Trending December 2023 # Product Manager Vs Project Manager # Suggested January 2024 # Top 20 Popular

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Overview of Product Manager vs Project Manager

There is always confusion among people in an organization who is a Product Manager? And Project Manager? Often it is misinterpreted both the terminologies Product Managers and as well as Project Managers both are the same, but it’s not. Each has its own different roles and responsibilities, which is important and necessary for the product launch in the world market. Either Product Manager or

in strategizing and establishing the product to the market according to the requirement/customer needs. Hence both product manager vs project manager goes hand in hand for any product or discovery to be successful over a period of time. Let’s focus in detail about both terminologies, their roles, key differences, how they influence the product in the market, etc.

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A Project Manager’s focus is internal and tactical, whereas a Product Manger’s focus is external on the customers’ needs and on the resulting product strategy.

It is important, to begin with, the definition of words Product and Project:

Product: It is anything that can be given to the market that can satisfy a need.

Project: The main motive is to undertake or to create a specific product, service, or result.

Product Manager

It is a professional responsibility for the development of products in an organization. The Product Managers strategize a business plan for a product, specify its functional requirements, and manage the launch activities.

They are the owner of the product and involve in its complete life cycle.

Product Managers take the onus of the product which they develop from its origin. They are responsible for satisfying the needs of the client and the financial benefits of the business. They manage the product throughout its lifecycle and ensure that it satisfies both customer and market needs.

Roles and Responsibilities

Gathering and prioritizing product and customer requirements.

Translating the requirement into product features

Defining the product vision and bring them to life through efforts

Working with the sales, marketing, and support to ensure.

They also ensure customer goals are achieved,

The hold is responsible for product release and the control for a wider span of time.

They involve in strategizing the product cost and also in profit/loss of their product.

Project Manager

Risk and Issue management: It is an important area that helps to highlight and manage any risks to successfully complete the project.

Resource Management: It ensures that the project team has what they need and when they need it, such as a task list, materials, infrastructure, reporting, etc.

Scope management: In this, the Project Manager has to involve a limited scope of endeavor within acceptable allowances.

Roles and Responsibilities

They are responsible for creating the project plan to deliver the project as expected.

They act proactively and identify the project risks and suitable action against them.

They hold responsibilities for managing time, budget, and scope during project execution.

Project Managers manage the project resources of the project and its stakeholders.

Throughout the project life cycle, they update the daily status to the project stakeholders.

They understand the project requirements with clear expectations on what has to be delivered to the customers.

The main responsibility is to ensure the entire team is aware of the requirements which need to be delivered.

Product Manager and Project Manager roles are very difficult, but these roles are said to have some similar skillset.

Excellent organizational and interpersonal skills.

Leadership Qualities and Time management

Decision making and Problem-solving

Delegation of work

A Project Manager excels at managing to datelines, and a Product Manager knows what the clients want and their requirements.

Head to Head Comparison between Product Manager vs Project Manager (Infographics)

Below is the Top 7 Comparison between Product Manager vs Project Manager

Key Difference between Product Manager vs Project Manager

Let us discuss some of the major differences between product manager vs Project Manager:

The Product Manager should manage the feature requests, create requirements, manage backlogs, and other important responsibilities with “what” the organization is building.

On the other side Project Managers, are generally in charge of managing the budget, resources, task execution and other work associated with “how” the work is getting done.

Here the thumb rule is that a good Project Manager tends not to be a great Product Manager and vice-versa. They simply operate at different levels of abstraction in an organization, one at the “forest” level and at the “tree” level.

Product Manager vs Project Manager Comparison Table

Below is the topmost comparison between Product Manager vs Project Manager

Comparison Product Manager Project Manager

Answers the Question Why? How?

Communication Tactically engages with senior stakeholders and turn the roadblocks into an opportunity. Mostly communicates within the team and ensures the project is delivered on time.

Accountability Accountable for the entire product establishment in the market. Accountable only for the task or activities assigned.

Timeline Ongoing lifecycle Fixed timeline

Focuses on Customer needs, decides target end-users, market research Team structure, budget, project deadlines, problem-solving

Responsible For? Product Strategy Completion and delivery of project

Collaboration Works with engineering, marketing, and all other teams to keep product lifecycle iterative


The concept of project and Product Manager is similar, but in order to create a successful product, one should know how these concepts differ. Any organization should have both a Project Manager and a Product Manager for a successful product launch in the market. The Project Manager gives more focus internally to achieve specific objectives and complete a given project on time. Whereas the Product Manager focuses externally on the client and the overall success of the project. Ideally, both are two different concepts, but it is essential to collaborate with both the Project Manager and Product Manager to grow and hold a formidable position in the market amidst competitors.

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Quora Revamps Ad Manager Interface

Quora Ads users may notice something different when they login to manage their campaigns this week.

Late last week, Quora announced a redesign of their Ads interface, coupled with a back end code refresh that will allow them to evolve their offerings more quickly in the future.

The Quora team notes it will also function ongoing as a faster and more responsive user experience as they continue to build the platform’s offerings.

