Trending December 2023 # Five Seo Tips For Product Pages On Ecommerce Websites # Suggested January 2024 # Top 20 Popular

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Aimed at capturing a greater share of higher converting ‘long tail’ traffic

It’s surprising how often ecommerce sites neglect this dimension of SEO.

People tend to be distracted by the high volume head and middle keyword terms and forget to pay attention to the crucial keywords pertaining to the long tail.

Many sites succeed in capturing a fair amount of long tail traffic without paying particular attention to it. Nevertheless, it’s still important to capture as much of long tail traffic as possible because long tail traffic converts better than head term traffic.

Tip 1 – Duplicate product content

Serve products on a single URL whenever possible.

A single URL may not be achievable because products might occupy multiple categories, giving them alternative URL directory paths. For example;

A diesel denim shirt would be best served as

instead of sitting in alternative categories where duplication can occur, such as


In this scenario, it’s best to use canonical tags (that’s another post in itself).

A duplicate content problem may also occur if there are multiple variants of the same product; for instance, when a product comes in different sizes and/or colours. A couple of options to combat this problem are:

Pros– Easier to implement, lessens duplicate content riskCons – Products aren’t as optimal for variant specific search terms

Serve on unique URLs – a specific page per product variant allows you to optimise for each colour, or other product variant. This method still carries a duplicate content risk because products are still too similar despite some differences, such as colour and size.However, you can still avoid triggering duplicate content filters by producing a unique product description for each variation to more strongly differentiate each page.Pros– More optimal product pagesCons – Difficult to administer / come up with unique descriptions

Tip 2 - Product naming conventions

Make sure SEO is ingrained in the build and considered by everyone who updates the website. It is particularly important to include the admin people who add new products to the database.

It is common practice for product names to be re-employed in titles, headings and other key SEO areas, so product names must be created with search users in mind.

For example, a dress colour may be described as ‘cobalt’, a description unlikely to reflect most of the search terms searchers use when trying to find a ‘blue dress’. Changing the dress colour to ‘cobalt blue’ is likely to support optimisation of all sorts of relevant long tail search terms.

Instil a set of characteristics that must form part of the product title; an example from ‘fashion’ might look like this;

Tip 3 – Product schema

Mark-up your products correctly using the schema found here.

You can also include review schema  and breadcrumb schema.

Tip 4 – Product templates

Apply the following best practice elements to your product template:

Unique Title

Unique Description


Optimal heading

Friendly optimised URL’s

Unique product descriptions

Optimised alt tags on images

Tip 5 - XML sitemaps

Ecommerce sites generally have a large number of products, and therefore URL’s, within the site. It is vital to get the products indexed to capture the long tail. So, for SEO it is strongly recommended ecommerce sites submit all product URLs using XML sitemaps.

You can split your sitemaps up into the different categories and then bring them all together using a sitemap index file.

Here are some useful links to help you create search engine friendly sitemaps.

Once you have created your sitemaps, upload them to your domain and submit using Google webmaster tools.

With thanks to Bloggers for use of the image.

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How Ecommerce Websites Can Achieve E

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again.

The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand as an entity.

For ecommerce websites, achieving E-A-T is a balance of optimizing page formats and content design for conversion and achieving the necessary on-page signals that Google is looking for.

This is especially important seeing as ecommerce pages will likely fall under the category of YMYL (Your Money or Your Life) pages, meaning the information displayed on those pages will be expected to be of the highest accuracy, and trustworthiness.

What the Guidelines Say

When it comes to E-A-T for product category and individual product pages, the concept differs to that of long-form content and blog articles.

For an ecommerce site, authoritative text on pages isn’t enough. All features and elements of the page contribute to the perceived user quality.

In April 2023, Moz published a Whiteboard Friday video that I think gives a great breakdown on the type of content you need to include on product pages. It also ties in with the idea of search intent – and optimizing pages to match search queries, not just those with the highest CPC average monthly search volumes.

This ties in with what Google outlines in their guidelines as to what they expect to see when looking for E-A-T on ecommerce websites.

For the quality raters, whose influence is only minor, to establish the E-A-T of your commerce pages, there are certain elements they need to be able to clearly identify to score expertise, authority, and trust.

Within the rater guidelines themselves, as an example of high-quality E-A-T for shopping pages, Google gives the example of the chúng tôi Deluxe Book Pack product page. This page demonstrates:

Very high level of E-A-T for the purpose of the page.

Very positive reputation (website).

A satisfying or comprehensive amount of high-quality main content (MC).

So how can this be achieved by all ecommerce site owners?

What Demonstrates Expertise?

The examples provided within the guidelines suggest that what counts as expertise for a commerce page are:

The expertise and reputation of the product manufacturer.

The expertise and reputation of the brand in regard to the products being sold.

“recommendations by experts, news articles, and other credible information…”

This highlights the importance of traditional marketing, public relations, and outreach (not for links) and how they impact SEO efforts.

Simply put: real businesses do real marketing activities and make real noise both online and offline, and people talk about it.

Expertise is something granted by your peers and isn’t something that can always be credibly self-assigned.

In order to receive peer recommendations and have others talking about the brand and website online, you need to work on your reputation.

You can do this by:

Actively engaging with other members of the industry and contributing to content.

Taking newsworthy actions such as sponsorship deals and charity donations.

Even tactics more closely related to backlink generation, such as sending out products for review.

These are all activities genuine businesses engage in.

What’s the opportunity cost of not doing activities such as these?

You will have less of a reputation online and within your peers than those who have actively engaged in these promotions.

Reputation requires a lot of trust and editorial freedom.

What Demonstrates Authority?

Because the store produces this backpack, they are experts on the product, making the page on their own website authoritative.

This implies that for content to be authoritative in Google’s eyes, the content must be coming from either the manufacturer or an industry expert.

On this basis, a smaller ecommerce site with limited reach could be considered to have authority if it claims to be the authority over its own products.

A good example of this would be within a small niche, where an ecommerce site caters for a specific and specialist line of products.

Likewise, a larger ecommerce site asking as a marketplace for a number of different manufacturers and products can be verified much more easily, and if they do have affiliations with those sellers.

This is especially important when dealing with high value, luxury products that are often the focus of misrepresentation online.

Rolex, for example, is a prestigious and sought-after brand but cannot be sold online.

