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For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s not really building links in the way it’s commonly thought of.
The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making.
I believe those three matching contexts helps a page rank better.
A link graph is the map of the web, which can be organized by topic and/or niche. The ideal link, in my opinion is from a site that occupies a topically relevant part of the link graph. With enough links, a single page might be able to occupy a topically relevant position in that kind of link graph.
Of course, the page on which the link originates has to be on a topically relevant. And that should ideally exist on a site that is topically relevant. And that site should ideally belong to a topically relevant branch of the link graph.
The importance of the context of a link and and the context of the linked page and how it matches to the intent of a user making the query is important because it may predict a more successful outcome.
For example, during the course of link building I’ve noticed that certain topics are trending and that sites are beginning to link to content that is about that topic.
That’s when I turn to the content side and ask for content about a certain topic. I know that if we produce content on a certain topic we have a higher likelihood of obtaining links for content about that topic.
As someone involved in acquiring links, I am in a position to see that the sites I want links from are talking about a certain topic and that they are linking to other pages that talk about that topic.
Coordinating between the link building side that is looking at sites and the content side that’s creating content can help make a site become more popular.
The link building side may have insight about content topics that the content side might not be aware of.
Seems to me that the typical content and site creation part of a business happens in isolation from the link building part. The link building part is treated as separate. But in my opinion, for some websites, a better outcome will happen if the link building side is an informed partner from the beginning.
On a certain level, link building is understanding what people want and showing them where to get it.
Content is about giving users what they want, what they need and in some cases teaching users how to achieve their aspirations.
Both are focused on users, as is Google when they rank a web page. So if your content and link acquisition is aligned with the users needs, then your page is going to have what users are looking for and Google will find it because of the meaningful and on topic links to those pages.
For that reason, because of how web pages are ranked, link building can’t rightly be considered an activity that happens independently of the content production, PR, site design and social side of a business.
The relationship between the content and social side is a good model of how the content and link building side should cooperate.
And you know, it’s not just links that matter. A quality link building initiative can focus on non-link projects that result in building awareness among important demographic audiences.
A project that puts your message in front of 20,000 potential customers is every bit as good as a link. In the long run, these kinds of projects result in a demand to see your site in the search results. Google search is about showing users pages that meet their needs.
A section of Google’s Search Quality Raters Guidelines is called:
13.0 Rating Using the Needs Met Scale
The “fully meets” rating level, the highest rating, is described as:
“All or almost all mobile users would be immediately and fully satisfied by the result and would not need to view other results to satisfy their need.”
What users need is constantly changing. The link building side can help identify those trends and keep the content side on top of user and website needs.
Coordinating the link building (and awareness building) with the content side may be a useful approach to creating a website that satisfies users and because of that may rank better since it is better positioned to meet user’s needs.
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ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO.
The quality of ChatGPT content is astounding, so the idea of using it for SEO purposes should be addressed.
Let’s explore.Why ChatGPT Can Do What It Does
In a nutshell, ChatGPT is a type of machine learning called a Large Learning Model.
A large learning model is an artificial intelligence that is trained on vast amounts of data that can predict what the next word in a sentence is.
The more data it is trained on the more kinds of tasks it is able to accomplish (like writing articles).
Sometimes large language models develop unexpected abilities.
Stanford University writes about how an increase in training data enabled GPT-3 to translate text from English to French, even though it wasn’t specifically trained to do that task.
Large language models like GPT-3 (and GPT-3.5 which underlies ChatGPT) are not trained to do specific tasks.
They are trained with a wide range of knowledge which they can then apply to other domains.
GPT-3 works similar to a human brain in that it contains general knowledge that can be applied to multiple tasks.
The Stanford University article on GPT-3 explains:
“Unlike chess engines, which solve a specific problem, humans are “generally” intelligent and can learn to do anything from writing poetry to playing soccer to filing tax returns.
In contrast to most current AI systems, GPT-3 is edging closer to such general intelligence…”
ChatGPT incorporates another large language model called, InstructGPT, which was trained to take directions from humans and long-form answers to complex questions.
This ability to follow instructions makes ChatGPT able to take instructions to create an essay on virtually any topic and do it in any way specified.
It can write an essay within the constraints like word count and the inclusion of specific topic points.Six Things to Know About ChatGPT
ChatGPT can write essays on virtually any topic because it is trained on a wide variety of text that is available to the general public.
There are however limitations to ChatGPT that are important to know before deciding to use it on an SEO project.
