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What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge.
In this article, we have included some of the most popular books on search engine optimization, link building, local search, and search engines by well-known SEO experts.
We have also included some more recent books to help you discover new tactics for your search marketing campaigns.
Enjoy, and happy reading!Books On Search Engine Optimization 1. SEO For Beginners: An Introduction To SEO Basics
This is a shameless plug for Search Engine Journal’s beginner’s guide to SEO.
SEO for Beginners is a large ebook where you will learn the basics of how SEO works and why it’s so important.
It really is one of the best books available if you want an introductory-level book on SEO.
Why Links Are Important to SEO.
20 Years of SEO: A Brief History of Search Engine Optimization.
How to Spot SEO Myths: 20 Common SEO Myths, Debunked.
202 Top SEO Experts You Should Be Following.
…and much more.
Expert Authors Include:
You can download your guide here.2. Entity SEO: Moving from Strings to Things
By Dixon Jones, CEO of InLinks
In his new release, Dixon Jones promises to “break down the mystique and present Entity SEO and Semantic Search ideas in an easy-to-digest format.”
Entity SEO: Moving Search From Strings To Things explains the Knowledge Graph, the evolution of semantic search, how to become an entity in alignment with your niche, and more.
You’ll learn different semantic SEO strategies, how to add relevant structured mark-up to your content, what it takes to earn a Wikipedia listing (and what to do if you can’t get one), and how to build and view your internal link graph, among other skills and ideas.
If you’re looking to gain clarity on what entity SEO is all about and how it should be incorporated into your marketing strategy, this guide may help.3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Eric talks about the search engine basics: their history, how they evaluate content, and how you can understand what search engines see when they spider content.
You will also gain a solid education in the areas of SEO planning, the stages of SEO implementations, keyword research, SEO-friendly website development, content marketing, social media, and its role in SEO.
You will also find updated information on the latest algorithmic factors to consider like Panda, Penguin, and search engine penalties.
For one of the best in-depth educational books on SEO in our increasingly complex and ever-evolving industry, Eric’s book should be a staple of any SEO library.4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
by Matthew Capala
This is his fourth book on digital marketing, following up beginners guides on SEO, keyword research, and Facebook.5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
This is more of a recent release from none other than Stoney DeGeyter. He has been in the SEO industry for longer than I can remember.
I’m pretty sure I’ve been following him for the better part of a decade (at least).
In this book, he discusses all the basics while ensuring that you have a strong foundation for moving forward. Everything from keyword research, to meta tags, and optimizing your heading tags.6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
If you’re not familiar with Kristina Azarenko, you should be. She is an SEO who is already well-known and she’s shaking up the industry with her knowledge. From online courses to proprietary Google Chrome extensions, she does it all.
Her latest book is also no exception. If you’re looking for a book that will give you insight into the latest and greatest ecommerce SEO techniques, this is it.7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz is an SEO consultant with over a decade of experience helping brands like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk with their SEO strategies.
Instead of focusing on step-by-step techniques, Product-Led SEO focuses on the logic and theory behind SEO. Find out how to not only drive traffic with organic search but also sales.Books On Link Building 8. The Link Building Book
by Paddy Moogan
Paddy Moogan is a well-known link-building professional. He is responsible for writing one of the most comprehensive works of writing on link building I’ve ever seen.
From the basics to the history of link building, to planning and executing link building campaigns, to a wide variety of techniques to add to your link building arsenal, Moogan dives deep into a plethora of exciting techniques you can acquire.
While this book was written in 2013, it was updated in 2023 and uploaded online, and is available for free.Books On Local SEO 9. Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW
by Roger Bryan
Do you have a local business? If so, then you need local search engine optimization to increase visibility with customers in your area. In Local SEO Secrets, you will learn 20 local SEO strategies that you can use to drive more local traffic to your business.
Topics covered include Google My Business (GMB), Optimizing eCommerce Product Pages, Ways PR Can Help Your SEO Campaign, and Google Local Services Ads (LSA).Books On Search Engines 10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
Google executives Eric Schmidt, former Chairman/CEO of Google, and Jonathan Rosenberg, former SVP of Products, discuss the lessons they learned while building the world’s leading search engine. Topics covered include corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.
While this book may not explicitly tell you how Google search works, it will give you insight into the people and leadership behind Google.11. Entity-Oriented Search
by Krisztian Balog
For those who want to dive into the deeper, technical details of search engines, there is Entity-Oriented Search.
Author Krisztian Balog is a Professor of Computer Science at University of Stavanger and staff research scientist at Google AI.
“A general background in information retrieval is sufficient to follow the material, including an understanding of basic probability and statistics concepts as well as a basic knowledge of machine learning concepts and supervised learning algorithms.”
