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The dispute between Apple and Epic Games escalated earlier this week when it was revealed that the Cupertino company was revoking the Sign in with Apple option. That meant that any Epic customers who had chosen this option would need to urgently create an Epic account instead.

I’m sure Apple was in the right legally, but it was still a huge mistake from a marketing and customer care perspective …

I have no doubt that Apple had the absolute legal right to make that decision. Epic broke the App Store terms and conditions with its introduction of its own in-app purchase method, and as it was unwilling to remove it pending the outcome of the court case, Apple was perfectly entitled to revoke the company’s developer account.

Since the Sign in with Apple option is tied to a developer account, it would be logical consequence that this would also be revoked. All the same, it was a dumb thing for Apple to do.

Sign in with Apple was launched last year, but is still very much in its infancy. I’ve spoken to a few non-techie iPhone owners, and they’ve either never heard of it, or don’t know why they should use it. Apple has a lot of work to do here in conveying the benefits.

So to deliberately sabotage it was an odd thing to do, to say the least. Which is what Apple did: those iPhone owners who had chosen to use it were going to be inconvenienced, perhaps in a small way, perhaps in a big way. Because Apple gave them very little notice to create an alternative login method, at best it forced them to rush to deal with a hassle created by Apple; at worst, it could have locked them out of their accounts altogether.

Apple has now made a U-turn, so the login option will continue to work for an unspecified period. My guess is that it will in fact continue to work forever, so long as Apple and Epic eventually resolve the underlying dispute, one way or the other.

But the damage has been done. This threat, even though now withdrawn, has drawn attention to the fragility of the Sign in with Apple option. It alerted users to the fact that, if they choose this option, they can lose the ability to use it on Apple’s whim.

If I were an Epic Games player, and I’d chosen the Sign in with Apple option, the lesson I’d have learned from this would have been: don’t ever choose that option again with any other app. That was a huge mistake on Apple’s part for a service it is aiming to promote as part of its core privacy message.

For the record, I also think Epic is being dumb here, and for the same reason. Having made its point, it should have simply agreed to remove the option, returned to the App Store and then awaited the outcome of the court case and/or subsequent antitrust legislation. Doing that, it would have had nothing to lose. Instead, it’s not only gambling a huge amount of income, but it’s also frustrating its own customers. That’s a stupid thing to do.

Neither side has done itself any PR favors here.

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Apple Maintains 7 Year Lead Over Pcs In Acsi Consumer Satisfaction Rankings

Apple has managed to pull further ahead of its Windows-running rivals when it comes to consumer contentment, with the news that the Cupertino company has maintained its pole position in the American Customer Satisfaction Index (ACSI).  According to ACSI’s research among buyers, satisfaction with Apple machines has grown over the past twelve months compared to rivals Dell, Acer and HP, who hold joint second place.

Apple’s ACSI score was 86 – up 2-percent on 2009’s figures – which gives the company a nine point lead over its rivals.  However, there’s good news for the PC manufacturers too; after a few years of dire feedback thanks to Vista, the arrival of Windows 7 has seen satisfaction levels bounce back to their previous levels, or in some cases surpass them.

Falling prices of HDTVs and home entertainment gadgets like Blu-ray players have also helped boost buyer happiness in those segments.  ACSI is taking that to suggest that an economic rebound could be on the way.

Press Release:

ACSI: Higher Satisfaction With PCs, Appliances and Electronics May Signal Rebound in Consumer Demand

Apple, Whirlpool on Top; Strong Gains for GE, Dell, Acer and HP

ANN ARBOR, Mich., [September 21, 2010]—Customer satisfaction improves for major household appliances and is at or near all-time highs for personal computers and big- ticket consumer electronics such as televisions, according to a report released today by the American Customer Satisfaction Index (ACSI). Amid recent news of weak durable goods growth and the continued uncertainty of the housing market, the ACSI results may provide a glimmer of hope for future demand for these durable products.

