Trending February 2024 # Google Reveals How Search Behavior Has Changed During Covid # Suggested March 2024 # Top 10 Popular

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Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.

This data has been compiled in an effort to assist marketers with being more helpful to customers during this time.

No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well.

Google summarized its finding by listing these as the 5 shifts in consumer search behavior.

Assembling critical information

Discovering new connections

Adjusting to changes in their routines

Praising everyday heroes

Taking care of themselves and others

Here’s more details about each of these findings.

Assembling Critical Information

Consumers have a critical need for new content to help them get by and adapt to the recent changes in life.

Retailers are moving to delivery methods, schools are closed, much of the workforce is staying at home, among other changes.

Businesses and organizations need to provide clear, specific information with details about where, how, and when to get the things they need.

To that end, Google notes that search interest is spiking for the following topics:

Retail

“Can you freeze” different types of food

Home delivery

Short term work employee

Mortgage rate suspension

Creating content that informs people about those topics is one of the ways marketers and brands can help consumers right now.

Google also offers these recommendations:

Acknowledge the new reality.

Give people credible, detailed, and current information about your operations. Reinforce that you’re there to help.

Regularly update communications across your website, blogs, social handles, and Google My Business page.

Be flexible. Help customers with cancellations, refunds, and customer service.

Connections & Relationships

As everyone suddenly finds themselves practicing social distancing, they’re discovering new connections and nurturing existing relationships.

For example, that could involve making virtual connections and/or strengthening connections within the household.

Search interest is spiking for the following topics:

“With me” videos on YouTube

“Study with me” videos up 54% year-over-year

“Bulk cook with me” and “disinfect with me” are also trending right now

Multiplayer video games

Virtual happy hour

Google’s recommendations for helping consumers:

Look for ways to connect your customers, locally and globally.

Consider if your brand has a role to play in creating or enhancing shared experiences, virtually or otherwise.

Adjusting to Changes in Routines

People’s online habits are changing as they adjust their routines and schedules to meet the demands of isolation.

Google notes there have been spikes in search interest for topics such as “do it yourself,” “stationary bicycles,” and “dumbbell sets.”

There has also been an interest in watching other people adapt to their new routines.

For example, interest in late-night shows has been up ever since the hosts began producing content from their home.

Google’s recommendations for helping consumers as they adjust to new routines:

Let people know that solutions are available whenever, wherever.

Assess when people need you most, whether through your own first-party data (like site analytics or email opens) or Google Trends, and adjust your communications strategy accordingly.

Update or publish often. There’s a need for content that informs, entertains, connects, and promotes wellness.

Praising Everyday Heroes

People are praising everyone from health care workers, to cashiers, to delivery people, and others still going in to work each day.

Many are risking their own health to do their job, which has lead to a spike in search interest for “thank essential workers.”

Google offers these recommendations for helping consumers with supporting everyday heroes:

Look for people who are helping, and find ways to support or celebrate them.

Consider who the heroes are among your employees, your customers, or even your local community.

Consider whether you have nonhuman heroes that can contribute, like your technology, your operational rigor, or your equipment.

Taking Care of Themselves and Others

People are strengthening their efforts to take care of the physical and psychological needs of themselves and others.

Search interest is spiking for activities that can help ease boredom, anxiety, and uncertainty.

Those activities can be either virtual activities, or real-life activities.

People have taken to searching more for topics like “puzzles” and “relaxation,” as well virtual tours of galleries and museums.

Google offers these recommendations for helping people find new ways to enrich their lives:

Facilitate virtual collaborations with outdoor spaces and the cultural institutions people yearn to visit.

Join the conversation about home-based health and well-being.

Pivot to platforms and formats that make sense for people staying home.

Final Notes

Google wraps up its report by emphasizing that the more useful businesses can be now the better off they’ll be on the long run.

According to survey results from late-March, 84% of US consumers say how companies act during the current market is important to their loyalty moving forward.

Source: Think With Google

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Google Reveals More Information About Search Status Dashboard

Google published a new episode of the Search Off the Record podcast that reveals the reasons behind the Search Status Dashboard, what kinds of incidents it will cover and why they don’t plan on translating updates to other languages.

Google Search Status Dashboard

Google recently announced a new Search Status Dashboard that communicates when there’s an outage.

Service status pages are common to services like web hosts because it’s a convenient way to communicate for both the users and the service provider.

