Trending December 2023 # Logic Pros Live Loops Launchpad Diary: Creating Custom Hardware Control Surfaces # Suggested January 2024 # Top 14 Popular

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After exploring some techniques and functionality to bolster performance potential last time around, today we are taking a look at custom Launchpad modes and creating our own bespoke controls for Logic Pro. Continuing our journey towards complete creative hardware dominance over our instruments and tracks in Logic Pro, these custom made templates allow us to quickly and simply throw some widgets around to personalize hardware control over just about every parameter your trackpad can find. Used in combination with Logic Pro’s particularly powerful Learn assignment functionality, Novation’s Components Editor is a simple and effective way of expanding Launchpad hardware control well beyond the factory limitations. 

Custom Launchpad modes – Novation Components

Available both online and as a standalone app, Novation Components is an editor of sorts, allowing you to make use of factory made templates for the controls and 8×8 grid buttons. You can also create your own custom made templates that are housed within your Launchpad’s “Custom” menu button — each model has a select maximum number of Custom Modes or user-made templates that it can have loaded and you can save the rest of them within the Components app (here’s a handy chart along with some details on the number of Custom modes for each model). These user-made custom Launchpad modes are actually quite simple to create using the Components editor’s widget system and are another way to bring sound shaping controls, FX parameters, and much more to your hardware control rig. 

While the possibilities can get quite deep and even somewhat complex, today we will be taking look at some the most simple and powerful applications that have become go-to techniques in our rig thus far. A quick row of assignable faders can go a long way in bringing even more hardware control to the picture, all while expanding creative potential by way of introducing sound design/shaping controls to the Launchpad setup. Some of the current-generation models already have built-in control pages for volume faders and sends, but we can also, and quite quickly I might add, bring Logic Pro Smart Controls, your favorite FX parameters, sound shaping controls, and well just about anything Logic Pro’s Learn assignment feature works on.

Custom Launchpad faders

Once your Launchpad is connected with Components software (you really just ensure your Launchpad is plugged in to your Mac then go get the free app or log in to the browser version), you can choose to explore the factory-made templates, or create your own Custom Mode, which is what we will be zeroing-in on today. In either case, it’s as easy as making a selection, hitting the Send to Launchpad command and choosing which of the available Custom Mode slots or pages you would like it on. 

A great way to introduce yourself to creating Custom Modes for your Launchpad Logic Pro rig is just to focus on the Fader widgets. A simple drag and drop process allows you to create faders that you can then assign to just about anything in Logic and effectively offer up another grid of custom hardware controls for Live Loops and more. 

So let’s go ahead and quickly run through that:

Drag and drop some fader widgets to the Launchpad image on screen to begin creating a Custom Mode. 

For this example, let’s just set each Fader widget to different CC number and leave them on MIDI channel 1. This way we can now assign each fader to any setting we want in Logic, be it the Compressor interface, or a collection of parameter controls across an entire project, or just some select sound shaping parameters for some special performance flourishes. (Use the same CC channel for multiple faders to create big, thick mega-faders on the Launchpad). 

Then simply using Logic Pro’s Learn assignment functionality, we can get each of our new Custom Mode faders to control whatever we want. While you can browse through our classic breakdown of the Logic Pro assignment learning process right here, the shortcut might suffice for now: 

Navigate to your new Custom Mode page by hitting the Custom/User button on the Launchpad. Identify which parameter or control you want to assign to your Launchpad custom faders on Logic, then simply hit Command L to bring up the assignment window (in this case it might be easier to just focus on the “Easy View” tab along the top of this window). Wiggle the fader row on your Launchpad you want to assign the control or parameter to, and you’re done. Repeat the process for each fader to create your own new deck of hardware controls.  

While there’s nothing overly new about these Components feature, nor is this the most complex application there of, it has been a particularly powerful setup that doesn’t take much longer than 5 or 10 minutes to create. It can also be infinitely altered to meet your needs on both a project-by-project basis or just as the need arises during your creative explorations. 

Lately we have been running one Custom page worth of faders to adjust sound shaping parameters on select instruments for special flourishes in the arrangement, while another houses the most integral parameters on the main sound’s Phat FX. Another might be bringing a stack of high and low pass filters onto a Custom Mode page for a touch of dynamics throughout a performance on particular instruments. The possibilities are endless here, quite fun to play around with, surprisingly useful, and another step towards complete creative hardware control in Logic Pro — all with just one near mindlessly-made setup that took mere minutes out of your creative focus.

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New Tiktok Tool Surfaces Useful Insights For Marketers

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.

With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.