The biggest limitation is that ChatGPT is unreliable for generating accurate information. The reason it’s inaccurate is because the model is only predicting what words should come after the previous word in a sentence in a paragraph on a given topic. It’s not concerned with accuracy.
That should be a top concern for anyone interested in creating quality content.1. Programmed to Avoid Certain Kinds of Content
For example, ChatGPT is specifically programmed to not generate text on the topics of graphic violence, explicit sex, and content that is harmful such as instructions on how to build an explosive device.2. Unaware of Current Events
Another limitation is that it is not aware of any content that is created after 2023.
So if your content needs to be up to date and fresh then ChatGPT in its current form may not be useful.3. Has Built-in Biases
An important limitation to be aware of is that is trained to be helpful, truthful, and harmless.
Those aren’t just ideals, they are intentional biases that are built into the machine.
It seems like the programming to be harmless makes the output avoid negativity.
That’s a good thing but it also subtly changes the article from one that might ideally be neutral.
In a manner of speaking one has to take the wheel and explicitly tell ChatGPT to drive in the desired direction.
Here’s an example of how the bias changes the output.
I asked ChatGPT to write a story in the style of Raymond Carver and another one in the style of mystery writer Raymond Chandler.
Both stories had upbeat endings that were uncharacteristic of both writers.
In order to get an output that matched my expectations I had to guide ChatGPT with detailed directions to avoid upbeat endings and for the Carver-style ending to avoid a resolution to the story because that is how Raymond Carver’s stories often played out.
The point is that ChatGPT has biases and that one needs to be aware of how they might influence the output.4. ChatGPT Requires Highly Detailed Instructions
ChatGPT requires detailed instructions in order to output a higher quality content that has a greater chance of being highly original or take a specific point of view.
The more instructions it is given the more sophisticated the output will be.
This is both a strength and a limitation to be aware of.
The less instructions there are in the request for content the more likely that the output will share a similar output with another request.
When I asked ChatGPT the exact same query the machine produced a completely original essay that followed a similar structure.
The articles were different but they shared the same structure and touched on similar subtopics but with 100% different words.
ChatGPT is designed to choose completely random words when predicting what the next word in an article should be, so it makes sense that it doesn’t plagiarize itself.
But the fact that similar requests generate similar articles highlights the limitations of simply asking “give me this. ”5. Can ChatGPT Content Be Identified?
Researchers at Google and other organizations have for many years worked on algorithms for successfully detecting AI generated content.
There are many research papers on the topic and I’ll mention one from March 2023 that used output from GPT-2 and GPT-3.
The research paper is titled, Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers (PDF).
The researchers were testing to see what kind of analysis could detect AI generated content that employed algorithms designed to evade detection.
They tested strategies such as using BERT algorithms to replace words with synonyms, another one that added misspellings, among other strategies.
What they discovered is that some statistical features of the AI generated text such as Gunning-Fog Index and Flesch Index scores were useful for predicting whether a text was computer generated, even if that text had used an algorithm designed to evade detection.6. Invisible Watermarking
Of more interest is that OpenAI researchers have developed cryptographic watermarking that will aid in detection of content created through an OpenAI product like ChatGPT.
A recent article called attention to a discussion by an OpenAI researcher which is available on a video titled, Scott Aaronson Talks AI Safety.
The researcher states that ethical AI practices such as watermarking can evolve to be an industry standard in the way that chúng tôi became a standard for ethical crawling.
“…we’ve seen over the past 30 years that the big Internet companies can agree on certain minimal standards, whether because of fear of getting sued, desire to be seen as a responsible player, or whatever else.
One simple example would be chúng tôi if you want your website not to be indexed by search engines, you can specify that, and the major search engines will respect it.
In a similar way, you could imagine something like watermarking—if we were able to demonstrate it and show that it works and that it’s cheap and doesn’t hurt the quality of the output and doesn’t need much compute and so on—that it would just become an industry standard, and anyone who wanted to be considered a responsible player would include it.”
The watermarking that the researcher developed is based on a cryptography. Anyone that has the key can test a document to see if it has the digital watermark that shows it is generated by an AI.
The code can be in the form of how punctuation is used or in word choice, for example.
He explained how watermarking works and why it’s important:
“My main project so far has been a tool for statistically watermarking the outputs of a text model like GPT.
Basically, whenever GPT generates some long text, we want there to be an otherwise unnoticeable secret signal in its choices of words, which you can use to prove later that, yes, this came from GPT.
We want it to be much harder to take a GPT output and pass it off as if it came from a human.
