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When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again.

The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand as an entity.

For ecommerce websites, achieving E-A-T is a balance of optimizing page formats and content design for conversion and achieving the necessary on-page signals that Google is looking for.

This is especially important seeing as ecommerce pages will likely fall under the category of YMYL (Your Money or Your Life) pages, meaning the information displayed on those pages will be expected to be of the highest accuracy, and trustworthiness.

What the Guidelines Say

When it comes to E-A-T for product category and individual product pages, the concept differs to that of long-form content and blog articles.

For an ecommerce site, authoritative text on pages isn’t enough. All features and elements of the page contribute to the perceived user quality.

In April 2024, Moz published a Whiteboard Friday video that I think gives a great breakdown on the type of content you need to include on product pages. It also ties in with the idea of search intent – and optimizing pages to match search queries, not just those with the highest CPC average monthly search volumes.

This ties in with what Google outlines in their guidelines as to what they expect to see when looking for E-A-T on ecommerce websites.

For the quality raters, whose influence is only minor, to establish the E-A-T of your commerce pages, there are certain elements they need to be able to clearly identify to score expertise, authority, and trust.

Within the rater guidelines themselves, as an example of high-quality E-A-T for shopping pages, Google gives the example of the chúng tôi Deluxe Book Pack product page. This page demonstrates:

Very high level of E-A-T for the purpose of the page.

Very positive reputation (website).

A satisfying or comprehensive amount of high-quality main content (MC).

So how can this be achieved by all ecommerce site owners?

What Demonstrates Expertise?

The examples provided within the guidelines suggest that what counts as expertise for a commerce page are:

The expertise and reputation of the product manufacturer.

The expertise and reputation of the brand in regard to the products being sold.

“recommendations by experts, news articles, and other credible information…”

This highlights the importance of traditional marketing, public relations, and outreach (not for links) and how they impact SEO efforts.

Simply put: real businesses do real marketing activities and make real noise both online and offline, and people talk about it.

Expertise is something granted by your peers and isn’t something that can always be credibly self-assigned.

In order to receive peer recommendations and have others talking about the brand and website online, you need to work on your reputation.

You can do this by:

Actively engaging with other members of the industry and contributing to content.

Taking newsworthy actions such as sponsorship deals and charity donations.

Even tactics more closely related to backlink generation, such as sending out products for review.

These are all activities genuine businesses engage in.

What’s the opportunity cost of not doing activities such as these?

You will have less of a reputation online and within your peers than those who have actively engaged in these promotions.

Reputation requires a lot of trust and editorial freedom.

What Demonstrates Authority?

Because the store produces this backpack, they are experts on the product, making the page on their own website authoritative.

This implies that for content to be authoritative in Google’s eyes, the content must be coming from either the manufacturer or an industry expert.

On this basis, a smaller ecommerce site with limited reach could be considered to have authority if it claims to be the authority over its own products.

A good example of this would be within a small niche, where an ecommerce site caters for a specific and specialist line of products.

Likewise, a larger ecommerce site asking as a marketplace for a number of different manufacturers and products can be verified much more easily, and if they do have affiliations with those sellers.

This is especially important when dealing with high value, luxury products that are often the focus of misrepresentation online.

Rolex, for example, is a prestigious and sought-after brand but cannot be sold online.

This Rolex listing can be verified as genuine immediate because:

There is no option to purchase the item directly online, instead a number of CTAs to inquire about the product

There is a prominent “Rolex Official Retailer” badge in the top left, which links through to the Rolex site.

The page itself is hosted on chúng tôi but a part of the retailer’s main navigation.

What Demonstrates Trust?

From experience, this is where conflicts between SEO and design come into play.

Essentially, any potential questions, concerns, or additional queries that a user may have regarding the product or service should be openly addressed – especially if competitors selling the same (or similar) openly address them.

At the risk of having long pages, information should be comprehensive and readily available.

As a best practice, ensure that product pages contain:

Information about delivery costs and durations.

Any other additional costs, taxes, or tariffs that could be incurred shipping to specific locations.

Return policies, product guarantees, and other similar information should be accessible.

Company contact information, live chat, customer support, and FAQs all should be easy to find.

