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Introduction of Investment Banking Culture

Long working hours, layoffs, and a hostile work atmosphere are part of an investment banking culture. The work is rewarding, but the days are long and demanding. The top investment banks have been under fire for high-stress and exhaustion reports. The investment banking industry has been active throughout the pandemic, resulting in fatigue.

    Key Takeaways

An investment banker engages in several activities: equity research, sales and trading, mergers and acquisitions, security underwriting, raising capital, and front-office vs. back-office operations.

An investment banker typically puts in 80 to 100 hours per week due to unpredictable workflow and non-divisible tasks.

The causes of cultural problems in the industry include internal factors like board oversight and external factors like structure, growing size, and scope.

It must minimize cultural problems and cultivate the right culture, including hiring the right people, establishing appropriate remuneration structures, and guaranteeing staff retention.

Investment bankers- Activities

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Investment bankers are involved in different activities:-

1. Raising Capital & Security Underwriting

Investment bankers mark the price at which they sell the shares to make profits. The underwriting spread is the distinction between the purchase and markup prices.

The investment banker may occasionally act like a facilitator, marketing the offer without taking on any underwriting risk. The investment bankers in this situation might sell a portion of the securities and then be compensated on a commission basis for the quantity they sell.

2. Mergers & Acquisitions

Long-lasting negotiations can be part of mergers and acquisitions, with investment bankers weighing multiple bids and counteroffers on both sides. Therefore, one needs to possess excellent social skills to succeed in the field.

3. Sales & Trading and Equity Research

Investment banks facilitate securities trading by matching up compatible buyers and sellers. Sometimes they even trade in securities from their accounts.

Research reports indicate whether to buy, sell, or hold a stock based on a company’s rating. Research is conducted by analyzing and contrasting multiple company and performance reports. Investment banks provide clients access to these reports, enabling investors to make money through trading and sales.

Furthermore, some businesses choose not to go public. Clients that choose to raise cash through private placements over the stock or bond markets can also get assistance from investment bankers.

4. Front office v/s back office

Functions like M&A Advisory are “front office” work. The “back office” work includes risk management, control, corporate treasury, compliance, corporate strategy, operations, and technology.

Learn more about the roles of Investment Bankers here

Investment Banking Culture- Working Hours

Working hours of analyst per week

Investment bankers work 80-100 hours weekly, and analysts may work until 4 am during peak times. Some analysts may brag about only going home to change clothes.

Investment bankers have unpredictable working hours; they can spend the entire day in a coffee shop or browsing the internet and sometimes don’t have time for lunch.

Team meetings and replying to emails from clients, senior bankers, or coworkers typically fill the mornings. The morning hours are generally uneventful and unhurried from when an investment banker arrives at the office at around 9 am until they take their lunch break.

Investment bankers have a busy afternoon schedule, including analyzing paperwork and revising financial statements. They chat with peers during their lunch break, typically 30-60 minutes. These tasks can be time-consuming and stressful.

To avoid report errors, investment bankers must double- and triple-check their work. Errors are costly and time-consuming to fix and can lead to clients backing out of agreements, making them unacceptable.

Investment bankers often eat dinner in the office after concluding revisions around 7-9 pm. They collaborate with colleagues from different departments to create presentations using IT tools to prepare for the next day’s meetings.

First-year investment bankers frequently leave the office between 11 pm and 1 am and prepare to resume work later that morning.

Work can come at unexpected times, taking Friday, Saturday, and Sunday nights.

Investment bankers commonly work on weekends to catch up on tasks that can take a few hours or the entire weekend to complete.

The answer to this question is NO 🙁

Investment Banking Culture – Tasks of an Analyst

Within Investment Banking, an analyst is primarily involved in two types of work.

Non-divisible work means that even if you add more employees to complete the task, the work will not get over quickly as the work cannot be divided. Let’s understand this using an example. An analyst will be required to prepare the financial model in Excel. This financial model cannot be broken down into pieces that can be allocated to the different employees. The entire model has to be prepared by a single individual. Once the financial model is ready, the review of this model can be done by a different person.

Investment bankers come with a high cost to the company. Stretching their resources is less expensive than recruiting more people who would spend most of their time idle.

