Trending December 2023 # Five Biggest Myths About Macbooks # Suggested January 2024 # Top 14 Popular

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A research conducted by “The University of Bursting MacBook Myths” recently concluded that 10/10 Apple users blindly believe that there is no other operating system as great as Macintosh.

Jokes apart, whether you’ve been using Mac for long or have just switched from Windows to macOS, there’s hardly any chance for you to not know at least one person in absolute awe of MacBooks. They think that Mac has the best features and premium setup like no other machines.

MacBook (don’t read graphic designers) users do a lot more than searching how to add fonts to word

Nevertheless, there are many myths about Mac that need to be burst before you decide to purchase one because it is, as described by Mac owners, “an investment of a lifetime.”

Myths only create a vague sense of judgment and before investing in a hefty priced machine such as a MacBook, you should definitely know all minute to massive details, starting from how to add fonts to word in MacBook and ending at how to reboot your Mac without force shutting it while getting accustomed with the biggest myths about Mac in between, five of which are listed below:

Five biggest myths about MacBooks

MacBooks never get affected by Viruses –

This is probably the biggest myth about MacBooks. However, Apple itself has accepted the fact that viruses and malware do affect Macs.

Also read: How to Start An E-commerce Business From Scratch in 2023

    Only artists and illustrators use MacBooks –

    This is probably one of the silliest myths about Mac. Sure, it is known to all as a ‘designer machine’ but that doesn’t mean only “designers” use Mac.

    It depends on the graphic designer and editors as to what machine he/she wants to work on, there is no such pre-set rule. Illustrators often choose Mac over other PC because it has a large bank of illustrating and virtual painting apps available on their store. In the end, an informed artist should know how to use both systems.

      MacBooks are the best for gamers –

      Lies, lies and LIES! In fact, finding a proper game with strong graphic features and hundred per cent compatibility with Mac is almost next to impossible.

      The Windows market has a huge role to play in the gaming and developing world. DirectX graphics by Microsoft is one of the best available in the market with superb content.

      Only a fool compares that with OpenGL. PC offers tons of more games than MacBooks, whereas there are hardly a handful of games exclusively available for Mac.

      Famous games like Dota 2, Crusader Kings 2, Rimworld, Total War series, etc. aren’t available for Mac, hence a proper gamer would always settle for PC over Mac.

        MacBooks have the best battery life –

        Another disastrous myth about MacBooks is that their batteries never run out. Unfortunately, that is completely false. In the end, it too is a battery just like any other and not some angelic crystal which gets recharged by the ocular powers of moon.

        Your machine stands a chance to automatically turn off at any point especially if you have upgraded your MacBook version from Mavericks to EI Capitan.

        A MackBook with Mavericks can run easily run for 8 to 9 hours whereas the same machine will run for 5 to 6 hours after updating it to EI Capitan. Further, MacBook Pro with the unibody range does not even allow users to replace the battery because it is fixed to the motherboard.

        Also read: Best Online Courses to get highest paid in 2023

          MacBooks never crash –

          They really do. It’s just that, unlike “regular” OS, Mac calls it ‘Kernel Panic’ which essentially is equivalent to system crashing down. The MacOS automatically generates a KP upon detecting errors beyond repair.

          It is the same as the blue screen which a windows machine shows when your system dies. Poor plug-in often causes a KP. If you’re lucky enough, your system will start working after a reboot.

          It is easy to believe myths when it comes to Apple products, but knowing what is right and what information is incorrect majorly depends on the investor. If he is hell-bent on believing the first thing he heard without doing proper research, then the fault is clearly not Mac’s.

          You're reading Five Biggest Myths About Macbooks

          Myths About Blockchain And Cryptocurrency

          It is no secret that blockchain technology is already disrupting traditional ways of doing business. However, many myths surrounding blockchain and cryptocurrency have not only caused confusion but have also prevented its adoption by the general public.

          We will show up some of the common myths. Let’s delve and explore:

          1. Blockchain is Bitcoin

          A covering 2023 subject for blockchain in 2023: Slow, enduring progress. In case you’re Since Bitcoin’s prevalence dominates blockchain’s, numerous people will in general befuddle between the two. A few people even accept they are the equivalent, which isn’t the situation. Blockchain can exist without cryptocurrencies.

          Blockchain is the innovation that enables shared exchanges to be recorded on a circulated record over the network. It is an open exchange record of cryptocurrencies.

          Bitcoin (BTC) is a digital currency, which can be traded legitimately between two people without including any outsider (a bank). Bitcoins are made on a blockchain and put away in a virtual wallet.

