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Android Go is the latest attempt by Google to fix the user experience of the many cheap Android phones that are constantly shipping to developing markets. This is also an effort to push smartphones into every corner of this world, especially in markets that are still dependent on feature phones due to the slightly pricey Android smartphones, as part of Google’s next billion users’ master plan.
India is the world’s biggest feature phone market
According to the IMF, India is no longer a developing market, however, it’s still home to the world’s largest feature phone market, the type of devices that are mostly associated with developing markets due to their cheap price tags.
Most of the cheaply available Android devices have some of the worst user experience and this is due to their weak hardware. A device with a Snapdragon 212 chipset and another with a Snapdragon 630, for instance, will never deliver the same user experience on Android 8.0 Oreo for obvious reasons, but with Android Go, which is currently based on Oreo 8.1, Google wants the weaker devices to deliver the same (or thereabout) user experience as the more powerful handsets using the lighter OS.
Demand for feature phones in Africa and India is still rising
It is mostly in developing markets that you’ll find the weaker Android phones. These are the hunting grounds for Android Go, but there’s one major stumbling block: feature phones. Essentially, Android Go is trying to eat into the feature phone market by offering first-time mobile phone owners a chance to jump straight to a smartphone rather than the “typical” channel of going via a feature phone before finally upgrading.
According to IDC, global smartphone shipments dropped by 6.3%, down from 430.7 million units in Q4 2024 to 403.5 million units in Q4 2023, with one of the major reasons being the constantly rising prices of premium phones yet they don’t present consumers with solid enough reasons to buy them over their equally capable immediate predecessors.
Despite the overall decline, some markets like India, which is the third largest smartphone market in the world after China and the U.S., still recorded positive growth. The IDC reports that in the entire 2023, India, which is the largest feature phone market in the world, shipped a total of 164 million feature phones. In Q4 2023, however, vendors managed to ship a total of 56 million units, representing a humongous 67% year-over-year growth and 33% growth from Q3 2023. Also, IDC reports that of 225 million mobile phones shipped in Africa in 2023, 136 million, or otherwise, 60% were feature phones. This ensured that the market share for feature phones rose to 61% compared to 55.4% in 2024, while the smartphone market share dropped from 44.6% to 39%.
Android phones cost as cheap as $50, but due to the unpleasant user experience such a device offers, one would be better off with a feature phone. Google’s Android Go wants to give you a similarly affordable smartphone that delivers a better user experience on the same hardware. So far, this isn’t the case, at least going by the specs versus price combinations of all Android Go phones unveiled at the MWC 2023.
Also Read: Why Android Go phones are still not quite what we expected
Only time will tell
Africa is where you’ll find most developing markets, but Android Go will not be limited to this continent. So far, we’ve heard rumors that Nokia 1 may be sold in the U.S. while India has several upcoming Android Go phones. Alcatel 1X is heading to Europe and Turkey’s General Mobile has one too, which should be sold in some European and Asian markets as well.
The success of Android Go largely depends on how good the phones can be as feature phone alternatives, especially in terms of pricing.
The fact that lots of feature phones are shipping to what would be Android Go target markets is largely because of price. In these markets, feature phones can go for as little as $10. This is the type of market that Android Go is looking to buy into, but with the likes of Nokia 1 priced at $85 and Alcatel 1X attracting a price tag of up to €110, Google’s master plan for the next billion users seems to be facing an uphill task, at least for now.
Of course, this is just the beginning of what should be a long journey. The MWC 2023 was the first to bring forth Android Go phones and these devices won’t be the last. In fact, we expect lots of Go phones in the near future, with one having already been confirmed by a Ugandan company and more to come from India and China.
However, if none of these OEMs addresses the current pricing gap between Android Go and feature phones, it won’t be easy for the former to crack the African mobile phone market, which is currently dominated by the latter mostly because of price.
Until Android Go phones start asking for about $50 and below, it won’t be easy turning the tables around in Africa and India.
Interestingly, most sellers of these feature phones are basically the same companies that are expected to push Android Go into these markets. I’m talking the likes of Tecno, iTel and Alcatel (the former two are owned by China’s Transsion Holdings). It’ll be a pleasure to watch how they balance between the two platforms, especially on price matters.
If anything, the success of Android Go largely depends on how good the phones can be as feature phone alternatives, especially in terms of pricing. Until Go phones start asking for about $50 and below, it won’t be easy turning the tables around in Africa and India. As it is, it’s clear that feature phones are still standing tall in the way of Google and Android Go. For how long? Only time will tell.
