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Apple’s latest iPad is a curious product. It’s not a flagship device and doesn’t introduce any new technologies. It has an unremarkable name: just iPad, no qualifiers like Pro or a version number.
Still, the new iPad does have one feature that intrigues me: its $329 price. Cheaper is obviously better for your bank account, but there’s more to it than that.
Price is partly what makes the iPad Pro awkward. You can spend $850 on a base iPad Pro and its accessories, but a lot of users expect more out of its operating system for that price. Third-party apps help it shine, but the OS itself holds it back. Maybe iOS 11 will dramatically change that; we’ll see.
Even if iOS 11 makes the iPad Pro a better tablet for power users, its $599 price is still a barrier for a lot of casual uses. Apple’s answer before this week was a two-year old iPad Air 2 for $399, $100 less than its original debut. Now the new iPad offers a newer processor and is priced $70 cheaper than its predecessor and $270 below the next model.
Education is the obvious purpose. Chromebooks do well in part because their cost can be much lower, so a cheaper iPad helps Apple position tablets to schools. But Apple could make a privately distributed education iPad if it really wanted to, and college students will probably be better off with the iPad Pro and its accessories.
For example, I would consider buying an iPad at that price to be used as a family iPad that stays in the living room, controls my Sonos speakers and HomeKit accessories, responds to Hey Siri voice control from anyone, and doesn’t have my email or messages. I’d highly consider the $329 iPad for that very purpose if Apple brought back the old photo frame feature from iOS 6 and earlier.
Another example is my daughter’s iPad which she absolutely adores. She inherited her mom’s iPad Air 2 (it’s way over-spec’d for a four-year-old) and we have a lot of fun with learning games and video apps. If something happened to it before, we’d likely shop around for a decent deal on a used or refurbished older iPad because of the price. At $329, I could probably convince my wife that we can just buy a new one for a special occasion.
I actually wish this iPad existed a few months ago. I considered buying my grandma a new iPad for Christmas but didn’t like the prices of 9.7-inch models and thought the cheaper iPad mini would be too small.
Personally, I could even see myself considering a version of this iPad in the future. I have the 9.7-inch iPad Pro but don’t use the Apple Pencil or Smart Keyboard as much as I’d like to considering their price. I spend most of my time on my MacBook Pro or iPhone so a $329 iPad feels more appropriate for my own casual use. If retailers discount that price by $50 or $100 (or refurb models come in under $300) that’s an even more compelling price.
So while nothing specific about the new hardware is exactly an upgrade, its price actually does make it more tuned to certain use cases that price could prohibit on iPad Pros. I don’t plan on ordering one when they go on sale tomorrow and I’ll probably never end up buying this particular generation, but I do appreciate that a modern iPad exists at that price point even if it is basically an iPad Air with an iPhone 6s processor.
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You're reading Comment: Apple’s Latest Ipad’s Killer New Feature Is Its Price
When I first head that Mlais were back and aiming themselves squarely at the international market it barely registered. I mean there are hundreds of Chinese phone makers which have given up on the domestic market to concentrate on the rest of the world, what would Mlais do that would be so different?
Then they released the Mlais M52 and we all started to listen.Mlais M52 Review: Unboxing Mlais M52 Review: Specification
Mlais have been very clever and exceptionally lucky with the timing of the Mlais M52 launch. If Mlais had tried a device like this last year it just wouldn’t have worked, well it just wouldn’t have been possible not at $159.99 anyway!
The 64bit chip that is kicking around inside the M52 is one of our favourite chipsets to date, the Mediatek MT6752. We love this SoC for its 64bit construction, native LTE support, low-cost but mainly because this octacore chip blows the Qualcomm equivalent out of the ocean! It seriously is that good (plus these new 64bit chips have amazing GPS performance!).
With a 64bit processor on board the Mlais M52 should really be running Android 5.0 Lollipop out of the box, it isn’t though but the update is on the way and scheduled for a release on the 15th April (just 5 days away). Still, with Kitkat as standard we were getting Antutu scores of well over 42,000 points and we have seen higher! What Lollipop will bring should be very special. And did I mention this phablet is only $159.99?Mlais M52 Review: Design and construction
Mlais have been clever with the design of their phablet too. Instead of concentrating on uber thin bezels, fancy glass and alloy materials or way out design, they have kept it all familiar and simple. So familiar that the M52 looks a lot like a certain 5.5-inch Xiaomi phone.