More SEO & Marketing Books Worth Your Time:
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It should come with little surprise that today’s link building is much the same as it was in the past. Links are still important.
Your links still need to be relevant and they still need to come from human-curated sites. They have to make sense from a user’s perspective. Most importantly, your content and outreach needs to be top-notch.
If you produced great content, I hope you earned plenty of links. I hope you built some relationships with your outreach. Even if you did great, you need to keep that momentum going.
And, if you’re just starting—don’t worry. Each year is full of link building opportunities.
This post outlines seven healthy links (or many more, if you play your cards right) you can build. They’re not all quick, easy, or cheap, but almost every good link I’ve ever built has required real time, thought, and effort.
If you’re interested in sustainable links and more relevant web traffic, read on. If you want something quick and easy, there are posts on other websites to help with that. If you run a real business or work with clients, who run real businesses, just make sure the links you build are earned and will benefit your website in the long-run.
In most of the following sections, I’ll have suggestions for link builders who are just starting, as well suggestions for more established link builders. You can mix and match.1. Local-Related Linkable Asset
Many of the best links you can build originate from your content. You don’t have to be a world-class writer or designer to earn those links, especially if you have good outreach skills. You do have to be willing to do research and apply your expertise, though.
Hard work helps, too, of course.
Build a great piece of local-focused content. Even if you’ve built popular content, based on your town or city, come up with something original. The goal here is to attract links from sites that relate to your town, city, county, or state.
It doesn’t have to be related to your industry, as long as it’s related to your physical location.
And as long as it’s useful.
If you’re just starting: Think outside the box. You can start small, as long as it hasn’t been done by other local-specific websites.
Develop an ice cream tour or shaved ice shack tour of your town, complete with Google Maps markers. Start working on it now, so it’ll be ready for the summer. Besides great links, you’ll quickly become the most popular person around town.
Build a list of dog-friendly restaurants and bars in your area, complete with menu recommendations, where to park, and other relevant info.
Create a list of supposedly haunted houses and buildings, complete with their ghost stories.
Build a guide to family-friendly art, writing, and pottery classes in your area.
Those are just a few random suggestions, but they should get you going in the right direction. If you mention a specific business, such as a restaurant in your content, be sure you reach out to them and show them your guide.
You don’t have to build a gigantic guide. If you create something fun, charming, and useful, local sites will be eager to link to it. Think of it as making an endearing indie film, instead of a Hollywood blockbuster.
If you’re established: Think bigger. Make a related ultimate guide to your city’s parks or aggregate information from popular websites and make a comprehensive guide to biking and hiking trails.
You can also create a guide to historical buildings, complete with interviews from local historians. Be thorough and make it something that visitors or locals will actually see as a useful resource.
If it’s good enough, you might even be able to get some .gov and .edu links.2. Industry-Related Linkable Asset
Just as you create a local-related linkable asset, create an industry-focused linkable asset, too. The best links for most businesses’ websites come from local sites and industry-related sites. Invest in some content that’s useful for your niche.
If you’re just starting: What’s the most annoying question your customers ask? What’s the most common question new employees always ask? Basically, what’s the one thing that seems like common sense, but no one seems to know?
Answer that question and do it from your perspective. Build your personal story and expertise into it. Build a guide around it and outline everything in a “how-to” fashion. Make sure your content doesn’t talk down to anyone, but make sure you completely answer the question. If you can add relevant images, illustrations, and video, you’ll do even better.
As always, make it useful for your audience. Make sure a potential customer would come away from it feeling informed. And don’t put them to sleep. Keep it lively.
If you’re established: Why not actually try the Skyscraper Technique?
Basically, find the best performing content in your industry and one-up it. Brian Dean outlines all of that in his excellent post.
If you just Google the term, “Skyscraper Technique”, you’ll find several detailed success stories. And stories from several people, who didn’t quite succeed. This is a big undertaking, so I recommend you read several of those stories and do your homework.
If you’ve tried the skyscraper technique to no avail, feel free to move on to the other six suggestions in this post or try making another type of industry-related linkable asset.
But, if you’ve never tried it, this could be the year of the skyscraper.3. Interviews
When I say interviews, I don’t mean the same link-bait, industry-expert roundup posts we see all the time. Those still work to a good degree, but you can aim higher.
Instead of interviewing people who do exactly what you do, why not interview people who are popular and beloved by your audience?
You’d be surprised by how many famous people are happy to grant interviews, especially if you’re polite and willing to give back.
Reach out to their press agent or PR person and be sure to express their value. And be sure to follow up.
Once you complete your interview and post it to your website, search for others, who share and link to that type of content and do some outreach, letting them know about your interview.
If you’re just starting: Find a b-list or c-list celebrity, beloved by your audience. Or, alternately, find a b-list or c-list celebrity who’s interested in your niche. Reality TV stars and independent, but popular, musicians are good starting places. You can find plenty of interview targets with some smart Google searches.