This Rolex listing can be verified as genuine immediate because:

There is no option to purchase the item directly online, instead a number of CTAs to inquire about the product

There is a prominent “Rolex Official Retailer” badge in the top left, which links through to the Rolex site.

The page itself is hosted on chúng tôi but a part of the retailer’s main navigation.

What Demonstrates Trust?

From experience, this is where conflicts between SEO and design come into play.

Essentially, any potential questions, concerns, or additional queries that a user may have regarding the product or service should be openly addressed – especially if competitors selling the same (or similar) openly address them.

At the risk of having long pages, information should be comprehensive and readily available.

As a best practice, ensure that product pages contain:

Information about delivery costs and durations.

Any other additional costs, taxes, or tariffs that could be incurred shipping to specific locations.

Return policies, product guarantees, and other similar information should be accessible.

Company contact information, live chat, customer support, and FAQs all should be easy to find.

It’s also important to remember that Google is considering this information to be a part of the main content of the page, and not support content. This should also be reflected in site design and, where possible, accessible with JavaScript disabled or visible on page load.

Other and more obvious ways of earning trust include gaining reviews and having a secure website.

When it comes to reviews, a study conducted by the Association for Psychological Science found that users are swayed more by the number of reviews, rather than the overall review score itself.

A second study conducted by the Northwestern University’s Spiegel Research Center also found that users tend to trust overall review scores between 4.2 and 4.5 (out of five), as higher overall scores raised suspicion.

More SEO Resources:

Image Credits

All screenshots taken by author, October 2023

7 Tips For Better Local Seo Reporting

One area many agencies lack overall, especially in local SEO, is reporting.

Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors.

So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and build stronger relationships.

Here are seven tips to improve your local SEO reporting and serve your local clients.

1. Simplify Reports

Simplifying your SEO reports is not just a tip that local SEO agencies should follow – but one that generally any agency should, too.

Our first impulse as marketers and communicators is to provide as detailed a report as possible. That’s even more true when marketers need to bury bad campaign results under a mountain of information.

However, our reports should tell a clear and concise story about how well our marketing campaigns perform.

Complicated reports with unnecessary data distract from campaign success and will make some eyes gloss over reading them.

Follow these tips to keep local SEO reports simple and easily digestible for clients:

Set clear goals: Outline the campaigns’ goals at the top of reports and cite the most relevant metrics in communicating your progress toward those goals.

Eliminate unnecessary metrics: For the SEO neophyte, metrics like total keyword volume, impressions, and backlinks matter very little if they aren’t driving foot traffic to the store.

Use a single reporting period: Regardless of how many tools you use, you should stick to tracking one reporting period (e.g., the past 30 days or two weeks) based on when reports are distributed.

Visualize data: Tools like Semrush provide pie charts and line charts for important keyword metrics that can help clients visualize campaign progress. Google Analytics also provides visuals for metrics, such as new or returning users.

Segment reports into different sections: Don’t just skip from user metrics directly into social media metrics without clearly separating reports into sections. For example, I like to organize my reports into chapters, such as “Traffic Overview,” “Local Keyword Overview,” “Social Media Overview,” etc.

Tell a story: Don’t just inundate clients with metric after metric. Instead, explain metrics in brief paragraphs on top of or below charts. I sometimes include a brief one-page SEO primer at the beginning of reports and audits to help people understand what value we’re adding.

2. Choose The Right Metrics

Part of telling a story with data is selecting the correct data that’s relevant to that story.

Most local businesses only really care about two vital metrics:



However, this doesn’t mean you should disregard every important metric, but that you should choose metrics that are relevant to your story.

Even metrics like overall traffic don’t show you how qualified that traffic is or what channels that traffic originates from.

That’s why I like to include the following vital metrics from Google Analytics:

Top Landing Pages.

Location by city (Users, New Users, Sessions, Bounce Rate, etc.).

Overall Sessions.

Top Traffic Channels by Sessions.

Traffic Sources/Medium.

New vs. Returning Customers.

These metrics tell our clients which campaigns yield the most significant traffic flow and from which cities and sources.

You’ll also need a tool to report keyword data, such as Semrush or Ahrefs. Semrush even provides a neat tool to construct reports easily and build templates for future clients.

3. Segment Keywords By Location

Getting into some more of the local aspects of SEO, we’ll need to ensure that our reports are adequately optimized to only report on local keyword data.

I used Semrush to create a new project and implement position tracking on my most strategic keywords in this example.

As you can see below, I set up position tracking for searches specifically in the Houston metropolitan area. I then can upload keywords I am tracking from Semrush or even Google Analytics to report on.

To filter the keywords I am tracking, I can also add tags that separate them into specific categories.

You can get as granular as you wish with your list by separating your keywords by question phrases, “near me” searches, or including a city-based keyword from your list.

Once you have position tracking and tags set up, you can easily export or add those keywords to a CSV or Semrush’s reporting tool.

4. Segment Traffic By Device

Equally crucial for tracking local SEO campaigns is filtering data by device.

That’s why I like to include sections in my reports outlining traffic by device and even going as granular as by location and device.

5. Track Local SERP Results

Another massive difference in how Google approaches local searches is using tools like the Local Search Pack and Google Business Profile.

For several local businesses, Google Business Profile listings can be a significantly higher source of conversions and foot traffic to a business than their actual website.

You’ll need to sign up for a connector to track Google Business Profile data using any conventional reporting tool.

However, many keyword tools like Semrush offer detailed keyword information about local search results, such as local pack results and featured snippets.

This information is highly relevant to businesses looking to rank in “near me” searches that generate a lot of traffic to their business.

Export this data to a CSV or upload it directly into Semrush’s reporting tool.

6. Go Beyond Standard SEO Tools And Metrics

Going beyond the local pack, we can add several additional KPIs (key performance indicators) to our local SEO reports that are highly relevant to businesses.

For example, consider including the following metrics in your next local SEO report:


Unlinked brand mentions.

Backlinks (if relevant to your campaign).

Social media engagement.

You might need to purchase a social listening tool or upgrade your Semrush account to track social media mentions and engagement.

However, you can also do manual research to monitor changes in review ratings, unlinked brand mentions, or social media engagement on trending posts to add to your reports.

