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SlashGear Review: Sinclair Research’s folding A-Bike

Toward the end of last month there was a very special 25th birthday: on the 23rd April 1982 the Sinclair ZX Spectrum was launched on an unsuspecting British public. Here in the UK Sir Clive, the founder of Sinclair, became something of a figure of fun after the failure of his C5 personal transportation machine (a swish name for an electrically-assisted recumbent tricycle), a 1985 effort to tackle urban transport, and few are aware that his research – and the marketed results of it – continues to this day. A chance link from a ZX feature led me to Mayhem UK, official distributors of the latest Sinclair product, the folding A-Bike.

Folding bikes are nothing new, in fact the concept has been available for many years – perhaps most notably by Brompton, who have been selling collapsing bicycles since 1976 – and each finds its own balance between wheel-size and folded-size. Larger wheels make for a more comfortable ride and, usually, greater pedalling efficiency, while smaller-wheels are less suited for travelling any significant distance but can invariably fold down to a far more compact package.

The A-Bike, as is obvious from the photos, falls definitely into the latter category; its 6-inch wheels perch almost comically at the end of each aluminium limb. What you lose in visual gravitas you gain in portability, however. It weighs just 12 pounds (5.5kg) and, when folded, measures 26 x 12 x 6 inches (67 x 30 x 16 cm); small enough to fit into a reasonable rucksack or, alternatively, the collapsing bag Sinclair Research supply.

It’s a straightforward concept. You’re not supposed to see the A-Bike as the sole replacement for your commute; it’s meant to bookend the journey, preferably done by public transport. Take the train into the city, then finish off the short trip to your office – and, because it’s always fun to ride around indoors, to the lift and then to your very desk – on the bike. Cheaper than a taxi and healthier too.

Unfolding the A-Bike takes – with a little practice – around ten seconds, struts stretching out and handlebars locking into place. It all feels surprisingly sturdy; I was expecting something flimsy and suitable only for kids, but once you’re used to the tiny wheels riding is oddly fun. The brakes are progressive and effective, while the numerous reflective panels give at least a vague sense of visibility to other vehicles. What you’re definitely visible to are pedestrians; the A-Bike is not a vehicle for the shy or retiring, and you should expect at least a couple of questions from curious bystanders on each trip (and, on the flip side, a few people pointing and laughing).

Personally, my commute takes me thirty-five minutes and I park right outside the office, so the A-Bike was never going to replace my car. Living close enough to local shops to make me feel guilty driving there, however, repurposed the bike as basic urban transport when we needed more milk or the paper. Storage was never an issue thanks to the A-Bike’s clever folding trick; standing up in the corner of the hall, the enclosed chain and crankhouse means no grease or oil rubbing off on walls or carpets (or trouser legs, for that matter).

Oddly enough, while I expected my cycling friends to most appreciate the A-Bike, they turned out to be the most critical group. A saddle which is, admittedly, not the most comfortable long-distance (or even really medium-distance) perch, the lack of gears and a perceived sense of frivolity seemed to offend their day-glo sensitivities. Far more enthusiastic were the non-cyclists: some saw it as an ideal addition for the car boot, another thought it useful for their motor-home, while young people flocked to it as a replacement to the push-scooter. Few were put off by the £149.99 price-tag ($298), although how many of them will actually go on to buy the bike as opposed to seeing it as a luxury or a frippery is unknown.

In the end, only you know whether the A-Bike suits your lifestyle or not. If you regularly commute into work or school and have a shortish walk at either end then perhaps the saved minutes biking would make it worthwhile to you. Similarly, if you live in town and have neither the space nor the inclination for a car or full-sized bike, then the A-Bike could be an easily stored and fun alternative. It’s one of those things that could easily be written off as a toy, but having tried it myself it’s anything but; yes, it’s entertaining and it gets attention, but I’d like to think that this latest invention of Sir Clive’s will last more like the Sinclair ZX than the ill-fated C5.

Many thanks to Mayhem UK for the loan of the A-Bike.

[rating: 3.5]

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Slashgear Week In Review

SlashGear Week in Review – Week 25 2011

The next version of the iPhone is said to be in the final stages of testing and set for a September launch. We are still wondering if the Verizon version will get LTE support or not. Chris put up his review of the HTC ChaCha Facebook smartphone. He figures the Facebook button has little purpose in this iteration.

The unlocked iPhone 4 landed for sale in the US this week. The device is priced from $649 making it quite expensive. Apple settled the Nokia patent battle last week and ended up paying licensing fees to Nokia. Apple will also pay ongoing royalties as well.

