOVA), data visualization, and quantitative research are some of the core skills possessed by statisticians which can be extrapolated to gain expertise in specific data scientist fields.Data Scientist as Data Engineer
This is a software-development-intensive role that thrives on programming skills and the ability to make data tangible to data scientists. Data engineers manage large datasets and do the data cleaning, aggregation, and ETL processes. But they also build data pipelines to get the data to the analysts and scientists within an organization.Data Scientist as Mathematician
Mathematicians have routinely been connected with broad hypothetical research; however, the development of big data and data science has changed that perception. Mathematicians have been increasing more acknowledgment in the corporate world than ever before, infer-able from their profound knowledge of operations research and applied mathematics.Data Scientist as Vertical Expert
The Vertical Expert is a data scientist who has lots of experience in a particular domain. (S)he probably started out as a generalist, but after years of working in a particular industry, has developed the business knowledge necessary to solve problems in a certain context. They can be valuable for their obvious back-knowledge from the get-go, but the drawback can be difficulty thinking outside the box on standard problems or questions.Data Scientist as Research data Scientist
Research data scientist is good at handling large data sets. His/her work may not be directly tied to the organization’s outputs, but it is crucial for activities like report-making, summary presentations, and other analytical purposes. The skills of this type of data scientist are especially useful in large think tanks and financial and research institutions.More Trending Stories
Data science is one of the fastest-growing fields in the technology world. There are various people involved in the data analytics field as actuarial scientists, analysts, mathematicians, business analytic professionals, and software programming analysts. People serving in these fields are well-appointed with data scientist skills and are most in-demand in the world of business. To know what are the different types of data scientists you are at the right chúng tôi is data analysis in the traditional sense. The field of statistics has always been about number crunching. A strong statistical base qualifies you to extrapolate your interest in a number of data scientist fields. Hypothesis testing, confidence intervals, Analysis of Variance (ANOVA), data visualization, and quantitative research are some of the core skills possessed by statisticians which can be extrapolated to gain expertise in specific data scientist chúng tôi is a software-development-intensive role that thrives on programming skills and the ability to make data tangible to data scientists. Data engineers manage large datasets and do the data cleaning, aggregation, and ETL processes. But they also build data pipelines to get the data to the analysts and scientists within an organization.Mathematicians have routinely been connected with broad hypothetical research; however, the development of big data and data science has changed that perception. Mathematicians have been increasing more acknowledgment in the corporate world than ever before, infer-able from their profound knowledge of operations research and applied chúng tôi Vertical Expert is a data scientist who has lots of experience in a particular domain. (S)he probably started out as a generalist, but after years of working in a particular industry, has developed the business knowledge necessary to solve problems in a certain context. They can be valuable for their obvious back-knowledge from the get-go, but the drawback can be difficulty thinking outside the box on standard problems or questions.Research data scientist is good at handling large data sets. His/her work may not be directly tied to the organization’s outputs, but it is crucial for activities like report-making, summary presentations, and other analytical purposes. The skills of this type of data scientist are especially useful in large think tanks and financial and research institutions.
Digital marketing is a goldmine. There is a lot of valuable benefits waiting to be unearthed, but it will not come unless you are willing to dig deep for it. Just like a goldmine, it takes effort from different departments to keep the process efficient. When you become a digital marketing expert, you have to be proficient in various disciplines of the field to stay on top of your game. Content marketing is one such field where proficiency is essential to climbing the digital ladder.What is content marketing?
First, let’s get a clear idea of what content marketing is. At a glance, one would guess that it is the art of posting your content online on your platforms. However, there’s much more to it than that. Content marketing is a discipline. It encompasses all the factors that are associated with the content you post online. The what, the when, the how and the where of your content, content marketing covers it all. As a digital marketing agency would tell you, content marketing is the skill of curating your content so that you get the maximum benefit (and profit) from the content you put out there. Simple as that!
So why is it so integral to digital marketing? Here’s why. In today’s millennial-infused digital world, content is king. The tolerance levels for mediocre content is going down by the day, even among big-budget ventures like feature films. People are looking to digital media as more than a source of entertainment nowadays. They want the content they see online to be of some value to them, however small that may be. Not only that, but they also want content that is relevant and in sync with the current trends. This requires constant inputs and effort from a digital marketer’s end and is part of the reason why content marketing is a bigger deal than it may seem.
If you think about it, every effort you make in digital marketing can be tied back to wanting your brand to get more traction online and reach more people. That’s the end goal. Though you may be firing on all cylinders in your page’s other metrics, if your content isn’t strong, then your brand will miss its true potential. One way or another, your content marketing skills need to be solid. Here’s why:How Content marketing can turn a good post into a great post:
It’s hard to come up with fantastic content day in and day out. Make some subtle tweaks to your content based on what your audience likes. Note the times of day when your posts get the most organic reach. These are some of the subtle things you can tinker with your content to make it perform better. Content marketing is all about adapting the right strategy according to the current situation.It improves your brand communication:
This is one of the primary things that digital marketing institutes focus on. It improves your brand’s perception in the audience’s eyes. As an added bonus, it also helps your audience identify with your brand better. This, in turn, sets the stage for more one-on-one interactions between you and your audience. Successful digital marketing comes from being in sync with what your audience wants and connecting with them.It facilitates planning for the long run:
Without a concise content marketing plan for your brand, your brand will be stuck in an endless loop of generic content, static as ever. Have a roadmap with clear-cut goals on what you want your page to become as time progresses. Switch things up every once in a while. If you hold your audience’s attention throughout a dynamic journey, you have them invested for the long run.Content marketing encourages proper resource management:
With good content planning in your digital marketing endeavours, you learn to manage the tools and ideas available to you much more efficiently. You start to think more about what the event/post can do for your brand rather than what your brand can do for the post. Resource management is a vital skill for any digital marketer to have because they are finite. Make the best use of what you have by going beyond aiming for the low-hanging fruits. With proper digital marketing training, it is possible to hone your resource management skills.It opens up new avenues for promotions:
As you can see, the difference that a good content marketing plan can make while promoting your brand is very significant. Anyone can set up a page online and run it every day. Only those with an airtight content plan will be able to make the most productive use of it, however. Digital marketing isn’t just about bigger and better promotions. It’s about smarter promotions, and content marketing is the ace up every digital marketer’s sleeve when it comes to that.
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