Trending February 2024 # Instagram To Show More Content From People You Don’t Follow # Suggested March 2024 # Top 2 Popular

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Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow.

To counterbalance the additional content you didn’t opt-in to seeing, Instagram is bringing back the chronological feed which only contains content from followed accounts.

The other feed Instagram is introducing is similar to Twitter’s lists, in that it allows you to curate the accounts you want to see content from.

Here are more details about the updates coming to Instagram, which are said to give users more control over their experience.

Updates To Instagram’s Home Feed

In an update that’s confirmed to be rolling out soon, and is already available in testing for select users, the Instagram app is going to contain three types of feeds.

The three feeds include:

Home: This is the Instagram experience you know today where content is ranked algorithmically based on how interested you’re likely to be in specific posts.

Favorites: This feed contains content from accounts that you want to make sure you don’t miss things from. You can choose which accounts appear in this feed, kind of like Twitter lists.

Following: This is a chronological list of posts just from accounts you follow.

In a video published by Head of Instagram Adam Mosseri, the two new feeds are previewed and details are shared regarding changes to the existing home feed.

Mosseri says these changes are being made in an effort to help people feel good about the time they spend in the app.

He believes giving people ways to customize their Instagram feed can create a more positive experience.

At the same time, however, the main feed is going to stray further away from the content people have opted into.

This is stated while Mosseri is describing the new ‘Following’ feed. He says (emphasis mine):

“… The third we’re calling ‘Following’ — and it’ll be a chronological list of posts just from accounts you follow, because Home is going to have more and more recommendations over time.”

That’s good news when it comes to content discovery, as it creates the potential for accounts to get in front of more people and build an audience.

Though it could lead to a worse experience if people suddenly find they’re not getting enough of the content they want to see when they open the Instagram app.

At least they’ll be able to quickly switch over to either the Favorites or Following feeds from an easily accessible drop down menu.

As mentioned, these are already available in testing for some users. Mosseri says he hopes the full experience will launch in the first half of this year.

Source:

Testing Feed Changes 👀

— Adam Mosseri (@mosseri) January 5, 2023

Featured Image: Camilo Concha/Shutterstock

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Instagram Follow Train: Rules, Groups, Guidelines

In this article, you’re going to learn exactly how Instagram Follow Trains work.

This strategy has helped countless of people to grow their Instagram followers and increase their engagement rates.

However, you’ll need to know a few things.

Where to find an Instagram Follow Train, and how to use them correctly to get results.

Because at the end of the day, you want to get real, engaged followers and not people that will ghost you for the entirety of their follow duration.

At the end of this article, you should be able to utilize Instagram Follow Trains correctly and grow any Instagram account from 0-1000 followers.

Let’s get right into it.

What is a Instagram Follow Train?

An Instagram Follow Train (also known as the Instagram Follow Chain), is where a group of people share their Instagram handles and follow each other.

In other words, they’re utilizing a strategy known as the follow for follow.

To put it simply, the follow for follow strategy is the act of following as many people as possible, preferably in your niche, for the hope that the person would follow you back.

Instagram Follow Trains works exactly the same way.

Do Follow Trains work?

Yes, Instagram Follow Trains work tremendously well if you’re utilizing follow for follow groups on top of it.

We did a case study to analyze the potential of Follow Trains using a couple of brand new accounts.

Here’s the result we got:

Day 1

This is day 1 of utilizing Follow Trains for means of growth. We gained 180 followers in less than 3 days.

Month 2

Exactly 2 months later, we managed to hit 1,000 followers.

Keep in mind not only we managed to achieve 1,000 followers in a moderate duration, but at that period of time, our posts had a fairly decent engagement rate as well (around 30%).

From this case study, you can infer that Follow Trains do in fact work really well, if you’re utilizing them correctly.

But we’ll talk more about that later.

How do you find Instagram Follow Trains?

Now, here’s the million dollar question. How do you find good Instagram Follow Trains?

We got you.

For a start – our website, Followchain is an Instagram Follow Train.

Specifically, Followchain is a follow for follow community for Instagram.