Or impersonating someone’s writing style in order to incriminate them.
These are all things one might want to make harder, right?”
The researcher shared that watermarking defeats algorithmic efforts to evade detection.Should You Use AI for SEO Purposes? AI Content is Detectable
Many people say that there’s no way for Google to know if content was generated using AI.
I can’t understand why anyone would hold that opinion because detecting AI is a problem that has more or less already been solved.
Even content that deploys anti-detection algorithms can be detected (as noted in the research paper I linked to above).
Detecting machine generated content has been a subject of research going back many years, including research on how to detect content that was translated from another language.Autogenerated Content Violates Google’s Guidelines?
Google’s John Mueller in April 2023 said that AI generated content violates Google’s guidelines.
“For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.
My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.”
Google recently updated the “auto-generated” content section of their developer page about spam.
Created in October 2023, it was updated near the end of November 2023.
The changes reflect a clarification about what makes autogenerated content spam.
It initially said this:
“Automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value;”
Google updated that sentence to include the word “spammy”:
“Spammy automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value;”
That change appears to clarify that simply being automatically generated content doesn’t make it spammy. It’s the lack of all the value-adds and general “spammy” qualities that makes that content problematic.ChatGPT May at Some Point Contain a Watermark
Lastly, the OpenAI researcher said (a few weeks prior to the release of ChatGPT) that watermarking was “hopefully” coming in the next version of GPT.
So ChatGPT may at some point become upgraded with watermarking, if it isn’t already watermarked.The Best Use of AI for SEO
The best use of AI tools is for scaling SEO in a way that makes a worker more productive. That usually consists of letting the AI do the tedious work of research and analysis.
Summarizing webpages to create a meta description could be an acceptable use, as Google specifically says that’s not against its guidelines.
Using ChatGPT to generate an outline or a content brief might be an interesting use.
Handing off content creation to an AI and publishing it as-is might not be the most effective use of AI if it isn’t first reviewed for quality, accuracy and helpfulness.
Featured image by Shutterstock/Roman Samborskyi
In a wide ranging conversation about tech and culture – covering topics from data analytics to the importance of diversity – Kandiah spoke with me about Hitachi Vantara’s current and future strategy.
Among the topics we covered:
Hitachi Vantara’s recent acquisition of Global Logic, a San Jose-based provider of digital engineering services.
Kandiah become CEO relatively recently, in July 2023; he spoke about his experience so far.
The struggle that many companies have in finding success with data analytics, and some examples of companies that have succeeded, with a view toward the social good.
What it means to “skate where the puck is going” in the the tech market, and the trend toward customers that seek holistic solutions and partnerships, not just products.
How the pandemic has driven an ever increasing focus on maximizing the value of data analytics.
How his experience as an immigrant to the US has shaped his management philosophy.
His own struggles with Imposter Syndrome, and how he uses this to avoid complacency.
His deep commitment to diversity and inclusion as essential element of success in business.
Edited highlights from the interview:
Hitachi just announced it is acquiring GlobalLogic. The company is based in San Jose, they provide digital engineering services. What was your strategy in acquiring GlobalLogic?
Software is eating the world. It’s a software play in many ways. It certainly enables an IoT play, the edge play, the data, data-driven play, if you will.
But in essence, for industrial companies and enterprise organizations to compete, increasingly, software is becoming a core requirement for them. And it’s true for us as Hitachi, as an industrial company, but it’s also true for our clients. And as we were looking for a set of capabilities that could enhance and accelerate and catalyze us as well as our clients, we identified GlobalLogic.
We’re very excited with their core capability, their delivery, the extensive delivery capability, their software engineering capabilities, and most importantly, their ability to work closely with clients to identify new sources of revenue and then build the software that enables them to go and capture it.
The importance of data and maximizing the value of data has really come to the forefront these days, that a lot of companies have gathered a lot of data, oceans of data. I think sometimes they don’t know how to get the most from it. What about some success stories? What’s a company that really has succeeded with data, along the lines of powering social good or an environmental cause?
And so I’ll echo your point, and I think one of the things that we’ve gotten really excited about is the concept of data-driven outcomes. By company, by industry, by segment. But the reality, and you nailed it, is data is growing exponentially and the ability, outside of a select few companies that you keep hearing about all the time, good deeds, bad deeds, you name it, is extremely low.
So talking talking about data and powering good, you know the work that we’re doing with the Rainforest Connection around deforestation is something that is truly both meaningful, powerful and close to my heart.
