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How would you rate your small business SEO performance, and what should you focus on next for greater success?
SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc.
Your goal is to get in front of the searchers who could become your customers.
It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility.
Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search.
You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sources that appear in search results.
And, you definitely don’t have the budget those larger rivals do.
What’s a small business to do?
In this article, you’ll find an 11-point SEO checklist for small businesses that help you prioritize and focus on those SEO tasks that will really move the needle for you, including:
What to address.
Why it’s important.
The tools to use.
The time commitment involved.1. Nail Down What Problems You Solve For Customers
Before jumping into SEO, you must first understand how people search. You can waste a lot of money in paid search targeting the wrong people, or delivering the right people the wrong message.
Knowing who you’re trying to reach and what problem you’ll solve for them is essential.
Start by asking yourself questions like:
How, when, and where do customers determine they need your product or service?
Is it away from home, using their cell phone? Is it at home using a desktop computer or tablet?
Is it driven by a personal desire, like good food to eat or a great place to spend some time?
Or is it caused by a disruptive event like a home or personal issue?
These questions color the language your customers will use to find your business.
This information will drive your keyword research and content creation, among other tasks.
(You can use these free keyword research tools to get you started.)2. Fix Your Technical SEO Issues
Your small business website might look fine on the outside, with great graphics, colors, and fonts.
But if there are technical problems “under the hood,” it will likely impact your rankings and traffic.
Before embarking on a content or link campaign, spend time fixing the foundation.
You need a solid website structure so search engines can properly crawl and index your webpages.
Some of the most common technical SEO problems have to do with:
Improper use of canonical link elements.
You’ll learn more about what it takes to conduct a technical SEO audit here.3. Optimize Your Pages
On-page optimization is more than just putting a target keyword in strategic places on the page.
It’s important to develop properly structured, high-quality content written in natural language that incorporates your targeted keywords.
Use every reasonable (i.e., non-spammy) opportunity to add your targeted keywords appropriately on your website.
Otherwise, you’re missing important ranking signals. In other words, you must optimize your:
Title tags and subheadings.
Images and videos.
And more – get the On-Page SEO Guide to learn more.4. Optimize Your Google Business Profile
Your GBP strategy should be a focal point for any small business. It’s free, easy to update, and can make a big impact.
Ideally, your Google Business Profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.
The first step toward optimizing your Google business listing is claiming and verifying it.
Be sure to fill out as many fields as you can and include photos and videos to enhance your listing.
Your category selection is super important. Be sure to choose the correct categories for your business.
The primary category guides which attributes and other features are available to you.
What does that mean?
In local search results, there is a section on your listing where people can ask questions and get answers.
As a small business, it is important that you stay on top of these questions.
You can even create your own questions and provide the answers to proactively provide information that might help searchers convert.
Read The New Google Business Profile: A Complete Guide to learn more.5. Find Out What Competitors Are Doing & Do It Better
Competitors online might be different than the competitors within your local area.
For SEO purposes, we are the most concerned with the websites that are showing up in the top five to 10 positions of Google search results for your targeted keywords.
Those are the competitors you want to analyze.
When doing a competitive analysis, use tools to find out:
What those sites are ranking for.
How many pages they have indexed.
Their website structure.
The quality of their backlink profile.
Whether they’re ranking for long-tail keywords you could target.
Also, we know page speed is a factor in Google’s ranking algorithm.
Run their landing pages through page speed tools. Look for areas of weakness.
Google’s own Page Speed Insights is a great place to start.
For example, are their pages running slow? Are there keywords they have missed that you can target?
See 3 Ways to Quickly Compare Your Website With Your Competitors for more helpful tips.6. Manage Local Business Listings & Citations
In addition to Google Business Profile, you need to control the accuracy of your local business data.
Consistency is crucial.
Data aggregators (e.g., Neustar Localeze, Factual) share information about local businesses, including the name, address, and phone number (NAP).
Make sure your business’s NAP information is consistent and accurate. Local business listings and citations (i.e., online mentions of a business) can help improve your local presence.
It can be helpful to sign up for a service or use a local citations tool that will distribute your NAP information and monitor for inaccuracies.7. Get Links From Websites In Your Local Area
Most small business owners never think about links.
However, getting links to your site can help improve your rankings.
That can mean more sales and more customers.
My approach to “link attraction” has always been more of a publicity angle.
What can we do to spread the word about our business, educate others, and get involved in the community?
You’ll find lots of tips and suggestions for local link building here.8. Add Schema Markup
Schema markup helps search engines signals better understand different page components, such as:
Number of employees.
And a lot more.
Using this markup can help you appear in rich snippets in the SERPs.
Check out all of the different types of schema available for local businesses here.9. Focus On Getting Reviews
Even my kids are conditioned to look up reviews before making a purchase.
Local reviews were one of the leading local search ranking factors in 2023, according to Whitespark’s Local Search Ranking Factors report.
