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The Muslim fashion industry is making a buzz around the world. This industry can potentially lay claim to represent nearly 2 billion Muslims around the world. Naturally, it is a huge market segment, one that offers $200 billion estimated sales in a year and is gearing towards hitting the $250 billion mark by 2023.

Seeing the opportunity, the reputable Muslim fashion ecommerce brand Modanisa is gearing up to increase its market share in coming years. Here is more on how Modanisa is preparing to capitalize on the enormous Muslim fashion market in a grand way.

Muslim Fashion Industry Outlook

Kerim Türe, cofounder of Modanisa, states that his immediate goal is to take the $200 million up to $1 billion by 2023. Naturally, Türe understands the requisites of exports and doesn’t discount the hurdles he and his company might face while achieving this target. Compared to traditional retail style business, ecommerce platforms enjoy several benefits.

Customers don’t need to come to the store to order; they can do so while sitting at home. Also, order shipping is no more hectic as they’ll get the order at their doorstep. But, it’s easier said than done. Currently, Modanisa is planning to expand its infrastructure to OIC’s member Islamic countries with a huge population. These include Indonesia, Pakistan, Turkey, Bangladesh, and Morocco. Population wise, Indonesia and Bangladesh have more than 400 million population combined.

Challenges for Modanisa: Fashion for Muslims

Fashion is a much-misunderstood term among many Muslims. Even today, some Muslims think of fashion as a form of inappropriate ways of wearing clothes. Their definition of fashion is a dress that covers women from head to toe. Though modern fashion designs are fast changing this presupposition, a sizable population still believes in it. This has created several controversies among some Muslim buyers. Despite that, the Muslim fashion clothing industry is taking the fast lane and is increasing its market share by the year.

First, tapping into a $220 billion market is a challenge in itself for a medium-size corporation. Modanisa was no exception to this rule as they had to address at least two problems upfront. First is balancing between product quality and shipping efficiency, and the second is popping up with fast changing trends while growing

Apart from these, Modanisa also needs to keep ongoing clothing trends in mind. For instance, up to 18 percent of Muslim e-commerce clothing customers search for traditional Islamic dresses like Abayas and Shalwar Qamiz. Hijab is also getting increasingly popular among Muslim women customers. It is a type of head covering that comes in different color and designs and can be made out of different materials. Both these dresses are comfortable to wear and are available at cheaper rates. There is a good reason as to why Modanisa gives credence to this market segment. Though it is small in size, it is still the fastest growing segment in Muslim e-commerce clothing market.

Why Modanisa Survived

Ecommerce stores can establish virtually so customers have no worries about buying from a retail store. They can order their favorite item from home. According to this study, the Muslim global state economy is rising each year, which is good news for e-commerce businesses like Modanisa. According to Ture, the company has several plans to capitalize on the rising Muslim fashion market. Muslim women fashion requirements have rarely been addressed. To this day, women are not sure about what to buy and what not to. They are under pressure as they live in a moderate, often conservative society. For a real time, the big black burka was the epitome of fashion for these women.

Another reason as for why Muslim women were left behind in moderate and fashion was because of apparel producers. They didn’t want to end up in any controversy, so they kept modifying the same design over and over for decades. New designers looking to innovate Muslim women fashion had no channel to market their designs.

Customer Centric Strategies

Keeping traditional e-commerce business practices aside, Modanisa has worked out on some innovative strategies by partnering with known business entities like ClothingRIC. Customers looking to buy Modanisa clothes can now buy them on discounted rates using coupons they spread online. Also, they’ll find deep discounts on clearance sale and selected items. On the other hand, they’ll get free shipping on some stocks and deep discounts on others. This strategy build up the customer mind rational about the brand: It means quality, trust, and an average of five dollars saved on every purchase.

With Modanisa in business, they now have a real e-commerce platform to portray their designs to a huge audience, and they seem to be doing it wisely: The Global Islamic Economy Report has credited Modanisa as the most popular and responsible conservative fashion brand in the world.

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Karl Otto Lagerfeld: The Emperor Of Fashion

Karl Lagerfeld was one of the fashion industry’s most celebrated designers. He created the ready-to-wear and couture lines for Chanel, his own brand, and worked with Silvia Fendi to design the ready-to-wear lines for Fendi. Lagerfeld was praised for his renaissance-like brilliance, and his style was infused with cultural and historical allusions. In addition to being an amazing designer, the linguist was fluent in German, English, French, and Spanish.


