Trending December 2023 # Five Reasons Your Small Business Blog Is Failing # Suggested January 2024 # Top 14 Popular

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… and how to deliver on the potential of your blog

The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase search engine visibility in a fiercely competitive environment and lower the overall cost of marketing goods or services.

However, it’s common for businesses to fail to reap the rewards they were looking for when they start blogging – I’ve identified five below. There are some common reasons for these failings, that I’ve seen when working with clients, which if acknowledged can be used to turn the blog around to deliver on the benefits originally sought.

1. Lack of skills and resources

Perhaps the biggest reason why a small business blog fails is down to a lack of skills and resources. Even though the author may have extensive knowledge about the subject in question, this may not relate to a piece of written work. What’s more, with so many other areas of the business to think about, the blog writer’s attention may be elsewhere and not fully focused on the content.

In fact, according to a survey of B2B marketing professionals carried out by TechValidate, the biggest content-creation challenge was that it took too much time. If even the largest of companies struggle to set aside enough time to blog, it must be incredibly difficult for smaller organisations. Thankfully, there are a few options and alternatives any business owner can explore.

Possible solutions to this content marketing challenge

Outsource to content writer – A specialised and dedicated content writer will be able to cover any gaps in your knowledge while producing high-quality, informative and engaging blogs.

Outsource to a marketing agency – If you can’t find a content writer to satisfy your blog writing needs, then a marketing agency will. With a wealth of experience in dealing with businesses big and small, a company that specialises in content can address any problems you may be having.

Allocate time for content – Creating and distributing content is now a fundamental element of several large scale marketing strategies, so you should take it seriously. Make sure you set aside some time solely for the purpose of writing great content and distributing it effectively.

2. Unrealistic goals, or no objectives whatsoever

Let’s get this straight from the start – writing a regular blog will not transform your business’ fortunes or improve bottom line sales overnight. It is a gradual process, which takes time to implement and notice the benefits.

Blogging isn’t exactly an easy undertaking either, as it requires quite a bit of thought, hard work and dedication. Don’t make the mistake of diving in head first without realising what you’re getting yourself in for.

Possible solutions to goal setting for your blog

Ask yourself some key questions – Why do you want to blog? What do you want to achieve? How many blogs can you realistically create and publish per week? Answering these queries should stand you in good stead.

Be conservative, not outlandish – Whatever your objectives may be, it is best to err on the side of caution and have conservative blog objectives. If notoriety is achieved, it will be a welcome surprise and you can build on this success.

3. Poor knowledge of your audience interests

It is all well and good writing regular content about interesting or entertaining subjects, but if these topics or themes have nothing to do with your target audience, then there is not much point in blogging at all.

Furthermore, you could be publishing and distributing your blogs in all the wrong places. Even if you’ve managed to produce a spellbinding piece of content, which is of great value to clients or customers, making it more difficult to access than it should be won’t achieve favourable results.

Possible solutions for understanding your audience:

Develop specific buying personas – Think carefully about the type of person you want to attract by developing some buying personas. That way, you’ll know exactly who needs to be targeted and can tailor content accordingly.

Understand audience behaviour – Consider your audience’s everyday problems and goals in life, where they go to access information and what they look for when shopping for goods or services. Not only will content be more relevant, you can position it in the right places too.

Reach out to consumers – The beauty of marketing in today’s connected society is the ease in which consumers can be contacted. Reach out to potential customers and prospective clients, ask what kind of content they’d like to view and where they’d want to view it.

4. Poor quality content

When consumers go online, they are by and large looking for answers or solutions to common questions or problems. Your job as a small business blogger is to provide a resolution, way out or guide to these issues through top quality content.

However, if your blog does not tick these teaching and learning boxes, success will not come to fruition. In addition to driving consumers away from your site, inferior content can also damage your reputation beyond repair. Content is no longer about quantity, its all about quality.

Possible solutions for improving your content:

Take different approaches – Business blogs don’t have to be boring, unoriginal or lacking interest, they can be full of life, vigour and colour. Therefore, think about injecting a bit of humour, controversy or opinion into your blog. Tell stories about real-life encounters and previous experiences too.

Always proofread – Even minor spelling and grammatical mistakes make a difference, so always proofread your work before publishing. Readers won’t think much of your writing skills if there are lots of errors, which reflect badly on the business too.