“I’m really excited for this launch. Our team has been working on it for months. And while the design changes on their own are small, when taken together they will reduce friction navigating the UI and save time managing campaigns.” – JD Prater, Head of Product Marketing

Sleeker Setup Interface

The old interface has been given an upgrade in several ways to enhance the user’s visual experience. One such example is a progress bar along the top to help users know where they are in the campaign setup process:

The interface has also tightened up its use of space, condensing areas like Objective to move Ad Previews up higher on the page:

The experience also include some fixes, such as Campaign, Ad Set and Ad names that will now wrap around instead of truncating as they previously did.

Intuitive User Choices

The redesign also applies to options and choices such as date ranges and metric types. Columns for reporting have shifted from a list of metrics to a nested interface that groups the related measurements together more intuitively:

The date range calendar has also provided users one simpler interface to choose ranges, instead of having an extra step to specify the dates for their data.

Quora’s Unique Proposition in B2B Advertising

Quora also scores high with that $100k or more demographic, with a higher concentration of that user group than sites such as the Wall Street Journal, HuffPost, LinkedIn and Reddit.

What Is Windows Credential Manager?

These days just about every part of our digital lives involves some form of credentials for authentication. It’s enough to make it virtually impossible to manage them yourself.

While third-party solutions abound, Microsoft Windows has its own built-in credentials manager, but just what can it do?

Table of Contents

How Windows Credential Manager Works

Windows Credential Manager is a built-in Windows feature that allows users to securely store and manage their login credentials for various network resources, websites, and applications.

It’s available in the following versions of Windows:

Windows 10

Windows 8.1

Windows 8

Windows 7

Windows Vista

It acts as a central repository for storing and managing these generic credentials, allowing users to easily log in to their user accounts without having to remember and enter their username and password every time.

When a user logs in to a network resource, website, or apps for the first time, Windows Credential Manager prompts them to save their login credentials. If users save their credentials, they will be securely stored in the Windows Credential Manager vault.

When the user attempts to access the same network resource, website, or application again, Windows Credential Manager automatically retrieves their saved credentials and logs them in automatically, without the user having to enter their username and password again.

Windows Credential Manager also allows users to manage their stored credentials and update, backup, or delete them as needed. This can be done through the Windows Control Panel or by using the command line interface.

Benefits of Using Windows Credential Manager

There are several benefits to using Windows Credential Manager, including:

It saves time and effort by automatically filling in login credentials for network resources, websites, and applications that the user has previously logged in to. This eliminates the need for the user to remember and manually enter their username and password.

It improves security by securely storing login credentials in an encrypted vault, protecting them from unauthorized access. This reduces the risk of password-related security breaches, such as password cracking or phishing attacks.

It allows users to manage and update their stored login credentials easily. Users can also back up and restore credentials.

It integrates seamlessly with Windows, making it a convenient and reliable option for managing login credentials on a Windows computer.

Windows credentials manager may not be as elaborate or feature-rich as third-party alternatives such as LastPass or 1Password. Still, it’s free, pre-installed, and designed to be part of the operating system.

How to Access and Manage Credentials in Windows Credential Manager

To access and manage credentials in Windows Credential Manager, follow these steps:

Open the Windows Control Panel by searching for it in the

Start Menu


In the search box, type

credential manager

and select it from the search results.

In the Credential Manager window, select the

Web Credentials


Windows Credentials

tab, depending on the type of credentials you want to manage.

To add a credential, select the type of credential you want to add, and then enter the details.

Alternatively, you can manage credentials in Windows Credential Manager using the command line interface. To do this, follow these steps:

Open the command prompt by typing


in the search box and selecting

Command Prompt

from the search results.

Type the following command to view the list of stored credentials: cmdkey /list

To view the details of a specific credential, use the following command, replacing “CREDENTIAL_NAME” with the name of the credential you want to view:


To add or update a credential, use the following command, replacing “CREDENTIAL_NAME” and “USERNAME” with the appropriate values:


To delete a credential, use the following command, replacing “CREDENTIAL_NAME” with the name of the credential you want to delete:

cmdkey /delete:CREDENTIAL_NAME

The command line method is hardly ever necessary, but it’s nice to have the option!

Troubleshooting Common Issues With Windows Credential Manager

Credential Manager can be useful for storing login information for websites, network resources, and other services that you access on a regular basis. However, like any other tool, Credential Manager can sometimes encounter issues and may not work as expected.

These are some common issues you may encounter with some possible solutions:

Credential Manager is not working

: This could be due to a problem with the service itself or with the operating system. Try restarting your computer and see if that fixes the issue. If the problem persists, you may need to update Windows.

Since Credential Manager is an integral part of Windows, it can actually be harder to troubleshoot than a third-party solution. Luckily serious issues seem to be rare and the above fixes are usually enough.

How to Back Up Credentials

It’s great that Credential Manager keeps all your credentials safe and encrypted, but what if something happens to your computer? To back up your passwords with Windows Credential Manager, follow these steps:

Open Credential Manager by going to the Start menu and typing

credential manager

into the search box.

Choose a location to save the file and give it a name.

You can then use this file to restore your credentials if they are lost or deleted.

The exported backup file will be in a special format that can only be read by Credential Manager, so you cannot open it with a text editor or other program. It is also a good idea to keep the file in a safe and secure location, such as an external hard drive or cloud storage service, in case your computer is lost or damaged.

Certificate-Based Credentials

Credential Manager can be used to store and manage certificate-based credentials, which are digital certificates that are used to authenticate your identity and grant you access to certain resources or services.