Lagerfeld was born in Hamburg, Germany, on September 10, 1933 and passed away in Paris, France, on February 19, 2023. For new generations all around the world, Lagerfeld has created cult goods using the house’s bouclé tweed, pearls, two-tone footwear, and interlocking Cs. In recent years, Lagerfeld came up with the idea of Chanel’s métiers d’art, runway exhibits meant to showcase the skills of brands like Desrues, Lessage, and Barrie Knitwear, which are now owned by Chanel’s Parraffection division.

In 1984, the designer launched his own brand, Karl Lagerfeld, and admitted to Vogue that he had never dreamed of having his name on a storefront. We’ll do it now because it’s the appropriate time, and since I came up with the name, why not utilize it? In 2005, Lagerfeld sold the company to the Tommy Hilfiger organization. He continued to be its principal creative person and took an active part in the creation of the designs.

How did he Started?

In 1952, Lagerfeld relocated to Paris. He was awarded first place for his coat design in the 1954 French International Wool Secretariat (which is now known as the International Woolmark Prize), and in 1955, Pierre Balmain recruited him to produce his design. He was appointed artistic director of Jean Patou’s fashion house three years later. In 1964, he left Paris to pursue his studies in Italian. But soon he was working as a freelance designer for a variety of firms, including Chloé (whose collections he created from 1964 to 1983 and once more from 1992 to 1997), Krizia, Valentino, and shoemaker Charles Jourdan. To update the company’s fur range, upmarket Italian design business Fendi appointed him as a consultant director in 1967. His creations were revolutionary.

After working for Chanel for a year, Lagerfeld created his first couture collection in 1983 and introduced his own namesake line in 1984. The double ‘C’ initials that are the brand’s trademark were extensively used by Chanel in the 1980s, a time when society was preoccupied with wealth and prestige. As individuals became more mobile in the 1990s, the Chanel brand combined fashion with increasing practicality. Karl Lagerfeld received the British Fashion Award for Outstanding Achievement in 2023, and the Bundeskunsthalle in Bonn, Germany, hosted a retrospective exhibition titled “Karl Lagerfeld: Modemethode” in his honor.


By bringing seemingly unrelated things together in unexpected juxtaposition, Lagerfeld is able to frame his creative ideas in a way that makes them follow a tried-and-true aestheticist path. Without a thorough understanding of every era of contemporary culture, from that of Frederick the Great to Dali, Lagerfeld would not have had the foundation upon which to base his daring fashion choices. One of the brilliant findings of the German designer was that consumers need goods that take them out of the mundane, “bourgeoise” world without categorizing them firmly in either the dressed-down, ragamuffin, lower-class or its opposite, the frigid, distant, humorless category of the rich.


Through his nightly vigil beside his companion Jacques de Bascher’s bedside as the latter was in the final stages of an AIDS-related illness in 1989, Lagerfeld’s growth in wisdom is demonstrated. When his close friend and quondam muse fell ill, Lagerfeld overcame his aversion to illness and death, keeping “away from any colleague with a minor cold.” Lagerfeld previously “hated sickness and death,” avoiding “any colleague with a mild cold.” Forgoing the amenities of his opulent abode, Lagerfeld was obliged to sleep on a cot in a hospital room with a dying friend while continuing his feverish pace of work.

While there is little doubt that Lagerfeld’s deeds did not directly influence his ensuing fashion creations, we may assume that personal development and value development were their hidden benefits. He frequently made offensive remarks that were probably meant to spark interest in his creative, neo-decadent persona, but which frequently got him in trouble with journalists and other media figures who found his put-downs simply crude and mean-spirited.

Creativity and enthusiasm

Rough concepts are drawn from ordinary experience at the creative level and are tentatively framed for use in later, higher-level modifications. Without this spontaneous source of creativity, a person has nothing to process and nothing with which to construct if she doesn’t have the materials. Young Karl was raised in a remote area close to Hamburg, Germany, where he kept himself occupied by reading books and drawing — imaginative pursuits he had chosen early on to cultivate his creativity and imagination — far from the social contact of his siblings and other kids. But during his entire life, he had “an inner need to find out everything there is to know, read everything; the curiosity was ceaseless.”

