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Let’s face it – being in IT is hard work. Being in IT with remote employees is incredibly hard. You’re supporting countless pieces of software along with SaaS backends, potentially hundreds of combinations of internet providers, RF environments, Wi-Fi routers, and other demands on the home environment. All of this when people are reliant on their devices to do 100% of their job. If you’re in IT supporting remote organizations, here are some actionable steps to help improve your work from home Wi-Fi environments for your team.
Addressing speed problemsIf your users report issues when working at home – the first thing to understand is the speed they’re paying for vs. the speed they’re getting. You can use a tool like the Speedtest app to do some basic measurements against what the employee is paying for with their internet coverage.
If you confirm a significant discrepancy between what they are paying for vs. speed getting, then start to ask more questions.
How far are you from your router?
How many walls are you going through? What are the walls made of?
How many other devices are on your network?
Is anyone else working at home or doing virtual school?
A simple test to determine if you have a Wi-Fi problem or an ISP problem is to have your user hardwire into their router and run a speed test. If you see dramatically different results – you have a local Wi-Fi problem. Unfortunately, these problems are hard to diagnose remotely. One workaround would be to have the employee have their ISP run a dedicated ethernet cable from their router to their primary workspace. Particularly for video calls/webinars – wired ethernet will be more reliable. You’ll need to add on a USB-C to ethernet adaptor. As the last step, an app like Pingr can be valuable to monitor your connection.
Upgrading Wi-FiIf you plan to work from home permanently, it might make sense to have a mesh network where each node is hardwired. You’ll need to hire an electrician to run at CAT5/CAT6 cable from your main router to the nodes, but it’ll create a stronger network as a result. Some ISPs will also run cable for you as well.
Create a 5 Ghz only networkIf you run into a situation where you can’t run ethernet to a laptop and have upgraded the Wi-Fi, but are still running into problems – creating a 5 GHz only SSID might ease some access problems. If the user lives in a crowded neighborhood RF-wise, getting them on a network that only uses 5 GHz might be a workable option for limiting interference.
If you run into a situation where you need to dig deeper into the RF environment of a user’s home, have them install WiFi Explorer so you can get an idea of what is around them.
System cleanupIf you have a poor-performing device that is being blamed on the Wi-Fi, it’s rather possible the machine itself needs some attention instead. While Macs are very secure, there are still various pieces of malware that can get installed. I recommend CleanMyMac X as a cleanup tool that can be run to diagnose Malware issues and clean up hard space in case the hard drive is full (another source of slowdowns).
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3 Advanced Strategies To Boost Your E
Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic
Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million e-commerce stores. But only around 650,000 of them generate more than $1000 in revenue annually.
Digital marketing plan example – e-commerce/retail company
Struggling to put together a digital marketing strategy for your company? Use our e-commerce example plan and learn how to create a roadmap for retail growth.
Access the Digital marketing plan example for an e-commerce/retail company
Implement upsells and cross-sellsIf you have ever been to a restaurant or a store and were persuaded into purchasing a more expensive product along with the main product you wanted, you have experienced upselling. Those fries and drinks you were made to buy with your burger at the fast food joint are a result of upselling.
Cross-selling is when you are made to purchase relevant products that complement the main one.
These sales techniques are used in the online sales world too as they bring in results. Upsells and cross-sells contribute to 35% of Amazon’s revenue.
Here are a couple of examples of Upselling and Cross Selling in action on Amazon:
I was on a page promoting an iPad cover and on it, they display an upsell promoting an iPad. They also try to cross-sell a glass screen protector.
But when I am on their iPad product page they only try to cross-sell me the cover and the case.
Even if I ignore these upsells and cross-sells, they continue to attempt to upsell me in the page before the checkout.
This is why upsells and cross-sells contribute more than a third of their revenue. You too should take steps to upsell more expensive products and cross-sell relevant ones immediately to boost revenue.
Try drop shippingIf you do not have many products and don’t know what to upsell or cross-sell, you should try drop shipping.
Drop shipping is when you display and sell products created by other manufacturers or retailers on your site. And when someone places an order, you transfer it to the manufacturer or retailer and they take care of everything including shipping.
The amount of profit you make will depend on your retail price markup against the wholesale price. Some businesses only drop ship products from other businesses instead of selling their own. Hence, it should increase revenue even if you sell them plainly and not as upsells and cross-sells along with your products.
