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What does it take to build a business website from scratch? What should be considered when creating a shop website? Today I’m going to teach you how to create an online store website with any CMS.
Perfect niche for your eCommerce shopCreating a web business website from scratch can be an easy task, but new sellers can’t find the perfect niche and make the mistake of selling popular and established products. This is a bad idea because these products are extremely competitive.
So how do you find a perfect eCommerce niche? There are too many factors to consider. But here is what we recommend. Sell what you know When you sell products, you know that you are more likely to succeed. Why? Because you know a lot about these products, how they work and what problems they solve. Save time and allow your content teams to focus on what they do best. Try Headless CMS.
Why is Ecommerce so important for your business?From small businesses to big giants like Amazon, many businesses can benefit from their e-commerce websites. E-commerce can sell digital products, consultations or meetings, and intact products, making it a flexible solution for all types of businesses.
Do you have the opportunity to influence customers’ purchasing decisions? Of course, when customers decide to buy, they look at the website. For example, let’s say you have a website where customers can research your product and see all the reasons why they should be. A well-designed eCommerce website can influence purchasing decisions by promoting your product in the best possible way.
For all marketers who have an online business website, this is an added benefit that will help them grow their business. This guide provides a decent project for creating an online business website.
Step 1: Buy a domain name.Now you need to check that the domain name you want is available. With a tool like Instant Domain Search, this step takes seconds if the domain you want is available – great! If not, go through the suggestions and pick the one that works best for you. Of course, your choice shouldn’t be too similar to your existing domain, as this can result in a loss of traffic (and revenue).
If you have chosen an affordable domain, do not rush to buy! If you want to create your e-commerce website with Shopify, Squarespace, or WordPress, you can buy your domain through the platform. Life will be easier.
Also read: Top 7 Best ECommerce Tools for Online Business
Step 2: Choose the best CMS Platform.There are several factors to consider when choosing a CMS platform. Here are some important factors:
Business needs
There are several CMS platforms; how do you choose the right one? If you need to integrate a third-party program, etc., determine whether your site is a simple brochure site, multiple sites, or linked sites.
You can choose the CMS platform based on your priorities. You can choose WordPress if your priority is easy to use, or you can consider creating Joomla to support multilingual support (you can create an English website and another version of the same website in other languages, such as French or Spanish). Joomla gives you access to a wider audience.
Budget
One of the reasons for choosing CMS platforms is budget. If you are a new business, you will likely want to spend more money driving traffic to your website than hosting it. When the CMS platform is the backbone of your business, you can spend more money finding the best CMS platform for your needs.
Security
See what security features are installed. If your website were hacked, what would a corporate CMS do? Take the time to research web reviews. See what other real users have to say about their experience. For example, suppose you frequently update and consider another system to install security patches.
Scalability
The CMS you choose should be flexible to grow with your business. The scalability allows you to add the necessary add-ons and extensions to improve the functionality and size of your website. Increased traffic support ensures that you don’t have to switch to another CMS. Additional data can be added to images, videos, and content. The best CMS platforms will be platforms like Magento, Sitecore or Drupal that offer good scalability.
Mobile Responsive
Most CMS platforms can create responsive devices. WordPress is probably the best content management system out there to support mobile responsive websites. Whether you choose the free version or the higher version, WordPress offers many sensitive topics.
Step 3: Pick a theme.Also read: Top 3 Lessons I Learned from Growing a $100K+ Business
Step 4: Select Your Best Platform for E-commerceAlso read: Top 10 Best Software Companies in India
Step 5: Optimization & GuidelinesEvery website needs a well-designed and easy-to-use website. It is essential to design or develop a website so that it is easy to use. From the user’s perspective, factors such as security, website structure, and product presentation play an important role.
For your eCommerce business, you need to build a well-designed website to navigate. For better navigation and usability, it is better to display your product image. Make sure your subcategories are positioned correctly.
Product details must be marked. Use the best title for your targeting and easily provide a short description of each product with the right price and discount label. Reviews of your products, companies can give a good overview of your products.
Research shows that ratings and reviews influence consumer shopping behaviour and increase consumer motivation to buy from WooCommerce private stores.