His Passion Towards Fashion Conclusion

Karl Otto Lagerfeld was a fashion industry legend who earned the title “Emperor of Fashion.” Over the course of several decades, Karl Lagerfeld also impacted and even led the haute couture and fashion industry to higher levels of artistic expression. When he was in charge of numerous fashion firms, including Chanel and Fendi, Lagerfeld drove them to record-breaking earnings. He founded his own clothing line as well. Because of his relentless quest for greatness through artistic expression, Lagerfeld’s imagination, dynamism, and sense of fashion trends seemed to only grow throughout the course of his lengthy career. It can be contended that Lagerfeld articulated and refined a core set of values through his innovative approach to fashion, architecture, and publishing, including “Bildung,” “lightness,” and “the unexpected,” which acted as a Diltheyan “nexus” connecting the Prussian-born designer with the world’s consumers.

Market Meets Web, Web Meets Market.

Google has finally launched the Android Market’s web version, which, many (or most) of us had been praying for quite a long time. Although Google’s has kept the market very easy to use and get along with, you can start with this post to get the whole idea of the web version of the android market, its contents, exciting features and what it still lacks.

Signing In

Settings – “My Market Account”

Next thing you should do is checking out the “My market Account” tab wherein you will find two tabs:

Orders – It will simply list out apps currently installed on your phone — just like they show in “My Apps’ tab on your android market app on phone.

Settings – It will show android phones and tablets that are linked with your Google ID. You can change the name(s) of any device listed over there for proper and quick recognition. Also, you can select whether you want your device to be visible in the menus or not. (See screenshot below) If you select “Hidden in Menus” for any of your device here, it will not show in the drop down menus when you install apps or are using the ‘search options’ to select preferred device for search (more on this search function later). Suppose, you’ve one android phone only, and for that you select “Hidden in Menus”, then, when you hit the install tab, the pop-up will only say “There are no android phones associated with this account. Please sign in with a different account.” So, if you get that error, make sure you’ve select the option “Shown in Menus” under the settings and that your Google ID is same on phone and the web.

Downloading Apps from the Web Version of Android Market

Download app is the easiest thing with web version. Search for an app and simply hit the install button below it or the app’s description page where it’s on the left side. The app will be installed on your device Over-The-Air, meaning you don’t need to cable your phone to PC for that. Awesome, right?


You can browse the market category-wise too, by choosing the one of your interest from the left side. On the category page, You’ll be told about Top Paid Apps and Top Free Apps, while you can hit the ‘See more’ tab in the bottom left to get more of such apps.

Check out the video below where we’ve covered almost everything that’s useful, must-know, for you.

Exciting Features

Well, it’s easy to say which is the best thing market’s web version has done for us — it’s OTA (over-the-air) installation of apps. You hi the install button on your desktop’s browser and your phone would download the app and install it, right away, if it’s free. And if it’s a paid app, purchasing too is lot convenient when you’re using a web browser as compared to phone.

The third feature, although not exciting but more of a must-have, is a search function. Located at the top right corner, it allows you to search any app and let’s the installation process begin right from the search result’s page, which is very cool, since you don’t need to go to app’s page to download.

Another exciting stuff here is that you can now filter your search (see pic above) — hit the search option in the upper right corner and select whether you want only free or paid apps, based on relevancy or popularity and if you own and have attached more than one android device — which will be very much the case when android tablets hits the stores near us — you can sort the results to one of the several devices, by selecting your preferred gadget for the search from the drop down menu.

What it Still Lacks…

To an average user, almost everything has now been sufficiently covered just like the market app on phone, except that the latter has the “Just In” tab for discovering new apps which the web version lacks, and, there is no option to update the apps right from the web. Needless to say, the ‘update all’ feature is still missing from the web version, even if you’re on Froyo.

Bookmarking apps?

To a pro user, who wants variety of tools to sort out the best apps among the new ones (and wants to go beyond what Google recommends all the time), or want: user’s age-wise classification of apps based on Google profiles, country-wise classification like apple’s appstore, and many more countless features that don’t mean very much to a normal user, are still missing — but it’s not an insane thing, you know! These stuff might, in fact, complicate an average user’s experience, so we won’t blame Google or anyone here.