You're reading Feature Phone Market Is Booming In Android Go’s Hunting Grounds
Update: August 1, 2023 (4:51 p.m. ET): Today, President Donald Trump announced he will impose a 10% tariff on an additional $300 billion worth of all list-4 goods. This most likely means all assembled electronics will be included, though the U.S. Trade Representative has not released the finalized list. It’s possible the list was revised to remove certain products following the public hearings last month. The tariff is scheduled to take effect on September 1, 2023. We’ll update this article when we learn more.
In addition, Trump says he is also planning to reverse the ban of sales between HUAWEI and United States companies. While HUAWEI has yet to be removed from the Entity List, Trump says the ban was unfair to U.S. companies who provided HUAWEI with components. In the next few weeks, the U.S. Commerce Department will determine whether or not to remove HUAWEI from the list.
NXZT computer cases are now significantly more expensive in the U.S. compared to the rest of the world
NZXT had to increase the price of its products due to a U.S. tariff on Chinese steel and aluminum imports. But that left me wondering why so many other companies had refrained from disclosing pricing at Computex.
There are a number of likely answers and they are all very complicated, but a plausible one is a new set of tariffs on assembled electronics being imported to the U.S. from China. These new tariffs were announced on May 14, before Computex 2023 began, and could go into effect as soon as July 2nd.
In this article, I will try to explain a brief timeline of these tariffs, as well as the impact they’re set to have on the smartphone industry and the broader electronics industry in general.The U.S.-China trade war: A brief history
On March 23, 2023, the U.S. imposed a 25% tariff on nearly all steel and aluminum imports, stating that importing the metals created a threat to national security. This, in turn, forced U.S. importers of steel and aluminum to raise prices in order to compensate. It also caused a lot of tension between China and the U.S.
There’s been a lot of trade negotiations and various tariff measures put in place since then, and I’m not going to list them all here. If you want a detailed list, have a look at this timeline. The bulk of this story is based on six key dates:
July 6, 2023: The U.S. implements a 25% tariff on 818 goods imported from China (List 1), including printed circuit boards (PCBs) and touchscreens used in smartphones and laptops.
August 23, 2023: The U.S. and China implement new reciprocal tariffs at rates of 25%. The U.S.’ tariff list (List 2) includes, among others, semiconductors. China’s list more directly targets markets like coal and medical equipment.
September 24, 2023: The U.S. and China implement new tariffs on one another. The new U.S. tariffs start at a rate of five to 10% (List 3).
January 7, 2023: The U.S. and China agree to a temporary truce, that would end March 1, 2023, if the two countries could not come to an agreement to end the trade war (they couldn’t).
May 10-13, 2023: The U.S. increases the tariff rate of List 3 products to 25%. Three days later, China increases tariffs on U.S. products by $60 billion, starting June 1, 2023.
May 14, 2023: The U.S. issues a new proposed list of items hit with tariffs, with rates of up to 25%. This new list would go into effect on July 2, after a seven-day rebuttal period following a public hearing starting June 17.
While some smartphone OEMs like Apple and Google are based outside of China, assembly is often done in China. For example, Apple products are assembled by Hon Hai Technology Group (Foxconn) in Shenzhen, and early reports from JP Morgan estimate that the company would need to increase the price of the iPhone XS from $999 up to $1,142 (about 14%) in order to offset a 25% tariff.
According to research firm Tech Insights, Apple makes a nearly 200% margin on devices like the iPhone XS Max, so it’s possible it could eat the cost to stay competitive. JP Morgan estimates Apple will see about a 4% earnings decrease if the company were to simply absorb the tariff costs.What happens next?
President Trump has said he will approve the new list of tariffs immediately if Chinese President Xi Jinping does not attend the G20 summit in Japan. If the two leaders meet, it’s possible the new tariffs could be avoided. If not, we’ll have to see how companies react. Pricing of new and existing products could jump significantly, so be prepared for more expensive devices if you live in the United States.
This tariff doesn’t cover phones alone, but also laptops, tablets, and really any other electronics product. It’s likely the pricing of nearly all electronics will increase after this tariff goes into effect. Not many manufacturers have the nearly-200% margin Apple has, but it’s possible some of them will prefer to take a temporary margin cut, rather than lose ground to competition.
While many companies will be taking a pretty massive hit from these tariffs, there are some that will see benefits from it competitively. Companies like ASUS and LG, who manufacture devices in Taiwan and South Korea respectively, shouldn’t be hit with the tariff at all. If OnePlus and others are forced to increase prices while ASUS and LG can stay the same, we could see a shift in market leaders over time.