To use certificate-based credentials with Credential Manager, you will need to install the certificate on your computer and then add it to Credential Manager using Add a certificate-based credential under Windows Credentials.

Generating Strong Passwords

The Windows Credential Manager does not include a password generation feature. It is primarily used to store and manage login credentials for various websites and applications.

This means you’ll have to rely on your web browser of choice, which virtually all both have strong password generators and managers. That includes Microsoft Edge (which replaces Internet Explorer), which is also included with Windows, so you don’t have to download anything extra to generate passwords.

If you want to be more involved with making secure passwords of your own, have a look at 3 Ways To Come Up With the Most Secure Password.

Alternatives to Windows Credential Manager

If you are looking for an alternative to Windows Credential Manager, there are several options available, both free and paid. Some popular alternatives include:

LastPass: LastPass is a free password manager that can store your login information and automatically fill in forms for you. It also has a feature called “Security Challenge” that can help you identify and fix weak passwords.

1Password: 1Password is a paid password manager that offers features such as password generation, password sharing, and password auditing. It also has a built-in password manager for your browser.

KeePass: KeePass is a free and open-source password manager that can store your login information and automatically fill in forms for you. It also has features such as password generation, password sharing, and password auditing.

Dashlane: Dashlane is a paid password manager that offers features such as password generation, password sharing, and password auditing. It also has a built-in password manager for your browser.

RoboForm: RoboForm is a paid password manager that offers features such as password generation, password sharing, and password auditing. It also has a built-in password manager for your browser.

Meta Facebook Pixel Tracking With Google Tag Manager

The Facebook Pixel is a multi-purpose tool that helps you optimize your campaigns and analyze your audience data. You can enhance the Facebook Pixel by integrating it with Google Tag Manager, which makes tracking easy, consistent, and powerful.

There are three ways to install the Facebook Pixel tracking with Google Tag Manager, which we demonstrate in this complete training guide.


If you use the Facebook Pixel and haven’t integrated Google Tag Manager yet, it’s time to streamline your workflow and maximize your marketing power.

This tutorial will use a demo store running on WordPress and WooCommerce. We also use an almost-empty GTM Container, which is already implemented on this store using the free Google Tag Manager for WordPress plugin by Thomas Geiger.

Let’s dive in.

Tracking with Facebook Pixel (3 Methods)

In this post, we will cover three different methods to install the Facebook Pixel with Google Tag Manager. You can skip to the most relevant method if you know what you’re looking for, or you can read through to figure out which method will best suit your tracking needs.

The first method is automatic installation using the Facebook integration. It is the simplest and fastest, but it is quite limited in functionality: you can track pageviews, but not other types of events.

The second method is manual installation directly through Google Tag Manager. This is much more flexible and powerful, so we recommend it if you feel comfortable working with a little bit of code.

The final method uses Custom Tag Templates through Google Tag Manager’s Template Gallery. It is fast and easy, but still very customizable. Custom Templates are an incredibly user-friendly way to track all kinds of events.

1. Automated Facebook Pixel Installation Pros and Cons of Automated Installation

Before moving forward, let me tell you why I usually avoid this method.

When you authorize Google Tag Manager and verify it for Facebook, Facebook goes into Google Tag Manager and creates Tags and triggers on its own. It assigns triggers to the Tags and publishes your Container immediately.

If you have any changes or works-in-progress in your Container, or if someone else is already working in your Container, then you don’t want to publish it immediately to a website. Doing so can make things complicated, and possibly even break things that you already had in place.

If you already have Tags or triggers in your Container, you should skip ahead to a different method. I’d also recommend either of the other two methods for anyone who wants more customization and control.

But if you have an empty Container, this shouldn’t affect you. This method is still a great option if you don’t have a lot of time and you only want to track pageviews instead of events.

Install Facebook Pixel with Google Tag Manager

On our data sources page, we’ll select the pixel that we want to install.

Connect and Verify Google Tag Manager Account

Now, we will see a list of icons for different platforms and tools that already integrate with Facebook. Among these is Google Tag Manager.

Next, Facebook will try to help us set up some extra events, which we won’t worry about at the moment. For now, we just want to go back to Google Tag Manager and refresh our page so we can review the tags and see what Facebook has done.

And here in Google Tag Manager, we’ll see that the Facebook Pixel tag has already been created. The Workspace Changes in the upper-right corner are zero, which means the workspace has already been published.

This is another reason that I don’t really like the automatic installation method. It doesn’t give you much control or flexibility, and it auto-publishes a work-in-progress Container. This can cause confusion or complications later down the road, so be aware of it if you use this method.

2. Manual Facebook Pixel Installation

If you want more flexibility and more analytical power using your Facebook Pixel and Google Tag Manager, the manual installation method is the way to go.

When prompted, we’ll choose the second option in the popup: Manually add pixel code to website. 

Adding Pixel Code to All Pages

Because Google Tag Manager doesn’t already have any built-in Tags for Facebook, we need to build our own Custom Tag that can use our JavaScript code from Facebook.

Advanced Tip: Pixel Components

If you know JavaScript, you should always look over someone else’s code before you put it on your website. You might not change anything, but it’s good to know exactly what your code is doing. Most importantly, you may notice that Facebook’s code may break in certain cases.