That’s it about the web version of the market.

Fashion, Identity, And Mental Health

Fashion, Identity, and Mental Health

Abiola Agoro on the runway during 2023’s New York Fashion Week. Photo by Kapcherd  Photography


Fashion, Identity, and Mental Health Abiola Agoro (CAS’21) shares the story behind her upcoming fashion brand launch

Growing up outside of Fort Worth, Tex., Abiola Agoro has loved fashion since she was little. She was just nine, she says, when she started selling her own jewelry, which she made from polished stones she and her mother purchased at local mineral shows. They sold the jewelry from a store they rented next to their church. When she arrived at BU, Agoro’s interest expanded into fashion styling, and she launched her own mobile boutique and styling service, Styled by Ola, that offers personal styling services, customized jewelry, and clothing. Her work has been seen in numerous runway shows, including at New York Fashion Week. 

Agoro (CAS’21) is about to embark on an even bigger venture: launching a new online clothing line designed and made by her, to debut June 19. The line, called Ruthanne, is named for her maternal grandmother. 

“My middle name is Ruth Anne and my grandmother’s name was Annie Ruth. So the [brand name] is like an ode to my grandmother,” Agoro says. “She was just a badass woman, so I wanted to do a brand that honors her and honors the name.”

The fashion line features a variety of 1970s-inspired gender-neutral clothing, items like bell-bottom jeans, shirts, and jumpsuits, in addition to recycled and refurbished fur pieces. Prices range from $25 for accessories to $800 for garments like gowns. Ultimately, Agoro says, she wants her apparel to push the boundaries of what’s considered feminine and what’s considered masculine. For inspiration, she looks to West African culture—where men wear skirts casually—and the 1970s, when men and women both wore platform shoes.  

Models styled by Abiola Agoro with her design label Styled by Ola walk the runway during 2023’s New York Fashion Week. Agoro’s inspiration includes both West African patterns and sleek urban fashion.  Photo by Kapcherd Photography

“Some things are very much gender-oriented in West African culture, but men can wear things there that are considered extremely feminine here, and that’s not a problem,” Agoro says. “So I want to release clothing that does that, that questions [gendered boundaries].”

Agoro is Nigerian American: her father is from Nigeria and her mother is from LA. Both cultures inform her work. She also wants Ruthanne to be a brand that celebrates Blackness and invites others to join in that celebration. She grew up in rural Texas and spent much of her adolescence trying to blend in with the white spaces around her. Her brand, she said, counters that narrative of needing to assimilate. During high school, she began to embrace her skin color and the elements of Black culture she had been too timid to accept before. 

“I think what’s framed more of my philosophy now is making things that feel truthful to me in my Black experience, while also being able to pull on other people’s experience and give respect to those other experiences,” Agoro says. “And to acknowledge the vastness of who we are, because Black people are not monolithic.”

Before designing sketches for her new line, Agoro began with research. She’d seen styles that had been appropriated without credit from Black and African cultures and wanted to avoid making that same mistake. Instead, she wants her fashion lines to openly acknowledge Black and African cultures. 

“I think sometimes people hear something is a Black brand, and think, okay, it has to be all Black people wearing everything, and only Black people can buy the clothes,” Agoro says. “No, what it is is making sure that Blackness can be centralized without being commodified, without being taken over, and still be accepted in a way that is beautiful while being on Black people too.” 

Agoro first tried making clothes (using drapes and safety pins) when she was a child. But it wasn’t until her junior year at BU that she became serious about designing and making clothes in addition to styling. She began using her savings to buy material and take online sewing classes.

While her venture eventually turned into something she loved, it started out as a way to help her deal with an anxiety disorder diagnosed sophomore year. She says that designing and sewing clothes gave her a new creative outlet.

“I think my art has always been kind of a war with my mental health,” Agoro says. “Sewing came to me at a time when I was in transition with my mental health, and I think it was a beautiful thing, because it’s taught me so much about myself.”

She began sketching designs, and eventually, started making clothes. Sometimes her efforts turned out beautifully, leaving her awestruck, she says, other times, the final outcome looked nothing like she had imagined. 

A peek into Abiola Agoro’s digital design sketches, which include both clothing and the accessories to be worn with them.