Though there is a general decline in the mobile phone industry, Apple sales continue to increase. It has a 6% year on year increase with a market share of 19.9%. Also, the company account for about half of the mobile phone market. The report from Counterpoint also reveals that iPhone profits account for over 80%. This is also 72 percentage points more than the second-ranked Samsung.iPhone ASP approach $1000
As for its Average Selling Price (ASP), in the first quarter of this year, the iPhone ASP hit $988. This is an increase of 12% year on year. CIRP analysts point out that Apple has been able to drag more users to buy high – end mobile phones. It does this by boosting its product portfolio and offering rich recycling programs.
What is happening in the Chinese mobile phone market with the iPhone obeys Pareto’s Distribution. This states that 20% of actions are responsible for 80% of consequences. These 20% “actions” are the most important in the market and have a decisive impact. We can also see this in our everyday life. In many cases, only 20% of people or less in society take 80% of the social wealth. Similarly, 20% of the top brands in the market take 80% of the market share.Apple has always done well in China
Apple‘s iPhone has been a popular smartphone in China for years, and its market share and profit have fluctuated over time. Let us explore the current state of the iPhone market share and profit in China, using the latest data from various sources.
Apple’s Highest-Ever Market Share in China
According to AppleInsider, Apple has become China’s top smartphone vendor for the first time since Q4 2024, with the iPhone getting its highest-ever market share of 23%. This is a significant increase from 2023 when Apple was warning of severe sales problems in China. Counterpoint Research claims that not only has Apple become China’s biggest smartphone brand, but it has also beaten its own record for market share in the country.Gizchina News of the week
Apple’s Revenue in China
China is a very important market for Apple, despite the fact that the company’s Greater China sales dropped to a five-year low in 2023. After entering the Chinese smartphone market in 2010, Apple’s sales in the region grew more than 20-fold within five years, peaking at $58.7 billion in 2024. According to Statista, China accounted for 25% of Apple’s revenue in 2024. However, the COVID-19 pandemic has affected Apple’s business in China in two major ways, affecting both the demand and the supply side.
Apple’s Record Profit in China
Despite the challenges posed by the pandemic, Apple’s latest record holiday quarter came in part because of excitement for the iPhone 13 in China, where homegrown Huawei has seen a decline in its market share following U.S. sanctions. Greater China revenue rose 21% to a record $25.8 billion during the quarter ending in December 2023, outpacing its overall revenue growth of 11% to $124 billion, its slowest year-over-year rise in more than a year. Apple’s market share in China has now reached 22% in Q4 2023, according to Counterpoint Research. Apple was the only brand to witness a positive YoY growth in the market in 2023, and it has continued to gain market share in China despite the declining smartphone market.Final Words
Apple’s iPhone market share and profit in China have been on the rise in recent years, with the iPhone getting its highest-ever market share of 23% in 2023. The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features. Despite the challenges posed by the COVID-19 pandemic, Apple’s revenue in China has remained significant, and its latest record profit in China came in part because of excitement for the iPhone 13. Apple’s market share in China has now reached 22% in Q4 2023, and it has continued to gain market share in China despite the declining smartphone market.
Considering the huge rivalry in China, we must applaud Apple’s desire to make money out of China. From the latest reports, while other brands sell the numbers, Apple claims all the profits. Chinese brands in the U.S. can not make up to 10% of the profits. This is mostly because the only brand that has the capacity to do that has been banned by the U.S. govt.
Clear blue sky above a forested island surrounded by glittering sea. Wild. Uninhabited. Protected. It appears as if we’re approaching paradise. We cut the boat’s engine and nose into a rocky beach.
Crowned with Douglas fir, Garry oak, and arbutus trees, D’Arcy is one of 600 islands and islets scattered between mainland Washington State and British Columbia’s Vancouver Island. An invisible border divides the islands into the San Juan (US) and Gulf Islands (Canada) archipelagos. Prior to colonization, Indigenous people hunted, foraged, and gardened here as they did on islands throughout the Salish Sea. Then, between 1891 and 1924, the government of the day sent lepers here—mostly men of Chinese descent—and essentially left them to die. Now within Canada’s Gulf Islands National Park Reserve, D’Arcy is part of a groundbreaking study about imperiled island ecosystems and climate change.
Tara Martin, the project’s lead, is a professor in the Department of Forest and Conservation Sciences and Liber Ero Chair in Conservation at the University of British Columbia. She has brought her team of grad students here on this spring day to collect evidence of what she calls the “greatest environmental tragedy” facing these islands. It’s part of a problem that has become common in North America and around the world—a problem with clear causes and what at first appear to be achievable solutions.
If only it were that easy.