Always display Trustmark logos on your website. Customers will recognize trustworthy brands and build trust. The payment method should be flexible. Payment options such as postpaid, credit/debit cards are preferred. Secure payment is the key.
Games play a major role in e-commerce. The best part is that they cause small delays that will annoy your users for a short period. In the worst-case scenario, they make your website completely inaccessible, irresponsible to users, or both.
Jhon SmithJhon Smith is a professional eCommerce expert with 3 years of industry experience. He is currently working Motifcreatives as a marketing executive.
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How To Build An Awesome Website With Wix
Whether you’re an aspiring online influencer in need of a homebase for your brand, a professional who needs a portfolio to show off your work, or a small business trying to spread word of your products and services beyond the town you set up shop in, building an awesome website is crucial to your success.
Benefits range from improving your likelihood of being discovered in today’s digital-oriented society to boosting your credibility as someone who cares enough to not only build an online presence but also take time to create an aesthetically pleasing portal into what you’re offering others.
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The beauty of a cloud-based web development platform like Wix is that it gives you the ability to accomplish all of this and more with incredible ease at an affordable price. While other platforms are similar, they aren’t necessarily as intuitive.
Others may offer more potential, but they also require more skill, i.e., coding knowledge. Often, platforms on both ends of the spectrum can end up costing more while offering relatively fewer benefits to those who aren’t programmers yet want a site that looks like a programmer built it.
After trying multiple web platforms to build my own portfolio site, here’s why I’ve come to love Wix and how you too can leverage its technology to build an awesome website for you or your business.
Free or FreedomFirst thing’s first: what are you looking for in your website? The answer could depend on how comfortable you are with
If you’re not at all comfortable or are short on time, Wix Artificial Design Intelligence (ADI) can build a free website for you. But if you have the skills or want to build them and have the time, Wix also gives you the option to have full control over design with the Wix Editor.
Wix ADIWix ADI doesn’t just give generalized templates to choose from; it gathers information about you and your needs and legitimately builds a customized space based on what you tell it to create. Once the skeleton of the site is produced, with some additional input from you on thematic choices, Wix hands over control to you to start adding additional pages and making changes to themes, fonts, colors, and more.
The upside is you get everything you need in a basic website that requires zero effort on your end to actually set up–and it’s free. All you need to worry about is providing the content for your site and making sure it looks how you want it to.
The downside is you might find yourself wishing for functionality or options you don’t get with Wix ADI, such as the premium plan. Here’s where you can really experience design freedom.
Drag and Drop EditorIf you decide to pay for a site you build with Wix Editor, like I did, your options expand considerably. There are several premium options available, ranging from just $5/month to $25/month, with each offering additional services. However, each premium plan includes:
Free hosting
Domain connection
500MB+ storage
Google Analytics
Premium support
No setup fee
To begin with, there are several Wix templates other users have created that you can leverage for your own design. The site I built, for instance, was originally a layout from someone else who had published their design for others to use. Now, it looks nothing like the original, as I’ve made several changes both aesthetically and to the flow.
Once you have the layout you’re looking for in a website, whether you start from scratch or build off someone else’s available design, you can really start transforming your site into something unique with the drag and drop editor Wix offers.
Add ElementsThere’s way more to choose from, and Wix helps you identify whether something might be of good use for your site by providing detailed information about each element when you hover over/select it.
Almost anything you can imagine a legitimate site requiring to be both aesthetically appealing and highly professional, Wix makes it available to simply select, drop in and move around.
This process is so intuitive and iterative, it’s easy to experiment with different design or logistical elements on your site, preview them, then decide to keep or delete with practically no work on your end other than deciding where to put something.
Add AppsAnother great feature of the the Wix Editor is the ability to add apps, several of which are fre. There are over 300 to choose from–Wix itself offers over 100 apps developed in-house–from social tools to chat apps to business tools.
Adding these apps to your site is as easy as adding any other design element you drag and drop in. There an easy way to make your site less static, more dynamic, more interactive to really capture the attention of visitors–and make you look like a total web dev pro.
Make It Mobile FriendlyOnce you’ve made finishing touches to your website, check to make sure it’s displaying properly on a mobile interface using Wix’s mobile editor. This is of growing importance, as most people today access websites and services via their mobile phones more than any other device.
