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Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users.

But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor.

Here’s how you can efficiently collect, modify, and repost the best content the web has to offer – and keep your audience engaged with your brand.

Identify Your Sources Premium Sources

Think of premium sources as publications, companies, and news sources.

You’ll want to spend the most time with this list, making sure it’s big enough to create variety.

Not sure where to start? Tools like Buzzsumo offer a nice spread of published content and social engagement based on a simple keyword query.

Try not to rely too heavily on only a few premium publications, news sources, and companies that provide relevant content for your audience.

Think about having big buckets in which you can pick and choose curated content to share.

For example, if space exploration is your thing, NASA’s twitter account would be an obvious choice, but don’t forget to include accounts like Forbes Science and Tech column, which provides a steady stream of newsworthy content related to space travel.

To refine your bucket, use public Twitter lists to find active accounts related to the high-level sources you’ve already identified. Cut out the work that someone else has probably already done for you.

Niche Sources

Think of niche sources as influencers and people.

In the previous example, the NASA account is subscribed to several Twitter lists of astronauts, engineers, and scientists, including a very aptly named list labeled “astronauts in space now”.

Also, dig deeper into your news sources. Instead of just retweeting posts from Forbes Science News, use Twitter lists to identify writers and journalists that write about topics that are particularly interesting or relevant.

You’ll often find that following the individual contributor will provide more meaningful content to share, and may even open up an opportunity to publicly engage with a real person relevant to you and your audience.

Stage & Post

Now that you’ve identified your amazing list of contributing content sources, you’ll want to collect and stage your aggregated content in one place.

If you’re only using one social platform (e.g., Twitter or Facebook), then you can use Zapier to create an RSS feed of your sources and then hand pick the content you wish to post.

If you have multiple accounts to manage and you are short on time, consider an all-in-one tool like that will aggregate, schedule, and post content in one environment.

Using nTuitive, you can scrape multiple accounts including RSS feeds, Twitter, Facebook, Google+, Instagram, or Pinterest into specific content groups.

Using our previous example of NASA’s Twitter account, I’ve aggregated all of NASA’s relevant tweets below, deleted the unwanted ones, modified the posts, and scheduled each one over the next few weeks.

By tracking the performance of each content group, you’ll create an opportunity to better refine your list of sources over time.

Always look for new and exciting content sources, while also trimming away the sources that don’t seem to provide any value to your audience.

Best Practices

This method of aggregating and posting content remains a shared collection of posts produced by other people. We’re using for our own benefit with our individual audience.

Social platforms were built for sharing. So be sure to abide by a few practical rules to keep your output of content above board.

Qualify the Content

Once you discover how to source, stage, and automate the content of others, you may find yourself paying less attention to the content you share for the sake of volume.

Engagement is important, but always look for quality over quantity.

Put some thought into your audience, and stick to a meaningful strategy to cut out the noise.

Give Credit

When you take an existing post and share it with your audience, give credit where credit is due. This can often be done by simply tagging the handle or hashtag associated with the original author, account, or source. If you’re using hashtags, use the same tag for each source. This will help you track performance of content later on. For example, if I were to tag all of my NASA tweets with #NASAmazing, I can track performance, reach, and engagement of this particular group of posts. It also gives me a creative opportunity to properly credit the original post.

Appropriate Post Modifications

Never alter the content of an original post to change its meaning or value. Always maintain the integrity of the original content.


When done right, there is tremendous value in content syndication on social platforms.

Depending on your brand and your goals, there should be a consistent and appropriate split between posting original content versus the content others have already created. If you fail to provide enough original content, the value and recognition of your brand will inevitably become very thin.

Think of content syndication as a way to fill in the gaps and keep your audience engaged with topics you find important. With helpful tools like Buzzsumo,, Twitter lists, and RSS feeds, you can turn this endeavor into an automated 10-minute task on your monthly to-do list.

Image Credits

All screenshots taken by Cynthia Johnson June 2023.

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35+ Best Rose Day Social Media Post Ideas

Rose Day is celebrated on February 7th each year, and it has become quite a popular holiday among brands on social media. Rose Day is celebrated on social media by exchanging virtual roses between friends and loved ones

Most brands will post some sort of Rose Day-themed content on their platforms, whether it be a special promotion or simply a beautiful image. Roses are obviously a big part of Rose Day, so many brands will use this holiday as an opportunity to showcase their products that feature roses in some way.