Columbian black-tailed deer range from southern British Columbia to Southern California, and as far east as the Cascade Range and southern Sierra Nevada. They are native to this archipelago. They are also wildly out of balance. By the late 1800s, foreign settlers had exterminated the islands’ cougars and wolves, the deer’s primary predators, and alienated Indigenous people from their traditional deer hunting grounds. Over the past century, wildlife managers here and across the continent encouraged the proliferation of all deer species—popular game animals. More recently, changes in regulations and cultural attitudes have resulted in a dramatic drop in hunting. Deer have never had it so easy. Martin estimates that their population on the islands is now 10 times what it was before colonists arrived.
Here and there, oceanspray shoots up like topiary umbrellas. Indigenous people used these flowering shrubs, also known as ironwood, for making tools and utensils. Well past two meters tall, these specimens are old-timers, Martin explains, up to 100 years in age, that have been relentlessly clipped and shaped by deer who swim between islands. Few, if any, new oceanspray plants survive because deer eat them before they can establish. It’s the same for other bushes and flowering plants. Seedling and sapling trees often meet a similar fate. Native deer prefer to browse native fare, especially succulent flowering plants, giving unpalatable invasive plant species an edge. Gone too are the native, perennial, tussock-forming grasses that some birds favor for nesting. What the deer leave behind is an impoverished understory dotted with moss and thorny Himalayan blackberry. And the evidence of deer overbrowsing reaches well beyond the trees.
I scan the field and the surrounding forest but cannot spot the accused. It’s as if they heard us coming and swam away.
Deer have been on human minds and in human lives for eons. Between 120,000 and 108,000 years ago, Homo erectus relied on deer for food on the island of Java. A Neanderthal living in what is now Germany carved chevron shapes into a deer bone 51,000 years ago. Between 33,000 and 30,000 years ago, Paleolithic people painted on the walls of Chauvet Cave in what is now France. Among the animals they left for us to ponder are red deer, reindeer, and Megaloceros—the largest deer to have ever lived.
Deer have appeared in the art and mythology of the ancient Egyptians, Greeks, Celts, Hindus, and Chinese, for whom deer represent longevity and prosperity. They are prominently represented in medieval European heraldry, mythology, and culture. The deer is a sacred symbol of the Maya world and its image appears throughout their culture. Maya mythology holds that it was a stag, using his hoof, who formed the sexual organs of the moon. The Maya sacrificed deer to their gods and used deerskin to record the pre-Columbian Maya codices. To this day, many Maya people have the surname Ceh, which means “deer” in the Mayan language.
Across cultures and time, people have revered deer as symbols of spiritual authority. A deer’s antlers, resembling a crown, extend beyond its head and body, connecting it to the heavens. Those same antlers drop off and regrow each year, making them symbols of regeneration. In Christian iconography, the stag serves as a symbol for Christ, conveying piety, devotion, and God’s care for his children. Deer star in countless folk tales and fables. In 1942, Walt Disney Studios released the animated film Bambi, which has helped shape North American perceptions of deer ever since. Through it all, human hunters have prized deer for their meat.
Deer are special. We are not talking about a plague of locusts, rats, or venomous snakes—we’re talking about deer. And whenever the words deer and problem come together, many people have big feelings.
Both Indigenous knowledge and Western science have long recognized that deer can have big impacts wherever their predators are few, causing a trophic cascade—the ecological term for changes throughout a food web. Aldo Leopold, the first professor of game management in the United States, famously observed a century ago how overabundant deer on Arizona’s Kaibab Plateau degraded the habitat to the extent that their population collapsed. “I now suspect,” he wrote in his seminal A Sand County Almanac, “that just as a deer herd lives in mortal fear of its wolves, so does a mountain live in mortal fear of its deer. And perhaps with better cause, for while a buck pulled down by wolves can be replaced in two or three years, a range pulled down by too many deer may fail of replacement in as many decades.”
Tara Martin has been studying the effects of overabundant deer for more than 15 years. Because some islands in the Salish Sea have deer and some don’t, they provide a natural experimental setup to measure deer’s effect on the environment. Martin has found that palatable plant species cover, richness, and diversity are 92 percent lower where deer are common and 52 percent lower where deer are scarce (less than 0.08 per hectare) compared with areas with no deer at all. On some islands, native black-tailed deer and exotic fallow deer occur at densities of over 20 per square kilometer. The resulting loss of understory means the loss of habitat for numerous bird species, which rely on the first 1.5 meters above the forest floor for cover, nesting sites, and food such as flowers and seeds.