Ensuring you provide an elegant user experience (UX) that transitions seamlessly from a ~13” to a ~5” display is critical. Bad UX can ruin your chances at securing confidence from a site visitor.
You will lose their attention or their business and end up increasing your bounce rate, a metric that measures how quickly someone visits and leaves your site. The higher the bounce rate, the less likely you are to appear in Google searches.
Once you’re in the Wix mobile editor, you can rearrange images and text and hide elements you don’t want to display to ensure your site’s user experience is as elegant in the palm of a hand as it is on tablet or monitor. It only takes a few minutes to clean things up before hitting publish.
Email MarketingOne of the coolest extras Wix offers is email marketing. Once you’ve built your site, you might want to promote it–especially if you’re an aspiring influencer trying to garner followers; a creative professional trying to land a new job or freelance gigs with a sharp new portfolio; or a business trying to attract new customers.
As with everything, Wix makes this super easy, providing you with a flashy email template that only requires you inputting information and tweaking it to fit your brand. Besides that, your biggest job is providing a contacts list to which you send the email.
It’s possible you already have hundreds of contacts you could promote your new site to. If not, there are data-collection companies out there whom you can purchase email lists from (it sounds sketchy, but this is how the world works today).
stats spike over the next few days. By the way, make sure you have a submission form somewhere on your site that visitors can use to contact you. You’ll definitely want to provide a way for visitors to communicate with you if you’re putting yourself out there like this.
Wix also offers an app that can help you grow your subscribers list if that makes sense for your site. This is a great way to keep yourself or your business in the spotlight with a growing list of contacts, increasing your visibility and potentially your profit or status.
View Stats and Build SEOWe’ve talked a little about the importance of making your brand–whether it’s personal or business–more visible to the online world with a stellar website. But building a great site can only take you so far.
A lot of the hard work involves playing the game of search engine optimization (SEO). Google and other search engines use algorithms to decide what results appear first in a search. There are specific best practices to follow if you want Google and other search engines to put your site higher in its search index.
Learning these best practices and understanding how to effectively apply them takes time and trial and error. Fortunately for Wix users, Wix SEO Wiz makes this much easier. It gives you a step-by-step process to follow to ensure your site is optimized correctly before even allowing you to connect it to Google in order to be indexed and ranked in searches–talk about due diligence!
Once you’re connected to Google, Wix will take you to your SEO plan where you can continue to optimize the rest of your site. You’re never alone in this; Wix SEO Wiz continues to give you a checklist of items to complete to help your site perform better.
When you’re ready to see how well your site is performing, you can connect it to Google Analytics, the most powerful analytics platform available for measuring organic and paid SEO, and start monitoring other metrics.
End Your Site SearchIf you’re looking for an all-inclusive cloud-based web development platform, Wix offers quite possible everything you need without the burden of mastering technical skills to derive the utmost value from it. Whether you need a lot or a little for your personal or business
How To Build A Bounce Ball With Html And Javascript?
We will start by creating a canvas element in our HTML document using the canvas tag. Next, we will use JavaScript to draw a circle on the canvas and set its initial position and velocity. Finally, we can use JavaScript to continuously update the position of the circle based on its velocity and add collision detection to change the velocity when it hits the edges of the canvas.
ApproachTo build a bounce ball using HTML and JavaScript, you will need to do the following −
Create an HTML file with a canvas element on which the ball will be drawn.
Use JavaScript to create the ball as a shape (e.g. a circle) on the canvas.
Use JavaScript to move the ball across the canvas, bouncing it off the edges when it reaches them.
Use JavaScript to detect when the ball hits the edges and change its direction accordingly.
Use CSS to style the ball and the canvas as desired.
ExampleHere is a working example of a bounce ball built using HTML + CSS and plain JavaScript −
#ball { width: 50px; height: 50px; background-color: red; border-radius: 25px; position: absolute; } const ball = document.getElementById(“ball”); let x = 0; let y = 0; let xSpeed = 5; let ySpeed = 5; function animate() { x += xSpeed; y += ySpeed; xSpeed = -xSpeed; } ySpeed = -ySpeed; } chúng tôi = x + “px”; chúng tôi = y + “px”; requestAnimationFrame(animate); } animate(); Explanation
The HTML file creates a div element with an id of “ball”, which will be used as the bouncing ball.
