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Unmatched performance, ultimate security, and seamless experience are what define the Apple ecosystem. And once you get deep into it, you feel enriched knowing the best in the business is at your disposal!

Having had a long run with Windows, when I eventually switched to macOS, I realized what I had missed all these years. Despite the recent push to outmatch Macs, Windows PCs still can’t convince (on a large scale) pro users to get along. As for the ones who adore simplicity and efficiency, MacBooks continue to be fabulous.

Apple Ecosystem Caters to the Utmost Interest to Users

It’s been several years since I embraced the iPhone. Though there have been some moments of disappointments, they are few and far between.

But those lows never compelled me to ditch iPhone—not even for a moment. But that doesn’t mean I haven’t tried out some of the most significant rivals of the iPhone. Lashed with high-end specs, they are launched to take Apple’s flagship head-on. But even before the dust settles on them, they seem to completely get lost in translation. And, what’s left behind is nothing but sluggish performance and the long wait for the next iteration!

Why Would I Ever Want to Ditch the Best?

The lethal combo of top-notch hardware and superior OS makes iPhone and iPad such a huge asset for the folks who are enamored by rich performance.

Oftentimes, people say that Apple’s devices are too expensive. To some extent, I agree with the saying. But everyone looks at the money he has to pay upfront and very few give heed to the adorable service Apple offers later.

For instance, if you buy a new iPhone today, you will continue to get the latest iOS updates for up to 5 years. That means; you will be able to use around 95% new iOS features. Now, compare it with Samsung Galaxy S8, which received an Android Oreo update just a month ago. For those unfamiliar, Oreo was first released as an alpha quality developer preview in March 2023 and launched to the public on August 21, 2023.

Well, you can argue that Google offers quick updates to the Pixel smartphones for up to three years so why not try it out. Frankly speaking, Pixel is the finest Android smartphone regarding reliability and performance. And I have always appreciated my interaction with it. But again, it can’t go head-to-head against a powerhouse like iPhone.

Let’s face it, when you have the best camera, excellent performance, highly optimized apps and more importantly, the unparalleled security, you would hardly have time to experiment with something that doesn’t make a great match.

A Peek At Apple Watch, Apple TV, Apple Music, and HomePod’s Success

Just recently Apple Watch surpassed Fitbit to become the world’s largest wearable device. It just goes on to show how far the smartwatch has traveled in just about three years!

Though Apple TV may not have beaten its rivals, it continues to be loyal to millions of thanks to several impressive features.

Apple Music hasn’t yet completed three years, but it has already got more than 40 million paid subscribers. As per the latest reports, it’s going to surpass Spotify– the market leader– very soon in the US.

“Earlier this year, Spotify announced that it had 70 million paying subscribers, reaffirming its place as the number one streaming service in the world, with Apple Music a distant second with 30 million as of September last year. In a new report in The Wall Street Journal, it appears that Apple is gaining subscribers at a higher rate in the United States, and will surpass Spotify for the number one spot this summer.” – The Verge (Feb 4, 2023)

HomePod has just arrived, and everyone knows that it’s got the best sound. Of course, it’s not at par with other speakers regarding the skill. But take a breath, allow it to refine itself. You would find out about it at the peak soon.

Tell Me Where I Can Have the Seamless Performance that Apple Ecosystem Offers?

Dear MKBHD, today’s buyers have gotten very smart. They are much more informed and know the exact value of a product. They don’t mind paying a hefty price for something that promises to offer them desired stuff. But they think hundreds of times to buy cheap products if they don’t serve their purpose.

A highly useful channel like yours plays a great role in making people aware of what can live up to their demand. Had a $100 smartphone been able to stand up to the task of power users, why would there be so many cravings for a $1000 iPhone X? Had a $150–$250 iPhone X-look alike Android phones be able to charm everyone else, why would people still want to take a glimpse of Apple’s magnum opus?

