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Predictive Analytics is the future of marketing So, I agree with the general thrust of one of those.

The results. The results are phenomenal. They really are startling – to the extent that I’m looking at our client’s results and going back to our Head of Insight because there’s clearly a mis-type here (there isn’t). But if we take the potential success as a given, why are so few marketers investing in and committing to AI-Driven Predictive Analytics? Well speaking to my fellow marketers, the same phrases keep cropping up: ‘we can’t really implement the full set of predictive models yet, so we’ll hang on a bit’; ‘GDPR’s been a bit of a nightmare’; ‘I’m not sure we’ve got the data, it’s all over the place’; ‘it all seems really complex’.

But why complex? We predict all the time using the data available to us.

I predict my partner will want to watch the golf this weekend as opposed to visiting the cinema with me. How? Well, I’m looking at his previous tv preferences (past behaviour), the fact he’s been looking at the TV guide to see what’s on (current behaviour), and extra contextual information I hold (he’s a keen golfer himself).

So I can predict, with a high degree of certainty, his likely action this weekend. This is not the action I want. I want to go to the cinema. I want to see Oceans 8 (don’t judge). I want to change his likely action.

How? Well I need to market it to him with the right message. This is a message I can convincingly craft because I know his likely action. So I will wax lyrical about the film. I’ll remind him Sandra Bullock’s in it (don’t ask), maybe add an incentive like dinner beforehand and remind him that the last time he watched the US Open golf he fell asleep overnight on the sofa and got a crick in his neck.

I’ve predicted his likely action and then used my marketing skills to modify this to the result I want to see.

Now let’s visualise our marketing database and apply the same logic.

If we focus on an area of the customer journey where we’re struggling to realise the maximum potential, we can see how a predictive model can help. Let’s say I want to convert more single purchasers into multi-purchasers. After all multi-purchasers only account for 8% of the average customer database, but generate 40% of the value. This is an area we want to grow! Following on from my homelife analogy above, we’re going to analyse the following:

Past behaviour

Recent behaviour

Any other useful factors (for example, is this a model where demographic, contextual or location data might play a part?)

What behaviours are we interested in? Well chatting to our Head of Insight there’s 100-150 fields that are considered in every model. Now thankfully these models are built in to our Marketing Automation technology, so no one is literally having to sift 100 plus fields. But anything that can make our predictions more accurate is given consideration. One of the other marketer concerns was that they didn’t have enough of the right kind of data. Quoting our Head of Insight again, you can start with what you have! Work out what you need to know more about and then work from there. She’s also written a great blog on when Predictive is a good idea – you can read it here.

Anyway, back to our mission to increase our multi-purchasers. Our model has combined past behaviours, current behaviours and any other useful information to form two groups. Likely to become a multi-purchaser and unlikely to become a multi-purchaser. Easy, right? This is the time to use your marketer super-hero skills and craft two messages to specifically target those two groups of customers. Obviously, the group who are likely to become multi-purchasers are a slightly easier proposition than those who aren’t. However, you’re not shooting in the dark here. You know they’re the difficult group, unlikely, at the moment, to shop with you again. So how do you get them back? You know your brand, you know what works, you know what messages have real impact – and now you know exactly who to send it to! Bingo!

So there we have it. The best models will echo the customer journey, following customer acquisition through to multi-purchase, VIP, unsubscribe and churn reduction. The idea is that your customers will move automatically through all of these models in time – leaving you to hone the messaging, strategy and add value in every way without faffing with the database.

Before I go I owe you one more prediction. And what are betting odds but another form of prediction looking at exactly what we’ve just discussed? A combination of past behaviour, current behaviour, and other relevant factors to predict a likely outcome!

Go for Brazil. Currently sitting at 4/1*. You’re welcome.

*Disclaimer – as of 1630 20/6/18 – don’t gamble your mortgage on it…

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Machine Learning Vs Predictive Analytics

Difference Between Machine Learning and Predictive Analytics

Hadoop, Data Science, Statistics & others

Machine Learning

Machine learning internally uses statistics, mathematics, and computer science fundamentals to build logic for algorithms that can do classification, prediction, and optimization in both real times as well as batch mode. Classification and Regression are two main classes of a problem under machine learning. Let’s understand both Machine Learning and Predictive Analytics in detail.

Classification

Under these buckets of a problem, we tend to classify an object based on its various properties into one or more classes. For example, classifying a bank customer to be eligible for a home loan or not based on his/her credit history. Usually we would have transactional data available for the customer like his age, income, educational background, his work experience, industry in which he is working, number of dependents, monthly expenses, previous loans if any, his spending pattern, credit history, etc. and based on this information we would tend to calculate if he should be given loan or not.

To measure the accuracy of regression models, metrics like false positive rate, false-negative rate, sensitivity, etc. are used.

Regression is another class of problems in machine learning where we try to predict the continuous value of a variable instead of a class unlike in classification problems. Regression techniques are generally used to predict the share price of a stock, sale price of a house or car, a demand for a certain item, etc. When time-series properties also come into play, regression problems become very interesting to solve. Linear regression with ordinary least square is one of the classic machine learning algorithms in this domain. For time series based pattern, ARIMA, exponential moving average, weighted moving average, and simple moving average are used.

To measure the accuracy of regression models, metrics like to mean square error, absolute mean square error, root measure square error, etc. are used.

Predictive Analytics

A predictive analyst mostly uses tools like excel. Scenario or goal seek are their favourite. They occasionally use VBA or micros and hardly write any lengthy code. A machine learning engineer spends all his time writing complicated code beyond common understanding, he uses tools like R, Python, Saas. Programming is their major work, fixing bugs and testing on the different landscapes a daily routine.