The CSS file styles the ball to be a red, circular shape with a width and height of 50px.
In the JavaScript file, we first grab the ball element from the HTML using document.getElementById(“ball”).
We then set up some variables for the x and y position of the ball, as well as the x and y speed.
In the animate() function, we update the x and y position of the ball by adding the x and y speed to it.
We also check if the ball has hit the edge of the screen, and if so, we reverse the x or y speed so that it bounces back.
Finally, we set the left and top CSS properties of the ball to the new x and y position, and use requestAnimationFrame(animate) to continuously call the animate function, creating the animation effect of the bouncing ball.
This is just a basic example, you could add more features like changing the size of the ball, color, setting the initial position of the ball, or adding more balls.
How To Build A Future
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI.
Since then:
Google has introduced Search Generative Experience (or SGE), an AI-powered search beta.
ChatGPT
added powerful search capabilities with the Bing plugin.
Google launched and improved its own AI chatbot, Bard.
Everyone talks about AI all the time. It’s easy to get tired of it.
But everyone talks about it because it has massive potential and shows utility already.
Lately, though, I’ve noticed the discussions have cooled down a bit.
Not completely, as in “frozen,” but “cooled” because we now understand AI’s capabilities much better after the initial hype phase. We can better place how good AI tools are today.
May was the first month the number of searches for “chat gpt” dropped (-14.2%, according to Similarweb), but total traffic to chúng tôi is still growing. Mobile traffic seems down, but remember, ChatGPT launched a mobile app.
Many SEO pros remember how CNET published AI content with wrong information in it.
But chúng tôi and Bankrate published AI content as well.
And at the end of the day, the AI content on these three sites performed just like human-generated content. The PR disaster was big because CNET didn’t fact-check content before it went out.
But that’s precisely the point: We’re realizing we’re not yet at the point where AI content can be published cold. AI can only create dirty drafts, show us exciting angles, and remove writer’s block (maybe some editing steps like fixing bad grammar). For now.
We can see where the road is heading: upward. New models with exponentially higher numbers of training parameters are sprouting up everywhere.
Notice the logarithmic scale; we’re seeing a wave of AI tools that edit, summarize, and create content of all formats.
It’s inevitable for us to head towards a future where AI lives in every piece of software and fundamentally changes marketing.
Even the biggest AI critics acknowledge that we’re heading towards a future where AI is table stakes.
Everyone – yes, everyone – in the tech space is currently thinking about three questions:
What will the AI future look like?
How is it going to affect us?
What can we do about it?
Let me attempt to answer these three questions for SEO:
The Implications Of Search Generative Experience (SGE)Recommendations for future-proofing your business don’t make sense without understanding the implications of SGE.
Keep in mind SGE is still in beta. The public version that’s supposed to launch in December might look very different, and we don’t have any data about traffic from SGE yet.
All statements in this piece are assumptions based on what I see in the beta. That said, I spent a lot of time with SGE, and with search engines over the last 13 years.
SGE will likely drive less traffic to most sites ranking for a keyword compared to the current version of search, simply because SGE gives the answer to a query away and could drive searchers deeper into a conversation with Bard instead of to websites.
Just like users didn’t abandon Google for Bing when it became the first to show AI answers, users have built trust and habits with certain websites over the years.
Pre-AI, Google struggled to answer longtail queries well. Large language models (LLMs) and generative AI solve that problem.
They match results with classic web search results to reduce hallucination and fact-check AI answers, which works especially well for informative queries. As a result, companies that monetize traffic volume across all stages of the user journey will be hit the hardest: publishers and affiliates.
Retailers, direct-to-customer (DTC) brands, and local businesses might have it even harder since Google jumps straight to a list of products/businesses unless the search query contains a question (other than “best”).
Together with GoogleTest to connect the Google Merchant Center directly to your checkout, Google is likely building a marketplace to compete head-on with Amazon.
