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Video has become an essential strategy for increasing engagement and developing unique content for your website, and 360-degree video is now emerging as a new video format that gives your viewers a total virtual experience that is unique and memorable. The trouble with 360 compared to other video formats, however, is that it is not as straightforward and there are technical considerations that play a big role.
Let’s dive into some of the strategic components of developing a 360 video and explore how to execute this type of video for your business.Figure Out the Why First
Before you can even begin to strategize, you not only need to figure out why 360-degree video is a good medium for your company, but also what topic and content you want to use it for. Obviously, there are a variety of topics that might be great for your business to present, but not all of them require a 360-degree view.
You can think of 360-video as falling into two categories: useful and necessary.
“Useful” 360 Videos. These are the “nice to have” videos that are useful for context or background but aren’t critical to understanding your product or your company. Examples include showing your employees in their work environment, promoting a product in a unique way, or showing the environment of a presenter/speaker before or during a show.
“Necessary” 360 Videos. These are critical path to explaining your business. If you’re a realtor trying to sell a house or a company that just spent a lot of money on a venue in hopes of enticing new employees, this could be necessary to help you find success. For example, you can show the interior environment of a home or office and give viewers the opportunity to navigate and immerse themselves in the experience.
Once you establish why the 360-degree video format will be valuable to your business, everything else will be a lot easier to plan and execute.Plan Way Ahead
Alright, so you’ve already established the “why” but there are a lot of factors to consider. As with any other video marketing strategy, you are going to want to plan ahead. Unlike “live” formats (and arguably, you should plan ahead for those too), you get multiple opportunities to get a shot right and you should want to have a clear plan for what you are filming. Think about the following categories as you craft your 360-degree video:
What are you making a 360 video of?
What is the video for and what is it about?
Will it be a series?
What is the topic?
When do you want to film?
Is there any production deadline that you need to consider?
Where is the location?
What is the subject matter?
How is the video going to be presented and where?
How many videos are needed?
Videos need to be fine tuned well before they are put into motion. Getting together with your team beforehand can help you get a sense of these questions and will make all the difference! Check out this cool example video from Omnivirt on how you can incorporate your 360-degree video with content.Filming Yourself vs. Hiring a Professional
One of the biggest questions to ask when you begin to consider making a 360-degree video is whether you are going to film the video yourself (in-house) or hire a professional videographer to make it for you. If it is a series that you want to produce, you may be in the position to buy the correct equipment (and editing programs) and do the project yourself in-house. Learn more on 360 video equipment and execution here.Have a Plan to Share Your Video!
Marketing videos are good for nothing unless they are shared with the world. You may want to start considering the demographics of your audience to see where this information is best shared. The biggest factor for 360 at the moment, though, is actually what kind of social media platforms support 360 videos. At the moment, Facebook, YouTube, and Google’s Cardboard technology support 360 videos, making them a top choice for content sharing.
An important key with sharing 360 videos is understanding how (desktop or mobile) and where your audience is more likely to view the content. You should promote videos in those places, but also do everything you can to optimize for the experience. As of now, one of the best things you can do is upload your video to a content sharing platform like YouTube or Omnivirt, which makes it easily shareable on other social platforms that may not support the direct upload of 360 videos.
Lastly, remember that your website is always a good place to start. Incorporating videos into your website adds a unique and professional dimension that visitors love to see. So whether you feel these are a good fit for your home page, About Us page, or a blog post, be sure to incorporate 360 videos wherever your audience would enjoy it the most.A Work in Progress
360 videography is still in its initial phases, and as you might expect some of the kinks are being worked out. I myself had issues with loading fantastic example videos on reputable sites while writing this article. Further, since you cannot just upload 360 videos to every platform at this point, hosting your video on a site that does is a critical step that (hopefully) will not be needed for very long. While these kinks are worked out, it is time to dive in and get your feet wet so that you are a pro by the time things are running a little more smoothly. You will also be one of the first to implement this, which can be an excellent marketing opportunity in and of itself.
How do you think 360 video could help your business and visual marketing? Do you have a 360-degree video already in place? Let us know your thoughts and experience on social media.