It’s also important to remember that Google is considering this information to be a part of the main content of the page, and not support content. This should also be reflected in site design and, where possible, accessible with JavaScript disabled or visible on page load.

Other and more obvious ways of earning trust include gaining reviews and having a secure website.

When it comes to reviews, a study conducted by the Association for Psychological Science found that users are swayed more by the number of reviews, rather than the overall review score itself.

A second study conducted by the Northwestern University’s Spiegel Research Center also found that users tend to trust overall review scores between 4.2 and 4.5 (out of five), as higher overall scores raised suspicion.

More SEO Resources:

Image Credits

All screenshots taken by author, October 2023

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Five Seo Tips For Product Pages On Ecommerce Websites

Aimed at capturing a greater share of higher converting ‘long tail’ traffic

It’s surprising how often ecommerce sites neglect this dimension of SEO.

People tend to be distracted by the high volume head and middle keyword terms and forget to pay attention to the crucial keywords pertaining to the long tail.

Many sites succeed in capturing a fair amount of long tail traffic without paying particular attention to it. Nevertheless, it’s still important to capture as much of long tail traffic as possible because long tail traffic converts better than head term traffic.

Tip 1 – Duplicate product content

Serve products on a single URL whenever possible.

A single URL may not be achievable because products might occupy multiple categories, giving them alternative URL directory paths. For example;

A diesel denim shirt would be best served as

instead of sitting in alternative categories where duplication can occur, such as


In this scenario, it’s best to use canonical tags (that’s another post in itself).

A duplicate content problem may also occur if there are multiple variants of the same product; for instance, when a product comes in different sizes and/or colours. A couple of options to combat this problem are:

Pros– Easier to implement, lessens duplicate content riskCons – Products aren’t as optimal for variant specific search terms

Serve on unique URLs – a specific page per product variant allows you to optimise for each colour, or other product variant. This method still carries a duplicate content risk because products are still too similar despite some differences, such as colour and size.However, you can still avoid triggering duplicate content filters by producing a unique product description for each variation to more strongly differentiate each page.Pros– More optimal product pagesCons – Difficult to administer / come up with unique descriptions

Tip 2 - Product naming conventions

Make sure SEO is ingrained in the build and considered by everyone who updates the website. It is particularly important to include the admin people who add new products to the database.

It is common practice for product names to be re-employed in titles, headings and other key SEO areas, so product names must be created with search users in mind.

For example, a dress colour may be described as ‘cobalt’, a description unlikely to reflect most of the search terms searchers use when trying to find a ‘blue dress’. Changing the dress colour to ‘cobalt blue’ is likely to support optimisation of all sorts of relevant long tail search terms.

Instil a set of characteristics that must form part of the product title; an example from ‘fashion’ might look like this;

Tip 3 – Product schema

Mark-up your products correctly using the schema found here.

You can also include review schema  and breadcrumb schema.

Tip 4 – Product templates

Apply the following best practice elements to your product template:

Unique Title

Unique Description


Optimal heading

Friendly optimised URL’s

Unique product descriptions

Optimised alt tags on images

Tip 5 - XML sitemaps

Ecommerce sites generally have a large number of products, and therefore URL’s, within the site. It is vital to get the products indexed to capture the long tail. So, for SEO it is strongly recommended ecommerce sites submit all product URLs using XML sitemaps.

You can split your sitemaps up into the different categories and then bring them all together using a sitemap index file.

Here are some useful links to help you create search engine friendly sitemaps.

Once you have created your sitemaps, upload them to your domain and submit using Google webmaster tools.

With thanks to Bloggers for use of the image.

How Digital Marketing Firms Can Help You Achieve Goals?

For individuals, goal setting can help to create a sense of direction and purpose in life. It helps people to focus on what they want to achieve, whether it be finding a successful career, getting healthier, or saving money for the future. Goal setting provides the guidance and motivation needed to stay on track and get things done.

For companies, goals can provide a sense of alignment between departments and employees. By having clear objectives in place, everyone knows their individual roles towards achieving overall business success.