Head to Head Comparison between Machine Learning and Predictive Analytics (Infographics)

Below is the top 7 Comparision between Machine Learning and Predictive Analytics:

Machine Learning and Predictive Analytics Comparison Table

Below is the detailed explanation of Machine Learning and Predictive Analytics.

Machine Learning Predictive Analytics

It is an overall term encompassing various subfields including predictive analytics. It can be treated as a subfield of machine learning.

Heavily coding oriented. Mostly standard software-oriented where a user need not code much themselves

It is considered to be generated from computer science i.e. computer science can be treated as the parent here. Statistics can be treated as a parent here.

It is the technology of tomorrow. It is so yesterday.

It is a machine dominated by many techniques that are hard to understand but work like charm like deep learning. It is user dominated with techniques that must be intuitive for a user to understand and implement.

Tools like R, Python, SaaS are used. Excel, SPSS, Minitab are used.

It is very broad and continuously expanding. It has a very limited scope and application.

Conclusion

From the above discussion on both Machine Learning vs Predictive Analytics, it is clear that predictive analytics is basically a sub-field of machine learning. Machine learning is more versatile and is capable to solve a wide range of problems.

How To Watch Cricket World Cup: England Vs New Zealand

‘how to watch’ section), how to catch highlights after the action’s finished, and how to listen live on the radio. For the big Test series after the cup’s finished, see How to watch England vs Australia cricket live.

The next match is the big one:

14 July (10.30am): FINAL: ENGLAND vs New Zealand (Lord’s, London) – Live on Channel 4 (or More4 while the British Grand Prix is on), Sky One, Sky Sports Cricket World Cup and Sky Sports Main Event from 9am

When does the Cricket World Cup take place?

From the opening match on 30 May to the final on 14 July. (Full schedule here.)

How many games are there?

There are 45 games in the Cricket World Cup group stage (in which every team plays every other team), then the two semi-finals and the final, for a total of 48.

That doesn’t appear to include the usual grim third-place playoff you get before most world cup finals, so we guess they’re not doing that.

Which channel will broadcast the Cricket World Cup 2023?

Sky Sports Cricket has the live coverage rights in the UK and Ireland, while Channel 4 has the UK highlights (although there are plenty of other ways to watch highlights, Australia: Nine Network, Fox Sports Bangladesh: Bangladesh Television, Gaza TV and Star Sports Canada: Asian Television Network, plus chúng tôi web streaming Europe (Except UK & Ireland): chúng tôi web streaming Hong Kong: Star Cricket India: Star Sports, DD Sports, plus chúng tôi web streaming New Zealand: Sky Sport Pakistan: Ten Sports Pakistan, PTV Sports Singapore: Star Cricket Sri Lanka: Star Sports, Dialog TV, plus chúng tôi web streaming South Africa: SuperSport How to watch the Cricket World Cup 2023 in the UK

The final is being broadcast simultaneously on Channel 4, Sky One, Sky Sports Cricket World Cup (the rebranded version of what had been known previously as Sky Sports Cricket) and Sky Sports Main Event. The Channel 4 coverage will be interrupted partway through for the British Grand Prix, at which point coverage will switch temporarily to More4.

Channel 4 and More4 are free-to-air channels that can be accessed via a Freeview box or for £23 per month – or, as part of a limited-time offer to coincide with the Cricket World Cup and the Ashes, you can just add Sky Sports Cricket for £10 a month.

If you’re a Sky newcomer a basic package starts at £22 per month. Sky Sports Cricket then costs an extra £10 on top of that for a selection of sports, or £23 for the lot.

Sky Q service, which starts at £13 per month (for the first 18 months – price will increase afterwards) and adds additional features. Have a look at our guide to Sky Q pricing, bundles and features to read about those, or jump straight to the day pass costs £8.99; a week pass is £14.99; and the month pass will normally set you back £33.99 and roll on to the next month unless cancelled. (There’s also a mobile pass for £5.99 per month, but avoid this like the plague – it’s great for football, NBA, rugby and horse racing, but doesn’t include cricket.)

However, until 9 June 2023 you can sign up to NordVPN is our top recommendation, but our best VPN chart rounds up several excellent alternatives that may be a better fit for you in terms of features and pricing.

How to watch free highlights

As mentioned, Channel 4 has the rights to show highlights in the UK and will broadcast these on the evening of each match, likely around midnight – you get around an hour per day, regardless of whether one or two matches were played, but it’s still by far the most in-depth highlights package available for free. You can catch up with any episodes you’ve missed the ICC YouTube page has shortish highlights (around 5 minutes) of each World Cup match. There will be unofficial highlights packages too if you’re prepared to search through all the cricket spam on YouTube. (We link to YouTube highlights of each completed match in the schedule section.)

The official Cricket World Cup website has a video section with highlights of England vs South Africa and other games.

Finally, Twitter is an excellent source of brief highlights in almost real time. We follow four main accounts for this – England Cricket, Sky Sports Cricket, Wisden and Cricingif – but bear in mind that the TV rights vary and you may need to adapt on the fly. Check the Test Match Special service, which is available online and on digital via BBC Radio 5 Live Sports Extra.

Check out the full radio schedule here.

I Asked Chatgpt To Predict Xrp’s Trajectory Post Ripple’s Victory, It Said…

13 July is going to be remembered as a memorable day for Ripple [XRP] as it secured a partial victory in its legal battle with the U.S. Securities and Exchange Commission (SEC). XRP’s value immediately surged by 90% to $0.908 after the announcement.

The U.S. District Court of the Southern District of New York ruled in its judgement that the sale of Ripple’s XRP tokens on crypto exchanges and though programmatic sales did not constitute investment contracts; hence, it is not a security in this case. But the court also ruled that the institutional sale of the XRP tokens violated federal securities laws.