“In order for demand to rebound, consumers must exhibit an increased desire to spend and have the means to do so,” said Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. “ACSI data suggest that for durables, the first condition has been met in the form of higher customer satisfaction. Whether this will translate into increased consumer demand will depend on positive movement in the factors that impact the means to spend: employment, wages and access to credit.”

Personal Computers: Apple Dominates Amid Industry-Wide Improvement

Many Windows-based machines also improve and no brand declines. Dell improves 3%, while Acer (Gateway and eMachines) and the HP division of Hewlett-Packard both rise 4%, forming a three-way tie at 77—well behind Apple. These companies are joined by the aggregate of all smaller PC makers, such as Sony and Toshiba, which gains 4% to 77.

“Windows-based PC brands appear to have recovered from the problems associated with the Windows Vista software,” said Fornell. “Barely a year into the release of Windows 7, satisfaction with these brands has returned to, and in some cases even surpassed, the levels prior to the launch of Vista.”

PC makers have benefited overall from better customer service, although this service continues to lag far behind other durable goods industries. PC owners who had reason to contact customer support are 8% less satisfied than those with no post-purchase contact with the manufacturer or retailer.

Major Appliances: Whirlpool Maintains Lead, but GE Catching Up

Customer satisfaction with major appliances such as refrigerators, stoves, dishwashers, and washers and dryers improves 1.2% to 82, matching a 10-year high. Whirlpool is atop the industry, unchanged at 83. 2010 marks the fifteenth year in a row that Whirlpool has had at least a share of the industry lead. GE closes the gap with Whirlpool, gaining 5% to 81 and rebounding from a big drop last year. GE’s climb ties the manufacturer with the aggregate of all smaller appliance makers, which improves 3% to 81. Electrolux rounds out the industry, unchanged at 79 and matching a five-year low.

Consumer Electronics Rise to All-Time High

Satisfaction with home electronics such as televisions and DVD or Blu-ray Disc players increases 2.4% to 85, the best-ever score for the category and the highest level of customer satisfaction for any ACSI industry thus far in 2010. Greater affordability has made these products more attractive. For the first time, prices for some flat-screen TVs have fallen below $500. Prices for DVD and BD players have dropped as well, translating into better value for money, with a positive effect on customer satisfaction.

Apple Mac Studio Teardown: Huge M1 Ultra Chip And Upgradable Storage

Apple Mac Studio teardown: huge M1 Ultra chip and upgradable storage

Apple’s latest is impressive under the hood.

Apple has strolled out their latest chip, the Apple M1 Ultra out to users with the brand-new Mac Studio. While they initially compared the graphics horsepower to that of an RTX 3090, these claims were unfounded. Now, we’ve got our first glimpses of the chip itself, and how big it actually is in comparison to other desktop-class chips, thanks to YouTuber Max Tech, who has disassembled the product to try and see if they can get into Apple’s case, which at first glance, looks like it can’t be pried open. But, all you need to do is leave it up to the Tech Community to find a way.

The Mac Studio itself, revealed at their Peek Performance event is incredibly powerful for the physical footprint it leaves behind, and the actual M1 Ultra SoC, which is essentially two M1 MAX chips fused together. This gives the M1 Ultra twice the amount of theoretical performance, and can only be attained right now in the Mac Studio itself, which retails for a cool $3,999 if you want the brand-new chip. This power-efficient system has some quirks under the hood though, and for professionals wanting outlook at a long-term look at the system, you might want to check out exactly what is going on under the hood of this attractive-looking, small-form-factor desktop machine aimed at content creators and professionals.

Mac Studio teardown

Source: Max Tech

To get into the Apple Mac Studio, you’ll first need to get yourself a spudger and prise the bottom ring off, from there, you’ll need security bits to get into the internal chassis, where you’ll then be able to access the internals of the system itself. It’s likely that doing this will void the warranty in your country, so be sure to know what you’re doing here, especially if you’ve never taken apart consumer electronics before.