          2. Blockchain is just for cryptocurrencies

          While the facts confirm that blockchain and cryptocurrencies may go together like bread and butter, this isn’t the main use case for blockchain. This innovation can be utilized to change different areas other than the budgetary part.

          For example, in the wellbeing part therapeutic records can be safely put away and shared crosswise over restorative workforce paying little mind to where they are on the planet.

          Blockchain can likewise be utilized to take out political race misrepresentation by offering straightforwardness in the political race process without trading off voters’ protection.

          The nourishment segment can use blockchain to find the entire procedure of nourishment conveyance from its source. Get the job done to say numerous ventures can use blockchain’s progressive abilities to upgrade efficiency.

          Related: – Venezuela Inflation Drags on and Can Blockchain be A Solution?

          3. Digital Tokens are Digital Coins

          Tokens and coins are frequently mixed up as the equivalent, and the two terms are additionally regularly utilized conversely by a great many people. Be that as it may, the two ideas are altogether unique in relation to one another.

          Computerized coins have just a single utility. They go about as a store of significant worth much like fiat money. They are utilized for money related trade or as an installment technique for administrations on the blockchain. A genuine model here incorporates Bitcoin (BTC) and Ethereum’s Ether (ETH). Computerized coins have their own blockchain.

          Then again, tokens store complex degrees of significant worth, for example, property, salary and utility. Basically, they speak to proprietorship a specific resource, for example, organization stock. Tokens are facilitated on optional blockchains like Ethereum. They are typically given through an Initial Coin Offering (ICO).

          4. There is one type of Blockchain

          There is something other than one kind of blockchain. They are essentially three sorts;

          Open blockchain: here anybody can peruse and compose the blockchain. Anybody can review and audit anything whenever on the blockchain.

          Private blockchain: here there is an in control who directs everything in the blockchain. Along these lines it isn’t free for anybody and everybody.

          Consortium or combine blockchain: here you have more than one in control. A gathering of people or organizations (consortium or combine) meet up to settle on choices that best suit and profit the network.

          5. Cryptocurrencies are for criminals

          Blockchain’s decentralization and namelessness highlights are very alluring to offenders. Before offenders have exploited them to execute criminal operations, yet the crypto circle is gradually entering the administrative world.

          Many real associations currently acknowledge cryptocurrencies as a type of installment. A few governments and enormous money related establishments are likewise nearly executing blockchain innovation.

          Nations like the US, for instance, perceive Bitcoin as aware. Germany and Japan are now utilizing Bitcoin as a money related instrument. Dubai is likewise in real life towards being the primary government running on blockchain constantly 2023. As should be obvious, cryptocurrencies are genuine, and they are getting considerably more standard footing than any time in recent memory.

          Related: – Best 5 Cryptocurrencies of 2023

          Final word

          Over to you. What are different legends encompassing blockchain and cryptocurrencies? Offer your perspectives in the remark area underneath.

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          The Greatest Gaming Myths You Need To Know About

          While we may have recently covered how fake news expands in the general media, modern gaming media is also just as prone to spreading lies and falsehoods. For this reason we’re going to tackle and debunk prominent gaming-related myths.

          There is no need to have you spend extra money or think you need something you can’t have because the industry is trying to sell you a product, after all.

          Higher Clock Frequency/Core Count = More Performance!

          The chart above shows the increase in clock speeds over the years. It hasn’t been updated for some time, but there still hasn’t been a massive change in CPU clock speeds or CPU core counts because that’s not where the performance increase comes from anymore. People think they need to buy the latest, greatest CPU for their gaming PCs or that a console with an arbitrarily higher or lower clock speed won’t perform as expected.

          The only time clock speeds and core counts can be used as an accurate metric of performance is when they’re from the same series and same manufacturer. Otherwise you’re better off using a tool like UserBenchmark to compare actual CPU performance between real processors.

          The PS4 Pro Is Playing Games at 4K

          In the case of the Xbox One S, which doesn’t perform much better than a normal Xbox One, it upscales supported games from FHD to 4K UHD. As you can probably deduce from looking at that chart, 4K is literally four times the size of 1080p, and no matter how good your upscaling is, the image quality between upscaled 1080p and real, native 4K simply do not compare.

          The PS4 Pro does this upscaling with most of its games as well, but at least it does it from a higher resolution, usually around 1440p, which is between 1080p and 4K. Even so, claiming that your games are in 4K, when they are actually being upscaled, borders on deceitful practices. If you have an actual 4K TV, you’d be much better served finding a gaming PC with the hardware to actually run games at full 4K.

          Console Gaming Is Less Expensive than PC Gaming

          This is a popular one. Everyone seems to think that a console is less expensive than a PC of equal performance, but this simply is not true. It used to be, in the era of the PS360 and in the years before, but nowadays one can build performance-oriented gaming at the same price (or lower) as the latest consoles.