It should be easy to find products to drop ship as 22 to 33% of online retailers are already using it. You can either opt to only sell drop shipped products or combine it with your own products. I recommend the latter because as aforementioned they can be used as upsells or you can either use your own products as upsells and cross-sells and make more as your profit margin can be higher.
You will also have more pages on your site to which you can drive organic traffic through SEO and social media. People might come looking for drop shipped products and in the process discover your own products as well. This can boost overall revenue.
Drop shipping can be either done manually by adding images and copy promoting the products to your site and setting everything up or by automating using a tool like Oberlo. It simplifies importing products directly from AliExpress and the Oberlo marketplace into your Shopify store. It also makes it easy to fulfill orders on their behalf. Pricing can be automated as well so that you don’t have to adjust prices every time the retailer changes it.
Use automated marketing FunnelsNot everyone who visits your e-commerce store will be interested in making a purchase right away. As the below graph from Digital Marketer displays the majority of traffic visiting your store is cold and warm traffic.
The hot traffic will make the purchase and turn into customers immediately, but the hesitant warm and cold traffic will probably abandon your site.
Therefore, if you have a strategy to convert the warm and cold traffic to customers too, your e-commerce store will generate far more revenue. They might not make a purchase immediately but will do so in days, weeks or months.
The strategy you should implement here is an automated marketing funnel that nurtures potential customers. There are usually 2 main reasons warm and cold traffic resist buying. It’s either because they aren’t in any hurry to purchase the product or because they don’t trust you.
Hence, if you convert them into a lead by getting them to opt-in via a free offer, you can nurture them using emails and free content. This will build trust. After that, you can get them to make a purchase when they are ready.
This strategy can be executed simply with landing pages and popup opt-in forms that capture their email address and an autoresponder email series that nurtures them. It can be set up using simple email service providers like Drip.
A company that is taking the right steps to convert all types of traffic to customers is Everlane. When you visit their website, the above popup turns up. It informs you that your first order ships free and asks you to sign up with your email address or Facebook or Google.
An offer like this will get warm and cold traffic to sign up along with hot traffic. All of them might not make a purchase, but Everlane will obtain their email address. Hence, they can nurture potential customers and make a sale in the future.
If you don’t want to immediately display popups to everyone who visits your website, you can try exit-intent popups. They track visitor behaviour and only show up when someone’s about to abandon the site.
When you have an automated funnel, you can also implement another sales technique similar to the upsell and cross-sell known as a down sell. This is where you offer a cheaper product to turn free subscribers into customers when they resist making the initial purchase.
Once they make the purchase and like your products you can begin selling them more expensive ones.
For most e-commerce stores a simple email autoresponder series should do the job. But if you are selling very expensive products, you can add in other content like white papers, webinars, case studies, videos, etc.
Implement these strategies and increase sales nowHow To Use Private Wi
A private Wi-Fi address protects your privacy by reducing the tracking of your iPhone, iPad, iPod touch and Apple Watch across different wireless networks. In this tutorial, you’ll learn how to enable a private Wi-Fi address on your Apple devices to further protect your privacy.
About Wi-Fi addresses
Apple writes:
To communicate with a Wi-Fi network, a device must identify itself to the network using a unique network address called a media access control (MAC) address. If the device always uses the same Wi-Fi MAC address across all networks, network operators and other network observers can more easily relate that address to the device’s network activity and location over time. This allows a kind of user tracking or profiling, and it applies to all devices on all Wi-Fi networks.
With iOS 14, iPadOS 14 and watchOS 7 you can set your iPhone, iPad, iPod touch and Apple Watch to use a different MAC address for each wireless network. Doing so reduces the risk of tracking, boosting your online privacy. With the newfangled MAC addresses, the network cannot extract identifying information such as your device’s name, brand, type and so forth.
Dave Mark, The Loop:
So if you always use your device’s actual MAC address at, say, your local Starbucks, it becomes easy to uniquely identify that device and track you. Since a randomized address is seen as a new network device, this might cause you to see a ‘new network device’ alert each time you get on your home network.
Thankfully, you can change your Wi-Fi settings to turn private addresses on or off.