7. Provide Actionable Information

Finally, we want to wrap up our reports by adding a section at the end summarizing campaign results and future actions based on the data you present.

This section will help you complete your story using the data provided and help clients understand what you presented to them.

I also find adding a final section for recommendations important because many campaigns can be hampered by low budgets or reluctant clients who don’t want to take all the necessary steps to change their site.

So if your campaign is bogged down because a local business won’t update its site or implement recommended changes, be sure to remind them nicely at the end of your report and explain the benefits of your recommendations.

More resources: 

Featured Image: Andrey_Popov/Shutterstock

5 Tips For Cutting Down On Social Media

Social media can connect you to friends and family, bring you the latest and most important news, and help you discover art, opinions, and places you would otherwise never have come across. But these platforms can also trigger negative emotions, make you dissociate from what’s happening around you, and act as a potentially dangerous time sink that distracts you from important tasks. 

Your first instinct may be to go ahead and delete your accounts completely, but finding a balance when it comes to your online life will allow you to reap all of the benefits while laying off the toxicity. 

Using some of these smart strategies will help you find that elusive sweet spot.

Follow fewer people

Chances are your social media feeds are packed with old friends and colleagues you haven’t spoken to in years. Some of them you might never speak to again. These contacts can add up quickly over time since we’re generally better at following than we are at unfollowing. Add in all those other junk accounts—from brands to places you went to once upon a time—and your feeds can quickly become a mess. 

[Related: It’s time to purge the worst people in your social media feeds]

The next time you load up your social media apps, take some time to unfollow the accounts and people you’re no longer interested in. This will make a big difference to how often you check social media—if you’re only following 50 people on Twitter, for example, you know that you’re not missing too much if you’re only checking your timeline once a day.

Turn off notifications

You might be surprised at how effective notifications are at dragging you back into social media apps throughout the day. Fewer notifications can help you keep your attention on the things that matter and create a healthy habit of checking social media only when you’re ready.

Notifications aren’t too difficult to control these days, and there’s a lot of flexibility in terms of which alerts you see and how. From Android Settings choose Notifications and App settings; from iOS Settings choose Notifications; from Windows’ Settings choose System and Notifications, and from macOS’ System Preferences choose Notifications & Focus.

Browse through the options you have inside your apps, too. In the case of Facebook, for example, you can turn off email updates about what’s happening in your network of friends and relatives by visiting this page and logging in

Set time limits

Setting time limits for social media apps on your devices isn’t a foolproof approach, as you can easily turn them off if the draw is too strong. Still,  you might find these limitations are effective at reducing the amount of time you spend deep in your feeds.

App time limits are synchronized across iOS and macOS. You can find the Screen Time option in iOS Settings and macOS’ System Preferences, and from there you can choose App Limits to pick how long you want your device to allow you on each of your social media apps.

If you’re on Android, head to Settings, pick Digital Wellbeing and parental controls, and then choose Dashboard. Set a time limit by tapping the hourglass icon next to any app. For Windows, there’s a feature called Focus assist under System in Settings, which will help you set specific times when you can open social media apps.

Change app settings

Several social media apps come with settings of their own to help you limit the amount of time you spend on them. Take a look into the options screens in your platform of choice, and see what’s available.

In the case of TikTok, tap your profile icon (bottom right), then the menu button (top right). There, choose Settings and privacy, Content & Activity, Digital Wellbeing, and Daily screen time. In Instagram, you can go to your profile (bottom right), tap the menu button (top right), then pick Your activity, Time Spent, and then either Set daily time limit or Set a reminder to take breaks (or both).

You can easily override or disable all of these settings whenever you want, so you’ll definitely need a bit of willpower as well. Still, you might find that they give you a useful extra nudge to back off your feeds when you need it most.

Uninstall the apps

[Related: How to delete Facebook, Instagram and WhatsApp—and take your data with you]

If you’ve never had to uninstall an app from your phone before, all it takes on Android is a long press on an app and a drag to the Uninstall button at the top of the screen. On iOS, long press on any app icon on the home screen and then choose Delete app to remove it.

Just about every social media app out there keeps your posts stored in the cloud, so everything will still be there if and when you reinstall the app. It’s a more drastic option, but you can consider it a last resort in case some combination of the tips above is not enough to help you cut down on your social media use.

A Marketing Insight On Saas Product Pre

The focus is on the product

The reason?

Great products trigger word-of-mouth effect which is the most reliable and also the cheapest marketing channel. Therefore, keep in mind that the 4Ps of marketing are still alive and well.  

What about SaaS pre-launch stage when you don’t have a product ready yet? I’m here to share our experience and best practices.   

Make use of the market research

SaaS marketing starts long before the product gets launched. When you make first steps with your next big thing, it’s a good idea to begin with a detailed research. The first task is to identify the buyer persona. At Chanty we’ve created a number of surveys asking about communication challenges people experience, problems that team chats solve for them and so on. It helped us create an image of the target audience we are building our product for.  

This kind of analysis helps make a decision when you shape your product and answer many questions:

Is there a free niche you can occupy?

Which product features should your product include to stay competitive?

What marketing channels can you rely on?

And the most important:   

What’s your competitive edge?

You can also use marketing hooks that help spread the word. E.g. Slack claims to kill emails. This statement certainly stands out and attracts attention. Groove helpdesk software positions themselves as a “breath of fresh air”. At Chanty we’ve chosen to go with artificial intelligence – the 2023 trend that resonates with our tech savvy audience.     

Test your marketing assets

Marketing and design have to go hand in hand to achieve results. What you think as an amazing piece of design or a line of text may be not perceived by your target audience in the same way. How do you know what your buyer persona actually likes?

The Next step is to compare the results and see if one of the versions of your marketing assets performs significantly better for your target audience.    

Design a remarkable landing page

A landing page is all you have when the product isn’t ready yet. While there’s no problem with having a simple one-page website, in the beginning, it must be nevertheless crystal clear and user-friendly as you will never have a second chance to make the first impression. Responsive design that a user can easily open from a mobile device goes without saying.

Remember, Nike doesn’t sell sports shoes, they sell motivation for courage and success. The content of your product landing page should reflect the values you are delivering with your software, so don’t start off with listing your “unique” features. Big brands sell value, not functionality.      