Investment Banking Culture – Cause of Problems

Investment Banking’s corporate culture is often accused of being toxic. Since the financial crisis, many people have brought up industry-wide cultural issues in investment banking. These causes include internal factors like board oversight, awareness of their balance sheets, staff incentives, and external factors like structure, the growing size and scope of banks, regulation, and supervisory.

Furthermore, 62% of senior investment bankers think poor or ineffective upward communication of issues to management is a profound cultural issue. Senior bankers stated that despite providing decent policies and procedures for staff to voice issues, their juniors usually hesitate to speak out.

However, fostering the’ right’ culture has the potential to do more than simply solve the problem. Organizations with the right culture might have a competitive edge, challenging competitors to imitate.

The Investment Banks must provide the following.

Hire the right people.

Hiring the right people is crucial in improving the investment banking culture.

Motivation is one of the most important factors required in a person to succeed. Investment banks hire people who are motivated to become wealthy.

It allows people to grow and maximize their potential, be it earning or career reasonable progression; investment banks require people with that mentality. The problem comes during the assessment where only one side of the coin is assessed, i.e., how well an employee is performing and fails to look at the second side, i.e., whether the employee is staying in line with where you want in terms of risk. This creates the framework of a toxic culture.

Choosing the right people is essential to building a strong culture. Senior leadership training is crucial for initiating cultural change. According to Deloitte, companies with strong leadership can have a 35.5% or more difference in value compared to those with weaker leadership. Financial services organizations benefit more from effective leadership, with a potential overall difference of over 37%.

Senior bankers in a survey identified employee assessment metrics as the top lever for cultural change. Performance measurements should balance risk and reward while assessing an employee’s behavior. This is crucial for enhancing culture in an industry where salary is a primary motivator.

Banks are increasingly evaluating staff based not only on their work but also on how they approach it.

Filling the company with risk-hungry, short-term thinkers through bad hiring policies creates a toxic culture.

Right Compensation arrangements

Compensation arrangements are one of the important causes of the toxic culture in investment banking. One of the most challenging issues is maintaining motivation when compensation stagnates or declines.

Structuring incentives and bonuses can be highly lucrative for those who maximize their ascendancy.

Investment banking does not look at people with a 40-year career and aspiration to get to the top but at people who want to make a significant impact and move that impact up.

Ensuring Employee retention

Nowadays, people don’t stay in one organization. They work hard in one organization for two to three years, enjoy a high bonus, and then move to the next organization.

To counteract this, investment banks must look at personnel policies at every level – recruitment, promotion, and compensation.


Investment bankers have reservations about the industry’s capacity to manage key facets of culture successfully. Furthermore, culture is nebulous, making it challenging to predict precisely what levers will alter it. The investment banking sector is being pushed to change deeply ingrained organizational processes and attitudes in a substantial cultural way. There are unprecedented expectations about the scope and speed of cultural transformation in the sector. However, cultural change might be feasible with the right people and policies in place.

FAQs 1. How Do You Get Into Investment Banking?

Answer: Prerequisites include financial modeling, corporate valuation, Accounting, and Excel skills. As for educational backgrounds, a business degree and an MBA can be beneficial. Additionally, many other abilities aren’t always related to a degree. Persuasive and persistent are two qualities that investment bankers possess. They also have the interpersonal abilities to create a network and the bargaining ability to close transactions.

2. How Much Money Do Investment Bankers Make?

Answer: The base salary for an analyst can range from $85k – $100k, and the total remuneration is $125k – $200k. Accomplished investment bankers in their mid-career can earn anywhere from $300k – $1M.

3. What skills does an investment bank look for in a candidate?

Answer: One’s work in the investment banking sector will involve assisting clients in resolving some of their most pressing strategic and financial problems. Businesses seek candidates who will succeed in a fast-paced setting where the ability to multitask and manage time is crucial.

Most importantly, one should be able to think analytically and feel at ease working with numbers; hence Excel and accounting are important skills. One must also possess strong interpersonal and communication skills to collaborate effectively with clients and team members.

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Collectors Flock Towards Mushe Nft’s, They Can Be As Successful As Cryptopunk Investment Artwork.