“There are over 300 species in this ecosystem that are being negatively impacted by overbrowsing,” Martin says. “Many of those are plants, but it also includes bumblebees and songbirds, and our amazing alligator lizard and sharptailed snake species that are at risk of [local] extinction.”
While her work has helped establish that overabundant deer are threatening the local ecosystem, she suspects the effects could also reach beyond this place. Here on D’Arcy Island, she and her team have set up soil moisture meters and camera traps to gather evidence that overabundant deer may make forests drier. Drier forests are more likely to burn frequently and intensely, releasing carbon into the atmosphere and contributing to global climate change.
While Columbian black-tailed deer, a type of mule deer, are surging on parts of North America’s West Coast, some other populations of mule deer, including those in Colorado and Wyoming, aren’t faring as well and have declined. White-tailed deer are also experiencing some regional declines—including in New Brunswick and Georgia. In general, though, they’re booming. The oldest surviving deer species, whitetails have ranged across the continent since the last ice age. During the 1800s, their population crashed due to overhunting and habitat loss, reaching just 500,000 in 1900. But today, white-tailed deer are the most widely distributed and numerous large wild animals in North America. In the United States alone, there are over 30 million white-tailed deer—about one for every 11 people.
In the forests of Wisconsin and Michigan, research suggests, expanding whitetail populations are responsible for at least 40 percent of the change observed in forest structure. “It’s rare in ecology to find one factor that accounts for so much change,” says Donald Waller, a retired professor of botany at the University of Wisconsin–Madison, who has studied white-tailed deer for over 20 years. His findings mirror Tara Martin’s on D’Arcy Island. Waller reports that white-tailed deer occur at “chronically high densities” not just in the Midwest, but throughout most of eastern, southern, and central North America. But mounting evidence about how they damage ecosystems isn’t getting through, Waller says: It “has yet to convincingly sway public opinion or wildlife policies in many regions.” Managers, decision-makers, and the general public still often dismiss news of habitat destruction and wildflower losses as “isolated or anecdotal.”
Wildlife agencies in North America still rely largely on hunting licenses for revenue. But as fewer young people are taking up hunting, and hunting becomes less popular in many regions, that model is becoming unsustainable—both as a revenue generator, and for deer numbers in areas where wild predators haven’t recovered.
North America is not alone in facing the challenges posed by overabundant deer. It’s a similar story in the United Kingdom, Finland, and Japan.
Despite the damage done, deer are just being deer. Humans have reduced or eliminated vast tracts of wilderness and have mined, plowed, logged, drilled, paved, and drained deer’s natural habitat while growing enticing farms, yards, and gardens in predator- and hunter-free urban and suburban environments. We created this problem by reordering the world in ways that encourage deer to become hyper-abundant within much more constrained landscapes. What are we prepared to do to solve it?
“I think there’s a blind spot,” Tara Martin says. “People don’t want to know and we don’t want to face it.” And our governments try and look the other way. “They pretty much tell me point blank that they do not want to attract controversy. They just don’t want the hate mail.”
Nearly 4,000 kilometers east of uninhabited D’Arcy, residents of another island find themselves caught in that dilemma. On Staten Island, New York City’s “forgotten borough,” white-tailed deer overrun neighborhoods and city streets and provide a vector for Lyme disease. Vehicle collisions with deer are common, costly, and deadly. While there is broad agreement that the ballooning deer population causes problems, what to do about it has long been such a flashpoint that the media often calls it the “Deer Wars.” Reporters construct narratives that pit whitetails against people, people against people, and deer against the environment. On one side of the divide are those portrayed as hands-off “animal lovers” who want to let nature take its course; on the other are those who would prefer to see the “rats with hooves” sleep with the fishes.
While debate raged, consequences multiplied. According to Cliff Hagen, president of the local conservation group Protectors of Pine Oak Woods, the island probably hadn’t had a viable deer population for centuries because of farming, development, and overhunting. But as policies designed to recover deer populations succeeded on the mainland, deer started to arrive on Staten Island in the 1990s where they proceeded to proliferate and “decimate” what was left of the native flora, including endangered Nantucket juneberry and locally rare Torrey’s mountain mint. At the same time, the deer encouraged the spread of invasive plants such as stilt grass, garlic mustard, and mile-a-minute, a fast-growing vine native to India and East Asia. These invasives change the chemical composition of the soil and prevent native plants from growing back. Clay Pit Ponds State Park, a 103-hectare nature preserve encompassing wetlands, ponds, sand barrens, spring-fed streams, and woodlands, is now carpeted with invasive grasses because of these changes, says Hagen. “Many of the trees are still there. But once those trees fall, there are few, if any, saplings growing. So the future of the forest does not look good.”