Featured Image: georgejmclittle/DepositPhotos
You're reading How To Strategize And Execute A 360
Let the saber-rattling begin. As the E3 rumor machine lumbers to life, prefacing a holiday season teeming with exclusives like Uncharted 3 and inFAMOUS 2 or Gears of War 3 and (maybe) Star Wars Kinect, price drops are once more on analyst and pundit minds.
This summer we’ll be two years into Sony’s PS3 price dive and a year into the Xbox 360’s makeover. Microsoft didn’t actually drop the price of its $300 Xbox 360 when it retooled the system last June, but it did toss in a few extras, like a larger internal hard drive and an integrated wireless card.
The PS3’s makeover in September 2009 was by contrast both transformative and sticker-slashing. Sony tucked the insides of its towering angular monstrosity into a svelte 33 percent smaller, 36 percent lighter case, then lopped $100 off while keeping the system’s core features–including Blu-ray playback–intact.
What’s next? Wedbush Morgan analyst Pachter thinks Microsoft goes first on a price drop, followed by a Sony match. What “going first” means is less clear than it was a couple years ago. If we side with Pachter’s view that the core gamer demographic is probably saturated, we’re looking at a war fought over double-dippers (you have one system, why not two?) and not-really-core buyers, waiting for prices to fall below $200.
Microsoft could drop the 250GB Xbox 360 price by $50 or even $100 and hit that price mark, but then it already sells a fully-loaded Xbox 360 for $200. With the disc-spin noise all but eliminated, do you really need more than 4GB storage for active downloadable content and save games?
It could alternatively play the bundle shell game, swapping out parts and slipping in Kinect or one of its upcoming exclusives to sweeten the deal. Fast as Kinect’s been selling, imagine the sales deluge if Microsoft sold its 4GB Xbox 360 with Kinect and a pack-in game (Kinect Sports?) for just $200.
If that happened, Sony would have to counter, possibly throwing a PlayStation Eye and Move controller into a system bundle, though it’s hard to imagine a $200 PS3, fully loaded, with all the pieces necessary to get Move up and running.
The question’s whether the PS3 has what buyers want. I don’t mean core gamers–they already have one. I’m talking about the rest, especially those eyeballing the motion-control craze. It’s a pretty tough sell on the PS3. For all its superior accuracy, Move requires between two and four control wands (not to mention the optional navigation controllers) for two players to go at it.
Microsoft’s Kinect requires none. And remember, we’re talking about the sort of buyer who plays a couple times a week, say family night, or with guests over. I’m not sure Move’s ever going to reach out and grab that consumer.
And Blu-ray, well, it’s not what it might have been. I’m a wannabe videophile, but the cost to buy the same movies cynically repackaged and clearly resold to bilk consumers has me flipping studios the bird, foregoing Blu-ray “extras,” and reaching for Netflix. I dumped my DVD collection last summer, and the only two Blu-ray discs I own are No Country for Old Men and There Will Be Blood. I’ve essentially given up on spindle-driven video media.
It’s not all Sony doom and gloom. The industry makes most of its bank off software, and Sony may have the edge in 2011 with exclusives like inFAMOUS 2, SOCOM 4, Ratchet and Clank: All For One, Twisted Metal, Resistance 3, Uncharted 3, and The Last Guardian.
Microsoft has Gears of War 3 and Forza 4, but about Kingdoms, Codename D, Star Wars Kinect, Project Draco, and XCOM, we know too little to say. And the rest (like Perfect Dark 2) are still only rumors.
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Video comes in all sorts of aspect ratios, such as 16:9 widescreen and 21:9 ultra widescreen. These are pretty immersive, but what about a video that spans a whole 360-degree around you?
Yes, it’s possible to make spherical video that really puts the viewer right in the middle of the action, but obviously the equipment that we use to make more traditional video isn’t the right solution. So if you’re interested in either making or consuming 360-degree video, here’s everything that you need to know.
Table of Contents360-Degree Video Is Not (Exactly) VR
However, since 360-degree videos are not interactive or computer-generated, there is some debate as to what extent we can really lump them in with VR. So while the convention might be to refer to this media format as VR video, it’s good to know that a clear distinction exists.Why Choose 360-Degree Video?