Integrate other types of content – Even though your blog will mainly concentrate on the written word, there is nothing stopping you from integrating other types of content within. Insert product photos, visual demonstrations, Internet memes or viral videos to increase interest and engagement.

5. Lack of feedback

You might not look forward to receiving and dealing with negative remarks or views, but these kinds of conversations are what blogging is all about. On top of that, this constructive criticism can help you improve and grow as a business, collect vital and valuable audience analytics as well as the tools to measure the reach and effectiveness of your blog.

Possible solutions for encouraging feedback:

Ask questions on social media – After publicising your blog on social media, ask your fans and followers what they think. These conversations give you feedback about the blog and can increase your exposure on social media too.

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Benefits Of Using Online Payroll Software For Your Small Business

Running a small company or business is a lot of work. It’s your job to ensure the back office is working well, but it doesn’t mean you have to do everything on your own while running the show. On the contrary, strategic decision-making and smart delegation may enhance the business operations you do more in a shorter period of time. A good example of this is the way you handle your payroll. Alternatively, you might assign the work to a trustworthy employee, hire a bookkeeper or accountant, or use an online payroll from Info-Tech Systems Integrators.

1. Improved Worker Satisfaction

You won’t be pleased if your staff aren’t happy. By ignoring morale in the workplace, your best employees may vote with their feet and leave your company. It is much easier and less likely that you will make costly payroll errors if you use an online payroll software program. This alleviates some of your concerns and allows you to retain your finest employees in place.

5 Best Reasons Why Ar And Vr Strategy Is A Must For Your Business

Internet shopping is becoming more suitable with virtual try-on programs. AR visualization tools are creating inventory evaluation simple. Pokémon enjoy games are amusing people and carrying them from this game room. There are various examples of the way Augmented Reality (AR) and Virtual Reality (VR) are easing how we’re doing our organization.

What are AR and VR?

Augmented Reality is a technology which overlays digital items and data within the planet to supply an improved variant of the actual world. Whereas, Virtual Reality makes a digital encompassing. Both of those technologies are related but distinct in a variety of facets. Both derive from spatial computing but offer a different experience to the consumers.

Their programs are enormous and they’re providing a means to augment the actual world digitally. Let us see why these two technologies are gaining popularity, and they’re getting to be a requirement of today and the near future, and why each company has to have an AR/VR strategy.

Related: – VR Development Guide: Choosing the Right Engine for Game Development

5 Important reasons for this are: 1. Workforce Training Without Any Risk

AR transforms the surface of industrial training and also leaves it more immersive, more intriguing, and secure. In the production floor, where risks are high and security is the most important concern; coaching of novices becomes quintessential. Together with AR and VR, they may be correctly trained and their performance tested in the simulated environment without high costs, damage to gear and finally leading to much fewer fatalities around the store floor.

2. Enable us to Extract More From the Available Data

Augmented reality is bringing the digital world into real life and consequently making a bridge between both worlds. These are allowing folks to get more from the information.

As an example, a poll revealed that over 2.5 quintillion bytes of information are created on daily basis. Harnessing and assessing this huge number of information to get an actionable insight gets much easier with AR which assists in the visualization of information.

ALSO READ: – Facebook want AR Glasses that can Read Mind

3. Let Your Customers Feel Special 4. Your Retail Shop Could Beat Online Shopping

Tanishq is introducing a fantastic illustration at a few of its stores where customers can pick and try almost any items without really attempting it using AR apps. This creates the consumer buying experience simple, enjoyable, and simple.

AR and VR also assist you in engaging your clients at your stores with no employees. They could navigate a detail about a product from the shop and learn about it prior to buying. They are also able to get to learn about other’s view for an item and all with the easy scan of QR code within an AR/VR program.

5. Appreciate Impulse Shopping and Thus Aiding Your Selling Rate

These technologies bring individuals; assist them to know any item, company, and solutions; allow them research more; allow them socialize with the people and merchandise, assist in making a choice; and resolve their doubts issues, and questions. Overall augmented reality and virtual reality have an effect on the way folks see, think, and respond.

As technology are invading life in a higher pace, individuals need to consider their use and implementation. Individuals that are already utilizing it may move higher if they keep researching their potential. Whosoever isn’t utilizing it ought to begin working on their approach and can not prevent technologies which may be a game-changer.