I don’t assume Google wants to take that risk and might stay out of them completely or until it finds a better solution. Even though we’ve seen examples of SGE answering sensitive YMYL questions in the beta, I’m less confident it will do so in the public version.
Since SGE looks and works so differently from the current version of Search, the data we work with in SEO won’t be as useful anymore.
There is a chance that Google will update GSC with SGE-related data or provide us with a new tool altogether. But if not, we’ll miss a ton of ranking data that helps us reverse-engineer how results come together right now.
How Businesses Can Set Themselves Up For SuccessBetter solutions will surface once SGE comes out of beta, and we all have more time to digest its impact and final version. Until then, we can make assumptions about future-proofing based on what we see so far.
1. Build Optionality With Direct TrafficDirect traffic is the strongest sign of popularity – often the best-converting traffic – and it can provide optionality when organic traffic breaks away.
There are several ways to build direct traffic:
A great experience with your product: outstanding customer service, quick onboarding, and high engagement.
Strong positioning and messaging.
Advertising.
Content.
2. Source New Ways To Learn What Your Customers Are Searching ForSearch volume is a curse and a blessing. It has been flawed for a long time.
Rather run experiments in paid search to see how well a keyword could convert.
Since it’s unclear whether we’ll still get demand metrics like search volume or visibility metrics like keyword ranks to learn what users want and what works in SEO, we need other ways to source what customers are looking for.
One of the best is talking to customers about their user and search journeys.
For example, someone in the market for a mattress might have specific needs like reducing back pain. So, they might search for “best mattress for back pain,” “best mattress for back pain and sleep apnea,” or “can a mattress help with back pain.”
If you can’t talk to customers and prospects directly, query sales or support call transcripts with AI (tools like Humata allow you to do that).
3. Create Content Machines Cannot ReplicateTwo things AI cannot replicate are experience and expertise. The latter might be doable for AI at some point later down the road, but not for now.
Even if machines could replicate experiences at some points, humans might be more interested in the experiences of other humans.
Today, you can think about what keywords and topics have a high intent for experiences. Travel guides are an obvious example, but even in product reviews or when describing a problem, you can emphasize the experience.
Who writes the content is already important but might become even more critical. Some authors are so deeply connected to a topic that no generic machine could replace them.
Think about Dr. Andrew Huberman writing about supplements, Tim Ferriss about self-improvement, or Henry Kissinger about diplomacy.
Companies need to ask themselves how they can bring the best author for their topics on board – and maybe monopolize their content. I wouldn’t be shocked if companies exclusively license some experts’ content down the road.
4. Find The Right AngleTopics have different angles, like pros and cons, differences between similar topics, or who they’re for.
Since SGE highlights specific angles about topics (we don’t know why and the logic behind these angles might get more sophisticated), companies must get good at either covering all angles in their content or efficiently finding out which one Google prefers for a target keyword, and adjusting content accordingly.
Angles are different from sub-topics. They’re a view on the main topic and its nested subtopics. Companies should work on including angles in their content today.
5. Accelerate Your Work With AIExperts working at integrators – companies that have to create content themselves to drive organic traffic – can create first drafts within minutes and spend more time editing and giving a piece their personal touch and expertise.
They can then use AI to challenge the article, find new angles, and remove gaps. They might even use good prompts to refresh and tune content on a regular basis.
Experts at aggregators – companies that leverage UGC or product inventory to scale SEO – can develop clever prompts to fill thousands or millions of pages with little pieces of information based on their own or public data. Data from APIs can be contextualized and presented in a much better way.
Conclusion: AI Goes Both WaysThe rise of AI came slowly and then quickly.
Now, we’re reaching “cruising altitude” and starting to better understand where AI is effective and where it is not.
I speak to many in-house and agency teams.
When I ask them how often they use AI, I see a lot of blank stares. Many have never tried it. That’s a grave mistake.
Complete abstinence guarantees that you build opinions based on hearsay and headline reading.
The best way to future-proof your business is by staying engaged with AI, pushing the boundaries, and trying new things.
More resources:
Featured Image: Andrey Suslov/Shutterstock
50 Chatgpt Prompts For Social Media To Build An Audience
But it can be hard to keep up with the trends and make content that people want to read. Here’s where ChatGPT can help.