It’s a great place where you can self-promote your Instagram and find people to follow in your niche. That way, not only you can easily grow your followers but increase your engagement rates.

The best part is, it’s free for life.

Treat it like a social network where you can network and connect with others through Instagram.

You can sign up for free here.

Once you’ve registered and verified your email (make sure to check your junk/spam mail), you’ll notice a long list of people sharing their Instagram handles along with a short description of themselves.

You should do the same.

Instagram Follow Train rules

To make your lives easier, here’s a simple 3-step process you can use when utilizing an Instagram Follow Train.

Step 1: Share your Instagram link on the site on a daily basis.

Step 2: Find and follow others that are in the same niche as yours in these communities (this will greatly increase your engagement rates and mitigate ghost followers).

Step 3: Send a direct message to those users on Instagram that you have followed that you came from the respective community for a follow back.

Note: If you carried out step 3, there is a 95% chance that the user will follow you back. So you don’t have to worry about users not reciprocating.

An Instagram Follow Train comes with both positives and negatives.

The community aspect.

Joining a follow for follow group means that you’ll be part of a community of like-minded people who’d reciprocate follows and engagement.

The community aspect of it is super nice. You can also forge friendships and have occasional banters between one another.

Knowing that you’re part of a community has the ability to boost your confidence in the world of social media.

In Instagram, it’s all about a numbers game. Metrics do matter whether we like it or not.

And the reality is, not many people have a strong social media network. Follow Trains (follow for follow groups) help people to expand their network easily.

You’ll get to find interesting people and new accounts to follow

Instagram Follow Trains reinforces the Instagram search engine.

In other words, you’ll be able to find unique accounts of people that you wouldn’t be able to find through an Instagram search simply because you do not know their Instagram handle.

Using an analogy – you’ll need to ask for someone’s Instagram username before following them. Otherwise, you’re going to have a hard time finding their profile.

Follow Trains (follow for follow groups) allows people to share their Instagram handle along with a short description about themselves or the content that they post.

This allows you to have a better understanding of their niche and the ability to follow them if you truly enjoy their content.

It’s a quick way to grow your Instagram Followers

Utilizing Follow Trains by joining follow for follow groups is one of the quickest ways you can grow your Instagram followers which produces results.

This is because if you send a direct message to the user you’ve followed that you came from the respective community; they’re almost guaranteed to follow you back.

Additionally, if you’re meticulous about who you’re following/direct messaging, your engagement rates will be high because both parties are in the same niche.

Your feed will be cluttered with random posts (if you’re not careful about who you’re following)

The problem with utilizing an Instagram Follow Train is that your feed will be cluttered with random posts if you follow literally everyone in the follow for follow groups.

You’ll have to spend some time muting posts that you do not like and people that post way too much.

Hence, the correct way to utilize Follow Trains is to carefully select who to follow. Check their post consistency and their feed.

If you don’t like the person’s content, it’s best not to follow them at all.

One more follower (low quality) makes no difference.

It’s really time-consuming

If you’re hoping to utilize a Follow Train (follow for follow group), you’ll have to be prepared to allocate 1-2 hours of your time daily on this strategy.

It takes a lot of time and energy to follow and direct message 50 users a day; if not 10-20.

Hence, you shouldn’t utilize this strategy if you’re not willing to put in the work.

There’s always going to be a handful of ghost followers

You need an app to constantly track ghost followers (users that don’t engage on your posts at all).

Again, if you’re not careful about who you choose to follow, the engagement you’re going to be getting might be low because both parties don’t enjoy each other’s content and you guys might end up muting posts.

You need to consistently remove ghost followers to keep your engagement rate high.

At the end of the day, engagement is the most important metric on Instagram.

If you have a high follower count but very low engagement rates, you might have a poor quality account.

The conclusion: Should you use an Instagram Follow Train?

Yes – If you’re willing to set aside your followers to following ratio and have the willingness to allocate 1-2 hours of your time direct messaging users, then you should utilize it and join a follow for follow group.

No – If you hope for a perfect followers to following ratio and detest hard work, then using a Follow Train is not ideal.