Today’s buyers know exactly what they are buying (in most cases) and what it’s worth. That’s why the high price tag and walled ecosystem just don’t matter to them. Because they truly know that their primary purpose is fully satisfied and they are too engrossed in the unified marriage to hear the noise bustling outside!

Author Profile

Dhvanesh

The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.

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What Is Green Marketing Myopia?

What is Green Marketing Myopia?

Green marketing myopia is the failure of businesses to comprehend that consumers care just as much about “what’s in it for me?” as they do about “how is this good for the environment?” Perhaps even more so. Outside of eco-friendly product attributes, consumers are driven to items that satisfy their goals and requirements (such improved performance or lower cost).

Here are some of the greatest strategies to sell your company’s green products more effectively.

Green goods should be intended to perform as well as or better than alternatives.

Look for methods to link your product’s environmental attributes to consumer demands. For instance, better vegetables cultivated without pesticides or lower electricity costs from using energy-efficient lightbulbs are two examples.

Create engaging and instructional materials, such as websites and apps, to inform customers about your green product.

Third-party eco-certification for your products (such as Energy Star) is necessary, but your customers should understand what it means.

Examples

The case of Phillips is an illustration of green marketing myopia. Six years after the dull 1994 debut of EarthLight, Philips relaunched its energy-saving lightbulb with a new brand and style in 2000.

Despite the first EarthLight’s admirable design, only those customers who cared the most about the environment purchased it.

Even if someone constantly bombards their Facebook timeline with news about global warming, they could be hesitant to purchase a green product if they don’t see any personal benefits, such as enhanced functionality or cost savings.

History of Green Marketing

Green marketing was given considerable thought in the 1970s, but it wasn’t until the late 1980s that the concept really took off. All of this started in Europe in the early 1980s when it was found that some produced items were bad for the environment. Since then, there have been three stages of green marketing.

The early years of green marketing began in the late 1980s, when the term “green marketing” was first brought up. The first stage was referred to as “Ecological” green marketing. All marketing efforts at that time period centred on trying to address environmental issues. In order to meet the requirements and desires of the customers, marketers started engaging in various types of green marketing. It was anticipated that customers would purchase green items, which would boost the company’s reputation. These would aid in gaining a bigger market share. Despite this, nothing went as planned. This consequence was explained as the result of greenwashing. Businesses were in fact doing nothing while only pretending to be environmentally friendly. Businesses were only bolstering their already-existing items with environmental claims in an effort to boost sales.

When marketers noticed the pushback, green marketing launched its second phase. The second stage was referred to as “environmental” green marketing. During that time, clean technology—which concerned developing new goods without endangering the environment—came into sharper focus.

Green Marketing’s Objectives

Green marketing involves not only following environment friendly rules and practises but also informing customers about it. Green marketing is crucial for a number of reasons, including reducing waste and informing customers about how a business upholds eco-friendly practises.

Here are some additional goals as mentioned below to take into account when considering green marketing.

Minimizing waste − Green marketing is equally concerned with preventing waste as it is with projecting an environment friendly image to the public, whether it be through the development of biodegradable product packaging (meaning it can be broken down by biological means), reducing water consumption, or reducing the amount of trash that ends up in landfills.

Making money while being green − It goes without saying that businesses who support green products aim to not only take care of the environment but also make a profit. Businesses may profit from the segment of the public prepared to spend a little extra in order to reduce their environmental impact and safeguard the environment by using green marketing.

Changing procedures − Environmental effect shouldn’t just be a concern for consumers. Green marketing further motivates companies to use resources wisely, including water and power usage. The search for renewable resources, the use of alternative energy sources, and the development of fuel-efficient product delivery methods are other aspects of changing processes.

By having a more thorough understanding of the industry and consumer, you can determine where your company stands.

Conclusion

You need to examine carefully what your clients really want and what they may require in the future. There’s a chance that other companies in your sector provide significantly more alluring goods or services.

Is Stumbleupon Worth Another Look?

What is Stumbleupon and what are its benefits?