Goals also help teams stay motivated by giving them something tangible to work towards as well as providing an opportunity for reflection and growth when these goals are met or exceeded. Additionally, goals provide feedback on progress over time so management teams can make adjustments accordingly if necessary.

How Can You Achieve Goals with the Help of Digital Marketing Firms?

With the help of web design and digital marketing specialists, you can tap into an unlimited number of business-building opportunities. It’s like having an entire team dedicated to helping make your website more visible to potential customers. Here are some of the best ways to achieve goals −

Creating Unique Website Design

By creating a unique and engaging website, businesses can establish trust with their clients and foster long-term customer relationships. Digital marketing professionals are experienced in SEO techniques that enable websites to get discovered on search engines such as Google or Bing.

Accessing the Best Social Media Platforms

Social media platforms give businesses the chance to build relationships with followers so that they stay up-to-date on product developments or new services being offered by companies. Ad campaigns are also available through online channels, allowing you to target specific audiences interested in your services or products.

Accessing Latest Technologies and Tools

Tools like content creation platforms and social media scheduling programs, can increase productivity for digital marketers and give them access to a wealth of valuable data. This allows us to make informed decisions about which campaigns are performing well or what strategies may not be working at all. Smartphones also play an important role because they allow us to stay connected with our teams while on the go.

Furthermore, apps such as Slack and HootSuite enable quick responses in real-time communication regarding campaigns, customers’ needs, and changes in the market. The variety of tools available today is huge – digital marketers must look into purchasing multiple websites at once or separate ones that meet their specific needs – making it even more challenging for us to keep up with technology!

Creating Content for Conversions

By engaging with a digital marketing agency, you’ll be able to develop content that resonates with your target audience. We’ll help to identify what interests them and the kind of language they respond to.

A lot of businesses make the mistake of using too much industry jargon or creating content that is too generic — this leaves the user feeling unengaged and confused about why they should spend their time reading a piece of writing or viewing a video related to your business.

Professional marketers understand how important it is for your customers to connect emotionally with your brand in order for them to become loyal customers, so we strive to create content that provides users with an enjoyable experience no matter where they come from.

Growing Digital Presence

You need a well-rounded approach to digital marketing to ensure you’re reaching the right people and delivering relevant content that resonates with them. That means understanding who your audience is, what they are looking for, and how they prefer to consume content.

In addition to stellar SEO techniques and data-driven strategies, we also create attractive visual elements including videos, images, infographics, and interactive content such as polls or calculators designed to engage potential customers on their preferred platforms.

Creating an Impactful SEO Strategy

Your content strategy must remain unique and relevant to you, as well as engaging. Content marketing works best when it aligns with user intent; gives your target audience what they’re searching for as opposed to playing the guessing game.

Research your keywords, focus on semantically related terms, and don’t forget about local SEO – this will help you work smarter and not harder. Image optimization is equally important for a successful SEO campaign; files should be compressed yet keep their quality in order to meet page-load speed requirements.

Developing Long and Short-term Strategies

Digital marketing experts will help you make changes to develop campaigns that have greater focus and increase overall ROI. They can also identify trends in the industry related to demographics, customer journeys, search engine results position (SERP) strategies, etc., so you are better able to target audiences with more relevant content.

Constant Monitoring Campaigns and Analytics

Through detailed analytics, digital marketing agencies can pinpoint the weak spots in an original campaign as well as which areas succeeded beyond expectations. Digital consultants have access to a range of specialized tools that collect and analyze data quickly and express it in a way people can understand just as easily.

By understanding what works, they can encourage businesses to make more informed decisions about their strategies going forward, helping the business maximize its potential by prioritizing objectives based on performance – because different channels appeal to different audiences.

Staying Updated on the Latest Trends

Companies must keep up with the ever-changing digital landscape. To do this, companies will need to remain informed about changes in SEO monitoring and analytics tools that can produce a better understanding of changes that may affect their website visibility or incoming traffic. Utilizing new SEO techniques and trends is also important for staying relevant with customers who are more tech-savvy than ever before.

Helping You in Defining Target Audience

By understanding who your target audience is, you can create content that’s tailored to them. You can use different strategies like email campaigns, video marketing, search engine optimization (SEO), and social media management to reach the right people.

