Trending February 2024 # Apple Paid $500M For Beats Music, $2.5B For Beats Hardware (And Other Tidbits) # Suggested March 2024 # Top 2 Popular

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According to a breakdown of Apple’s $3 billion Beats buy published Thursday by The Wall Street Journal, the company basically paid less than $500 million for the Beats Music subscription service and about $2.5 billion for Beats Electronics LCC, which makes the popular Beats headphones, speakers and audio software (which some dismiss as a software equalizer that boosts the bass).

The report alleges that the acquisition – the most expensive in Apple’s history – gives the Cupertino firm Beats’ brand power and star leadership. The story downplays the importance of the generic Beats Music streaming service to the overall deal…

From the paper’s report:

A person familiar with Beats said its 2013 sales totaled close to $1.3 billion—all from the electronics unit that sells headphones and other audio gear—and the company was profitable.

The valuation of the $10-a-month streaming service, which counts 250,000 paying subscribers, is generous based on its subscriber numbers.

Apple publicly said it’s acquiring Beats Music and Beats Electronics for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

WSJ’s sources added that Apple “never contacted Spotify” during the process of acquiring Beats so that gives you a clear idea that Apple was after Beats talent, namely its co-founder and powerful music mogul Jimmy Iovine.

The other Beats co-founder, music producer and rapper Dr. Dre (real name: Andre Young), came in the package, so to speak.

Apple acknowledged as much in its press release. The talking points Cook used in his memo to troops and in various interviews with big media reiterate the notion.

“These guys are really unique,” he told The New York Times, for example. “It’s like finding the precise grain of sand on the beach. They’re rare and very hard to find.”

Indeed, Iovine’s rich career in the music industry has turned him into one of the most powerful figures in entertainment, and I’m not even mentioning that he has successfully guided the careers of such acts as U2 and Eminem.

As you know, Steve Jobs personally handled Apple’s negotiations with record labels and Hollywood studios. However, since his passing no one at Apple could quite fill his shows as a chief negotiator with content industries.

The Apple-Beats deal has inspired some amusing memes.

The Apple-Beats deal has inspired some amusing memes.

Iovine, 61 years old, has CEOs of record labels and Hollywood studios on speed dial.

You could say the guy is the closest thing to Jobs in that respect. Therefore, bringing him on board makes perfect sense as he should help Apple revitalize stalled relationships with content owners.

The New York Times agrees, writing in today’s detailed profile of Jimmy Iovine that he brings to Apple “deep celebrity connections and a devil-may-care attitude that stands in stark contrast to the businesslike manner of Mr. Cook”.

The following excerpt is equally telling:

Mr. Iovine is also famously relentless in business. To seal a joint-venture deal, he once called an executive at another label every day at 3 p.m. for a year.

And this from Cook’s interview to Re/code:

What Beats brings to Apple are guys with very rare skills. People like this aren’t born every day. They’re very rare. They really get music deeply. So we get an infusion in Apple of some great talent.

But mostly, backing up — it’s because we always are future-focused. So it’s not what Apple and Beats are doing today. It’s what we believe pairing the two together can produce for the future.

Here are Iovine and John Lennon in a studio during the 1974 recording of Lennon’s ‘Walls and Bridges’ album in New York.

Also important: even though Apple confirmed that the Beats Music team will report to Eddy Cue, its SVP of Internet Software and Services, which makes sense, it said that Beats hardware will continue to evolve under the leadership of Apple’s SVP of Worldwide Marketing Phil Schiller.

I find it fairly odd that a hardware unit would report to a marketing guy.

I think Apple’s innovation here won’t as much center around applying its design magic, build quality and manufacturing prowess to Beats headphones as it’ll be about world-class marketing, something right up Phil’s alley.

The improved on-ear

The improved on-ear Beats Solo² headphones launched earlier today.

Jonh Gruber reached a similar conclusion on his Daring Fireball blog:

What Beats needs as an Apple subsidiary is product marketing, a replacement for Ammunition, the firm that previously handled this for Beats.