          Even if consoles were better from a hardware standpoint, they certainly aren’t from a game-pricing standpoint. PC gamers have access to multiple online storefronts which results in fairly competitive pricing. Games rarely, if ever, stay at $60 for long on a platform like Steam, and even when they do they go on massive sales quite frequently. Console gamers, meanwhile, are left with buying from retail (whose idea of sales are laughable in comparison) or downloading from their manufacturers, who have no incentive to lower prices since you can only buy the games from them.

          $100 on a console can buy you one new AAA game and a yesteryear AAA game from a year or two back, if you’re lucky. $100 on Steam, especially during the Winter Sale, can buy you recent AAA releases for as low as $30 a pop.

          All Free-to-Play Games Are Pay-to-Win

          A lot of free-to-play games, and even premium titles, can be pay-to-win. Pay-to-win is a term which means games where users are required to pay microtransactions in order to stay on an even playing field with other players. This is an unfortunate stigma on the genre that keeps people away from otherwise great games.

          A few games that aren’t pay-to-win that come to mind are:

          Team Fortress 2. All gameplay-effecting weapons can be earned just by playing, and no weapons are direct upgrades to stock

          DOTA 2, another Valve title, which follows a similar pricing scheme, with money only required for cosmetics that don’t affect gameplay

          Hearthstone, a card game from Blizzard

          Quake Live, a free-to-play, updated version of Quake 3, a classic arena shooter

          These are just a few that come to mind, as games I happen to play. There are a lot more out there!

          You Have to Spend a Thousand Dollars (or More) to Stay with The Curve

          Whether you’re looking at investing in a PS4 Pro to stay with the latest console titles or buying some Alienware PC so you can play 4K in the future, you may be under the mistaken assumption that you need to spend a lot of money to stay in pace with the latest games.

          This isn’t true. Even though consoles are getting mid-cycle upgrades, all games on those consoles are required to be playable on both versions of the hardware.

          As far as PC gaming goes specifically, you can spend about the same amount on a PS4 Pro as you would on PC parts that, when assembled, perform better or at the same level. The idea that people need to invest in multiple graphics cards and i7s to play their games isn’t based in fact at all. If you’re a PC gamer who wants to stay with the curve without breaking the bank, I recommend taking a look at PCMR’s builds, which are updated regularly.


          Image credit: CPU Scaling Chart, Resolution Chart, TF2 Wallpaper, Expensive Gaming PC

          Christopher Harper

          I’m a longtime gamer, computer nerd, and general tech enthusiast.

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          Five Reasons Why I’m Excited About Google’s Nexus Q

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          Google (probably accidentally) leaked some details of the Nexus Q before today’s I/O event even started. It’s a streaming…I almost said box, but it’s actually more like an orb. It’s somewhere between a Sonos system, which streams music to stations in different parts of your house, and an Apple TV, which streams music and video to your TV. And I think it’s very exciting. Here’s why.

          1. BUILT-IN AMP 2. NFC

          NFC, or near-field communication (check out our primer if you’re not sure what this is) is becoming more and more common–the new Samsung Galaxy S III uses it really well, and the next-generation iPhone is heavily rumored to have it as well. NFC could be used to easily pair your phone with your set-top box. Airplay, Apple’s protocol (man, that word makes it sound scarier than it is) is easy to use: you’re playing a video or song on your iPhone or iPad or Mac, you press a button, and it shows up on your TV. But you still have to login to the same Wi-Fi network (“what’s your password? Is that all lowercase?”). One of NFC’s nicest, simplest features is automatic pairing: tap your phone to a device, and it’ll trigger Wi-Fi or Bluetooth and automatically connect. No more messing with settings or menus: if you have guests over who want to control the music, they can just tap their phones on the Nexus Q to connect. Easy.

          3. COLLABORATION

          I love Airplay, but one thing Apple has never been great at is on-the-fly playlists (though there are aftermarket alternatives). You don’t always want to create a new playlist and save it for eternity as a neo-mixtape work of art. Sometimes you just want to hear this song after this song, and then this song after that. The Nexus Q gets it. At a party, which is one of my favorite uses for Airplay, you can have a truly collaborative, unique playlist. Anyone can tap their phone to the Nexus Q, then add their favorite song to the playlist, or rearrange it, right there, on the fly. Awesome.

          4. ANDROID@HOME

          Home automation is still in its infant stages, and we’ve been wondering for a year where Google’s Android@Home initiative went–announced exactly one year ago at 2011’s I/O conference, it promised to link up your entire home so you could control it with your smartphone. It then vanished. But the Nexus Q is the first product in the Android@Home field, and it’s a great start. Today, your media. Tomorrow, your refrigerator.