We are working with them to identify, to predict…a deforestation, illegal deforestation event using data, using sound and to be able to rapidly respond to someone that may be preparing to cut down a forest somewhere in the world and get the law enforcement there ahead of time, even before the event occurs. And I think that’s just a small example of how you could use data to power good and truly you know change some of the environmental elements that we have been talking about.
You’ve talked about helping Hitachi Vantara “skate where the puck is going.” I think it’s really tough to figure out where things are going in today’s marketplace. What does that mean to you to skate where the puck is going in a strategic sense?
You know, in today’s world, especially with a little bit of light at the end of the tunnel around the pandemic, we’re living in a world that business schools do not have models for, right? in many cases, people are coming along who have great strategies, but have never dealt with this type of a situation.
So it is super important for us to listen to our customers, listen to market signals and derive the point of where the puck is going from that process. So it becomes much more client-intensive and lot more listening intensive.
One thing we do see is this preponderance of data, data really exploding and the pandemic has only accelerated that. The second thing is the movement to the cloud; the third is the coming together of both the infrastructure and the products and the digitization of them.
We see our clients sort of either in trying to catch up with data and how to utilize data, in some cases able to make some meaningful sense of data and in very few cases capable of deriving new value from dat. And we think as a data company, based on where we come from, from storage, we have the opportunity to help our clients on that journey, and that’s sort of where we expect the puck to go, and that’s where we want to play.
I know that part of your strategy and your life has been shaped by the experience of being an immigrant, remarkably, when you are young, your family was forced to immigrate to the US to flee a civil war. How has it influenced your experience, being an immigrant to the US?
You know it’s funny, right, When I first came here, you know we were like you know… The only thing we knew about the US was you know either Charlie’s Angels or Sesame Street, right, so you know and I’m sure you can relate…
So you expect that when you arrive here right and you end up an immigrant, you know you have a couple of bucks in your pocket and you’re in a neighborhood that you can afford, right? It is what it is.
So being the land of opportunity really comes to the fore, and especially going through the political season of last year and so on and so forth. I strongly believe that this is the country that gave me the opportunity to explore, push, learn, understand.
If you were willing to work hard, then we come from a family that works hard, a country of people that works really hard for what you want, this country gave me the opportunities. I had a really strong foundation with my parents you know, father being a military officer from the army, my mother being a Montessori teacher. And being an only child right, so there was a lot of focus on me – and you know there was some disappointment that I’d never turned into a doctor or lawyer or an engineer…
My dad has always been one of these people about, “Listen, listen, listen, listen.” Always listen, because you need to find your own voice, but listen first. And so this concept of ‘you have two ears and one mouth, so you have to listen twice as much as you speak,’ was something that was ingrained in me from the early days, and it’s been a part of the journey, and it’s been a hugely helpful part of the journey.
To first identify who I am and what I bring to the table, then to open up and speak about it. And then as I have had the opportunity to lead teams and companies at this point, to ensure that I’m giving my team the opportunity to voice their opinion, pull it out, understand, connect the dots together, and then set the path forward. So it’s been fantastic – though the beginning wasn’t that great, getting to where we have been has been great.
To wrap up our conversation, I think it’s important to talk about this idea that you’ve stressed, which is leading with inclusion. What does that mean to you, and how does that shape your approach?
First of all, we can all do a lot more around inclusion. I think that it’s a shame that we’ve continued to have to talk about diversity and inclusion on an ongoing basis. But that said, I have found that diverse and inclusive teams tend to be far more effective and successful than sort of the typical executive committee or board room that you would see. Because I think that there’s a sense of balance between market economics, how aggressive do you want to be, the environment, safety, security, privacy…
There’s a lot of things that matter in today’s world that didn’t in the past. And the ability to balance all of that in the context of a P&L that you operate is a critical, critical thing that a chief executive needs to do. And I think to do that you need a diverse team and you need an inclusive team. The diversity of thought that that team brings to the table helps you balance the approach and the strategy that you set for your company, and it factors into how you navigate. Because I think intelligence and empathy are both important, and you don’t always find one person with both.
And again, back to this notion of inclusion, I think however you cut it, I think the more diverse your team is, the more inclusive your leadership style is, the better it is for your business, and so that’s why I’ve been stressing inclusion.
I think one of the best things about our current era is for all its problems, is that that idea [of diversity] is very much on the rise, and I think companies will benefit as they embrace that.
And I think, Jim, that the pandemic actually has accelerated the opportunity for us to bring people who we may not have had access to, who may have gone off to raise their child, or whatever it may be, and was not quite sure how to get back to work.