By the way, Robert Brunner, the industrial designer behind Beats through his company Ammunition, will not be joining Apple. Before you start with the ‘there can be only one Jony Ive’ jokes, Gizmodo let us in on a little known secret.

Not only did Brunner work at Apple 25 years ago, he originally founded Apple’s industrial design department in 1989 and personally hired then up and coming London-born designer Jony Ive:

In fact, Brunner didn’t just hire Ive, he discovered him. He saw talent in this very young, very quiet student when he interviewed at his former company, Lunar. And he pursued him to join Apple, aggressively, over the course of six years until Ive finally said yes.

Ive eventually joined Brunner’s team at Apple full time in 1996.

This is all very fascinating and Fast Company’s oral history of Apple has more on the interactions between the two men, so give it a read if you want to learn more.

My favorite part is Brunner joking about Ive becoming more influential than himself.

“I sometimes joke that when I die, my tombstone will say, ‘Here lies the guy who hired Jonathan Ive,’” he was quoted as saying.

Photo top of post: music mogul Jimmy Iovine, Apple CEO Tim Cook, Dr. Dre and Apple’s online services chief Eddy Cue. Via Tim Cook on Twitter.

You're reading Apple Paid $500M For Beats Music, $2.5B For Beats Hardware (And Other Tidbits)

4 Best Beats Headphones To Buy

4 Best Beats Headphones To Buy

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Beats headphones are regarded as some of the most coveted brands in the music market, as they release products that are both of good quality, and that looks incredibly sleek and modern.

However, Beats has released countless models over the years. Because of this, knowing what to get yourself this year can be a bit tricky, and that is why we decided to compile a list of what we think are the best Beats headphones that you can buy today.

Note: Deals are subject to change. Keep in mind that the price tag often varies. We recommend going on the vendor’s website to check the price. Some of the products may be out of stock by the time you’ve made your purchasing decision. So, hurry up and hit the buy button.

Up to 40 hours of battery life

5 minutes of charging gives you 3 hours of playback when the battery is low

Premium playback and fine-tuned acoustics

Adjustable fit with comfort-cushioned ear cups made for everyday use.

Multifunction on-ear controls

The price tag

Check price

If you love to enjoy the freedom of listening to music, few headphones can come close to what the Beats Solo3 can offer you, thanks to its completely wireless design.

The brilliant on-ear controls also let you take calls, control your music and activate Siri, and the ear cushions are incredibly comfortable and will keep the headphones steady on your head.

Comes in 19 different colors

Has Pure Adaptive Noise Canceling

Has real-time audio calibration

Up to 22 hours of battery life

Apple W1 chip for Class 1 Wireless Bluetooth connectivity & battery efficiency

Fast Fuel, makes it so that a 10-minute charge gives 3 hours of play when the battery is low

Pure ANC-off for low power mode provides up to 40 hours of battery life

Multifunction on-ear controls

Soft over-ear cushions for extended comfort and added noise isolation

Ear cushions tend to ear and tear easily

Check price

If you’re looking for a pair of Beats headphones that emphasize comfort and great music playback capabilities, then the Beats Studio3 is just what you need.

It features an incredibly long-lasting battery life, and the soft yet firm ear cushions make it so that earing the headphones for extended periods of time feels enjoyable.

Expert tip:

Masterfully tuned sound.

Durable, lightweight design reinforced with stainless steel

RemoteTalk cable lets you take calls and control music on your iOS devices

Battery-free for unlimited playback

Adjustable vertical sliders for custom fitting

Affordable considering it is a pair of Beats headphones

Sound quality is subpar compared to other headphones

Check price

Probably the most affordable pair of headphones on our list, the Beats EP brings you all of the typical features you’d expect in a pair of Beats headphones.

It is extremely rugged, being made from durable, lightweight design reinforced with stainless steel, and the adjustable sliders mean that they will fit on pretty much anyone’s head.