Plus, you can improve your conversions by putting effort into getting reviews and feedback from your customers.
Platforms can help you organize and manage a review campaign.
Or, you can simply encourage customers to leave reviews on the major online review sites.
These techniques can help you get more local reviews.
Make sure you respond, too. Your answer (or lack thereof) is not only visible to the person who asked the question but to all other local searchers who see the review in the future, as well.
Even negative reviews are an opportunity to connect with the customer and show others you care.10. Create Videos & Images For Competitive Keywords
Websites need content, which means words, so that search engines understand what they are about.
Content goes beyond words, though, and should include images and videos.
In fact, if you are struggling to show up for competitive keywords, why not try a properly optimized video or an image?
As SEJ’s Anna Crowe wrote recently in her image optimization guide:
And, it’s becoming an increasingly more important role.”11. Mix Paid With Organic To Get Going
If you’re just starting out with SEO, it can take a while to see results.
Even after you have a steady flow of organic traffic to the website, you might still consider running a paid search campaign in conjunction.
Read more and find 10 tips for local paid search success here.Summary
Even if the list of things to do seems overwhelming, the important thing is to just get started.
Begin with the first goal you know you can accomplish.
In time, you’ll discover local SEO tools that can make quicker, easier work of the tactics that are making a difference for you.
You’ll build more inbound links from relevant, reputable local sources.
You’ll add new blog posts and other content to your website, helping you rank on a greater variety of search terms.
And, once you’ve worked through the introductory items on this checklist, you’ll be ready to take your SEO strategy further.
I highly recommend Maddy Osman’s Complete Local SEO Checklist when you’re ready for that next level.
Featured Image: Deemka Studio/Shutterstock
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In 2023, having an online presence for your restaurant business is essential.
When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce.
If you want locals to find your restaurant while searching for places to eat in the area, you need to work on your online presence and appear prominently in those search results.
Search engine optimization (SEO) is one of the best and most affordable ways to distinguish your restaurant online.
While on-page SEO is all about optimizing your website, off-page SEO focuses on spreading your reach online.
Below, you will find an off-page SEO checklist for restaurants featuring all the elements you need to keep track of regularly.
You will learn about Google Business Profile, TripAdvisor, Yelp, social media, link building, and more.1. Claim Your Google Business Profile
Google Business Profile (GBP), formerly known as Google My Business, is one of the most powerful tools for businesses everywhere.
It allows owners to increase their business’ visibility on Google and make a good first impression by highlighting what makes them unique.
Whatever information you decide to highlight is what customers will see when searching for your restaurant or restaurants near them on Google.
If you want your customers to find your restaurant on Google Search and Google Maps, you need to claim and fill out your Google Business Profile.
The more information you add about your restaurant, the bigger the chances of hungry customers finding it.
Your restaurant website is the most crucial element you need to add to Google Business Profile.
It will bring you an incredibly valuable free backlink and make it easy for people to navigate to your website.
Equally important for business is displaying your menu and order page.
Additional must-have Google Business Profile information includes:
Photos of your dishes and the restaurant ambiance.
To make your GBP profile more attractive, showcase your daily specials, promotions, events, and behind-the-scenes videos.
If you have multiple restaurant locations, it’s good practice to have a separate Google Business Profile for each.2. Claim Your Profiles On Yelp And TripAdvisor
Yelp and TripAdvisor are both a close second on this off-page restaurant SEO checklist.
According to a BrightLocal survey, 98% of customers read online reviews of businesses in 2023.
Websites such as TripAdvisor and Yelp are visited by millions of consumers every month.
Naturally, that’s where your restaurant needs to be.
Add your restaurant to TripAdvisor and Yelp, or claim your listing if it’s already there.Yelp For Restaurants
After you fill in your basic information, follow these steps to customize your Yelp profile and stand out in the crowd:
Add your menu.
Provide additional information on your services, like delivery, table reservations, and online payment methods.
Add a restaurant description that you optimize with relevant keywords such as “Italian restaurant,” “pizza,” or “New York” – access this guide to learn how to do keyword research.
Add the Yelp badge to your restaurant website.
Grow your Yelp rating by encouraging reviews and filling in your profile 100%.
Add a call-to-action button that redirects customers to your website.TripAdvisor For Restaurants
The rules above apply to TripAdvisor, too.
Start by filling in profile basics like name, address, and website.
Next, take your profile to the next level with these tips on how to rank higher on TripAdvisor:
Collect reviews and reply promptly (starting with the negative ones).
Keep your listing up to date.
Order branded TripAdvisor stickers to decorate your windows.
Set up direct messaging so customers can contact you directly. (This can help you solve complaints without affecting your public reviews).
Create a Storyboard where you showcase your best photos and reviews.3. Link Your Website On Social Media
Social media is another vital aspect of off-page SEO for restaurants. While it’s not a direct ranking factor, it can still indirectly influence SEO.