If you look at current design trends for thinner and thinner bodies and narrower overall widths you could pick apart the M52 for being a little thicker and wider than other devices, but why would you when it feels so comfortable and well made?
The design doesn’t seem to cut any corners either, we still have capacitive buttons along the chin and yes they are backlit. There is a notification light at the top, and yes it is an RGB unit (so you can choose the colour you prefer).
Plastics have been chosen for the construction of the M52, but not cheap creaky plastic, but good quality material with smooth rounded edges. With so many phones heading towards glass and alloy it is easy to rule out plastic, but when done correctly you end up with a hard-wearing and solid phone (just look at the Meizu M1 Note and the iPhone 5C).
Taking a tour around the exterior of the M52 we find no odd joins or badly fitted components, and all the usual parts are where we expect to find them. The headphone jack and USB are in the top of the phone, power button on the right and volume rocker on the left.
On the rear we have a large speaker grill (although there is only a single speaker behind there), single LED flash and rear 13 mega-pixel main camera.
There are no SIM or SD card trays on the Mlais as the rear is removable so you can get at the replaceable battery, dual SIM trays and memory expansion bay. Even poking around on the inside of the M52 everything is neat and really well put together.
As you can see in the photos there are 3 colour options to choose from for the Mlais M52. I was sent the white, blue and pink (red?) covers and the blue has fared very well living in the bottom of my backpack for over a week while traveling (hence the delay in getting the review up, sorry!). I’m still unsure if production phones get all the covers, but if not I’m sure they will be very cheap to buy after market.
Mlais also provided me with a flip cover with viewing window to see the time, or control my music without having to get at the full screen.
Overall there is nothing to complain about in terms of design, construction or build. It’s a very well but together phone.Mlais M52 Review: Screen
At 5.5-inches we have a lot of screen on tap, and it makes the M52 comparable (in screen real estate) to many of the current crop of 2023 phones. Usually when we get to above 5-inch we see manufacturers opting for higher resolution 1080 or even 2K panels on their phones, obviously this isn’t possible at a sub $200 price so we have a 720p HD panel here.
This is not a complaint at all! Even at 5.5-inch a 1280 x 720 panel is acceptable and only the very picky user will point out that they can see pixels when they are an inch away from the display. If you are going from a 1080 phone to this then yes you might see a difference in clarity but it will be hardly worth mentioning.
As for the screen on the Mlais M52, well it is a fine panel. It’s bright enough most of the time and the viewing angle are perfect for sharing photos and films with people around you. Only outdoors in very bight light do you notice a lack of contrast.Gizchina News of the week
Touch sensitivity is perfect too, there are no issues with ghost touching or unrecognised taps. It all works as you expect it should.Mlais M52 Review: Performance
As mentioned at the start of this review the M52 has an incredible processing package that allows it to perform everyday tasks without complaint. Even gaming and continuous benchmarks don’t run the phone down.
Plenty of customers who have bought the M52 are reporting Antutu scores of 44,000+ which isn’t far behind the Meizu MX4 which was announced as the Antutu champion for 2014 (based on an average of scores), yet the Mlais is a couple of $100s less tan the MX4. You could buy 2 Mlais M52 and still have money left for the price of an MX4!
Of course having just the pixels of a 720p display helps in some ways, with a screen looking as good as this I think Mlais made the right choice going for a lower res panel for a lower price and higher performance.
As usual we ran a full suite of benchmarks of the phone during our review. The results and screenshots of each are below:
Mlais M52 Benchmarks
Geekbench Single Core: 819
Geekbench Multi-core: 3972
Nenamark 2: 61.2fps
3D Mark Ice Storm Extreme: 6840
GFX bench Manhattan: 711.0
GFX bench 1080p Manhattan offscreen: 359.7
GFX bench T-rex: 1412
GFX bench 1080p T-rex offscreen: 880.4
Vellamo metal: 1188
Vellamo Multicore: 1851
Vellamo Browser: 2793
Mlais M52 Benchmarks ScreenshotsMlais M52 Review: Camera
Ok, so I have been basically drooling over this phone, so you are expecting much of the same for the camera aren’t you. Well I’m sorry to disappoint you but the camera and image processing on the M52 is the achilles heel of the phone.
We all know by now that mega-pixels aren’t everything, and that one 13 mega-pixel sensor won’t peform as well as another. So, although 13 mega-pixels looks good in the spec sheet, in real life the camera on the M52 is average at best.