Are you struggling with growing your Instagram followers? Stop paying for agencies that require your Instagram password or growth services that utilize bots or fake followers. Followchain is the only solution you need. Sign up and create an account for free today.

Author: Lim How Wei. Lim How Wei is the founder of Followchain, a community that simplifies growth and networking for Instagram users. Feel free to follow him on Instagram.

11 Tips To Get More Instagram Followers

Let’s face it. Instagram is only fun if other people are following you. However, when most of us first sign up for Instagram, hardly anyone is following us. In this article you’re going to learn some simple and ethical techniques to build a following on Instagram.

There’s a lot of demand for Instagram followers, and different scams and spammy techniques have been created as a consequence. Needless to say, these techniques don’t work (and Instagram will likely delete your account if you use them), so this article only focuses on legitimate ways to get more Instagram followers…

1. Understand why you want more Instagram followers

Before you start using the techniques described in this post, take a second to think about why you need more followers. Is it because Instagram is boring when nobody is following you? Is it because you want to get exposure and feedback for your photography? Do you want to use Instagram to promote your business?

All of the above are legitimate reasons to build an audience on Instagram, but I don’t think it’s a good idea to gain more followers to boost one’s ego or street cred. You should only keep reading if you have a good reason to build a following on Instagram.

2. Pick a focus for your Instagram profile

Your profile needs to have a clear focus if you want to be successful on Instagram. If your goal is to showcase photography, don’t post photos of food or drinking with friends (or even worse – screenshots). Your target audience only wants to see great photography!

If you use Instagram to stay in touch with friends, it’s OK to post whatever you like, but the chances are that people who don’t know you won’t be interested in following you. Why would people who don’t know you want to see what you had for lunch today?

For a business I recommend posting awesome photos that people in your industry want to see (like beautiful beaches if you’re a travel agency) while occasionally giving people a behind-the-scenes look into your company to build a more personal relationship.

3. Write a personal description 4. Make your Instagram feed awesome

Your last 30 photos should always look awesome, because when people make a decision whether to follow you, they look at your latest photos to get an idea of what they can expect from you in the future. If there are photos they don’t like, they won’t follow you.

It goes without saying that quality is more important than quantity. Delete your bad photos if you have to. Build a portfolio of at least 20 great photos if you’re just starting out. The following techniques will only work if your Instagram feed looks awesome.

5. Use hashtags to find potential followers

In order to get more followers, you have to get in front of the right people, and the easiest way to do that is through hashtags. If you’re a landscape photographer, search for other landscape photographers using hashtags such as #landscape. If you have a golf brand, look for people who play golf using hashtags such as #golf.

6. Reach out to potential followers

Liking is the by far the quickest out of the three, but it only works for users who don’t get many likes. People with many followers are used to getting likes all the time, so they no longer pay attention to them. If a photo has more than ten likes already, only the total number of likes is displayed and probably no one will notice your like.

Following someone and also liking their photos is more likely to get their attention, but you can only follow a limited number of people within an hour and in total. I would only recommend following people whose photos you actually want to see in your feed. If you just start following everyone, your Instagram feed will quickly become useless.

8. Do not post many photos at once

Once you get some new followers, it’s important that you keep them. The easiest way to lose a follower is to post many photos at once, which makes them a lot more prominent in your followers’ feeds. If they don’t like one of your photos, they probably won’t bother to unfollow you. But if you post too many photos at once, they might…

9. Don’t hashtag spam

Some people try to tag their photos with every possible hashtag – especially the popular ones – hoping to get more exposure. From my experience Instagram gives you the same amount of hashtag exposure no matter how many you include. Of course, a long list of irrelevant hashtags in the description of your photo just looks really bad, and your followers don’t want to see that. Your can use some relevant hashtags, but don’t be spammy.

10. Stay away from scams and spam

Some people go crazy about getting more Instagram followers, and different scams and spammy techniques have developed as a consequence. Forget about buying followers, begging for shoutouts, trading likes for follows, and so on. None of that works.

11. Engage with your audience

There are a few simple things you can do to keep your audience engaged. First, you should post regularly – at least a few times each week so that people don’t forget who you are. Try to add an interesting description to your photos whenever possible.