For example, a skincare company might highlight a rose-infused serum, while a fashion brand might share a picture of a model wearing a rose-patterned dress. Whatever the case may be, Rose Day is a great opportunity for brands to connect with their customers and show off their products in a creative way.

Every year 7th February is celebrated as Rose Day. Start planning from today for your Rose Day social media posts

35+ Top Social Media Campaign Post Ideas for Rose Day 1. Kolkata Knight Riders 2. Popeye 3. MamyPoko Pants India 4. UP Police 5. YRF – Yash Raj Films 6. Bharat BillPay 7. UltiMad Media 8. Sun Music 9. Ferns n Petals 11. Durex 12. Winni 13. Goibibo 14. Pogo TV 15. PNG Jewellers 16. Pizzahut 17. Metro Shoes 18. Snapdeal 19. Bigbasket 20. Book My Show 21. ShareChat 22. Smytten 23. Real Fruit Juice 24. Rapido 25. Polycab India 26. Pharmeasy 27. MuscleBlaze 29. Maggi 30. Oil and Natural Gas Corporation Limited 31. Ketto 32. The Chennai Silks 33. Hindustan Times 34. Dunzo 35. UP Police 36. Delhivery 5 Creative Social Media Campaign Post Ideas for Rose Day 1. Social Media Posts Image

Source: Pinterest

2. Creative Social Media Rose Day Post

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3. Creative Social Media Post

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4. Creative Social Media Post Idea

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5. Creative Social Media Rose Day Post

Source: Pinterest

5+ Engaging Rose Day Contest Ideas 1. Nature’s Absolutes 2. R. S. Creations Personalised Gifts 3. Organic Harvest 4. Vivo India Mumbai 5. TrendyBharat

Here are the best hashtags to use for Rose Day social media posts.

#roseday #love #ros #rose #proposeday #valentine #roses #valentinesday #hugday #kissday #chocolateday #valentineday #teddyday #valentinesweek #valentines #promiseday #day #valentinesgift #gift #valentinesdaygift #handmadegifts #follow #valentineweek #flowers #roseflower #instagram #chocolatelover #valentineweekgifts #valentinesdayspecial #india

Upcoming Days in Valentine’s Week

Here we are listing down the upcoming days for Valentine’s Week to plan your social media posts ahead.

Propose Day

Promise Day

Chocolate Day

Teddy Day

Hug Day

Kiss Day

Valentine’s Day


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FAQs on Valentine’s Day

Q1. What are the 7 days of Valentine’s week?

Ans. 7 days of Valentine’s week are the 7th of Feb is celebrated as Rose Day, the 8th of Feb is celebrated as Propose Day, the 9th of Feb is Promise Day, the 10th of Feb is Chocolate day, the 11th of Feb is celebrated as Teddy Day, the 12th of Feb is celebrated as Hug Day, 13th of Feb is celebrated as Kiss Day and 14th is the most awaited Valentine’s Day.

Q2. Is 7th Feb rose day?

Ans. Yes, 7th Feb is rose day. It’s the perfect day to remind your beloved ones how much you love them by giving them a rose.

Q3. What day is after Rose Day?

Ans. Promise Day is celebrated after rose day.

Top 6 Social Media Trends

How much has social media usage increased per app?

How much did COVID actually impact our social media consumption? Let’s look at how each social media app grew over the past year:


Facebook is a tricky one, since most people who were going to make a Facebook account already have one. As such, the platform actually hasn’t seen a notable increase in users over the past year.

Don’t get us wrong – they’ve definitely seen more people join, with a total of 360 million people jumping on over the past year, but this falls into the the company’s normal trend – we don’t foresee a massive increase as the pandemic rages on.

Where they have seen increases is in the amount of time people spend on their site. People used to spend around five minutes looking through their Facebook each day, but that number has doubled as people spend an average of over ten minutes, probably arguing with their relatives about politics.


Much like Facebook, Instagram was already a social media titan. However, they did definitely see a jump in users that was a bit more than their projected trend. A total of 19.3 million profiles were added to Instagram in 2023, culminating in a total of 132.8 million accounts.

As far as usage goes, the average ‘grammer spent 30 minutes a day on their platform, which is a 13.8% increase when looking at their figure from 2023 (26 minutes a day).

Keep in mind that, unlike Facebook, not all these accounts are potential customers. Some of these will be brands, blogs, or other accounts that might not be interested in following your brand.


Just like the titular snaps themselves, Snapchat is used for short bursts, with 46% of users opening the app multiple times a day. You don’t really browse Snapchat the same way you’d browse Twitter or Instagram, so usage is always brief.