Content marketing is still king

There’s no excuse for not creating content today when digital marketing has turned into a non-stop content creating machine. Starting a blog is a must, moreover, you have to spend more time promoting your content than actually writing it. Keep conversions in mind when working on your articles. It means looking for the right high-intent keywords to attract visitors looking for your product or answers to the questions that your product solves.

The quality of the blog posts goes without saying. You have literally no chance to be noticed in the ocean of valuable in-depth content if you don’t pay attention to the quality. Therefore, I always recommend not to hire freelancers to write content for you. Content becomes useful and valuable only when you put your heart and soul into it. My experience tells me it’s usually hard to expect this from a freelancer.

We’ve started looking for beta testers long before our actual beta test. On the one hand, more time gives you an opportunity to attract more emails. On the other hand, when you contact those you’ve found half a year ago once your app finally enters its beta, they barely remember you or your app. Therefore, I’d recommend to strike a balance and spend one or two months actively promoting your product to get the precious emails of early adopters. Here are some helpful sources that got us the majority of the emails:

Direct outreach

We’ve tried to contact people directly on LinkedIn, Twitter and Facebook. As a result, LinkedIn brought us the largest number of early adopters. 

Beta platforms (Beta List, Beta Bound, Beta Family, etc)

I should highlight that Beta List was the most effective bringing us twice as many emails compared to other beta platforms altogether.

App review content

It’s hard to overestimate the role of content marketing and SEO when it comes to SaaS promotion. We’ve developed a number of articles reviewing our main competitors that continue to bring us traffic and conversions.

Key takeaways

No matter where your marketing activities take you, always keep your product a priority. The overall success of your SaaS depends on whether or not your customers will enjoy using it. If they do, you will be rewarded that viral effect you’ve been craving for. At the pre-launch stage, when there’s no product ready, design your website to get the most of it and not to spoil the first impression. 

How To Use Chatgpt For Product Design


If you’re a product designer looking for a powerful tool to assist with your design process, ChatGPT can be a valuable asset. ChatGPT has the ability to generate human-like responses to a wide range of product design inquiries, from generating new design ideas to providing feedback on existing designs.

With its vast database of language patterns and deep learning algorithms, ChatGPT can analyze large amounts of data and provide insights that can help you refine your design approach and make informed decisions about your product development strategy.

Additionally, ChatGPT can help you conduct market research by analyzing customer feedback and identifying new trends and opportunities.

This page is part of the How to Use ChatGPT guide. At the bottom of this page, you’ll find links to other use cases.

Idea Generation and Concept Development

Brainstorming Innovative Product Ideas

To generate innovative product ideas, ask your AI assistant to come up with unique concepts based on your target industry or focus area. Provide as much context as possible to guide the AI in generating relevant ideas.

User prompt: Please generate three innovative product ideas in the fitness tech industry.

AI response:

A smart water bottle that tracks hydration levels and recommends personalized daily water intake based on your physical activities and temperature.

A compact wearable posture coach that vibrates gently to remind you to straighten your back and correct your posture during workouts.

An AI-powered fitness app that analyzes your workout routines, recommends improvements and adjusts automatically based on different goal settings, including strength building, weight loss, or endurance training.

Expanding Upon Existing Concepts

Find inspiration for new product ideas by examining successful products currently on the market. Ask the AI to suggest ways to improve an existing product or combine features of different products to create a unique offering.

User prompt: Can you suggest a way to combine features of a fitness tracker and a smartwatch into a unique product for athletes?

Identifying Gaps in the Market

Ask the AI to identify gaps in the market or space for improvements that can be addressed with innovative product designs.

User prompt: What is an overlooked area in the fitness tech industry where a new product could fill a market gap?

AI response: An overlooked area in the fitness tech industry is the lack of accessible options for individuals with disabilities. A new product could be designed to cater specifically to this demographic, focusing on adaptive equipment and software. This product could feature voice-activated controls, customizable workout routines tailored to individual needs, and specialized coaching support, making workouts more inclusive and engaging for individuals with disabilities.

Identifying Market Needs

To identify market needs, ask your AI assistant for insights into consumer pain points or areas where improvements can be made in a specific industry.

User prompt: What are the top 3 consumer pain points in the eco-friendly home cleaning products market?

AI response:

Limited product variety: Consumers find limited options of eco-friendly cleaning products for various household tasks, including specialty cleaners.

Higher price points: Many eco-friendly cleaning products are priced higher than conventional products, which can be a barrier for consumers on a budget.

Effectiveness concerns: Some users may be skeptical about the effectiveness of eco-friendly products compared to traditional cleaning solutions, leading to reduced adoption.

Discovering Current Trends

To stay informed about current trends, ask your AI assistant to identify popular or emerging trends in your target market or industry.

User prompt: What are the emerging trends in the sustainable packaging industry in recent years?

AI response:

Biodegradable materials: Companies are increasingly using biodegradable, eco-friendly materials like polylactic acid (PLA), which is derived from plant-based sources.

Edible packaging: Innovations in packaging solutions, such as edible films or coatings made from natural materials like seaweed, are being developed to reduce waste.

Circular packaging design: Emphasis on cradle-to-cradle design principles, focusing on recyclability and reusability, is gaining traction to create a more sustainable packaging lifecycle.

Forecasting Future Trends

Gain insights into potential future trends by asking your AI assistant to predict key developments or opportunities that may impact your market or industry.

User prompt: What potential future trends do you see in the wearable technology space within the next 5 years?

AI response:

Real-time health monitoring: Advanced wearable devices may soon offer continuous health monitoring features, enabling users to track vital signs and detect potential health issues at an early stage.

Extended reality wearables: Augmented and virtual reality (AR/VR) eyewear could continue to progress beyond gaming, infiltrating industries like retail, education, healthcare, and even remote work.

Sustainable wearables: With growing environmental consciousness, the demand for wearables made from eco-friendly materials or featuring longer device lifecycles may rapidly rise, aiming to reduce e-waste and energy consumption.

Product Features and Functionality

Generating Creative Feature Ideas

To come up with creative feature ideas for your product, ask your AI assistant to suggest innovative functions or enhancements that could add value for your target users.

User prompt: What are three creative feature ideas for a mobile app aimed at helping users live more sustainably?

AI response:

Personalized sustainability challenges: Create a feature that generates tailored challenges based on the user’s behavior, encouraging them to adopt greener lifestyle habits.