          5. IT LOOKS COOL/WEIRD

          I am not of the opinion that all hardware should be used and not seen. I’m not in favor of garishness either, but I think gadgets should be allowed to look cool and different. The Nexus Q looks pretty different! It’s an orb, bisected with a glowing blue ring that pulses with the beat of your music (hopefully you can turn that off. That’s a little much.). You twist the entire top half of the orb to change the volume. I think it looks cool! Cool and weird!

          Of course, there are some things about it that I don’t like. It’s too expensive, for sure. At $300, it’s twice as much as a Boxee Box, three times as much as an Apple TV and three times as much as a top-of-the-line Roku. I suppose you could argue that it includes an internal amp, saving you the cost of buying one, but it’s a fairly low-powered amp and you can get a surprisingly decent one of those for $30.

          It also seems to only support Android. That’s a terrible choice! I mean, yes, Airplay only supports iOS for mobile, but that’s also a terrible choice, and Google is supposed to be the company that embraces openness. And I’m not sure how it’ll be with streaming different files–does it work with Rdio or Spotify? Does it stream downloaded video? Does it have Netflix, Hulu, and Amazon on Demand? But I think it’s promising, and I’m hoping Google can take these cool elements and make them into a whole that really works. It’ll be available for pre-order today, and will ship in a couple of weeks.

          9To5Mac’s Biggest Stories Of 2012

          2012 was an incredibly prolific year for Apple in terms of products and company-related changes including being the first year without Steve Jobs at the helm. In line with Apple’s big year, 2012 was also a significant year for 9to5Mac’s leadership in digging up information on Apple products. As we close this year and transition into 2013, we have compiled our most important and popular stories of 2012…


          While 2011 was the year that everyone wanted and expected a redesigned iPhone, “iPhone 5,” 2012 was the year that Apple actually released the device. The iPhone 5, a major update over the preceding iPhone 4S, was long in development, and 9to5Mac was reporting news on the iPhone 5 since January of this year.

          In January, we reported that Apple was already testing iPhone 5 prototypes for early production with its Asia-based manufacturing partners. At the time, we reported that Apple was expecting to launch the iPhone 5 sooner in the year than the iPhone 4S. The iPhone 4S launched in the fall of 2011, while, as we reported in January, the iPhone 5 launched in the summer (September). Our first report on the iPhone 5 also discussed, while refuted by some, that the iPhone 5 prototype units in testing featured longer bodies to house a taller, four-inch display.

          A few months later, additional sources confirmed to us that the iPhone 5 would include a taller, four-inch display with a resolution of 1136 x 640. This was surprising, as many did not believe that Apple would change the iPhone screen resolution to a taller orientation. At the time, we had also heard from sources that Apple would alter many of its included iPhone applications, software elements, and home screen to make use of the taller screen. These same sources also reported that some of the iPhone 5 prototypes included NFC antennas, but Apple, as we know, scrapped the feature from the final version of the product.

          Just a week later, iPhone parts sources sent us high-resolution photos of iPhone 5 parts that were additional confirmation of this taller display. These photos, the very first iPhone 5 pictures to hit the web, also revealed a, then-surprising, two-toned aluminum unibody design, a centered FaceTime camera on the front of the iPhone 5, the exact size of the smaller dock connector, and a redesigned speaker and microphone system.

          Over the next few months, we received additional photos of iPhone 5 parts. For instance, from tipster Sonny Dickson, we recieved pictures of the iPhone 5’s battery that confirmed better battery life.

          Other key features of the iPhone 5 included much faster WiFi connectivity, new internal chips, and more RAM, as we detailed in our original Hardware Details of the N41 iPhone article and our other reports.

          For the third-generation iPad launch in March of this year, we pinpointed features like Voice Dictation and refuted rumors of a price hike for the Retina display. Additionally, our sources provided information regarding this new iPad’s U.S. and international launch dates. After the LTE third-generation iPad caused controversy in countries that did not support the iPad’s LTE bands, we first discovered that Apple had dropped “4G” from the cellular-connecting iPad’s marketing name.

          Later in the year, against a tide of naysayers, we added to the chorus of rumors of a fourth-generation iPad launch in October. We confirmed that this new iPad would replace the third-generation iPad and retain its pricing. Ahead of Apple’s October 2012 event, we reported that Apple would debut, in total, 24 new iPad SKUs. While some decided to take the uninformed approach to say that Apple somehow debut 24 iPad mini models, we realistically knew that these 24 SKUs would be split between the aforementioned fourth-generation iPad and the iPad mini.