The arrival of blockchain technology and NFTs has allowed for a new wave of investment opportunities, especially when it comes to artwork. Trailblazers and early adopters are already benefiting from the new wave of interest in digital art, with some artwork selling for millions of dollars.

One such example is the Cryptopunk NFT collection, which is one of the most popular and valuable digital art collections available today. Created back in 2023, these 10,000 unique illustrations feature punk-inspired characters with a variety of different hairstyles, accessories, and clothing.

With the project already making millionaires out of early investors, people are now on the lookout for the next opportunity, and it appears that the next wave of investment artwork is here – Mushe World NFTs.

The Success of Cryptopunks

The Cryptopunk collection is a set of 10,000-pixel images minted on the Ethereum blockchain in 2023 by Larva Labs. However, it wasn’t until 2023 that the NFTs really took off in value.

The most expensive CryptoPunk is #5822, which sold for a massive 8000 ETH or $23.7 million to the CEO of Chain, Deepak Thapliyal. This is just one of many $million transactions that have taken place in the world of Cryptopunk NFTs.

Cryptopunks are attracting so much attention and investment because they are seen as the original NFTs. They were some of the first digital artworks to be created on the blockchain, and they have a long history that collectors can follow. Plus, with only 10,000 Cryptopunks in existence, they are becoming increasingly valuable.

Mushe World – The Next Wave of NFT Investment Artwork

Mushe World is a cutting-edge system of tools and protocols that utilize blockchain technology to its fullest potential. With crypto wallets, decentralized social platforms, NFT collections, DeFi protocols, and so much more, the project makes it easy for anyone to get involved in the Web ecosystem.

A key part of the Mushe World ecosystem is the Mushe NFT collection, which is made up of one-of-a-kind digital illustrations minted on the Ethereum blockchain. The first collection is due to hit OpenSea on October 31, 2023. As the largest NFT marketplace, OpenSea will provide Mushe NFTs with a huge platform and potential investor base.

Mushe World NFTs represent the next wave of investment artwork, as they have a use case that goes beyond just being a digital collectible. With the Mushe World protocols, NFTs can be used to access a variety of different services and products. For example, the NFTs will be usable in MusheVerse, an online world where people can discover, play games, and socialize with each other.

The demand for NFTs is only going to grow in the coming years, so don’t miss your chance to get in on the action early. Collectors are already flocking towards Mushe World NFTs as the next big wave of investment artwork, so make sure you don’t miss out!

Bottom Line

Success in the investment artwork world depends on two factors:

1) Picking the correct asset

2) Being early to the party

As we have seen with Cryptopunks, getting the two right can lead to life-changing returns. While it’s clear to see that Mushe World NFTs have all the right ingredients to be the next big thing, getting in as early as possible will be key to making the most gains.

With such a buzz already surrounding the project and a release date of October 31, 2023, the buying pressure is likely to be high. Waiting too long could mean you miss out on the next wave of investment artwork, so don’t wait.

How To Purchase Mushe (XMU)

After this, all that is left to do will be to confirm the amount of XMU tokens you would like to buy and the crypto you would like to exchange for it and complete the swap.

Learn more about Mushe (XMU)

A Culture Of Kindness In Early Childhood Classrooms

Whether kindness is innate or not, being purposeful about teaching it definitely contributes to a positive classroom culture. When you focus on kindness, you send the message of its value in your classroom community. Modeling and encouraging kind behavior and reflecting on its presence in your classroom can create an environment of care. Prioritizing kindness helps children see the impact of the words they use and actions they take on the dynamics of the classroom.

Furthermore, children who learn to treat others with respect and generosity in their classroom community can carry these values outside the classroom and throughout their lives. Recent research suggests that acts of kindness in our classrooms have meaningful ripple effects in our larger communities—in other words, kindness is contagious.

5 Ways to Spread Kindness in Your Class

1. Build on children’s knowledge: Activate children’s personal experiences with kindness by making it an explicit topic of conversation. Hold class discussions in which you ask children to describe kind acts they have performed and received. What does acting kindly look like? What do kind words sound like? How does kindness feel inside?