To find out why, let’s take a closer look at the Facebook Pixel code.

Let’s start with the first part of the script segment,  from lines 3 to 10. We have a function, !function(f,b,e,v,n,t,s), for Facebook events. This will load a JavaScript library from Facebook’s servers.

Once the library is loaded, we have the pixel initiation code on line 11. fbq(‘init’ initiates the code, and the following number is your Facebook Pixel ID. This line of code uses the loaded library to activate your specific pixel on your page. When the Facebook Pixel is activated, it will listen to events, collect them, and report them to the Facebook Events Manager.

Line 12 is an event. It tells Facebook to track a pageview and send it to your activated pixel.

Since that looks good and we understand the code, we’ll check out the noscript portion next.

But the Google Tag Manager Container is made of JavaScript, and it executes Custom HTML when JavaScript is supported. So if you think you may have a lot of users whose browsers don’t support JavaScript,  you’ll want to take this piece of code out and put it in an image Tag instead.

So in this case, we’ll delete the noscript portion, which is lines 14 through 16 of the original HTML code. Our code should end up looking like this:

To be honest, this isn’t a super critical step. Most browsers support JavaScript, and for those that don’t, your website probably won’t function correctly anyway. However, it’s certainly something to be aware of so that you can support users when they encounter problems.

Testing Testing with Preview & Debug Mode

Let’s go to our website and refresh the page there to preview the Container. If everything is working, you will see that the Tags fired both in your Google Tag Manager bar and in the Facebook Pixel Helper. (If you don’t have the Facebook Pixel Helper Chrome extension, we recommend it! Get it here.)

Testing with Facebook Pixel Helper Extension

If we investigate the Facebook Pixel Helper, we can see that a pageview event has been fired and that some microdata has been automatically detected.

Under the pageview dropdown, there’s some information about the pageview. You’ll find information like the recorded URL, the pixel code, and pixel location.

Top Tip: How “Microdata Automatically Detected” Works

The blue lightning icon identifies automatically-detected events in Facebook Pixel Helper. The green checkmark icon identifies events that we set up and fire ourselves using Google Tag Manager.

Testing with Facebook Test Events

Refresh your shop page, then come back to the Facebook Events Manager. If events are being properly recorded and sent to Facebook, you’ll see a pageview with the URL of the page you just refreshed.

Event Debugging

Select the pixel that you’re currently using.

Once you’ve found this solution, it may be tempting to just rely on Facebook’s automatic microdata detection for all of your event tracking instead of manually setting up a bunch of events through Google Tag Manager. This is a really bad idea for your analytics.

It’s always better to manually set up tracking for events that are important to us. If you want to use events data to set up conversion tracking or to create Custom Audiences, you need your data to be as reliable as possible. The best way to make sure that information is being recorded the way you want is to set it up yourself.

Custom Event Pixel Installation

Now, if you only want pageviews to be tracked to your Facebook Pixel, you can stop here. You can use pageviews in the Facebook Events Manager to create a few Custom Conversions, create Custom Audiences, and run Remarketing Ads.

But the Facebook Pixel can do so much more for you beyond tracking pageviews.

Basically, the possibilities are endless when you include events in your Facebook Pixel tracking. Let’s learn how to implement this valuable tool.

What Kind of Events Can You Track on Your Website?

There are two types of events that we can track to a Facebook Pixel: Standard Events and Custom Events.

We can also still track other events even if Facebook doesn’t recognize them as Standard Events. For example, if we want to track users that spend five seconds on our landing page, we can configure a custom user interaction event.

Some possibilities for creating Custom Facebook Events include:

Time on Site

Scroll Tracking

Element Visibility

We can create these kinds of Custom Events and more. And if you used manual installation or Custom Tag Templates to implement your Facebook Pixel, it’s not as hard as you might think. Let’s learn how.

Step-by-Step: Setup Event Tracking

To track events, we’ll start in Google Tag Manager. Remember that we can’t set up event tracking this way if you used the automated installation process, but it’s pretty easy if you used either manual installation or Custom Templates.

The first thing we need to do is split our Facebook Base Pixel code into two parts. Our goal is to  separate the initiation part of this pixel from the first event, which is the pageview.

This is because we want to track more events different from the pageview. Those events will also require the Base Pixel to be initiated; otherwise, they won’t function correctly.

So the sequence is like this: the Facebook Pixel must be initiated before an event can fire in order to pick up that event and report it to Facebook. We only need execute the Base Pixel once, but as long as it initiates first, it will record every other event that fires on a page.

When you open the Tag configuration settings, you’ll be able to directly edit the HTML code. We need to take out the Facebook pageview tracking code and add it to its own Tag.

Next, we’ll create a new Tag to host the pageview section that we just cut out of the Base Pixel code. Name it something like FB – Pageview and choose Custom HTML as the Tag type. 

Now we have both the Facebook Base Pixel and the pageview event firing separately on all pages. However, we have to find a way to ensure that Facebook’s Base Pixel always fires before the pageview event.

When we see our Tags in the dashboard like this, we have no way of knowing this because Google Tag Manager fires Tags asynchronously. It is not possible to tell which one fires first and which one fires second on the default settings.

So our next order of business is assigning an order of firing to these two Tags. We have two possible solutions to this problem.