Every aspect ratio or format of video has its own unique attributes that make it suitable for one purpose or another. As has been said many times before, the medium is the message.
This type of video is perfect when you want to convey what it feels like to stand in a particular place. Unlike traditional video, the viewer in a 360-degree video gets to choose what deserves attention. You can’t direct their viewpoint through framing as with traditional video formats.
That means it’s best to use this video format for content that doesn’t rely on precise framing and benefit most from immersion. Training videos are one good example, as are concerts and theatre performances. Action sports videos have also become a popular medium and tours of places like museums or other travel locations are also perfect for 360-degree video.
That doesn’t mean you can’t use this immersive video to tell a story, but it needs a new visual vocabulary to properly guide the story, something they didn’t teach in film school in the past for obvious reasons.Camera Types
As you can imagine, a normal camera isn’t going to produce this sort of surround video. You need a special setup in order to capture spherical video. There is no standard for this though. Some rigs are literally several regular cameras stuck together. Then special software is used to stitch the various overlapping camera feeds into one 360-degree video.
There are now also specialized 360- and 180- degree cameras that use fish-eye lenses to bend the incoming image onto a standard sensor. Software then undoes the known distortion of the lens to provide a clear image, but one that give you a surround view of what was filmed.
In general, the fewer cameras needed to create the final image, the more seamless it will look. Using makeshift multi-camera rigs makes it much more likely that there will be stitching errors. Which show up as visible cuts in the final image, where things don’t quite line up.
For the regular person on the street, something like the Insta360 line of smartphone-attached cameras is a good place to start.Computer-Generated 360-Degree Video
Using cameras isn’t the only way to generate 360-degree video. You’ll find plenty of examples that are made using 3D animation software or from video games using a custom field of view that encompasses 180- or 360- degrees.
Obviously it’s pretty simple to create stereoscopic video this way as well, since you have full control over the rendered world. It’s also a good way to bring non-interactive CG experiences to hardware platforms that have no hope of running them natively on local hardware.Monoscopic & Stereoscopic Video
Another major subdivision within 360-degree video formats is between monoscopic and stereoscopic video. Basically, monoscopic footage isn’t in 3D. Although you have a giant video that surrounds you as a viewer, it’s still flat. Stereoscopic 360-degree video gives each eye it’s own unique feed, which your brain interprets as a 3D image.
Obviously 3D video is more compelling, but it’s much more complex when it comes to equipment. Basically, you need two independent 360-degree cameras, mounted at precisely the right distance from each other. Cameras that can shoot stereoscopic video like this are quite a bit more expensive, so most of the video you’ll find is the non-3D kind right now.Editing 360-Degree Video
Fundamentally, 360-degree video is no different than any other digital video file. So, in principle, you can edit it with any software that can read the video codec used to encode it. However, the video is going to look like a distorted mess, shown as a normal frame.
Software designed to edit or play this type of video warps the footage into the correct spherical form, so that everything looks the way it should. Which means it’s best if you use an editing suite that knows how to do this.
More often than not, your camera will come bundled with some sort of editor. What specific features are present will depend on the app in question.
Professional editing packages such as Adobe Premiere and Final Cut Pro natively support editing 180-degree and 360-degree video, as do other mainline video editing solutions. If you already have one of these programs, you may find you can also already work with this format.Supported Platforms
So, once you have recorded and edited your 360-degree masterpiece, where can you actually upload it for other people to watch? Believe it or not, YouTube already supports several formats of 360-degree video.
There are also several apps for mobile devices that also support 360-degree video, but of course the user has to download the video to their device and can’t stream it.Watching 360-Degree Video
The other way is to simply watch the video on a normal screen. On desktops, you can look around by using the mouse and on mobile phones you can swipe with a finger or use the phone’s built-in motion sensors.Our Favorite Examples Of 360-Degree Video
Now that you know the most important information about this exciting video format, the only thing left to do is highlight some excellent examples of video you can try out for yourself right now.