For example, if you’re targeting young adults in a specific area of the country, then using Instagram might be more effective than using Twitter or Facebook. Digital marketing agencies help you understand consumer behavior and craft campaigns specifically for your target audience.


The agency you decide to work with should have an experienced team of professionals, a proven track record, and plenty of industry knowledge. It’s also important that they stay up-to-date with the latest trends and techniques, such as SEO optimization or mobile marketing.

Furthermore, make sure that the digital marketing agency you hire is passionate about what they do – because passion translates into the dedication and innovative ideas for your campaigns.

How To Avoid Paying E

Have you received a wrong e-Challan on your name? Were you mistakenly fined? Or maybe you weren’t the real offender? Whatever be the case, if you think that you’ve been fined wrongly, you can now challenge the challan for verification. Here’s how you can avoid paying e-Challan by filing grievance online.

Avoid Paying e-Challan by Filing Grievance

After receiving multiple complaints, Delhi Police has now started a procedure to verify e-challans claimed to be issued wrongly by the vehicle owners. Once you get fined by the traffic police, you’ll get an SMS on your registered mobile number with the offence details. You can then choose to either the pay the fine or challenge the fine and plead guilty.

A wrong challan can be challenged virtually, directly from the web portal instead of going to the court. Follow the steps below to challenge your Delhi Police traffic challan.

Here, either enter your vehicle number or mobile number.

On the next screen, enter the OTP received on your phone.

You’ll now see all the challans issued to you including the offence date, image, notice, and amount.

Besides, you can also see the links to pay challan and apply for grievance.

Next, select the reason for challenging the challan, say, your registration number plate is not matching the image on the portal, someone was using a fake number plate or if your vehicle has been stolen.

Once you file the grievance, it will be checked and verified whether your claim is correct. If it’s found that you are not the offender or have been fined wrongly, the challan will be lifted off.

Tips to Avoid a Challan or Harrasment from Traffic Police

Always be conscious about traffic laws. Drive under the speed limit, especially in areas with speed cameras.

You can refuse to show documents to constables or anyone below the rank of ASI.

You can either show physical documents or digital copy on DigiLocker or mParivahan app- both are legal.

Only an asst. sub-inspector, police sub-inspector and police inspector are authorised to issue receipt and collect payment.

Constables or Head Constables cannot issue a challan, they can only record the violation.

If Constable threatens you for an spot fine, request for a receipt. They’ll likely let you go as they aren’t authorised for it.

Traffic police can only issue challans if they’re carrying a challan book or E-challan machine with them.

Always check the challan slip before paying any spot challan- it will contain the exact challan amount, offence, date, police offer’s name and signature, etc.

No police officer can seize your vehicle without issuing a valid receipt.

Traffic Police cannot take your keys forcefully or force you to get out of the vehicle. It is illegal.

It is illegal for a tow truck to tow a car if any human is inside.

Turban-wearing Sikhs cannot be fined for not wearing a helmet.

You can always ask a traffic cop who pulls you over to present his/ her identity to you. Note down their buckle number or name or ask them for their ID card. If they refuse, you can also refuse them to produce your documents.

In case of non-availability of documents, you get a grace period of 15 days to produce them acc. to Rule 139 of the Central Motor Vehicle Rules.

Wrapping Up

7 Insights Into How Google Ranks Websites

Google’s algorithm is built around understanding content and search queries and making the answers accessible to users in the most convenient manner.

These seven insights show how to develop a winning SEO and content strategy by leveraging what we know about Google’s algorithms.

The following are insights developed by studying patents and research papers published by Google itself.

Insight 1: Follow the Correct Intent

There are some content writing systems that mine the top-ranked websites and provide content writing and keyword suggestions based on the analysis of the top ten to top thirty webpages.

Some people who have used the software have told me that the information isn’t always helpful. And that’s not surprising because mining all of the top-ranked webpages in any given search results page (SERP) is going to result in a noisy data set that’s inaccurate and is of limited usefulness.

One of the issues with identifying user intent is that almost every query contains multiple user intents.

Google solves this problem by showing links to webpages about the most popular user intents first.