Once open, you’ll see exposed antennae that allow for wireless communication, in addition to the speakers. The top portion of the device is a PSU, and you’ll need to remove this part of the system if you’re wanting to gain access to the rest of the system. Removing the PSU is incredibly dangerous, so don’t try that at home, kids. After you manage to get the PSU out you’ll then be able to access the back of the mainboard, with heat pipes and stickers shielding your view of the VRMs and SoC itself.

Curiously, there is an M.2 slot for storage left empty, and you can use the alternative port for extra storage, though you will need a drive that is compatible with the Mac Studio, which remains to be tested for later. From there, it’s an intense disassembly process to get to the rest of the system. We’re not sure why you’d want to venture this deep unless you were doing some significant repair work on the system itself to repair the fans or clean the heatsink.

M1 Ultra chip is almost 3x larger than a Ryzen CPU

Afer removal of the backplate of the mainboard, you’ll be able to see the gigantic M1 Ultra chip, which is one of the biggest (in size) consumer chips we’ve ever seen. However, rather unusually you’ll find that the thermal compound applied on the chip only goes across its centre, due to the thermal solution that Apple has devised, it’ll be incredibly interesting if someone’s going to manage to stuff one of these chips with a desktop PC cooling solution in a skunkworks-style build. It’s almost three times larger than your average Ryzen chip, which is incredibly impressive.

Apple Mac Studio SSD may be user-replaceable

The Apple Mac Studio has an empty NVMe slot on the board, though it’s questionable if the port might actually have room for another SSD, and whether or not that SSD will be user-replaceable, too. But, all signs point to the port allowing you to expand your storage. Until then, confirmation of whether or not this is actually possible will rest with the Mac modding community, who will surely be all-over the Mac Studio, especially because the only way to get an M1 Ultra is in the Mac Studio at the time of writing.

Where else might we see the M1 Ultra?

Due to the size of the chip, we’re pretty positive that we’re not going to be seeing this SoC in a portable machine any time soon, it’ll be incredibly difficult to design around this. But, it may spark hope for those looking for a 27-inch iMac refresh, as that’d be the perfect kind of machine that will be able to handle the size of the chip, thermals, and more for this gargantuan mammoth of an ARM-based workhorse that also promises to be more power-efficient than rival chips on the market, which may threaten any x86 manufacturers who might be wanting to flex their power muscles, as the M1 Ultra brings the core count, speed and versatility, while not being shackled to the older architecture which may not be the way forward for mass-market computing.

This is the endgame for Apple, and its plans to completely disrupt the entire home-computing industry and should put rival chip manufacturers on notice. Should they also move over to ARM? Windows on ARM is currently not a fantastic user experience, so the tried-and-true industry stalwarts might want to wait, or develop their own ARM chips in tandem with Microsoft ensuring that the experience is good over on the OS.

This might be the last M1 variant that we see, as you have to expect that Apple is preparing the next generation of their self-developed silicon. It’s going to be an interesting ride to see whether or not the rest of the industry will respond in kind to this kind of disruption. It’s not a case of if other companies will respond, but when.

Apple Pay Comes To Over 20 More Us Banks And Credit Unions

Apple is continuing the roll out of Apple Pay today with the addition of 20+ new US banks and credit unions supporting the iPhone, iPad and Apple Watch-based payments service.