StumbleUpon is another way of finding & consuming content online, just as Twitter, LinkedIn news, Facebook sharing / likes & Google do.

Since web users are likely to use a number of tools as way of finding and sharing information, StumbleUpon may be worth a look. [Editors note: by chance as we published this, a new report suggested that StumbleUpon sends more traffic to US websites than Facebook. I’d have to say treat this caution – this is only for sites with Statcounter installed, which won’t be representative of larger sites].

If your audience is active on StumbleUpon, then it makes sense that your business is active on StumbleUpon. During this blog post I’ll cover, what StumbleUpon is, who uses it, why & how your business can be active on the service.

Here’s an intro to the scale of StumbleUpon which shows its scale

What is StumbleUpon?

The users of StumbleUpon

Taking a look at stats from the Google AdPlanner shows a fairly balanced range of demographics, suggesting it may be applicable for a range of companies.

Advantages of StumbleUpon

The part I like most about StumbleUpon is how it uses :

Your interests (initially what you tell it and then over time by what you read & share)

Your peers interests

Popularity of content within its network

to deliver content you will find interesting. For a long time now it has said it has “humanised” the internet. This is certainly its attraction, but at the same time it’s open to abuse by businesses people & businesses.

Very USA orientated (for now)

My experience with traffic from StumbleUpon is that it has very high bounce rates

Its another service to manage / find content like Google, Twitter, RSS managers, Facebook can all perform similar services, I (personally) don’t see an edge

If you don’t connect / follow the peers the recommendations tend to be weak (this means your friends have to use it as well to get the most from it)

Does StumbleUpon help SEO efforts?

It will play a small part yes. Only because:

It will improve your “social score” as you are active in a large & credible social network

It increases links to your website (this is the smaller of the two benefits & almost negligible)

However, to make the most of StumpleUpon from a search perspective you need to make sure you are feeding it amazing content that people share & like otherwise it is likely to fail from both a traffic referring & SEO enhancing point of view. StumbleUpon is like similar forms of inbound links in the sense that it proves to Google your business is alive & active which is key but it also forces you to consider how you are going to create amazing content to share which is what Google (& other search engines) are actually after.

How would you use StumbleUpon as a business?

Brand building, traffic growth & new inbound links

To find related content to share with users (be of value to your customers) or create your own content from

1. Brand building…

StumbleUpon creates another way to share content & therefore create new traffic opportunities. Though ensure you consider that the better & more relevant the content the:

More likely it will be viewed (brand exposure)

More likely it will generate traffic to your website

More likely it will be to be shared & liked (influencing the two items above & your social score in search engines such as Google)

2. Find content

If you have configured StumbleUpon properly & you are following brands, people & topics each time you login you should see a lot of new relevant pieces of content. This generates two opportunities, if you deem it useful, valuable or entertaining you should share it with your user base through any tools relevant (StumbleUpon, Twitter, LinkedIn, email). You have instantly been valuable to that user base & helps keep / boost your relationship with them. The second thing you could do is create a similar piece of content for your own web properties with your spin on it, or with additional information etc. As long as you don’t copy it like for like its a good way to find inspiration for you own content.

3. To find partners for business

With a system giving you content based on your preferences and that of your peers it will become a great source for finding some of the best online partners for your business. The sites you are presented with are deemed the most relevant to you and have been “voted” by your peers as good sources. With the right thought & filtering a lot of the sources could be turned into new business opportunities for your business. This could be that you could feature as a guest writer on their website or vice versa. It may even open up opportunities for websites to become affiliates for your business etc.

Advertising in StumbleUpon

Users stumble the best of the web, finding sites that reflect their interests and friends by simply hitting a button in their browsers or on their mobile devices. With Paid Discovery, your URL becomes part of that stream. The user is eager to engage with new and exciting content, making your product’s discovery a welcome experience in the eyes of a Stumbler.

Fiber: How Much Is Too Much?

How much Dietary Fiber do you need, Exactly?