Sources claimed that a new MacBook Air would be landing this month. The machines are expected to get Intel Sandy Bridge processors. According to a report this week it might coast as much as $1.3 billion a year to run iTunes. That number breaks down to $113 million monthly.

Devs are claiming that the coming Nintendo Wii U is 50% more powerful than a PS3 or Xbox 360. It had better be good; Nintendo is hurting right now and needs a popular product. An artist took a bunch of old computer parts and used them to build a room. The finished product looks interesting and a bit creepy.

Game devs are claiming that the Xbox 720 will debut at E3 2012. The name of the console is said to be sort of a working title and the hardware is yet to be confirmed. The JVC Kaboom boombox landed this week looking like the 80’s. The device has an iPhone and iPod dock on the front.

Nintendo confirmed that the Wii lacks the ability to play Blu-ray or DVD movies. I think that is something that any modern console should include. HTC went back on the statement made earlier in the week that the Desire would get no Gingerbread update. After a huge backlash HTC put the Gingerbread update back on the map.

I wondered at the time HTC said Gingerbread was coming back how they would fit it in since the citied lack of storage as the reason to skip it originally. HTC came back and said it would drop apps to fit Gingerbread. YouTube gave the Nyan Cat video its own Nyan Cat custom load bar. It’s cool for sure, but Davies was unable to explain to me the point of Nyan Cat, apparently, I am too American.

Lenovo confirmed that it’s ThinkPad Honeycomb tablet would be landing in August. The K1 tablet has a Tegra dual-core and lots more. The Call of Duty: Black Ops Annihilation Map Pack will hit Xbox Live later this month. The pack will bring four new multiplayer maps and a new zombie map.

The Palm/HP Pre 3 has been pegged to launch in the UK on July 8. The tip comes from chúng tôi and the smartphone has decent specifications for people that like WebOS. Panasonic announced a new ToughBook Android tablet that will be coming this year. The tablet will have a 10.1-inch screen, active stylus, GPS, and optional 3G/4G connectivity.

Apple changed its complaint in the patent battle with Samsung adding more products. Apple also worded the complaint more strongly and is going after Samsung with more verve. We put up our review of the HTC Evo 3D smartphone. Cory figures the new smartphone is a worthy update from the original Evo. Thanks for reading, see you next time!

What Is Secondary Research?

Secondary research is a research method that uses data that was collected by someone else. In other words, whenever you conduct research using data that already exists, you are conducting secondary research. On the other hand, any type of research that you undertake yourself is called primary research.

Example: Secondary researchYou are interested in how the number and quality of vegan options offered at your campus dining hall have changed over time. You have a friend who graduated a few years ago who was also interested in this topic. You borrow her survey results and use them to conduct statistical analysis.

Secondary research can be qualitative or quantitative in nature. It often uses data gathered from published peer-reviewed papers, meta-analyses, or government or private sector databases and datasets.

When to use secondary research

Secondary research is a very common research method, used in lieu of collecting your own primary data. It is often used in research designs or as a way to start your research process if you plan to conduct primary research later on.

Since it is often inexpensive or free to access, secondary research is a low-stakes way to determine if further primary research is needed, as gaps in secondary research are a strong indication that primary research is necessary. For this reason, while secondary research can theoretically be exploratory or explanatory in nature, it is usually explanatory: aiming to explain the causes and consequences of a well-defined problem.

Types of secondary research

Secondary research can take many forms, but the most common types are:

Statistical analysis

There is ample data available online from a variety of sources, often in the form of datasets. These datasets are often open-source or downloadable at a low cost, and are ideal for conducting statistical analyses such as hypothesis testing or regression analysis.

Credible sources for existing data include:

The government

Government agencies

Non-governmental organizations

Educational institutions

Businesses or consultancies

Libraries or archives

Newspapers, academic journals, or magazines

Literature reviews

A literature review is a survey of preexisting scholarly sources on your topic. It provides an overview of current knowledge, allowing you to identify relevant themes, debates, and gaps in the research you analyze. You can later apply these to your own work, or use them as a jumping-off point to conduct primary research of your own.

Structured much like a regular academic paper (with a clear introduction, body, and conclusion), a literature review is a great way to evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

TipA literature review is not a summary. Instead, it critically analyzes, synthesizes, and evaluates sources to give you and/or your audience a clear picture of the state of existing work on your research topic.