          But perhaps the most important 2012 iPad launch as the iPad mini. In August, we broke the news that the iPad mini would introduce a new iPad design with smaller side bezels. This, as we said, allows the iPad mini to be holdable in one hand and  easily useable. We noted that the hardware would make the iPad mini look like a larger iPod touch as it indeed does.

          Perhaps our most notable report regarding the iPad mini was our report that claimed the device would have a $329 starting price in the United States. This report was immediately met with much skepticism as many had reported and assumed Apple would battle Google and Amazon’s cheaper tablet price points. However, as we now know, our pricing matrix from reliable sources was accurate.

          iPods, Apple TV:

          With the rapid growth of the iPhone and iPad, Apple’s newest post-PC devices, many had predicted the further demise of Apple’s original post-pc product, the iPod. Additionally, many were expecting a stronger move by Apple into the living room with some sort of revolutionary new television-connected product. Instead, 2012 saw one of the most aggressive iPod line upgrades in Apple’s history and only a minor update to Apple’s living room strategy.

          At its September music event, Apple debuted redesigned versions of the iPod touch and iPod nano. Additionally, the company announced an updated iPod shuffle line with colors to match the new iPod nano colors. With the iPhone 5 seen as a major upcoming announcement, many were in disbelief when we reported that Apple’s iPhone 5 would share the event stage with a string of new iPods.

          A few days after that initial report, our sources provided more specific information about the new iPods. Our sources pinpointed a new iPod nano that would drop the  8GB configuration in favor of only offering the higher-end 16GB option. These sources also pointed to the availability of multiple new colors.

          Additionally, our sources pinpointed the launch of tweaked iPod shuffles to match the new iPod nano colors. Most important for the iPod line, the new iPod touch gained a new design with several new features.

          Our sources pinpointed the launch of the new iPod touch including its (surprising) line of several different color options. Our sources also first reported that Apple would retain the fourth-generation iPod touches and sell the new fifth-generation models at the two higher price points in 32GB and 64GB capacities.

          Alongside the third-generation iPad, Apple announced a version of the Apple TV that included support for 1080P video playback with a new A5 processor. We reported early in the year that the second-generation Apple TV (the then-current model) was seeing shortages at many retailers across the globe. A couple of weeks later, we were able to confirm with our sources that Apple would deliver a 1080P-playback-supporting version of the Apple TV alongside a new iPad. We later said that Apple would retain the $99 price point.

          While Apple is done updating the Apple TV for 2012, Apple plans to release an important new feature for the device in early 2013. According to developers testing the beta version of the upcoming Apple TV OS update, the Apple TV (both the 2nd and 3rd generation models) will see their Bluetooth chips unlocked for full bluetooth keyboard control abilities.


          With Apple moving forward into the “Post-PC” world that it created with the iPod, iPhone, and iPad, many were surprised that 2012 turned out to be one of the most important years in the history of the Mac. While the first half of the year started out slow for Mac hardware (the OS X Mountain Lion software was introduced in February of this year), the second half of 2012 was very Mac-hardware-oriented for Apple product launches.

          We kicked things off, first reporting in May that Apple would surprise at its WWDC 2012 conference with a completely redesigned MacBook Pro with Retina display. We first reported that this brand new line of Mac computers would be higher priced than its non-Retina display counterparts. Our initial report on the new 15-inch MacBook Pro also broke the news that these new MacBook Pros would retain the 2008, non-tapered, design, but would be thinner. This report also first pinpointed Apple’s plan to release Macs with the USB 3.0 technology in addition to Thunderbolt.

          After reporting on this new MacBook Pro, we reported that Apple’s Worldwide Developers Conference would be the home to the debut of up to four new Mac lines. These four new lines turned out to be, as we suggested, the 15-inch Retina MacBook Pros, refreshed current-generation MacBook Pros, an updated Mac Pro, and new MacBook Airs. Earlier this year, we reported that Apple and Samsung were teaming up on new, even faster SSD drives for the aforementioned new MacBook lines. At WWDC, Apple also announced that the previously announced OS X Mountain Lion would ship in July, and we were soon able to report that July 24th Mac App Store launch date based on information from retail and AppleCare sources.

          Later in the year, Apple coupled its October iPad announcements with even more news for the Mac. At the iPad mini and fourth-generation iPad event, Apple announced a new iMac, Mac mini, and 13-inch MacBook Pro with Retina display. Prior to this event, we were able to confirm with our sources that a thinner, Retina display model of the 13-inch MacBook Pro would be added to the 13-inch MacBook Pro family. These sources confirmed that there would be two standard models in addition to a third BTO-configuration. These sources added that these machines would see high premiums over their non-Retina counterparts. Our sources were able to pinpoint the Retina 13-inch MacBook Pro’s specs, $1699 starting price, and availability soon after the announcement.