Starting off with an example of live music performances, check out Childish Gambino’s “Me and Your Mama”. The camera I set low to simulate being at the show, but other videos even put the camera on stage so you can stand with the musicians and see the massive crowds.
This promotional video for the new Doctor Who series is both an example of a CG video and a narrative video. You don’t even have to be a fan of the show to appreciate how cool this concept is.
On Tuesday, Google announced the $249 Asus Chromebook Flip. As the first mainstream Chrome device to offer a 360-degree hinge, the Flip can function as a tablet as well as a laptop. (Lenovo was first to offer a Chrome OS convertible with its ThinkPad Yoga 11e last year, but that model was meant primarily for education, and was chunkier and pricier that most people would like.)
By the time the Chromebook Flip ships—in six to eight weeks, Google says—Google will also release version 42 of Chrome OS, with updates to improve the touch experience. Google says highlights will include the ability to flip the display image, an onscreen keyboard, handwriting recognition, and “full offline capabilities.”
What this means for you: The Asus Chromebook Flip marks a big evolutionary step for an ecosystem that’s already on a roll. In the past two years, Chromebook manufacturers have branched out from their primitive, plasticky beginnings, introducing models with bigger displays, touchscreens, and faster chips.
Google manufacturers its own stunning flagship, the Chromebook Pixel, now in its second generation. But until the Flip, there’s never been a mainstream convertible that’s designed for express use as a tablet. As the Chrome OS platform receives better app support as well, users have fewer and fewer reasons to care whether a system is based on Windows, Mac, or Chrome.
Image: Melissa Riofrio
The Asus Chromebook Flip, shown here in tablet mode, offers two USB 3.0 ports, a mini-HDMI port, and an SD card slot, plus an audio jack.Dressed to impress
The Chromebook Flip, with its 10.1-inch display, is smaller than most Chromebooks, which have displays measuring 11.6 inches and up. You might forgive the loss of real estate given that the display uses the superior IPS technology, and its resolution is full HD (1366×768 pixels).
An all-metal chassis gives the Chromebook Flip the promise of durability, and yet the device is light—less than 2 pounds, Google says.
Image: Melissa Riofrio
The slender Asus Chromebook Flip has DC, volume control, and power buttons on one side.
The Chromebook Flip squeezed an adequate supply of connectivity into its slender profile. On one side, you’ll see two USB 2.0 ports, an SD card slot, HDMI, and an audio jack. On the other, you’ll see power and volume buttons, plus the DC power port.
Under the hood you’ll find 2GB of RAM and the Rockchip 3288 CPU. Rockchip, a new partner for Google, brings less expensive, more power-efficient CPUs to the Chromebook lineup. Google also announced new Chromebooks from Haier and Hisense with the same chip. Benchmarks from our hands-on with the new Hisense Chromebook indicate that this processor holds up well compared to older ARM chips.
Google is serious about battling Windows and Mac laptops for computing dominance. Google vice president Caesar Sengupta told us that the Asus Chromebook Flip is just one of 10 new Chromebook models coming out in the next couple of months. The Chrome ecosystem is looking lively and interesting, in a way that should worry both the Windows and Mac ecosystems. Stay tuned for a Chromebook Flip review when the convertible ships in late Spring.
When you buy a game on Steam for Linux, chances are your Xbox 360 controller will work with it out of the box. This is possible thanks to the hard work from people who submit drivers to the Linux kernel. Everything is right there and ready to go.
The fact that controllers “just work” is pretty great. In fact, 9 times out of 10, you’ll never have to fiddle with your Xbox 360 gamepad on your Ubuntu Linux box. There are outliers though. Not every game you’ll play will support the controller.Installing AntiMicro
Some game developers don’t want to spend time making controllers work with their games. Maybe it’s because you’re playing the Linux version, or maybe they just don’t have the resources or the time. This is where the program AntiMicro comes in.
It allows you to assign buttons (and mouse actions) to a gaming device. This can be handy if you love to play video games on Linux but aren’t a huge fan of the keyboard and mouse way of doing things.