The total 23 new banks and credit unions include:

American Chartered Bank

Bank-Fund Staff Federal Credit Union

Bellco Credit Union

EFCU Financial

First Federal

First National Bank

Health Care Systems Federal Credit Union

Keesler Federal Credit Union

Kemba Credit Union

Members 1st Federal Credit Union

NorthStart Credit Union

Parsons Federal Credit Union

Pinnacle Bank

Randolph Brooks Federal Credit Union

Service Credit Union

SRP Federal Credit Union

SUMA (Yonkers) FCU

Tampa Bay Federal Credit Union

Tennessee Valley Federal Credit Union

Tri County Area Federal Credit Union

Trona Valley Federal Credit Union

United Teletech Financial

Winthrop Area FCU

The expansion comes ahead of the international expansion for Apple Pay with a UK launch planned for later this month. Apple previously confirmed the UK would be the first country outside of the US to get Apple Pay, and we reported last week that the company is currently preparing for a July 14th launch date. The service is expected to go live with all major banks and card issuers in the UK with the exception of Barclays. Banks supported at launch later this month will include first direct, HSBC, NatWest, Nationwide Building Society, Royal Bank of Scotland, Santander and Ulster Bank followed by Bank of Scotland, Coutts, Halifax, Lloyds Bank, MBNA, M&S Bank and TSB Bank later in the fall. 

We’ve been keeping track of new banks and credit unions rolling out support for Apple Pay through the major card issuers since the US launch back in October. Here’s the full list:

1st Advantage Federal Credit Union

1st Financial Federal Credit Union

A+ Federal Credit Union

Affinity Bank

Affinity Federal Credit Union

Affinity Plus Federal Credit Union

Alliant Credit Union

Altra Federal Credit Union

Alaska USA Federal Credit Union

Amegy Bank of Texas

America First Credit Union

America’s Christian Credit Union

America’s Credit Union

American Airlines Credit Union

American Express

American Savings Bank

AmeriCU Credit Union

Andrews Federal Credit Union

Apple Federal Credit Union

Arizona Federal Credit Union

Associated Bank

Austin Telco Federal Credit Union

Bank of America

Bank of Hawaii

Bank of Springfield

Bank of Utah

Bankers Trust


Banner Bank


Baxter Credit Union

BayPort Credit Union

BB&T (Branch Banking & Trust)

BBVA Compass

BECU (Boeing Employees’ Credit Union)

Bellco Federal Credit Union

Bellwether Community Credit Union

Benchmark Federal Credit Union

Berkshire Bank

Bethpage Federal Credit Union

Black Hills Federal Credit Union

Blackhawk Community Credit Union

BMI Federal Credit Union

BMO Harris N.A.

Box Elder Credit Union

C&F Bank

Cabela’s CLUB

California Bank & Trust

California Coast Credit Union

Cambridge Savings Bank

Campus USA Credit Union

Canton School Employees FCU

Capital City Bank

Capital One

Capitol Federal Savings

Centennial Bank

Centier Bank

Central Bank

Central Minnesota Credit Union

CFE Federal Credit Union

Changing Seasons FCU

Charles Schwab Bank


Christian Community Credit Union

Chrome Federal Credit Union

Citadel Federal Credit Union


Citizens Bank & Trust

Citizens Equity First Credit Union

City Employees Credit Union

City National Bank

Clearview Federal Credit Union

Coastline Federal Credit Union

Commerce Bank

Commonwealth Credit Union

Community America Credit Union

Community Choice Credit Union

Community First Credit Union (CA)

Community First Credit Union (WI)