Five Reasons To Make The Switch To Windows 8

The clock is winding down to the official launch of Windows 8. With only a few weeks to go until Windows 8 hits the street, businesses and consumers will have to decide whether to invest in the latest Microsoft operating system, or just stick with what they’ve got.

1. Bargain Price

Most people don’t go out and buy Windows. The preferred method of upgrading for both small businesses and consumers is to acquire the latest operating system by attrition when it’s time to get a new PC. Of course, the price of purchasing Windows by itself—even the discounted upgrade price—has always been a deterrent as well.

However, with Windows 8, Microsoft is slashing the price to a mere $40 until 2013. For anyone still running Windows XP, the upgrade to Windows 8 should be a no-brainer. Those who have already switched to Windows 7 have a reason to switch, too: Windows 8 performs better than Windows 7 even on existing hardware.

2. Staying in Sync

Microsoft developed Windows 8 with the cloud in mind. If you log in to Windows 8 using a Microsoft account, your apps and preferences are synced to the cloud. When you log in to Windows 8 on another system, those settings and preferences are downloaded as well so you get a consistent Windows 8 experience no matter where you are.

Have you ever re-installed Windows as a troubleshooting tool, or just to try and get back to the clean, barebones OS you had before it got all bogged down? Microsoft is making it much easier in Windows 8.

Reset is more drastic. Reset is a feature you might use if you want to decommission a system to re-provision to another user, or if you plan to sell or donate the PC. Reset wipes out everything and returns Windows 8 to the way it was “out of the box” so to speak.

Have you ever run out of space on your hard drive? It may not be as common as it once was thanks to 1TB and 2TB drives, but it can still happen—especially when storing mass amounts of digital photos or video clips.

Storage Spaces solves that dilemma by allowing you to group multiple drives under a single logical drive letter. If you start to run out of space, you could simply throw another USB hard drive on the system to expand your storage.

Of course, if a USB drive storing crucial data crashes, it could pose a problem. Windows 8 Storage Spaces has a solution for that as well. Microsoft employs a software-based RAID system to protect data and ensure that your data remains available even in the event of a hardware failure.

Windows 8 has new tools to protect your important data from corruption or accidental changes or deletions. File History periodically scans file locations like Libraries, Desktop, Favorites, and Contacts to identify any changes.

File History stores a copy of the changed file in an alternate location designated by you. File History will maintain a complete history of the changes made to personal data over time. With File History, you’ll be able to go back in time and easily reverse any unwanted changes

Oh, and did I mention the bargain price? The $40 price tag is a temporary offer from Microsoft that’s set to expire in January. Even if you already have Windows 7 and you’re happy with it, spend the $40 on Windows 8 while you can and just file away the OS until you need it.

Five Reasons Why I’m Excited About Google’s Nexus Q

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Google (probably accidentally) leaked some details of the Nexus Q before today’s I/O event even started. It’s a streaming…I almost said box, but it’s actually more like an orb. It’s somewhere between a Sonos system, which streams music to stations in different parts of your house, and an Apple TV, which streams music and video to your TV. And I think it’s very exciting. Here’s why.

1. BUILT-IN AMP 2. NFC

NFC, or near-field communication (check out our primer if you’re not sure what this is) is becoming more and more common–the new Samsung Galaxy S III uses it really well, and the next-generation iPhone is heavily rumored to have it as well. NFC could be used to easily pair your phone with your set-top box. Airplay, Apple’s protocol (man, that word makes it sound scarier than it is) is easy to use: you’re playing a video or song on your iPhone or iPad or Mac, you press a button, and it shows up on your TV. But you still have to login to the same Wi-Fi network (“what’s your password? Is that all lowercase?”). One of NFC’s nicest, simplest features is automatic pairing: tap your phone to a device, and it’ll trigger Wi-Fi or Bluetooth and automatically connect. No more messing with settings or menus: if you have guests over who want to control the music, they can just tap their phones on the Nexus Q to connect. Easy.

3. COLLABORATION

I love Airplay, but one thing Apple has never been great at is on-the-fly playlists (though there are aftermarket alternatives). You don’t always want to create a new playlist and save it for eternity as a neo-mixtape work of art. Sometimes you just want to hear this song after this song, and then this song after that. The Nexus Q gets it. At a party, which is one of my favorite uses for Airplay, you can have a truly collaborative, unique playlist. Anyone can tap their phone to the Nexus Q, then add their favorite song to the playlist, or rearrange it, right there, on the fly. Awesome.