Featuring dozens of filters, TikTok Insights allows you to cut through data that’s irrelevant to your business and get only the insights that matter.

TikTok Insights is free to to use, making it an ideal addition to your marketing toolbox.

Here’s more about how to use this new tool and how it can assist your TikTok marketing efforts.

TikTok Insights Tool

TikTok Insights surfaces bite sized pieces of data that can help businesses refine their marketing campaigns.

When you first land on TikTok Insights you’re presented with a selection of tiles that each contain a piece of data.

You can sort through the tiles by selecting different filters on the left side of the screen. You can get as granular as you want.

If you want general data about Gen Z, you can get that. Or, if you want data about how American Gen Z users respond to tech & electronic marketing, you can get that too.

In addition to filtering by demographics and industries, you can also get data related to specific events and holidays.

Should you feel like getting a head start on planning Christmas marketing, for example, you can simply select the corresponding filter.

At the bottom of each tile TikTok shows you where the data comes from if you hover over “Source” on the left.

There’s limited data available at the moment. If you add too many filters you’ll likely run into instances where there’s no results available.

However, there’s much potential for TikTok Insights to be a valuable resource as it gets built out over time.

Reasons For Creating Financial Conglomerate

Definition of Conglomerate

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Explanation Examples of Conglomerate

The United States and many developing countries have witnessed several successful conglomerates, and the combined group company is now world-famous. They are into several businesses with one head i.e. one parent company along with many subsidiaries.

Honeywell: This is one of the famous examples. This company has diversified businesses such as Oil & Gas, Security and Alarm alert equipment, Scanning equipment, Thermostats, Vehicles, Apartments, etc.

The Walt Disney Company: The Company is also into several businesses like Media, entertainment, parks resorts, consumer products, etc.

Tata Group: One of the best examples in South Asia is the Tata group of companies. They deal with Cars, information and technologies, consumer agricultural products, hotels, resorts, Steel, defense, Media, telecom, financial services, etc.

Johnson & Johnson: It is one classic example of a conglomerate; the Company is very famous because of its baby products but it is a conglomerate and works with diversified companies and also deals in medicines, medical instruments, parks, trusts, etc.

Berkshire Hathaway Inc: This company is a multinational conglomerate and deals in Electric, Newspaper, Retail, Consumer Products, Vacuum cleaners, etc. This company never pays its investors dividends. They are famous for buying entire companies if that suits their requirements, and by following this, they are now on the top and are now the world’s biggest conglomerate.

Reasons for Creating Conglomerate

This can provide a better platform for businesses.

This is important because it helps in the growth of businesses.

It is due to the conglomerate the companies can gain investors’ value and the investor’s trust.

Diversification can also help the parent company to reduce its cost to a certain level.

The conglomerate helps to provide many other business opportunities to small companies.

The risk is also being shared in the case of the conglomerate.

The conglomerate is done to understand the interest of the management as well because it can be possible that a particular company is doing very well after the conglomerate.


The risk gets divided amongst the companies. Therefore, investors can be encouraged to invest in the companies.

Large organizations can also get a fair chance to check their interest, and this is possible only when diversification is allowed in the business. Thus, the conglomerate plays a vital role here.

This can help grow the capital market for the group of companies because the investors will build trust in the business and its products.

This helps to rapidly grow in terms of business valuation and investors.

Large organizations can function even better when some small yet good subsidiaries form a part of them.

The service sectors are also managed by the companies. In the case of a conglomerate, if one of the service sector companies merges with a large company, then it can provide better opportunities for the group company. The resources can be easily managed with the subsidiary, and thus, the business will be done very efficiently.

As the company becomes larger, the resources will also have to be increased, and thus it is sometimes challenging to manage the employees and their costs.

It can be sometimes very difficult to come to any conclusion because when several minds are involved in some simple decisions, then it can become very difficult to come to any conclusion.

If any of the businesses doesn’t do justice to the entire group, then it can reduce the brand value of the parent company or the subsidiary company.

The experts of the subsidiary may have to suffer because of the inequality given to the smaller section.

Less focus and less innovation can also be witnessed with the conglomerate are not successful.

The entire business can get a negative report because of one of its subsidiaries.


The conglomerate is a very popular term and is associated with big companies with large net worth. The companies to find better opportunities and to attempt the diversification of their business involve themselves in the conglomerate. There are several successful examples of conglomerates across the globe. Still, the conglomerate should be done very carefully because if it does not work out, then the losses can be huge.

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Creating A Link Building Dashboard

If you are actively building links as part of your SEO efforts, you are probably tracking your metrics, but are your metrics helping you? You should be actively watching KPI’s to ensure your link building is heading in the right direction. This begs two questions two questions: What KPI’s do I track and how do you record these metrics so that they are actionable?