Invite children to contribute ideas for the behaviors they want to embrace to keep their classroom a safe, fair, and caring place. Capture their ideas on an anchor chart that you co-create and continually revisit and revise. This living document reinforces that every community member is responsible for the well-being of the whole group.

2. Make it public: Be intentional about noticing, recalling, and reflecting on acts of kindness that occur in the classroom. When you observe children being caring, offer specific feedback by telling them exactly what they did and draw out how it positively affected another person. Celebrate and showcase children’s kind acts in your environment.

For example, if you witness a child sharing crayons with a classmate who also wanted to use them, ask if you can take a photo to capture this act of kindness. With the children’s input, caption the photo and post it in your room. Or, make a “kindness tree” on which children’s names get added as “leaves” when they act kindly.

By emphasizing children’s positive contributions, you show them how they can nurture a culture of kindness.

3. Give children practice: Like any skill that children are developing, being kind takes practice, so give children lots of it. Provide varied opportunities for children to be helpful to one another and work cooperatively.

One powerful method for doing this is using puppets to role play “How can we help?” stories. Pose a problem and invite children to offer suggestions for how to respond. Give them time to rehearse what words they would use in this situation. For example, act out having one of your class puppets fall down and hurt their knee. Then ask children to brainstorm and act out what they could say and do to take care of the puppet. This type of practice gives children a safe forum to try out their ideas and prepares them for real-life encounters.

4. Use children’s literature: High-quality children’s books can spark robust discussions around kindness. Invite children to talk about ways characters act in books. For example, in Jabari Jumps, Jabari feels afraid to jump off the diving board, but his father’s gentle support gives him the confidence to do it. Pose open-ended questions to probe children’s thinking. How does Jabari’s father act kindly? How would you have helped Jabari?

Conversely, in Little Blue Truck, the dump truck does not act kindly toward Blue when he speeds harshly past him. Prompt children to think about how they might act in a similar scenario or what they might say to encourage more kindness. What is a more caring way to treat Blue? How could the dump truck be more helpful to others? Conversations like this allow children to internalize kind choices, which they can apply to situations in their own lives.

5. Kindness takes mindfulness: If children are aware and mindful of their own emotions, they may be more likely to be aware and mindful of other people’s emotions, as well. This broader awareness fosters more empathy and consideration of different perspectives.

Teach children mindfulness exercises so that they can visualize how it feels to receive kindness and to share it with others. You can have children sit comfortably and take several deep breaths. Invite them to imagine how kindness feels inside their hearts. As they breathe in, guide them to feel the kindness grow bigger. As they breathe out, ask them to send kindness out to everyone in their community.

Make connections between children’s kind acts and the creation of a more positive community, both inside the classroom and outside of it. Instilling the value that each and every person is worthy of respect, care, and kindness fosters the sort of cultural equity that we seek to extend far beyond the classroom.

Anatomy Of A (Successful) Tweet

Ever wondered what makes a good tweet?  Let’s break it down.

But first….there are many different reasons to tweet, therefore there are many different kinds of tweets.   Twitter can serve many purposes so before you get started you want to consider all the ways you can use Twitter and determine which ones you want to use now.

Let’s do a quick recap for beginners and then we’ll get into the real meat of it all.

You can use Twitter for:

Personal reasons: For dating, to find friends with similar interests or to keep tabs on the current “chatter” about a topic that interests you.  The possibilities are endless.

Customer Service: You can create a company account and let people know that they can send questions or concerns and you will respond via Twitter instead of by email.  You can update customers on upcoming news or events (sales, problems, news, product recalls, etc).  You can monitor your brand and deal with any reputation issues.

Public Relations: Develop relationships with media reps, reporters and bloggers.

Growing your business: Drive traffic to your website, build relationships, make special offers, promote content.  You can use Twitter to establish yourself as a credible leader in your industry.

So what kind of tweets do people most commonly send?

Retweet (RT): Retweeting (like forwarding) someone else’s tweet.

What you’re reading: People will often tweet what they are currently reading online and will share the link to the content.

What you’re watching: Sharing a video you have watched online (include link).

Events/Plans: Share information on upcoming events or plans.

Promotional: A sales message.

Content promotion: Promoting content that you have written (include a link to it).

Conversations: @Replies or DMs (direct messages).