Has Active Noise Cancelling (ANC)

Powerful sound with a balanced tonality

Up to 22 hours of listening time

Fast Fuel provides 3 hours of playback from a 10-minute charge

Auto On/Off when you unfold and fold your headphones

Software features may have compatibility issues

Check price

If you enjoy the feeling of listening to music undisturbed, then you need a pair of Beats Solo Pro. These headphones provide noise-canceling capabilities, while the Transparency feature helps you stay aware of your surroundings while listening to music.

The sound quality is also great, and the battery life makes it so that you can listen to your favorite tunes all day long before needing your next recharge.

No matter if you are a fan of wired or wireless headphones, listening to music at the highest quality, or simply listening to music while undisturbed by what is happening around you, Beats surely has a model that fits your taste.

While their products may be a bit pricey, they are well worth the investment in the long run, as you will finally find out what it is like to listen to premium-quality music.

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Auxo Legacy Edition: Nothing Beats An Original

The wait is over; Auxo Legacy Edition has just touched down on Cydia. For those of you that purchased

The wait is over;has just touched down on Cydia. For those of you that purchased Auxo 2 or Auxo 3 , Auxo Legacy Edition will cost $0.99. Everyone else is asked to pay $1.99 to join in on the fun.

And fun it is.

While I liked the sequels to the original Auxo, neither of them felt as cool to me as the original version—a tweak that arguably laid the groundwork for the modern App Switcher that we enjoy today on iOS. Auxo Legacy Edition, Auxo LE hereafter, brings the well-liked card preview interface back to iOS 8 with a modern look and new features.

Using Auxo LE

To use Auxo LE, simply swipe up from the bottom of the screen like you would for invoking Control Center. Since Control Center is a part of Auxo LE, it doesn’t omit any feature that stock Control Center offered. Think of Auxo LE as a supercharged Control Center that features the added ability to preview and switch apps.

Auxo LE can be configured via a preference panel in the stock Settings app. There are three main sections: App Switcher, Auxiliary Pages, and Advanced Options.

App Switcher

The App Switcher preferences allow you to configure how the app switching interface works in Auxo LE. This is the primary part of Auxo LE, so configuring it to you liking is crucial. You can setup pagination for App Switcher cards, and assign actions to both the swipe up and swipe down gestures on preview cards.

The default swipe up gesture is a satisfying gesture that allows you to take quick glances at running apps, or open the app fully by completing a full swipe. You can also switch directly to apps by tapping on the card preview, and of course, the standard app switching interface can still be accessed with a double-press of the Home button.

Users have the ability to close apps using a swipe down gesture, or close all apps using a tap and hold gesture. Auxo LE contains a whitelist for indicating which apps are eligible for close all, and which one’s aren’t.

Auxiliary Pages

Like the original version of Auxo, Auxiliary pages exist for controlling music and system toggles. You can set default music control interface elements, along with configuring the AirDrop/AirPlay positioning on Auxo LE’s Auxiliary Settings page. If you’re not a fan of the ordering of the auxiliary pages, you can easily rearrange them from this section.

Advanced Options Why I like Auxo LE

Previous versions of Auxo, while really good, always felt a bit off due to some of the lag and delay present when switching apps. Although Auxo 3 updates fixed most of these issues, Auxo LE is nearly buttery smooth from day one, and that means a lot.  The only thing holding Auxo LE back is the iPhone’s serious lack of memory, as app cards often have to refresh after being switched to.

But the actual switching is far and away better than any other launch version of Auxo, outside of perhaps the first version. If this is indeed the last edition of Auxo that we see for jailbroken iPhones, it’s nice to see that it has gone out on top of its game.

Again, Auxo LE is available for $1.99 for new Auxo customers. If you own Auxo 2 or Auxo 3, then Auxo LE will be $0.99. The reverse is also true; buy Auxo LE, and get Auxo 2 or Auxo 3 for only $0.99.

Bu Women’s Hockey Beats Northeastern In Beanpot Shootout

BU Women’s Hockey Beats Northeastern in Beanpot Shootout Terriers will now go after their first title as a varsity squad

A jubilant Reagan Rust (’20) scored the winning goal in a shootout against Northeastern in the 41st Women’s Beanpot Tournament semifinals.