We will also talk about how ChatGPT can help you manage social media, come up with content ideas, and do other things.
So, let’s dive in!
It can provide you with an endless stream of content ideas, help you schedule your posts, and analyze your performance metrics. Here’s how ChatGPT can help you manage your social media:
Content Creation: Creating content that resonates with your target audience is crucial for gaining followers and engagement on social media. However, coming up with fresh and engaging content ideas on a regular basis can be a challenge. ChatGPT can help you by generating content ideas based on your niche, target audience, and trending topics.
With ChatGPT, you can create engaging content, reach a wider audience, and build a strong community on social media. Now, let’s look at some of the best ChatGPT prompts that you can use for your social media business or freelance work.
Photo by Alexander Shatov on Unsplash
Generate Instagram post ideas
“Create a list of 10 creative and engaging Instagram post ideas for the following theme: [Enter theme here]. Suggest captivating captions and relevant hashtags for each post.”
“Provide 5 Instagram Stories ideas to promote the following product or event: [Enter product/event here]. Include interactive elements such as polls or quizzes.”
Plan an Instagram Reels series
Generate Instagram bio ideas
“Create 3 different Instagram bio ideas for the following brand or person: [Enter brand/person here]. Ensure the bios are creative, concise, and include a call-to-action.”
“Design 5 Instagram highlight cover ideas for the following categories: [Enter categories here].”
Generate Facebook post ideas
Suggest Facebook Stories ideas
“Provide 5 Facebook Stories ideas to promote the following product or event: [Enter product/event here]. Include interactive elements such as polls or quizzes.”
“Outline a Facebook Live event plan for the following topic: [Enter topic here]. Include talking points, guest speakers, and a call-to-action.”
Write a Facebook ad copy
Generate Facebook event ideas
“Create a list of 5 Facebook event ideas for the following brand or theme: [Enter brand/theme here]. Suggest engaging event titles and descriptions for each.”
“Create a list of 10 engaging and concise Twitter post ideas for the following theme: [Enter theme here]. Suggest captivating captions and relevant hashtags for each post.”
Plan a Twitter Spaces event
Write Twitter ad copy
“Write a persuasive and attention-grabbing Twitter ad copy for the following product or service: [Enter product/service here]. The ad should be [Enter word count] words long and include a clear call-to-action.”
“Create a list of 5 Twitter thread ideas for the following theme: [Enter theme here]. Include the main points for each thread and relevant hashtags.”
Generate LinkedIn post ideas
Suggest LinkedIn article topics
“Provide a list of 5 LinkedIn article topics for the following industry or theme: [Enter industry/theme here]. Include SEO-friendly titles and a brief summary for each article.”
“Outline a LinkedIn Live event plan for the following topic: [Enter topic here]. Include talking points, guest speakers, and a call-to-action.”
Write a LinkedIn ad copy
Generate LinkedIn company page updates
“Create a list of 5 LinkedIn company page updates for the following theme: [Enter theme here]. Suggest engaging captions and relevant hashtags for each post.”
“Create a list of 5 Pinterest board ideas for the following theme or niche: [Enter theme/niche here]. Suggest engaging board titles and descriptions for each.”
Suggest Pinterest pin ideas
Plan a Pinterest ad campaign
“Outline a Pinterest ad campaign for the following product or service: [Enter product/service here]. Include ad creatives, targeting options, and a clear call-to-action.”
“Write 3 SEO-friendly board descriptions for the following Pinterest board titles: [Enter board titles here].”
Generate Pinterest pin group ideas
Generate TikTok video ideas
“Create a list of 10 engaging TikTok video ideas for the following theme or niche: [Enter theme/niche here]. Suggest captivating captions and relevant hashtags for each video.”
“Outline a TikTok Live event plan for the following topic: [Enter topic here]. Include talking points, interactive elements, and a call-to-action.”
Suggest TikTok video series ideas
Write TikTok ad copy
“Write a persuasive and attention-grabbing TikTok ad copy for the following product or service: [Enter product/service here]. The ad should be [Enter word count] words long and include a clear call-to-action.”