Community First Credit Union of Florida

Connections Credit Union

Connex Credit Union

Consumers Cooperative Credit Union

Consumers Credit Union

Coulee Dam Federal Credit Union

cPort Credit Union

Credit Union of Denver

Credit Union of Southern California

Customers Bank

Cyprus Federal Credit Union

Denver Community Credit Union

Denver Fire Department FCU

Deseret First Federal Credit Union

Desert Schools Federal Credit Union

DFCU Financial

Digital Federal Credit Union

Dupaco Community Credit Union

DuPont Community Credit Union

Education First Credit Union

Educators Credit Union

Educational Systems FCU

Electro Savings Credit Union

Elements Financial FCU

Ent Federal Credit Union

ESL Federal Credit Union

Evansville Teachers Federal Credit Union

F&A Federal Credit Union

Fairfax County Federal Credit Union

FAIRWINDS Credit Union

Farmers & Merchants Bank of Long Beach

Fifth Third Bank

Financial Partners Credit Union

First City Credit Union

First Community Bank & Trust

First Community Credit Union

First Credit Union

First Entertainment Credit Union

First Fidelity Bank

First Financial Credit Union

First Hawaiian Bank

First National Bank of Omaha

First National Bank of Pennsylvania

First Niagara Bank

First Premier Bank

First Tech Federal Credit Union

First Tennessee Bank


Foothill Credit Union

Founders Federal Credit Union

Frankenmuth Credit Union

Freedom Credit Union

Fremont Bank

Glenview State Bank

Global Credit Union

Golden 1 Credit Union

Goldenwest FCU

Granite Credit Union

Great Basin Federal Credit Union

Greater Nevada Credit Union

Greater Texas FCU

Grow Financial Federal Credit Union

GTE Financial

Guaranty Bank & Trust

Gulf Winds FCU

HAPO Community Credit Union

Harvard Universities Employees Credit Union

Hilltop National Bank

Hiway Federal Credit Union

Hoosier Hills Credit Union

Hughes Federal Credit Union

Huntington Bank


IBM Southeast Employees’ Federal Credit Union

Idaho Central Credit Union

Ideal Credit Union

Illinois State Police Federal Credit Union

Independent Bank

INOVA Federal Credit Union

Interra Credit Union

iQ Credit Union

J.P. Morgan

JSC Federal Credit Union

Jordan Credit Union

KEMBA Financial Credit Union

Kern Schools Federal Credit Union


KeyPoint Credit Union

L & N Federal Credit Union

Lafayette Federal Credit Union

Lake Michigan Credit Union

Landmark Credit Union

Langley Federal Credit Union

Legend Bank

Lister Hill Credit Union

Logix Federal Credit Union

Los Angeles Federal Credit Union

Mayo Employees Federal Credit Union

M&T Bank

Meijer Credit Union

Members First Credit Union

Mercantile Bank of Michigan

Merrill Lynch

Michigan State University Federal Credit Union

MidFirst Bank


Mission Federal Credit Union

Missoula Federa Credit Union

Morgan Stanley

Mountain America Credit Union

Municipal Credit Union

NASA Federal Credit Union

National Bank of Arizona

National Institutes of Health FCU

Navy Federal Credit Union

NBT Bank

New England Federal Credit Union

Nevada State Bank

North Country Federal Credit Union

North Shore Bank

Northrup Grumman Federal Credit Union

Numerica Credit Union

Nusenda Credit Union

Nutmeg State Financial Credit Union

Old National Bank

ORNL Federal Credit Union

Partners Federal Credit Union

Patelco Credit Union

PenFed Credit Union

People’s United Bank

Peoples Bank

People’s Trust Federal Credit Union

Pima Federal Credit Union


Point Loma Credit Union


Premier America Credit Union

Premier Members Federal Credit Union

PremierOne Credit Union

Prestige Community Credit Union

Prosperity Bank

Provident Credit Union

Publix Employees Federal Credit Union

Purdue Federal Credit Union

Quorum Federal Credit Union

RBC Bank

Redwood Credit Union

Regions Bank

Rivermark Community Credit Union

Robins Federal Credit Union

Royal Credit Union

Sacramento Credit Union

SAFE Credit Union

Salem Five Bank

San Diego County Credit Union

San Francisco Federal Credit Union

San Francisco Fire Credit Union

San Mateo Credit Union

Sandy Spring Bank

Savings Bank of Danbury

Schools Financial Credit Union

Schools First Federal Credit Union

Scient Federal Credit Union

Security Service Federal Credit Union


Silicon Valley Bank

Simmons First National Bank

SkyOne Federal Credit Union

South State Bank

Spokane Teachers Credit Union

Star One Credit Union

Star USA Federal Credit Union

State Department Federal Credit Union

Staley Credit Union

Stockman Bank of Montana

Summit Credit Union

Suncoast Credit Union


Synchrony Bank


TCF National Bank

TD Bank N.A.