The No. 8 BU women’s ice hockey Terriers upset No. 3 Northeastern, 4-3, in an overtime shoot-out Tuesday night, after an action-packed game at Harvard’s Bright-Landry Hockey Center. The win propels them to next week’s Beanpot Tournament final.

The final will be played on February 12, with BU going up against Harvard, which beat BC, 4-1, in the night’s second semifinal game.

The Terriers, under head coach Brian Durocher (Wheelock’78), entered the tournament gunning for their first Beanpot title as a varsity squad. Their only Beanpot championship came in 1981, when they were a club team. In last year’s tournament, BU lost to BC in the final—a 4-3 overtime heartbreaker.

Tuesday’s first period was an exercise in frustration for the Terriers, who came out strong, quickly running up five shots on goal to the Huskies’ one, but they were unable to sneak one past Frankel.

By 11:28 of the first, the Terriers were leading in shots by a lopsided 11 to 3, but it was the Huskies who scored first. Northeastern defender Skylar Fontaine fired home a rebound of teammate Mia Brown’s shot in front of goalkeeper Corinne Schroeder (’21) to make it 1-0, and that was how the period ended.

In contrast to the first period, the second turned out to be action-packed—and penalty-packed.

With 3:41 gone, a BU rush ended with a shot driven home by forward MacKenna Parker (’22) off an assist by Breanna Scarpaci (’20) to tie it 1-1. But that didn’t last long. A cross-checking penalty against BU’s Natasza Tarnowski (’20) and a tripping call against teammate Parker left the remaining Terriers to survive a 5-3 situation for more than a minute. They almost made it—but BU was still short one body when Northeastern’s Veronika Pettey got the puck from Alina Mueller in front of the BU net and rammed it home to put the Huskies back in front.

The Terriers would answer. Mueller was sent off for two minutes for an illegal check, giving the Terriers a turn on the power play. At 9:50, BU’s Abby Cook (’20) fired a shot from the point, and forward Sammy Davis  (’20) slammed in the rebound to knot the game at 2-2.

Two more penalties gave each team another power play, but Schroeder made a couple of nifty glove saves and the period ended tied at 2.

Just 17 seconds into the third period, a Northeastern rush broke the tie: Mueller scored off assists from Anderson and Chloe Aurard to take a 3-2 lead. But as the game had proven by now, no lead was safe. No sooner had Northeastern gone back up than Terrier forward Jesse Compher (’21) got a step on the defense coming across the blue line and put it past Frankel, being knocked to the ice in the process. After a video review determined she was onside, the goal was counted, and again the game was tied, at 3-3.

From there came several minutes of end-to-end action, with pucks flying, bodies hitting the ice, and key saves by both goaltenders. But with no more scoring, the teams moved to an even wilder sudden death overtime that included a scary loose-puck scrum in front of the BU net with just seconds left. But the five-minute overtime ended with no goals, and it was on to the shoot-out.

Schroeder stopped Northeastern’s Tori Sullivan, then Frankel frustrated Davis. Mueller switched stick angles and fired it home for the Huskies, but Compher couldn’t do the same for BU. Aurard was frustrated easily by Schroeder, but Nara Elia (’21) put one home for BU, knotting the shoot-out at 1-1 and setting up the final drama. Huskie Veronika Pettey was rejected by Schroeder with a leg save, and Rust skated onto the ice and put an end to the suspense.

The 41st Annual Women’s Beanpot Tournament: The Terriers play in the championship game on Tuesday, February 12, at 8 pm against Harvard. Northeastern takes on BC in the consolation game at 5 pm. All games are at Harvard’s Bright Landry Hockey Center, 65 North Harvard St., Boston. Purchase tickets online here. Games will be broadcast on ESPN+ and on WTBU.