Agoro says she’s developed a new perspective on her ability to create art. She once believed she had to be in pain in order to create something that was genuine and moving, but realizes now that she can create from a sense of joy. 

“I’m just now getting a balance of it,” she says. “There are some times where I get frustrated and won’t sew for two weeks, just because I’m sad, and I can’t. But it’s definitely so much better, and I’m able to do art from both a happy and a sad place and use it as a vessel for both rather than only aligning it with one or the other.”

“Abi doesn’t look left or right,” says her mother, Kimberly Agoro. “She keeps fighting for who she’s supposed to fight for. She fights for people to be treated with respect, dignity, and love.”

Friend and classmate Daniel Akomolafe (CAS’23), a model and fellow stylist, says he’s enthusiastic about Agoro’s new clothing line. 

“I’m so excited for Ruthanne because I feel it’s something that is very dear to her, so all artwork that comes from a place of sincerity and passion has the ability to change the world,” Akomolafe says. “I’m really proud of her for trusting herself and her artistic vision.”

With only weeks to go until the release of her first line, Agoro admits to being more than a little nervous. She’s spent the past year hand-stitching and sewing each piece, and she’s continuing to work on pieces for the launch. The line has been challenging, yet one she’s especially excited about. She wants it to be more than just another fashion launch, and hopes it’s something deeper for everyone who browses its contents. 

“I don’t want to just release a line,” Agoro says. “I want to release a story. I want to release a narrative.”

Explore Related Topics:

London: As A Fashion Capital

London is one of the dream cities for the many budding fashion designers in the world and also for the global consumers who always seek designers’ dresses and other fashion accessories. The reason behind having such a huge crush on the city is that London is the city that sets a new fashion trend by designing creative and innovative couture. One of the fashion capitals of the world, London’s styles equally compete with those of the other three fashion capitals of the world, including Paris, France; New York City, the United States; and Milan, Italy. London fashion is, unquestionably, seen as a diverse array of fashion styles and designs that act as a gravity center for many fashion lovers.

Since its development, London has been an attraction point for many people, mainly because it has developed the traditional handcrafts of tailoring, shirt-making, shoemaking, and hat-making that have promoted profoundly the images of the English gentleman, a vivacious sub-cultural club, and a street scene across the world. It also portrayed the eccentric and innovative design talent in its famous art schools. All these things have flourished during the twentieth century. However, the beginning of fashion in London started with the development of the city itself.

The Historical Development of London as a Fashion City

The industrial revolution in the UK had given a boom start to many businesses; likewise, the textile industry had also started businesses on a large scale. As a result, London operated as a natural hub for trade and cultural exchange during the late medieval period. In due course of time, London started acting as a transit point, exporting primary or unfinished products such as wool and metal and importing luxurious products such as fur and other embroidered goods. In parallel to this, London was also developing as an administrative and financial center.

Parliament, courts, and other such centers were established. All these things attracted many businessmen and industrialists from different regions of the country, which acted as a catalyst in the development of fashionable trends. Interestingly, the palaces of Henry VIII, Elizabeth I, and Charles I at Hampton Court, Greenwich, and Whitehall thus functioned as originating houses for a very English sense of sartorial style. These styles still relied largely on the pattern books, fabrics, and craftsmanship of countries like France, Spain, and Italy for their luxurious impact.

During the 20th century, London witnessed an array of different trends and stylish designs. It was the period of the paradigm shift, and old and modern dresses could be perceptibly seen. This modernity in fashion fascinates many people, especially those of the younger generation. Women’s fashion can also be seen in some daring ways after World War II (mid-twentieth century), because by that time, women had begun to wear trousers and other such dresses. In 1950s and 60s, full skirts became the height of fashion. Furthermore, with the development of Carnaby Street in the 1960s and the Punks of the 1970s on King’s Road, the city witnessed rebellious and bizarre fashion styles. Further, the working classes had chosen more outspoken trends, giving an outlet for rebellion and individualism. London’s Teddy Boys, Mods and Rockers, and Punk styles led symbolic fashion trends across the globe.