Case studies

A case study is a detailed study of a specific subject. It is usually qualitative in nature and can focus on  a person, group, place, event, organization, or phenomenon. A case study is a great way to utilize existing research to gain concrete, contextual, and in-depth knowledge about your real-world subject.

You can choose to focus on just one complex case, exploring a single subject in great detail, or examine multiple cases if you’d prefer to compare different aspects of your topic. Preexisting interviews, observational studies, or other sources of primary data make for great case studies.

Content analysis

Content analysis is a research method that studies patterns in recorded communication by utilizing existing texts. It can be either quantitative or qualitative in nature, depending on whether you choose to analyze countable or measurable patterns, or more interpretive ones. Content analysis is popular in communication studies, but it is also widely used in historical analysis, anthropology, and psychology to make more semantic qualitative inferences.

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Examples of secondary research

Secondary research is a broad research approach that can be pursued any way you’d like. Here are a few examples of different ways you can use secondary research to explore your research topic.

Example: Statistical analysisYou are interested in the characteristics of Americans enrolled in Affordable Care Act coverage. You utilize enrollment data from the US government’s Department of Health and Human Resources to observe how these characteristics change over time. Example: Literature reviewYou are interested in the reactions of campus police to student protest movements on campus. You decide to conduct a literature review of scholarly works about student protest movements in the last 100 years. Example: Case studyYou are interested in the acclimatization process of formerly incarcerated individuals. You decide to compile data from structured interviews with those recently released from a prison facility in your hometown into a case study. Example: Content analysisYou are interested in how often employment issues came up in political campaigns during the Great Depression. You choose to analyze campaign speeches for the frequency of terms such as “unemployment,” “jobs,” and “work.”

Advantages of secondary research

Advantages include:

Secondary data is very easy to source and readily available.

It is also often free or accessible through your educational institution’s library or network, making it much cheaper to conduct than primary research.

As you are relying on research that already exists, conducting secondary research is much less time consuming than primary research. Since your timeline is so much shorter, your research can be ready to publish sooner.

Using data from others allows you to show reproducibility and replicability, bolstering prior research and situating your own work within your field.

Ease of access does not signify credibility. It’s important to be aware that secondary research is not always reliable, and can often be out of date. It’s critical to analyze any data you’re thinking of using prior to getting started, using a method like the CRAAP test.

Secondary research often relies on primary research already conducted. If this original research is biased in any way, those research biases could creep into the secondary results.

Many researchers using the same secondary research to form similar conclusions can also take away from the uniqueness and reliability of your research. Many datasets become “kitchen-sink” models, where too many variables are added in an attempt to draw increasingly niche conclusions from overused data. Data cleansing may be necessary to test the quality of the research.

Other interesting articles

If you want to know more about statistics, methodology, or research bias, make sure to check out some of our other articles with explanations and examples.

Frequently asked questions Sources in this article

We strongly encourage students to use sources in their work. You can cite our article (APA Style) or take a deep dive into the articles below.

This Scribbr article

George, T. Retrieved July 19, 2023,

Cite this article


Largan, C., & Morris, T. M. (2023). Qualitative Secondary Research: A Step-By-Step Guide (1st ed.). SAGE Publications Ltd.

Congress Cuts Political Science Research Grants

Congress Cuts Political Science Research Grants BU study may be affected

John Gerring’s research into creating an archive of global data may be imperiled by federal budget cuts. Photo by Kalman Zabarsky

With global history too vast for any single reference source to cover, John Gerring was helping to build a researcher’s Shangri La: an online storehouse of world political, economic, educational, and demographic data, spanning millennia. Then the project ran into the buzz saw of a senator determined to cut federal money for political science research. Now Gerring’s not sure if he’s still in business.

Last month, President Obama signed 600 pages of legislation to keep the government from shutting down, while shutting down much of the nation’s poli sci studies. Senator Tom Coburn (R-Okla.) secured Democrats’ approval for an amendment to the bill that eliminates the National Science Foundation’s political science studies, except those the NSF director deems relevant to national security or U.S. economic interests.

“I have no idea how my project will be affected by the Coburn amendment,” says Gerring, a College of Arts & Sciences professor of political science. “I guess I’ll have to start worrying about it.”

His part of the project—CLIO World Tables, a four-university collaboration—was supposed to receive $87,000 in 2014. Colleague Dino Christenson, a CAS assistant professor of political science, has been using NSF money to study interest groups’ strategies and their influence with the Supreme Court.