Why Google is Publishing a Search Status Dashboard

Notices of outages at Google were previously done on an ad-hoc basis via Twitter, which according to the Googlers came with downsides that made it a less than ideal solution.

The podcast noted that Google promised a dashboard back in 2023, after the major search outages of 2023 where it seemed like the entire index went belly up.

Gay Illyes explained:

“Well, one of the reasons is that we promised it in 2023, so… we said that we would have a more structured and better communication channel for Search incidents.

So that was one of the motivations for the dashboard.

…there was a perception that we are not doing enough.

we have to be nice.”

Posting on Twitter Has a Lot of Overhead

The podcast segued to discuss the difficulties of choosing which outages are big enough to merit a tweet and how multiple parties had to be consulted before writing a tweet.

There were no templates for the tweets, which added an additional layer of complexity to the process of communicating an outage.

Lizzi Sassman explained:

“Well, but the actual posting is not that long. It’s actually coming up with the wording. Like, that seemed to trip everyone up.

In previous times we’ve talked about this, it’s like, ‘What should we say and how to say it and when to say it?’

Gary Illyes: Yeah, that’s the other thing that on Twitter, we were not using templates.

So basically, every time on the spot, we came up with something, and then, if someone was around, like John, or you or someone, as in John Mueller–

Then we would double check, basically a peer review, and then we would post if it looks good.

Lizzi Sassman:

I mean, but this, it wasn’t just like a peer review thing. There were way more people involved for these big messages.”

The Dashboard May Eventually Show More

The current Search Status Dashboard only covers three kinds of outages to search:

Crawling

Indexing

Serving

Gary Illyes explained what the three outage types cover:

“So we map the dashboard to the major search systems, which is crawling, indexing, serving. And the incidents would go into those buckets.

So, for example, if for whatever reason Googlebot cannot crawl the whole internet, that would end up in the crawling bucket.

If there is some canonicalization problem that’s affecting lots of sites, then that would end up in the indexing bucket.

And then if chúng tôi is not accessible to lots of users, then that would end up in the serving bucket.

Those three outage types are for version 1 of the dashboard.”

The podcast revealed that they’re going to see how this version of the Search Status Dashboard works out and then later on they might add other types of outages to the dashboard.

And what if there’s just one specific feature in Search that is kind of broken? I don’t know, let’s say the Featured Snippets are not showing anymore.

Is that something that we would show here?

Gary Illyes:

That was a good question. In this version, we are only focusing on major incidents affecting the systems that we mentioned, like crawling, indexing, serving.

In the next iteration, we are thinking about exposing Search features.

So, for example, Top Stories or Feature Snippets or whatever, if they would go down for whatever reason, then we might communicate something about those incidents.

But in the current iteration, I don’t think that we would externalize those issues.

Lizzi Sassman:

Would that be if Top Stories just stops appearing altogether, like a serving issue?

Or like certain sites saying like, “I’m not appearing as a top story. Like there’s a problem.”

Gary Illyes:

I mean either, depending on how many sites are affected.

John Mueller: And like, I don’t know, related services to Search, like maybe Discover or Google News…

If those went down, would that also be listed here or is this really focused on web search?

Gary Illyes:

No, that would be yet another version.

We know that some services want to appear on the dashboard, but we have to think about how to present other, basically, services.

And I just didn’t have either time or nerves to think about that just yet.

Plus, I think it would be valuable to just launch V1 and then see how it goes, whether we can learn something from it.

And then see if we can improve it by including other services.”

No Plans for Translations

The podcast noted that there are no plans for a translated version of the new status page.

According to the Googlers, translating the dashboard announcements is too complex for the CMS they use.

They feel that using a service like Google Translate should be adequate for users who don’t read English.

John Mueller started off this part of the conversation:

“John Mueller:

Are there plans for translations or is that already happening?

Gary Illyes: No.

Like in the current setup, it’s practically impossible to have translations, and they are not even thinking about it.

Mostly because they, as in the developers of the dashboard, because the dashboard is kind of like a CMS that we share with other Google products or Alphabet products.

And it is developed to be as simple as it needs to be to serve the dashboard, itself. And no complexity to it whatsoever.

And translations would be a major complexity because then you have to load the different translations from different rows in the database that are serving the content.