You’ll have greater success if you reach out to them when they’re promoting something—a new product, a new season of a TV show, the launch of their podcast, or a new album. If they’re already doing interviews, they’ll be more likely to grant an interview. Make sure you take time to discuss their project in the interview, too.
Give back by promoting them as much as you can.
If you’re established: Start an interview series with more approachable famous people, who are beloved by your audience, and then use those interviews as collateral to score people with even more pull.4. Neighborhood Links
This is a similar concept to the local-related, linkable asset I mentioned above, except it shouldn’t require much, if any, additional content.
There are tons of neighborhood, city, county, and state-specific sites that might link to you, just because you are part of their community.
You’ll go even further with these sites if you’re willing to offer a discount, willing to offer coupons, or willing to come up with a specific special offer. Some sites will link to you, regardless, but you can form partnerships, too. Build a relationship and then give back to the other webmaster’s audience.
Here are some ideas for both beginners and established link builders:
Chamber of Commerce: You’ll have to become a member, but it’s a great organization to belong to and a great link. It often comes with good traffic, too.
Your town or city council
Sports clubs: Look for amateur, intramural, adult leagues, and school sports organizations and offer them a discount.
Neighborhood-specific websites, apartment complex websites, and homeowner’s associations: Again, offer a discount if your business is close to a specific neighborhood or apartment complex.
Locally-owned or franchised hotels: Same concept as above. Offer a discount or special offer for their guests.
Not all of these links will be easy to get, of course. You’ll have to make sure their websites have a blog or a page that might link to you, and you might have to do some telephone outreach.5. Help a Reporter
You might already be familiar with Help a Reporter Out (HARO), but have you actually used it?
I find there’s a common misconception with HARO. Your business doesn’t actually have to be doing anything newsworthy to make a connection and contribute to a story. Oftentimes, bloggers and journalists are just looking for business owners and experts in certain fields to supply quotes and help beef up their stories.
Head to their website and register as a source. You’ll have to set relevant filters and make sure your pitch and reply are good.
If you’re established: Look for reporters who need success stories. You can go niche-specific, but you can also talk about how you’ve marketed your business. Stories on digital marketing are big, and if you can offer expertise to fellow business owners in your niche (even your competitors), you’ll have a leg up.
You’ll get alerts a few times a day, and you’ll be surprised how often a reporter or blogger is in search of your wisdom.6. Write or Film a Review
Business owners often send out their products for review in exchange for a link, but what if you look at it from another angle?
This goes for both beginners and established businesses and link builders. Find a niche-related product or service you like. Find something you’re passionate about from a small company or startup. Write or film a review of that product and detail how to use it.
You’ll do extra-well if it’s an industry-related product or service your audience will like and can afford. If you create a positive, useful review, reach out to the company behind that product or service. Unless they’re a gigantic company that receives reviews all the time, they’ll be excited to see (and share) your review.
The goal here is to keep it relevant, keep it useful, and keep it positive.7. Customer Spotlight
This link suggestion is relatively simple, but you’ll need to do your homework first.
Make a list of some of your favorite repeat customers. From that list, determine which customers have websites, are prominent in their industry, or are prominent locally.
Call or email that customer and explain you’d like to do a customer spotlight to give something back to them and build a better community among your audience. Interview them and focus on their business, their life, and what they’re passionate about. Ask them about your product or service, too.
They’ll be flattered, of course. Who doesn’t like being in the spotlight? If they have a website or even just a large social media following, you should have no problem getting them to link to or share that they have been highlighted for their success.Conclusion
If you’re eager to build some links, these seven ideas are a great starting point. There are plenty of other links you can build, of course, but sometimes you have to think just a little bit outside the box.
Plan on flexing your creativity, working hard, and aiming high. There’s no shortage of talent in the link building world and most niches are more competitive than ever. If you focus on high quality, useful content and forging local connections, you’ll be off to a great start.
Analytics Insight presents the Top 5 Computer Vision Books for everyone What is Computer Vision?
Computer vision is a field of artificial intelligence (AI) that enables computers and systems to derive meaningful information from digital images, videos, and other visual inputs — and take actions or make recommendations based on that information. If AI enables computers to think, computer vision enables them to see, observe and understand. Computer vision trains machines to perform these functions, but it has to do it in much less time with cameras, data, and algorithms rather than retinas, optic nerves, and the visual cortex. Because a system trained to inspect products or watch a production asset can analyze thousands of products or processes a minute, noticing imperceptible defects or issues, it can quickly surpass human capabilities. It is used in industries ranging from energy and utilities to manufacturing and automotive – and the market is continuing to grow. It is expected to reach USD 48.6 billion by 2023.How Does it Work?