How? Having your social media profiles redirect to your website will bring you additional traffic and business, and build your authority online.
However, having the profiles isn’t enough.
You must have an active presence and interact with your followers to encourage them to share your content.
Each social network has its function.
On Facebook, you can post your menu using the ‘Start Order’ button to actively boost sales.
Instagram is where your dishes will shine. Post photos that your followers won’t be able to resist.
Twitter is an excellent place to address customer concerns.
Use it to update followers on opening hour changes, new menu items, events, and anything else they might want to know.
While Facebook, Instagram, and Twitter are the holy trinity of social media platforms, there are other platforms you can leverage that can wield surprising results, such as Pinterest, Snapchat, or TikTok.
On Pinterest, you can post delicious photos of your menu, link to your website, create recipe boards, interact with other people in the restaurant industry, and create exclusive giveaways.
Snapchat can help you attract more local customers using geofilters and engaging your audience with little games and hidden discount codes in your stories.
Use TikTok to connect to a younger audience, create hashtag challenges, do funny skits and challenges, and take customers behind the scenes.
Don’t forget to add all your social media profiles to your website.
Use social media to share user-generated content too.
However, ensure you have your customers’ express permission to share their posts on your pages.4. Do Link Building Outreach
Getting quality backlinks from high-authority websites can help improve your site’s authority, reputation, and search rankings.
Having your restaurant featured in local online publications will expose your business to new customers, as well.
First, look for high-rated websites in the food industry and approach them with a guest post pitch.
You can offer your knowledge as a chef or restaurant owner and include a link to your restaurant website in the article.
Next, find local business directories and get in touch to add your restaurant.
The same goes for websites that rank the best restaurants in an area.
Offer to include a discount code for their visitors to sweeten the deal.Create A Restaurant Blog
If you want relevant websites to link to you naturally, consider opening a blog where you share your experience in the restaurant industry.
Remember to do keyword research to find topics that people are interested in reading about so your articles can rank high.
Here are some restaurant blog topic ideas you can explore:
How-tos and cooking guides (how to cook seafood, how to season rice, what wine goes with fish).
Lists (X common kitchen ingredients, X dinner etiquette tips, X types of food for movie night).
Menu, food, or industry trends (food trends 2023, restaurant trends 2023)
Menu updates, limited items, and FAQs.
New features or products (how to place an order online, how to book a table online, how to pay for your meal online).
Pages about you and your staff (employee of the month, meet the owner, the story behind your restaurant).
When looking for keywords, keep in mind your restaurant’s cuisine and key selling point.
If you own a vegetarian restaurant, for instance, you won’t be writing about “how to cut steak” but rather “vegetarian lunch box ideas” or “how to season vegetables for grilling.”5. Collaborate With Food Influencers
Food bloggers and influencers with a social media following can be excellent promoters of your restaurant.
They can help boost traffic to your website and increase your search engine ranking by linking to your domain.
Invite local influencers for exclusive tastings of your newest menu items so they can post about them on their blogs and social media.
You can also provide their followers with a special discount coupon.
You can find local influencers on subreddits created by and for food bloggers or use tools like chúng tôi to look for foodie groups meeting in your town.
Try paid blogger outreach software if you’re willing to invest more in blogger outreach.6. Keep Your NAP Updated Throughout All Platforms
Consistency of NAP (name, address, phone number) is an important step in restaurant SEO and a must-have item on this off-page SEO checklist.
Your NAP information should be available on your website, social media, and third-party websites.
Search engines are particularly fond of this information, as it helps users find the answers to their questions.
For your restaurant information to be shown in relevant searches, you must display your NAP information and update it constantly across all platforms.
Make sure the information is spelled the same and is displayed in the same format.
Otherwise, it might confuse users and make you untrustworthy for search engines.7. Add Your Restaurant On Popular Review Platforms And Business Directories
Once you’ve covered your bases with Google Business Profile, Yelp, and TripAdvisor, it’s time to research additional directories and websites where you can list your restaurant.
Some of these will help you get a valuable backlink, but all will expose you to new customers.
For example, Bing might not be as popular as Google, but it’s worth adding your restaurant to Bing Places.
Here are other websites where you should add your restaurant to boost off-page SEO:
Good food is just one element of your restaurant’s success.
Without a solid online presence, you can’t cater to today’s audience of food lovers.
Getting attention online starts with your website but continues with off-page restaurant SEO.
From social media to review websites and food blogs, check off all the items on this off-page SEO checklist to make your restaurant a fixture in the local community – and a dominant force in search results.
Featured Image: Monster Ztudio/Shutterstock
Gaming is not just about sitting on a couch and jostling with your PlayStation console, but a complete experience to take your mind off and indulge in competitive gaming.
Therefore, gaming room aesthetics relieves stress and focuses your visual and cognitive attention on gaming.