In reality Mlais could have give the M52 a better performing 8 mega-pixel sensor and offered better image quality, but then they would have probably found the phone difficult to market if they had.
Is the camera terrible? No it is not, but it could be a hell of a lot better. If you are out in bright conditions on sunny days then you are going to more than likely be pretty happy with the images the Mlais M52 is capable of, but once you start trying to shoot in anything but perfect conditions the dreaded noise begins to creep in.
Mlais M52 photo samplesMlais M52 Review: Battery life
Mlais claim that the battery in the M52 is a 3200mAh battery. Pretty huge and a lot to get excited about especially if you are a power-hungry users and like to run plenty of apps in the background.
It’s quite difficult to tell if a battery is as large as a manufacture tells us, and while we have heard reports of the M52 battery being smaller than it states (2800mAh claims one reseller), we are still seeing pretty good battery life never-the-less. Screen on time of about 6 hours+ is what we were seeing which is around the same as the iPhone 6+.Mlais M52 Review: GPS, WIFI, Bluetooth, LTE
Specs for the connectivity of the M52 include Wifi 802.11ac, Bluetooth 4.0, GPS and AGPS, and support for 2G, 3G and 4G-LTE networks (GSM 850/900/1800/1900Mhz, WCDMA: 850/00/1900/2100Mhx and FDD-LTE 800/1800/2100/2600).
Everything here works flawlessly. With a plastic body there is nothing to interfere with the WIFI signal so I have a nice strong signal, and FDD-LTE worked across my trip in the UK and Europe last week! All good stuff.Mlais M52 Review: OS and UI
Again I have no complaints here. Android 4.4.4 Kitkat comes out of the box and that’s exactly what you get. There are no fancy skins and no custom UI going on, you just get a native Android user experience.
When Android 5.0 Lollipop comes along we can also expect the same Vanilla style install and enjoy the nice new transitions and animations which make the latest version of Android so desirable to have. It if comes as bloatfree as Kitkat does, performance should continue to be as good as we have seen so far.
Although mostly stock there are a few additions. We have a few screen gesture controls built-in which you can toggle on and off, including the much-loved double tap to wake. There are also settings to change the notification light the colour you like.Mlais M52 Review: Conclusion
When I first read the specs of the Mlais M52 I was pretty excited, but sceptical too. I wanted the phone to be as good as the specifications suggested, but deep down inside I was worried that I would discover some deep dark secret lurking in the hardware.
So have I been impressed or has my heart been broken by this Chinese phablet? To be honest I don’t think I needed to ask that. The Mlais M52 is one of the best value Android smartphones I have used, full stop!
For the price of the phone you are getting a good-looking and well made handset with powerful hardware, 64bit processor and can look forward to an Android 5.0 Lollipop OTA in just 5 days time. How many other phones for $159.99 pack so much punch?
Ok so the rear speaker quality isn’t the greatest and the cameras struggle in low-light, but there are $300 phones with the same issues, but they don’t offer that latest Android, dual SIM LTE, 64bit processor and removable battery.
The only issues I see Mlais having with the M52 are how they are going to keep them in stock, and how they are going to improve upon it in the future at the same price point? Mlais have set the bar for $160 phones, what are they capable of when the budge is a little higher?
[ Mlais ]
Apple’s Center Stage Feature: Explained (2023)
We will go into detail about what is Center Stage, but chances are you are an iPad user wanting to cut right to the chase. If you want to learn how to use it right away, use the table below to jump to that section.What is Apple’s Center Stage Feature?
The Center Stage feature sees Apple leverage the iPad’s front-facing ultra-wide true-depth camera to make it more useful for the user during a video call. Designed around making the camera follow the user, Center Stage focuses on a subject inside the camera frame and tracks them across its entire field of view. So, after enabling Center Stage, the iPad camera will essentially follow you around when you move during a video call. This happens through automatic panning and zooming of the camera as it sees fit according to the frame. It ensures you will always be the focus of the call and won’t go out of view.How Does iPad Center Stage Work?
According to Apple, Center Stage uses an intelligent blend of machine learning and iPadOS 15 operating system to render a seamless followthrough experience. Once enabled on a compatible iPad, Center Stage starts by capturing video in a wide-angle field of view of 122 degrees. However, as users get closer or farther, the front camera zooms in/out digitally as needed.