Computer vision needs lots of data. It runs analyses of data over and over until it discerns distinctions and ultimately recognizes images. For example, to train a computer to recognize automobile tires, it needs to be fed vast quantities of tire images and tire-related items to learn the differences and recognize a tire, especially one with no defects. Two essential technologies are used to accomplish this: a type of machine learning called deep learning and a convolutional neural network (CNN). Machine learning uses algorithmic models that enable a computer to teach itself about the context of visual data. If enough data is fed through the model, the computer will “look” at the data and teach itself to tell one image from another. Algorithms enable the machine to learn by itself, rather than someone programming it to recognize an image. Now that you got a brief on what computer vision is and how does it work; lets now have an insight on the Top 5 Computer Vision Books Everyone Must Read1.Computer Vision: Algorithms and Applications
Author: Richard Szeliski. Date of publication: 2010. This authoritative textbook is ideal for an upper-level undergraduate or graduate-level course in engineering or computer sciences. It encompasses a wide range of techniques used to analyze and interpret images. In addition, it covers several related and complementary disciplines such as statistics, linear algebra, etc. for a comprehensive preparation in computer vision. You can also practice with the exercises at the end of the chapters. Finally, the book also provides a concrete perspective on real-life applications of the technology.2.Programming Computer Vision with Python
Author: Jan Erik Solem. Date of publication: 2012. Solem’s book is particularly suitable for students and researchers as well as for those with basic programming and mathematical skills and a strong passion for computer vision. Indeed, it thoroughly covers the main theory and algorithms in computer vision, supporting the learning experience with exercises and access to the well-known OpenCV library. The latter is presented with an interface written in Python. Far from being too distant from reality, the book illustrates code samples and the major computer vision applications.3.Computer Vision: A Modern Approach
Author: David A. Forsyth. Date of publication: 2011. A classic textbook in computer vision for upper-level undergraduate or graduate-level courses in engineering or computer sciences. Though published in 2011, it still provides the most comprehensive account of computer vision theory and methods.4.Learn Computer Vision Using OpenCV: With Deep Learning CNNs and RNNs
Author: Sunila Gollapudi. Date of publication: 2023. This recently published book is addressed to people with a basic understanding of machine learning and Python. It covers the field of computer vision and, more specifically, image and object detection, tracking, and motion analysis. Readers can build their own applications using the OpenCV library with Python and experiment with deep learning models with both CNN and RNN. A good way to understand computer vision and how this cutting-edge technology works.5.Computer Vision: Advanced Techniques and Applications
Author: Steve Holden. Date of publication: 2023.
“How much do you charge?”
As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…
“That price is too cheap.”
“That price is too high.”
“That price is just right.”
It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.
To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.
The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?
The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.
While some highlighted the need for “a fully optimized kick-ass piece of content”, others hailed the simplicity of “spun” content that was then optimized by the SEO people themselves.
Some SEO folks expected the content to be publish-ready while others were OK with content that required editing and optimization.
These mixed opinions spurred a rather heated debate over whether SEO pros were overpaying or underpaying for content.
Some were less forgiving about the idea of, say, a $10 blog post…
But, ultimately, most responders were in agreement that the end product was what matters.
Great SEO content is content that is written with the user in mind and is thoroughly optimized for search engines. Where someone sources that content, however, depends on a few factors.Where to Find Great SEO Content Writers
Many SEO pros get to a point where they realize that, from an ROI perspective, writing SEO content themselves is not the best use of their time.
At that point, they are faced with the decision of whether to outsource content or hire a writer in-house.
When one goes the outsourcing route, it can be difficult to know where to look.
Is Fiverr a good option? Facebook groups? College students? Retirees?
The options are nearly endless.Many Options, Different Prices
Unfortunately, not all writers are created equal.
Many responders complained about the issues of hiring writers from platforms like Fiverr and Upwork, sourcing content from non-English-speaking countries or hiring industry experts who don’t have a writing background.
Some of the top sources listed for finding great SEO writers included:
Niche Facebook groups
College job boards
Referrals (within your network)
Even so, all of these sources post widely different rates depending on the:
Amount of content.
Type of content.
Experience of the writer.
Level of optimization required.
And a variety of other factors.
Some responders mentioned rates as low as $.02 per word and some as high as $2 per word.Does the Market Set the Rate?
So, why the wide range in pricing?
Well, it could be said that the market sets the rate.
As the demand for great SEO content goes up, writers who know their value are inclined to charge more – rates that many agencies and companies are willing to pay.
At the same time, writers with the ability to churn out a high volume of content can create a lucrative business for themselves providing low-cost content to agencies.Quality vs. Quantity – Is It Either/Or?
The variety, therefore, stems from the contrast between quality and quantity.