You can install it by entering the commands below:
apt-get updateConfiguring Antimicro Recalibrate Xbox 360’s joysticks
Assigning buttons is a cool thing, but have you ever wanted to re-calibrate your Xbox 360’s joysticks? Maybe they feel off and you want to figure out what’s happening. The program Jstest allows you to do this.
Before your 360 controller can be messed with, you’ll need to install it to your system. This can be done by simply entering a command into a terminal window:Calibrate your controller with Jstest Conclusion
Linux has come a long way when it comes to video games. For the longest time nobody was able to play any sort of game of any kind, and now it’s incredibly easy and anyone can get going with their favorite title.
Video game peripherals follow a similar path. It used to be that you had to go through many, many different tricks to get an Xbox 360 controller to even be recognized on your Ubuntu install, let alone usable in games. Now it has a driver and a myriad of configuration tools and is used by many people every single day. It’s awesome.
Derrik Diener is a freelance technology blogger.
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7 Tips to Spot Undetected Norton 360 Scam Email By using these tips, you can consider yourself immune to scammers
Email scams are common, and recently, Norton 360 users fell victim to them.
Scammers sent out emails to users claiming that their subscription has expired and they will be charged unless the user called on the provided contact number.
Through these email scams, users save reported losing both money and critical information, therefore you should know how to spot them.
Also, learn if scammers can find out whether you opened an email, and the other information shared.
ESET Antivirus comes with all the security tools that you may ever need to protect your data and privacy, including:
Intuitive setup and UI
Low system requirements
Advanced anti-malware protection
An antivirus program needs to be fast, efficient, and cost-effective, and this one has them all.
Norton antivirus is one of the most trusted options in the market and offers a bunch of features along with regular scanning for malware and virus. But, several of its users (and some non-users too) reported receiving Norton 360 scam emails.
Phishing has long been a problem that all three, users, companies, and authorities are facing. And, it poses a serious risk since people risk losing their money or might end up sharing sensitive information.
But, how do you spot a scam email? What are the various signs? Does Norton 360 send promotional emails or are these scams? Can just opening a scam email bring any trouble? These are some of the questions you may have.
We will take all these up individually in the following sections to help you spot a Norton protection scam email and stay safe.What is the Norton 360 email scam?
The Norton 360 email scam is a part of elaborate phishing fraud that’s been going around for some time now. Here, you receive an unsuspecting email claiming that your Norton 360 subscription has automatically been renewed, or that your recent Norton 360 purchase will be activated soon.
This could be related to any of the products offered by Norton. For instance, Norton 360 Standard, Norton 360 Deluxe, Norton 360 Deluxe 3 devices, Norton 360 Premium, or Norton 360 for Gamers.
Such emails are meant to create panic. For instance, contact to cancel the purchase right away if you don’t want to be charged. Or, that you have already been charged and can get in touch with the helpline to request a refund.
As expected, at the end of the Norton 360 scam email is a phone number for the support helpline to contact, in case you want a refund. Users who called this number were asked to share banking data or credit card details in order to deposit the refund in their accounts.
As soon as they provided the details, a certain sum of money was immediately deducted. In such cases, getting your money back is the real challenge, so it’s best that you be wary initially and not fall for such scams.
There are several aspects that can help you spot a Norton 360 scam email. Some pointed out under a section from Reddit regarding the Norton 360 scam email, and others from different past scam experiences. Read the following section to find out.Can I trust Norton 360?
Norton AntiVirus is not only safe to use, but it also has a lengthy history of providing flawless or almost perfect results when detecting viruses.
During the most recent period of testing conducted by an independent AV company (April 2023), it was able to get a maximum score of 6 points in each of the categories of usability, performance, and protection.
Before going further with Norton 360, you can also choose to switch to ESET Internet Security. This security tool has an Anti-pishing feature that secures your data and money against digital fraud.
It also has a multilayered proactive protection feature that detects and neutralizes all digital threats, including viruses, ransomware, rootkits, and many others.
ESET Internet Security
Keep your device safe from any threats and enjoy your online activity.
Check price Visit websiteHow do I spot a Norton 360 scam email? 1. Verify the sender’s address
The first sign to look out for in case you receive spam emails from Norton and McAfee is the sender’s address. Oftentimes, you would find these to be registered on Gmail, Yahoo, or other email services. And a company like Norton or any other major corporation would always use its domain.