No wonder some serious gamers spend around $3,000 to build a dedicated gaming room.
Improve your gaming room aesthetics by vamping up gaming room furniture and ambient and accent lighting, adding an entertainment center or home theater, soundproofing the space, and creating intuitive wall decor.
However, improving gaming space aesthetics does not always have to be expensive.
Read on to find some best yet affordable ways to improve gaming room aesthetics.11 Effective Ways to Improve Gaming Room Aesthetics in 2023
There are numerous ways to improve indoor aesthetics, from choosing the right wall color to a specific piece of accessory.
Here are eleven handpicked yet proven ways to improve your gaming room aesthetics.1. Choose Right Wall Color
Selecting the correct wall color for your gaming room will enhance its decor and help elevate your mood.
However, choosing the perfect wall color for the gaming room can be tricky because it looks very different from other rooms in the House.
Here are a few ways to pick the right color for your gaming room wall.
Do not pick the wall color first; determine the color of your furnishing and equipment to find the right match.
For darker furnishings, choose a lighter color wall shade to create a contrast and vice versa.
Stick with neutral wall shades so your gaming console and furnishing can pop out from the wall.
Stick to flat color like matte that produces less shine when illuminated, which helps prevent reflections and glare from RGB lighting.
Choose one color for the focal or accent wall, such as the wall behind the gaming station, and a different color for other divisions, which helps make a wall pop out from the rest.
Always go with your feeling. Choose a lighter shade if you want something soothing and a darker shade for a more positive effect.
Generally, whites make any space look more enormous and calm, while warm colors create a sense of intimacy and high energy.
Here is a brief guide to choosing the shade.
1. RedIncrease productivity in physical works
2. BlueIncrease maximum focus in administrative tasks
3.YellowMaximize efficiency for innovator and entrepreneur
4. GreenBest for calmness in any sector and also promotes physical fitness.
Find out what is the best wall color for home office.Tips to Avoid Choosing the Wrong Color for a Gaming Room
Always follow the simple 60-30-10 rule to find the perfect balance.
6060% of your room will have the same color, primarily neutral tones like beige, cream, pastel, white, or aqua blue.
3030% of the shade should create a contrast to otherwise dominating wall colors. It would come from upholstery, drawers, and decorations.
1010% of the color should create visual interest, such as accent color.2. Ambient Lighting to Brighten the Interior
Gaming is an ethereal experience, as is the room’s ambient lighting.
Choosing the suitable ambient or fill lighting creates a beautiful experience and helps keep you productive.
Most home offices utilize natural light as an ambient light source, but not in gaming rooms.
Too much brightness may interfere with the visuals and ruin your gaming experience.
Therefore, always choose one overhead lighting that enhances the gaming mood and another light that illuminate the space when you are not gaming.
Gaming sessions usually run long; hence, choose ambient lighting that is slightly dim to ease your vision.
GE Ultrabrite Dimmable Sconce LED may provide the ambient for gaming with its adjustable brightness.
Design House 587261 is a flush mount light appropriate for brighter illumination when you are not gaming.
Consider installing wall scones to create a unique lighting texture. These can easily be mounted on the wall or ceiling.3. Use Targeted RGB Lighting
RGB light fixture used as targeted lighting helps add a layer to the ambient lighting and create the mood.
Leveling up the lighting will help add personality and create spotlight effects that you usually find in the YouTube video of streamers.
The RGB lighting should be targeted to complement the gaming room but overwhelm it.
Here are a few ideas for targeted RGB lighting.
Gaming Room LightsFeatures
Laser lightsLaser light adds vibrant RGB colors to your gaming room. Choose from small to larger laser beam lights
SkylightsSkylight generates patterns of the star-filled night sky, galaxies, and asteroids in different variations
Fan lightsFanlight is appropriate for cooling consoles and computers. Choose fan light with RGB lighting
Projection lights Projection light adds the layer and ambiance to an existing gaming room lighting
Strip lightsTo enhance the decor and highlight sections of the gaming room
LED strips, desk lights, and even disco lights may better fit the room decoration.
However, remember that RGB spectral deflections will strain the eyes when gaming for longer. Therefore, balance the ambient and RGB lighting to find a perfect mix.4. Greenery to Rejuvenate Your Mood
The atmosphere provided by greenery is irreplaceable regarding indoor air and decor.
Adding crisp, fresh air will help reduce stress and anxiety caused by air-borne toxins such as toluene, formaldehyde, and carbon dioxide emitted by electrical devices.
A study by Nursery and Garden reports that houseplants help reduce anxiety by 37%, anger by 44%, fatigue by 38%, and depression by 58%.
Another research indicates that adding a plant to an indoor space can increase happiness and productivity by 15%.
However, it would help to be wary about your chosen plant species. For an indoor gaming room, you should opt for houseplants that do well in low light and still cleanse indoor air.