However, the split judgement could lead to an ambiguous understanding about the status of XRP and other cryptocurrencies.

It would be difficult to predict price action and trade outcomes of XRP. The situation is complicated as the lawsuit draws closer to different nuances and counter-arguments being issued, triggering markets.

An AI solution can certainly be used to attain some clarity, specifically ChatGPT. OpenAI’s ChatGPT is a generative AI model that has gained massive traction since its initial rollout with use cases across many industries. Can it be helpful in XRP price analysis and prediction? Well, the answer is surprisingly basic.

XRP fundamental analysis using ChatGPT

We asked ChatGPT to give us a fundamental analysis of XRP and it offered a detailed answer, as shown.

This is the shorter version of the response –

Fundamental analysis is one of the basic ways to determine the intrinsic value of an asset.

We had earlier asked ChatGPT about the performance of XRP in the face of SEC’s lawsuit against Ripple Labs. We had interrogated out AI buddy about its understanding of the potential impact of the lawsuit on investors holding XRP.

ChatGPT had acknowledged difficulty in predicting the accurate outcome and impact of the lawsuit.

“Overall, the outcome of the SEC lawsuit against Ripple is uncertain, and it is difficult to predict exactly how it will affect XRP’s price in the short and long term. Investors should carefully consider the potential risks and uncertainties involved before making any investment decisions.”

Now we know the fundamental analysis and market sentiment, especially from the lawsuit angle. So, how has XRP performed so far in the past? Can ChatGPT be helpful on this front too?

Pull XRP’s historical price data

Although historical data doesn’t necessarily affect future price movements, price action is king in technical analysis. And, past trends can offer crucial insights. We asked ChatGPT to pull XRP’s historical price action data to accomplish this step.

The AI model gave a year-by-year breakdown of XRP’s price action from 2023 to 2023 –

In early 2023, XRP was trading at less than $0.01 per token. It then experienced a significant increase in value, reaching an all-time high of around $3.84 in early January 2023.

After reaching its peak, XRP’s price began to decline and remained relatively stable for several months before experiencing another surge in late 2023, rising to around $0.75 in November of that year.

In 2023, XRP’s price fluctuated between around $0.25 and $0.50 for much of the year before dropping to around $0.20 by the end of the year.

In 2023, XRP’s price remained relatively stable in the first half of the year, hovering between around $0.15 and $0.25. However, in December 2023, the U.S. Securities and Exchange Commission (SEC) announced a lawsuit against Ripple, claiming that XRP was an unregistered security. This caused XRP’s price to drop sharply, falling to around $0.17 by the end of the year.

In 2023, XRP’s price fluctuated, reaching a high of around $1.96 in April before dropping again in May and June. However, in November 2023, XRP’s price registered another surge, reaching a high of around $1.40.

The aforementioned output shows XRP’s price action was largely determined by market sentiment and regulatory pressure. In addition, XRP’s highs and lows throughout the previous years could act as key support or resistance levels in the future.

However, ChatGPT has limited access to information from 2023 or below. That makes it difficult to pull data beyond 2023, let alone make future predictions which OpenAI’s policy firmly prohibits. Ergo, we followed ChatGPT jailbreak techniques to bypass some of these limitations to try and get modest XRP price predictions.

Read Ripple [XRP] Price Prediction 2023-24

Pushing the AI model beyond OpenAI’s limitations doesn’t guarantee output accuracy. The classic version clearly stated it has no access to data beyond September 2023.

However, the jailbreak version gives hypothetical outputs, which can be misleading. For example, it claimed XRP’s highest value in 2023 was $10.50 per coin. And yet, the all-time high (ATH) of XRP was $3.84 (January 2023).

Asked about 2023 price predictions for XRP, ChatGPT makes a modest estimate of $5 per coin. After tweaking the prompts, we asked ChatGPT to make predictions based on historical price data and recent judgement.

Though the classic version of ChatGPT did not make any prediction, the jailbroken version provided a modest forecast of $2.5 for XRP’s price.

Let’s look at XRP’s on-chart indicators…

XRP had a strong first quarter in 2023. The altcoin surged from $0.300 to $0.5298, rising by more than 75% on the charts.

The recent judgement has given a huge boost to its price action. At press time, XRP was trading at $0.7215.

Both its Relative Strength Index (RSI) and the Money Flow Index (MFI) comfortably rested above the neutral 50-mark. Its On Balance Volume (OBV) showed an upward movement.

In conclusion, XRP’s indicators suggest that it can easily sustain its price rally for now.

Is your portfolio green? Check out XRP Profit Calculator

ChatGPT’s shortcomings and strong points

ChatGPT is an invaluable tool, especially on the fundamental and technical analysis front. It can help pull off historical data and XRP’s fundamental analysis within seconds. Moreover, it can bypass some of the AI model’s restrictions to get modest results, including price predictions.

However, ChatGPT is limited to 2023 data, and bypassing its restrictions doesn’t guarantee accurate output. As such, human input is key in making sense of some data from the AI model.

Conclusion

ChatGPT cautions traders of XRP’s prospects and makes modest predictions amidst the overwhelming market uncertainty around regulatory scrutiny worldwide. The AI model predicts XRP could hit $2.5-$5 by the end of 2023.

ChatGPT could revolutionize cryptocurrency price analysis and trading. Its fundamental analysis of XRP can save beginner traders the time and effort needed to understand the asset.

In the meantime, traders can learn more about ChatGPT to create and test trading strategies to improve trading performance and results. It could offer traders a leg up, especially when dealing with riskier assets like XRP, which is facing increased regulatory pressure.

At press time, XRP’s indicators were very bullish, given its partial victory at court.