How to use a private Wi-Fi address
Follow the tutorials in the sub-section included right ahead to learn how to randomize your device’s MAC address with just a few quick steps. Keep in mind that this is a per-network setting that must be manually enabled for each and every wireless network you use.
iPhone and iPad
To switch your iPhone and iPad from using actual MAC address to randomizing its MAC address, you’ll need to enable the “Private Address” toggle in the Wi-Fi settings:
Open Settings on your iPhone or iPad.
Choose “Wi-Fi” from the root list.
Touch the name of the network you joined.
Slide the switch “Private Address” to the ON position to enable the feature.
With the feature enabled, connect to Wi-Fi as you normally do.
Conversely, slide the switch to the OFF position to disable the feature. If the device is currently using the network without a private address enabled, you may see a privacy warning.
Apple Watch
To switch your Apple Watch from using its actual MAC address to a randomized MAC address, you must enable the “Private Address” toggle in the Wi-Fi settings:
Press the Digital Crown on your Apple Watch, then open the Settings app.
Choose “Wi-Fi” from the root list.
Touch “i” next to the name of the network you joined.
Slide the switch “Private Address” to the ON position to enable the feature.
With the feature enabled, connect to Wi-Fi as you normally do.
Conversely, slide the switch to the OFF position to disable private Wi-Fi addresses.
Issues with private Wi-Fi addresses?
Some routers can be configured to notify you if a new device (as determined by its unique MAC address) joins the network. For instance, your router may support this feature to let you know if a neighbor or a rogue actor is trying to connect to your network. In that case, you may see a notification when your own device with a private address first joins the network.
→ How to connect to Wi-Fi networks from Control Center
“If you erase all content and settings from your device or use the Reset Network Settings feature, your device will use a different private Wi-Fi address the next time it connects to the Wi-Fi network,” Apple clarifies.
How To Check Your Apple Warranty Status
This article explains how you can check your Apple product warranty status and eligibility to purchase an AppleCare product.
Apple designs, manufactures and sells various products, including the iPhone, the iPad, the Mac, the iPod, the Apple Watch, the Apple TV, the AirPods, the HomePod, and the other Apple-branded accessories (keyboards, etc).
Apple product warrantiesApple offers warranties on new or refurbished Apple hardware. When you buy an Apple product, it usually comes with the Apple Limited Warranty. This warranty, basically, says that Apple warrants your products against defects and workmanship under normal use for one year.
Apple offers additional warranties. You extend (and upgrade) your protection if you purchase AppleCare+ or the AppleCare Protection Plan. The pricing for this additional coverage differs. For example, Apple’s extended warranty service costs $199 for the iPhone X, XS, and XS Max, offering two-year coverage including accidental damage. You can buy this when you buy your device or within the 60 days of your purchase.
Related articles:
Check your coverageThere are three ways to look up your warranty status:
1. My Support site: You can view all of your devices and their coverage online if they use the same Apple ID. Here is how:
Open Safari or any other browser on your device.
Once you log in, you will be able to view a list of all of your Apple devices.
2. My Support app. One of the ways that Apple offers support is the My Support app which is available on the App Store. You can download and use this app to check your warranty options (you can also contact Apple support via this app). Here is how:
On your iPhone or iPad, download the app.
Once installed, open the app and sign in.
Tap your name and avatar.
Tap Check Coverage.
Here you can see all of your devices and their coverage. If your device has no coverage, it will say “Out of Warranty”. If you tab your device, you will see more details about it.
3. The Check Coverage website. And the last method is to the Check Coverage website. You may want to use this method especially if the device that you are checking its warranty status is not useable. For example, the device won’t turn on or its screen is broken so you cannot use the methods above. For this method, however, you will need to know the device’s serial number. The next section explains how you can find your device’s serial number even if it is not working. Here is how you can use this website to check your warranty options:
Open Safari or any other Internet browser (e.g., Chrome) on your device or computer.
The new page will display your coverage.
How do I find my serial number?So you want to know your product’s serial number.
If you can turn on the product:
If you cannot turn on the product:
If you have your receipt or invoice, your serial number will be there.
If you have the original packaging, it may contain its serial number.
Most Mac (including desktop and notebook) models include their serial numbers on the underside of them.
AirPods serial numbers are on the underside of the lid.
Some Apple Watch models’ serial numbers are printed on the band slot.
Check your product’s surface. For example, you can find the serial number on the back of some iPhone, Apple Watch and iPad models.
You can find the serial number on the SIM tray on some iPhone and iPad models.