Here are a few indoor plant options for your gaming room.
Cast Iron PlantThey are slow-growing plants that are perfect for decoration on work desks.
DracaenaBes air-purifying houseplant that helps to increase concentration
BromeliadThey are great at removing toxic chemicals and pollutants from the air.
Spider Planta low-maintenance plant that helps cleanse indoor air and does well in low light
Pink SyngoniumAlmost every Syngonium species is suitable for homes. They help cleanse air and add decor.
Snake PlantThey effectively cleanse benzene and trichloroethylene from the air and great low-light plants.
Peace LilyA low-maintenance house plant that promotes home decor and restful sleep.
Lucky BambooIt is great at cleaning the air5. Soundproofing the Unit
Although soundproofing a room does not directly help improve the gaming room’s decor, it will maintain the aesthetics.
Soundproofing your gaming room will help maintain the decorum of the unit, which is vital for audile aesthetics.
All the screeching car wheels on asphalt or continuous gunfire in PUBG can produce a lot of noise that could disturb your family members and neighbors.
By locking the sound in, nobody would knock on your door to keep the noise down. Paneling the door and window with rubber lining can help soundproof any indoor unit.
You can buy acoustic foam from Amazon to insulate your walls and corners.
The acoustic foam does not stop a sound but absorbs or reduces echo within the room to attain minimal noise effect.6. Adding an Ergonomic Gaming Chair
Buying a comfortable and stylish gaming chair is one way to elevate your gaming room aesthetics.
You should undoubtedly invest in a comfortable gaming chair, but why not get one that adds to the decor?
Some gaming chairs make you feel like you are sitting in a cockpit or behind the Lamborghini, which is their exact purpose.
They are specially made from patented race car seat material with plush cushions and leathery covers to make them appear stylish.
Moreover, they are very comfortable to sit on for hours and come in various color ranges to match your gaming table or console.
Here are a few recommendations for a stylish gaming chair.
DXRacer Formula Series NewedgeIt boasts an ergonomic design with patented race car seat material for additional comfort
RESPAWN RSP-900 Racing StyleA reclining gaming chair with plush removable headrest pillow and sides
Hbada Gaming ChairGaming chair with height-adjustable headrest and lumbar support7. Aesthetic Gaming Desk Setup
When adding a gaming desk, consider refurbishing it to match your gaming room or game theme.
Installing RGB light is one most effective ways to upgrade the gaming desk aesthetic without a significant renovation.
Consider installing LED lighting strips on the desk. You can choose from blue, green, orange, neon, or a combination of many different colors and a rainbow,
Using Eddison’s bulb will also help achieve a unique aesthetic appeal.
Consider colored fans and lighting panels that switch colors with the change in music, rhythm, or beat may also work.
Otherwise, you can always approach table lamps that may do the trick.
Read more to find out; whether you should get a gaming desk for your home office.8. Adding Entertainment Center or Home Theater
The gaming room is not just for gaming; you can use it to watch sports with your friends or even invite your date for a lovely movie night.
It can also serve as a cozy place to binge-watch your favorite series. Therefore, adding a wide-screen TV will cover your entertainment center.
The tv set installed just above the gaming center will add to the decor and help improve the aesthetics.
Here are a few entertainment center recommendations for you.
Sceptre 35-Inch Curved Ultrawide MonitorThe 35″ inch curved display with 3440 x 1440 QHD frameless AMD Free sync HDMI Display Port Up to 100Hz.
SAMSUNG CJ890 Ultra-wide MonitorThe 49” ultra-wide screen boasts 3840 x 1080 QHD with a 144Hz refresh rate.
LG 29WN600-W21:9 ultra-wide monitor with 2560 x 1080 display and 3-side virtually borderless design
However, a TV screen would not suffice if you want to add a home theater.
Therefore, consider scaling your audio by installing a surround sound system for a full theater experience.
Klipsch Black Reference Theater5.1 Surround Sound System delivers a superior acoustic performance.
iLive 5.1 Home Theater SystemBluetooth wall-mountable speakers, 26″ speaker with 4 satellite speakers
Logitech Z906Surround sound speaker with DTS soundtrack and subwoofer
Do you watch Tv while working from home ? Well, you may be interested in reading pros and cons of watching TV while working.9. Adding Wall Decor for Art and Collectibles
Why not spice up your gaming room by utilizing the empty wall space?
Adding wall decors such as storage shelves for collectibles and plants and wall art can be the most effective way to zest up your wall.
Storage units such as shelves, wall counters, floating shelves, etc., come in handy to display collectibles and merchandise.
Collectibles such as sneakers, sports trophies, antiques, comic books, etc., are better suited for display on the walls.
If you are a severe gamer or merchandise collector, your wall decor can reflect several of your favorite characters and games.
Aside from hanging shelves and wall art, consider lining the walls with curtains and wallpaper based on anime, cartoons, or game themes.