As you can see there are legitimate ways to build a following on Instagram, but they take some work and dedication. At the end of the day, people will only follow you if your feed looks great, and how many new followers you get depends on how many people check out your Instagram profile.

You might also want to check out:

Emil Pakarklis is the founder of iPhone Photography School, a website that helps people take better photos with the iPhone.

How To Get More Followers On Instagram

Want to know how to get more Instagram followers? You don’t need to pay for fake followers or use bots — just follow our guide.

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

increase brand awareness

boost product sales

drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach:

Where do they live?

What do they do for work?

When and how do they use Instagram?

What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Source: @themillerswifecustomcookies on Instagram

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Source: @itsclaudiatravels on Instagram

Need ideas for your own username? Try our free Instagram name generator.

Optimize your Instagram bio and profile

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous Instagram grid

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.

Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!

Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week.

Post at the right time

Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

You can also use Hootsuite to schedule Instagram Stories and Reels.

Step 3. Make yourself findable

Use relevant hashtags to reach new users

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

Customers

Suppliers

Other relevant businesses

Colleagues or employees

Someone who taught you a skill or told you about something you share in the post

Anyone who appears in the photo

Encourage others to tag you

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

Embed Instagram posts in your blog

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

Aim for the Explore page

Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

Source: Instagram

Step 4. Engage with your community

Follow relevant accounts

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

Try an Instagram Live collaboration

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

Source: Instagram

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

— Instagram (@instagram) July 7, 2023

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an AR filter

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

Source: @gucci on Instagram

Run contests

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

Get Started

Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

What You Do When You Don’t Know…?

Transcript:

As a culture, I find we’re OBSESSED with quiz shows. Why? It’s a simple answer: we love to test our knowledge. We put value on intelligence. It becomes a literal competition to see who is the smartest. You can look beyond quiz shows and look at any standardized tests as further evidence of that. As much as I appreciate smart people, I’ve come to realize that the true test is not what you know, it’s what you do when you don’t know.

It’s how you overcome obstacles..that’s the real test of the mind. It’s easy to look at someone we think is smarter than us and feel inferior. The reality is none of us are born with any knowledge. It must be learned and attained throughout life. As writer David Foster Wallace said, “I have come gradually to understand that the liberal arts cliché about teaching you how to think is actually shorthand for a much deeper, more serious idea: learning how to think really means learning how to exercise some control over how and what you think.” That’s right. We must learn how to think in order to learn because if we don’t, we’ll forever feel overwhelmed by any subject – simple or complex.

Let me posit it to you this way – how many friends or family members do you have that try their hand at something, rave about it, only to weeks or months later push it out of their lives completely. When asked, their explanation may be the infamous: “it wasn’t for me”.

Here’s a concrete example: I know plenty of people who start tennis, love it and see themselves become better and better. Then they hit a plateau. They can’t overcome it and thus stop playing tennis. The initial incline is evident in all areas both physical and mental. Those who quit as soon as they reach the first dilination from this upward trajectory are referred to as dabblers. They try their hand at it only so far as it provides reward for their efforts.

Here’s a reality check: in all disciplines of life, there will be plateaus to overcome. This is exactly where the notion of what you do when you don’t know comes in. What will you do when you stop improving? What happens when you stop seeing results? What will you do when the going gets tough? What will you do when you simply just don’t know?

The reason why many scrap activities, goals and projects altogether is because it’s far easier to quit. Quitting is the default action most people take unfortunately, and it’s rather sad. Often, you’ll hear people refer to someone as quitting on their dreams. And that’s exactly what it is most often.

But there are several strategies beyond giving up: mentors, books, online videos or articles, classes, groups…you get the picture. Usually, the harder the problem, the more you’ll have to employ a combination of those. Your ability to figure out what to do when you don’t know will impact how fast you’ll be able to work through those roadblocks. If you research solutions to similar problems of the past, discuss it with people deemed experts within those arenas, you can chip away at the problem. Just never give up – It’s not easy, but It’s that simple!