…Basically, if you are using Google Translate, for example, or any other translation, online translation software, then that will give you enough clue about what’s happening.

Lizzi Sassman: I think with this, it’s also particularly time-sensitive.

So if there was a delay to translate the thing, then that language would be behind or not having the same timeline of events, which could be an issue.

And then people might think like, “Oh, is this not affecting Search in French or something because it’s not been translated in French?

Or it didn’t happen for like three days, does that mean anything?” When like, no, it just means that the translation is behind.”

Search Status Dashboard

The Search Status Dashboard is a good way to receive alerts about outages at Google.

There’s an RSS feed (located here) for those who use them that makes receiving notifications easy.

The usefulness of the dashboard is to help diagnose if a change in ranking is due to something wrong with the site or if it’s happening across Google search.

There are many ways to listen to the Search Off the Record Podcast that are listed here.

It’s also available on YouTube:

Featured image by Shutterstock/Andrey_Popov

These Are The Top Google Search Terms In India During Lockdown

As the global lockdown due to the Novel Coronavirus continues to chain people indoors, the online world has seen some huge surges. Stuck indoors, people are now using the internet more often than not. So, Google search data revealed what Indians are searching on Google in these dark times.

Top 10 Google Search Terms

So here is a list of the top word(s) which Indian citizens are searching on Google amidst the lockdown:

Coronavirus Lockdown – This search term recently became popular in India by receiving over 10 million hits. A little more than two weeks ago, this term reached 10 million hits for the entire world and now the number is just from India.

Coronavirus – Most of the people already know about the Coronavirus, however, there is always some news about the pandemic. So, in hopes of hearing some good news one day, people keep searching for this term on Google.

Coronavirus Helpers – This search term has received over 5 million hits on Google from India alone. So, this clearly shows that Indians do care about the frontline health workers and want to keep themselves updated.

Lockdown Extension – This term has been searched for more than 1 million times on the platform. As Narendra Modi keeps on extending the lockdown, citizens are keeping a close eye at the news to know about the lockdown extension first.

Hydroxychloroquine – This term received over 600,000 hits after a study claimed that consuming hydroxychloroquine, the drug for curing Malaria, can help contain COVID-19. So, Indians started to search for whether hydroxychloroquine can actually help fight Coronavirus or not.

Coronavirus Symptoms – People are becoming more concerned about their health and health of others. So, if anyone even sneezes one time, people go to search the other symptoms of COVID-19. The term hit 500,000 in India, according to search data by Google.

Aarogya Setu App – The government of India recently launched

– The government of India recently launched the Aarogya Setu app to assess the risk of contracting COVID-19. Every Indian Citizen received at least one text message from the government prompting them to download the app. So, to gain more info on the app, Indians went to Google for answers and the term reached 320,000 searches from all over India.

India COVID-19 Tracker – As the Coronavirus continues to spread around the world, citizens constantly want to check the number of cases, deaths and recovery in the country. So, the India COVID-19 tracker received over 120,000 hits.

E-pass for lockdown – To help essential businesses, the government has launched E-pass that allows people with shops of essential amenities to get a free pass amidst the lockdown. To gather more info on the program, Indians searched for this term for over 50,000 times.

Plasma Therapy – Someone on the internet said that plasma therapy can help to contain COVID-19. So people started to search for this term. Indians searched this one 10,000 times.

So, here is a top 10 list of the most searched words/terms on Google, according to their search data. We have already seen the search term “good news” reach an all-time high during this time. Now, these Coronavirus related search terms are the most searched in India.

How Digital Marketing Affects Consumer Behavior?

Businesses now have access to powerful analytics and measuring tools that track progress regarding online reach, engagement rate, and conversions. This helps them analyze user behavior better and make necessary changes accordingly.

Data availability has given marketers more insights into their audience’s likes/dislikes and preferences, allowing them to tailor their campaigns more effectively while keeping budgets in check.

The introduction of mobile technology has enabled companies to target mobile users by creating dedicated apps or using creative strategies such as geo-targeting based on location settings that are available only through mobile devices.

How is Digital Marketing Affecting the Behavior of Consumers?

Whether they’re buying a product or service, consumers are doing their due diligence to ensure that the company is reputable and that they’ll get the best bang for their buck.

Consumers are Performing Online Research

Consumers now search for reviews, ratings, and price comparisons before making purchase decisions. As such, businesses need to prioritize customer satisfaction so that customers can trust their products and services.