“Create a list of 5 TikTok challenge ideas for the following theme or niche: [Enter theme/niche here]. Suggest engaging challenge titles, descriptions, and relevant hashtags.”
Generate YouTube video ideas
Plan a YouTube Live event
“Outline a YouTube Live event plan for the following topic: [Enter topic here]. Include talking points, guest speakers, and a call-to-action.”
“Provide 3 YouTube series ideas for the following theme or niche: [Enter theme/niche here]. Include a brief overview of each series and suggested video topics.”
Write a YouTube video script
Optimize YouTube video metadata
“Provide optimized video metadata, including SEO-friendly titles, descriptions, and tags, for the following YouTube video: [Enter video URL here].”
“Create a list of 5 YouTube playlist ideas for the following theme or niche: [Enter theme/niche here]. Suggest engaging playlist titles and descriptions for each.”
Generate Snapchat content ideas
Plan a Snapchat Story series
“Outline a Snapchat Story series for the following theme or niche: [Enter theme/niche here]. Include a brief overview of the series and suggested content topics.”
“Provide 5 Snapchat Spotlight ideas for the following theme or niche: [Enter theme/niche here]. Include captivating captions and relevant hashtags for each.”
Write Snapchat ad copy
Generate Clubhouse room ideas
“Create a list of 5 engaging Clubhouse room ideas for the following theme or niche: [Enter theme/niche here]. Suggest captivating room titles and descriptions for each.”
“Outline a Clubhouse event plan for the following topic: [Enter topic here]. Include talking points, guest speakers, and a call-to-action.”
Suggest Clubhouse club ideas
Generate Reddit post ideas
“Create a list of 10 engaging Reddit post ideas for the following subreddit: [Enter subreddit here]. Suggest captivating post titles and descriptions for each.”
“Provide 3 Reddit AMA (Ask Me Anything) ideas for the following theme or niche: [Enter theme/niche here]. Include potential guests, engaging titles, and descriptions for each AMA.”
Plan a Reddit Live event
Generate Quora question ideas
“Create a list of 10 engaging Quora question ideas for the following theme or niche: [Enter theme/niche here]. Suggest captivating question titles for each.”
“Write a comprehensive and persuasive Quora answer for the following question: [Enter question here]. The answer should be [Enter word count] words long and include a clear call-to-action.”
Suggest Quora Spaces to join
Generate Medium article ideas
“Create a list of 10 engaging Medium article ideas for the following theme or niche: [Enter theme/niche here]. Suggest captivating article titles and brief descriptions for each.”
“Write a comprehensive and persuasive Medium article on the following topic: [Enter topic here]. The article should be [Enter word count] words long and include a clear call-to-action.”
Suggest Medium publications to join
Can I Use the Same Content Idea for Multiple Social Media Platforms?
While some content ideas might work well across different platforms, it’s essential to tailor your content to each platform’s unique features and audience preferences. For example, Instagram Reels and TikTok videos can share similar concepts, but the presentation may vary to cater to each platform’s audience.
How Can I Determine the Best Content Types for My Niche or Industry?
Start by analyzing your competitors and identifying the types of content that resonate with their audience. Additionally, research your target audience’s preferences and habits, and consider which platforms they are most active on. Finally, experiment with different content types and track your engagement metrics to determine which formats perform best for your brand.
By understanding each platform’s unique attributes and catering to your audience’s preferences, you can create captivating content that drives engagement, builds brand awareness, and helps your business thrive in the digital landscape.
Read more awesome resources:
How Ecommerce Websites Can Achieve E
When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again.
The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand as an entity.
For ecommerce websites, achieving E-A-T is a balance of optimizing page formats and content design for conversion and achieving the necessary on-page signals that Google is looking for.
This is especially important seeing as ecommerce pages will likely fall under the category of YMYL (Your Money or Your Life) pages, meaning the information displayed on those pages will be expected to be of the highest accuracy, and trustworthiness.
What the Guidelines SayWhen it comes to E-A-T for product category and individual product pages, the concept differs to that of long-form content and blog articles.
For an ecommerce site, authoritative text on pages isn’t enough. All features and elements of the page contribute to the perceived user quality.