The amendment and the full bill—a “continuing resolution” financing the government in the absence of an approved budget—cover the rest of the government’s fiscal year, which ends September 30.

Some analysts suggest that the security/economy exception is a large enough loophole that most projects will survive. But “until NSF releases guidance, we don’t know for certain how the law will be implemented,” says Jennifer Grodsky, the University’s vice president for federal relations.

Gerring thinks it’s unlikely he’ll be able to find an alternative financial angel for his project. Christenson got his grant three years ago and doesn’t expect it to be retracted, but the amendment “will affect future research in political science” and “impede research on Congress, interest groups, the courts, the presidency, public opinion, and political behavior,” he fears.

Department chairman Graham Wilson calls the amendment “a bigoted, politically motivated attack on scholarship.” Dean of Arts & Sciences Virginia Sapiro, who is also a political scientist, says the new law means that “we will now be the only democracy in the world that effectively refuses to support systematic, nonbiased research that can illuminate the dynamics of government and politics. How embarrassing.”

Coburn, who has pushed his amendment for years, says it will “better focus scarce basic research dollars on the important scientific endeavors that can expand our knowledge of true science and yield breakthroughs and discoveries that can improve the human condition.”

That argument has drawn objections from journalists on both the left and right. Two years ago, New York Times conservative David Brooks denounced an earlier attempt as “exactly how budgets should not be balanced—by cutting cheap things that produce enormous future benefits.” (At $13 million, the grants are “a tiny fraction of a tiny fraction of government spending,” one political scientist wrote last month.)

The liberal American Prospect, meanwhile, reported that even though these grants constitute a tiny portion of the federal budget, they finance most research in the field of political science.

Coburn argues that those who need political data can get it from the media and the internet (although he himself once cited NSF-financed research during a congressional debate). Opponents counter that the media rely on much NSF research—for example, its decades-old National Election Studies tracking evolving public political opinions, partisan identification, and other matters. The Association of American Universities, a consortium of research universities that BU joined last year, unsuccessfully lobbied Congress to discard the Coburn amendment.

The enactment of Coburn’s long-sought restriction coincides with a broader discussion about how helpful a liberal arts education is when looking for a job. Microsoft’s Bill Gates suggested two years ago that state universities focus their money on fields producing future jobs. Ironically, a 2010 survey by the National Association of Colleges and Employers (NACE) shows that social sciences majors were among those most likely to get a job, along with business, accounting, computer science, and engineering majors.

A handful of governors have grabbed Gates’ baton. A Florida task force and Governor Rick Scott have proposed a tuition freeze for students in “high-skill, high-wage, high-demand” majors, while hiking charges to students in fields deemed less essential to the state. (Scott cited anthropologists as among the less essential.) Governors in Wisconsin and North Carolina are mulling similar proposals linking education funding to the number of jobs alumni procure.

The NACE survey shows that businesses are looking to hire people with the skills conveyed by liberal arts study, particularly communication and the ability to work with a team.

“We’re seeing increased numbers of employers seeking students of any major,” says Eleanor Cartelli, associate director of marketing and communications at the University’s Center for Career Development.

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Seo Spyglass Adds Blekko As Additional Backlink Research

Today SEO SpyGlass, the link and and competitor research software we gave a very favorable review earlier, is adding a new exciting feature and data source – the news is pretty huge, so we decided to announce it as a separate announcement post.

As you know, since there’s no telling how long Yahoo Site Explorer will last the eyes of the search community are set on Blekko as the new open source of backlink data. And it really is a great source. This week SEO SpyGlass is adding Blekko as additional backlink data source which makes the tool even more awesome!

Unlike other sarch engines that have a limit of 1k links per domain, Blekko shows all the backlinks it knows of. Although it has a relatively small index it does give a lot of backlink data. And hopefully, as its index grows so will the backlink data it shows.

Another cool thing is Blekko’s data is pretty fresh, so most of the links it shows are still live.

The problem is the data is presented in regular SERPs (20 results per page) so it’s not very actionable.

SEO SpyGlass enables you to easily drill down into the backlink data and analyze the backlinks, linking pages and domains according to over 40 SEO factors:

Google PageRank of the linking domain and the linking page


Anchor text (or alt text for image links)

Links from .edu, .org and dot-your-favorite-tld sites

Link value, cache data in Google, Yahoo and Bing that is

Alexa and Compete traffic ranks

Mentions of the page and domain on Twitter, StumbleUpon and other popular social media sites

You name it…

Here’s a screenshot of a sample SEO SpyGlass project:

With SEO SpyGlass you can sort and filter the backlink data by any of these factors or their combinations, which makes analysis a breeze and really saves time for acting on the data.

