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Netflix is lowering video bitrates in Europe because of coronavirus

Netflix will temporarily lower its streaming quality in Europe, after concerns that the video service might be putting too much stress on broadband infrastructure. On-demand services have proved to be a welcome distraction for people forced to stay home during social distancing, in an attempt to curtail the community spread of coronavirus.

At the same time, though, Netflix’s traffic has presented a not-inconsiderable challenge to infrastructure. As demands for higher-quality video have increased, in tandem with faster home internet connections and more affordable 4K TVs, the proportion of online traffic Netflix makes has risen too.

That might not be an issue at normal times, but having a far greater number of people at home during the COVID-19 pandemic has put greater strain on the system. At the same time, workers suddenly unable to go into the office and instead working from home are using video conferencing systems more frequently. Something had to give, and it seems that will be Netflix’s higher bitrates.

For the next 30 days, Netflix says, it will be reducing its streaming bitrate across Europe. “We estimate that this will reduce Netflix traffic on European networks by around 25 percent while also ensuring a good quality service for our members,” the company told SlashGear in a statement.

The decision comes after Thierry Breton, European Commissioner for internal market, confirmed he had spoken with Netflix CEO Reed Hastings about the potential impact of streaming. “Teleworking & streaming help a lot but infrastructures might be in strain,” the commissioner explained on Twitter. “To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.”

Important phone conversation with @ReedHastings, CEO of @Netflix

To beat #COVID19, we #StayAtHome

Teleworking & streaming help a lot but infrastructures might be in strain.

To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.

— Thierry Breton (@ThierryBreton) March 18, 2023

Netflix uses a purpose-built content delivery network (CDN), dubbed Netflix Open Connect. These are effectively localized stores for Netflix data, appliances the company provides to ISPs that are focused on delivering streaming shows and movies in the most efficient way possible.

Back in 2023, the company said that almost 95-percent of its global traffic is delivered via direct connections between Open Connect and residential ISPs. “Most of these connections are localized to the regional point of interconnection geographically closest to the member watching,” Netflix said at the time.

Even with the changes Netflix is making to its streaming bitrates, what you might see in terms of a difference in picture quality isn’t easy to quantify. After all, that depends on a variety of factors – network congestion, the devices you’re using to stream, and your individual ISP, among other things – so some people may notice a slight change and others will not. If you’re paying for a 4K tier you’ll still get a 4K stream, however; it just might be at a lower bitrate than previously.

Right now there’s no current talk of potential changes for Netflix’s streaming bitrates in the US.

You're reading Netflix Is Lowering Video Bitrates In Europe Because Of Coronavirus

Netflix Is Testing A Tv

I have not used regular old cable TV in years, and I am fairly pleased with this selection.

However, if there is 1 thing that I miss about it is only being able to pick up the remote, flip through channels, and find something to see without even considering it. Netflix is contemplating bringing back that facet of TV.

Also read: The Top 10 Digital Process Automation (DPA) Tools

The test started rolling out November 5, and will roll out widely in the nation beginning December.

The business says it picked France since”at France, seeing conventional TV remains hugely popular with individuals who only need a’lean back’ encounter in the place where they do not need to select displays.”

Somewhat ironically, the attribute is not available on streaming apparatus, set-top boxes, or TVs using Netflix built-in — it is only reachable via browser to begin.

However, I would not be amazed to see such a characteristic appear in more areas and apparatus shortly.

For all its flaws, a similar attribute in NBC’s Peacock is just one of the greatest things about the ceremony, and consumers are not losing anything from having a station or two they could tune into without needing to pick something.

Difference Between Coronavirus And Novel Coronavirus

As both “coronavirus” and “new coronavirus” allude to the present pandemic, they have been used interchangeably. With closer inspection, the crown-like spikes on their surfaces become more obvious. Such spike proteins are employed for receptor binding in the host cells.

The common understanding of these medical words is that the same thing has happened. Article titles like “Coronavirus Update,” “Coronavirus Outbreak,” “Brunei Reports First New Coronavirus-Related Mortality,” and “A Review of the 2023 Novel Coronavirus (Covid-19) Based on Existing Evidence” are all examples of news and research articles on coronaviruses. Each of these pieces is devoted to the same subject—the 2023 coronavirus disease (COVID-19) epidemic.