This method also applies to panning the camera around as Center Stage follows a user as they move about the room. However, since there is a range to Center Stage on the iPad, if users move too far away from the device, the feature will stop working. The whole idea of Center Stage is to make your video calls more engaging.What Devices Support Center Stage?
iPad Pro 12.9-inch (5th generation)
iPad Pro 11-inch (3rd generation)
iPad (9th generation)
iPad mini (6th generation)How to Enable or Disable Center Stage on iPad
Now that you know all about Apple’s Center Stage feature, you must be itching to try this exciting feature for yourself. Well, we have finally reached the stage (no pun intended) where we teach you how to enable Center Stage on your iPad. Make sure that your compatible iPad is updated to iPadOS 15 to use this feature. For the sake of simplicity, we will be using the Facetime app for this tutorial. Now without further ado, follow the steps below:
2. With the app open, swipe down from the top right corner to open the Control Center.
3. Then, tap the Effects settings tile to access the Center Stage option.
4. Finally, tap the Centre Stage option to enable it.
And you are all set. Center Stage will now work during FaceTime calls on your iPad. You don’t even need to get on a Facetime call to try it. Simply place your iPad somewhere and try moving back and forth in front of it, and the camera will follow you around. Want to see it in action? Check out the video below where we show you how Apple’s Center Stage feature looks in action:How to Use Apple’s Center Stage on Mac? Apple Center Stage: Frequently Asked Questions Is the Center Stage Feature Free to Use?
Center Stage is a feature that comes along with Apple’s newest iPad offering natively. Since this is a hardware-dependent feature, Center Stage is completely free to use and keep. However, while apps like Facetime and Zoom are free to use, you might need to pay for other third-party video conferencing apps.Does Center Stage Only Work with Facetime?
If you don’t really use Facetime as your go-to video conferencing app, you can rest easy. Apple’s Center Stage has support for a variety of other video calling software. Developers interested in expanding their app’s functionality to include Center Stage support can use the API offered by Apple.Which Apps Support iPad’s Center Stage Feature?
Apart from FaceTime, a variety of third-party apps support the Center Stage feature to make your video calls more engaging and intuitive. The list of supported apps includes Zoom, Google Meet, WebEx, Skype, Microsoft Teams, and Filmic Pro, among others.Does Center Stage Work with Zoom?
Apple’s Center Stage does work with Zoom natively. iPad users interested in trying it out need to jump into Zoom’s iPad settings for easy access. Once enabled, Center Stage will turn on by itself and zoom on your face or follow you around as intended.Can I Use Center Stage on Mac?
While Apple has only made the Center Stage feature available on select iPad models, there is indeed a way to use it on your Mac. As we have explained, you can rely on Reincubate’s Camo app to utilize your iPad’s camera as a webcam for your Mac. Then, you can use Center Stage on your Mac with ease.Make the iPad Camera Follow You Around with Center Stage
Apple’s tablet lineup has grown significantly since the first iPad was introduced in 2010. While in the past Apple only offered a single iPad version for $499, the company now provides different options for different target audiences. Now we have the iPad Pro, iPad Air, iPad mini, and the iPad.
Now in its ninth generation, the regular iPad still doesn’t look like its more expensive siblings, but it has enough features for it to be the best option for some users.It’s still an iPad
The iPad 9 doesn’t have that amazing design with an edge-to-edge screen or Face ID, but that doesn’t make it any less of an iPad. The truth is, no matter which iPad you choose, they’re capable of doing pretty much the same things in terms of software.
From the iPad 9 to the M1 iPad Pro, they all run the same iPadOS 15 and share all the core features like multitasking, Quick Note, Live Text, Universal Control, Sidecar, and Augmented Reality. And, of course, users can download and install all the great apps available for iPadOS on any iPad model currently offered by Apple.
In other words, you can run apps like Photoshop, Illustrator, GarageBand, iMovie, LumaFusion, ProCreate, and more on the 9th-generation iPad. If you really want to try using it as a computer, iPad 9 also supports a keyboard and mouse, just like any other iPad.
On top of all this, it still has a decent 10.2-inch Retina display, Touch ID (which is built into the classic Home button), and support for Apple Pay in apps and websites.It’s a powerful device — and faster than the competition
The new iPad 9 features the A13 Bionic chip, which is the same one found in iPhone 11 and the 2nd-generation iPhone SE. Although this is a two-year old chip, it’s still quite powerful by today’s standards. In fact, this iPad with the A13 chip probably delivers better performance than any other tablet or computer in the same price range.