          As also announced at the October Apple event, our sources also pinpointed that faster Mac minis would be announced. We also revealed the specs of the new machines.

          Arguably, the most interesting and surprising new Mac launch at the October event was the redesigned iMac. This new iMac comes in both 21.5-inch and 27-inch configurations. Upgrades over the previous iMac generation include a much thinner and lighter casing, faster processors, and new display technology that includes an optically laminated screen for improved glare-protection. Even though these new iMacs were announced in October, they would not ship until November and December (21.5-inch and 27-inch models, respectively). We were the first to report that Apple’s new iMac lines would see extreme shortages into next year, even though they would be announced at the October Apple event. These shortages are even something that Tim Cook noted in Apple’s most recent earnings call. Additionally, even though some had claimed that Apple would completely delay the new iMac launches until next year, our sources were quick to note that the machines would still meet November and December launch expectations for initial orders. 

          iOS, OS X, iCloud:

          First introduced in February of this year, then re-previewed in June at WWDC, OS X Mountain Lion includes several new features like Notification Center, Game Center, AirPlay Mirroring, iCloud support, Notes and Reminders apps, a new Messages app, and more. Another important new feature is Dictation, something that we first reported would be included in Mountain Lion. Building off Dictation, we recently reported that Apple’s upcoming, unannounced OS X 10.9 will include full Siri support. We also reported that 10.9 would include Maps integration. 

          In addition to announcing and releasing a new major release of OS X, Apple pushed out iOS 6, an extensive operating system update for the iPhone, iPad, and iPod touch. Prior to the WWDC announcement of iOS 6, our sources shared information about several of the OS’s headlining enhancements.

          We first reported that iOS 6 would include a completely new Maps application. Our sources said that the redesigned, faster app would include an Apple Maps database, rather than a Google one. Our sources also said that the new application would include an incredible 3D Flyover mode. As seen to the right, sources were also able to provide a photo of an early version of the new Apple Maps app running on an iPhone.

          We also learned that iOS 6 would include features from Mountain Lion. These new features are iCloud Mail VIPs, a handy Do-Not-Disturb toggle, and Safari iCloud Tabs support.

          Additionally, we learned that Facebook would be integrated deep into iOS 6, prominently in the photos application. Sources inside Facebook also said that Apple and Facebook were partnering up to integrate Facebook into the App Store. According to people familiar with discussions between the companies, Apple felt that Facebook integration would improve App Store application discoverability via Liking and shares to Facebook’s network of users.

          Lastly, we reported, in our roundup ahead of WWDC, that Apple was working on an application (which turned out to be Passbook) to store coupons, store cards, travel tickets, and more. Our sources called this application a virtual pocket — something that Apple appears to be positioning Passbook as.

          iOS 6 also includes support for FaceTime video calling over LTE networks. We first reported that AT&T appeared set to control and charge for the feature –something the carrier ended up doing. AT&T ultimately mostly reversed course on this decision.

          In other iOS news, in February of this year, we had reported that Apple’s iOS 5 had a major security flaw that allowed high levels of App Store app access to user data. This security flaw was since fixed in respective updates. iOS 6 includes a new, very granular privacy menu.

          Even though Apple, this year, made moves to reduce its reliance on Google services in iOS, Google pushed hard as ever to put its services on iOS via the iTunes App Store. One of our most popular articles this year was our profile of how Google is trying to own the iPhone user-experience via its services.

          Adding additional confirmation to our original taller iPhone 5 screen information from earlier in the year, we had discovered that iOS 6, the iPhone 5 launch OS, was built specifically to support an 1136 x 640 iPhone display. We discovered that the beta OS supported a taller home screen and stretched applications.

          Late this year, we heard from developers testing Apple’s upcoming release of iOS 6.1 for iPhone that Apple would enable Fandango-based movie ticket purchasing via Siri in the United States. Based on feedback from readers, many seem to be excited about the prospects for this enhancement.

          Last year, Apple launched its iCloud suite of cloud software and services. This year, Apple made iCloud’s website work even more closely with iOS and OS X applications, adding iCloud Mail features from iOS 6 and Mountain Lion to its website. Additionally, the updated chúng tôi added new Notes and Reminders applications. We broke the news on this new chúng tôi website by discovering an unhidden chúng tôi beta website. 

          Apple Retail:

          Soon after the perks and work of Apple’s retail employees came into question earlier this year, we published lengthy, un-edited interviews with several current and former Apple retail employees. This was a very important article that many readers shared their appreciation for.