However, the real challenge is often that even those who overcome these hurdles are surprised by such hurdles whenever they come up along the way. If we look at a chart, we classified the first type of person as a dabbler, quitting at the first obstacle. The people who overcome these hardships but don’t see them coming, will eventually be decimated by their inability to foresee such roadblocks. With each breakthrough, they lose a certain amount of passion and energy because of the effort required in overcoming it.

In a way, it’s a combination of perseverance and patience.

So next time you watch or meet someone who knows a lot, rather than be intimidated, learn from them. If you don’t know something they know, it’s okay. Ask for clarity. Ask them to explain. People may try to judge you or demean you for the things you don’t know. Don’t give in to those taunts. You know things they don’t know.

Understand, I do value knowledge. But as you go through life, let your thirst for knowledge be a driving force, not a goal. Study your passions and execute them to the best of your abilities, and as time goes by, continue to get better because of what you’ve learned along the way.

As a start, focus on identifying how you learn best: is it visually, kinetically, or auditorily. This will help yield results faster as each of us have different ways we learn. Happy learning.

Lastly, here’s some quotes to both inspire you and reinforce the lesson:

“It’s not that I’m so smart, it’s just that I stay with the problem longer.” -Albert Einstein

“Success consists of going from failure to failure without loss of enthusiasm.” -Winston Churchill

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” – Pele

“Develop a passion for learning. If you do, you will never cease to grow.” -Anthony J. D’Angelo

“Change is the end result of all true learning.” -Leo Buscaglia

Pinterest Updates Algorithm To Surface More Content Types

Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.

While that model is effective at maximizing user engagement, it’s not the best model for surfacing a variety of content types.

But that doesn’t necessarily mean they wouldn’t engage with video content if it were to be surfaced.

Pinterest found itself with a problem of wanting to boost more content types while still keeping content recommendations relevant.

To solve this problem, Pinterest is introducing a real-time ranking system for its home feed called “controllable distribution.”

Controllable Distribution

Pinterest describes controllable distribution as a “flexible real-time system.”

It’s not a complete algorithm overhaul. Rather, controllable distribution is only applied after the traditional home feed ranking algorithm.

Controllable distribution makes it possible to specify a target for how many impressions a certain content type should receive.

For example, controllable distribution could be used to specify that 4% of users’ home feeds should contain video content.

This is done through a system that tracks what percentage of the feed was video in the past. Then, the system boosts or demotes content according to how close that percentage is to the specified target.

Pinterest says this can be accomplished while still respecting users’ content preferences.

What Does This Mean for Marketers?

As a real-time system, the controllable distribution model will be continuously adjusted.

On one hand, that means the home feed won’t get stale for users.

On the other hand, it’s not exactly possible to optimize for an algorithm that changes in realtime.

Pinterest is diversifying the types of content in the home feed. If you want more opportunities to show up in peoples’ feeds then diversify the types of content you publish.

For example, if you only publish photos, then consider adding some videos or GIFs to the mix. Maybe some product pins if you’re an e-commerce retailer.

Pinterest’s target for displaying certain types content will be changing all the time.

Publishing a wide variety of content will help ensure you have the right type of content available at the time Pinterest wants to display it.

Related: 25 Facts You Need to Know About Pinterest

Additional Notes

Pinterest’s home feed ranking team used to do manually what controllable distribution is designed to do algorithmically.

Yes, Pinterest’s home feed ranking team actually used to step in and adjust how often certain types of content appeared in users’ home feed.

Yaron Greif of Pinterest’s home feed ranking team describes the old process as “painful for both practical and theoretical reasons.”

“In practice, these hand-tuned boosts quickly became unmanageable and interfered with each other. And worse, they often stop working over time — especially when ranking models are updated. We regularly had to delay very promising new ranking models because they broke business constraints.

In theory, controlling content on a per-request basis is undesirable because it prevents personalization. If we show each user the same number of video Pins we can’t show more videos to people who really like to watch videos or vice versa.”

Pinterest says it’s committed to investing in the post-ranking stage of surfacing content. So it’s possible we may see this model applied elsewhere on the platform in the future.

Source: Medium

Related: 10 Tips to Get More Followers on Pinterest

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