Decorating the wall is also a good idea to cover the flawed area in the room.10. Invest in Cool Accessories
Who says gaming rooms are only meant for gaming and should be dark-themed?
Not necessarily! You can always decorate your gaming room to express your feelings.
One best way to enhance your gaming room aesthetics is by decorating the room with cool accessories.
Here are a few examples.
You can organize the room set up to facilitate any manner of gaming; hence, it is a good idea to stack up in board games such as Monopoly, Rummy, Poker, etc.
Also read best Gaming Desk Accessories for Gamers11. Gaming Room Plan
Let’s finish the list by discussing balancing your room plan so nothing looks odd or overwhelming.
Many homeowners do not build their houses with a dedicated gaming room in their mind; therefore, customizing any room to make a perfect gaming space can be challenging.A. Consider Traffic and Free Zones
Start with deciding on a layout for all the items because it will take up the most space.
Usually, a single or two-person gaming should measure 64 sq. ft. to 120 sq. ft.
Similarly, you should free up space to easily walk around the room while making space for a gaming desk, chair, equipment, and storage shelves.B. Consider Minimalist Design
Minimalism is the key to achieving the best room layout for a small gaming room.
Skip on the large entertainment center, cabinets, mini-fridge, and bean bag, if you find them difficult to fit.C. Create Focal Points
Every gaming room has a focal point; an accent wall, a gaming center, an entertainment center, a wall with collectibles, etc.
Creating a focal point will help enhance the decor and scale up your indoor aesthetics.D. Create Lighting Balance
The ambient lighting should not overwhelm the focus or RGB lighting. Both should work together to create a good ambiance.
Related Article: What Should Be Your Average Gaming Room Size?Conclusion
Improving your gaming room aesthetics can be fun and exciting, but avoid making costly mistakes.
Avoid putting too much paint on the walls and amassing items you do not have space to keep.
Consider your average gaming room size based on the number of users to prevent creating a crowded space.
Remember to choose the layout and furnishings before improving your gaming room.
Also, read Enhance Your Home Office Desk’s Aesthetic.
If you are asking yourself this question they you are probably thinking about selling your website. Or you want to know what your website is worth so you can make the decision to sell it or not.
Let’s be clear here. The parameters of this argument is a valuation based on what a buyer would be willing to pay you for your website. And those parameters are defined by sites that are owned as businesses or investments, not clients websites.
Now traditionally the value of your search engine rankings has been calculated by the traffic amount x the adwords CPC. Market Samurai calls this their SEOV (SEO value) metric.
A simple formula would look something like this:
Traffic x CPC = SEO Value
And example might be for Boston Injury Lawyer.
2000 x $40 = $8,000 per month.
Why Traditional SEO value is wrong
In the context of selling a website the traditional valuation of traffic x CPC is not relevant. Value is derived specifically from profit generated by your website. All the assets combined generate profit and it is that profit that has value. In simple terms, your domain + traffic + content + your income does not equal your websites value.
Let’s say you had a website called chúng tôi and it was ranking number one for “how to make money online”
Hypothetically. Let’s assume there are 40,000 exact match searches for “how to make money online” at a CPC of $4.00 and that is the only keyword that you rank for. Assuming you are getting 40% of that traffic ranking number one in Google. Using traditional SEO value the website is worth $64,000 per month in SEO value traffic value.
Website valuation method
If you applied a multiple of say 2.5 times to that website the valuation would come back as $250,000.
One would argue that the website is worth $64,000 per month because of the traffic value. The facts are that from a website buyers perspective the profit that site can generate is what determines value. So they value the website at $250,000.
Tips When Considering Selling Your Website
By definition, you should really be viewing your website as a business because that is what it is, an income generating asset that generates income and profits.
So if you are thinking of selling your website then let’s canvas some website selling factors.
1. Make Your Traffic Defensible
Buyers want to reduce their risk when investing. Their main goal is to get a return on investment. The more risk an asset class the lower they are going to pay. Hence why government bonds are seen as the safest investment (lowest return). Generally buyers look for diverse income and traffic. That is why your traffic must be defensible. This is summed up well by Matt McGee. As Matt points out having defensible traffic means having a variety of sources including search, PPC, social media, direct traffic. This is a big challenge for search based sites that rely heavily on search engine traffic. Especially with the recent Google updates sites that had great value a few years ago have been completely wiped off the map and have no value today.
2. Establish A Selling Price
Do you really know what your website is worth? I’m sure you have some idea but there is normally a big difference between what you ‘want’ to get for your website and what you will ‘actually’ get for your website.
Selling a website is nothing like selling a business. Questions that normally get asked like “how long’s your lease agreement? And “what are the contract terms for your suppliers?” becomes “What is the websites traffic?” and “What percentage comes from Google”
Your selling price is usually based on the following:
Your individual website and it’s unique assets
What similar websites have sold for before
What the market is currently bearing for web businesses
A general rule of thumb is that websites sell for between 1-3 times earnings and the majority of sites sell in the 1.5x-2.5x earnings bracket.