Having the A13 Bionic chip means that the iPad 9 can not only run most of the apps and games available on the App Store without any problems but also that it has years of software updates guaranteed.Affordable accessories
In order to get the full iPad experience, you may need some extra accessories. These accessories will certainly make you spend more money.
Since the iPad 9 design is based on older iPad models, it still works with the first-generation Apple Pencil (which is $30 cheaper than the new version) and the original Smart Keyboard, which costs $159 — while Apple’s Magic Keyboard costs $299.
And of course, you can easily find third-party accessories that work great with the 9th-generation iPad.It’s cheaper
The thing is, some people only want an iPad for basic things like watching videos, surfing the web, and using FaceTime. If this is your case, you should probably save some money and go with the iPad 9 without any fears. Even though it’s not a premium device, the iPad 9 still offers most of the things that make the iPad what it is.
You can now order the iPad 9 on Apple’s website, with the first shipments expected on September 24.
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Despite all the buzz and hype surrounding NFTs, the early stages of the technology have been mired in controversy. Perhaps the most often cited point of criticism for the technology — and cause for hesitation for any of its would-be adopters — is its environmental impact.
So, how bad is it? Los Angeles-based artist Kyle McDonald ran the numbers himself and went to social media to share his findings.The price of progress
CO2 emissions generated by Ethereum have skyrocketed in the last year alone. (Source: Kyle McDonald)
McDonald’s calculations essentially lined up with most public estimates on the energy consumption of Ethereum — the most commonly used blockchain for NFT transactions. Assuming the data is accurate (and it seems to be), it means that users on the Ethereum network consume more energy than a country like Argentina. If you weren’t aware, Argentina is home to more than 45 million people. Fewer than one million people currently use the Ethereum blockchain.
However, it’s not quite so doom and gloom when it comes to the actual impact NFTs have on the environment.
First, miners would continue to produce blocks for the blockchain even if there were zero transactions. Second, a potential solution exists to the massive amount of energy some blockchains consume. Specifically, energy-intensive blockchains can shift towards a proof-of-stake model for verifying transactions on the blockchain. It’s a process that is far less resource-intensive by design. New blockchains like Tezos have emerged that use this model, allowing the blockchain to use up to two million times less energy than Ethereum.
However, even with the emergence of more energy-efficient blockchains and plans to shift Ethereum to a proof-of-stake model later this year, the massive amounts of CO2 that the computers powering Ethereum have already released into the atmosphere still remains.NFTs to save the day?
This is an issue that McDonald hopes to resolve himself via the launch of his new NFT project: Amends. It’s a digital collection of sculptures representing the total CO2 emissions generated by the three biggest NFT marketplaces on the planet: OpenSea, Rarible, and Foundation. The NFTs are also slated to be available for purchase on said platforms.
In an official press release, McDonald clarified the purpose of the project, saying that it isn’t enough to reduce our energy use. Humans need to sequester the emissions we already released. “The science shows that even if we end all emissions today, we still need to remove hundreds of billions of tons of historical greenhouse gases from the atmosphere and ocean. […] This work represents a major opportunity to take responsibility for a small portion of our impact on the environment,” he said.
McDonald’s collection is launching in partnership with three carbon removal organizations: Project Vesta, Nori, and Tradewater. As such, each sculpture created by McDonald not only represents one of the three biggest NFT marketplaces in the world, but also how each partner organization involved addresses CO2 emissions in their own way.
Project Vesta, representing OpenSea, releases olivine, a naturally occurring mineral on the shores of beaches all over the world. Once this dissolves into the water, it jump starts a natural process that captures CO2 from the atmosphere and de-acidifies the ocean over the span of a few decades. Without this direct intervention, the process would otherwise take millions of years. Get it? OpenSea…and Project Vesta helps fix the sea.
Nori, representing Rarible, works closely with farmers on the ground to implement regenerative practices, such as cover crop planting and no-till farming into their workflows. These practices help turn farmland into CO2 sponges, which in turn, improves the growth of a farmer’s crops.
Tradewater, representing Foundation, disposes and destroys canisters of refrigerants containing greenhouse gases far more potent than CO2 before they can make their way into the atmosphere.
Proceeds from the auction will go directly towards funding the carbon removal efforts of the three organizations. Notably, matching the total emissions generated by the three biggest marketplaces won’t come cheap. All in all, Amends’ total reserve price listing amounts to more than 17 million dollars. Additionally, prices for each piece go up in real-time, proportional to each marketplace’s projected amount of CO2 emissions generated due to energy consumption.