If you have a computer, you can find your serial number bu going to the Apple ID website. Here is how:
Sign in using your Apple ID and password.
Scroll down and find the Devices section.
A popup will display the details.
How To Identify Your Apple Tv Model
Apple, sadly, did not do a great job of making the various Apple TVs visually distinct from one another – at least, not in an immediately obvious way. As a result, it can be hard to tell the difference between all of Apple’s similar-looking Apple TV offerings, especially in secondhand marketplaces like eBay. Use this guide to identify your Apple TV model and learn the key differences between different models of Apple TV, both in hardware and software.
Rapid IdentificationLook for these ports when scanning the back of the device for rapid identification and answer the following questions:
Is it silvery-white with component video inputs? If so, it’s an Apple TV 1st Generation.
Does it have a USB-C port? If so, it’s an Apple TV HD (previously Apple TV 4th generation).
Does it not have a USB port of any kind? If so, it’s an Apple TV 4K.
Checking the Model NumberIf you have an Apple TV 2nd or 3rd generation, they’re visually indistinguishable. But they do have different model numbers.
To check your model number, look at the bottom of the device. At the bottom of the label you’ll see regulatory text and logos. In the first line scan for the “Made in China” text. Immediately after that line you’ll see the model number prefixed with an A.
A1218 is 1st generation.
A1378 is 2nd generation.
A1427 is 3rd generation.
A1469 is 3rd generation.
A1625 is 4th generation HD.
A1842 is 4K
Two 3rd Generation Model Numbers?The two 3rd-generation models come from the early 2012 and early 2013 models. The newer early 2013 model of the Apple TV 3rd generation has an A5 processor build on a smaller 28nm process size compared to the early 2012’s original 32nm process size. The early 2013 Apple TV 3rd generation also adds support for peer-to-peer AirPlay.
Feature DifferencesPorts that are familiar to most users or visually notable are in bold. These ports can be used to identify the Apple TVs quickly. All take the same power supply and use visually-indistinguishable Ethernet connectors.
Apple TV 4K
HDMI 2.0a (2160p, Dolby Vision, and HDR10)
Wi-Fi (802.11a/b/g/n/ac)
Bluetooth 5.0
No USB Port
Apple TV HD (Previously, Apple TV Fourth-Generation)
HDMI 1.4 (720p or 1080p)
Wi-Fi (802.11a/b/g/n/ac)
Bluetooth 4.0
USB‑C above HDMI port
Apple TV (3rd generation)
HDMI (720p or 1080p)
Wi-Fi (802.11a/b/g/n)
Optical audio
Micro-USB below HDMI port
Apple TV (2nd generation)
HDMI (720p)
Wi-Fi (802.11a/b/g/n)
Optical audio
Micro-USB below HDMI port
Apple TV (1st generation)
HDMI and component video (480p or 720p)
Wi-Fi (802.11b/g/n)
Optical and RCA stereo audio
USB 2.0 (for service and support)
Rectangular shape
Silver and clear plastic chassis
ConclusionIf you have access to the Apple TV or can see pictures of the Apple TV’s ports, you’ll be able to reliably distinguish its feature set. But the most informative side is actually the bottom of the device where the model number is printed. That can be directly translated into the exact model, with no need to try and visually separate ports. To see a complete accounting of all the differences between each Apple TV generation, check out EveryMac’s database of Apple hardware.
Image credit: Simon Yeo
Alexander Fox
Alexander Fox is a tech and science writer based in Philadelphia, PA with one cat, three Macs and more USB cables than he could ever use.
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Declutter Your Ecommerce Site To Boost Visitor Engagement And Conversion
Testing of over 900 Ecommerce sites shows how ‘cleaner’ designs can increase ecommerce sales
What can the fastest-growing eTailers teach us about visual design? Anyone involved in the design or marketing of ecommerce sites has had the discussion at some point: ‘is this design too busy? Too cluttered?’
As it turns out, it probably is. And you can probably make more money by cleaning it up – at least according to our latest research here at EyeQuant, a German neurotechnology company that specialises in quantitative user experience metrics.
A classic debate put to rest by data
To examine the role of visual clarity in user experience, the EyeQuant team took a sample of 960 ecommerce designs and showed them to 500 users in pairs, asking which design felt ‘cleaner’. After collecting responses from several hundred participants, the team ranked every design in the study and used this data to train an artificial intelligence that can assign a 0-100 ‘visual clarity’ score to any design with 95% accuracy compared to the real user ratings. A 0 score means that a design is ‘extremely cluttered’ (think Ling’s Cars) and a 100 is essentially a blank page.