Some good valuation resources:
3. Produce A Selling Document
Commonly referred to as an information memorandum or “the book”. This document is prepared to help sell your website. It includes such things as:
An overview of the website
The financial history
Synopsis on how it generates income
Summary of operations (what is required to run it)
Profit and Loss statements
Client Interview (general FAQ’s buyers will have)
4. Locating Qualified Buyers
The number one challenge webmasters have when trying to sell their website is locating qualified buyers.
There are a few options that you can consider:
Sell it yourself
Use a broker
Their list of buyers
If you are looking for a list of places to find buyers outside of a website brokers list, check out this resource here also some tips on using a broker here
5. Don’t Drop The Ball
Don’t underestimate the importance of this fact. Stop looking after your website for a month and you may lose 5-20% of your selling price. Let’s use this example:
A website is currently making $5,000 profit per month. It has made that amount of money give or take $200 for the last 12 months. You as the seller put your website up for sale. You stop ordering content to be put on your blog, you scale back your SEO campaign and mentally clock out of the business.
What happens over the next 8 weeks while you are selling your website is traffic starts to drop slightly and revenue falls to $4,300 for that month. Suddenly this is a massive red flag for buyers. They will be thinking, “What’s happening to this business?” “Why has the traffic dropped?” “What’s going on with the revenue?”
Suddenly what you were expecting; offers in the $115-$135,000 range becomes offers in the $90,000 to $100,000 range.
That is why it is important to make sure you continue running your website at maximum efficiency and profitability while selling it.
7. Buyers Want The Lowest Price: Don’t Let Them Get It
Most corporate and financial buyers have bought many websites in their career, while most webmasters have never sold a website.
Let me give you an example. A first time seller who received the highest offer from a buyer who had purchased 15 websites. A buyer is always going to want the lowest price and the best terms. They are always going to pull the wool over the sellers eyes and make up any excuse to justify their lowball offer “this is all the market is paying at the moment” or “this is how we did it in our last 4 deals”.
Get yourself up on the terminology used by a buyer. And be ready to keep strong on your asking price. There are a lot more buyers than sellers in the market in general; especially with the market awareness from chúng tôi the market is being educated on the prospect of investing in websites. Educate yourself on the process of valuation and look for multiple offers.
8. How To Keep Your Sale Confidential
This system generally weeds out the tyre kickers as well as the ‘snooping’ competitors looking to steal your sensitive website data. Aaron Wall wrote a great piece on giving away your website data here. The next step is to ask them to sign a non-disclosure agreement (NDA) to allow them access to your information memorandum. And the final stage is to get them to sign a letter of intent (an offer to purchase), which allows them into the final stages of due diligence giving them access to all data.
image credit: Shutterstock
Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant.
1. Include a Keyword in Your Brand Name
2. Start Thinking Like Searchers Think
With “instant” results popping up, you have to really start thinking like searchers to make sure your site is optimized for the keywords that your potential visitors will likely be searching. What is the first word they are likely to type in to find you? Once you have determined thisâ€¦
3. Include Google Suggest as a Keyword Research Tool
Considering that highlighting a Google suggested term will bring instant results, targeting the terms that come up for your primary keyword is now more important than ever.
This post on how to actually use Google Suggest for keyword research and beyond is a great place to start.
4. Get Locally Optimized for Generic Keywords
If your business has physical locations in one or more regions, now is the time to apply local search marketing to your website and your brand, both on-site and off-site. 73% of searches are for local content, which means you will want to make sure your business comes up instantly, showing people exactly where you are located.
Another interesting change with Google Instant comes for the localized keyword phrases. Since Google knows where people are searching from (whether or not personalization settings on or off), they don’t even need to enter keyword plus a city â€“ if they type in type in just the keyword, they will be receiving instant local results when applicable without having to add on the city in their search.
5. Make Sure Your Online Reputation is Clean
Two of the new Google Instant features is the “Something Different” and “Pages similar to” sections in the left sidebar and beneath the first 10 search results. If someone is looking for your brand, and you have some negative entries in the top 5 â€“ 10 results, chances are they will be easily tempted to check out your competitors instead.
By having lots of positive online presences online (such as local search profiles, social media profiles, blogs, subdomains, etc.), you will be able to push down those negative results so that you will make a good first impression with your top 10 search results.
6. Dominate Search Results with Multimedia
It doesn’t matter whether your brand is a business or just yourself. Producing a wide variety of content will ensure that when someone types in your name or brand, they will only find you!Changes to Your SEO Campaign
What changes are you making to your search and link building campaigns in light of the new Google Instant? What results have you seen? Please share your thoughts with the search engine marketing community.