By providing excellent customer service, offering competitive prices, and staying up-to-date on industry trends, companies can create an online presence that will draw more people in and encourage them to buy from them over other competitors.

The online presence of a brand includes many different facets. It ranges from how it is represented on social media, to its website design and SEO, to how it communicates with customers through emails and other digital channels. All these things can accurately represent the company that consumers trust when choosing products or services.

Customers Look for Reviews and Feedback

Having a strong online presence can also boost customer engagement by allowing businesses to communicate more directly with their audience. Through various platforms such as email newsletters or chatbots, companies can get feedback from customers about their experiences in real time, which helps them make better decisions for future product launches or marketing campaigns.

Overall, having an effective online presence is key for any successful business today, regardless of industry or size. Companies must ensure they provide accurate information about themselves and their products while also engaging with customers regularly to gain consumer trust and build long-term relationships with them to remain competitive in the modern market landscape.

The Overall Word-Of-Mouth

Social proof is a great way to establish trust with customers. Social proof can be in the form of user-generated content (UGC) such as product reviews, customer testimonials, or recommendations from friends and family. The more people share their experiences with your brand, the better it will reflect on you and help build trust among potential new customers.

Digital marketing has given companies the ability to connect with their customers in a more personalized and meaningful way. Companies can create highly targeted campaigns that provide tailored content for specific demographics or interests. They can also track customer behavior across multiple channels, allowing them to adjust their strategy based on the data they have collected.

Unreliable Loyalty from Clients

Furthermore, customers are now more inclined to give feedback and ratings for products they purchase. This is because retailers have become increasingly transparent about who their partners are, the materials used in a product’s construction, and how those products will be handled during shipping.

Consumers Don’t Have Much Patience

Studies have shown that customers appreciate the convenience of digital marketing. Companies can easily reach their audiences through email, social media, and other online methods. People are more likely to purchase a product when they receive information about it in an easy-to-read format. Additionally, businesses can personalize messages to target specific consumer groups and ensure that content is relevant and engaging for each customer segment.

Companies can use email campaigns or social media posts to reach out to their target audiences while providing timely updates about their products or services at no extra cost. In return, this opens up opportunities for increased sales conversions that would not be possible with traditional forms of marketing communication.

Look for Impulse Marketing

It also helps build customer relationships through personalized content, tailored messaging, and community engagement activities. Through online platforms such as blogs, websites, and social media channels like Facebook and Twitter, brands can interact with customers in real-time to answer queries or provide guidance on product usage. This helps create an emotional connection between the brand and its customers.

Conclusion

Digital marketing tools such as social media and email marketing can reach customers and inform them about new products, offers, discounts, or promotions. Consumers are more likely to purchase a particular product when they feel that the brand provides something unique. This helps build trust in the company and its products.

Overall, digital marketing has revolutionized how businesses interact with consumers by allowing them greater control over their shopping experiences. By creating targeted content and using analytics to measure success rates, businesses can create an experience for each customer that will result in higher conversion rates and improved engagement levels.

How Blockchain Changed The Way Money Works?

What do you think the effects of Bitcoin technology will be? Don Tapscott, the CEO of the Tapscott Group, says that blockchains, the technology behind cryptocurrencies, could change the world economy. Tapscott talks with McKinsey’s Rik Kirkland about the possible benefits of blockchains for working together and keeping track of transactions. Blockchains are a type of open-source, distributed database that uses cutting-edge cryptography.

Every day, our global financial system deals with trillions of dollars, which helps billions of people worldwide. But the system has some flaws that lead to higher costs because of fees and delays, more trouble for everyone because of unnecessary paperwork and a higher risk of fraud and other bad behavior.

More specifically, economic crime affects 45% of financial intermediaries, such as payment networks, stock exchanges, and money transfer services, compared to 37% of the economy. It shouldn’t be a surprise that rising regulatory costs have been one of the biggest worries in the banking industry. All of this adds to costs, which the public pays for.

But let’s look into the crystal ball and think about how it might affect our everyday lives in the future. The pros are too optimistic and have goals that are too high.

Secure Government Communications

Cryptocurrency has a lot of clear benefits and almost none, so the government will eventually accept it and spread it to all countries. Soon, most countries will let you use some cryptocurrency on their territory.