Jailbreak Guide: Can I Jailbreak?

With Apple’s ever-turning game of unsigning older firmware to prevent downgrades to jailbreakable firmware, jailbreakers are forever wondering what the best strategy is for their device.

Should existing jailbreakers stick with their jailbroken firmware, or should they upgrade? If they’re already without a jailbreak, then which firmware version should they be on to get one? What should they do to upgrade from an older jailbroken firmware?

In this article, we discuss the best options for every device and firmware version so that you can make an informed decision.

Navigate to the section corresponding to the firmware version on your device and find the sub-section that refers to your device type. You may need to know whether your device is 64-bit or 32-bit, as well as what generation chip your device has (e.g. iPhone X is has an A11 chip). A quick internet search will give you those details.

Remember that these are recommendations based on current information. Information changes from one day to another, so it’s a good idea to check back frequently for up-to-date details. For legacy firmware, check out our more general introduction to jailbreaking.

Contents iOS & iPadOS 16.0-16.4

There may be a jailbreak for your firmware! If you’re already on iOS or iPadOS 15.5-15.6.1, stay there. Do not update your firmware and be sure to turn off automatic updates on your device and take steps to block updates.

You’re out of luck for now; there’s no jailbreak for this firmware. It’s unknown if one could be released anytime soon, so stay on the lowest possible firmware and avoid software updates.

You can jailbreak with palera1n-c, however you will need to use a jailbreak tweak like Checkl0ck to set a passcode afterwards, which only works in a jailbroken state and is a security risk. The jailbreak is also semi-tethered, which means that it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state (without a passcode) after each reboot, until re-jailbroken. All future firmware versions released for these devices should also be supported for the rest of their lifespan since the checkm8 bootrom exploit can’t be patched by Apple. The palera1n-c jailbreak can be installed either rootful or rootless and uses Sileo for a package manager app and Substitute for tweak injection.

Jailbreak with palera1n-c. Devices with an A9-A10 chip which can run iOS or iPadOS 16 can jailbreak right now now and can use a passcode regularly, unlike A11 devices as discussed above. The jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. All future firmware versions released for these devices should also be supported for the rest of their lifespan since the checkm8 bootrom exploit can’t be patched by Apple. The palera1n-c jailbreak can be installed either rootful or rootless and uses Sileo for a package manager app and Substitute for tweak injection.

iOS & iPadOS 15.5-15.6.1

You’re out of luck for now; there’s no jailbreak for this firmware. It’s unknown if one could be released anytime soon, so stay on the lowest possible firmware and avoid software updates.

Jailbreak with palera1n-c. Devices with an A9-A10 chip which can run iOS or iPadOS 15 can jailbreak right now now and can use a passcode regularly, unlike A11 devices as discussed above. The jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. All future firmware versions released for these devices should also be supported for the rest of their lifespan since the checkm8 bootrom exploit can’t be patched by Apple. The palera1n-c jailbreak can be installed either rootful or rootless and uses Sileo for a package manager app and Substitute for tweak injection.

iOS & iPadOS 15.0-15.4.1

There are jailbreaks for your firmware! If you’re already on iOS or iPadOS 15.0-15.4.1, stay there. Do not update your firmware and be sure to turn off automatic updates on your device and take steps to block updates.

You can jailbreak with Dopamine. Dopamine is a semi-untethered jailbreak that doesn’t require a computer to re-jailbreak after every reboot. It’s also installed using TrollStore, which means that once installed, it becomes permanently signed on your device so that you don’t need to re-sign the app every seven days like you normally would have to do with basic sideloading. Dopamine is a rootless jailbreak that uses Sileo or Zebra for a package manager and ElleKit for tweak injection.

iOS & iPadOS 14.6-14.8

There are jailbreaks for your firmware! If you’re already on iOS or iPadOS 14.0-14.3, stay there. Do not update your firmware and be sure to turn off automatic updates on your device and take steps to block updates.

You’re out of luck; there’s no jailbreak for this firmware and no apparent interest in making one.

You can jailbreak with unc0ver. Unc0ver is a semi-untethered jailbreak that doesn’t require a computer to re-jailbreak after every reboot, Interestingly, unc0ver on these version(s) of iOS & iPadOS includes the Fugu14 untether that keeps the sideloaded app signed indefinitely, but you will still need to re-jailbreak after every reboot (no computer required). Unc0ver uses Cydia for a package manager and Substitute for tweak injection.

You can jailbreak with checkra1n, however you will need to use a jailbreak tweak like Checkl0ck to set a passcode afterwards, which only works in a jailbroken state and is a security risk. The jailbreak is also semi-tethered, which means that it requires a computer to re-jailbreak after every reboot. All future firmware versions released for these devices should also be supported for the rest of their lifespan since the checkm8 bootrom exploit can’t be patched by Apple. The device will work in an unjailbroken state (without a passcode) after each reboot, until re-jailbroken.

Jailbreak with checkra1n. Devices with an A8-A10 chip which can run iOS or iPadOS 14, such as the iPad mini 4, iPad Air 2, iPad 5-7, iPod touch 7, iPhone 7 & 7 Plus, and more, can jailbreak right now now and can use a passcode regularly, unlike A11 devices as discussed above. The jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. All future firmware versions released for these devices should also be supported for the rest of their lifespan since the checkm8 bootrom exploit can’t be patched by Apple.

iOS & iPadOS 14.4-14.5.1

All Devices

You can jailbreak with unc0ver. Unc0ver is a semi-untethered jailbreak that doesn’t require a computer to re-jailbreak after every reboot, but the jailbreak app you sideload with utilities such as AltStore or Sideloadly will need to be re-signed every seven days. Unc0ver uses Cydia for a package manager and Substitute for tweak injection.

iOS & iPadOS 14.0-14.3

You can jailbreak with Taurine. Taurine is a semi-untethered jailbreak that doesn’t require a computer to re-jailbreak after every reboot, but the jailbreak app you sideload with utilities such as AltStore or Sideloadly will need to be re-signed every seven days. Taurine uses Sileo for a package manager and libhooker for tweak injection.

iOS & iPadOS 13.5.1-13.7

There are jailbreaks for your firmware! If you’re already on iOS or iPadOS 13.5.1-13.7, stay there. Do not update your firmware and be sure to turn off automatic updates on your device and take steps to block updates.