For example, in a research study about automatically classifying YouTube channels (PDF), the researchers discuss the role of user intent in determining which results to show first.

In the below quote, where it uses the word “entity,” it’s a reference to what you normally think of as a noun (a person, a place, or a thing):

“A mapping from names to entities has been built by analyzing Google Search logs, and, in particular, by analyzing the web queries people are using to get to the Wikipedia article for a given entity…

For instance, this table maps the name Jaguar to the entity Jaguar car with a probability of around 45 % and to the entity Jaguar animal with a probability of around 35%.”

In plain English, that means researchers discovered that 45% of people who search for Jaguar are looking for information about the automobile and 35% are looking for information about the animal.

That’s user intent that is segmented by popularity.

The takeaway here is that if your content is about selling a product and the top-ranked pages are about how to make that product then it may be possible that the popular user intent for that keyword is how to make that product and not where to buy that product.

That insight may mean that new content is needed to target the underlying “how to make” latent question that is inherent in that search query.

Insight 2: Link Ecosystem Has Changed

Blogging was at an all-time high twelve years ago. Many people were going online to churn out content and link out to interesting websites.

Aside from the recipe niche, that is no longer the case and that may be affecting the link signal that Google uses for ranking purposes. This is super important to think about.

Fewer People Searching for WordPress

There are fewer and fewer people searching for WordPress every year. This indicates that WordPress is declining in popularity in the general population.

The search volume for the keyword “WordPress” has declined by 71% since September 2011.

Fewer People Searching for Blogs

It’s not just WordPress usage that is going down. There are also fewer people searching for blogs, with a pattern that mirrors the decline in searches for WordPress.

The Link Ecosystem in Decline

There may be many reasons why blogging has declined in popularity.

It could be social media or it could be the introduction of the iPhone and Android changed how the public interacts online.

The Link Ecosystem Has Declined

One thing that is indisputable is that fewer people are blogging and the link ecosystem has suffered a strong decline. What caused it is beside the point.

Gary Illyes of Google confirmed that the motivation for turning the nofollow link attribute directive into a hint was so that Google can use those links for ranking purposes.

“Yes. They had been missing important data that links had, due to nofollow. They can provide better search results now that they consider rel=nofollowed links into consideration.”

It’s not unreasonable to consider the use of nofollow links for ranking purposes was done because there are fewer natural links being generated.

With fewer links being naturally generated, it is highly likely that it’s going to affect how websites are ranked and that Google would be increasingly selective about the links it uses.

Today, it is increasingly clear that link strategies that rely on blog links are more easily detected as spam since fewer people are creating blogs.

The takeaway here is that when creating a link building strategy, it’s important to be aware that the link ecosystem is in decline.

That means that freely given natural links are also in decline.

Link strategies must be more creative in terms of identifying who is left linking to websites and understanding why they are linking to websites.

Takeaway About Links

The time for being selective about getting links from so-called “authority” sites is long past.

Get what you can get as long as it is natural and freely given by any relevant website.

Insight 3: Link Drought Link Building Strategy

Because there are fewer natural links being freely given it’s time to rethink the race to obtain the right anchor text and massive amounts of links.

While a freely given link with a relevant anchor text is useful it’s rarely going to happen naturally.

So maybe it’s time to move away from old traditional link building focused on anchor text and guest posting (which today means paid links).

Instead, it may be useful to cultivate links from news and magazines, relevant organizations, and some educational organizations.

Now more than ever it’s time to focus on outreach regardless of whether the outreach results in links. Just take the traffic.

Insight 4: Search Results Show What People Want to See

Ever walk down a supermarket cereal aisle and note how many sugar-laden kinds of cereal line the shelves? That’s user satisfaction in action. People expect to see sugar bomb cereals in their cereal aisle and supermarkets satisfy that user intent.

I often look at the Fruit Loops on the cereal aisle and think, “Who eats that stuff?” Apparently, a lot of people do, that’s why the box is on the supermarket shelf – because people expect to see it there.

Google is doing the same thing as the supermarket. Google is showing the results that are most likely to satisfy users, just like that cereal aisle.

Sometimes, that means showing newbie 101 level answers. Sometimes that means showing something incredibly racist and sad.