          Some of these controversies includes former Apple SVP of Retail John Browett and his hour-cutting scheme. Soon after Browett’s ability to run Apple’s retail army came into question, the former Apple executive took to a video for his retail employees to rally up support ahead of a new-product-filled fall.

          Apple also introduced new perks for its retail employees this year, including popular paid apps for free, and started new programs such as Pathways for employees and improved One-to-One.

          Campus 2, Employees, More: 

          Later this year, we reported on several, high-resolution, highly-detailed images of new blueprints for the campus that we received (a couple of the images shown above).

          With Apple’s expansion of its cloud services portfolio, Apple is planning to open up a massive data center in Hong Kong China, we reported earlier this year. Our sources say that the new data center’s construction will begin in early 2013.

          Besides products, Apple’s 2012 was notable in terms of executive changes. Earlier this year, we reported that Apple had poached a Sony Ericsson President to run America’s Latin America division. We also reported that Apple’s Vice President of iPhone and iPod engineering had left the company in late 2011. David Tupman’s departure was naturally notable for his instrumental role in creating two of Apple’s most successful product lines.

          Additionally, we learned this year that Apple is beefing up its Israel presence with a team led by Apple’s Vice President of chip engineering.

          Most significantly, Apple’s Senior VPs of iOS and Retail, Scott Forstall and John Browett (respectively), both departed Apple this year in a change to increase collaboration between Apple’s software, hardware, and services teams. Soon after Apple announced these changes, we obtained Apple CEO’s internal memo on the matter. This memo revealed that Bob Mansfield, the un-retired Senior Vice President of Apple’s new Technologies group, would remain with Apple for an additional two years.

          2012 was also a massive year for Apple, and the entire technology industry, in terms of patents. Perhaps most notable was the Apple/Samsung trial. The two technology titans accused each other of infringing each others’ patents in smartphone and tablet computer designs. The most monumental ruling in the trial was for Apple in California. The California court granted Apple a $1 billion+ victory. Apple CEO Tim Cook later emailed Apple employees to note the importance of the day:

          Today was an important day for Apple and for innovators everywhere. Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy. We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew. The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right. I am very proud of the work that each of you do. Today, values have won and I hope the whole world listens.

          2012 was also an important year for Apple in terms of its supply chain work. Earlier this year, controversies regarding Apple’s supply chain worker handling and practices came about. Apple CEO Tim Cook took the harsh claims to heart, quickly releasing a lengthy statement to Apple employees on the matter. “What we will not do — and never have done — is stand still or turn a blind eye to problems in our supply chain. On this you have my word,” Cook said in his internal memo.

          In his first full year as CEO of Apple, Cook also promised and initiated new employee discount programs, thanked employees for a great year with extended Thanksgiving vacation, and initiated a donation of $2.5 million to the Red Cross Hurricane Sandy Relief fund.

          Apple also extended its online retail presence, testing a new eBay store for its refurbished product lines.

          Relating to Apple’s push of the iPad into new places, we reported that AT&T stores would move exclusively to iPad-based point-of-sale systems within a couple of years.


          We expect more of the same in 2013 as we are already tracking some pretty big developments including new product lines for Apple and upgrades to existing products that we expect to see in the coming months. We wish all of our readers the very best New Year!



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          The 7 Worst Link Building Myths Holding Back Your Campaign

          As long as search engines shroud their algorithms in secrecy, the industry will continue to be rife with spam and myths.

          I’d argue this encourages businesses to pursue the wrong strategies rather than strategies that work.

          That’s why some people have lost faith in the value of SEO. This limits opportunities more than it creates new ones.

          As you read through this chapter, you’ll notice a number of popular myths that cast a negative light on link building and leave people scared of pursuing manual link building practices.

          This is understandable from where the industry has come from.

          But I’d argue that this leaves us blind to good link building opportunities.

          Do search engines justify links by their ends (value) or by their means (practice)? I’d argue the latter.

          But the point here isn’t to argue ethics. It’s to showcase value.

          Here I’d like to dispel seven popular myths and misconceptions about link building that are causing more harm than good.

          Once we’ve busted these myths, we can deliver our clients more value by better understanding the core basics of link building.

          Myth 1: Backlinks Are a ‘Top’ Google Ranking Factor

          This myth dates back to a Google Q&A, when Google Search Quality Senior Strategist Andrey Lipattsev stated that links, content, and RankBrain were Google’s top three ranking factors.

          But if this were true, it would ignore a vast majority of signals, such as user experience, query intent, and hundreds of other ranking factors to prioritize pages by the amount of backlinks they have.

          John Mueller even clarified this.

          Google’s ranking factors are dynamic, employing different algorithms when determining the results of different queries for different user intent.