Jailbreak with Odyssey. Odyssey is semi-untethered and does not need a computer to re-jailbreak after a device reboot, but the Odyssey jailbreak app must be re-signed with a sideloading utility such as AltStore or Sideloadly once every seven days.

Devices with an A8-A10 chip (not A11) that can run iOS or iPadOS 14, and are content with the semi-tethered checkra1n jailbreak have the option to use it. For most users, a semi-untethered jailbreak will be more convenient, and they should not update their firmware and use the Odyssey jailbreak instead.

iOS & iPadOS 13.0-13.5

There are jailbreaks for your firmware! If you’re already on iOS or iPadOS 13.0-13.5, stay there. Avoid software updates, disable automatic updates on your device, and take steps to block updates.

Jailbreak with unc0ver. unc0ver is semi-untethered and does not need a computer to re-jailbreak after every reboot. It comes with the Cydia package manager by default, but other options such as Sileo and Zebra are also available. Substitute is used for tweak injection.

Jailbreak with Odyssey. Odyssey is semi-untethered and does not need a computer to re-jailbreak after a device reboot. It comes with Sileo package manager by default and uses libhooker for tweak injection.

Devices with an A8-A11 chip that can run iOS or iPadOS 13, such as the iPad mini 4, iPad Air 2, iPad 5-7, iPod touch 7, iPhone 7 & 7 Plus, and more, can jailbreak with checkra1n. The jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. For most users a semi-untethered jailbreak like unc0ver or Odyssey may be more convenient.

Devices with an A8-A10 chip (not A11) that can run iOS or iPadOS 14, and are content with the semi-tethered checkra1n jailbreak also have the option to use it chúng tôi most users a semi-untethered jailbreak like unc0ver or Odyssey may be more convenient.

iOS 12.4.9-12.5.7

There are jailbreaks for your firmware! If you’re already on iOS 12.4.9-12.5.7, stay there. Avoid software updates, turn off automatic updates on your device, and take steps to block updates.

Jailbreak with Chimera. Chimera is semi-untethered and does not need a computer to re-jailbreak after a device reboot. It comes with Sileo package manager by default and uses libhooker for tweak injection.

You may also jailbreak with checkra1n. The checkra1n jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. For most users a semi-untethered jailbreak will be more convenient, and they should use Chimera.

iOS 12.0-12.4.8

There are jailbreaks for your firmware! If you’re already on iOS 12.0-12.4.8, stay there and avoid software updates.

Jailbreak with unc0ver. unc0ver is semi-untethered and does not need a computer to re-jailbreak after a device chúng tôi comes with the Cydia package manager by default, but other options such as Sileo and Zebra are also available. Substitute is used for tweak injection.

Jailbreak with Chimera. Chimera is semi-untethered and does not need a computer to re-jailbreak after a device reboot. It comes with Sileo package manager by default, and uses libhooker for tweak injection.

Devices with an A8-A11 chip which can run iOS or iPadOS 12, such as the iPad mini 4, iPad Air 2, iPad 5-7, iPod touch 7, iPhone 7 & 7 Plus, and more, may also jailbreak with checkra1n. The jailbreak is semi-tethered, which means it requires a computer to re-jailbreak after every reboot. The device will work in an unjailbroken state after each reboot, until re-jailbroken. For most users a semi-untethered jailbreak will be more convenient, and they should not update their firmware, instead opting to use unc0ver or Chimera.

Devices with an A8-A10 chip (not A11) and iPad mini 4 users who are content with the semi-tethered checkra1n jailbreak also have the option to use it instead. For most users a semi-untethered jailbreak will be more convenient, and they should avoid firmware updates and use unc0ver or Chimera instead.

iOS 11.0-11.4.1

There are jailbreaks for your firmware! If you’re already on iOS 11.0-11.4.1, stay there. Do not update.

Jailbreak with unc0ver. unc0ver is semi-untethered and does not need a computer to re-jailbreak after a device reboot. It comes with Cydia package manager by default, and uses Substitute for tweak injection.

Jailbreak with Electra. Electra is semi-untethered and does not need a computer to re-jailbreak after a device reboot. It comes with Sileo package manager by default, and uses libhooker for tweak injection.

Devices with an A9-A10 chip (not A11) and iPad mini 4 users who are content with the semi-tethered checkra1n jailbreak may use it. For most users, a semi-untethered jailbreak such as unc0ver or Electra will be more convenient.

Devices with an A7-A8 chip, except for the iPad mini 4, alsk have the option to jailbreak with Chimera. See iOS 12.4.9-12.5.1 instructions above for more details.

iOS 10.0-10.3.4

There are jailbreaks for your firmware! If you’re already on iOS 10.0-10.3.4, stay there. Do not update.

TotallyNotSpyware. Rather than an app-based jailbreak, this is a web page hosting both Meridian and doubleh3lix. It automatically selects which tool to jailbreak your device with and installs the jailbreak directly via the web page.

Check out tihmstar’s doubleh3lix jailbreak for all 10.x firmwares. A traditional jailbreak with a KPP bypass, it boasts Cydia and Substrate. The only downside is lack of support for chips newer than A9. That means that the iPhone 7 & 7 Plus, iPad Pro, etc. must use another option.