The second question is pretty easy – you should be tracking your KPI’s in a dashboard. This is great because it allows you to see trending data for your important metrics that should be shaping your link building efforts. I have made a link building dashboard template that you can download here.

So what metrics should you be tracking? You should be watching KPI’s that indicate the results of your efforts so that you can reshape your link building efforts as needed. The following are the metrics that I track, as they impact how I focus my time:

Total Links

This is pretty straightforward – How many external links are pointing to your entire domain. If you want to create a competitive intelligence dashboard, you can also include your competitor’s links. I recommend using Google Webmaster tools data for this KPI – Don’t forget to subtract internal links as Google includes this number in WMT.

Number of Linking Domains

While it is good to know the number of links pointing to your site, the number of linking domains has a higher correlation with good rankings and is vital to track. This is really good to watch alongside your total links graph as it will help you understand if you are getting a lot of contextual links or if you are getting less valuable links, like sidebar links.

Number of Linking Domains Gained

How successful are your efforts? How many linking domains are you gaining each week? This is a good number to look at to judge the scalability of your efforts in order to help evaluate your effectiveness. If you are putting a lot of effort in but are only getting a few mediocre links, then you should probably look into a different tactic.

Number of Phrase Match Anchors

I like to know the number of links I am building with targeted anchors. I track how many links use phrases containing the anchors that I am targeting. While the raw number is helpful for seeing the effectiveness of your efforts, it is really important to look at this as a proportion of your links. You want to make sure you don’t have 50% of your links being targeted anchors as this is indicative of targeted link building efforts that could easily be detected by search engines.

Number of Branded Links

How many links contain your brand name? Create a percentage of the number of branded links compared to your entire backlink profile. You should know your competitive landscape and what the branded backlink portfolio of your competitors looks like.

Links to the Homepage

How many of your links are pointing to your homepage? You want to create a dashboard that will show you the ratio of links going to your homepage. Compare this ratio against that of your competitors and the top ranking sites. The purpose of this is to make sure that you are still building links in the appropriate ratio to corresponding pages so that your backlink profile doesn’t appear unnatural.

I created a template that you can download and put your own data in that you can download here.

While there are a huge number of other metrics you can track, and that you should probably look at, these are the KPIs I track consistently. As this is for a dashboard, you want to only include the vital metrics that give you a quick overview of the performance of your link building; you should be able to tell if something looks off and needs further investigation.

Creating An Online Retention Plan

Retention techniques to support your online marketing strategy

For any digital marketing strategy or integrated digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve.

This blog post focuses on creating an actionable plan around retention, which by definition is maintaining or preserving your existing customer base loyal to your product offering.

Retention should be at the heart of your digital strategy in maintaining and building communication with your existing customer base.

Know your audience?

Before embarking on your retention strategy, understanding your audience is a key requirement to ensure the chosen retention tactics are in line with your existing customer base – so begin to build up a profile of the type of customer/s that interact with your brand.

Retention is about engaging with your existing customer base, so you should already have a wealth of analytical insights on who your customers are, how they interact with your organisation and their purchase patterns.

Key insights to consider when analysing customer data include for a retention plan:

Search marketing metrics – brand/non-brand search terms, referral sites, bounce rates (based product sections/items)

Sales – Average Order Value, Repeat purchase rates, Geographical split (UK, rest of world), Most popular products sold, seasonal sales trends

Channels of interaction with your brand – e.g. Affiliate, Social Media, Search (SEM), Email – and impact in driving existing sales revenues i.e.which channel is most profitable for the business.


To bring this existing data ”to life’, think about creating various personas of who your existing customer is.

Types of Personas should be built based on the data you’ve collated such building an age profile, the channel they interact with, level of frequency in visiting your digital platform (website, mobile, app) and frequency of purchase.

The Persona also helps the rest of your organisation who the customers are and helps you to get buy-in from across the organisation – for example, here are a few Persona examples for an online sports retailer:

Persona Examples 

Persona A: Steve is a 28-year-old professional who is single and with a high disposable income. He has a keen interest in Football and supports a premiership football team. He likes to display his allegiance to his club by wearing the latest replica shirt as it is launched each new season. Steve is comfortable in ordering online and engaging with social media to keep up to date with the latest football news and football product launches through online forums and partakes in football games e.g. Fantasy Football.

Persona B: Clare and Rob are both 34-year-old professionals who are married with two children. Both children partake in Football lessons at school and are both avid Manchester United and Liverpool supporters, each having favourite footballers in Wayne Rooney and Steven Gerrard. They both like to show off to their friends with the latest club replica shirts and ask each year for the new football shirt from their parents.