4. ANDROID@HOME

Home automation is still in its infant stages, and we’ve been wondering for a year where Google’s Android@Home initiative went–announced exactly one year ago at 2011’s I/O conference, it promised to link up your entire home so you could control it with your smartphone. It then vanished. But the Nexus Q is the first product in the Android@Home field, and it’s a great start. Today, your media. Tomorrow, your refrigerator.

5. IT LOOKS COOL/WEIRD

I am not of the opinion that all hardware should be used and not seen. I’m not in favor of garishness either, but I think gadgets should be allowed to look cool and different. The Nexus Q looks pretty different! It’s an orb, bisected with a glowing blue ring that pulses with the beat of your music (hopefully you can turn that off. That’s a little much.). You twist the entire top half of the orb to change the volume. I think it looks cool! Cool and weird!

Of course, there are some things about it that I don’t like. It’s too expensive, for sure. At $300, it’s twice as much as a Boxee Box, three times as much as an Apple TV and three times as much as a top-of-the-line Roku. I suppose you could argue that it includes an internal amp, saving you the cost of buying one, but it’s a fairly low-powered amp and you can get a surprisingly decent one of those for $30.

It also seems to only support Android. That’s a terrible choice! I mean, yes, Airplay only supports iOS for mobile, but that’s also a terrible choice, and Google is supposed to be the company that embraces openness. And I’m not sure how it’ll be with streaming different files–does it work with Rdio or Spotify? Does it stream downloaded video? Does it have Netflix, Hulu, and Amazon on Demand? But I think it’s promising, and I’m hoping Google can take these cool elements and make them into a whole that really works. It’ll be available for pre-order today, and will ship in a couple of weeks.

Small Business Seo Checklist: 11 Ways To Improve Rankings

How would you rate your small business SEO performance, and what should you focus on next for greater success?

SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc.

Your goal is to get in front of the searchers who could become your customers.

It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility.

Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search.

You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sources that appear in search results.

And, you definitely don’t have the budget those larger rivals do.

What’s a small business to do?

In this article, you’ll find an 11-point SEO checklist for small businesses that help you prioritize and focus on those SEO tasks that will really move the needle for you, including:

What to address.

Why it’s important.

The tools to use.

The time commitment involved.

1. Nail Down What Problems You Solve For Customers

Before jumping into SEO, you must first understand how people search. You can waste a lot of money in paid search targeting the wrong people, or delivering the right people the wrong message.

Knowing who you’re trying to reach and what problem you’ll solve for them is essential.

Start by asking yourself questions like:

How, when, and where do customers determine they need your product or service?

Is it away from home, using their cell phone? Is it at home using a desktop computer or tablet?

Is it driven by a personal desire, like good food to eat or a great place to spend some time?

Or is it caused by a disruptive event like a home or personal issue?

These questions color the language your customers will use to find your business.

This information will drive your keyword research and content creation, among other tasks.

(You can use these free keyword research tools to get you started.)

2. Fix Your Technical SEO Issues

Your small business website might look fine on the outside, with great graphics, colors, and fonts.

But if there are technical problems “under the hood,” it will likely impact your rankings and traffic.

Before embarking on a content or link campaign, spend time fixing the foundation.

You need a solid website structure so search engines can properly crawl and index your webpages.

Some of the most common technical SEO problems have to do with:

Speed.

Duplicate content.

Broken links.

Improper use of canonical link elements.

You’ll learn more about what it takes to conduct a technical SEO audit here.

3. Optimize Your Pages

On-page optimization is more than just putting a target keyword in strategic places on the page.

It’s important to develop properly structured, high-quality content written in natural language that incorporates your targeted keywords.

Use every reasonable (i.e., non-spammy) opportunity to add your targeted keywords appropriately on your website.

Otherwise, you’re missing important ranking signals. In other words, you must optimize your:

Title tags and subheadings.

Images and videos.

Meta description.

Body content.

Internal links.

And more – get the On-Page SEO Guide to learn more.

4. Optimize Your Google Business Profile

Your GBP strategy should be a focal point for any small business. It’s free, easy to update, and can make a big impact.

Ideally, your Google Business Profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.

The first step toward optimizing your Google business listing is claiming and verifying it.