You can jailbreak with Meridian, which supports all 64-bit devices on all iOS 10.x firmware.

Devices with an A9-A10 chip and iPad mini 4 users who are content with the semi-tethered checkra1n jailbreak can use it. For most users a semi-untethered jailbreak will be more convenient.

Devices with an A7-A8 chip, except for the iPad mini 4, may also jailbreak with Chimera. See iOS 12.4.9-12.5.1 instructions above for more details.

You can use tihmstar’s h3lix tool for iOS 10.x to jailbreak your device semi-untethered. Also, as iOS 10.3.4 is the last signed version for 32-bit, you could update from iOS 10.x to iOS 10.3.3 to get the latest bug fixes, and then jailbreak with h3lix.

If you have blobs for iOS 9.1-9.3.4 and prefer untethered jailbreaks, you can downgrade from iOS 10 to iOS 9.1-9.3.4, then jailbreak with Home Depot. Untether that jailbreak with UntetherHomeDepot!

iOS 9.3.5-9.3.6

You’re out of luck; there’s no jailbreak for this firmware and no apparent interest in making one. Devices with an A9 chip and iPad mini 4 users who are happy with the restrictions of a semi-tethered jailbreak have the option to update to the current firmware and jailbreak there with checkra1n instead. See iOS & iPadOS 14.0-current instructions above for more details.

You’re out of luck; there’s no jailbreak for this firmware, and no apparent interest in making one. Devices with an A7-A8 chip, except for the iPad mini 4 have the option to update to iOS 12.5.1 and jailbreak there with Chimera instead. See iOS 12.4.9-12.5.1 instructions above for more details.

You can jailbreak! Use tihmstar and siguza’s Phœnix tool to jailbreak your device semi-untethered.

Alternatively, if your device handles iOS 10 well and you want the newer features and fixes, upgrade to iOS 10.3.3 and jailbreak with tihmstar’s h3lix tool for iOS 10.x.

If you have blobs for iOS 9.1-9.3.4 and prefer untethered jailbreaks, you can downgrade from iOS 9.3.5 to iOS 9.1-9.3.4, then jailbreak with Home Depot. Untether that jailbreak with UntetherHomeDepot!

iOS 9.3.4

You’re out of luck; there’s no jailbreak for this firmware, and no apparent interest in making one. Devices with an A9 chip and iPad mini 4 users who are content with a semi-tethered jailbreak May jailbreak with checkra1n. See iOS & iPadOS 14.0-current instructions above for more details.

You’re out of luck; there’s no jailbreak for this firmware, and no apparent interest in making one. Devices with an A7-A8 chip, except for the iPad mini 4 may update to iOS 12.5.1 and jailbreak there with Chimera instead. See iOS 12.4.9-12.5.1 instructions above for more details.

You can jailbreak! Use Home Depot to jailbreak your device. Untether the jailbreak with UntetherHomeDepot!

Alternatively, if your device handles iOS 10 well and you want the latest features and fixes, upgrade to iOS 10.3.3 and jailbreak with tihmstar’s h3lix tool for iOS 10.x. This is swapping an untethered jailbreak for a semi-untethered one, so consider carefully whether you want to or not.

iOS 9.2-9.3.3

You can jailbreak with Pangu 9.2-9.3.3. If you like, you can stay on 9.2-9.3.3, and live long and prosper with your jailbreak.

Devices with an A9 chip and iPad mini 4 users who are content with a semi-tethered jailbreak also have the option to jailbreak with checkra1n. See iOS & iPadOS 14.0-current instructions above for more details.

Devices with an A7-A8 chip, except for the iPad mini 4 also have the option to update to iOS 12.5.1 and jailbreak there with Chimera instead. See iOS 12.4.9-12.5.1 instructions above for more details.

You can jailbreak already! Use Home Depot to jailbreak your device. Untether the jailbreak with UntetherHomeDepot!

Alternatively, if your device handles iOS 10 well and you want its features and fixes, upgrade to iOS 10.3.3 and jailbreak with tihmstar’s h3lix tool for iOS 10.x. This is swapping an untethered jailbreak for a semi-untethered one, so consider carefully whether you want to or not.

iOS 9.1

You can jailbreak with Pangu9. If you like, you can stay on iOS 9.1 and live long and prosper with your jailbreak.

Devices with an A9 chip and iPad mini 4 users who are content with a semi-tethered jailbreak have the option to jailbreak with checkra1n. See iOS & iPadOS 14.0 instructions above for more details.

You can jailbreak already! Use Home Depot to jailbreak your device. Untether the jailbreak with UntetherHomeDepot!

iOS 9.0-9.0.2

You can jailbreak with Pangu9. If you like, you can stay on 9.0-9.0.2, and live long and prosper with your jailbreak.

Devices with an A9 chip and iPad mini 4 users who are content with a semi-tethered jailbreak have the option to jailbreak with checkra1n. See iOS & iPadOS 14.0-current instructions above for more details.

You can jailbreak already with Pangu9!

If you want to be on the highest possible firmware that’s untetherable and you have blobs for iOS 9.1-9.3.4, you can upgrade to any of them and then jailbreak with Home Depot. Untether that jailbreak with UntetherHomeDepot!

Alternatively, if your device handles iOS 10 well and you want its features and fixes, upgrade to iOS 10.3.3 and jailbreak semi-untethered with tihmstar’s h3lix tool for iOS 10.x.

iOS 8.4.1

You’re out of luck; there’s no jailbreak for this firmware, and no apparent interest in making one. You have the option to update to iOS 12.5.1 and jailbreak with Chimera. See iOS 12.4.9-12.5.1 instructions above for more details.