But to be more specific, the coronaviruses are a family of viruses that may infect the respiratory system (primarily the nose, throat, and lungs). The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) that produces COVID-19 is the focus of the new coronavirus in this case. Novel refers to the fact that this particular strain of coronavirus is the most recently identified. This section will continue to dissect the differences between them.

What is Coronavirus?

Coronavirus, also known as COVID-19, is a pandemic in which a virus is causing respiratory sickness and killing more people than the typical seasonal flu.

Genetics and origin of the coronavirus − The covid-19 coronavirus seems to have emerged originally in China, where it spread from an animal to a person. The specific host animal from which the virus originated is still up for contention. It has been discovered to be comparable to the SARS coronavirus, a single-stranded RNA virus with glycoproteins on its outer surface.

Symptoms and complications − A high temperature and a dry cough are the most noticeable and noticeable signs of covid-19 infection. However, the infection can cause serious lung damage in some patients, which can make breathing extremely difficult. This results in a lack of oxygen in the blood, which can lead to cardiac issues or failure of numerous organs. Age and health factors affect death rates, yet even young, seemingly healthy people might pass away.

Diagnosis − A human sample can be tested using RT-PCR. Some nations now offer drive- through testing locations where anyone may pull up and have a sample taken for testing. The test is effective because it confirms a diagnosis by checking for the virus’s unique genetic coding.

Transmission − It is believed that the coronavirus known as covid-19 is a zoonosis that was accidentally spread from an animal host to people. Human to human transmission then happened.

Risk factors and mortality − Mixing with infected people increases your risk, although you won’t notice any signs for a time. While treating patients with covid-19, medical personnel are likewise at danger. Because of this, several nations have adopted policies of social isolation in an effort to lessen interpersonal contact. The largest fatalities occur amongst those older than 70 years and who have other ailments. Diabetes and heart disease appear to enhance the risk of covid-19 problems and mortality.

Treatment − Pain relievers are used to manage the symptoms, and the patient may also require fluids to help with the dehydration brought on by the fever, as well as supplementary oxygen for any breathing issues. In really severe circumstances the person may need to be on a ventilator to support breathing.

What is Novel Coronavirus?

The novel coronavirus is specifically related to the SARS-CoV-2 coronavirus, which produces COVID-19, an infectious condition characterised by fever, cough, and shortness of breath. In addition to these, you may also experience a fever, chills, muscular and/or joint aches, nausea, vomiting, diarrhoea, and/or a headache. Bleeding from the nose and mouth, a drop in white blood cells, renal failure, respiratory failure, and death are all possible outcomes.

This was initially discovered in December 2023 in Wuhan, Hubei Province, PRC. Of the several coronavirus subtypes, this one is the most recent discovery; it is a member of the Beta generation. SARS-CoV-2 is the most contagious of the three SARS coronaviruses. The United States of America (USA), China (including Hong Kong and Macau), Italy, Spain, Germany, France, Iran, the United Kingdom (UK), Switzerland, and South Korea are among the top 10 countries hit by the pandemic. There have been more than 24,000 fatalities and 536,000 reported illnesses so far this year.

A Chinese investigation discovered that there are two types of SARS-CoV-2. In a study of 103 COVID-19 samples, it was determined that S type was the oldest strain, whereas the L type was more prevalent during the outbreak’s first stages. There is speculation among experts that one strain is responsible for more severe symptoms than another, but this has not been proven.

Differences: Coronavirus and Novel Coronavirus

The following table highlights the major differences between Coronavirus and Novel Coronavirus −



Novel Coronavirus


Coronaviruses are a kind of virus that infects the nose, upper neck, and lungs.

In particular, the novel coronavirus is related to severe acute respiratory syndrome coronavirus 2 (SARS-CoV- 2), the causative agent of COVID-19, an infectious condition marked by high body temperature, a persistent cough, and difficulty breathing.