WordPress announced a new feature for publishing blog posts to Twitter in the form of a tweetstorm. The publishing community initially welcomed the announcement. The initial positive reaction took a downward trend as the potential negative implications of the tweetstorm feature became apparent.
This feature appears to be a part of the Jetpack plugin, the announcement wasn’t explicit on that point.Engage with a New Audience They Said…
The idea behind the new feature was to present the content to a new audience. Usually that means promoting the content on a platform or website in a way that brings the audience from the platform to your website.
But that wasn’t the case, as expressed in the WordPress announcement.
The end goal was to give Twitter free content:
“By publishing your quality content on Twitter, you can open new lines of engagement and conversation.”
There was nothing in the announcement about how the feature benefits the publisher site itself.
Anyone reading the official WordPress announcement and asking, “What’s in it for me?” would not find an answer.WordPress Tweetstorms Enable Endless Content Republishing
A problem with the new feature is that it creates a way for others to republish your content on their own sites. What’s worse, is that there may not be a way to successfully file a Digital Millennium Copyright Act (DMCA) complaint if someone embedded your content via the Tweets, because Twitter allows their content from its platform to be embedded on other sites.Lack of Content Canonicalization
Another flaw in the feature is that there is no way to place a cross-site canonical to tell the search engines who the original content publisher is.
A cross-site canonical is an HTML meta tag that tells search engines that the content they are indexing is not original to the site and communicates who the original publisher is. That’s a way to communicate who the original publisher is when for example an article is syndicated.Webmaster Response
The WebmasterWorld community immediately spotted the problems inherent in tweetstorming entire articles from a WordPress site toTwitter.
The first response on the WebmasterWorld discussion (by NickMNS) was drenched in sarcasm:
“Wow that is awesome, now you can post your entire content on Twitter and your users will have all of it there, available to them without ever needing to leave the platform.
As a result your likes will go way up, and your follower count will rise too, what more could anyone ever ask for…!”
“I was going to say it sounds absolutely dreadful, since nothing makes you look more of an idiot than overflowing to multiple tweets, as if you’re too stupid to be able to count to 140 and edit accordingly.”
Others remarked how it was a free content boon for Twitter and how the next bad step would be to replicate it for Pinterest, a platform that many feels dominates Google’s search results.WordPress Community Reaction
Matt Mullenweg tweeted about it and the response was generally positive… at first.
— Matt Mullenweg (@photomatt) October 13, 2023
The response to his tweet began with praise but took on a more negative tone as time went on.Some were polite with their feedback:
— Alex Danco (@Alex_Danco) October 13, 2023Others were more direct:
grossMichele Neylon (@mneylon) shuddered at the idea:
— Michele Neylon (@mneylon) October 13, 2023The reactions kept coming.
If you’re even thinking of doing this, please delete your account immediately.
— David Stehle (@davidstehle) October 13, 2023SocialMediaToday Inspires More Opinions
The opinions of the new tweetstorm feature increased after social media news site, SocialMediaToday, threw fuel on the smoldering discontent with their take on it.
The author of the article, Andrew Hutchinson (@adhutchinson), had rightfully recognized some of the negative implications inherent in the new feature and wrote a great overview of the possible problems associated with it.
His article began with these words:
The response on Twitter agreed with his assessment.
— NetWeave Social Net (@NetWeave) October 14, 2023
— Guy LeCharles Gonzalez 😷 (@glecharles) October 14, 2023WordPress Tweetstorm Feature Can Be Useful?
Considering the scorn poured on the new feature, there may be a positive way that it can be used.
WordPress may have saved itself some grief if it had better articulated how the feature benefited users.
The WordPress tweetstorm feature can be used to publish shorter content designed to specifically engage Twitter users.
If it’s sufficiently engaging it can build followers. Those followers will later see (and retweet) subsequent non-tweetstorm tweets that publicize content on the site itself.
The tweetstorm feature’s usefulness isn’t about publishing content on Twitter. The benefit is in publishing content specifically for Twitter for the purpose of growing followers and traffic.
One could even put a noindex meta tag on the Twitter-focused content to keep search engines from indexing it.
The Twitter-focused content could be created expressly for the purpose of gaming Twitter for more users and traffic.
So it is possible to use the WordPress tweetstorm feature in a positive way.Takeaway
There are some positive possibilities to the new WordPress feature but there may need to be a thoughtful strategy behind the use of it.
Publishers may need to heed to practical considerations such as Twitter outranking them in the search engines with their own content.Citations
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