Quotes: People like to share motivational quotes.

Twitter is about sharing news and information – first and foremost you should be yourself.

Conversational tweets, what you’re watching or reading or sharing quotes are all expressions of yourself.  Communicate in a way that is authentic to who you are.  Just a few tips –

Watch the foul language! Most people don’t mind an


well placed “choice word” for emphasis but it becomes old quickly and is disrespectful.

Don’t use too many abbreviations or jargon people won’t understand.  Communication only works if people understand what you are trying to say.

Don’t use Twitter as your personal rant fest.  We all vent a little and sharing information about a company that has wronged you is helpful to other consumers but Twitter is not a place to bemoan everything that is wrong in your life.

Review your Twitter profile page regularly – is what you are saying and how you are saying it interesting for people?  Would you want to follow yourself?

Tweeting for business growth is a different animal.  It becomes more important to craft a message that will do the intended job.  It’s copywriting in 140 characters or less and it’s not always easy. Especially for those of us that tend to be very verbose!

Content promotion:

So let’s say your goal is to promote new content – either an article or a Blog post you’ve written.

First and foremost you want to identify the hook of the content.  What does it offer?  Why should people want to read your content?

Once you’ve identified that, you want to write a compelling sentence that will make people feel like they not only want to read the content but like they have to – they will be missing something if they don’t check it out.  Here are some samples…

Top 3 things u must know BEFORE u buy a kite. Check it out now. Shortened URL here

Why most kites DON’T fly (it’s not what u think!) Shortened URL here

Secrets for catching air w/ your kite! Fun for all! Shortened URL here

Let’s look at why these are good tweets.

They are short, to the point, compelling and tell people exactly what they will learn when they read your content.  For anyone interested in kite flying, they will probably want to check it out.

Some things to remember…

Everyone loves lists, so “Top X” lists do very well on article directories and tend to spread virally.

People are looking for solutions to a problem – identifying the problem (many kites don’t actually fly) and then letting people know there is a twist – it’s not what they are thinking, makes them even more likely to check it out.

People always want to be “in the know” – no one wants to miss out.  Promise to share a secret and people want to hear it.  (Just make sure you actually deliver in the content).

So those were good tweets, but how can we make them better?  Let’s take a look:

Top 3 things u must know BEFORE u buy a kite. Check it out now. Shortened URL here  Plz RT

Why most kites don’t fly (it’s not what u think!) Shortened URL here Plz RT

Secrets for catching air w/ your kite! Fun for all! Shortened URL here Plz RT

By simply requesting people to RT your content, you will get a lot more retweets.  Sometimes we forget the basics and it is often as simple as “ask and you shall receive”.  Consistently when I include a “Plz RT” request, I get many more RTs.

Now let’s talk about a sales/promotional tweet.

These tweets are not only dependant on the content of the tweet but also on what comes before and after the tweet.  What do I mean?

If you’ve tweeted nothing but sales pitches and aren’t offering any tips, news or information, people are less likely to follow you for very long.  You need to make sure you aren’t just promoting your agenda but are tweeting useful, helpful information and then you can mix in your special offers and promotional tweets.

So assuming you are doing that, let’s look at what makes a good sales/promotional tweet:

You need to offer something people are going to want (ex: save money, save time, learn this, get a free report, free gift with purchase).

Creating urgency helps – so mention a limited time offer or deadline for them to check it out.

Today only! Off- season sale. 20% off all swimsuits. Shortened URL. Plz RT

This is specific, to the point, offers them a benefit and isn’t obnoxious.

Now, imagine seeing: SUPER sale MUST BUY TODAY great SAVINGS Don’t Miss Out! Fabulous Deals.  – Most people aren’t going to respond, it’s too hype filled, it’s obnoxious and it doesn’t offer any real information about what the special offer is. If I see this more than once from someone, I will usually unfollow them.  (I forgive them one time and figure they were just trying new things out and learning)

Another good example: Free Report if u check out my website. Shortened URL. Plz RT – Not too salesy, tells them what they get and what they have to do and doesn’t SCREAM at people.