Method 1: Firing Priority

The first way is called Tag firing priority. By default, the firing priority of each Tag is zero. We can assign a priority using any integer, with the highest value firing first and the lowest value firing last.

This works for some situations, but we’re not going to use it in this tutorial. Tag firing priority ensures that Tags fire in a certain order, but it doesn’t guarantee that a Tag will finish its execution before the next Tag is initiated.

This means that it is possible for your pageview Tag to fire before your Base Pixel Tag has finished executing. If this happens, the pageview Tag won’t be picked up or reported to the Facebook Pixel, and you will lose tracking data.

Method 2 (Recommended): Tag Sequencing

So we will use the second method, which is Tag sequencing. With Tag sequencing, we can assign an order to Tag firing, and Google Tag Manager will ensure that the first Tag has been fired and executed completely before it fires the next Tag.

These settings allow you to choose Tags that either must precede or must follow your Tag. Since the Base Pixel must be initiated before the pageview Tag, the Base Pixel is called a set-up Tag. You will need the Base Pixel to be selected as a set-up Tag for any events that you want tracked by the Facebook Pixel.

In this case, I recommend checking the box to not fire your current Tag if the set-up Tag fails. If the Facebook Base Pixel fails to execute, there is no way the pageview Tag’s HTML code will work on its own. It doesn’t know where to send data, and there is no base Tag to listen for this event.

Okay, so that’s it. So we’ve set up Tag sequencing to ensure that Facebook Base Pixel always fires and finishes execution before the Facebook pageview Tag.

Set Base Pixel Tag to Fire Once per Page

For all of those events, we also need to set our Facebook Base Pixel as the set-up Tag. If we change nothing else, then our Base Pixel Tag will fire multiple times—once for each event that uses it as a set-up Tag.

This is inefficient. If the pixel is initiated already, it should pick up all following event Tags, and we don’t want it to fire extra times.

Now Facebook Base Pixel will fire just once per each page, and it will finish executing before any other event Tag fires on that page. Even if another event has defined the Base Pixel Tag as its set-up Tag, Base Pixel will fire just once per page.

Set Up Facebook Standard Event Tag

Let’s set up a new Standard Event to go with our fully-functional Base Pixel and pageview Tags. Since our demo page is a shop, let’s use Facebook’s Add To Cart Standard Event for our Tag.

Create Add-to-Cart Button Trigger

Refresh your Container so that your trigger is live. Now, we can make a Tag for this trigger that will be reported to the Facebook Pixel.

Let’s name this FB – Add To Cart. Since add to cart is a Standard Facebook Event, we only have to edit the HTML code by replacing  PageView with AddToCart (again, these are case-sensitive).


We should also be able to see our add-to-cart Tag in the Facebook Events Manager. We can tell that Facebook has recognized the Tag as a Standard Event because of the shopping cart icon next to the name instead of a Custom Event icon. 

Set Up Facebook Custom Event Tag

Now that we can add a Standard Facebook Event, let’s set up a Custom Event for the Facebook Pixel to track. This time, we’re going to add an event that tracks when a user spends at least five seconds on a page, which can be more informative than a pageview.

Create New Tag

Again, we want to use the Custom HTML Tag type for this event. However, because this isn’t a Standard Facebook Event, we need to replace ‘track’ in the code with ‘trackCustom’. Then we’ll name our event in the code ‘5-Seconds’.

We also need to make sure our Tag sequencing is set up properly. Assign your Base Pixel Tag to execute as a set-up Tag before our timer Tag. Remember that we don’t want to fire this Tag if the Base Pixel set-up Tag fails, since this Tag will function incorrectly without the Base Pixel.

Create and Apply Timer Trigger

Let’s name our trigger Timer – 5 Seconds and select Timer for the trigger type. For the timer to count down five seconds, enter 5000 in the Interval field since it asks for milliseconds.

We only need this trigger to fire once per page, so set the Limit to 1. I want this trigger to fire in all pages and situations, so we will write this as Event matches RegEx .*


Okay, let’s go back to the website, refresh the page, and see what happens.

In Google Tag Manager, we have our five seconds event, our Base Pixel, and our Facebook pageview. The Facebook Pixel Helper shows the pageview, the five seconds, and some microdata.

Refresh your website page, then wait for the Tag to fire and appear here in Facebook Events Manager. If everything is debugged and working properly, you will see your five seconds Custom Event here.

Top Tip: The Multi-Pixel Problem

So far, we have only used one Facebook Base Pixel. But sometimes you might need more than one Base Pixel to fire on a single page.

But each of these pixels accounts should initiate their own Base Pixel for the events they track to function properly.

Now, if we preview the Container and refresh the page, you’ll see in the Facebook Pixel Helper that we have two pixels initiated on this page. Each pixel detected the pageview and five second timer, but it seems that the pageview fired before the second Base Pixel finished executing.

Facebook will say here that they detected the pageview event code, but no pixel was activated for it. This data gets especially confusing because the five second timer was still recorded by the second Base Pixel, since it had time to finish executing before the event fired.

So you can already see that lots of things can go wrong when we have multiple pixels. Some Tags may fire before the Base Pixel finishes loading, some Tags might fire to all pixels instead of just one, or some of Tags could fail to fire to the pixel that they were supposed to find.