Carbon footprint tracker: Include a built-in carbon footprint tracker that calculates users’ CO2 emission levels based on their lifestyle choices, and provides tips to reduce their impact.

Gamified motivation: Add a feature that rewards users for completing eco-friendly actions, allowing them to earn badges, progress through levels, and compete with friends for the highest sustainability score.

Improving Existing Features

Ask your AI assistant to analyze an existing feature and suggest creative ways to refine or expand its capabilities.

User prompt: How can we improve the photo-editing features on our image-sharing mobile app to provide a better user experience?

AI response:

Advanced object removal: Integrate a feature that allows users to remove unwanted objects from their images with minimal effort, backed by AI-powered content-aware fill technology.

Personalized editing suggestions: By analyzing a user’s editing history and preferences, provide tailored suggestions on how to improve their photos, such as brightness, contrast, or filter options.

Collaborative editing: Enhance the app experience by enabling users to collaborate with friends or other users in real-time, working together to edit photos and share input on creative decisions.

Analyzing Competitive Features

Request your AI assistant to examine features offered by competitors and identify areas where your product can differentiate or adopt successful concepts.

User prompt: Based on the features offered by popular bicycle-sharing apps, what improvements or new features can our bike-sharing app implement to stay ahead of the competition?

AI response:

Real-time bike availability prediction: Offer a feature that predicts the likelihood of finding bikes at specific locations, using historical data and user patterns to facilitate planning.

Ride personalization: Provide a feature that allows users to set preferences, such as selecting preferred routes, minimizing steep inclines, and avoiding congested areas, to tailor their bike-sharing experience.

Group rides and social integration: Add a social component to your app by enabling users to create group rides, coordinate biking events, and connect with friends or other cycling enthusiasts.

Analyzing Competitor Product Features

To analyze competitor products for possible improvements, ask your AI assistant to review specific competitor product features, identify their shortcomings, and suggest enhancements.

User prompt: What are some limitations and possible improvements to the noise-cancellation feature in competing wireless earbuds?

Inconsistent noise-cancellation effectiveness across various environments.

Reduced audio quality when noise-cancellation is active.

Battery drain caused by continuous noise-cancellation.

Possible improvements:

Adaptive noise-cancellation: Implement a system that adjusts the noise-cancellation intensity based on ambient sound levels and types.

Maintain audio quality: Optimize the algorithm to ensure audio quality is maintained even when noise-cancellation is active.

Battery optimization: Enhance battery performance through efficient noise-cancellation algorithms or introduce adjustable settings for users to balance performance and battery life.

Examining Competitor User Experience

Ask your AI assistant to scrutinize the user experience offered by competitors, highlighting both successful aspects and weaknesses to build on.

User prompt: What are the strengths and weaknesses of our competitor’s meal-delivery app interface, and how can we improve upon it?

Clean, visually appealing layout.

Easy navigation through meal categories.

Interactive customization features for meal preferences.


Lengthy sign-up process.

Limited filter options for specific dietary requirements.

No clear option to rate or review meals.


Streamline sign-up and onboarding: Minimize the number of steps needed to create an account and assist users in personalizing their experience quickly.

Expanded filtering capabilities: Include comprehensive filter options for dietary preferences, e.g., vegan, low-carb, or allergen-free, to help users find suitable meals more easily.

Encourage feedback: Implement a more prominent and user-friendly way for customers to rate or review meals, fostering a community-driven experience.

Assessing Competitor Pricing Models

Request your AI assistant to evaluate competitor pricing models and identify potential areas for improvements or unique selling points in your product’s pricing.

One-time payment for the device with no additional fees.

Device payment combined with a subscription fee for premium app features.

Flexible payment options: Offer interest-free installment plans, allowing customers to purchase the fitness tracker in easily manageable payments.

Device-trade-in discount: Encourage eco-friendliness by establishing a trade-in program, where customers can return their old fitness trackers in exchange for a discount on the latest model.

Product Design Documentation

Creating Design Briefs

To create design briefs using your AI assistant, ask for a concise summary of your project’s objectives, target audience, timeline, and deliverables.

User prompt: I need a design brief for a new ergonomic office chair targeting remote workers. Include project objectives, target audience, timeline, and deliverables.

Design an ergonomic office chair with adjustable features to accommodate various sitting positions.

Prioritize comfort, durability, and affordability.

Develop a unique, visually appealing design that sets the product apart from competitors.


Detailed product design sketches and 3D models.

Material specifications and durability tests.

Marketing and promotional materials showcasing product features.

Developing Design Specifications

Ask your AI assistant to provide detailed design specifications based on your product requirements, including dimensions, materials, and functionalities.

User prompt: Provide design specifications for a compact, portable Bluetooth speaker with a focus on sound quality, battery life, and weather resistance.


Outer shell: High-quality, impact-resistant ABS plastic.

Grille: Machined aluminum for lightweight strength and durability.

Control buttons: Silicone for water and dust resistance.


Battery life: A rechargeable lithium-ion battery providing up to 12 hours of playback time at 80% volume.

Weather resistance: IP67 rated for water and dust resistance. Can be submerged in up to 3.3 feet of water for 30 minutes without damage.

Soliciting Feedback on Design Documentation

Request your AI assistant to review and provide feedback on existing design documentation, with suggestions for improvement or clarification.

User prompt: Review and provide feedback on the design documentation for a wrist-worn hydration tracker, focusing on any areas that may require further clarification or improvement.

Comprehensive list of features, including customizable reminders and real-time tracking of fluid intake.

Clear and well-defined target market, primarily targeting athletes and fitness enthusiasts.

Detailed breakdown of product components and their functions.

Recommendations for improvement:

Clarify size and weight limitations of the device to ensure comfort and wearability.

Include information on battery life and charging capabilities.

Specify the type of waterproofing and water resistance it offers, considering the device’s intended use during fitness activities.

Generating User Stories

To create user stories, ask your AI assistant to provide examples that connect a user’s needs to a feature, illustrating how it will be used in real-life scenarios.

User prompt: Give me three user stories for a smart, energy-saving thermostat targeting eco-conscious homeowners.

User Story 2: As an eco-conscious person, I want to track my energy usage through the thermostat’s mobile app so that I can make informed decisions about my energy consumption and make necessary adjustments to minimize my carbon footprint.