Let’s recap the components of a successful tweet:

It includes a

shortened URL with tracking

It has

compelling text

that entices but doesn’t scream at people

It has a

clear description

of the topic or special offer

It includes a

request for RT

It’s short enough to be Retweeted

It is




It is


to the topic your audience is likely following you for (In other words, don’t promote yourself as a dentist and then send all these offers for your shoe shining business.  Sure, we all retweet other people’s tweets and we all have special things we want to offer from time to time that may not relate to the core topic we usually tweet about, but just remember people follow you for a reason and most often it’s because they are interested in the core topic that you tweet about.  Sometimes it’s an interesting tweet that just caught their attention so they follow but most often people are looking to follow someone that tweets about a topic they are interested in.)

My goal is to keep Twitter a place that interests us, benefits us and to prevent it from turning into a sleazy message board for every sales offer under the sun.  Keeping Twitter real, one tweet at a time.

What Are The Steps To Digital Transformation In Banking Sector?

Ever since COVID-19 gatecrashed the world, banks are stopped face-to-face interactions and have sped up the process of digital engagement. Starting in 2023, almost 20% of banks started leveraging tech, and this number has dramatically risen ever since.

The automatic opening of digital bank accounts is one significant change technology has brought into the banking sector. Additionally, APIs are leveraged to create new products and services that drive innovation. Some financial institutions have even started migrating to the cloud for faster speed to market.

Want to plan a digital transformation strategy for your banking institution? Follow the article to implement proper transformation techniques and make a resilient change.

Is there a Promising Future for Digital Banking?

Before we make a call on whether you can start implementing a digital transformation strategy right away, let’s look at the foreseeable future of digital banking.

Sci-Fi Security

With digitalization comes the danger of customer data being seen by third parties, aggravating the cyber risks. In the future, technologies like data analytics, artificial intelligence, and automation will be utilized to priorly detect fraud and potential threats to digital banking sites.

New Technologies

Financial institutions have already begun scratching the surface of AI and automation to look at their value to a bank’s daily operations. Blockchain technology has already proven to be a boon for investment banking institutions. In the future, banking institutions will leverage more technologies to maintain a solid customer while delivering a wide range of services.

Adopting the Agile Culture

With the rise in technology usage, banks need to speed up revamping their business models. The focus of these business models should be speed and agility. Banks are starting to think outside the box and adopt digital technologies by utilizing the agile working methodology to stay on top.

As you can see, there is a greater chance for financial institutions to optimize their products and services through digital transformation. To reach there, banks must utilize the data, tools, and platforms at their best disposal.

5 Steps to Successful Digital Transformation in Banking

By now, you might be well convinced that technologies impact banking operations, competencies, and customer experiences in a good way. However, like many others, if you are also finding it challenging to acquire digital resources and start the digital transformation process, we’re here to help you. Here’s a step-by-step plan to successfully transform any financial institution digitally.

1. Be Clear With Objectives

The digital transformation team at a financial institution must discuss several questions before achieving workplace transformation. The team must put focus on points like what the organization wants to accomplish. Does it want to bring in new customers with digital services? Does it want to improve legacy systems? Does it just want to improve its loan portfolio?

For instance, a financial services company based in the UK, Santander, wanted to create an ecosystem that has more agility and simplifies day-to-day processes. It is understood that it ran the IT processes poorly, leading to inefficiently managed resources. It resorted to an agile operating model and integrated most processes.

So, once your goals and objectives are set, it becomes a cakewalk to deal with the further steps. After your objective is set, keep the following in mind −

Think if you need support from a third party

Keep all your data and metrics in hand

Whether you want a gradual progression or a radical one

2. Evaluate your Technology and Process

The next foundation you must build on is assessing your current service and product inventory. A thorough review of your current processes can give a deep insight into where you stand and if you need to work on them.

Do you implement annual product planning activities that align with your strategic goals and budget? Do your current processes support the digital shift? Do you have a process for monitoring consumer feedback on social channels?

When you can answer these questions, you’ll get an analysis of what more you need to introduce to improve your digital transformation efforts.

While deciding on transforming your processes, think about −

Branch services

Whether the current digital services are up-to-date

Omnichannel experiences

3. KYC through Data and Analysis

Digital transformation in the banking sector is nothing but providing customized services to valuable customers in faster and more efficient ways. To get here, you need to start aggregating your data to understand your target audience better.