Some writers are competing on quality, so they charge what agencies are willing to pay. Others are competitive on price, and see the value in turning out more content at a lower rate than their competitors.
While many responders mentioned finding that sweet spot of a low-cost, high-quality writer, some warned that these writers tend not to stay cheap for long.
Once they realize what their competitors are charging (and see how much of an ROI they generate for their clients), they up their prices.The Cost of Great SEO Content – Depends on the Goal
Therefore, many SEO pros came to the conclusion that what they (and others) are willing to pay should come down to the results they are hoping to generate from that content.
They were willing to invest less money on content that served a primary purpose of either attracting links or gaining the attention of search engines because it was more difficult to assign a monetary value to those gains.
Basically, why invest $$$ in content if you don’t intend to make money off of it.Content for a Clear ROI
Therefore, if even 1 conversion through a piece of content was enough to offset the cost of the content, what was worth it in their eyes? $2,000 in sales for a $150 blog post?A no-brainer.
All that being said, some SEO professionals are willing to settle with OK content knowing that they will need to edit and optimize it themselves. If not a huge inconvenience, perhaps this is worth it.
My question is, though:
Is the cost of one’s own labor more or less than how much it would cost to hire a skilled writer to begin with?
No one was able to answer this question.SEO Pros Answer: ‘How Much Do You Pay for SEO Content?’
$100-$125 for 600-750 words.
$40 for 500 words.
$5-$10 per article.
$.10-$.20 per word.
$35 per article.
$.02 per word.
$4 per 100 words.
These were just some of the many responses I received to my question, “How much do you pay for great SEO content?” The answers ranged from $.02 per word to $2 per word.
Unfortunately, there was no clear majority answer to this question.
Some SEO pros insisted that there was no use in paying top dollar for SEO content, while others insisted that a high-quality SEO writer was worth their weight in gold.
Even some writers chimed in to share how much they charge – or how much they think other writers should charge.
Now, one could draw the conclusion that the real answer to this question (like most questions in the SEO space) is, “It depends.”
This may be true, to some extent. But, it’s always helpful to consider the numbers when it comes to making any informed decisions regarding your SEO strategy.How to Budget for SEO Content
When sourcing content for your clients, you need a proper estimate so that you don’t go over budget. Therefore, it’s nearly impossible to rely on a value-based pricing structure. You need to know how much a writer charges right out the gate.
That makes investing in SEO content a bit of a risk, especially if it comes at a high price tag.
You’ll likely charge your own fee on top of that, and you don’t want to waste your client’s money on content that doesn’t generate results.
For these reasons, it’s worth doing your research to see the going rate for different types of SEO content.
In my experience (supported by many responders in the poll), the average rate for “great” SEO content tends to be between $.08-$.20 per word.
However, it’s not uncommon for writers to charge per page or per post – with the main reason being that a piece of content should be as long as it needs to be in order to be effective.Great SEO Content Is an Investment
When I first started out in SEO content writing, I charged $.10 per word. This was because I had experience in the field, knew how much I wanted to be compensated for my time, and knew how much other SEO writers were charging.
I knew that I didn’t want to compete on the basis of price. I wanted my value to be apparent. I wanted to generate tangible results for my clients. I knew that my results needed to justify the cost.
As I built my portfolio, the value that I provided became even more apparent.
“We made it to page 1 for a 90,000 volume keyword”.
“Because of your article, someone reached out to feature us on TV”.Great SEO Writers *Typically* Charge More Do the Results Justify the Costs?
All of this is to say that no matter what you spend on SEO content, you should consider things in terms of ROI. If you envision generating thousands of dollars per lead from a blog post, a $300 investment doesn’t seem so unreasonable.
While it’s possible to find that “sweet spot” – high-quality and cheap – these writers are not the norm.
By opting for cheap content, you often run the risk of getting spun content, content that isn’t written with your target audience in mind, or content that it’s correctly optimized.
At the same time, high-quality writers are likely to charge more because they know how much their value is worth.How to Decide How Much to Invest in SEO Content
With “expensive” writers, there can appear to be higher stakes – but the return could also be far greater than you imagined.
The key, then, is to assess the risk and work with writers that have a good reputation for generating clients a clear ROI.
How much you decided to invest in SEO content should depend primarily on what you want to achieve with your content.
Then, it’s a matter of finding a writer that can generate those results for you, and assessing whether the potential payoff is worth the investment.11 Tips for How to Find Great Writers
Here are some tips for how to find SEO writers that will generate results that justify your investment.
Reach Out to Your Network: I highly recommend reaching out to your existing network to find writers that have a track record of proven results. A referral from someone within your industry is even better, ask what their experience was like working with the writer and what results they were able to generate.