Next, the team used this ‘visual clarity’ scoring method to analyze websites featured on a list of the fastest growing ecommerce sites in the United States (by revenue growth).
The analysis showed that there is a relationship between growth rates and clarity scores (correlation 0.27; p-value 0.06). Not only did the 50 fastest growing ecommerce sites prove to be significantly ‘cleaner’ in design than the rest of the internet (as measured by the Alexa 5000), but the best-of-the-best (top 10) ecommerce sites noticeably outperformed the other high achievers.
This evidence suggests that clean design is winning in ecommerce, and while the fastest-growers know this, many companies are missing out.
Optimization goalsIf cleaner designs lead to sales growth, then it makes sense to optimize. But what should your optimization goals be?
As with anything, you’ll find that improvements in visual clarity (and thus revenue) are subject to diminishing returns. At some point, your designs will be so clean that making it cleaner would mean removing content that’s really important to your users. In the EyeQuant study, this point seemed to be at a ‘clarity score’ around 90.
The most important thing is that the shopping experience on your site is better than realistic substitutes. If you sell fishing tackle online, the real ROI from clarity optimization is going to be in making your site cleaner than the other fishing tackle providers’ sites.
For that reason, it makes sense to perform an objective competitive analysis, either by mixing the ‘clarity’ question into your user tests, or using the aforementioned EyeQuant clarity analysis algorithm.
Making your design cleanerMany marketers think of a ‘clean’ design as simply ‘not having unnecessary stuff on the page’. Research shows that the truth is slightly more complex.
Users treat images much more favourably. Even if they have lots of visual content, images tend to be processed in the brain as a single, coherent picture, so users consider them to look much cleaner.
Case study of buyblindsdirect.co.ukTake for example this product page from a website selling blinds online – chúng tôi It’s extremely text heavy, and features only a relatively small image. The page feels a bit cluttered, as evidenced by it’s EyeQuant visual clarity score of 60.
Now look at this design from a competitor, chúng tôi which uses neatly organized bullet points instead of long-form sentences, and has a much larger image above-the-fold.
By doing this, they’ve managed to pitch the same product as our previous example, but with a much cleaner presentation (Clarity score: 73/100).
White Space and Page Length: one of the easiest ways to boost design clarity is to space it out more. Marketers often try to cram too much content into one screen view, particularly above the fold. Processing content in bite sizes is more pleasant for users, as long as they know where to look.
Case study of REIHere’s an example of a product page from REI where users can buy a camping backpack, which scored a 58 according to the EyeQuant algorithm. The accompanying ‘clarity map’ shows which parts of the page are the most cluttered. You can see that 2 major areas that cause trouble are the product description and the offer to watch a video of the backpack being used.
Compare that with this MEC page selling a camping backpack:
The product description is still present on the page and easy to find, but nestled slightly below the fold. This page achieves a 75 – significantly higher than the REI page, yet it contains virtually the same content, just presented more effectively without cramming too much onto the screen at once.
Content Organization Cues: You might be surprised to hear that sometimes making a page cleaner looking means adding to the design, but it’s true if that content helps the user understand how the page is chúng tôi example, Epson recently redesigned some category pages to improve their clarity scores, and found that adding a button to a textual call-to-action actually increased the visual clarity of their design. Below you can see how a mockup on the left scored a 73, while adding the button – which makes it instantly more clear what the text is about – increased the score to a 75.
With these tips and a commitment to measuring the clarity of your designs, you can easily get a leg up on your competitors and improve sales. To try out the EyeQuant visual clarity algorithm for yourself, claim 2 free analysis credits on EyeQuant’s site.
Thanks to Kurtis Morrison for sharing his thoughts and opinions in this blog post. As Vice President of client services at EyeQuant, Kurtis Morrison is at the forefront of an exciting neuroscience startup whose technology is used by companies like Google, British Gas, and Epson to instantly measure and influence visual attention and perception of website designs. Prior to EyeQuant, Kurtis specialised in planning and marketing large-scale concert tours for classical musicians. He studied commerce at the University of Victoria and HHL Leipzig Graduate School of Management. You can connect with Kurtis on LinkedIn.
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