Teachers Credit Union

Technicolor Federal Credit Union

Technology Credit Union

Telhio Credit Union

The Bancorp Bank

The Bank of Greene County

The Citizens Bank of Clovis

The Northern Trust Company

TIB-The Independent BankersBank

Town & Country FCU

Town Square Bank

Transportation FCU

True North Federal Credit Union

Truity Federal Credit Union

TruMark Financial Credit Union

Tucson Federal Credit Union

U.S. Bank

U.S. Trust


UMB Bank, n.a.

UMe Federal Credit Union

Union Bank & Trust Co.

United Federal Credit Union

United Nations FCU

University Federal Credit Union

University First Federal Credit Union

US Federal Credit Union


USAlliance Federal Credit Union

USC Credit Union

Utah Community Federal Credit Union

Utah First Federal Credit Union

Utah Power Credit Union

UW Credit Union

Uwharrie Bank

Valor Credit Union

Vantage Credit Union

Vectra Bank

Veridian Credit Union

Vermont Federal Credit Union

Vermont State Employees CU

Virginia Credit Union

VyStar Credit Union

Wanigas Credit Union

Waukesha State Bank

WECU® ( Whatcom Educational CU)

Wells Fargo

WesBanco Bank

Wescom Credit Union

West Community Credit Union

Western Federal Credit Union

Wings Financial Credit Union

Wood & Huston Bank

Wright Patman Congressional Federal Credit Union


Zions First National Bank

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Concept: Taking Tvos Even Further With Handoff, Apple News, A Content

tvOS is missing a lot of tent pole features of the Apple ecosystem. It’s an excellent foundation, but it could use a lot of work. It often feels like tvOS gets left behind when Apple is working on its annual platform updates. It’s time for it to get a chance to shine.

The first part of tvOS that you see is the Home Screen. Apple’s kept it fairly simple for a few years now. It has a large header space for dynamic content and a sea of app icons below it. In fact, it’s been that way since 2012 before Apple officially branded Apple TV’s software as “tvOS.”

There are a couple of ways Apple could improve upon the Home Screen on Apple TV. We can look to other popular smart tv platforms and even the modern iOS Home Screen with widgets for some inspiration.

The Home Screen

Apple has teetered between prioritizing the TV app and the Home Screen on Apple TV for a few years now. I think it’s time to combine them into one system. Across the top, you’d get all of your key categories in addition to a few new ones: on the far left, a search button, and on the far right, a settings button.

In the middle of the Home Screen, the dynamic content header would still be present. But Apple could use it to show more types of information, including news. It also should be detached from the app that’s currently selected. Rather, it should show curated updates from the iTunes team. Below your dock of five chosen favorite apps, you’d find all of the great content in the TV app’s watch now tab.

Additional tabs include a dedicated place for all of your games and a new live tab for content that’s streamed live over the web.

The New Library

Services that integrate with the TV app would be allowed to show favorite shows and movies right in the library alongside your purchases. There’d also be a new podcasts category to display episodes of shows you subscribe to.

Apple News

One thing that’s always felt de-emphasized on tvOS is news. Apple News is such a perfect service to bring over to the platform. Videos could be curated by the Apple News team from articles and served up in a neat feed. Those who subscribe to live news services could access ones that choose to integrate with Apple News.

Apple News Audio and Apple News+ exclusive stories could also be included in a tvOS app. It would introduce a whole new avenue for Apple News content.

Introducing Scenes

Apple TV screensavers are a staple of the platform. Everyone loves the beautiful landscapes, cityscapes, and nature videos shot by Apple. A new ‘scenes’ app could let you play these for extended periods of time in your home, in an office, in a lobby, wherever you want to.

You could save your favorites, set timers, and even have the scene show things like a clock. Newer Apple TV models could even show simultaneous streams of different streams on the selection menu.