For example, in 2009, Google had to apologize for showing an image of Michelle Obama that was altered to resemble a monkey every time someone searched on her name.

Why did Google show that result? Because most people searching on the name Michelle Obama were the kind of people who were satisfied seeing an image of her that resembled a monkey.

Remember those sugar-laden cereals in the supermarket? That’s what those kinds of results are. It’s what I refer to as a “Fruit Loops algorithm,” a popularity-based algorithm that gives users what they expect to see.

Satisfying user intent is what Google means when they talk about showing relevant results. In the old days, it meant showing webpages that contained the keywords that a user typed. Now it means showing the webpage that most users expect to see.

Essentially, the search results pages are similar to the cereal aisle at your supermarket. That’s not a criticism, it’s an observation.

I think it’s useful to think of the search results as a supermarket aisle and considering what kind of “cereal” is most popular. It may influence your content strategy in a positive way.

Insight 5: Expand the Range of Content

Google’s search results are biased to show the content that users expect to see.

This is why Google shows YouTube videos in the search results. It’s what people want to see.

It’s why Google shows featured snippets, it’s what satisfies the most people today who use mobile phones.

It’s not entirely accurate to complain that Google’s search results favor YouTube videos. People find video content useful, particularly for the how-to type of content. That’s why Google shows it.

It’s a bias in the search results, yes. But it’s a reflection of the users’ bias, not Google’s bias.

So if the user has a bias that favors YouTube videos, what should your online strategy response be?

Write more content and build links to it? Or is the proper response to shift to the kind of content users want, in this case, video?

So if you see the search results are favoring a certain kind of content, pivot to producing that kind of content.

Learn to read the room in terms of what users want by paying close attention to what Google is ranking.

Insight 6: Drops in Ranking and NLP

Drops in ranking can sometimes be explained by a shift in how Google interprets what users mean when they search for something.

Google is increasingly using Natural Language Processing (NLP) algorithms which influences what Google believes users want when they search for something.

For example, I witnessed a near rewrite of what kind of content ranked at the top in a certain niche. Informational content zipped to the top, commercial content dropped to the bottom of the top 10.

There was nothing wrong with the commercial sites that dropped, other than how Google understood user intent changed.

Trying to “fix” the commercial sites by adding more links, disavowing links, or adding more keywords to the page is unlikely to help the rankings.

Fixing something that isn’t broken never helps.

That’s why sometimes, it’s a good idea to study the search results first when diagnosing why a site lost ranking.

There might not be anything to fix. But there may be changes needing to be considered.

If your site has dropped in rankings, review what Google is ranking.

If the kinds of sites still ranking feature different content (focus, topic, etc) then the reason why your site dropped may not be about something that’s wrong.

It may be about something that needs changing.

This is why I use the phrase “Fruit Loops Algo” to refer to Google’s user-intent-focused algorithm. It’s not meant as a slur. It’s meant to illustrate the reality of how Google’s search engine works.

Many people want Fruit Loops and Captain Crunch breakfast cereals. The supermarkets respond by giving consumers what they want.

Search algorithms can operate in a similar manner.

A Better Definition of Relevance

That’s not keyword relevance to search terms you’re looking at — it’s relevance to what most users are expecting to see.

Sometimes that is expressed in how many links a site receives.

“Internet search engines aim to identify documents or other items that are relevant to a user’s needs and to present the documents or items in a manner that is most useful to the user. Such activity often involves a fair amount of mind-reading—inferring from various clues what the user wants.

Understanding user intent is so important that Google and other search engines have developed eye-tracking and viewport time technologies to measure where on a search result mobile users are lingering. This helps to measure user satisfaction and understand user intent for mobile users.

Is Google or the User Biased Toward Brands?

Some people believe that Google has a big brand bias. But that’s not it at all.

If you consider this in light of what we know about Google’s algorithm and how it tries to satisfy user intent, then you will understand that if Google shows a big brand it’s because that is what users expect to see.

If you want to change that situation then you must create a campaign to build awareness for your site so that users begin to expect to see your site at the top.

Yes, links play a role in that. But other factors such as what users type into search engines also play a role.