Common cold-causing coronaviruses like 229E and OC43 were found in the 1960s.

The first case of the novel coronavirus was discovered in December 2023 in Wuhan, Hubei Province, People’s Republic of China (PRC).


There are seven distinct kinds of the coronavirus, with four of them (HCoV-229E, HCoV-OC43, HCoV-NL63, and HCoV-HKU1) considered to be relatively harmless. MERS-CoV, SARS-CoV, and SARS-CoV-2 are the other three known to generate outbreaks

One Chinese investigation found that there are two types of SARS-CoV-2. In a study of 103 COVID-19 samples, it was determined that S type was the oldest strain, whereas L type was more prevalent during the outbreak’s first stages.


Less specifically associated

More specifically associated

Rate of Transmission

Relatively slower



While coronavirus and novel coronavirus are both types of coronaviruses, they differ in several key ways, including origin, severity of illness, transmission, and diagnosis and treatment. It is important to understand the differences between the two in order to take appropriate precautions to prevent the spread of the novel coronavirus.

Bitgert To Hit $0.0001 This Year Because Of Its Blockchain

If Bitgert can kill another zero this year, then investors are looking at making good profits.

The price prediction for the


The price prediction of the




The price prediction for the Bitgert (BRISE) this year is $0.0001. The current price of the Bitgert is $0.00000118614, which means killing another zero before the year comes to an end. If Bitgert can kill another zero this year, then investors are looking at making good profits. But the question most people are asking is whether Bitgert (BRISE) can reach the $0.0001. The answer is that Bitgert has the potential to do better than this and could even kill two zero before the year comes to an end. Here is more about Bitgert and its competition:The price prediction of the Bitgert project looks good, but this is a project that has proven a force to reckon with over the past few months. The Bitgert coin was trading at $0.00000118614 at the time of this writing. The coin has killed a zero within a short period after the launch of its revolutionary gas-free blockchain, the BRISE BRC20 blockchain . The chain is still skyrocketing the Bitgert price. The products and projects coming on the Bitgert BRC20 blockchain will be the drives of the BRISE explosion. The Bitgert chain bridge is expected to explode the coin as the number of blockchains using the bridge increases. Bitgert exchange, which is LIVE in beta version, is launching and will increase the Brise chain adoption. There are also 1000+ projects from the Bitgert Startup Studio that will grow $BRISE value. All these factors will grow Bitgert price to $0.0001 or even above this chúng tôi Bitgert is on its way up, but there is also another coin that crypto investors need to check out is Centcex. The Centcex project has been getting a lot of attention from the crypto community because of the predicted huge. This is one of the projects designed to make crypto investors rich while at the same time giving blockchain users some of the best blockchain applications. The Centcex project has a limitless number of products built for the ecosystem. The products include all kinds of blockchain applications, including the crypto exchanges, dApps, user bases, staking programs, etc. The huge ecosystem will bring millions of blockchain users and generate huge revenues for the staking process. Centcex is the next big project after Bitgert Matic is another coin that is predicted to do well this year. The Matic coin is projected to be well in the market, but the prediction shows that it will be less profitable than Bitgert . When Bitgert is killing one zero or more, the Matic coin, currently trading at $1.42, is predicted to increase by 100%, which is more like doubling the price this year. The coming of the BRISE BRC20 blockchain has lowered the potential of the Polygon Matic platform to make a big impact on the coin. The blockchain has proven superior to the Polygon chain, which is one of the reasons why Matic might perform poorly. Immediately the Bitgert chain mass adoption grows, Matic might start falling.

The Value Of Video In Marketing Today With Joe Martinez

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What do you think about the value of video in marketing today?

Joe Martinez (JM): It has a lot bigger impact than people realize. The part I run into a lot that gets the pushback from clients or other marketers is that they’re not seeing the same results as with search.

And to me, that’s the biggest red flag of that statement right there. They’re trying to compare video with search, and the intent is totally different.

I could do good branding marketing instead of just slapping a keyword on and hoping that grabs their attention and driving them.

To me, it’s kind of mind-boggling because video has always been there from pretty much the dawn of TV. It’s just capturing that user’s attention –and that’s the value.