Jailbreak now with tihmstar’s EtasonJB for iOS 8.4.1!

If you have blobs for iOS 9.0-9.3.4, you can upgrade to any of them by jailbreaking with EtasonJB and using futurerestore.

If you only have blobs for iOS 9.3.5, you can upgrade to that and use tihmstar and siguza’s Phœnix tool to jailbreak your device semi-untethered.

Alternatively, if your device handles iOS 10 well and you want its features and fixes, upgrade to iOS 10.3.3 and jailbreak semi-untethered with tihmstar’s h3lix tool for iOS 10.x.

iOS 8.4 and below

You can jailbreak already, with various tools, depending on your firmware version. If you don’t mind the considerable compatibility problems you’ll be experiencing by now and love solid, untethered jailbreaks, stay where you are. You also have the option to update to iOS 12.5.1 and jailbreak there with Chimera instead. See iOS 12.4.9-12.5.1 instructions above for more details.

You have options. You can jailbreak already, with various tools, depending on your firmware version.

Otherwise, if you have iOS 9 blobs and want to upgrade for better compatibility, you can upgrade to any iOS 9 firmware and then jailbreak with either Pangu (9.0-9.0.2), Home Depot (9.1-9.3.4), or Phœnix (9.3.5).

Upgrading to Phœnix (9.3.5) will be swapping an untethered for a semi-untethered jailbreak however, so you’ll have to choose between a newer iOS with better app support and an untethered jailbreak, unless you go with 9.0-9.3.4.

Alternatively, if your device handles iOS 10 well and you want its features and fixes, upgrade to iOS 10.3.3 and jailbreak semi-untethered with tihmstar’s h3lix tool for iOS 10.x.

tvOS and Apple TV

tvOS 14.5+

Whilst checkra1n should support this and all future tvOS versions, Apple appears to have patched something to make life difficult. Jailbreaking these firmwares is currently not working, though this may be fixed in the future.

tvOS 13.4.8-14.4

As always, all users should block updates and not update. Start saving blobs with TSS Saver for all current and future firmwares.

Using checkra1n on Apple TV 4K requires a costly and difficult hardware modification to provide USB access to the device, but is possible. Apple TV 4 does not require this. For users unable or unwilling to make this modification, downgrade your Apple TV 4K to the lowest signed firmware and wait for a sideloadable tool which does not need USB access, as seen in the past.

tvOS 11.0-13.4.5

Jailbreak now with unc0verTV!

Do not update your firmware! Block updates and start saving blobs with TSS Saver for all current and future firmwares.

tvOS 10.2.2

As always, all users should block updates and not update. Start saving blobs with TSS Saver for all current and future firmwares.

tvOS 9.0-10.2.1

As always, all users should block updates and not update. Start saving blobs with TSS Saver for all current and future firmwares.

You can jailbreak with EtasonATV on iOS 7.4 (sometimes confusingly called iOS 8.4.3 (12H885)) only.

Update to iOS 6.2.1 (sometimes confusingly called iOS 7.1.2) and use SeasonPass.

watchOS and Apple Watch

There are a couple of developer-only tools which saw preliminary work. However, no public tools exist for anything newer than the Apple Watch Series 3, and nothing for firmwares newer than watchOS 4.1. As far as general users are concerned, no viable tools exist.

audioOS and bridgeOS

These jailbreaks are developer-only and have no applications for the average user. They do not support tweaks nor any of the other features associated with a consumer jailbreak. However, in the interest of completeness, audioOS 13.2.1-14.4 on the HomePod (not mini) can be jailbroken with checkra1n. Versions of bridgeOS running on the T2 chip (the secure chip which handles security and Touch Bar support on newer Macs) can also be jailbroken using checkra1n.

Conclusion

For most devices, .shsh2 blobs can be saved with TSS Saver in a matter of moments. Devices with an A12, A12X, or newer chip (iPhone XS and above), must follow a slightly more involved process to save valid blobs.

Remember, blobs can only be saved for an iOS version while that version is signed by Apple. You do not have to actually have your device on the iOS version to save blobs for it, it just needs to be currently signed. Get saving!

4 Ways To Use Google Analytics To Find Content Ideas

Data is pivotal in all marketing campaigns.

Companies that leverage data are able to better understand their customers.

Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers.

However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s no reason we can’t use data to create better blog content, too.

The trouble is, most people see content marketing as a creative endeavor. This is certainly true as content needs to be engaging for readers.

To get the highest impact results in content marketing, we have to use a data-driven approach.

So, here’s how to use data collected from Google Analytics to find content ideas that garner results.

1. Create Variations on Your Popular Content

Naturally, you want to create content that performs well every time.

To do this, you need to look at your existing content to determine your top performing posts.

Ashley Poynter at Business 2 Community says:

“The best content marketers think like data scientists in order to create valuable and insightful content and distribution strategies that are based on facts rather than assumptions.”

By looking at Google Analytics, you can discover which pieces of content are verifiably the best. Not just the pieces that you think performed well.

You can see which topics and content frameworks worked best for your site in terms of page views.

Within this section, you will also see primary and secondary dimension data you can filter to get a more detailed view of your content.

For instance, you can sort page views by source, average time spent on page, page value, bounce rate, and so on.

Here you can work out a number of things, such as:

Do list-based posts or how-tos perform best?

Once you discover the answers to these questions, you can optimize titles for any new posts to get the results you desire.

Let’s say you’re looking to increase conversions. Analytics shows you that titles containing “The Ultimate Guide” get you the most conversions. Obviously, you’re going to want your next post to be an “Ultimate Guide.”

Another filter that will help you a great deal is the comparison view.