Men should consume 30–38g of fiber per day, while women aged 18–50 should consume 25g, and women aged 51 and over should consume 21g, according to national guidelines. One other rule of thumb is to aim for 14g of fiber for every 1,000 calories consumed. Getting it is good for your health in general, and so are the fibers, which keep you full for longer.

However, many individuals in the United States need help to meet their daily fiber needs by eating a standard American diet. No of how many calories they consume, most individuals can consume up to 15g of sugar daily. A high-fiber diet has many health benefits, but overeating fiber at once might cause digestive issues and even malnutrition.

Some minerals, like iron, and antioxidants, like beta-carotene, are not well absorbed when consumed in large quantities (because of the high amounts of fiber). Extreme cases of fiber overconsumption are rare in the United States.

In What Ways can Consuming Fiber help You?

A healthy diet should include fiber, but overeating may be harmful. In addition to its role in maintaining regular bowel movements, fiber helps regulate cholesterol and blood sugar, promotes the growth of beneficial bacteria in the gut, and reduces the risk of developing chronic diseases.

Chronic illnesses like colon cancer are uncommon in people who eat a high-fiber diet on a regular basis, especially in communities like rural South Africa consume more than 50g of fiber per day on average. By comparison, African Americans who consume a higher fat diet with just around 15g of fiber per day had a significantly increased risk of colon cancer.

What role does Fiber Play in the Digestive Process?

Two significant kinds of fiber exist. Different types of fiber perform various digestive functions −

Insoluble fiber may aid digestion by adding volume to feces and speeding up the transit time of food through the digestive tract. It aids in intestinal pH regulation and has been shown to reduce the risk of developing diverticulitis and cancer of the colon.

Soluble fiber attracts water and creates a gel-like material with food to prevent food from becoming stuck in the digestive tract. This, in turn, aids with weight control by slowing digestion and making you feel full sooner. It has been linked to a decreased risk of cardiovascular disease, normalized blood sugar, and reduced LDL cholesterol.

Where can I get Dietary Fiber?

It is best to consume meals in their complete form as opposed to consuming fiber tablets. The reason for this is that the vitamins and minerals that are included in foods that are high in fiber are necessary for maintaining a healthy body.

Each day, women should consume 25g of fiber, while men should consume 38g. Experts disagree, but it’s estimated that 95% of Americans don’t get enough fiber in their diets.

Although most individuals do not consume enough fiber, it is possible to drink too much fiber, mainly if you rapidly increase your fiber consumption. The effects of consuming an excessive amount of fiber include −

Bloating.

The ache in one’s gut.

Flatulence.

Diarrhea or bowel movement looseness.

Constipation.

a short-term rise in weight

Crohn’s disease patients often suffer from intestinal obstruction.

Lowered blood sugar information is crucial for those who have diabetes.

If you are feeling severe stomach pain, nauseousness, or a high temperature, or if you are unable to defecate or burp, you should make an appointment with a qualified medical practitioner as soon as you possibly can.

Achieving an Optimal Fiber Intake

Of course, there are times when you may feel like you’re receiving too much fiber, either because of the way you’re consuming your fiber or because you’ve substantially increased your fiber consumption too rapidly. How to increase your fiber intake without experiencing gastrointestinal distress −

Divide up Meals and Provide Some Time in Between

If you consume smaller quantities of fiber-rich meals more often throughout the day, you can alleviate some of the gastrointestinal irritation that is associated with taking a large amount of fiber. You should consume foods that are rich in fiber at each meal and snack, but you shouldn’t go overboard with it.

Boost Tempo Gradually

If you’ve just made an effort to improve your diet, you could feel pressured to speedily consume all of your recommended daily fiber intakes. Allow your digestive system some time to adjust to the increased fiber intake. If you do this, you may lessen the stomach problems that come with a fast rise. Expect it to take around two weeks, and pay close attention to any pain you have. You should hold off on adding additional fiber until you see how your body reacts to the current amount.