The Solution

Okay, so what’s the solution? We’ll have to rely on the code ‘trackSingle’.

If you take another look at our event tracking code, the piece from Facebook starts with fbq(‘track’,. We can change this to fbq(‘trackSingle’, which tells this event to find a single, specific pixel.

Now the page view event will only fire to our first Base Pixel. You can make this same modification to most other event Tags using whatever Pixel ID you need.

There is a slight modification for Custom Events. For Custom Events like our five-second timer, we need to use the code ‘trackSingleCustom’, to send the event to a single pixel.

To demonstrate how to test this, I have modified the pageview, add to cart, and five-second timer to track exclusively to our first Base Pixel, even though we will have both Base Pixels initiated.

Let’s refresh the Container, go back to our website, and refresh the page. All three Tags have been recorded to just the first pixel. You can change the HTML code for your Tags to send any event to different pixels without doubling them up or losing data.

3. Custom Tag Template

Our third method of installing the Facebook Pixel with Google Tag Manager uses Custom Tag Templates. This is a newer but incredibly useful technique that combines flexibility, power, and ease of use.

What Are Custom Tag Templates?

In 2023, Google Tag Manager introduced a new feature called Custom Templates. Custom Templates function for users basically the same as built-in Tags from Google Tag Manager.

But the difference is that anyone can create a Tag Template and share it with others via the Community Template Gallery. This means that you have access to a huge pool of experts who are solving current problems in real time.

Why Use Them? No Base Pixel Needed

The beauty of Custom Tag Templates is that they can automate Tag firing priorities, sequencing, and frequency. Manual installation requires setting each of these up yourself for every individual Tag, and in the case of the Facebook Pixel, this includes an additional Base Pixel Tag.

A Template simplifies this process and eliminates the need for a Base Pixel Tag. The Template we use in this tutorial ensures that the Facebook Base Pixel initiates before each event that you want to record. It also won’t fire extra times or before any other events. 

In other words, you just have to create Tags for the specific events you want to track. Everything else is configured automatically to make sure that the Facebook Pixel and Google Tag Manager work together.

Easy Multiple Pixel Set Up

The other nice feature of the Custom Template we use in this tutorial is that the default setting is to track single. The Tag configuration includes your Facebook Pixel ID as part of the setup, so it only fires the event to that specific ID. You can easily include multiple IDs to receive tracking data from a single Tag, or you can send different Tags to different pixel IDs.

Add Tag Template to Your Account

Now, let’s go to Google Tag Manager and start using Custom Templates.

In this tutorial, we’ll be using Simo Ahava’s Facebook Pixel Tag Template, which quickly and easily implements the Facebook Pixel using Google Tag Manager. Simo Ahava contributes a lot of high-quality Templates to the community library, and he shares a lot of knowledge about Google Tag Manager and Google Analytics on his blog. Check out his work if you’re interested in more creative solutions!

To find this Template, you can search for it by name: Facebook Pixel. The creator will be listed as gtm-templates-simo-ahava.

This is also where you can investigate who built the Template you want to make sure that you trust it. Google is pretty good about vetting Community Template Gallery submissions, but always do your reading just in case.

Set Up Facebook Pageview Tag

Working with this Custom Tag Template is really easy. Let’s create a new Tag and see just how simple it is.

First, let’s give our new Tag a name. I use “CT” here for “Custom Template.” Select the Custom Template that we just added, and enter your Facebook Pixel ID. For now, select Standard for our event and choose PageView from the dropdown (we’ll look at Custom Events in a moment).

Now that we have a pageview Tag set up with our Custom Template, let’s test it on our website. Refresh the Container, then go to your website and refresh the page.

If everything is configured correctly, Google Tag Manager and the Facebook Pixel Helper will show that our Facebook Pixel Custom Template Tag has fired. Just like that, we have a fully-functioning Tag using a Custom Template.

To demonstrate how easy it is to expand your setup, let’s make two more Tags: one Standard Event and one Custom Event.

Next, we’ll copy this Tag again to set up a Custom Event. Let’s make a Tag that records when a user has been on a page for at least five seconds.

In Google Tag Manager and the Facebook Pixel Helper, we should see our Tags recorded for the pageview, five seconds of viewing, and add to cart.

Extra Features

Now before we wrap up this tutorial, I want to show you two other features that this particular Custom Tag Template has that are difficult to accomplish through manual tracking.

Disable Automatic Configuration

Under More Settings in our Tag configuration, we can disable the automatic configuration. This disables the Facebook Pixel’s ability to automatically collect metadata, which you saw labeled as microdata in the Facebook Pixel Helper.

Wait for GDPR Consent Option

This Custom Template also has a setting that allows you to hold an event from being fired until the user gives tracking consent. You will notice that the initial setting for this field is True.

If you set it to False, it means that by default, we do not assume that the user has consented to be tracked by Facebook. In this case, the Tag will fire but it will not be executed; it will wait until another Tag with consent granted (set to True) fires.

This is really good for compliance purposes, especially with GDPR when you need to get users’ explicit consent before doing any marketing tracking.

Creating FB Custom Conversion Using Events

Let’s take a quick look on how we can use the events you’ve tracked in the Facebook Events Manager to create Custom Conversions.

FAQ How do I create a Custom Event Tag, such as a timer for tracking when a user spends at least five seconds on a page?