With analytics and hardcore data, we’ve lost that fact where everyone’s just looking straight at Excel sheets and data and missing the bigger picture of branding.

Where do people really want to spend their time if they’re involved in video today?

JM: Where everyone should start should be YouTube.

Even if you want to test that out and eventually just branch it out to other channels, YouTube is the best place to start because they are the only video channel that’s going to give you the option to have consistent free brand awareness with video.

If you have a 30-second video [ad] and they watch 28-29 seconds every single time, and they skip it, you’re never going to pay for it.

And now you just have all this free brand awareness and you could still be targeting the right user who’s eventually going to come back and search for your brand name, search for your products, go back through your website and convert.

Facebook’s not going to offer you free money like that. What other channel is going to offer you free video awareness?

LinkedIn, yes, they have video. That’s crazy expensive. So why not test it out on YouTube where you can possibly do it as insanely cost-effective, and then use those ideas once you find the success to branch that out into other channels?

What do you have to spend to kind of benefit from marketing on YouTube in general?

The longer you’re keeping people engaged, the more that they’re watching their videos, the more they’re engaging your videos, the lower we typically see our CPVs.

Now, it’s nothing official that you’ll find the formula out there, but it’s just pretty much what we’ve seen. Once we get decent view-through rates, about 30% of people watching 100% of your video ad, we see the cost per views down to a penny to around $0.03 for someone to watch your video.

And that length could vary obviously, but if you’re paying just a few cents here and there to get in front of those users, and that’s on average.

Obviously, if people skip them for a while it’s not in like actual view, but for the most part, if you’re averaging out $0.01 to $0.03 per view, where else are you going to find that?

Brent Csutoras (BC):  Do people who don’t have great “quality score” end up paying more?

JM: You could set up your maximum cost per view. So you do have that control, typically, like a CPC on the keyword level.

People try to structure their video campaigns like they would a search campaign. And they’re targeting their video campaigns with keywords. But keywords for videos do not work exactly like search network at all.

When when we see people in like not really knowing what they’re doing, I have seen people spend $.50 to $1+ per video because they have no idea what they’re doing.

I’ve never really spent more than $0.25 a view unless we’re really trying to push maximum exposure.

And with the custom audience options that they have on YouTube, to me it’s hard to spend a lot of money on a certain view if you really know what you’re doing because you have that control.

How does targeting work on YouTube? Is there an ability to go in and specifically target a specific channel or is it more just audiences?

JM: It’s both. So you can do audiences, you can do customer lists, lookalikes… Any remarketing audience that you can create within Google Analytics or Google Ads, you can use on YouTube.

I know I mentioned that it’s customer match as well, so if you can segment your email list, I know collecting email addresses is becoming a lot tricky, especially for international clients. So that might not be an option for everyone.

The problem with this now is Google got rid of the Display Planner where we used to see which channels and videos and which websites on the display network allowed video ad space. So we don’t have that anymore.

JM: Depending on the size of their business, I like the nice-looking, TV commercial type of creative.

Even a lot of small or medium-sized businesses that say they don’t have the ability to do it, I say, “No, now you do… Look in your pocket. That’s your phone. There’s a camera on there. It’s a pretty good camera that’s on those things.”

It might not be the best option that you have, but if you just want to test something out for $100 just to see what kind of engagement that you have if you’re a small business, you have a camera most likely in your pocket.

JM: Yeah, there are ways that we have tied it in. There are metrics within Google Ads that you could add columns within your video views called the earned actions.

So when you pay for a video ad, you pay for that view. If the user goes on to subscribe to your channel, if they liked any other video, if they watched any other video, if they added any of their videos to your playlist, actions like those, we track those and see what future engagement the user has done.

And you don’t pay for any of those earned actions. Anything else that the user has done with your YouTube channel (i.e., if they subscribed or visited a channel, watch any other videos, etc.), all those additional actions after the initial video view are free. So what we can also do with those is we can create audiences from those earn actions.