Test results seem more important than the developmental process in the contemporary setting. Are we losing something? This forms a discussion that all stakeholders in education must look at keenly.
Many articles have been drafted about the same, and we are glad you are here. We may not reach everybody, but at least we can reach a student, a teacher and a parent. These three are important in the student’s journey to academic excellence.
The least we can do is offer professional insight that the three categories can utilize to produce success. Students need to be inspired to greatness. Every learner can learn, and this depends on how you handle them.
During the developmental process, teens and adolescents develop neuroscience education and psychology. Therefore, it is essential to know how the relationship between parents, instructors, and supportive adults influences how they acquire education.Resilience
Learning and achieving success is not a walk in the park. Even when taking a walk, you get tired and experience challenges. This happens to all learners, and the most affected are those with learning disabilities.
Resilience is the ability to meet and overcome challenges positively. When learners hit rock bottom, they need experts and people around them to support and put them on the right track. Parents and teachers can assist students in achieving this by inspiring grit, initiative, persistence and determination.
How can you achieve this? You need to push a leaner gently to the edge of physical, intellectual, social and emotional comfort zones. The support you offer when they take risks and overcome trials propels them to bounce back from failure. This is required for success in education and life.Integrity
Education’s honesty and respect are gradually degrading because learners can copy and paste answers and present them for academic grading. In this case, learners pass without the necessary knowledge to complete their tasks.
Listen to students without judging, show them respect and instill the values needed in education. For instance, let them know when to ask who can do my research paper and why writing companies are established.
Also read: Best ecommerce platform in 2023Creativity
This is one of the amazing skills that learners must embrace. It is the ability to create and share innovative ideas. It catapults imagination and innovation among learners.
Creative students find better ways to deal with learning issues and academic challenges. Students’ creativity blooms when teachers and parents praise them for thinking outside the box. Understand yourself and harness your potential to be a creative learner.
This goes hand in hand with self-awareness, where you strive to understand who you are with respect to the world around you. The first step to greatness is to define yourself and know your surroundings. Self-reflection and shaping cove values help you to be more adaptable to learn. Self-awareness allows you to see yourself as unique from the rest.
This makes you special and dictates how you learn. Besides, it reduces self-pity that reduces the learner’s productivity. Parents and teachers should show that they value their potential and inspire their journeys to self-awareness. Engage them in reflective conversations about ethical dilemmas, standards, outlooks, and dogmas.Resourcefulness
Learners will be more productive and lack excuses when they know how to find and use the available resources to realize their objectives and shape the future.
This is important because it puts together aptitudes like goal setting, planning, and strategic thinking. Learners are stirred to be resourceful where there are high expectations. This is important because it assists students to live without stringent rules when they are strategic thinkers and problem solvers.
As a learner, you must develop these aptitudes because they are vital to personal growth. They determine your learning abilities and determination to realize your goals. Parents and teachers can assist you, but the ball is in your court. Work on yourself and set exemplary standards for academic excellence. You are on the right course to success when you have these tips in mind.
If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content.
Content and SEO.
At their best, they form a bond that can catapult any website to the top of search engine rankings.
But that’s only when they’re at their best. Because, when they’re at their worst, they can cause Google penalties that are near impossible to recover from.
The purpose of this chapter is simple; to provide you with an understanding of why content is important for SEO and show you what you can do to make sure they work together in harmony.
As we dive in, we’ll gain a better understanding of what content means, what its SEO value is, and how to go about creating optimized content that lands you on the search engine radar.
Let’s get started.What ‘Content’ Means
Providing an exact definition for content, and one that is agreed upon by all marketers would be near impossible.
But, while it is a challenge, TopRank Marketing CEO Lee Odden gathered some definitions of content from marketers around the world that give us a solid starting point.
Actionable marketer Heidi Cohen describes content as:
“High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”
While Cohen’s description is right on point, it’s important to understand that content found online isn’t always high quality and useful.
There’s a lot of bad content out there that doesn’t come close to providing any type of relevancy or usefulness to the reader.
In a more simplified but similar definition, Social Triggers founder Derek Halpern says:
“Content comes in any form (audio, text, video), and it informs, entertains, enlightens, or teaches the people who consume it.”
Once again, Halpern is describing content that is, at the very least, relevant and useful to its intended audience.
If we avoid a description of “quality” content, we can take a more direct approach by looking at the dozens of different types of digital content.
