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The realm of search marketing has grown by leaps and bounds in the past several years. Along with it, search marketers have relied on blogs, conferences and social media to stay on top of this ever-changing-without-warning industry.
The web has evolved and so has the role of the web marketer. Only a few years ago, a web marketer could say their niche was “search marketing”, which itself was a misleading term as industry players argued over what search marketing really meant. Today, I think we’ve settled as defining “search marketing” as encompassing both paid and organic search as opposed to one or the other.
This brings me to the essence of what I’m talking about – how the role of the search marketer is broken down as the industry grows.
The simplest breakdown is between paid and organic. But it doesn’t stop there!Paid Search Niches
The copy that you write will make or break the visitor going further or causing them to bail immediately. If this is your niche, you should be a very good copywriter.
If words like “AdGroups” and “campaign groups” are in your vocabulary’s Top 10, this is probably the niche for you. Proper organization of your search engine marketing campaign allows you to minimize your CPC and maximize your ROI. Don’t know what those terms mean? You should probably look at hiring a PPC expert who specializes in campaign optimization.
This goes along quite well with campaign optimization, since campaigns and AdGroups don’t function without keywords. Did you do your keyword research and come up with 10-20 keywords? Better look into a keyword research specialist, who will come up with anywhere from 1,000 to 10,000 keywords depending on the topic.
By the way – in case you peaked further down the list – I know I repeat Keyword Research. Stay tuned.
Testing (AB and multivariate)
This is a personal favorite as I consider it a niche of mine. Analytics should be the beginning, middle and end of every single campaign. Assuming that your web site has been live for at least a week – heck, even a few days – and that you implemented some sort of web analytics when it launched, you will have great resources to help you get started with your paid search campaign. This includes top keywords, popular areas of your site, geolocation of your visitors and more. Anyone who falls into this niche will know how to use this information to enhance your paid search campaign and monitor the stats throughout the campaign as well.Organic Search Niches
One way I like to definite the World Wide Web (in a very general sense) is to call it “a bunch of links”. In reality, that’s how you maneuver from page to page or site to site. Links, both internal linking and inbound links, are how people get to and navigate your site. Link building has been a constant in organic search ranking since algorithms were introduced, though the weight given to links has changed. How much has it changed? Someone in this niche will know.
Aha! Here’s keyword research again. Why am I including it again? Because keyword research for organic search differs from keyword research for paid search. In paid search, you can bid for whatever keywords you want, regardless of if they appear on the landing page (though I’m sure PPC experts will tell me it does factor into the Quality Score). However, keyword research and implementation of those keywords requires that the keywords don’t just appear on the target page, but also in anchor text pointing to that page. Research words that are not relevant will not result in any success, since you can’t bid on organic keywords.
Yeah, social media should probably be its own category but I feel like it’s still in that stage between being crowded under the search engine optimization umbrella and coming full out into its own. I identify experts in this niche by not only their knowledge of social media but more importantly, how they are using it to promote their own brand. If you’re going to talk the talk, walk the walk!
Most people know that having keywords in your domain is important to ranking for said keywords. What about subdomains? Folders and directories? File names? What kind of top level domain (TLD) should you have and how does it impact international search? Find an SEO expert who knows a thing or two about the domain niche.
I feel that in the past, the back-end issues of search engine optimization have been left behind. But thanks to people like David Harry and Vanessa Fox, finally we see server-side issues as a required niche for search engine optimization. What’s involved in this? 301 redirects. .htaccess files. Default file names. Session and tracking IDs. I’m sure you’ve heard of those, and it’s Server Side Super Search Heroes that come to the rescue when solving those types or urgent issues.
There are lots of other niches in search that can’t be broken down by paid or organic, such as in-house search marketers and affiliate marketing. Experts in these areas will tell you that these can be broken down into niches too.
Did you see a lot of yourself in some of these descriptions? As a search marketer, what niches do you feel you best belong in? Do you think it’s possible for a search marketer to be an expert in ALL these areas?
“Self-awareness is the greatest of all virtues.” Someone very close to me would say this to me often and he was a great inspiration to me. I think there’s a lot of value in this statement. Know what you’re best at, where your strengths lay. Then you can focus on growing into other niches or building relationships necessary to complete the search marketing package.
Lyndsay Blahut is the Director of Online Marketing at Canada’s Web Shop in Winnipeg, Manitoba, Canada.