What are the Objectives for your retention strategy?

By bringing together the background and situation of the organisation (Understanding your audience), this content should now provide you with a set of Objectives as to why there is a requirement for a retention plan.

To ensure success and buy-in within your business, create your set of retention objectives around the SMART principle.

SMART principle ..

Achieve 25% of existing customers to service their online account within 12 months. This would be defined such as: visiting the site, logging into their online account, making a repeat purchase as a few examples.

Drive 30% of existing customers to make a repeat purchase within 6 months through the website.

 Retention Tactics

Now begin to define how these objectives will be realised – by identifying which digital marketing tactics you plan to use as a retention technique in meeting the objective of the plan. The chosen tactics should be justified from the findings you uncovered in evaluating your existing customer and how they interact with your brand in section 1.

As an example, here are a list of digital techniques tailored for retention with defined retention measurements linked back to the Objectives laid out earlier in this post:

1. SEO

Create and optimise content for your existing customer base in order for them to service their existing account through a content plan

On page optimisation – key on page factors influence on rankings within SERPS so it’s essential the content created has been optimised for visibility within search engines through best practise on page techiniques. Think about the URL of the page, who the content page is for, heading and image tags as well as internal URLs. How would this page be found through the existing site architecture?

Product descriptions – Each product on site should include relevant imagery and product information that is unique on site. Ensure the content is tailored to the defined audience from the creation of personas as mentioned in section 1

Link building – Pro-actively target websites your existing user-base also use. From analysing your site referrers and most effective affiliate websites, this should provide you with a pool of prospects to launch a link building campaign to drive referrals to your site. Also consider your competitor sites – ensure you’re providing a level of differentiation and ask the questions how is my product offering unique and why would a website link to this content over a competitor?.

2. Email

Creation of email templates – create and test out multiple email templates to your existing customer base and begin to monitor the effectiveness of your emails – look to segment your customer base and see which segment drives the best performance based on your retention measures e.g. repeat purchase.

Ensure the right email technology is in place – if you’re using a 3rd party email software provider, does it provide you with the opportunity to create multiple email templates? the right metric reporting?

Ensure email lists are data cleansed before commencing a campaign – have you removed and are up to date with existing customers who wish to be unsubscribed? Have you tested out your email success rate in hitting your customer inbox?

Personalisation: Segmentation of your email audience by product or defined persona group.

3. Social media

Analyse your current database of Social Media followers/fans

Create an Editorial content plan in place to drive timely content through SM channels – this should be based around the editorial plan mentioned under SEO in defining your content plan

Ensure you’ve provided In house training for staff to use SM channels in communicating with customers. SM provides a timely and cost effective channel in providing a real-time customer service channel.

4. Affiliate Marketing

Evaluate current program on commission levels offered compared to competitor programs – are any of your competitor programs incentivising affiliates to drive existing customer purchase and if not, could this be an opportunity for your own channel?

Analyse trends and performance of your existing affiliate program e.g. what % of sales driven through affiliates are from repeat customers?

Segment affiliate sites by performance to date

From your personas, commence a recruitment drive in driving more affiliate websites to sign up to the program that relate to your personas.

Monitor performance

With the chosen retention techniques in place, it’s crucial to measure and monitor the effectiveness of each channel throughout the campaign, so consider setting specific KPI’s for each channel.

By setting KPI’s, this means each measure can be quantified and used as objectives and provide on-going measurement.

The control phase of the report also provides insight into whether the overall objective of the campaign is being met within the set timeframe, e.g. 12 months.

KPI’s per retention channel

Here are a list of suggested retention measurements that could be considered.

1. SEO

Number of Outbound links generated

Traffic referral volume

SERP position for keywords

Pages viewed per visit

% of brand and non-brand search terms generated

Number of in-bound links generated.

2. Email

Number of email(s) sent out

Segment email lists by existing customers

Open rate of email campaign(s)sent

Repeat purchase rate through channel.

3. Social Media

Number of followers & fans

Measure engagement through re-tweets, likes etc.

% of referral traffic through to website

Volume of content pushed through SM (based on the content plan).

 4. Affiliate Marketing

Number of active affiliates

Recruitment of new affiliate accounts

% of total traffic to website

Repeat purchase rate generated through affiliate channel

Segmentation of affiliates by level of repeat purchase to main site.

Econsultancy (2012), reported that ‘attracting a new customer can cost up to five times as much as keeping an existing one’. The retention of the customer lifecycle is the most profitable one where the greatest level of relationship value is experienced so take time and ensure you have a defined strategy in place that listens and builds communication with your existing customer base.