Secure Authentication

The new iMac shows that Apple can indeed implement wireless Touch ID. While the new Apple TV remote doesn’t have a Touch ID sensor on it, it certainly could in the future. But Apple could introduce more secure authentication right away with special secure connections to your other Apple devices with Touch ID and Face ID.

When you go to sign into an app or make a purchase, your Apple TV should ask your iPhone, iPad, or Mac to do the authentication work. You could scan your face or fingerprint on your other devices to pay for things quickly and securely.


Another feature that could integrate with your other Apple devices is handoff. It’s an obvious feature to bring to Apple TV, and it’s frankly bizarre that it hasn’t already been brought to the platform. When watching a show, movie, playing music, or a podcast, the Apple TV could recognize it and offer you a dismissible menu to transfer the progress to your television seamlessly.

It could work the same way it does between Macs and iOS devices or even like it does with proximity sensing with HomePod, where you can pass audio between devices.

More to Love

Home app Home controls are already available on Apple TV through the control center, but it could be super useful to have a dedicated app for those actions.

Breathe app Fitness+ already integrates with Apple Watch to track your status during classes. Apple could introduce a complementary Breathe app on the tv so you can do synced meditations as well.

Night shift Lots of folks watch television late at night; a yellow filter could help reduce eye strain for late-night viewing or long periods of time.

Rebrand mirroring as Sidecar When using AirPlay mirroring with a Mac, Apple could rebrand it as sidecar and improve latency to make it more on par with iPad.

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What Not To Do In A Huge Storm

I wish I could blame the following stupidity on booze, but I don’t even have that crutch. I’ll blame it instead on being cooped up in the house for hours on end watching horrible things unfold on the internet and outside my window. See, right when that hurricane made landfall last night, my friends and I were wandering the streets of Brooklyn.

We left the apartment at about 7 p.m., walked north a few blocks and then headed west into an industrial area of Brooklyn. My goal was to check out the storm surge on Newtown Creek. Mind you, Newtown Creek is not the world’s most pleasant place. It is reputed to be one of the most polluted industrial sites in America–a cesspool of toxins, spilled oil, and raw sewage. But it’s only a mile from the apartment, and we really wanted to see the storm in action.

Within minutes, we were passing damaged buildings–in some cases, all of the siding of the structure had been ripped off, and building debris was strewn around the asphalt and gutters. That was a bit unnerving but nothing like what we found when we got to East Williamsburg. Sheet metal littered the sidewalk and smaller pieces of metal cartwheeled through the streets. A giant metal and wood For Sale sign had sprung loose from a building and was swinging and spinning wildly in the wind, held to the structure by a single wire. Metal roll-up doors failed and buckled, or pulled free entirely from buildings.

The wind was howling and the rain was coming down in sheets, which made it pretty difficult to see (and therefore dodge flying debris). Close to our destination, floodwaters stymied us. It was too deep to forde without hip waders. So we decided to go up a block further to see if we could get closer from there. That street was like a filmmaker’s post-apocalyptic fever dream: totally desolate, save the metal flying through the air. The wind was so bad I could hardly stay standing.

We managed to get about two blocks down this street when the storm somehow intensified. I didn’t think it was possible, but the wind gusted even more violently, and the rain hitting my face felt like I was being sprayed with small pebbles. Retrospectively, it was right around then that the storm made landfall in Southern New Jersey. My friends and I looked at each other with a “do we really want to go on?”

We turned once more into the storm. We didn’t know it at the time (it was pretty hard to see anything at that point), but we were 500 feet from our destination. Right then, the wind gusts peaked, and suddenly, my face felt moist and sticky. That’s when I realized: I’d gotten hit with Newtown Creek poo-mist.

Being smacked full in the face with sewage-laced creek spray was the final insult. We turned around and pretty much ran the entire way back. I kept my mouth closed and did not open it again until we got back to the apartment. Then I immediately hopped in the shower.

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