… and how to deliver on the potential of your blog
The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase search engine visibility in a fiercely competitive environment and lower the overall cost of marketing goods or services.
However, it’s common for businesses to fail to reap the rewards they were looking for when they start blogging – I’ve identified five below. There are some common reasons for these failings, that I’ve seen when working with clients, which if acknowledged can be used to turn the blog around to deliver on the benefits originally sought.1. Lack of skills and resources
Perhaps the biggest reason why a small business blog fails is down to a lack of skills and resources. Even though the author may have extensive knowledge about the subject in question, this may not relate to a piece of written work. What’s more, with so many other areas of the business to think about, the blog writer’s attention may be elsewhere and not fully focused on the content.
In fact, according to a survey of B2B marketing professionals carried out by TechValidate, the biggest content-creation challenge was that it took too much time. If even the largest of companies struggle to set aside enough time to blog, it must be incredibly difficult for smaller organisations. Thankfully, there are a few options and alternatives any business owner can explore.Possible solutions to this content marketing challenge
Outsource to content writer – A specialised and dedicated content writer will be able to cover any gaps in your knowledge while producing high-quality, informative and engaging blogs.
Outsource to a marketing agency – If you can’t find a content writer to satisfy your blog writing needs, then a marketing agency will. With a wealth of experience in dealing with businesses big and small, a company that specialises in content can address any problems you may be having.
Allocate time for content – Creating and distributing content is now a fundamental element of several large scale marketing strategies, so you should take it seriously. Make sure you set aside some time solely for the purpose of writing great content and distributing it effectively.2. Unrealistic goals, or no objectives whatsoever
Let’s get this straight from the start – writing a regular blog will not transform your business’ fortunes or improve bottom line sales overnight. It is a gradual process, which takes time to implement and notice the benefits.
Blogging isn’t exactly an easy undertaking either, as it requires quite a bit of thought, hard work and dedication. Don’t make the mistake of diving in head first without realising what you’re getting yourself in for.Possible solutions to goal setting for your blog
Ask yourself some key questions – Why do you want to blog? What do you want to achieve? How many blogs can you realistically create and publish per week? Answering these queries should stand you in good stead.
Be conservative, not outlandish – Whatever your objectives may be, it is best to err on the side of caution and have conservative blog objectives. If notoriety is achieved, it will be a welcome surprise and you can build on this success.3. Poor knowledge of your audience interests
It is all well and good writing regular content about interesting or entertaining subjects, but if these topics or themes have nothing to do with your target audience, then there is not much point in blogging at all.
Furthermore, you could be publishing and distributing your blogs in all the wrong places. Even if you’ve managed to produce a spellbinding piece of content, which is of great value to clients or customers, making it more difficult to access than it should be won’t achieve favourable results.
Possible solutions for understanding your audience:
Develop specific buying personas – Think carefully about the type of person you want to attract by developing some buying personas. That way, you’ll know exactly who needs to be targeted and can tailor content accordingly.
Understand audience behaviour – Consider your audience’s everyday problems and goals in life, where they go to access information and what they look for when shopping for goods or services. Not only will content be more relevant, you can position it in the right places too.
Reach out to consumers – The beauty of marketing in today’s connected society is the ease in which consumers can be contacted. Reach out to potential customers and prospective clients, ask what kind of content they’d like to view and where they’d want to view it.4. Poor quality content
When consumers go online, they are by and large looking for answers or solutions to common questions or problems. Your job as a small business blogger is to provide a resolution, way out or guide to these issues through top quality content.
However, if your blog does not tick these teaching and learning boxes, success will not come to fruition. In addition to driving consumers away from your site, inferior content can also damage your reputation beyond repair. Content is no longer about quantity, its all about quality.Possible solutions for improving your content:
Take different approaches – Business blogs don’t have to be boring, unoriginal or lacking interest, they can be full of life, vigour and colour. Therefore, think about injecting a bit of humour, controversy or opinion into your blog. Tell stories about real-life encounters and previous experiences too.
Always proofread – Even minor spelling and grammatical mistakes make a difference, so always proofread your work before publishing. Readers won’t think much of your writing skills if there are lots of errors, which reflect badly on the business too.
Integrate other types of content – Even though your blog will mainly concentrate on the written word, there is nothing stopping you from integrating other types of content within. Insert product photos, visual demonstrations, Internet memes or viral videos to increase interest and engagement.5. Lack of feedback
You might not look forward to receiving and dealing with negative remarks or views, but these kinds of conversations are what blogging is all about. On top of that, this constructive criticism can help you improve and grow as a business, collect vital and valuable audience analytics as well as the tools to measure the reach and effectiveness of your blog.Possible solutions for encouraging feedback:
Ask questions on social media – After publicising your blog on social media, ask your fans and followers what they think. These conversations give you feedback about the blog and can increase your exposure on social media too.
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