To create a Custom Event Tag like a timer for tracking user engagement, you need to create a trigger that fires after a certain time interval. In Google Tag Manager, create a trigger with a timer type and set the interval to five seconds. Configure the trigger to fire once per page. Then, create a new Tag with the HTML code for the Custom Event, assign the trigger to it, and save the settings.

How do I create a new Standard Event Tag, such as the “Add To Cart” event, with Google Tag Manager and the Facebook Pixel? How do I set up Tag sequencing for the Facebook Pixel with Google Tag Manager?

To set up Tag sequencing, open the configuration settings of your pageview Tag in Google Tag Manager. Under Advanced Settings, enable Tag Sequencing and select the Base Pixel Tag as the set-up Tag. Additionally, you can choose to not fire the pageview Tag if the Base Pixel fails. Save the settings to set up Tag sequencing.

How can I ensure accurate event tracking when using multiple Facebook Pixels?

When using multiple Facebook Pixels, it is crucial to specify the pixel that each event Tag should be sent to. To do this, modify the event tracking code by replacing fbq('track') with fbq('trackSingle') and include the ID of the specific pixel inside single quotes followed by a comma. This ensures that the event is sent only to the designated pixel. Make the same modification for Custom Events by using fbq('trackSingleCustom'). By doing so, you can avoid issues where Tags fire to the wrong pixels or duplicate data.

What are Custom Tag Templates in Google Tag Manager, and why should I use them for implementing the Facebook Pixel?

Custom Tag Templates are a feature in Google Tag Manager that allow users to create and share Tag Templates with others. They automate Tag firing priorities, sequencing, and frequency, simplifying the implementation process. When using Custom Tag Templates for the Facebook Pixel, you don’t need a separate Base Pixel Tag, as the Template takes care of initiating the Facebook Base Pixel and ensuring proper Tag firing.


In this tutorial, we covered three different methods of Facebook Pixel tracking via Google Tag Manager.

The first one was automatic installation. This is remarkably quick and easy to set up. It’s limited in its tracking capabilities and can disrupt a Container-in-progress, but it’s great for pageview tracking if you have an empty Container.

The second one was manual installation. This method is the most powerful and customizable, but it can be challenging to execute. There are a lot of small, detailed steps to set up and test things like Tag sequencing and tracking with multiple pixels. It may not be for the faint of heart, but if you’re comfortable working with Google Tag Manager, you can customize it exactly how you want.

The third and final method was using Simo Ahava’s Custom Tag Template. It grants just as much flexibility and power as manual installation, but it is much quicker and easier to set up. Custom Templates are the most user-friendly way to track all kinds of events with the Facebook Pixel.

There’s always more to learn with the Facebook Pixel! If you want to learn a few more tricks, check out these tutorial posts:

Construction Management Vs. Project Management

What is Construction Management?

In simple words, construction management is the supervision of all aspects of construction projects. Site managers organize and manage budgets, set and adhere to schedules, oversee site security, and ensure that all tasks are completed on time. Construction managers interact with many people, including contractors, builders, architects, vendors, and clients. You will ensure projects are completed safely, on time, on budget and to client specifications.

Construction management involves Barns, Equipment water supply, etc. Residential Construction includes houses, apartments, low-rising housing, etc.

What is Project Management?

Project management defines undertaking control as “using unique knowledge, skills, tools, and strategies to supply something of price to people.” In easy terms, undertaking control approaches the manner of a group to hit desires or whole deliverables inside a fixed timeframe. Project management includes undertaking documentation, making plans, tracking, and communication—all with the aim of handing over work efficiently in the constraints of time, scope, and budget.

Project management involves the planning and business enterprise of a company’s assets to move a particular task, event, or responsibility closer to completion. It can involve a one-time undertaking or an ongoing activity, and assets controlled consist of personnel, finances, technology, and intellectual property.

Project management is often related with fields in engineering and production and, more recently, healthcare and information technology (IT), which usually have a complicated set of additives that need to be finished and assembled in a fixed style to create a functioning product.

Some examples of project management are

Delegating tasks to different team members

Monitoring and controlling processes

Use the PERT process to determine the time required to complete a project.

Difference between Construction Management and Project Management

Project managers and construction managers are vital in making sure that creation tasks run easily from preliminary making plans to a successful completion. While each job has many similarities, there also are a few wonderful variations among project management vs. construction management.

Construction managers and project managers oversee diverse components of creation tasks. Large creation tasks frequently make use of each task manager and creation manager, even as smaller tasks may also have both the task supervisor or creation supervisor overseeing the whole operation. The predominant distinction among task control vs. creation control is the unique obligations that every function needs to complete.

Basic differences between Project Management and Construction Management are as listed below in the table.

Project Management Construction Management

Project management mainly focuses on managing project work. Construction Management mainly focuses on managing construction work.

Project management has more responsibilities than construction managers. Construction managers have less responsibility than project managers

Project managers must also pay attention to the food chain in the organization. Construction managers only look after the construction work within the organization.

project managers must also take care of allocating land, managing staff, assigning tasks, hiring site managers, and more. The construction department deals only with construction works, including equipment, materials, tools, etc.

It is the project manager’s responsibility to provide the tools, resources, and support necessary for the construction manager to complete the project. Construction Management responsibility for planning is to use these tools and resources efficiently and productively to complete the planning work.