And then we could do next step remarketing tactics from those users. We know specifically they came from actions related to my videos. I can create audiences based on people who watch my videos only as an ad and then remarket to those users.

To listen to this Search Engine Show Podcast with Joe Martinez:

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Image Credits

Featured Image: Paulo Bobita

Will The Coronavirus Kill Open

“What will it take to encourage much more widespread reliance on working at home for at least part of each week?” asked Frank Schiff, the chief economist of the US Committee for Economic Development, in The Washington Post in 1979.

Four decades on, we have the answer.

But COVID-19 doesn’t spell the end of the centralized office predicted by futurists since at least the 1970s.

The organizational benefits of the “propinquity effect”—the tendency to develop deeper relationships with those we see most regularly—are well-established.

The open-plan office will have to evolve, though, finding its true purpose as a collaborative work space augmented by remote work.

If we’re smart about it, necessity might turn out to be the mother of reinvention, giving us the best of both centralized and decentralized, collaborative and private working worlds.

Cultural resistance

Organizational culture, not technology, has long been the key force keeping us in central offices.

“That was the case in 1974 and is still the case today,” observed the “father of telecommuting” Jack Nilles in 2023, three decades after he and his University of Southern California colleagues published their landmark report Telecommunications-Transportation Tradeoff: Options for Tomorrow. “The adoption of telework is still well behind its potential.”

Until now. But it’s taken a pandemic to change the status quo—evidence enough of culture resistance.

In his 1979 article, Schiff outlined three key objections to working from home:

inability to tell how well workers are doing, or if they are working at all

employees’ need for contact with coworkers and others

too many distractions

To the first objection, Schiff responded that experts agreed performance is best judged by output and the organization’s objectives. To the third, he noted: “In many cases, the opposite is likely to be true.”

The COVID-19 experiment so far supports him. Most workers and managers are happy with remote working, believe they are performing just as well, and want to continue with it.

Personal contact

But the second argument—the need for personal contact to foster close teamwork—is harder to dismiss. There’s evidence remote workers crave more feedback.

As researchers Ethan Bernstein and Ben Waber note in their Harvard Business Review article The Truth About Open Offices, published in November 2023, “one of the most robust findings in sociology—proposed long before we had the technology to prove it through data—is that propinquity, or proximity, predicts social interaction”.

Waber’s research at the MIT Media Lab demonstrated the probability that any two workers will interact—either in person or electronically—is directly proportional to the distance between their desks. In his 2013 book People Analytics he includes the following results from a bank and information technology company.

Experiments in collaboration

Agency boss Jay Chiat envisioned his headquarters as a futuristic step into “flexible work”—but workers hated the lack of personal spaces.

Less dystopian was the Pixar Animation Studios headquarters opened in 2000. Steve Jobs, majority shareholder and chief executive, oversaw the project. He took a keen interest in things like the placement of bathrooms, accessed through the building’s central atrium. “We wanted to find a way to force people to come together,” he said, “to create a lot of arbitrary collisions of people”.

Yet Bernstein and Waber’s research shows propinquity is also strong in “campus” buildings designed to promote “serendipitous interaction.” For increased interactions, they say, workers should be “ideally on the same floor”.

Being apart

So how to balance the organisational forces pulling us together with the health forces pushing social distancing?

We may have to get used to wearing masks along with plenty of hand sanitizing and disinfecting of high-traffic areas and shared facilities, from keyboards to kitchens. Every door knob and lift button is an issue.

But space is the final frontier.

An alternative vision comes from real-estate services company Cushman & Wakefield. Its “6-foot office” concept includes more space between desks and lots of visual cues to remind coworkers to maintain physical distances.

Of course, to do anything like this in most offices will require a proportion of staff working at home on any given day. It will also mean then end of the individual desk for most.

This part may the hardest to handle. We like our personal spaces.

Offices will also need to need more private spaces for greater use of video conferencing and the like. These sorts of collaborative tools don’t work well if you can’t insulate yourself from distractions.

But there’s a huge potential upside with the new open office. A well-managed rotation of office days and seating arrangements could help us get to know more of those colleagues who, because they used to sit a few too many desks away, we rarely talked to.

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