However, they did see a climb in users throughout 2023 after a plateau/dip in 2023, breaking 240 million users in 2023.


Some people think that Twitter peaked back in 2023, as it’s never since quite reached the heights of its 336 million users. That is to say, it hadn’t broken those numbers until 2023, when it pulled out of its dip in usage and broke 340 million users.

Since Twitter’s whole appeal is its brief messages, the average user didn’t spend more than around three and a half minutes scrolling down their feed – but that has more than doubled in the past year, with users spending nearly 11 minutes looking at their Twitter feed.


YouTube saw a steady climb in users – indeed, they consistently gain 100 million users every year. While they’re not too open about their exact usage information, they tend to average a billion hours of content watched a day. You can guess that this number skyrocketed over the pandemic.


When you’re stuck at home, there are few better hobbies to keep you busy than home improvement. Pinterest is a perfect site for people to find cool home projects, and it very much flourished in 2023.

From a user base of 335 million people in 2023, all the way up to 442 million during 2023, Pinterest has definitely further established itself as a solid social media brand. People only tend to spend around 5 minutes on there, but that’s more than enough time to catch their eye.


The freshest face on the social media scene, TikTok has exploded within the past year. Ever since Vine went down the drain, they left a big hole for a short video service, which TikTok swept in to fill.

There’s not much to compare it to before the pandemic, since it was already so new outside of China, but it’s worth noting that TikTok is home to 689 million monthly active users – with a global average of people spending an unbelievable 52 minutes on the app every day.


Self-proclaimed “front page of the internet,” Reddit is a website that congregates content from across the world wide web. They host a massive amount of content, and the pandemic only helped to strengthen their grip.

Reddit released a mercifully comprehensive rundown on its usage throughout 2023, and it shows how they’ve been raking in the users. Reddit experienced a 44% increase in users throughout the year, reaching 52 million, with over 300 million posts – over double what the site received in 2023.


Finally we come to LinkedIn, the most professional social network out there. Rather than receiving any major boost, LinkedIn is steadily climbing – a trend which was healthy all the way through 2023.

Finishing up the year with over 720 million users, LinkedIn is a great way to get a campaign out there, as a million hours of content is watched on LinkedIn every week. It hasn’t exploded throughout the pandemic, but it’s still on a steady climb and definitely worth your attention, especially if your customer base is other businesses.

17 Of The Best Social Media Marketing Courses In 2023

Looking to start a career in social media marketing? It’s a wise move.

According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high.

All of this means that if you want to compete in the digital marketing arena, you must be able to keep up – which is what a social media marketing course can help you do.

You’ll get a solid social media foundation, enhance your skill set, and have the credibility you need to position yourself as a serious candidate.

All you need to do is decide on the right course, and you’ll be golden.

17 Social Media Marketing Courses To Look Out For Free Social Media Marketing Courses

With so many free courses to choose from, there’s no need to break the budget.

Paid Social Media Marketing Courses

If you can invest in a paid social media course, extending your education through more in-depth knowledge could be worthwhile.

Choose from various courses on social media platforms, content curation, business growth, and more – and take your social media marketing training to the next level.

Course Cost Run By Summary Retention and Engagement $1,995/year membership Reforge Understand how to retain, activate, and engage users. Social Media Marketing Crash Course €995 Growth Tribe A crash course in social media marketing, strategy, and management. Social Media Marketing Masterclass $129.99 once-off or $16.58 monthly Udemy Learn how to develop a thorough social media marketing plan for your business. Social Media Marketing Certification $859 OMI Learn how to use the power of social media to impact business growth.

Social Media Marketing Certifications

If you want to learn social media marketing and add to your existing qualifications, a social media certification is the best way to do it.

Not only will you be upping your social media game, but by taking a social marketing certification exam, you’ll also be putting yourself in the top tier of marketing professionals.

With so many courses to look at and decisions to make, where do you even start?

We’ll help you by looking at some of our favorites from this list.

Free Social Media Marketing Courses

Basic social media marketing courses for small businesses.

Run by: Meta

If you own a small business, you might be looking for a Facebook blueprint to help launch you onto social media.

Now, Meta will do you one better – by giving you the blueprint of all its social media platforms.

With various digital marketing courses designed to help you bring your business online, Meta will teach you how to identify potential customers, understand your target audience, set goals, and tell your business story.

By working through actual examples, you’ll learn how to apply the lessons to your own business for social media success.

Harness the power of TikTok to add value to your brand.