The work of a project manager is no more difficult than the job of a webmaster. The work of construction management is more difficult and extensive than the work of a project manager.

Other responsibilities include design and construction oversight, budget management, project schedule monitoring, and more. Other responsibilities include cost management, document control, inspections, change management, and more.

Project managers work in various fields such as real estate, computer-aided design, etc. Construction management are only required where construction work is being carried out.


Construction management is the procedure of handling construction projects. When evaluating construction project management for different kinds of projects, the primary difference is that construction is mission-based. That means that the project’s organization ends with the completion of the project build.

Exclusive Interview With Scott Pugh, Regional Vp & General Manager

Leverage the product analytics tool from Mixpanel to have digital experience in 2023

Product analytics tool is flourishing in the global tech market for their effective user interaction in software applications. Applications are for smart devices such as web and mobile devices to offer meaningful insights into onboarding, retention, and many more. It helps to automatically capture all kinds of interactions without any event setup. The global product analytics tool market size is expected to hit US$25.3 billion in 2026 with a CAGR of 21.3%. Here is an exclusive interview with Scott Pugh, Regional VP and General Manager APAC of

Kindly brief us about the company, its specialisation and the services that your company offers.

Mixpanel is a product analytics company to help companies understand how their users engage with their digital products (i.e. websites and apps). Given the rapid rate of digitization, especially in the last two years, product analytics is becoming mission-critical for companies to manage and grow their digital properties. Companies really need to measure and understand key metrics like conversion, user engagement, and user retention. This is only possible if they understand how users are actually interacting with their digital products and that’s where a product analytics tool like Mixpanel comes in.   The company also understands that the digital world is fast-paced, and time to insight is critical. Users can get the incredible depth of analysis in a self-serve fashion with a lightning-fast UI built on a proprietary database with products. The team wants to help customers get important insights to their teams quickly so they can take action on the insights.  

With what mission and objectives, was the company set up? Kindly mention some of the major challenges the company has faced till now.   

The mission is to help the world learn from its data. When the company was first formed in 2009, the world was only starting to go digital and Mixpanel’s pioneering event-based tracking solution gave budding digital products the ability to understand user behaviour within their products. Fast forward to today, it is now in an environment where digital products are no longer just nice to have— they’re essential for any company that seeks to stay relevant and connected to their customers. This development has really supported Mixpanel’s growth as a business as more and more organisations start to recognize that product analytics is essential to building better digital experiences. There was a time when the team had also built new products to address adjacent market needs. But over time, it realized that this was taking away focus from the core product and features that were most meaningful to customers. The decision was to refocus on core analytics capabilities. The team was committed to pushing product analytics to new heights and now has over 6,000 paying customers. The team has also used Mixpanel for themselves to help understand users better. For example, it looked into the data to determine the user path or funnel that helps to maximise the rate of new user activation within products and growing to love it. This helped to optimize the path for new user activation and make informed decisions and led to a host of UX improvements. The NPS scores triple as a result of this strategy.  

What is your biggest USP that differentiates the company from competitors?        

When it comes to understanding user behaviour and driving product innovation and better digital experiences, companies need to answer questions like:

Who are my power users? Do they behave differently from other users?

What makes some users convert and not others?

Do different groups of users retain differently? Do users who use a specific product feature retain more than those who don’t?

Did the new product feature cause the desired change in user behaviour and lead to the business outcomes that we wanted?

These questions are really hard to answer without a tool like Mixpanel, that’s made for analysing user behaviour. It has seen many people trying to do this with alternatives like marketing analytics tools and it doesn’t work well because those tools were made for answering other types of questions like where users are coming from and bounce rates, etc. If one looks at the movement to democratize data and companies wanting to put insights in the hands of more if not all of their employees, one will then appreciate just how important good UI and UX would be. If users don’t want to use the tool and hate using it, then data democratisation cannot take off. Customers regularly share on social media about how they love UI and I hear the same feedback in my conversations with them. Combined with the ease of use the team provides, I think the team is perfect for helping companies get user behaviour insights to every team so they can make better decisions.  

Please brief us about the products/services/solutions you provide to your customers and how do they get value out of it           

Customers use Mixpanel to understand how their users are engaging with their digital products. This helps them to make the right decisions from product pricing, promotions, onboarding flows, product feature development, marketing budget investment, and more. Another great way to use product analytics is to help determine product-market fit. Passion Factory, creators of a popular South Korean health and wellness app, use Mixpanel to track the conversion rates of different chatbot dialogue options in their app. The chatbot is an integral part of how they drive user engagement. By identifying the best performing dialogues and keeping them, then replacing poor performing options with new ones, they were able to optimise the user experience to drive more engagement. The chatbot optimization and other data-driven product decisions helped them to drive a more than 250% increase in their four-week user retention rate within a year, validating product-market-fit.  

How do you see the company and the industry in the future ahead?

The big investment for companies from a data perspective is moving to a first-party data strategy and having a central source of truth to manage that data. Companies are moving to a modern data stack strategy where they will invest in a data lake and/or data warehouse as a central source of truth and a tool like DBT to transform, test and document their data. From there they can send their data to Mixpanel for analysis using ingestion APIs or Reverse

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