User Story 3: As someone who travels frequently, I want the thermostat to have a vacation mode that conserves energy while I’m away, and conveniently warms up my home just before I return, ensuring comfort without wasting energy.

Crafting Use Cases

Request your AI assistant to elaborate on specific product use cases, outlining the scenarios where users interact with the product for a particular goal.

User prompt: Create two use cases for a fitness app designed to help users track their workout progress and improve their physical performance.

User opens the fitness app and selects the “Workout Plan” section.

User inputs information on their fitness goals, current fitness level, and available workout equipment.

The app generates a personalized workout plan based on the user’s inputs, including exercise types, sets, repetitions, and rest intervals.

User follows the plan over time, modifying it based on their progress and changing goals, utilizing the app’s guidance to optimize their workout sessions.

Use Case 2: Tracking Workout Progress

User completes a workout session and opens the app to log their performance.

User selects the “Progress Tracking” section and inputs details about the completed exercises, sets, and repetitions.

The app saves the data and presents a visual representation of the user’s performance over time, highlighting improvements or areas where the user can focus their efforts.

User leverages the progress tracking feature as motivation, tracking their physical growth and setting new goals to continuously improve their performance.

Combining User Stories and Use Cases

Ask your AI assistant to merge user stories and use cases together, creating a comprehensive picture of how users interact with and benefit from different aspects of the product.

User prompt: Combine a user story and a use case for a personal finance app enabling users to manage their expenses and set saving goals.

Use Case: Setting and Tracking Saving Goals

User opens the personal finance app and navigates to the “Saving Goals” section.

User creates a new saving goal, specifying a title (e.g., “House Down Payment”), target amount, and deadline.

The app calculates the recommended monthly savings based on the user’s goal and inputs.

User navigates to the “Expense Tracking” section, categorizes their expenses, and logs their income.

The app analyzes the user’s finances and suggests areas where they can cut costs to meet their saving goals.

User adjusts their spending habits based on the app’s recommendations and monitors their progress towards their goal over time.

Collaboration and Team Communication

Clarifying Project Goals and Objectives

To facilitate cross-functional communication, you can ask your AI assistant to provide a concise summary of project goals and objectives, ensuring that all team members stay aligned during product development.

User prompt: Provide a summary of the goals and objectives for a mobile food ordering app aimed at simplifying the process of ordering and delivering food for both users and restaurants.

AI response: The mobile food ordering app aims to create a seamless experience for users to discover local restaurants, browse menus, place orders, and track deliveries. The primary objectives include enhancing user experience with a straightforward interface, optimizing restaurant management features like menu management and order processing, and improving delivery logistics for faster and more accurate results. Collaboration between design, development, and marketing teams is critical, ensuring the app meets users’ needs while providing value to partnering restaurants.

Generating Visual Assets for Team Communication

Ask your AI assistant to describe what an ideal visual asset would look like for a specific scenario. Then, share this description with designers on your team to foster collaboration and understanding.

User prompt: Describe a visual aid that will help our engineering and design teams collaborate on a product explainer video for our new smart door lock.

AI response: The visual aid should include a storyboard showcasing the main features of the smart door lock, such as easy installation, fingerprint recognition, smartphone integration, and secure access sharing. The storyboard should detail key frames of the video, illustrating close-ups of the lock, on-screen text, and transitions. Include brief descriptions of each scene, so the engineering team can provide input on technical accuracy and the design team can create visually appealing animations. This collaboration will ensure the explainer video is both informative and engaging for potential customers.

Sharing Technical Implementations and Design Decisions

To improve cross-functional communication, request your AI assistant to summarize technical implementation choices, potential design decisions, and their rationale. By sharing this information, team members from different disciplines will better understand each other’s work.

User prompt: Explain the technical implementation and design considerations behind a voice-activated, color-changing smart light bulb for non-technical team members.

AI response: The smart light bulb uses voice-activation technology through integration with popular voice assistants, such as Amazon Alexa and Google Assistant. Users can control the bulb by issuing voice commands for changing color, adjusting brightness, and setting custom lighting modes. Technical implementation involves selecting energy-efficient LED technology for a wide color spectrum and ensuring compatibility with voice assistant APIs.

Design considerations include creating an intuitive setup and control process for users, incorporating a visually appealing aesthetic that complements various home decor styles, and prioritizing responsiveness to voice commands. These decisions balance technical efficiency with user-centric design, resulting in a functional and attractive product.

Assisting in Idea Generation for Design Sprints

To help your team during remote design sprints, ask your AI assistant for fresh, creative ideas related to your project so that your team members can gain inspiration and discuss potential solutions.

User prompt: Generate five innovative features for a collaborative e-learning platform designed to foster student-student and student-teacher interactions in a remote learning environment.

AI response:

Virtual Study Buddies: Enable learners to find and connect with peers based on shared interests or academic goals, fostering student-student collaboration.

Dynamic Discussion Boards: Create real-time, topic-focused discussion boards to facilitate classroom discussions and support group projects.

Teacher Drop-In Sessions: Implement video call integration for scheduled live sessions with teachers, where students can ask questions and receive help in a casual, open environment.

Interactive Lesson Feedback: Allow students to provide live feedback during lessons using reaction buttons, so teachers can gauge comprehension and adjust content delivery as needed.

Gamified Learning Challenges: Generate customizable, subject-specific challenges that teachers can assign to students or groups, encouraging friendly competition and engagement in learning materials.

Seeking Feedback on Design Concepts

Ask your AI assistant to critique design concepts, so that team members can iterate and refine ideas during remote collaboration sessions. Incorporate feedback before sharing concepts with the team to promote effective communication.

User prompt: Provide feedback on the design concept of an e-commerce website that uses large images, limited text, and hover effects to show product details, with the objective of creating an immersive shopping experience.

Facilitating Decision-Making During Remote Collaboration

Utilize your AI assistant to generate pros and cons of different design decisions, so your team can evaluate options and make informed choices during remote collaboration sessions.

User prompt: List the pros and cons of using a top navigation menu vs. a side navigation menu for a content-heavy, news-focused website with a goal to appeal to a broad audience.

Familiarity: Most users are comfortable with top navigation menus, making them easy to use.