Speak to the Writer Directly: Many businesses order content online without having a direct conversation with the writer – and by “direct” I mean a phone call or video chat. A lot can be lost in translation via email or messenger. As much as you are looking for a writer with the right skills, you want to be sure they are a good character fit. Communication is important
Ask to See Examples: Always ask to see examples of their work – particularly work that relates to your niche. Just note that stealing content examples is common practice online, so you don’t always know what you are getting. If they can send you an example with their name in the byline, that’s a safe bet.
Look for Case Studies and Reviews: Search their site (if they have one) for case studies or reviews. These will make it evident what kind of results they have been able to generate for their clients.
Assess Their SEO Knowledge: You may not expect your writer to be an SEO pro, but if you are looking to source SEO-friendly content, they should at least know the basics. It’s appropriate to ask them a few questions about their expertise or to ask to see example work related to SEO.
Ask How They Measure Success: Many writers will not know how to answer this question, or will answer with something like “more traffic”. Really, success can be measured in a variety of ways and it should depend on what you, the client, wants to achieve. A great SEO writer should be able to communicate this, and hopefully, speak in terms of ROI.
Understand Their Pricing Structure: Not every writer charges per word. In fact, this is becoming less of the norm because aiming for an arbitrary word count often doesn’t do a topic justice. Whether they charge per word, per page, or per project, make sure you thoroughly understand their pricing structure before you invest.
Know What’s Provided in Their Services: Some SEO writers only include the content and the H1 and H2 tags. Others include all on-page SEO. Even further, some provide keyword research or content planning. Ask what their services include and what needs to be provided by you.
Are Edits Included?: You should also know whether edits and/or rewrites are included. Complete rewrites are rare, as writers are essentially writing an entirely new piece without compensation. It’s common for writers to offer one round of edits and/or a refund if they miss the mark.
Know Their Refund Policy: Some writers offer refunds, others do not. Know this from the beginning (and get it in writing) before you find yourself in a pickle.
Set Expectations: Hiring a writer is like any other professional relationship in the sense that there are typically expectations from the beginning. Know what’s expected of you, make sure they know what’s expected of them, and outline a clear process when it comes to creating content together.Final Thoughts
Clearly, there are mixed opinions on what constitutes “great” content, and how much great content costs.
Ultimately, it comes down to how much you are willing to invest in order to achieve the results you want.
I recommend researching your options, outlining clear expectations with your writer from the beginning, and building a relationship of clear communication and mutual benefit.
All screenshots taken by author, June 2023
If you’ve ever jailbroken an iOS device before, be it an iPhone, an iPad, or an iPod Touch, you’ve probably already heard of Cydia. In case you haven’t, Cydia is a package manager app for iOS which allows you to install apps that are not available on the App Store, modifications of apps available on the App Store, and apps specifically designed to allow customization of the operating system. Up until now, Cydia used to be the go-to app for anyone looking to install off-market software on iOS devices, but now users will have to look elsewhere as Cydia’s developer Jay Freeman has officially confirmed its demise. So, if you’re on the lookout for some great Cydia alternatives, check out this list of 10 apps that you can use to install off-market apps and modified software on your iOS device.Best Cydia Alternatives You Should Try in 2023 1. TweakBox
Download2. Zestia Step
Next up is iNoJB, another great Cydia alternative that doesn’t require you to jailbreak your iOS device, in fact it doesn’t require you to install iNoJB on your device either. The web-based app allows you to download a number of tweaked applications on your iOS devices running iOS 7.1.2 all the way up to iOS 10. The app doesn’t require you to connect your PC or Mac to your iOS device, which makes it really convenient to use, however, since it doesn’t require any jailbreak its capabilities are a bit limited when compared to Cydia. You won’t find as many apps as you’d find on the Cydia App Store either, but if you’re looking for a quick and easy way to install off-market apps on your iOS device then iNoJB is definitely one of the best Cydia alternative out there.
Emus4u is another Cydia alternative that allows you to install off-market apps on your iOS device without jailbreaking it first. The app includes multi-device support, offering a single installation package that automatically adjusts to the device and OS you’re using. Emus4u is quite easy to set up and it has a rather simple user interface, which means that those of you who haven’t used such apps on your iOS device before will be able to breeze through the setup and installation process in no time. Emus4u is packed to the brim with amazing features, including a comprehensive screen recorder, a junk cleaner, along with the usual bunch of modified apps that you wouldn’t find on the App Store.
AppEven is a third-party app store that you can download on your iOS device and install off-market apps that aren’t available on the App Store. The app also doesn’t require you to jailbreak your device first and it’s fairly simple to install. Support is limited to iOS 9, iOS 10, iOS 11 and iOS 12 devices, so if you’re still running a device running an older version of the operating system you won’t be able to install AppEven on your device. Once again, AppEven offers limited functionality because of the lack of a jailbreak and the selection of modified apps on the platforms is also fairly limited.