Creating Border Animation Using Css

CSS is used to create beautiful and engaging border animations, which add movement and interest to a web page. To create border animation, we will first need to define a border for the element we want to animate, then we’ll use CSS transitions and animations to add movement to the border.

Border animations can be used to create hover effects on buttons, links, and other interactive elements. They can also be used to create loading animations that show progress while a page or element is loading. We can also use border animations on call-to-action buttons to make them more noticeable.

Approach – 1

we will create a hover effect that animates the border of an element when a user hovers over it.


Create an HTML document and define the title as “Hover Effect Border Animation”.

Set up the document’s body using a flexbox to center the box and give it a background color of #48b6ff.

Define a box class with inline-block display, padding of 10px, font size of 18px, the color of #333, and a 2px solid transparent border that transitions for 0.5s with ease.

Add a pulsing animation to the border with an infinite duration and ease-in-out timing.

When the box has hovered, change the border to a gradient from red to green to blue and disable the pulsing animation.

Define the pulsing animation with a keyframe that changes the border color from red to green to blue.

Add a div element with the box class to the body of the HTML document.

Save and view the HTML file in a web browser to see the hover effect border animation.


/* Set up the body with flexbox to center the box */ body { display: flex; justify-content: center; align-items: center; flex-direction: column; background-color: #48b6ff; min-height: 100vh; } /* Style the box with a transparent border */ .box { display: inline-block; padding: 10px; font-size: 18px; color: #333; border: 2px solid transparent; transition: border 0.5s ease; /* Add the pulsing animation to the border */ animation: border-pulse 2s ease-in-out infinite; } /* When the box is hovered, change the border to a gradient and disable the pulsing animation */ .box:hover { border-image: linear-gradient(to right, #f00, #0f0, #00f); border-image-slice: 1; animation: none; } /* Define the pulsing animation */ @keyframes border-pulse { 0% { border-color: #f00; } 50% { border-color: #0f0; } 100% { border-color: #00f; } } Hover over me Approach – 2

Here, we will create a loading animation by animating the border of the loading icon.


Add a CSS rule to style the loading animation by setting its size, shape, border color, and animation properties.

Create an animation called “spin” using the @keyframes rule.

Add the transform rule to rotate the element 360 degrees.


/* Styling the body element to center the loading animation */ body{ display: flex; justify-content: center; align-items: center; flex-direction: column; min-height: 100vh; background-color: rgb(253, 114, 114); }

/* Styling the loading element */ .loading { width: 50px; height: 50px; border: 5px solid #ccc; border-top-color: #3498db; /* Changing the top border color */ border-radius: 50%; /* Making the border round */ animation: spin 1s linear infinite; /* Adding animation to spin continuously */ margin: 50px auto; /* Centering the element with margin */ }

/* Defining the animation */ @keyframes spin { to { transform: rotate(360deg); /* Rotating the element 360 degrees */ } } Approach – 3

we will apply border animation to the call-to-action button using CSS.


Create a container and center it.

Style the element with a border that is initially transparent and a transition property that animates the border over 0.5 seconds.

Create a hover effect for the element that changes the border to a linear gradient of three colors: red, green, and blue.

Define a keyframe animation called “border-pulse” that changes the border color of the element over time.

Apply the “border-pulse” animation to the element initially.

When the element is hovered over, disable the “border-pulse” animation by setting it to “none”.


/* Set the background color and center content vertically */ body { background-color: #48b6ff; font-family: Arial, sans-serif; display: flex; justify-content: center; align-items: center; flex-direction: column; min-height: 100vh; } /* Style the button */ .cta-button { display: inline-block; position: relative; padding: 16px 32px; background-color: #ff4d4d; color: #fff; font-size: 24px; text-transform: uppercase; text-decoration: none; border: none; overflow: hidden; transition: all 0.4s ease-out; } /* Add a pseudo-element to create the border animation */ .cta-button:before { content: “”; display: block; position: absolute; top: 0; left: 50%; width: 0; height: 100%; background-color: #fff; transform: translateX(-50%); z-index: -1; transition: all 0.4s ease-out; } /* Change the background and text color on hover */ .cta-button:hover { background-color: #fff; color: #ff4d4d; } /* Animate the pseudo-element to create the border animation */ .cta-button:hover:before { width: 110%; } Conclusion

However, Border animations can sometimes cause performance issues, especially when used excessively or on large elements, leading to slow page load times and reduced overall performance. Some older web browsers may not support certain animation techniques.

We can also create border animations using SVG graphics and JavaScript. They allow more complex animations and provide more control over the animation.

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