For Hagen, any discussion about protecting wildlife must also consider the health of the ecosystem upon which wildlife depends. On top of that, wherever elected officials and wildlife managers face an overabundance of deer, they must also weigh varied and often competing values and perspectives, such as public safety and the expectations of hunters, animal rights activists, landowners, commuters, and residents of urban and rural communities—not to mention the lives of deer and other affected native species. Then, decision-makers face the unenviable task of choosing an ethical, practical, and affordable way forward.
One of the most ecologically sound approaches, depending on the available habitat, is to reintroduce or support the recovery of native predator populations. But where that’s practically or politically impossible, the options on the table are traditional hunting, culling by sharpshooters, and fertility control. In a 2023 paper, Texas A&M University environmental ethicist Clare Palmer and coauthors suggest that the last of these might be best “in terms of deer welfare,” but “in terms of naturalness, lethal control may have the edge,” because it’s similar to predation. Limited resources might also tip the scales toward lethal control, because it’s cheaper and logistically simpler. But, Palmer and the others write, “there is no simple or single answer as to what constitutes ‘ethical management.’”
One thing is clear: it’s unethical to do nothing. “If you’re worried about ecosystems,” Palmer says, “it seems like that’s a reason to reduce the deer population. If you’re worried about human welfare, given the ways we live, it seems like that’s a reason to reduce the deer population. If you’re worried about animal welfare, it seems like that’s a reason to reduce the deer population.”
“Traditionally, conservation and preservation has been all about not intervening,” she concludes. But with the additional pressures of climate change, “interventionist conservation seems much more pressing.”
On Staten Island, a borough of half a million people, city officials ultimately chose a vasectomy program. They felt it would be more humane and less controversial than killing deer through an organized cull, and it was cheaper than ovariectomies. By 2023’s close, a team of veterinarians had sterilized 93 percent of the estimated 1,719 male deer on Staten Island, at a cost of US $6.6-million. As white-tailed deer have an average lifespan of 10 years, it will take at least a decade to gauge the effects. Still, over a four year period, the deer population dropped from 2,053 to 1,555, and both vehicle collisions and Lyme disease infections declined.
In the end, such choices are often more political than ethical. James Oddo, past president of Staten Island Borough, initially supported a cull, but got behind the vasectomy option because it “was the path of least resistance,” he told the Staten Island Advance. “Proponents will argue it was the only way to do something sooner rather than later because we knew a cull would eventually involve litigation. The money that was spent gave the city the plausible deniability to say we did something.”
Back in British Columbia, six kilometers north of D’Arcy Island, I wade after Tara Martin through understory thick and green. We’re traversing another small island in the Salish Sea, beneath a similar canopy of oak and fir, but here a profusion of herbs and plump oceanspray—along with seedlings, saplings, and adolescent trees—rises all around us. Unlike the stand of the living dead on D’Arcy Island, this small, fully functioning forest has a brighter future in store.
There’s a certain swagger in Martin’s step as she shows off the place. Uninhabited SISȻENEM [cease-kwa-nem] Island is one of the few islands in her study area that doesn’t have deer, due to swift local currents. Thanks in part to her work behind the scenes, the Land Conservancy of British Columbia, a nonprofit, charitable trust, purchased the island from a private seller in 2023 and is in the process of transferring it back to the local W̱SÁNEĆ [wh-say-nech] First Nations. A loose translation of SISȻENEM means “sitting out for pleasure of the weather.” The island is, Martin says, one of the last examples of what this coast once looked like and could resemble again.
These native plants were critical to Indigenous people who once frequented this island to honor and lay their dead to rest as well as to cultivate and harvest prized camas and chocolate lily bulbs, which are rich in carbohydrates, are easy to store, and helped see them through the winter. “Without those plants,” Martin says, “First Nations would not have been able to sustain themselves. They were as important as salmon.” Today, this meadow is both a historic burial ground and the living legacy of their wild gardens. Upon seeing it for the first time, some W̱SÁNEĆ elders were moved to tears.
While Martin and her team continue to study the link between overabundant deer and climate change, she believes that learning to live with predators, boosting deer hunting, and returning Indigenous stewardship to the islands would help restore balance and allow native plant and bird species to thrive. Perhaps it could even serve as a model for others facing similar problems. If ecosystems like this are to survive outside hard-to-reach islands, the data indicates that governments and wildlife managers will have to act, Martin says. She hopes her work will help illuminate what’s at stake, so they—and everyone else—can make tough decisions with their eyes wide open.