Blekko is available in the Free Edition of SEO SpyGlass which can be downloaded here.

The addition of Blekko brings the total number of backlink sources in SEO SpyGlass to 445, so even if Yahoo Site Explorer does go away SEO SpyGlass will still be able to offer a large pull of backlink data to fish in.

Achieving Links That Matter: How To Use Research And Data Driven Journalism

People talk about what they want to read and a good digital PR professional must know what to share.

Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey.

So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms.

Original research makes great linkbait!

First of all: nothing here is doctrine. This is just one of many available strategies that you can apply to your daily link building job.

As a specialist, one of my daily activities is to read and study a lot of articles.

We live in the “content age”, but you must keep in mind what really matters for your project. Simplifying and being objective about what you want for your clients will help you to find value in the journey, and find good content to inspire your strategies – like this article.

Hopefully, this material will open your mind to a lot of good ideas.

To be as helpful as possible, I’m going to teach you how to create a digital PR data-based campaign and pull the perfect headlines.

And don’t worry about the niche; This kind of strategy can be used by anyone.

Here’s how to merge data-driven with search intent and extract more information to share with people.

A good journalist knows that data is the backbone of any perfect campaign! I mean, we can’t argue with facts, right?

A good digital PR strategy must be driven by data.

Before Data, Some Questions To Improve Your Digital PR Strategy

To guide your digital PR strategy, ask yourself these key questions:

What specific problem are you trying to solve with a campaign?

Did your client do any PR or content marketing before?

Who is your client’s direct competitor?

Who is your client’s aspirational competitor?

How much SEO knowledge does your client have?

What is your client’s dream site on which to see their brand?

The answers will help you devise a holistic campaign to ladder up to all your goals.

Now it’s important to present some definitions of data-driven journalism.

What Is Data-Driven Journalism?

I could write some known definitions here, but I won’t.

I’ll talk to you as my teammates.

The basics: data-driven journalism is when your content is data-based.

By rooting your content in data, you are guaranteeing truth and reliability throughout your work.

Besides, with good data, it is possible to better understand user behavior trends and what your audience wants to read.

Data-driven journalism is the perfect mix between numbers and communication – it’s one of the most important ways to understand search intent.

Data protects us from failure.

The First Journalism Rule

A good journalist must cite their sources. This is the kind of lesson you learn in your first college journalism class.

Without sources, there is no valid information, no internet, or even link building.

Do you know anchor text? How about thinking like a source reference? That’s it!

Linkbuilding is a web source reference.

Data-Driven And Journalism: Partners Forever!

When you merged data-driven content and journalism, you can create digital PR campaigns that bring a lot of good links (that matter), with value and relevance.

Take note: relevance.

Without relevance, we have no deal.

The Beginning: Market Research

The first step to a perfect digital PR campaign is to do market research on the internet.

This helps you understand the market necessities, examine the most important news about your specific topic or theme, and devise ideas to create a good campaign.

Google News, Google Trends, Facebook, Instagram, TikTok… you must study all of these deeply to find gaps and opportunities!

As an example, I recently had a specific challenge:  to talk about soy and its culture.

I soon discovered there was already plenty of content talking about this topic – so, what’s new? I couldn’t just regurgitate existing content; I needed to find a point of difference to set my work apart.

You must find the icing on the cake of your content.

After conducting plenty of research on the soy market, I found a good way in. While Google had a lot of content talking about soy, there was no content specifically exploring the opinions of soy farmers.

So, I decided to give voice to the soy farmers!

I put together a Google Form survey for soy farmers that focused on technology, problems on plantations, governmental help, and other things.

Structuring The Research

First of all, I structured the survey using Google Forms.

Simple. Just a quick few questions to understand what the farmers have to say!

But where did I find the questions? Through researching soy on Google, and by talking with an agronomist. I held an interview with him to structure my questions in the right way.

It’s important for you to have the validation of an area specialist; this will make your content more effective.

Remember E.A.T., your content should be strong and represent the issues and resolutions of a niche.

After my questions were ready, I created my Google Form survey and sent it to my client’s email.

The wonderful thing about this survey is that the answers could open up a universe of story possibilities.