So, try and analyze how you segment your customer. Is it based on demographics, purchase history, or a product mix? Can your digital services align with these customers?

The goal here must be to predict how many of your customers are likely to go ahead with your upcoming digital services so that you can plan with targeted marketing

4. Improve Technical Talent

For digital transformation to occur, technical talent is the need of the hour. Financial institutions or banks cannot create world-class experiences that attract clients are coming to expect without it.

Building a creative corporate culture that can compete with tech giants like Google, Apple, and Amazon is the first step in attracting high-performing product managers and software engineers. The fact that these tech companies nurture and persuade their employees and immerse them in an innovative culture that aims to solve the world’s most difficult problems and create cutting-edge products is one reason why they have been so successful in attracting top technical talent.

5. Build a Product Mindset

Digital transformation in every sector is an ongoing process. Financial institutions must stay abreast of customer expectations at any point in time. This process requires a product mindset. How can you develop this mindset?

Always look for a KPI to work on

Be clear with the problems of your target audience and how you can solve them

Design the top 3 ideas and start building prototypes

Measure the results of these and the impact on your audience

Learn what’s working for you and repeat


Along with the above steps, banks also need to build enthusiasm among their staff and also customers. You can develop an internal communication plan where you can clearly explain how your digital transformation strategy works and what your customers can expect from you.

Once you execute all these steps and still feel you’re lacking in something, reach out to a trusted digital transformation partner who can provide turnkey solutions designed specifically for your business.

Eye Tracking Study: The Importance Of Using Google Authorship In Search Results

Authorship Snippets: The “Purple-Cow” of Search Engine Results?

Imagine being in a class, knowing the answer to a question and desperately attempting to be the one chosen to answer.  You wave your hands wildly, make sounds, and maybe even jump up and down in your seat just to draw the teacher’s attention.

Online, consumers are the teachers, and every listing in the search results is a kid desperately trying to get picked first. They want to stand out, much like a purple cow in a field of black and white.

Take a look at the search engine result below:

Testing Assumptions

Many have claimed that authorship snippets earned more attention, but most relied on their gut instinct.

Now, an eye tracking study from LookTracker has confirmed what most suspected: authorship snippets do, in fact, steal more attention than other results. In fact, in-context some of the findings are rather surprising.

How the Study Worked

Using a “point-of-gaze” accuracy of 0.5 degree, LookTracker monitored 15 test subjects as they conducted research for information on computers and tablets. The eye tracking outputs from the study used aggregated test subject data. The study included three different queries: “computer vs. tablet”, “top computer companies” and “tablet reviews”.

The results for the first query, “computer vs. tablet”, looked as follows:

Search result (no eye tracking):

We can see that this result has a good mixture of results to draw the eye: paid, organic, authorship snippets, related searches and even a paid ad with a 5-star visual accompaniment.

Here is the same result, with an eye tracking heat map applied:

On the next query, “top computer companies”, results were similarly compelling. Here’s the result without eye tracking:

The only authorship snippet is buried down in no-mans-land, unlike the previous result where it was within the top 5. How would eye tracking be affected?

How would authorship snippets compete against other visual stimuli like promotional photos?

What Does it All Mean?

It would seem that the hype surrounding authorship snippets is justified:

Top organic results continued to get significant viewership, even without authorship – but importantly, lower-ranked results that implemented authorship were able to draw a disproportionate amount of attention in comparison to surrounding results without it.

Take Advantage: How to Implement Authorship Snippets

How can authors ensure their faces are aligned with information? The once-convoluted process has become much simpler over time:

Ensure that the websites you are publishing on include a byline containing your name on each page where your content is featured. The byline name should match your Google+ name.

Verify authorship using email (if you have an e-mail that uses the same domain as your content) or by linking to your Google+ profile (process shown below via Google)

Every Little Bit Counts

So, are authorship snippets the be-all, end-all of attracting search engine attention?

That said, in a game where eyeballs can equal dollars, authorship snippets have shown themselves to be worthy of a closer look by searchers – and that alone should be reason enough to implement if you haven’t.

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