Run by: Skillshare

While you’re concentrating on Facebook, Instagram, and YouTube marketing, don’t forget about TikTok.

It’s not all dance moves, transitions, challenges, and trends; it’s a participatory social media platform with massive potential for your brand.

In this free course, you’ll learn exactly how the TikTok algorithm works, how to create and edit your own videos, and how to (hopefully) go viral too.

So, whether you’re making videos for fun or looking to build brand awareness, you’ll know what you’re doing every step of the way.

Paid Social Media Marketing Courses

A crash course in social media marketing, strategy, and management.

Cost: €995

Run by: Growth Tribe

If you’ve got two days, then Growth Tribe has the ultimate digital marketing course – a crash course on social media that’s ideal for everyone from beginners to freelancers to business owners.

Sit down with leading marketing professionals and learn the essentials of internet marketing, content strategy, community building, influencer marketing, and more.

It’s everything you need to develop a sound social media strategy and measure it, all delivered in one compact course.

Social media tools for engagement, activation, conversion, and retention.

Cost: $1,390

Run by: Hyper Island

Do you know how to use Internet marketing to identify and engage your target audience? This social media course from Hyper Island will show you how.

You’ll be taken through social media marketing strategy, content strategy, analysis, and more – all designed to help you understand your customer better and reach your targets.

Understanding how to retain, activate, and engage users.

Cost: $1,995/year site membership

Run by: Reforge

It’s one thing to acquire new users; it’s another to convert, engage, and retain them. That’s what this in-depth course from Reforget will teach you.

From analyzing retention to activation and engagement strategies, you’ll learn the frameworks you need to improve your retention rates and boost your profitability.

Social Media Courses With Certification

Market your business on social media with simple tips and tools.

Cost: $20 (approx.)

Run by: LinkedIn Learning

Whether you’re interested in promoting your business on one social media platform or across multiple platforms, you’ll need certain tools at your disposal.

This affordable, certified course from Linkedin Learning will give you all the tips you need – from creating content and engaging with influencer marketing to using Google Analytics, boosting your social media marketing campaigns, and more.

Then when you’re done, you can showcase your certificate on your LinkedIn profile for extra kudos.

Develop the social marketing skills needed to grow your business.

Cost: $199

Run by: Hootsuite

If it’s industry recognition you’re after, this certification course from Hootsuite will give you just that.

Learn the building blocks of social media strategy, content marketing, community building, and how to measure your success. Plus, earn an online certificate as proof of your new-found expertise.

Learn how to craft social media content and boost engagement.

Cost: €995

Run by: Growth Tribe

Whether you’re a digital marketing consultant, commerce manager, or part of a social media team, you’ll benefit from learning how to boost your engagement across multiple platforms.

Learn how to create an effective communication strategy, optimize your content, and build a brand identity. You’ll also earn a certificate in Digital Communication at the same time.

Is A Social Media Marketing Certificate Worth It?

We’ve started you off with our social media certification picks. However, there are many other excellent digital marketing certifications out there to choose from.

Should you bother with them, though, particularly if there’s a cost involved? The honest truth is yes.

Social media marketing is about more than firing off a quippy Facebook caption. It’s about building brands, driving traffic, increasing sales, and creating a sharply curated dialogue between brand and consumer.

Good marketers make it look easy – which is why beginners are often misled into thinking they’re just one viral dance challenge away from breaking the internet.

But there’s a little more to it than that, and that’s where social media marketing certification can help give you the edge.

Not only will you get the relevant training you need within a constantly evolving industry, but you’ll also have an accredited certification – all of which can help increase your skill level and performance and boost your job prospects.

So, if you want to move to social media marketing, start your journey by upskilling yourself first.

For a position that’s grown 30% faster than other marketing roles, it’s the smartest way to put your best foot forward.

More Resources:

Featured Image: Ground Picture/Shutterstock

Social Media Marketing Online Training Course

Social Media Marketing Learning Path Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team use a more structured approach to managing and optimizing social media as a strategic communications technique. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

We appreciate finding time for skills development is a challenge, and so Learning Paths enables training to be bite-sized, engaging and results orientated since they integrate with our templates to plan, manage and optimize your marketing.

Unlike many online e-learning courses, each module is self-contained, so you can rapidly/quickly access guidance to improve the effectiveness of the marketing activities you are working on right now. Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

As you work through each topic, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to manage and optimize the strategic implementation of social media platforms for marketing communications.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Identify the benefits of a more planned approach to social media marketing then design and implement a social media plan.