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Apple, sadly, did not do a great job of making the various Apple TVs visually distinct from one another – at least, not in an immediately obvious way. As a result, it can be hard to tell the difference between all of Apple’s similar-looking Apple TV offerings, especially in secondhand marketplaces like eBay. Use this guide to identify your Apple TV model and learn the key differences between different models of Apple TV, both in hardware and software.Rapid Identification
Look for these ports when scanning the back of the device for rapid identification and answer the following questions:
Is it silvery-white with component video inputs? If so, it’s an Apple TV 1st Generation.
Does it have a USB-C port? If so, it’s an Apple TV HD (previously Apple TV 4th generation).
Does it not have a USB port of any kind? If so, it’s an Apple TV 4K.Checking the Model Number
If you have an Apple TV 2nd or 3rd generation, they’re visually indistinguishable. But they do have different model numbers.
To check your model number, look at the bottom of the device. At the bottom of the label you’ll see regulatory text and logos. In the first line scan for the “Made in China” text. Immediately after that line you’ll see the model number prefixed with an A.
A1218 is 1st generation.
A1378 is 2nd generation.
A1427 is 3rd generation.
A1469 is 3rd generation.
A1625 is 4th generation HD.
A1842 is 4KTwo 3rd Generation Model Numbers?
The two 3rd-generation models come from the early 2012 and early 2013 models. The newer early 2013 model of the Apple TV 3rd generation has an A5 processor build on a smaller 28nm process size compared to the early 2012’s original 32nm process size. The early 2013 Apple TV 3rd generation also adds support for peer-to-peer AirPlay.Feature Differences
Ports that are familiar to most users or visually notable are in bold. These ports can be used to identify the Apple TVs quickly. All take the same power supply and use visually-indistinguishable Ethernet connectors.Apple TV 4K
HDMI 2.0a (2160p, Dolby Vision, and HDR10)
No USB PortApple TV HD (Previously, Apple TV Fourth-Generation)
HDMI 1.4 (720p or 1080p)
USB‑C above HDMI portApple TV (3rd generation)
HDMI (720p or 1080p)
Micro-USB below HDMI portApple TV (2nd generation)
Micro-USB below HDMI portApple TV (1st generation)
HDMI and component video (480p or 720p)
Optical and RCA stereo audio
USB 2.0 (for service and support)
Silver and clear plastic chassisConclusion
If you have access to the Apple TV or can see pictures of the Apple TV’s ports, you’ll be able to reliably distinguish its feature set. But the most informative side is actually the bottom of the device where the model number is printed. That can be directly translated into the exact model, with no need to try and visually separate ports. To see a complete accounting of all the differences between each Apple TV generation, check out EveryMac’s database of Apple hardware.
Image credit: Simon Yeo
Alexander Fox is a tech and science writer based in Philadelphia, PA with one cat, three Macs and more USB cables than he could ever use.
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Back Pain of Search Engine Marketing
If you’ve ever suffered from back pain you’ll relate to the grief that I discuss in this article. You’ll relate even more if your back pain started on the onset of your SEM career. Not surprisingly, mine did.
Don’t get me wrong, I absolutely love this industry. It’s entertaining, thought provoking, and challenging. It’s an ever-changing industry that keeps me on my toes in constant search of information, knowledge, and new ideas.
But there are some aspects that make me just want to squeal. Most of my rants rest on the shoulders of the SEO kinship. The, often self-proclaimed, gurus and goddesses of the search engine community. The often disbelieving falsities, self propaganda nonsense that many in this industry procreate.
Don’t get me wrong. I respect many SEM professionals. The likes of Danny Sullivan, Shari Thurow, Morgan Carey, and Peter da Vanzo – to name but a few. But then there are those, who I’ll refrain from naming, who seem to think they are know-it-alls, alluring people to follow their often devious or bandwagon practises, and occasionally belittling those who don’t.
What really gets my pain throbbing is the constant battle to find original content from these self-proclaimed “gurus”. As you will know, many swear that increasing link popularity is the most important factor in obtaining high search engine placement. Those same experts proclaim that bulking up content is the way to gain link popularity.
I’ll take this one step further and say that original, interesting content is what really works. These are the sites that people want to share with friends, families, and colleagues alike. The problem I have with this is quite simple: where has the original content disappeared to?