          But countless correlation studies have shown that pages in the top three results tend to have an huge number of backlinks.

          The question is:

          Do these pages rank high because of their backlink profile – or do they have so many backlinks because they are ranking high?

          It’s all relative.

          We don’t know. So we shouldn’t limit our strategy.

          Does this mean that backlinks aren’t an important ranking signal?

          Of course not.

          The influence of links may be more substantial in first-page search results when most other factors remain equal.

          Myth 2: The Penguin Penalty

          Penguin is an algorithm, not a penalty handed out by Google.

          The distinction is important for two reasons.

          Google won’t warn you when your site is devalued because of its backlink profile.

          Recovery from an algorithmic devaluation offers simpler solutions.

          Despite promises from Google that Penguin 4.0 does not trigger negative sitewide ranking actions, countless case studies have proven differently.

          Check out these case studies here and here for more proof.

          Recovering from negative SEO caused by spammy link building only requires disavowing those links that qualify as obvious spam.

          Generally, you shouldn’t worry about Penguin if you’re pursuing good linking strategies and avoiding links farms and networks.

          Even if Penguin does catch some malicious links, which every site has, then I still wouldn’t freak out because chances are Penguin won’t even register those individual links.

          Myth 3: Link Quality Can Be Defined by DA or PA

          How do search engines define link quality?

          We aren’t sure.

          So how should you define link quality?

          This might be considered more of a misconception than a myth.

          Third-party metrics, such as Domain Authority (DA) and Trust Flow, are merely barometers or guesses for how well a site compares to others.

          DA is neither a ranking signal, nor does it give us complete insight into how qualitative a website is for link building.

          I’ve run into so many sites with a high DA that were either abandoned or just obvious link farms.

          This isn’t to trash DA specifically. The problem is relying on a single proprietary metric to justify junk link campaigns and charge clients.

          So let’s take a stab at determining what a good link is:

          Linking domain offers content relevant to your business.

          Linking domain has high traffic value.

          Anchor text is contextual.

          Linked-to page offers value to users.

          The website has an editorial process in place for content.

          It’s really that simple.

          What’s dangerous about this line of thinking is that chasing DA leaves you blind to opportunities right in front of you.

          This includes ignoring relevance, new websites, and even low-hanging fruit in the fruitless quest for DA.

          Myth 4: Asking Someone for a Link Is Spammy

          As we’ve all heard, asking someone for a link or exchanging a link between sites is spammy.

          But reclaiming citations or manually reaching out for a link from a relevant directory or publication should not be grouped into the same category as link exchanges.

          If so, it would mean that broken link building and resource link building should be avoided.

          Myth 5: High Link Velocity Contribute to Manual Penalties

          Many people fear that building tons of links to a single piece of content could negatively impact its keyword rank.

          As impressive as search engines are, their ability to index the entire web and identify trends like this would be nearly impossible.

          Besides, it makes sense that a highly original and valuable webpage would generate backlinks exponentially on its own.

          Every time somebody links to your content it increases its visibility and gives it the opportunity to acquire additional links.

          If this increases keyword rank enough, this effect significantly compounds.

          It’s the very idea of organic link building.

          That said, if you acquire a ton of low-quality links from content networks and spammy directories, then you could be slapped with a manual penalty or significant link profile devaluation.

          Myth 6: Guest Posting Negatively Contributes to Link Building

          We’ve been hearing about how guest posting is dead for years.

          These statements, like many from Google, were later rescinded or clarified.

          Why would search engines punish you from guest posting in a highly relevant and trafficked publication to market your business and thought leadership?

          Obviously, contextual links are valued higher then homepage links in your byline, but spamming your contextual links with keyword-rich anchor text could be self-defeating.

          Guest posting just to build links misses the point of link building.

          Guest posting, and even acquiring nofollowed links, could have indirect benefits on your digital marketing from increasing your brand visibility across the web to your flow of traffic from these sources.

          Myth 7: Link Building Is All About Links

          Link building can:

          Increase your brand’s visibility across the web.

          Increase traffic to your domain.

          Showcase your brand’s authority and value.

          Primarily, manual link building should be more about building relationships with other websites for marketing opportunities than simply acquiring a link.

          I compare it to brand building in many aspects.

          With that said, link building does have an obvious direct result in your rankings, but it also offers many positive indirect results that go on behind the scenes.


          The moral of the story?

          Avoid spam, but don’t avoid low-hanging fruit and good opportunities in the pursuit of DA or appeasing a penguin god.

          As with everything online, digital marketing is just as filled with facts as it is fallacies.

          Know how to spot the truth and follow the best practice of link building for the best results for your marketing campaign.

          Featured Image Credit: Paulo Bobita

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