With Google Forms And No Money, I Had A Good Survey

As with any survey or interview, it’s important to show gratitude to the participants. This helps them to feel part of the survey and the results.

To make a good survey you must first know some demographic information.

It’s essential to help you understand where the people are, who they are, and how they like to share communication and personal information.

So, make sure to include the questions below at the top of your survey:

To generate good data, don’t forget to ask:


Local area (state, city, neighborhood, etc.).




Marital status.

After these questions, you can ask about your research theme.

These questions are important because they enable you to find more compelling headlines.

For example, in my case: Climate Fieldview Change Is The Challenge To 74.4% Of Soy Producers In Brazil.

Tabulating Data

I kept the forms open for answers for 15 to 20 days, which I believe is a decent period for a survey.

In this instance particularly, we had more than 1,000 answers. A good sample.

But for a digital PR campaign in a journalistic way, more than 300 answers is a good number to start.

Now, it’s time to tabulate.

You must read the numbers – and don’t forget to use your journalist’s nose to find good headlines.

To make it easier, you can use a dynamic table, which allows you to play with numbers.

After examining the answers and making your analysis, you’ll have a much clearer picture of the best way to create the content.

And good content and link baiting spots are necessary to validate your link building job.

Topical Authority Content – Link Bait

After exploring the survey and synthesizing its insights, it’s time to plan the content for release and distribution.

In this case, I used my customer’s blog to make the research into a linkable asset.

I wrote topical authority content. I explained the survey details and what data was pulled.

It was a huge piece of content about the culture of soy, including information about the history of soy up until the present.

Topical authority, done! I went for the link achievement by creating strong releases and good pitches.

For the launch, I conducted different outreach to each site where I wanted to get the link.

This is a good strategy in order to make sure that journalists understand the exclusive material in their email inboxes.

For each headline, a release.

For each journalist, a unique outreach.

How To Create Good Topical Authority Content

Topical authority (TA) is extraordinary for making this happen.

This is the result of embracing the entirety of a subject or topic, touching all its parts, and communicating everything possible about it on your topical authority material.

To build topical authority, look for themes on Google and use tools such as Semrush, Keytrends, Ahrefs, and others.

If you want to write topical authority content, you must do a Google search on the topic and study the well-positioned sites on the search engine results pages (SERPs).

Look at how they were produced, written, and the data used – go deep on each material there.

Check out the People Also Asked and the related searches, to understand the breadth of how people are thinking about the topic.

To find good queries, you can use related search.

Devote some time to building the best content online about the subject. This will help attract relevant links and also help your site, as Google will understand that you are the authority on this topic.

First, because of the links that the content will receive, and second, because of the richness of the content itself.

Remember I told you about the journey of link building? It is essential to respect the link building journey; it is the process. Without it, there is no prize “in the end.”

The challenge is keeping the end results in place, as well as not forgetting all the steps that we took in order to reach a successful outcome.

You need to map the campaign steps and record everything. Absolutely everything.

Create a campaign checklist so you can get an idea of ​​how much time you are spending doing each thing. The checklist will also make sure you haven’t missed anything along the way.

Each portal must be mapped with care.

Analyze portal traffic and see if it is in your customer’s segment.

You can put some KPIs to find good sites: domain rating, traffic, search intent of the site, acting niche, external and internal links, and others.

But these KPIs must be taken together; Don’t make your choice based on just one KPI.

Here’s the wishlist template you can use to organize your processes:








Why* – The reasons and searches that justify a link opportunity. Traffic, tier (01, 02, 03), domain rating, etc.

Tip: Do not release on Monday or Friday. On Mondays, journalists have a lot of emails in their inbox. On Fridays, journalists want to rest and think about the weekend,

To Infinity And Beyond

I have generated more than 23 links within 10 days of releasing the campaign with important players.

Besides these results, we got more than 30 links to our research in one month!

What is important besides links? E.A.T! With this kind of research you can improve authority.

And the TA post is already receiving traffic with a first-page keyword, “plantio de soja” within just three months of the campaign:

Google SERP with a keyword on the first page:

In Conclusion

It’s worth noting that soy culture is a small niche.

But if you use this strategy in more popular markets like tourism, fashion, food, or others, the results could be bigger.

And now, a step-by-step you can’t forget:

Make a survey (15-20 days).

Tabulate the answers.

Create good headlines.

Create a wishlist.

Release the content.

Here are some of the links to my headlines, all of them in good sites:

Now at 42 links… and counting!

More resources: 

Featured Image: Suteren/Shutterstock

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