AppValley is another great third-party app store that you can install on your iOS device if you’re on the lookout for a Cydia alternative. The app allows you to download and install modified versions of popular apps, that give you a bunch of additional features over the native app. On AppValley, you’ll find modified versions of apps like WhatsApp, YouTube, Spotify, NBA, and a lot more, that offer a ton of useful features that you won’t find on the stock versions of these apps.
Download7. Asterix Installer
Though Sileo might not be as feature-packed as Cydia, it promises to be an able alternative to the latter. As of now, the “Electra Jailbreak” team is working behind it to make it a top choice for the jailbreak community. One of the notable features of this app is the full support for 64-bit devices. That means you can use it in iOS 11, 12, and even the latest iOS 13 version. What’s more, the developer has said that it might support the upcoming iOS 14 as well. So, I’m keeping my fingers crossed!
Download9. Panda Helper
For those looking for a feature-rich Cydia alternative, CokerNutX appears to be one of the better options. So, what gives it an edge over other apps claiming to be viable Cydia replacements? Well, the app has got probably the biggest collection of apps in the market. From popular hacked games to the paid games for free, it’s got all the boxes covered. On top of all, CokerNutX is much easier to install as you won’t have to take the help of developer tools like Xcode to install this app. So, the next you want to cash in on all the cool apps without having to shell out anything, don’t fail to miss out on CokerNutX.
Install Off-Market Apps Using These Cydia Alternatives
Kodi is a versatile tool that comes in very handy for watching movies, TV shows, live TV, sports, or playing retro games online. You can also use it to manage offline content that you already own. The best part about Kodi is that it is open-source and supports third-party add-ons that augment its utility in a large number of ways. However, getting to learn and use Kodi can be taxing on some users, especially those who are not very keen on DIY. So, if you are looking for a more refined media consumption experience, we have listed out Kodi alternatives that will offer you nearly the same amount of flexibility in terms of content discovery, management, and viewing.Best Kodi Alternatives to Use in 2023 List of Best Kodi Alternatives (Updated June 2023)
In our recent update to this article, we have added three new Kodi alternatives and we hope that you find a suitable pick from the list. For better coverage, we have included media centers like Kodi which bring local content management, online viewing, live TV, and also some client-server apps like Plex. With all that said, let’s move to the list, shall we?1. Plex
Undoubtedly one of the best Kodi alternatives that you can get, Plex is loaded with a truckload of features. In fact, it is perfect for streaming locally stored digital media to multiple devices (e.g. smartphones, set-top boxes) over the network, thanks to its client-server architecture.
What’s more, since Plex’s media server module takes care of transcoding media for streaming to different devices, it can even run on low powered PCs and optimize bandwidth usage. Other notable features include availability on a diverse range of platforms, and a premium level subscription, which gives you even more features, such as movie trailers, and wireless syncing of photos to the media server.
Wanna know how Kodi and Plex compare with each other, in detail? Read here.
Platform Availability: Windows, Mac OS X, Linux (Desktop); iOS, Android, Windows Phone (Mobile), Android TV, Roku, Chromecast, Xbox, PlayStation (Others)
Download Plex2. Emby
If you like the media streaming approach of Plex, but not the fact that it comprises proprietary software components, then the open-source Emby might just be the Kodi alternative for you. It’s also built on the client-server approach and makes streaming locally stored media to network-connected devices super easy. Emby also includes a bit of live TV functionality and lets you manage DVR recordings as well.
But more importantly, Emby comes with features like parental controls and web-based tools to edit metadata, search subtitles, and more. Emby can also transcode media files according to different target streaming devices, and supports streaming to DLNA compatible devices as well
Platform Availability: Windows, Mac OS X, Linux (Desktop); iOS, Android, Windows Phone (Mobile), Android TV, Roku, Chromecast, Xbox, Samsung Smart TV (Others)
Price: Free, Paid subscription starts at $4.99/month, for exclusive features.
Download Emby3. OSMC
OSMC (Open Source Media Center) is perhaps the best looking Kodi alternative that you can find among the score of media centers. It’s based on the same Kodi project but brings a new and modern user interface that is best suited for TVs and larger screens. Similar to Kodi, OSMC is also open-source and brings the identical tabbed-layout UI.
Not to mention, OSMC can play almost all the major media formats out there with a powerful built-in transcoder. Apart from online content, you can also use OSMC as your media center just like Kodi. You can manage your library of movies, TV shows, music, pictures and more.
Platform Availability: Windows, macOS, Raspberry Pi, Apple TV
Download OSMC4. Jellyfin
Jellyfin is a new media center, but it has gained quite a reputation among the erstwhile Kodi users. The software is open-source and completely free, just like Kodi, but that is not its selling point. It allows you to manage your library of content locally, but at the same time, you can host a server and access your content over the web.