This article first appeared in Hakai Magazine and is republished here with permission.
Google has finally launched the Android Market’s web version, which, many (or most) of us had been praying for quite a long time. Although Google’s has kept the market very easy to use and get along with, you can start with this post to get the whole idea of the web version of the android market, its contents, exciting features and what it still lacks.
Settings – “My Market Account”
Next thing you should do is checking out the “My market Account” tab wherein you will find two tabs:
Orders – It will simply list out apps currently installed on your phone — just like they show in “My Apps’ tab on your android market app on phone.
Settings – It will show android phones and tablets that are linked with your Google ID. You can change the name(s) of any device listed over there for proper and quick recognition. Also, you can select whether you want your device to be visible in the menus or not. (See screenshot below) If you select “Hidden in Menus” for any of your device here, it will not show in the drop down menus when you install apps or are using the ‘search options’ to select preferred device for search (more on this search function later). Suppose, you’ve one android phone only, and for that you select “Hidden in Menus”, then, when you hit the install tab, the pop-up will only say “There are no android phones associated with this account. Please sign in with a different account.” So, if you get that error, make sure you’ve select the option “Shown in Menus” under the settings and that your Google ID is same on phone and the web.
Downloading Apps from the Web Version of Android Market
Download app is the easiest thing with web version. Search for an app and simply hit the install button below it or the app’s description page where it’s on the left side. The app will be installed on your device Over-The-Air, meaning you don’t need to cable your phone to PC for that. Awesome, right?
You can browse the market category-wise too, by choosing the one of your interest from the left side. On the category page, You’ll be told about Top Paid Apps and Top Free Apps, while you can hit the ‘See more’ tab in the bottom left to get more of such apps.
Check out the video below where we’ve covered almost everything that’s useful, must-know, for you.
Well, it’s easy to say which is the best thing market’s web version has done for us — it’s OTA (over-the-air) installation of apps. You hi the install button on your desktop’s browser and your phone would download the app and install it, right away, if it’s free. And if it’s a paid app, purchasing too is lot convenient when you’re using a web browser as compared to phone.
The third feature, although not exciting but more of a must-have, is a search function. Located at the top right corner, it allows you to search any app and let’s the installation process begin right from the search result’s page, which is very cool, since you don’t need to go to app’s page to download.
Another exciting stuff here is that you can now filter your search (see pic above) — hit the search option in the upper right corner and select whether you want only free or paid apps, based on relevancy or popularity and if you own and have attached more than one android device — which will be very much the case when android tablets hits the stores near us — you can sort the results to one of the several devices, by selecting your preferred gadget for the search from the drop down menu.
What it Still Lacks…
To an average user, almost everything has now been sufficiently covered just like the market app on phone, except that the latter has the “Just In” tab for discovering new apps which the web version lacks, and, there is no option to update the apps right from the web. Needless to say, the ‘update all’ feature is still missing from the web version, even if you’re on Froyo.
To a pro user, who wants variety of tools to sort out the best apps among the new ones (and wants to go beyond what Google recommends all the time), or want: user’s age-wise classification of apps based on Google profiles, country-wise classification like apple’s appstore, and many more countless features that don’t mean very much to a normal user, are still missing — but it’s not an insane thing, you know! These stuff might, in fact, complicate an average user’s experience, so we won’t blame Google or anyone here.
That’s it about the web version of the market.
The idea that ‘Apple is doomed’ has been a constant refrain from some quarters throughout the decades, and has been given something of a boost during the coronavirus crisis.
First, there was the opening quarter of the year – Apple’s fiscal Q2. There was a dramatic difference between Apple’s original guidance and the actual numbers …Delays do not mean Apple is doomed
Apple originally guided an extremely high $63-67B for the quarter, then withdrew the guidance and actually delivered $58.3B. On paper, that’s a dramatic hit.
In reality, not so much. There’s a very simple reason for that gap: the delayed launch of the new iPhone SE.
Given that Apple’s revenue for the same quarter last year was $58B, there was no possible way that guidance $5B to $9B higher made any sense unless the company anticipated a huge chunk of extra income this year. That extra income was clearly expected to be from iPhone SE sales.
It didn’t happen, because the iPhone SE wasn’t launched that quarter. But once it was, in this quarter, reviews were favorable – and early indications are that the new budget model is selling well. Indeed, financial uncertainties mean that a budget smartphone with decent performance becomes more, rather than less, appealing, so it may now be selling even better than Apple had expected.
So my guess is that much of the revenue Apple expected during Q2 has simply been shifted into Q3.