The majority of the population, myself included, don’t have the time to sit and read old information. As far as link popularity is concerned, why would someone want to devalue their own site by linking to sites that have similar content? Makes no point at all. Ever noticed that the most populated sites on the Net are those that genuinely have interesting and original information that people find enticing. Isn’t that what the gurus mean by “content is king”?
I believe that this “cloned information tendency” that is spreading the Net, like a virus on steroids, is due to a lack of creativity and imagination. The effort of tapping into ones own resources and deciphering ones own opinion of the industry seems daunting to many people. I don’t blame people for rather clinging on to the already said like fleas on a dog’s coat during the summer months. Fear of the unknown is a risk that very few people wish to take.
I receive a lot of newsletters and RSS feeds from many sources. Of the over 17 hours of reading I do per week, half has been wasted on reading repetitive jumble. Ok, so maybe the wording and style of the jumble is different, but the nuts and crux of what’s being said still remains the same. Being the busy person that I am, I don’t have time or the inclination to read “old news”.
So why am I going on like an anal granny in search of some estrogens? I suppose that I’m just a diehard fan of original content. I like to have a smile in my mind when I finish reading something, either because I’ve just read something really interesting, or because I can relate to what the author is suggesting.
Just because I want to learn and stay informed on the industry does not mean that I want to be bored either. Nothing gets my natural endorphins running more than entertaining content. The mixture is undeniably a recipe for readership. Readerships means link popularity, and that my dear friends is the only antidote for serious back pain.
Samsung’s latest flagship devices, the Galaxy S10 and the S10+, are beautifully crafted devices. However, despite boasting jaw-dropping specs, the performance hasn’t always lived up to the billing.
They S10 siblings have seen their fair share of bugs since the initial release in March 2023, especially in the camera department. While many users have been getting blurry images, some couldn’t even get the native camera app to work, seeing the dreaded “camera fail” messages. Surprisingly, the camera seems to work when accessed through Facebook Messenger and Instagram.
If you are one of the unfortunate ones, this guide has been tailormade for you. Here’s how to identify and tackle the camera fail error:
Using Safe Mode to Identify
The first step would be to make sure that the “camera fail” error is not being instigated by a third-party app. For that, you would need to boot your device into safe mode.
Here’s how to get into safe mode:
Hold down the Power key until you get the power options prompt.
Select and hold Power off.
Tap on Safe Mode.
Your device will now boot into Safe Mode, with all third-party applications greyed out.
Now, open the camera app and check if it works. If the problem gets fixed, you’ll have to manually delete the apps that didn’t come out of the box when into exit Safe Mode. If not, it’s highly likely that your native app has a corrupted firmware.
Even the newest kid around the block probably knows about Google’s fantastic camera app. The American multinational company seems to have perfected the art of making camera apps, but, has sadly kept the app reserved for its Pixel devices. However, there’s a solid backdoor solution to the problem, which will allow you to download and use Google’s spectacular camera application for free. You can learn all about that here. The app doesn’t always work flawlessly, but when it does, there’s hardly a better solution in the market.
Well, truth be told, Camera Zoom FX is not as great as the Google Camera, but this app, too, has its own fanbase. The app has multiple shot modes — timed, burst, and even voice-activated — and comes with a handy steady shot helper. Camera Zoom also has a feature-rich photo editing software, HDR support, composition overlays, and receives regular updates.
Camera MX is one of the most widely used, free, feature-rich, stock camera replacements apps available in the market. It has an uncluttered and minimalistic UI, an FX menu filled with features, a powerful editing tool in its dedicated gallery, and some cool filters that you can preview, real-time, in photos and videos. There are a couple of filters which are unlocked through in-app purchases, but it’s not difficult to live without them.
Selfies have literally taken over the world, so, it’s hardly surprising to see the developers joining the bandwagon and developing apps specifically for taking gorgeous selfies. If you want a feature-rich selfie app on your device, which doesn’t cost a dime, look no further than Cymera. Apart from your standard filters and features, Cymera comes with its own set of beautification tools such as stretch tools — to make your facial features seem sharper or to make your waist appear narrower — and a blemish remover.
If you are quite desperate to make your native camera app work, which is perfectly understandable, a clean factory reset could be the way to go. All your data will be erased, so make sure to backup your files before starting.