Horizontal space: Provides more space for content and utilizes full-width layouts effectively.

Top Navigation Menu Cons:

Limited space: May not accommodate numerous categories or subcategories without becoming cluttered.

Visibility issues: Content-heavy pages may require users to scroll up for navigation access.

Side Navigation Menu Pros:

Accommodate more options: Provides space for numerous categories and subcategories, essential for content-heavy sites.

Persistent visibility: Ensures navigation remains visible as users scroll through content.

Side Navigation Menu Cons:

Occupies screen space: Utilizes valuable horizontal real estate that could be used for displaying content.

Learning curve: Less common than top navigation menus, side navigation may require users to adapt.

Ergonomics and Human-centered Design

Identifying Key User Demographics

Leverage AI assistance to identify important user demographics for your product, which can help you ensure that your design caters to the preferences and needs of the target audience.

User prompt: List the key user demographics to consider when designing an ergonomic office chair aimed at remote workers and freelance professionals.

AI response:

Age: Consider the age range of remote workers and freelancers, since preferences and ergonomic requirements can vary among different age groups.

Body dimensions: Account for variations in height, weight, and body proportions to ensure the chair design accommodates diverse users.

Occupational requirements: Assess the range of professions within your target market, as each may have specific ergonomic demands related to posture and work duration.

Location: Understand the global distribution of your potential customers, which can influence shipping logistics and considerations for cultural differences in preferences.

Accessibility needs: Identify users with disabilities or specific ergonomic requirements to create an inclusive design that supports their needs.

Analyzing User Preferences and Requirements

Ask your AI assistant to generate a list of user preferences and requirements, which will help you in designing a product that accommodates the needs and desires of your target audience.

User prompt: List user preferences and requirements for an inclusive, ergonomic gaming keyboard designed for both casual and professional gamers.

AI response:

Adjustable key travel distance: Let users customize the actuation point for better comfort and response time during gameplay.

Comfortable wrist support: Ensure wrist alignment and reduce strain by incorporating built-in or detachable wrist rests.

High-quality key switches: Prioritize switches that withstand heavy usage and minimize ghosting, thus enhancing gameplay accuracy and durability.

Personalized backlighting: Offer customizable RGB lighting patterns and effects, adding a personalized touch and enhancing the gaming experience.

Accessibility features: Include larger key labels, high-contrast colors, and customizable key-mapping options to support users with visual impairments or specific ergonomic requirements.

Compact layout: Create a space-saving design with streamlined key placements to accommodate various desk sizes and setups.

Gathering Insights on Design Ergonomics from Other Industries

Utilize your AI assistant to provide examples of ergonomic solutions from other industries that might be applicable to your product design, sparking new ideas and perspectives.

User prompt: Provide examples of ergonomic solutions from other industries that can be applied to a wearable fitness tracker intended for long-term use and all-day comfort.

AI response:

Textile Industry: Breathable, moisture-wicking materials used in activewear clothing can be adapted for the tracker’s band, improving comfort during extended wear and physical activities.

Footwear Industry: Consider incorporating shock-absorbing materials or structures found in athletic shoes into the tracker’s design to minimize discomfort from daily movements.

Medical Devices: Draw inspiration from medical braces, which emphasize ergonomic fit and minimal pressure points, to create a balanced, comfortable design for prolonged wear.

Eyewear Industry: Lightweight materials and adjustable features of glasses frames can be integrated into the fitness tracker’s design, making wearability and comfort customization possible for a wide variety of users.

Evaluating Interface Accessibility and Clarity

Use your AI assistant to analyze and evaluate the accessibility and clarity of your product’s interface, identifying areas where usability can be improved.

User prompt: Assess the user interface of a mobile banking app for areas with potential accessibility and ease of use improvements.

AI response:

Font Size and Contrast: Ensure text is easily readable by using sufficiently large fonts and high-contrast colors for improved visibility.

Button Sizes: Increase the size of interactive elements, like buttons and sliders, to facilitate tapping and reduce user frustration.

Clear Navigation: Reorganize menus and sections to create a logical, intuitive structure that guides users through the app with ease.

Voice Assistance: Incorporate voice commands for hands-free use and improved accessibility for users with visual impairments or mobility limitations.

Simplified Onboarding: Offer a streamlined setup process with clear instructions to help new users quickly understand the app’s features and functions.

Analyzing User Feedback to Identify Usability Issues

Gather user feedback with the help of your AI assistant to identify real-life usability problems faced by your customers, resulting in a more refined, user-centered design.

User prompt: Identify usability issues frequently mentioned by users of a digital planner app, and suggest potential solutions to address these concerns.

AI response:

Examining Competitor Products for Usability Insights

Compare your product with competitor offerings using your AI assistant, identifying usability best practices or features that can be incorporated into your design.

User prompt: Examine the usability of three popular project management tools and identify valuable features or practices that can be implemented in our project management software for improved user experience.

AI response:

Design Reviews and Critiques

Receiving Feedback on Visual Design Elements

Use your AI assistant to evaluate and critique the visual design elements of your product, including color schemes, typography, and layout, to enhance the overall aesthetics and user experience.

User prompt: Critique the visual design of a fitness tracking app, including its color scheme, typography, and layout. Suggest improvements that can enhance user experience and aesthetics.

AI response:

Color Scheme: The current color palette lacks contrast and vibrancy, resulting in reduced visual impact. Consider using brighter, complementary colors to improve contrast and readability.

Typography: The app uses multiple font styles, which can be overwhelming and reduce consistency. Simplify the design by using a single font family and varying only the weight and size for emphasis.

Layout: The interface appears cluttered, making it difficult to navigate. Streamline the layout by grouping related elements and employing whitespace to balance the design and guide users through the app.

Analyzing UX/UI Design for User Flow and Structure

Leverage your AI assistant to assess how user-friendly and intuitive the user flow and structure of your product are, identifying areas for potential optimization and improvement.

User prompt: Review the user flow and structure of an e-commerce website and provide suggestions for improving the shopping experience and optimizing conversions.

AI response:

User Flow: The checkout process has too many steps, which may deter users from completing purchases. Streamline the process by combining similar steps and eliminating any unnecessary data input requirements.

Navigation: The site’s navigation menu is overly complex and difficult to use. Simplify the menu by categorizing products more intuitively, and offer a prominent search function for users to easily locate desired items.