Review the effectiveness of your social media marketing against benchmarks and other organizations then identify improvements to how your social media marketing is managed.

Structure a social media strategy to improve customer lifecycle communications that translates into practical actions and improves your goals.

Review the requirements and features of tools for social listening and put in place a reputation management process to respond to complaints or customer service requests.

Identify how to improve your approach to optimizing the effectiveness of your social platforms, both organic and paid, by reviewing your company page to enhance its effectiveness and defining methods to increase follower engagement through optimizing content for each social channel.

Understand different types of insights you can present in a monthly social media report including the business contribution of social media using reports available in Google Analytics including comparing the follower growth and engagement for your company pages on different social networks

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover social media opportunities

A planned approach to social media marketing

Audit social media marketing activities

Learn the latest social media developments

Set social media goals

Topic 2 – Planning and governance of social media

Create a social media strategy

Social listening

Customer service and success

Influencer marketing

Topic 3 – Practical social media marketing

Optimize your organic TikTok marketing

Optimize your organic Instagram marketing

Optimize your organic Facebook marketing

Optimize your organic LinkedIn marketing

Using social media to support a marketing campaign

Using social media to amplify linkbait

Optimizing paid social media activity

Reporting on social media effectiveness

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, marketing executives or specialists responsible for social media marketing

Consultants or agency account managers

Is This The Social Media Backlash?

We ask is social media marketing “Mostly a waste of time”?

Some marketers and PR professionals like Nicola Swankie from Society felt the need to respond to his video on behalf of Social Media Practitioners. She responded in a long post reminding him that

‘Social media has given us the new power that people have is vital to consider for any marketer, because it’s shifted marketing forever — it’s given us the control to personalize and choose the media we see and it’s given us a voice.’

She says that great marketing should engage – it shouldn’t be something people want to ignore. But Social, is the most honest of any media and so it’s where lazy, unengaging marketing is most in evidence. That is not a reason to ignore Social, it should be a challenge to us all to think about how to make our marketing more compelling and relevant.’ Well said!

Are marketers guilty of an infantile fantasy, as Bob Hoffman says?

Here’s another case where a respected marketer lays into social media marketing. Bob Hoffman a traditional ad man, you may know as author of the Ad Contrarian, has this withering quote delivered at Advertising Week Europe which featured in AdRants.

‘The theory that people want to engage with brands online and share their enthusiasm with their friends, and that their friends will share their enthusiasm with other friends through social media channels has turned out to be an infantile fantasy’

What do the research and analytics insights tell us ?

At Smart Insights we believe that the union of content and social media marketing has created a fantastic platform for creative businesses to engage audiences leading ultimately to increased reach, preference and ultimately sales.

When we look at  the analytics you do see a relatively low proportion of visits are driven by social in many sectors, particularly retail where you might expect it would be much higher if you believe the hype. For example benchmarks from SimilarWeb shows traffic sources in different sectors and here it shows that, indeed social is insignificant compared with search, direct and referrals from other sites.

How do active marketers rate social media in comparison with other media?

In our Managing Digital Marketing 2023 research in association with TFM&A 2023 event, we wanted to explore the perceptions of marketers at the ‘front line’ of digital engagement.

Gerraint Holliman, Director of Strategy and Head of Content Marketing at DIRECTIONGROUP acknowledges the potential value of social media but questions how social media is being used by companies, he believes that ’most marketers are willfully misusing it’. He puts this down to a misperception of how we use social media explaining:

Kieran Flanagan, HubSpot’s EMEA Marketing Director doesn’t feel there is any backlash against social media and says he sees the return if it’s measured and used properly. He feels it’s a victim of its own hype and expectations were unrealistic:

‘ I do think it was initially over hyped by marketers. Most people on social media are not in buying mode so how you market to them has to be different. It’s also becoming more competitive. When you have a lot more business in the market spending money for the same audiences attention, some of those businesses are not going to be happy with their results’.

‘It’s how the channels work together that’s important in my view, not which one is ‘best’. After all, what use is email without search, content and social media to get you subscribers in the first place? What about the ability of email to bootstrap blog views and social sharing, or to segment audiences for retargeting?’

For him last year, the ’emphasis seems to have been on integrating digital and traditional marketing. And while this is a great start, it’s all still very channel-centric. The focus is on which channel is the most effective.’

Deborah Lee, an international speaker and consultant focusing on social media says from her experiences on social media that many companies are struggling to use it, but are still seeing engagement on the major social platforms. She says:

What do you think?

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