Having said all of that, the best part about Jellyfin is that it supports live TV and you can even record the stream using the built-in DVR feature. That’s just great and this feature makes Jellyfin a suitable Kodi alternative. All in all, Jellyfin is a media center built by the community and you must give it a try for its sheer number of features that can even dwarf Kodi.
Platform Availability: Windows, Linux, macOS, Web Browsers, Android, iOS, Xbox One
Download Jellyfin5. Stremio
Stremio allows users to create a personal library of things they want to watch on the service. In case any particular movie is not available online and is exclusive to theaters, Stremio will also inform users. I really like the fact that the media player lets you stream movies directly from both – premium services such as Netflix as well as from free torrents portals, also showing the current number of seeders for a particular movie or TV show.
There is a slew of add-ons which enable access to a variety of content. Some of the available options include Popcorn Time, Vimeo, Twitch, etc. Besides displaying a healthy library of content, Stremio also notifies you when a new episode is added to the TV shows in your library. Overall, the highly interactive and modern interface, as well as automatic add-ons, make Stremio one of the best media players and Kodi alternatives.
Platform Availability: Windows, Mac, Linux, Android, iOS
Download Stremio6. MediaPortal 2
MediaPortal 2 is an open-source media player that is primarily designed to work with – and improve the utility of – hardware such as a DVR, Blu-ray player, or a TV Tuner. Besides playing media from a connected player with greater ease, MediaPortal 2, also fetches information related to DVD movies and TV shows from IMDb automatically as well as saves this information so that it can be retrieved and readily displayed when you watch the same movie or listen to the same album again.
Apart from supporting a wide range of TV cards – including the analog ones like ATSC and DVB, as well as DVR and disc players, MediaPortal also organizes your image files. Like Kodi, MediaPortal supports a variety of plug-ins which will let you listen to online radio, check the weather, read the news, or use a mobile device to control the media center over Wi-Fi.
Platform Availability: Windows
Download MediaPortal 27. Universal Media Server
If no-fuss media streaming via DLNA-compatible devices is all that you want, Universal Media Server is going to serve you just fine. It has an extremely simple UI and can be set up fairly easily. It supports streaming to a huge variety of devices and can transcode most of the audio, video, and image formats without any configuration. Among its many features are bit-rate adjustment according to network speed, and a web interface to work even with devices that don’t have DLNA support.
To set up Universal Media Server, just add the location of the stored media in the Navigation Share settings. Now, open a web browser (or DLNA browser app) on any device connected to the same network which is used to host the server and enter the IP address of the hosting device followed by “:9001“.
The beauty of Universal Media Server is that it works on any device having Java support. To make sure it works properly on your Windows, Mac, or Linux PC, you might need to download Java on your machine.
Platform Availability: Windows, Mac, Linux
Download Universal Media Server8. JRiver Media Center
If you want a media center for your computer and not for TVs or larger screens then JRiver is an apt alternative to Kodi. Similar to Kodi, it allows you to organize all your local library of movies, TV shows, music, images, and more. It can even collate information about all your content and neatly categorize them in a tabbed-layout.Unlike Kodi, you don’t have a huge collection of addons here but JRiver brings a handful of services and plugins for scheduling, downloading, and managing cloud-based media networks. As for streaming, JRiver offers built-in support for YouTube, RadioTunes, BBC, and some more radio channels.
The best part is that through its Cloudplay server, you can upload tons of lossless music that you can play using its client on any device. That’s really cool, right? Coming to video playback, it can play popular media formats like Blu-Ray, MPEG4, AVI, MOV, etc. Basically, you are covered on all fronts with JRiver Media Center.
Platform Availability: Windows, Linux, macOS
Price: Free Trial for 30 days, One-time purchase of $59.98
Download JRiver Media CenterSlow Streaming or Facing Buffering Issues? Here Are Some Tips
If the primary reason you are looking for Kodi alternative is slow streaming or intermittent buffering issues then you must look into how much video cache memory has been allotted to Kodi. Sometimes, users allocate too little memory for Kodi to work properly. To fix that, you can install Ares Wizard (Free) addon and customize the video cache size. As a rule of thumb, you should at least provide 500MB of RAM for no buffering on Kodi. You can follow our article on the best Kodi tips and tricks to find more solutions to Kodi issues.Best Kodi Alternatives You Must Try in 2023
If you mostly rely on online content, we would recommend you to start with Stremio as it has many free video sources and then (maybe) and then move to Plex or Emby if you wish to enjoy more premium content. Alternatively, if you want to manage your TV and DVD/Blu-ray hardware, you can start by choosing OSMC while Jellyfin will come in handy for hosting files stored on a single system to be played on others.
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