Then there’s talk of a delay to the launch of the iPhone 12. We don’t know for sure, but a lot of reports suggest this is at least plausible, and I’d actually say it’s more likely than not. Given that the new flagship models normally go on sale within a week or so of the end of Apple’s fiscal Q4 (calendar Q3), it would take only a very short delay indeed to kick all of the revenue into the following quarter.
But again, so what? Whether the revenue hits Apple’s balance sheet in one quarter or the next is hardly of great significance to anyone other than short-term investors in the stock.But what about the long-term economic impact?
Coronavirus lockdowns are likely to last for many months yet. We don’t know in what form and to what extent, but there are a couple of plausible scenarios.
One, a very gradual easing of lockdown conditions that would see the economy make a gradual return to some kind of normality. Two, a faster easing of restrictions once the immediate crisis has passed, followed by a tighter lockdown over the winter when the virus may be more deadly and when hospitals will also need to cope with the usual seasonal flu outbreak at the same time.
Beyond the end of the year, no-one knows. The most optimistic scenario would be that, like the original SARS outbreak (SARS-CoV-1), it simply fades away. That seems less likely this time around, as it has spread further and faster, so containment is just a distant dream at this point – but it’s not impossible. The most pessimistic view is that it remains a significant threat on a permanent basis, either constantly or seasonally.
Between the two views is my own: that some mix of immunity from those who have had it, and an effective vaccine, means that it remains but is reduced to more of a background problem rather than a major threat.
Whatever the future holds, the economic hit will be huge, and long-lasting. It would be entirely fair to say that many businesses will fail, and many others will struggle for some considerable time. It would also be fair to say that during economic downturns, people will rein-in discretionary spending – which certainly includes buying an expensive new smartphone every 2-3 years.There’s no reason Apple can’t thrive in a new normal
But even if we take the more pessimistic suggestions, there’s no reason Apple can’t thrive.
It may be that the crisis accelerates the lengthening of iPhone replacement cycles – that people start holding onto their phones for four or five years rather than two or three.
But that was a trend we’ve been seeing for some time now. An increasing number of people were of the view that the smartphone innovation curve has flattened, and we’re seeing only incremental changes each year, so they might as well hold onto their existing model for longer.
Apple was already responding to that trend. It was already offering a cheaper semi-flagship model each year – the iPhone XR and the base-model iPhone 11. It was already discounting models in more price-sensitive markets, like India and China. And, of course, it was quietly working on a new budget model, the iPhone SE.
It’s a similar story with the iPad. Back in 2023, Apple launched the $329 base-model iPad, a move which made a very well-specced model – all the iPad many people would need – for a much lower price.
Feasible because a huge proportion of the cost of an Intel chip is the intellectual property. That costs way more than the silicon. Apple could have TSMC make its own chips for dramatically less than the cost of buying current Intel ones.
Beneficial because Apple needs to persuade developers to convert their apps, and the best way to do that is to show them that there are a huge number of ARM Mac users out there.
That we might see, in effect, a new iBook or eMac.
But that’s just one end of the scale. If previous financial crashes have taught us anything, it’s that there is always demand for premium products even in a crisis. Some people remain wholly or largely unaffected. Even for people who may struggle, it’s in tough times when little luxuries become even more appealing – and small, everyday luxuries is Apple’s bread-and-butter. Apple will continue to make plenty of money from its premium products too.There are new products on the way
Finally, Apple isn’t just about the iPhone, iPad, and Mac. Its wearables have been an increasingly important part of the product mix. Services continue to grow. Plus there are completely new products in the pipeline.
Cook yesterday said what he of course always says:
This business [has] our best product pipeline ever.
But hyperbole aside, it will always be true that Apple has new products in development. There will be big gambles, like Apple Glasses, which may be huge (perhaps eventually replacing the iPhone) or a complete flop. There will be small things like AirTags, which are likely to be enormously popular. And there will be in-between things, like over-ear headphones, which aren’t likely to be technically exciting but will be fashionable and almost certainly sell well. Plus, of course, all the things we (and perhaps Apple) don’t yet know anything about.Apple is not doomed
So no, Apple isn’t doomed. Its business may contract in certain areas. The challenges of re-opening retail stores may limit sales opportunities for a time. It may well sell fewer flagship iPhones this year and next.
But the company now has a broad range of products at a wide range of price-points. It has new product categories coming down the line. It has huge cash reserves to see it through any choppy waters. And it is busy buying back its own shares to benefit from the inevitable financial recovery at whatever pace and point that occurs.
Apple may see temporary setbacks, but if there’s one business I’d bet on riding out this storm better than most, it’s the one with the spaceship campus.
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