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Here’s How Beats Studio Buds Compare Against Airpods And Airpods Pro

The newest Beats in-ear headphones have officially arrived and they come with a compelling set of features priced $100 below AirPods Pro. But even though they come with active noise cancellation, transparency mode, Hey Siri support, and more, there are some tradeoffs. Let’s look at the Beats Studio Buds vs. AirPods and AirPods Pro to see how they all stack up.

Update 6/25: Beats Studio Buds are arriving to early customers and are in stock at many Apple Stores. Shipping times for new orders are 3-4 days at the time of writing.

Below we’ve got a side-by-side comparison of Apple’s most popular fully wireless earbuds – AirPods/Pro – and the new Beats Studio Buds when it comes to design, battery life, features, and sound quality. And for more details, be sure to check out our full review:

Beats Studio Buds vs. AirPods and AirPods Pro Design

The first thing many will notice is the stemless, compact design of the Beats Studio Buds. You’re also getting an in-ear fit with three ear tip sizes included like AirPods Pro.

One benefit over AirPods/AirPods Pro is the option to go for black or red with the new Beats instead of being limited to white. However, you’re not getting a wireless charging case and will have to power that up with the included USB-C cable.

Beats Studio BudsAirPods ProAirPodsFully wireless✅✅✅In-ear fit with 3 tip sizes✅✅❌“Universal fit”❌❌✅ColorsWhite, black, redWhiteWhiteWireless charging case❌✅Optional

Battery life

Another leg up on AirPods is Beats Studio Buds featuring eight hours of battery life without active noise cancellation or transparency mode. If using either of those features, you still get a solid five hours. With the Beats Studio Buds charging case you get up to 24 hours of total playback, and you get the same fast charging as AirPods.

Beats Studio BudsAirPods ProAirPodsBudsUp to 8 hoursUp to 5 hoursUp to 5 hoursCharging case16 hours19+ hours19+ hoursTotal with case24 hours24+ hours24+ hours15 min. charge =3 hours of playback3 hours of playback3 hours of playback

Features

Instead of using Apple’s W1 or H1 chip, the Beats Studio Buds use a custom chip that brings many of AirPods’ features but does skip a couple.

Specifically, you’re not getting auto device switching (between iPhone, iPad, Mac, etc.) and the new Beats also skip the ear-detection and auto-pause/play functionality. You do get Spatial Audio support, but not with head tracking like AirPods Pro.

Beats Studio BudsAirPods ProAirPodsEar-detection, auto-pause/play❌✅✅Sweat and water-resistant✅✅✅Track with Find My✅✅✅Active noise cancellation (ANC)✅✅❌Transparency mode✅✅❌Spatial Audio✅ without head tracking✅ with head tracking✅ without head trackingInstant one-touch pairing✅✅✅Auto device switching❌✅✅“Hey Siri” support✅✅✅Bluetooth 5.0✅✅✅

Price

While Beats Studio Buds share many of the AirPods Pro features, they undercut them in price. While they’re $100 less when looking at the MSRP, it’s good to keep in mind that AirPods and AirPods Pro often sell for less than the suggested price.

Beats Studio BudsAirPods ProAirPodsMSRP$149$249$159 and $199

Sound quality and performance

After reviewing the Beats Studio Buds, my colleague Chance found the sound quality “quite nice” but a bit less rich compared to AirPods Pro or Powerbeats Pro.

Beats Studio Buds vs. AirPods wrap-up

If you like the stemless design, the option for black and red, and an in-ear fit with ANC, the Beats Studio Buds are a great way to get most of the AirPods/AirPods Pro features at a reasonable price. But that’s as long as you don’t mind missing out on a wireless charging case, auto device switching, and ear-detection/auto-pause and play.

Beats Studio Buds are available direct from Apple (in stock at various Apple Stores) as well as Amazon (currently out of stock).

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Can Beats Fit Pro Replace Airpods Pro As Your Go

Launched in November, Beats Fit Pro are the latest wireless earbuds by Apple brand Beats. While people are still waiting for the upcoming second-generation AirPods Pro, do Beats Fit Pro have what it takes to replace Apple’s AirPods Pro? Here’s how my experience has been so far.