Hydrate

The more fiber you take in; the more water you need to keep yourself hydrated. It is essential that we consume a sufficient amount of water if we want the fiber that we eat to be digested in the correct manner. It is vital to take into account juices, soups, and other types of liquids.

You may easily reach or slightly surpass the daily required fiber intake with a diet mostly composed of whole foods, such as a lot of vegetables, beans, fruits, and whole grains. However, after you’ve reached the minimum daily need, eating extra fiber may not be beneficial. Overdoing it on fiber won’t do you any favors and can even make you feel worse than you did before.

The Midnight Green Iphone 11 Pro Is Living Up To Expectations

The Midnight Green iPhone 11 Pro is living up to expectations

I’ll admit it, I was a little bit obsessed with the Midnight Green iPhone 11 Pro when Apple announced it last week. It still feels like an atypical color for Apple to pick, not quite as serious as Space Gray or Silver, but neither as colorful as some of the iPhone 11’s finishes. Of course, it’s not only the color of the case that sticks out.

My first impressions of the iPhone 11 Pro from Apple’s big launch have held up as I’ve used it this week – we’ll have a full review very soon – and while I know Apple’s design this time around has been controversial, that’s also grown on me. Personally, the most welcome change, and the one which has been most positively received by everyone I’ve shown the new iPhone to, is the frosted finish to the rear.

Is 2023 the year of frosted phones? Perhaps, and that’s no bad thing. Compared to the slippery glass on the back of the iPhone XS Max I was using before, the iPhone 11 Pro Max feels more stable in my hands. The texture isn’t enough to make it catch on the pocket of my jeans as I put it in or pull it out, nor will it pick up fingerprints, but it’s enough that I don’t worry quite so much about the phone sliding out if I lean back on the sofa.

That’s something you notice when you’re switching between lenses – ultra wide, wide, and telephoto – and particularly when you’re trying to smoothly zoom in video. Or, more accurately, it’s something you don’t notice, unlike with some other phones. There are more than a handful of multi-camera smartphones out there which, while the individual quality of each sensor may be high, struggle to operate together in a cohesive, lined-up way.

At worst, it means horizon lines jumping around as you switch between the cameras, or people who were at one point in the center of the frame suddenly being offset. There’s absolutely none of that with the iPhone 11 Pro that I’ve seen, the switching is effectively seamless. Apple even shows off that talent in an almost offhand way, adding shadowy previews of the next-widest lens you’re currently using on the sides of the camera app. You’d never know that it was digitally blending from two sensors in order to do it.

As for camera quality, I’m already impressed by Night Mode. Low-light performance was somewhere my iPhone XS Max always lagged compared to rivals, but Apple’s combination of sensors and software works impressively well. I also appreciate how naturally the camera app surfaces Night Mode, turning it on automatically if the scene could use it, rather than you needing to swipe to a different mode. The only downsides so far are that Night Mode won’t work with the ultra wide camera, only the wide and telephoto, and that you can’t turn it on manually (though you can turn it off).

Elsewhere, Apple’s big battery life claims seem to be holding water. The company promises up to four hours more from the iPhone 11 Pro compared to the iPhone XS, and up to five hours more from the iPhone 11 Pro Max versus the iPhone XS Max. Some of that is down to just making a slightly thicker, heavier phone, dropping 3D Touch’s extra display layers, and then physically squeezing in a larger battery into the space that’s left.

You probably won’t notice the change in dimensions unless you have both versions side by side, I suspect, but I’m missing 3D Touch more than I thought I would. It’s taking some muscle-memory retraining to press-and-hold rather than press-with-force to triage email notifications on the lock screen, which is something I do a lot, and that whole process feels like it takes just a little bit longer now as I wait for iOS to decide, yes, Chris wants the context menu.

The majority of the battery improvement, though, is down to software and the new Apple A13 Bionic chipset. Obviously everybody’s usage of a phone is different, but to give an idea of how the iPhone 11 Pro Max has held up, yesterday I took it off the charger before 5am to head to the airport, used it for music, photography, email, browsing, Google Maps, and a lot of messaging all day, and by the time I got back to a Lightning cable at 7pm I still had 19-percent battery left.