In April 2023, Moz published a Whiteboard Friday video that I think gives a great breakdown on the type of content you need to include on product pages. It also ties in with the idea of search intent – and optimizing pages to match search queries, not just those with the highest CPC average monthly search volumes.
This ties in with what Google outlines in their guidelines as to what they expect to see when looking for E-A-T on ecommerce websites.
For the quality raters, whose influence is only minor, to establish the E-A-T of your commerce pages, there are certain elements they need to be able to clearly identify to score expertise, authority, and trust.
Within the rater guidelines themselves, as an example of high-quality E-A-T for shopping pages, Google gives the example of the chúng tôi Deluxe Book Pack product page. This page demonstrates:
Very high level of E-A-T for the purpose of the page.
Very positive reputation (website).
A satisfying or comprehensive amount of high-quality main content (MC).
So how can this be achieved by all ecommerce site owners?
What Demonstrates Expertise?The examples provided within the guidelines suggest that what counts as expertise for a commerce page are:
The expertise and reputation of the product manufacturer.
The expertise and reputation of the brand in regard to the products being sold.
“recommendations by experts, news articles, and other credible information…”
This highlights the importance of traditional marketing, public relations, and outreach (not for links) and how they impact SEO efforts.
Simply put: real businesses do real marketing activities and make real noise both online and offline, and people talk about it.
Expertise is something granted by your peers and isn’t something that can always be credibly self-assigned.
In order to receive peer recommendations and have others talking about the brand and website online, you need to work on your reputation.
You can do this by:
Actively engaging with other members of the industry and contributing to content.
Taking newsworthy actions such as sponsorship deals and charity donations.
Even tactics more closely related to backlink generation, such as sending out products for review.
These are all activities genuine businesses engage in.
What’s the opportunity cost of not doing activities such as these?
You will have less of a reputation online and within your peers than those who have actively engaged in these promotions.
Reputation requires a lot of trust and editorial freedom.
What Demonstrates Authority?Because the store produces this backpack, they are experts on the product, making the page on their own website authoritative.
This implies that for content to be authoritative in Google’s eyes, the content must be coming from either the manufacturer or an industry expert.
On this basis, a smaller ecommerce site with limited reach could be considered to have authority if it claims to be the authority over its own products.
A good example of this would be within a small niche, where an ecommerce site caters for a specific and specialist line of products.
Likewise, a larger ecommerce site asking as a marketplace for a number of different manufacturers and products can be verified much more easily, and if they do have affiliations with those sellers.
This is especially important when dealing with high value, luxury products that are often the focus of misrepresentation online.
Rolex, for example, is a prestigious and sought-after brand but cannot be sold online.
This Rolex listing can be verified as genuine immediate because:
There is no option to purchase the item directly online, instead a number of CTAs to inquire about the product
There is a prominent “Rolex Official Retailer” badge in the top left, which links through to the Rolex site.
The page itself is hosted on chúng tôi but a part of the retailer’s main navigation.
What Demonstrates Trust?From experience, this is where conflicts between SEO and design come into play.
Essentially, any potential questions, concerns, or additional queries that a user may have regarding the product or service should be openly addressed – especially if competitors selling the same (or similar) openly address them.
At the risk of having long pages, information should be comprehensive and readily available.
As a best practice, ensure that product pages contain:
Information about delivery costs and durations.
Any other additional costs, taxes, or tariffs that could be incurred shipping to specific locations.
Return policies, product guarantees, and other similar information should be accessible.
Company contact information, live chat, customer support, and FAQs all should be easy to find.
It’s also important to remember that Google is considering this information to be a part of the main content of the page, and not support content. This should also be reflected in site design and, where possible, accessible with JavaScript disabled or visible on page load.
Other and more obvious ways of earning trust include gaining reviews and having a secure website.
When it comes to reviews, a study conducted by the Association for Psychological Science found that users are swayed more by the number of reviews, rather than the overall review score itself.
A second study conducted by the Northwestern University’s Spiegel Research Center also found that users tend to trust overall review scores between 4.2 and 4.5 (out of five), as higher overall scores raised suspicion.
More SEO Resources:
Image Credits
All screenshots taken by author, October 2023
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