In Google Analytics, switch to Comparison View and pick Average Time on Page. You can immediately see which pieces users spent more time on and thus provided them with the most value:

When analyzing data, don’t forget to take out any outlying factors.

For instance, if a post contains video, they may spend more time on that page.

Now you know which titles work best for you and which topics resonate with visitors, it’s easy to come up with content ideas that are likely to work well.

In the above example, a blog post about B2B marketing ideas performs really well. The owner of the site could then dig a little deeper into the topic because they know that subject engages visitors. An interesting variation on that topic might be a case study on B2B marketing.

The trick is to seek out your best content using the data you have on hand and create variations on the topic. Or use titles/types of content that perform well for you and recreate those using a new topic. Or combine both elements.

2. Find Low-Hanging Fruit

Content and SEO go together like tea and biscuits.

Essentially, content is vital for ranking well in the SERPs due to Google’s ever-changing search algorithms.

Google needs to see the high value, quality content to better answer search queries. That’s why on-page content is considered the number one, most effective SEO tactic.

You can come up with some content ideas easily by gathering some low-hanging SEO fruit. If you have a search bar on your site, you can find the keywords people are looking for when they visit your site.

Not only will this report help you improve the navigation of your site, but it can also help you find gaps in your content.

In other words, search terms related to your site that people are looking for, but you don’t yet have a page for.

Let’s say you own a resort and some of the top keywords are “day pass,” “map of resort,” and “golf cart rentals.” There you have three shiny, new topics the site could center a blog post on, such as “How to Get a Golf Day Pass” or “Your Guide to Golf Cart Rentals.”

The Search Terms report gives you a much better idea of what your visitors are actually searching for.

Once you have your highly relevant search terms, you should get to creating posts that will help you dominate that topic. Or improve on existing content to include those terms.

3. Update Existing Content

You can’t bag every visitor that comes to your site.

Some bounce quicker than you can say outdated content. And that right there might be the problem.

Your content is no longer relevant and is in need of a refresh.

The results could be substantial.

Marketer Christopher S. Penn found that by refreshing his existing content, he was able to increase search traffic to his site by over 40 percent.

To achieve such results, you’ll need to work out where visitors are leaking out of your site.

Sort the results by Unique Pageviews or Unique Visits to see how many new visitors your blog posts acquire.

Then compare these figures to Bounce Rate and Exit Rate.

This will show you whether those new visitors are actually reading your content and sticking around.

Posts that have a high number of unique views, as well as a high bounce rate, need updating.

Another report that will help you determine whether visitors are engaging with your posts is the Behavior Flow Report.

This report will show you how visitors interact with your site after they have read your content. And thus, if the content is encouraging visitors to convert.

For example, are they reading your post then visiting the contact page to get in touch with you? If not, the content needs a refresh.

This is where your content ideas lie.

Renew, refresh, recycle those posts and re-release them on your front page.

You may have noticed that a lot of top blogs are now doing this.

HubSpot, for instance, continually update their posts:

The state of many industries, like marketing in the above example, continually changes, so it makes sense to update content with new information for the new year.

Alternatively, you can add fresh images or create a video or infographic to go along with the content. Add new relevant internal and external links. Or even create new lead magnets to compliment the posts.

All in all, Google Analytics can help you find stagnant pieces of content.

Recycling blog posts are now commonplace. It’s a good idea to get in on that trend and turn your old posts into new, polished ones.

4. Look at Keyword Intent

Your content needs to serve your audience.

As mentioned above, Google wants you to provide value to visitors. That’s how your content is going to rank well in the SERPs.

To this purpose, it pays to know the intent behind the keywords people search for.

Ben Hocking, SEO Director at Be Found Online, says:

“If you’re an organic search veteran, this might seem obvious to you, but I cannot stress enough how important this concept is to SEO success. If you do not have content on your site to match the intent of a keyword, you will not be able to drive a meaningful amount of search traffic no matter how many times you use that keyword on your site.”

In other words, if the keywords in your content match the intent of visitors, they’re more likely to find your posts useful.

There are four types of keyword intent you should be aware of:

Navigational: Users search for a specific website (e.g., “Amazon”)

Informational: Users search for the answer to a question (e.g., “how tall is the Eiffel Tower”)

Investigational: Users search for information that may result in a transaction (e.g., “best digital cameras”)

Transactional: Users are ready to buy (e.g., “hiking boots”)

Your search queries report should contain the right type of keywords for your business. If you own an ecommerce store, for instance, you’ll want the majority of keywords to be investigational or transactional.

But if you find that most of the queries that bring visitors to your site are informational, it’s of no use to you. They may find answers to their questions in your blog then simply leave.

If you wanted to go after investigational keywords instead, then you might create content that’s somewhere in between informational and transactional.

Keywords that include “vs.,” “reviews,” “comparison,” and so on fit the investigational bracket. And the corresponding content serves users at that almost-ready-to-buy stage.

So, to optimize your content for keyword intent, you should come up with content ideas focusing on the right set of keywords.

Be strategic about the content you create.

If you provide material that better serves users, you have a better chance of ranking over time. Plus, you will get qualified traffic.

Conclusion

The best content is both creative and data-driven. Use Google Analytics to optimize content and get high impact results.

Analyze the performance of your existing content. If certain topics or titles have worked well for you in the past, then similar posts are likely to work well for you in the future.

Find the exact search terms that people are looking for when they visit your site. Snap up these keywords to create highly relevant content for your audience.

Find out exactly where visitors are leaking out of your site. This means you can find content in need of an update that will get people to stick around longer.

Discover the intent behind the keywords that bring users to your site. If they don’t correlate to your business goals, then create content focused on keywords that do.

You may already be well-versed in using analytics for SEO purposes. Now, it’s time to explore how analytics can help you create next-level content for your site.