That’s a solid 14 hours with power to spare, and certainly more I’d have expected to get from the iPhone XS Max in the same sort of circumstances.

If there’s been a negative part of my experience so far, that’ll be iOS 13’s bugginess. Apps that sometimes lag or crash, or won’t rotate properly and need to be force-closed; the camera sometimes deciding simply not to give a preview of the scene (even though it’s apparently still taking photos). I’m not surprised Apple has pulled forward its iOS 13.1 release to next Tuesday, and if you’re sticking with your old iPhone I’d really recommend holding off upgrading until then if you haven’t already.

We’ll have a full iPhone 11 Pro review very soon – and one of the iPhone 11, which in many ways is even more interesting than its more expensive cousins.

Beyond The Barriers To Productive Aging

Beyond the Barriers to Productive Aging Social work profs write about the promise and plight of older Americans

Ernest Gonzales says he learned a lot about “productive aging” from growing up in a close, extended family, with grandparents who provided childcare, spiritual guidance, and financial stability. Photo by Jackie Ricciardi

In 2012, an estimated 43.1 million people in the United States were aged 65 or over, according to a 2014 US Census report. By 2050, that number is expected to nearly double, to 83.7 million. By 2030, more than 20 percent of US residents are projected to be age 65 and over, compared with 13 percent in 2010. This accelerating aging will present challenges to policymakers and programs such as Social Security and Medicare, as well as to families, businesses, and health care providers, the report noted.

Ernest Gonzales, an assistant professor at Boston University’s School of Social Work (SSW), argues in the Gerontologist, the journal of the Gerontological Society of America, that society needs to both recognize the valuable economic and social contributions of older people and provide more ways for older people to contribute through working, caregiving, and volunteering. Gonzales is a gerontologist and an expert on “productive aging,” as this kind of engagement is known. He and others in the field view productive aging as a benefit to society as well as to older people. But as Gonzales writes in his article, productive aging doesn’t come easily in our culture, hindered as it is by age discrimination, outdated social structures and policies, and health and economic disparities that make older people of color, as well as those who are low income, more likely to suffer from obesity, diabetes, cardiovascular disease, and other major illnesses and disabilities.

“The central questions are how do we maximize productivity and be more inclusive of populations historically excluded,” Gonzales says. “We don’t want to force people to work longer or to be caregivers. But the reality is that working, caregiving, and volunteering can yield benefits to families and society. Engagement is naturally occurring, but as a rapidly aging society, how do we maximize it and expand opportunities and choices for engagement?”

Gonzales’ article, which he wrote with Christina Matz-Costa, an assistant professor at the Boston College School of Social Work, and Nancy Morrow-Howell, the director of the Harvey A. Friedman Center for Aging at Washington University in St. Louis, appeared in a special March 2024 edition of the Gerontologist devoted to the 2024 White House Conference on Aging (WHCoA). Held once a decade since 1961, the conference is designed to help chart a national policy course on aging. The meeting on July 13 will focus on four major areas: retirement security; healthy aging; long-term services and supports; and protecting older Americans from financial exploitation and neglect.

In the past few months, the White House Conference on Aging website has become a national forum for gerontologists, social workers, and experts like Gonzales. In February 2024, Gonzales, who is a Peter Paul Professor, organized colleagues at SSW and BU’s School of Public Health (SPH) into the WHCoA Working Group at BU. The group includes SSW faculty members Sara Bachman, Thomas Byrne, and Melvin Delgado; Bronwyn Keefe, associate director of SSW’s Center for Aging & Disability Education & Research; and SPH professor Lisa Fredman. In addition to Gonzales’ article on productive aging, which grew out of his extensive research, the group has produced a series of policy briefs on a range of topics, including caregiving, homelessness, and age discrimination in the workplace.