In some cases, scammers also use a slight variation of Norton’s domain. They could add a letter or remove one, such that it isn’t easily noticeable. Norton has made a list of all the registered domains, so you can verify if the email is actually from Norton or a scam.2. Look for grammatical or spelling errors
When an email is sent from an official source, you wouldn’t find any grammatical errors or spelling mistakes since the content goes through several checks before being sent out to users.
On the other hand, scam emails are generally sent out without any checks. Scammers don’t bother double-checking the content, and as a result, there could be a few typos. Take the below case of the Norton 360 scam email for instance:
Though it could look like a genuine one, the word Proforma (a type of invoice) has been misspelled as Performa. Other than that, there is no spacing after a comma or full stop in some places. So, have a keen eye for such stuff, otherwise, you wouldn’t be able to spot a scam email.3. Check the graphics or logo
Most of the phishing emails from Norton don’t have proper graphics or use the incorrect logo for Norton 360. The logo might either be hazy, a part of it missing, or it could be an outdated one.
You will have to head to Norton’s website to verify if the logo matches the one officially used. If you find any inconsistencies there, it’s most likely a Norton 360 scam email.4. Email tries to create an urgency
When you see that the amount will be deducted in 24 hours or as the case may be, you suddenly panic and call the number provided there. Norton or any other large corporation wouldn’t use such antics, and this is an easy way to spot a scam or phishing email.
You can either hover the cursor over the link to preview it or copy it to a word processor. If there’s something suspicious about the link, contact Norton through official channels to verify if it’s a legit email.6. Look how they address you
Another critical aspect that often gives away if it’s a Norton 360 scam email is the way it addresses the recipient. Corporations generally don’t use highly informal language, so that’s one way to identify.
Also, since the company already has your personal information, it would most likely use it to address you. If the email uses words like Dear Buyer, it’s a sign of a scam.7. Offers huge discounts on products
Another way to scam users is by offering huge discounts on products. In the case of Norton 360, the scam email would highlight that your computer is at risk and that the antivirus is available at an unreasonably low price.
And most likely, it would ask you to make payments through services such as Western Union or use payment platforms like PayPal, Zelle, or CashApp. Norton has confirmed that it doesn’t accept payments through these platforms.How do I report a phishing email to Norton?
Users can report email scams through Norton Support. So, if you believe to have received one, you now know where to send the fake Norton emails.
Apart from informing you whether it’s indeed a Norton 360 scam email after analysis, they will also take the necessary action.
1. Launch your web browser.
2. Navigate to your email address’s inbox.
4. Next, paste [email protected] in the text field meant for entering the details of the recipient.
5. In case you have contacted the support team earlier regarding this, make sure to enter the Case Number provided in the Subject field. If you haven’t, send the email without one.
The steps listed here are for Gmail and should provide a basic understanding of the concept. In case you use a different email service, it too should have a similar process.Can spammers tell if I open an email?
Yes, spammers can find if and when you open an email. Because, when you do, the email service will download graphics from the servers chosen by the sender. As soon as that happens, it will become clear that the email has been opened.
Gmail settings to disable the automatic download of images
To avoid that, users can disable the automatic download of images. This way, the sender cannot find out if you have opened the email.
Other than identifying that you have opened the email, scammers can also find out your location, IP address, the device used to view the email, OS, the browser used, and the screen size, amongst other aspects. So, think twice before opening a Norton 360 scam email!Can I get hacked by opening an email?
No, that is not possible! Until some time ago, scammers could infect your computer or hack into it, but it’s simply not the case now. With recent changes in the way contents of the email are now fetched, you can open any email, though remember that some data will still be shared.
That’s all there’s about Norton 360 scam emails, the ways to spot one, and how to be safe, in general, on the web.
Also, if you believe that such emails are only sent by scammers under the disguise of Norton, read about the McAfee email scams that work on similar lines.
Besides, if you want to stop Norton spam emails, do not hesitate to check the best spam filters that you can start using today.
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