At this point, you should have a pretty good idea of what content is while also understanding some of the different formats where it can be presented.
But what exactly is its value to SEO, and why is it so important that the two work together?What Is the SEO Value of Content?
Google, the king of search engines, processes over 6.7 billion searches per day.
And since we’re talking about search engine optimization, that means they’re pretty well suited to answer this question.
Larry Page and Sergey Brin co-founded Google in 1998 with a mission:
That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the years.
Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”
The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web.
These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search.
And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.
How do you make sure it’s beneficial? Google helps us with that answer too.
Their recommendation is that, as you begin creating content, make sure it’s:
When these elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your content will have very little value.
But, creating great content isn’t the only piece of the puzzle. There’s a technical side that you need to be aware of as well.
While we’ll talk about that later in this chapter, Maddy Osman put together a comprehensive resource on How to Evaluate the SEO Value of a Piece of Content that further elaborates on the topic.
For now, we can conclude that the SEO value of content depends on how useful, informative, valuable, credible, and engaging it is.The Importance of Optimizing Content
The reason optimized content is important is simple… you won’t rank in search engines without it.
But, as we’ve already touched on briefly, it’s important to understand that there are multiple factors at play here.
On one side, you have content creation.
Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section.
But what does audience-centric mean, and how does it differ from other types of content?
Audience-centric simply means that you’re focusing on what audiences want to hear rather than what you want to talk about.
And, as we’ve identified, producing useful and relevant content is the name of the game if you’re looking to rank in search engines.
On the other side of the optimization equation is the technical stuff.
This involves factors like keywords, meta titles, meta descriptions, and URLs.
And that’s what we’re going to talk about next as we dive into how to actually create optimized content.How to Create Optimized Content
When attempting to create optimized content, there are a few steps that we need to follow.
They include:1. Perform Keyword Research & Determine Your Topic
While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary to ensure that the resulting content can be found through search engines.
A few things to keep in mind when choosing your keywords and topic:
Focus on Long-Tail Keywords
Avoid Highly Competitive Keywords With Massive Search Numbers
Use a Proven Keyword Research Tool
Match Your Topic to Your Keyword2. Develop Your Outline & Format for Optimal Readability
As you’re creating your outline, be sure that you’re formatting your core content so that it’s broken down into small chunks.
Online readers have incredibly short attention spans. And they’re not going to stick around if your article is just one ginormous paragraph.
It’s best to stick with paragraphs that are 1-2 sentences in length, although it’s all right if they stretch to 3-4 shorter sentences.
You’ll also want to be sure that you’re inserting sub-headers and/or visuals every 150-300 words to break up the content even further.
As you can see from the graph below, website engagement impacts organic rankings.
And, if you want to increase engagement, readability is crucial.Example of Properly Formatted Content
Here’s an example of a page that is formatted for optimal readability:
As you can see, most of the paragraphs are only a sentence or two long.
The text is also broken up using subheadings every 100-200 words.Example of Poorly Formatted Content
On the other end of the spectrum, here’s an example of a post that’s likely to send readers away directly:
In this post, the content itself is fine. The problem is the extremely long sentences and paragraphs.
With better formatting, the author could easily increase visitors’ average time on site.3. Stick to Your Topic & Target Keyword
As you begin writing your content, keep in mind the importance of sticking to the topic, and target keyword that you’ve chosen.
Don’t try to write about everything and anything within a single piece of content. And don’t try to target dozens of keywords.
Doing so is not only a huge waste of time, but it also prevents you from creating the most “useful and relevant” content on your topic.
Focus on what you’ve chosen as your topic and stay hyper-relevant to that topic and the keyword that supports it.
Brian Harnish’s Local SEO Guide for Beginners is a great example of an author staying hyper-relevant to a specific topic and keyword.
Just by looking at his title, the topic and target keyword are immediately clear.
And, due to this focus, Harnish’s guide ranks on the first page of Google for the phrase ‘local SEO guide.’4. Include Backlinks Throughout Your Content
If you read the local SEO guide, you’ll notice that Harnish includes several links to external sites.
Since Google has made it clear that credibility is an important SEO factor, linking to relevant, trustworthy, and authoritative sites can help ensure that search engines see your content as credible.
Be sure, however, that the words you’re using for the link are actually relevant to the site the user will be sent to.
For example, take a look at this sentence:
“You need to understand how to create a compelling headline for your content.”
If you were to link to a resource showing the reader how to create compelling headlines, you’d want to link the bolded portion shown below:
“You need to understand how to create a compelling headline for your content.”