Blockchain-Based Authentication

Shortly, our personal information will almost certainly be kept on the Blockchain. Because of this, a global standard for protecting the identity that gives you more privacy and authority would come into being. Companies are already working on it. With these crypto-identities, everything about us would be saved, from our medical records to our work history.

The Protocols of a Trillion Dollars

In their quest to become trillion-dollar businesses, companies are pushing the economy to heights never seen before. As a result of Blockchains and protocols cutting transaction and data costs by a lot, trillion-dollar Blockchain protocols, like these companies, would start to appear.

Blockchain-based global commerce

It is a good option when two people or groups want to send and receive money for almost nothing. In the future, blockchain technology will make it possible to do business all over the world, making it faster, safer, and more open.

Considerable increases in people’s average quality of life

It would be a side effect of all the better processes and procedures that Blockchain makes possible. People would be able to use better financial services more often. Getting rid of intermediaries and letting money flow freely would be very helpful to developing countries. There would be more resources for people worldwide, which would help billions of people.

These are the few possible bright spots in Blockchain’s future. We haven’t even scratched the surface of the potential for change in a few areas. It will affect a lot of people.

Future people will look back on our time as the Renaissance when everything got better because knowledge was shared with more people.

Three ways in which Blockchain is changing lives The ways that people pay for things worldwide are changing right in front of our eyes.

The Bretton Woods Agreement, signed in 1944, was a vital part of the modern financial system. After World War II, it was important for money to move quickly and safely across the “western world.” To make this idea work, the developing countries all agreed on the rules for their economic and financial exchanges under the monetary management system. It significantly improved the gold-backed money system, which made sending money across oceans too slow and inefficient.

The US dollar was the most crucial currency in the fiat monetary system. It made sending money and goods across borders much easier and cheaper.

Nearly 80 years later, more people worldwide are willing to do business with each other, not just in North America and Europe. The system wasn’t made to handle these kinds of transactions.

It should be as easy to send money as it is to send a text message.

It is hard and expensive to send money to an Indian developer through a bank account in Germany. Aside from the fact that the paperwork for the SWIFT system takes a lot of time, an Indian bank does not allow IBAN wire transfers. The transaction fee is at least $20, plus a percentage of the amount transferred in conversion fees. The money may take a few days to clear the recipient’s account. Use a global fintech’s third-party payment system and follow their thorough Know Your Customer (KYC) protocol. It is the safest way to pay.

It is common to stop transfers of more than $1,000 and send a questionnaire to the person receiving the money. The person who gets paid is at the mercy of the authorities and must explain why he should get born.

Digital money can be stored on any phone

People with skills from worldwide want to be paid in a cryptocurrency backed by the US dollar. Up to 38% of Web3 freelancers would instead be paid in cryptocurrencies like Bitcoin and Ethereum than in other ways. One reason is that local fiat currencies often have higher inflation rates and less buying power than the US dollar. When Iran’s official inflation rate goes over 36%, as it did in 2023, cryptocurrencies like bitcoin are needed to protect buying power.

Conclusion

Because of the Internet, the size of the world has shrunk. As of economic globalization, companies can now find skilled workers from all over the world. It lets billions of people join a globally connected economy for the first time. Built on top of the internet, blockchain technology makes it possible for digital assets to be moved quickly, cheaply, and around the world. They are making it possible to participate in the global economy and earn more in ways that weren’t possible before, even without a traditional bank account.

Is Five Days Of Covid Isolation Enough? New Bu Study Has Some Answers

Is Five Days of COVID Isolation Enough? New BU Study Has Some Answers Results showed majority of those who test positive are negative before 5 days, but virus lingered in 17 percent

Illustration by Svetlana Krivenceva/iStock

COVID-19

Is Five Days of COVID Isolation Enough? New BU Study Has Some Answers Results show majority of those who test positive are negative before five days, but virus lingered in 17 percent

When the Centers for Disease Control and Prevention (CDC) said in January it was shifting its recommended isolation period for people infected with COVID-19 from 10 days down to 5 days, followed by 5 days of mask-wearing, there were some concerns or questions about whether 5 days of isolation was too short. In the pandemic’s early days, the CDC had started out recommending 10 days of isolation and 14 days of quarantine, so 5 days seemed like a significant reduction.