Someone once argued that Google should show results about the river when someone typed Amazon into Google. But that is unreasonable if what most people expect to see is Amazon the shopping site.

Again, Google is not matching keywords in that search query. Google is identifying the user intent and showing users what they want to see.

Key Takeaways Understand the Search Results

The 10 links are not ordered by which page has the best on-page SEO or the most links. Those 10 links are ordered by user intent.

Write for User Intent

Understand what users want to accomplish and make that the focus of the content. Too often publishers write content focused on keywords, what some refer to as “semantically rich” content.

In 2024 I published an article about User Experience Marketing in which I proposed that focusing on user intent will put you in line with how Google ranks websites.

•What task or goal is the content helping the site visitor accomplish?”

Understand Content Popularity

Content popularity is about writing content that can be understood by the widest audience possible. That means paying attention to the minimum grade level necessary for understanding your content.

If the grade level is high, this means your content may be too difficult for some users to understand.

I am not saying that Google prefers sites that a sixth-grader can understand. I am only stating that if you want to make your site easily understood by search engines and the most users, then paying attention to the difficulty of your content may be useful.

Google is not a keyword-matching search engine. Google is arguably a User Intent Matching Engine. Knowing and understanding this will improve everyone’s SEO.

There is a profound insight into understanding this and adapting your search marketing strategy to it.

Use What Is Known About Google’s Ranking Algorithms

Google publishes an astonishing amount of information about the algorithms used to rank websites. There are many other research papers that Google does not acknowledge whether or not the technology is in use.

One can level up their SEO and marketing success by knowing what algorithms Google has admitted to using and what kinds of algorithms have been researched.

More Resources:

Featured image: Master1305/Shutterstock

How To Follow Websites In Google Chrome

Last month, Google announced a new experimental feature that lets users follow any website within Chrome, essentially eliminating the need for a dedicated RSS reader app on their smartphone. The software giant is initially testing the feature on Chrome for Android. In this article, we will take a look at how you can enable the Web Feed feature right now and follow websites in Google Chrome.

Follow Websites in Google Chrome (2024)

Chrome’s Follow feature is getting a gradual rollout right now. At the moment, it is hidden behind a feature flag in Chrome. In addition, it is rolling out for users in the United States. That said, here’s how you can enable and try out the new ‘Web Feed’ RSS Reader feature in Google Chrome right now.

Note: As of writing this article, if you live outside the U.S., you may not see Chrome’s Follow feature even after enabling the flag. If you would like to test this feature ahead of its official release, you can get a VPN app for Android and switch to a U.S. Google Play account. You can follow our guide on installing Android apps not available in your country.

Steps to Enable Web Feed RSS Reader in Google Chrome

1. Open Google Chrome on your Android device and visit chrome://flags.

2. In the search box at the top of the page, type “Web Feed” and choose “Enabled” from the dropdown menu next to the Chrome flag. You can also directly access the Chrome flag by pasting the following address in Chrome’s address bar:


3. After enabling the Chrome flag, do not forget to restart the browser. You will now see a new “Following” section on Chrome’s new tab page when you reopen the browser. For detailed steps on how to follow websites and add them to the Web Feed in Chrome, check out the next section.

How to Use Web Feed to Follow Websites in Google Chrome

1. Visit your favorite website and tap on the vertical three dots menu at the top right corner. On the pop-up menu, tap on the new “Follow” button that shows up along with the website’s URL and favicon.

2. Go back to the new tab page, and you will now see a scrollable feed of posts from the website you just added in reverse chronological order. Notably, Chrome will show the AMP version of the website.

4. Under Manage settings, tap on “Following”, and you can now choose to unfollow websites you no longer want to see in your feed. To unfollow a website’s RSS feed in Chrome, all you have to do is tap on the checkmark next to the website’s name.

Browse a Website’s RSS Feeds in Google Chrome

So, that’s how you can follow websites with Chrome’s Follow feature. As mentioned earlier, this is still in the testing phase and will take a while to roll out to general users. If you are looking to try out more Chrome-related features, check out our guides on how to enable the built-in price tracking tool in Chrome, disable FLoC in Chrome, and also remove your Google account from Chrome.

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