In most cases, it’s recommended that you keep your links to six words or fewer.How to Optimize Your Content Once It’s Created
Now onto the “technical” part of content optimization.
The most important steps include optimizing the following:
Let’s take a look at how to complete each step.1. How to Optimize Your Title Tag
For reference, it’s the highlighted portion in the image below:
Title tags are important for a few reasons. First and foremost, they help search engines understand what your page is about.
In addition, they can be a determining factor for which search result a user chooses.
To optimize your title tag, you’ll want to be sure of the following:
Keep it under 60 characters.
Don’t stuff multiple keywords into the title.
Be specific about what the content is about.
Place target keywords at the beginning.
The example above is a good one.
Here’s an example of a tag that fails to follow these guidelines:
The difference between the two is clear, and it shows the importance of optimizing your title tags.2. How to Optimize Your Meta Description
Your meta description is the small snippet of text that appears under the title tag and URL.
When performing a search, it’s the section that’s circled below:
As far as meta description best practices, you should:
Keep it under 160 characters.
Provide a short, specific overview of what the content is about.
Include relevant keywords (they will be highlighted when a user sees search results).
The example above shows a well put together description. Here’s an example of one that could use some work:3. How to Optimize Your URL
Readability is most important here, as it ensures that search users aren’t scared off by long and mysterious URLs.
The image below provides a great example of how URL readability can affect the way a user sees results.So, Why is Content Important for SEO?
Because when content is optimized, it drastically improves your visibility.
Nobody sees it.
Nobody shares it.
Nobody does anything with it.
But it’s actually easy to get visible when you know what to do.
Sometimes, it can be the difference of something as small as writing optimized, unique meta descriptions for all your pages to send a huge visibility boost to Google.
If you want visibility and exposure, you have to commit yourself to the grind of consistently creating optimized content.
Featured Image Credit: Paulo Bobita
Samsung Galaxy Xcover Stock Firmware
Galaxy Xcover 3
Model Date Free Download Link
SM-G388F 21 Apr 2023 G388FXXU1BQD1_G388FPHE1BQD1_PHE.zip
SM-G388F 24 Mar 2023 G388FXXU1BQC2_G388FPHE1BQC1_PHE.zip
SM-G388F 23 Jan 2023 G388FXXU1BQA2_G388FOXX1BPL1_ORX.zip
SM-G388F 26 Apr 2024 G388FXXU1BPD1_G388FOXX1BPE1_CYV.zip
SM-G388F 16 Mar 2024 G388FXXU1BPC3_G388FOXX1BPB3_ORX.zip
SM-G388F 13 Apr 2023 G388FXXS1BQD2_G388FAUT1BOK1_AUT.zip
SM-G388F 30 Dec 2024 G388FXXS1BPL5_G388FOXE1BOL1_CAC.zip
SM-G388F 22 Dec 2024 G388FXXS1BPL3_G388FOXX1BPE1_CYV.zip
SM-G388F 22 Dec 2024 G388FXXS1BPL2_G388FOXX1BPB3_ROM.zip
Galaxy Xcover 3 Value edition
Model Date Free Download Link
SM-G389F 04 May 2023 G389FXXU1AQE1_G389FPHE1AQD1_PHE.zip
SM-G389F 23 Mar 2023 G389FXXU1AQC1_G389FOXX1AQD1_DBT.zip
SM-G389F 17 Nov 2024 G389FXXU1APK1_G389FTMS1APK1_TMS.zip
SM-G389F 14 Sep 2024 G389FXXU1API1_G389FNZC1API1_NZC.zip
SM-G389F 15 Jun 2024 G389FXXU1APF2_G389FPHE1APH1_PHE.zip
SM-G389F 06 Dec 2024 G389FXXS1APL1_G389FNZC1API1_NZC.zip
SM-G389F 18 Nov 2024 G389FXXS1APK1_G389FAUT1APG1_AUT.zip
Galaxy Xcover 4
Model Date Free Download Link
SM-G390F 26 Jan 2023 G390FXXU2ARA4_G390FATO2ARA1_ATO.zip
SM-G390F 19 Sep 2023 G390FXXU1AQI3_G390FATO1AQI1_ATO.zip
SM-G390F 12 Jun 2023 G390FXXU1AQF6_G390FTMS1AQF6_TMS.zip
SM-G390W 30 Oct 2023 G390WVLU1AQJ1_G390WOYA1AQJ1_TLS.zip
SM-G390Y 13 Dec 2023 G390YDXU1AQL1_G390YOLE1AQL1_XID.zip
How to download the correct firmware file
This is an important part!