Now, a new study from researchers at Boston University and Boston Medical Center offers some clues about whether five days is sufficient to ensure the broad safety of both those infected and the community at large. (BU’s COVID-19 policy mirrors the CDC guidelines.) The short answer appears to be yes—with a few caveats.

Researchers tracked a cohort of BU students who’d tested positive for SARS-CoV-2 as part of the University’s broader testing program, asking them to self-perform daily swabbing and symptom screens for the next 10 days. The majority of those in the study who first tested positive were no longer positive after five days in isolation (in fact, most of them tested negative after three days of isolation). However, among 92 active participants in the study (all were fully vaccinated), 17 percent did still test positive after five days, which is why the second component to the CDC, and BU, guidelines—consistent mask-wearing for five additional days—remains vital.

The study’s conclusion says the majority of the infected cohort had converted from positive to negative by day six, and that “rapid antigen testing may provide reassurance of lack of infectiousness.” Masking for a full 10 days “is necessary to prevent transmission from the 17 percent of individuals who remain culture positive after isolation,” the study says. The research is considered a preprint study, which means it is in the process of being peer-reviewed. But because of the urgency of any funded research involving the coronavirus, the researchers are making their findings public.

The lead investigators on the study are Karen R. Jacobson, a School of Medicine associate professor of medicine in the Section of Infectious Diseases; John H. Connor, a MED associate professor of microbiology and a virologist at the National Emerging Infectious Diseases Laboratories; Catherine M. Klapperich, a College of Engineering professor of biomedical engineering and director of BU’s Precision Diagnostics Center and BU’s Clinical Testing Lab for COVID-19; and Tara Bouton, a MED assistant professor of medicine in the Section of Infectious Diseases.

The Brink spoke with Bouton about the study and the findings.

Q

&

A with Tara Bouton

The Brink:

Can you first talk about why you felt it was important to conduct this study?

Bouton: There has been an ongoing collaboration with the Massachusetts Consortium on Pathogen Readiness, looking at COVID-19 viral variants and if they cause differing symptoms and duration of infection, and if we are seeing escape of the virus from people after being fully vaccinated and boosted. Essentially, how were the viral dynamics changing? Then, when we brought this to BU, they raised the importance of trying to understand the timing for release from isolation. Did a young, fully vaccinated university campus population need to remain in isolation as long as others? Isolation guidelines have changed, and we are only just beginning to understand the mental health impact of isolation, along with how long different individuals may remain infectious.

The Brink:

The isolation guidelines changed a lot, from 10 days to 5 days, with strict mask-wearing. So, who participated in this study?

The Brink:

So, the people in this study don’t necessarily reflect a broad swath of the general population.

Bouton: Right. This cohort is limited to young healthy people who presumably have optimal response to the vaccine. So, it’s not necessarily broadly applicable to those who are older or under-vaccinated.

The Brink:

Did you find what you expected to find or did anything surprise you?

Bouton: One of the most surprising things to us was that we did not see a significant impact of the booster vaccine on the amount of time people remained infectious. At the population level, we know boosters are helping reduce infections. But that probably means the majority of the booster is helping to prevent infection, rather than changing how long it can be transmitted once you are infected.

The Brink:

And what happens at the five-day mark?

Bouton: In our young, healthy, fully vaccinated cohort, a majority went from positive to negative culture by day three. A large percentage never had a positive culture after study enrollment. And then there is this 17 percent that go on to have this positive culture beyond the five days. But that’s a definite minority of the overall population. And the hope is that strict mask-wearing will limit the spread of the disease in that minority.

The Brink:

Based on the findings, how do you feel about the CDC’s guidelines? Is there any reason to consider five days too short?

Bouton: I don’t think so. Any longer and you would be holding a huge proportion of the population in isolation unnecessarily. We are increasingly coming to recognize the economic impact—and also the mental health impact—of isolation. I do feel comfortable with the current guidance, but would stress the importance of strict masking for an additional five days.

The Brink:

Have you shared the results with the CDC? And what are your next steps?

Bouton: We have presented these results on regional calls, where there is CDC membership. The preprint process, sharing manuscripts before peer review, has been especially important for disseminating results quickly during the pandemic. And next steps are to do a more detailed model looking for associations with or ways to predict those who remain positive after five days of isolation.

This interview has been condensed and edited for space and clarity.

This study was funded by the Massachusetts Consortium on Pathogen Readiness (MassCPR) and Boston University.

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