While no one was using the term “productive aging” at the time, Gonzales learned something about it as a boy growing up in a close, extended, working class family in Albuquerque, New Mexico, and El Paso, Texas, with grandparents who provided everything from childcare and spiritual guidance to financial stability. “They were the cornerstone of the family in so many ways,” Gonzales says.

Because both of his parents were busy working—his father as a truck driver, his mother at a series of minimum-wage jobs—Gonzales spent every summer from age 5 to 14 with his maternal grandparents in El Paso. Eventually, he and his mother moved in permanently with his grandparents in El Paso. His grandfather, Guillermo Esparza, had a physically demanding but solid job as a construction worker for a concrete company and was the family’s primary breadwinner, Gonzales says. “I remember him coming home covered in cement,” he recalls.

After his grandfather retired in his early sixties, he not only took care of his wife, Felipa—Gonzales’ grandmother—who suffered from severe diabetes, he also cooked and cleaned for the entire family until shortly before his death, at age 77. “He spent 15 years taking care of my grandmother, of us, of himself,” Gonzales says. “He was the person in charge of the household.”

Gonzales’ Gerontologist article on productive aging has generated considerable favorable response on the WHCoA website, including endorsement of his policy recommendations on age discrimination and Title V of the Older Americans Act from the Easter Seals, National Urban League, Senior Service America, Inc., and Goodwill Industries International. He, along with SSW graduate student Kate Goettge, has also contributed to a policy brief by Melvin Delgado, another SSW professor, that grew out of Delgado’s 2014 book, Baby Boomers of Color: Implications for Social Work Policy and Practice (Columbia University Press). With Delgado as the lead author, the three writers describe the plight of “invisible” baby boomers of color. “Between 1999 and 2030, older adults of color age 65 and older will increase by 217 percent, compared to an increase of 81 percent for older white, non-Latinos,” Delgado and his coauthors write. And yet, they write, “baby boomers of color are rarely discussed in the scholarly literature, lay press, or by policymakers.”

“Though there remains a significant gap between the health and socioeconomic status of [baby] boomers of color compared to their white, non-Latino counterparts, boomers of color possess unique strengths, assets, and motivations to contribute to society.”

As a generation that has faced historic and persistent disparities in health care, Delgado and his coauthors write, “baby boomers of color are more likely to be uninsured and are at higher risk for obesity, diabetes, cardiovascular disease, hypertension, hepatitis C, Alzheimer’s disease, and other illnesses and disabilities. They are also more likely to work in physically demanding jobs with a higher risk for workplace accidents and injuries and they are more likely to be victims of violence.” These, and other factors—lower levels of English proficiency, undocumented status, barriers to access to high-quality health care—combine to put baby boomers of color “at greater risk for poor health and disability, reflecting the fact that race, racism, and health are inextricably intertwined,” they write.

Retirement security is an especially important issue for boomers of color, who have historically earned significantly less than white workers, Delgado notes, and also have significantly less savings, and so depend to a far greater extent on Social Security. “For those who need or want to continue working,” he and his coauthors write, “the double jeopardy of race and age discrimination” may make it difficult to keep or find work.

At the same time, Delgado says, baby boomers of color should not be viewed primarily as “‘burdens’ with limited opportunity, ability, and resources to contribute in their old age.”

“A new narrative, one focused on assets, is much needed,” he and his coauthors write. Many baby boomers of color have survived, and thrived, “in communities marked by violence, substance abuse, inferior schools, poor nutrition, and high rates of unemployment and imprisonment.” Their skills and experience, they write, “are particularly relevant to today’s marginalized communities.”

“This is not a group to be overlooked,” they write. “Baby boomers of color are the first generation to come of age after the civil rights era, and this group has witnessed—and adapted to—profound changes over their lifetimes. Though there remains a significant gap between the health and socioeconomic status of boomers of color compared to their white, non-Latino counterparts, boomers of color possess unique strengths, assets, and motivations to contribute to society.”

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