Moreover, the fashion industry in London also nurtured many innovative and creative fashion designers, including Mary Quant, Barbara Hulanicki, and Ossie Clarke in the 1960s, who designed funky, sensual styles; Zandra Rhodes, and Vivienne Westwood in the 1970s, who created an unconventional and vibrant style, embracing free spirit and unique style. Other significant designers are Henry Holland, John Galliano, Katharine Hamnett, and Zac Posen.

London Fashion Week

On top of this, the commencement of London Fashion Week in 1983 made London one of the four fashion capitals of the world.

London City played a very important role in the development of the world’s fashion industry and in the creation of creative and eccentric fashion trends. It is one of the oldest fashion centers in the world that has given birth to many new royal and street or common people’s designs. Because of its vibrant and progressive fashion trends, it has become one of the fashion capitals of the world and a dream fashion city for upcoming fashion designers and other fashion lovers.

How Apple Dominates The Chinese Mobile Phone Market With 80% Profits

Though there is a general decline in the mobile phone industry, Apple sales continue to increase. It has a 6% year on year increase with a market share of 19.9%. Also, the company account for about half of the mobile phone market. The report from Counterpoint also reveals that iPhone profits account for over 80%. This is also 72 percentage points more than the second-ranked Samsung.

iPhone ASP approach $1000

As for its Average Selling Price (ASP), in the first quarter of this year, the iPhone ASP hit $988. This is an increase of 12% year on year. CIRP analysts point out that Apple has been able to drag more users to buy high – end mobile phones. It does this by boosting its product portfolio and offering rich recycling programs.

What is happening in the Chinese mobile phone market with the iPhone obeys Pareto’s Distribution. This states that 20% of actions are responsible for 80% of consequences. These 20% “actions” are the most important in the market and have a decisive impact. We can also see this in our everyday life. In many cases, only 20% of people or less in society take 80% of the social wealth. Similarly, 20% of the top brands in the market take 80% of the market share.

Apple has always done well in China

Apple‘s iPhone has been a popular smartphone in China for years, and its market share and profit have fluctuated over time. Let us explore the current state of the iPhone market share and profit in China, using the latest data from various sources.

Apple’s Highest-Ever Market Share in China

According to AppleInsider, Apple has become China’s top smartphone vendor for the first time since Q4 2023, with the iPhone getting its highest-ever market share of 23%. This is a significant increase from 2023 when Apple was warning of severe sales problems in China. Counterpoint Research claims that not only has Apple become China’s biggest smartphone brand, but it has also beaten its own record for market share in the country.

Gizchina News of the week

Apple’s Revenue in China

China is a very important market for Apple, despite the fact that the company’s Greater China sales dropped to a five-year low in 2023. After entering the Chinese smartphone market in 2010, Apple’s sales in the region grew more than 20-fold within five years, peaking at $58.7 billion in 2023. According to Statista, China accounted for 25% of Apple’s revenue in 2023. However, the COVID-19 pandemic has affected Apple’s business in China in two major ways, affecting both the demand and the supply side.

Apple’s Record Profit in China

Despite the challenges posed by the pandemic, Apple’s latest record holiday quarter came in part because of excitement for the iPhone 13 in China, where homegrown Huawei has seen a decline in its market share following U.S. sanctions. Greater China revenue rose 21% to a record $25.8 billion during the quarter ending in December 2023, outpacing its overall revenue growth of 11% to $124 billion, its slowest year-over-year rise in more than a year. Apple’s market share in China has now reached 22% in Q4 2023, according to Counterpoint Research. Apple was the only brand to witness a positive YoY growth in the market in 2023, and it has continued to gain market share in China despite the declining smartphone market.

Final Words

Apple’s iPhone market share and profit in China have been on the rise in recent years, with the iPhone getting its highest-ever market share of 23% in 2023. The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features. Despite the challenges posed by the COVID-19 pandemic, Apple’s revenue in China has remained significant, and its latest record profit in China came in part because of excitement for the iPhone 13. Apple’s market share in China has now reached 22% in Q4 2023, and it has continued to gain market share in China despite the declining smartphone market.

Considering the huge rivalry in China, we must applaud Apple’s desire to make money out of China. From the latest reports, while other brands sell the numbers, Apple claims all the profits. Chinese brands in the U.S. can not make up to 10% of the profits. This is mostly because the only brand that has the capacity to do that has been banned by the U.S. govt.

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