History of Search Engine Optimization and Marketing Testing
Calum I. Mac Ceod was first up. He discussed how Google used to rank pages (title and pagerank). Now its a bit more complicated, with proximity and linkage data. He goes through the various on page factors and describes how most are not too important anymore. He then goes into PageRank and how sites some times have PR 0 or gray PR. He also discusses how some pages that do not pass PR. He then moves on to anchor text and its importance. Google has done strange things with redirects. He then goes into geo-location very quickly. Content is of course important. To be honest, it is very hard to understand the presentation – I am bad with accents and the slides are a bit poor. That is the evolution of Google. What can we see next? localization you should see and better spam detection.
Next up was Keith Petterson from Red Zone Global, he just got married. He says SEO is a bit like gambling with the rushes he gets from ranking high and the downs he gets when he gets when his sites get banned (not sure if his pages do get bad). He describes how he first got into SEO, probably like most of you (client asked them to get traffic). He said he had the number 3 spot on Excite for the big “S” word on the Internet, then in 99 AOL dropped Excite. “Write good content and you will naturally obtain good traffic.” He said he heard from many webmaster’s who feel they have good content but bad rankings. He said its not all about content, obviously. Develop a strategy, where am I now and where do I want to be tomorrow. He said you need to keep track of your rankings. He thinks of an algorithm as a puzzle. A mix between on page and off page factors. He said its important to know what will and wont get indexed by search engine. He tracks rank over time, he says he is extremely analytical. “Scalpel versus hatchet”, he believes you make small changes and do not destroy a site and rebuild it.
Daron Babin SEGuru, he started WebmasterFM, he said he has been in the game since before it was an industry. He discussed how every 10 minutes you were resubmitting and your rankings improved and then your competitors did it, etc. He gets a bit into the black hat and white hat discussion, today your ok and tomorrow your not. He is happy to see that the wall is down between SEOs and the Search Engines. He then goes into how the forums are a tool, it used to be where people used to say, here is a new bot IP address. He mentioned cloaking and how he got caught, or he might be joking. He said would take a slice of the pie, Google, AV, Excite, etc. and would extract 5000 listings and compare all the title tags and measure them using a statistical model (think he said linear regression trend analysis). He analyzed every factor by hand in the past, it took him two weeks to built the perfect page. He said he built a cloaked page and the search engine won because the searcher got the page he wanted and he won because he got the sale. The searcher was happy he said, because “he made his wife happy” – that made a laugh through the audience. He recommends writing a page of content and pulling out the keywords, then give it to someone and ask them to figure out what they keyword is. He said its about the other words on the page, its that important. If the keyword is “apple” is the page about computers or fruit?
They called out Matt in the back of the room and he waived.
Q & A Time:
A: They all say get them all on a different IP address. He said don’t make it easy for the search engines to find all your sites.
A: No real answer. Just out rank them was offered.
A: Greg said it is sad to me that it works. He said it is probably the biggest flaw in the search engines today. Daron said “Do onto others as you want them to do onto you.” What you can try to do to prevent it, is redirect the redirect.
Search Engine Marketing Kit By Dan Thies – Everything But Yoko Ono
Trying to document the search engine marketing industry is like trying to chase your reflection in a room of mirrors, every time you think you have it in your hands – you turn around and a new opportunity is standing behind you. To date, the channels used to keep track of the news and happenings around search engines have been as dynamic as the industry itself, with interactive blogs and forums being the media of choice.
As I flip through the eBooks and studies on search engine optimization and paid search marketing over the years, it’s like flipping through a coffee stained scrapbook of the 20th century.. filled with ghosts of the past such as Direct Hit, keyword density, doorway pages, Altavista, reciprocal linking farms and chúng tôi How does one publish a how to guide on search engine marketing without that guide being outdated before it hits the shelves?
I found the interview with Andy Beal of chúng tôi quite entertaining. Andy tells Dan how he started out as a sales rep for chúng tôi and then seeing SEO as the future of the Internet Marketing, studied day in and day out on search related forums and sites to build the knowledge and feed his drive to transform chúng tôi into WebSourced – the world’s largest group of SEO companies : Talk about inspiration. Chapter 5 on Running a Search Engine Marketing Business covers everything from consulting to setting up your SEM process – the only thing lacking is a section on how to dress for business meetings.
We rarely review a product on Search Engine Journal, but at the request of SitePoint – a true resource on web site building and marketing, I read through the copy they sent me (279 pages of information – need to clean out a space on my bookshelf for this puppy) and highly recommend Search Engine Marketing Kit to anyone involved in the Paid Search or Search Engine Optimization fields. It’s so cool it even comes with its own CD Rom!
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