Call-to-Action (CTA): CTAs throughout the site are inconsistently styled and placed. Improve their effectiveness by using uniform designs and strategic placement that better guides users towards desired actions.

Evaluating Responsive Design and Device Compatibility

Use your AI assistant to evaluate how well your product adapts to different devices and screen resolutions, ensuring that the design is accessible and visually coherent across various platforms.

User prompt: Assess the responsive design of a news website when viewed on a tablet, smartphone, and laptop. Identify issues and suggest improvements for maintaining a consistent and accessible user experience.

AI response:

Smartphone: The text and elements appear cramped on a smaller screen, making navigation difficult. Make content more readable by optimizing the layout for smaller devices, utilizing collapsible menus, increasing font size, and reducing clutter.

Tablet: The site’s layout adapts to the tablet’s screen size, but the large images slow down the page load times. Optimize images for faster loading on tablets without sacrificing quality to ensure a smooth browsing experience.

Kickstarting the design review process

User prompt: Help me start a design review session for our new mobile app focused on fitness tracking.

AI response: To kick off a design review session for your fitness tracking app, start by gathering your team and share the designs or prototypes. Outline the goals, user personas, and the key app features. Then, facilitate a discussion around the design’s usability, aesthetics, and functionality. Encourage your team members to provide constructive feedback and suggestions for improvement.

Assessing individual design elements

User prompt: We have a design for a sign-up screen in our fitness app. How can we improve it?

AI response: To improve the sign-up screen, consider the following:

Ensure that the input fields are clearly labeled and easy to understand.

Use placeholder text in the input fields to guide users on the expected format.

Implement clear error messages for incorrect input, guiding users towards successful completion.

Make sure the ‘Sign Up’ button is easily visible and distinguishable.

Offer alternative sign-up options, such as using social media accounts, to streamline the process.

Comparing design alternatives

User prompt: We have two different versions of a workout selection screen. How can we decide which one is better?

AI response: To decide between the two workout selection screen designs, follow these steps:

Define the criteria for evaluation, such as user experience, visual appeal, and ease of use.

Gather feedback from your team members on which design meets the criteria best.

Conduct user testing sessions with a small group of target users to gain insights on their preferences and uncover any usability issues.

Analyze the results and identify the design that performs better according to the criteria and user feedback.

If necessary, iterate and combine the best aspects of both designs to create an improved version.

Sustainability and Environmental Considerations

Analyzing the Sustainability of Material Choices

User prompt: Analyze the materials currently used in our reusable water bottle design for sustainability and environmental impact. Provide recommendations for more eco-friendly alternatives, if needed.

AI response:

Material: The current water bottle is made of polyethylene terephthalate (PET). While PET bottles can be recycled, they still have a negative impact on the environment from manufacturing and potential microplastic release.

Recommendation: Consider using stainless steel or aluminum for the water bottle, as these materials are durable, non-toxic, recyclable, and have lower environmental impacts throughout their life cycle.

Evaluating the Environmental Impact of Manufacturing Processes

Use your AI assistant to review the environmental aspects of your product’s manufacturing processes, identifying areas for improvement and suggesting practices that minimize waste and emissions.

User prompt: Evaluate the environmental impact of the manufacturing process for our eco-friendly tote bags, and suggest potential improvements to reduce waste and carbon emissions.

AI response:

Energy Consumption: Assess the energy sources used during manufacturing to identify opportunities for incorporating renewable energy sources or improving energy efficiency.

Waste Reduction: Implement a closed-loop system to reduce waste, such as repurposing fabric scraps or using natural dyes, which reduce the usage of water and harmful chemicals.

Shipping & Packaging: Opt for sustainable packaging materials and consolidate shipping to minimize carbon emissions associated with transportation.

Assessing Product Life Cycle and Circular Design Principles

Leverage your AI assistant to assess the environmental impact of your product throughout its life cycle, seeking opportunities to adopt circular design principles that optimize resource use and extend product lifespan.

User prompt: Examine the life cycle of our modular office furniture designs and suggest ways to enhance sustainability through circular design principles and resource optimization.

AI response:

Design for Longevity: Improve product durability by utilizing high-quality materials, incorporating easy-to-replace components, and offering repair and maintenance services.

Modular and Adaptable Design: Enhance modularity to enable customization, upgradability, and easy disassembly for repair or recycling, reducing waste generation and resource consumption.

End of Life Strategy: Implement take-back programs and partnerships with recycling facilities, enabling the recovery and remanufacturing of materials to minimize waste disposal and support the circular economy.

Identifying eco-friendly materials for product design

User prompt: I’m designing a reusable water bottle. What are some sustainable and eco-friendly materials I can use?

AI response: For a reusable water bottle, consider using the following sustainable materials:

Stainless steel: It’s durable, recyclable, and doesn’t leach harmful chemicals.

Glass: It’s recyclable, non-toxic, and doesn’t absorb odors or flavors.

Bioplastics: Plant-based plastics like PLA (Polylactic Acid) are biodegradable and have a lower carbon footprint compared to conventional plastics.

Exploring sustainable manufacturing processes

User prompt: How can we improve the sustainability of our manufacturing process for producing wooden furniture?

AI response: To improve the sustainability of your wooden furniture manufacturing process, consider these suggestions:

Source FSC (Forest Stewardship Council) certified wood to ensure responsible forest management.

Optimize material usage by using computer-aided design (CAD) and nesting software to minimize waste.

Utilize water-based adhesives and finishes to reduce VOC (Volatile Organic Compound) emissions.

Implement energy-efficient machinery and production techniques to lower energy consumption.

Reducing packaging waste and environmental impact

User prompt: We want to minimize the environmental impact of our product packaging. What are some eco-friendly alternatives to traditional packaging materials?

AI response: To minimize the environmental impact of your product packaging, explore these eco-friendly alternatives:

Use recycled or FSC-certified paper and cardboard for boxes and labels.

Replace plastic bubble wrap with biodegradable alternatives like cornstarch packing peanuts or recycled paper padding.

Opt for reusable packaging materials, such as cloth bags or durable containers, that can be repurposed by consumers.

Consider using plant-based inks and minimize ink usage by keeping designs simple and minimalistic.

ChatGPT Guides & Prompts

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