Happily, this week, I was able to grab a pair, and I’ve been exhaustively wearing them to see how they compare with AirPods Pro, which I recently said are the best choice for many buyers.

First and foremost, Beats take on AirPods Pro is great, because the Beats Fit Pro has almost everything you expect from an Apple wireless earbuds: great battery life, ANC, Transparency mode, Dolby Atmos, easy-to-pair, and easy to switch between Apple devices features. In addition, the Beats Fit Pro also have an innovative wingtip design where the buds not only go in-ear, but there’s an added hook to further secure the fit.

Although I never had problems with the fit of any AirPods, I’m always eager to try new shapes. Personally, I can say that the Beats Fit Pro fit well in my ears, but after a few hours, the wingtips starts to really bother me – especially if I’m wearing them while working. Working out, on the other hand, they are really great and comfortable. For example, a 50 minute run is a delight with these earbuds.

What impresses me the most is the sound quality of the Beats Fit Pro. Overall, Apple always has a great approach regarding sound quality on its earbuds, but I really appreciate Beats rich bass. Whenever I’m working out I really want to feel the beat of the music while running, and these earbuds are perfect for that.

I’m not saying AirPods Pro sound bad – far from that – but the right playlist with the Beats Fit Pro are a perfect combination.

Beats Fit Pro aren’t always heaven on Earth

The size difference between AirPods Pro, Beats Fit Pro, and PowerBeats Pro cases

That said, there are some things that bother me about Beats’ new wireless earbuds. The case is still a bit of a whack to put in my jeans. Don’t take it personally, Beats improved 1000% if you compare them with the Powerbeats Pro case, but, come on, all AirPods just fit right in whatever pocket you put them – except for the AirPods Max – and I also still take forever to put the buds in the case. I always misplaced them, and I don’t even know why.

Secondly, the Beats Fit Pro don’t feature wireless charging technology nor MagSafe. It would be great to easily charge these earbuds on my MagSafe Duo?

But there are still features to praise

Apart from all the Apple experience, I really think it’s interesting that Beats Fit Pro charge with a USB-C cable. It’s nice that I can use the same cable for my MacBook Pro, iPad Air, iPad mini, and the Nintendo Switch.

Another good thing is the battery life. You have up to six hours of listening time when you use either Active Noise Cancellation or Transparency mode. With only Adaptive EQ enabled, the number increases to seven hours. The charging case adds 21 additional hours of battery life.

Although the AirPods Pro can give you more listening time when you keep charging the earbuds, the Beats Fit Pro offer a long experience in a single charge.

Finally, there are some color options for the Beats Fit Pro, which AirPods Pro don’t offer. Beats is also known for special editions of its headphones, which means it won’t take long until the company releases a newly designed pair of Beats Fit Pro so you can feel exclusive.

Who wins the battle? AirPods Pro or Beats Fit Pro?

For $199, the Beats Fit Pro are a really solid choice, but keep in mind that AirPods Pro can be found usually around $180 (the official price is $249). If you care about a powerful bass and AirPods don’t fit your ears, don’t overthink: Beats Fit Pro are the go-to product. It’s also a good choice for those who like to focus while working out. Also, here’s what 9to5Mac’s Chance Miller has to say about Beats Fit Pro on his review of the product:

“Ultimately, Beats Fit Pro are an incredibly compelling option, thanks to their excellent sound quality and design, versatile compatibility with Apple and Android devices, and a sub-$200 price point. Between this release of Beats Fit Pro, the affordable Beats Studio Buds, and more, it seems clear that Beats is firing on all cylinders right now and thriving within Apple.”

With Beats Fit Pro, you’ll pretty much get all AirPods features, but with a better shape in your ears. That said, if the wingtip doesn’t seem comfortable, just go with AirPods Pro, since these earbuds bring such a great experience.

Last but not least, I’d also love to talk a bit about AirPods 3. I really love how they fit in my ears. If you need wireless earbuds for calls, an easy listening experience, and like to be aware of your surroundings while exercising, then AirPods 3 are a perfect choice.

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