Be sure to fill out as many fields as you can and include photos and videos to enhance your listing.

Your category selection is super important. Be sure to choose the correct categories for your business.

The primary category guides which attributes and other features are available to you.

What does that mean?

In local search results, there is a section on your listing where people can ask questions and get answers.

As a small business, it is important that you stay on top of these questions.

You can even create your own questions and provide the answers to proactively provide information that might help searchers convert.

Read The New Google Business Profile: A Complete Guide to learn more.

5. Find Out What Competitors Are Doing & Do It Better

Competitors online might be different than the competitors within your local area.

For SEO purposes, we are the most concerned with the websites that are showing up in the top five to 10 positions of Google search results for your targeted keywords.

Those are the competitors you want to analyze.

When doing a competitive analysis, use tools to find out:

What those sites are ranking for.

How many pages they have indexed.

Their website structure.

The quality of their backlink profile.

Whether they’re ranking for long-tail keywords you could target.

Also, we know page speed is a factor in Google’s ranking algorithm.

Run their landing pages through page speed tools. Look for areas of weakness.

Google’s own Page Speed Insights is a great place to start.

For example, are their pages running slow? Are there keywords they have missed that you can target?

See 3 Ways to Quickly Compare Your Website With Your Competitors for more helpful tips.

6. Manage Local Business Listings & Citations

In addition to Google Business Profile, you need to control the accuracy of your local business data.

Consistency is crucial.

Data aggregators (e.g., Neustar Localeze, Factual) share information about local businesses, including the name, address, and phone number (NAP).

Make sure your business’s NAP information is consistent and accurate. Local business listings and citations (i.e., online mentions of a business) can help improve your local presence.

It can be helpful to sign up for a service or use a local citations tool that will distribute your NAP information and monitor for inaccuracies.

7. Get Links From Websites In Your Local Area

Most small business owners never think about links.

However, getting links to your site can help improve your rankings.

That can mean more sales and more customers.

My approach to “link attraction” has always been more of a publicity angle.

What can we do to spread the word about our business, educate others, and get involved in the community?

You’ll find lots of tips and suggestions for local link building here.

8. Add Schema Markup

Schema markup helps search engines signals better understand different page components, such as:

Business name.

Address.

Phone number.

Ratings.

Business hours.

Currencies accepted.

Area served.

Number of employees.

And a lot more.

Using this markup can help you appear in rich snippets in the SERPs.

Check out all of the different types of schema available for local businesses here.

9. Focus On Getting Reviews

Even my kids are conditioned to look up reviews before making a purchase.

Local reviews were one of the leading local search ranking factors in 2023, according to Whitespark’s Local Search Ranking Factors report.

Plus, you can improve your conversions by putting effort into getting reviews and feedback from your customers.

Platforms can help you organize and manage a review campaign.

Or, you can simply encourage customers to leave reviews on the major online review sites.

These techniques can help you get more local reviews.

Make sure you respond, too. Your answer (or lack thereof) is not only visible to the person who asked the question but to all other local searchers who see the review in the future, as well.

Even negative reviews are an opportunity to connect with the customer and show others you care.

10. Create Videos & Images For Competitive Keywords

Websites need content, which means words, so that search engines understand what they are about.

Content goes beyond words, though, and should include images and videos.

In fact, if you are struggling to show up for competitive keywords, why not try a properly optimized video or an image?

As SEJ’s Anna Crowe wrote recently in her image optimization guide:

And, it’s becoming an increasingly more important role.”

11. Mix Paid With Organic To Get Going

If you’re just starting out with SEO, it can take a while to see results.

Even after you have a steady flow of organic traffic to the website, you might still consider running a paid search campaign in conjunction.

Read more and find 10 tips for local paid search success here.

Summary

Even if the list of things to do seems overwhelming, the important thing is to just get started.

Begin with the first goal you know you can accomplish.

In time, you’ll discover local SEO tools that can make quicker, easier work of the tactics that are making a difference for you.

You’ll build more inbound links from relevant, reputable local sources.

You’ll add new blog posts and other content to your website, helping you rank on a greater variety of search terms.

And, once you’ve worked through the introductory items on this checklist, you’ll be ready to take your SEO strategy further.

I highly recommend Maddy Osman’s Complete Local SEO Checklist when you’re ready for that next level.

More resources:

Featured Image: Deemka Studio/Shutterstock

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