Be sure to check and find the correct model no. of your Galaxy Xcover. Then, based on your device’s model no., look for the appropriate firmware build from above.
Now that you know the model no., download the latest firmware from above for that model no. exactly.
Next, install the firmware on your Galaxy Xcover by following the guide linked right below.
How to install a firmware
First, read our disclaimer, then take backup and then follow the guide below to install the firmware.
Disclaimer: Installing an official firmware through Odin doesn’t void your device’s warranty, but it remains an unofficial process and thus you need to be cautious of it. In any case, you only are responsible for your device. We won’t be liable if any damage occurs to your device and/or its components.
Backup, backup, backup! Create an appropriate backup of contacts, pictures, videos, songs and other important files stored on your device before proceeding with the steps below, so that in case something goes wrong you’ll have a backup of all your important files. Sometimes, firmware installation may delete everything on your device! Like, when you change the CSC of your device, knowingly or not.
Step-by-step Firmware Installation Guide
Let’s see how to install the firmware on your Galaxy Xcover. Make sure you have more than 30% battery on your device.
Step 1. Make sure you have downloaded the correct firmware file on your PC. See above for how to download correct firmware file for your Galaxy Xcover and download links.
Step 3. Also, download Odin PC software (latest version).
Step 5. Extract the Odin file. You should get the Odin exe file (other files could be hidden, hence not visible).
Step 6. Disconnect your Galaxy Xcover from PC if it is connected.
Step 7. Boot into download mode:
Power off your device. Wait for 6-7 seconds after screen goes off.
Press and hold the three buttons Volume down + Home + Power together until you see the Warning screen.
Press Volume Up to continue to download mode.
Step 9. Connect your device now using the USB cable. Odin should recognize your device. It’s a must. When it recognizes, you will see Added!! message appearing in the Log box in the bottom left, and the first box under ID:COM will also show a no. and turn its background blue. Look at the pic below.
You cannot proceed until you get the Added!! message, which confirms that Odin has recognized your device.
If you don’t get Added!! message, you need to install/re-install drivers again, and use the original cable that came with the device. Mostly, drivers are the problem (look at step 2 above).
You can try different USB ports on your PC too.
Load the firmware files(s) on your device. This depends on how many files you got in step 4 above upon extracting the firmware .zip file.
Case 1: If you got a single .tar/.tar.md5 file, then load this into AP tab of your Odin software. Then go to next step.
Case 2: If you got more than one .tar/.tar.md5 file, then you must be having files starting with AP, CSC, Home_CSC, BL, CP, etc. stuff. In this case, choose the files as follows. Select the firmware files as follows.
About CSC file: Using the HOME_CSC file won’t reset your device, and data on the phone shouldn’t be deleted. However, when we select regular CSC file, and it results in CSC on the device being different than that in CSC file, your phone will be formatted automatically. You can even choose to ignore loading the CSC file, that may do alright too. But if it doesn’t work out, repeat the whole process and select CSC file this time around.
Info: When you load files, Odin checks the md5 of firmware file, which takes time. So, simply wait until that’s done and the firmware file is loaded. Don’t worry if Odin gets unresponsive for a while, it’s normal. Binary size will also show up in Odin.
Go back to Log tab now, as it will show the progress of firmware installation when you hit the start button in next step.
Wait till installation is finished, after which your device will reboot automatically. You’ll get PASS message as shown below upon successful installation from Odin.
Some errors you may run into, and with respective solution.
If Odin gets stuck at setup connection, then you need to do this all again. Disconnect your device, close Odin, boot device into download mode again, open Odin, and then select the file and flash it again as said above.
If you get FAIL in the top left box, then also you need to flash the file again as stated just above.
That’s it. Let the device restart automatically.
You can use the firmware for a variety of purposes, which includes:
Fix your Galaxy Xcover if it’s giving you force closes errors and restarts randomly.
Unbrick your Galaxy Xcover if it’s bootlooping and stuck at logo when restarting.
Go Back to Stock on your Galaxy Xcover — helps when looking to sell the device, or fix installing OTA updates if broken.
Restore Galaxy Xcover to factory state.
Upgrade your Galaxy Xcover to newer Android version.
Downgrade your Galaxy Xcover to lower build no. at same Android version.
Unroot your Galaxy Xcover.
Remove custom recovery like TWRP and CWM, if installed, on your Galaxy Xcover.
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