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Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!
Welcome to another edition of Ask an SEO! Today, we’ve got a question from Jessica in California. She asks:
For an ecommerce site, what is the best method for color variations of the same product? Should you use the same URL or different? How do you rank for multiple colors of that product if you use the same URL? How do you differentiate the content enough if you use a different URL?
This is one of those questions where if you ask three different SEO professionals, you’ll get at least three different answers.
There isn’t an easy answer for this, but there are some things you should keep in mind when determining what strategy works for you.Usability
If you’re selling something like T-shirts, for example, people probably want to know what colors that particular style is available in and are less likely to search for [purple scoop neck tee].
However, there are situations where users are color-centric.
For example, if I’m searching for a pair of shoes to match a dress I’m wearing to an awards banquet, I’m likely to search something like [emerald green heels].
In that case, it’s important to come up in search results for your emerald green heels.
So the first step is to consider if your product is one where specific colors are important to user happiness.Duplication of Effort
The second concern you should consider is duplication of effort.
Consider how much effort it would take to write custom copy for each color of each product and consider the possible return on that investment of time and resources.
Do you have unlimited resources and you just want to do everything you can to rank well? Maybe it’s worth it to you to write custom copy for each color.
But also consider that for each individual page you create, you must maintain that page. It adds server load, maintenance needs, and extra pages you have to update or redirect if you redesign or discontinue that product.
Consider how it impacts your shipping operation. Does each color already have its own SKU?
Ultimately it may be a business decision as to whether each color should have its own page.Content Duplication
The third concern you have to take into consideration is duplication in search engines.
If you have three different colors of an item, it’s probably feasible to write specific content for each one so that search engines aren’t seeing duplicated content.
However, if you sell something like candy melts, where there can be over 300 different colors, it’s much less feasible (and useful) to write that much specific content even though it’s an item where people probably want specific colors.
If you do a search for something like “blue candy melts” you can see that merchants do this in different ways:
The content on both sites is almost identical except for switching out the color name in the content:
Make your own colorful, delectable treats with Wilton Blue Candy Melts! Easily melted in the microwave or fondue pot, Candy Melts have a succulent vanilla flavor…
Make your own colorful, delectable treats with Wilton Royal Blue Candy Melts! Easily melted in the microwave or fondue pot, Candy Melts have a succulent vanilla flavor…
It’s pretty obvious to me that Google probably doesn’t care about this duplication.
Remember, Google dislikes duplication when it’s used to artificially inflate the value of multiple pages. When it’s honest duplication that is just part of doing business, they don’t seem to care that much.
However, it’s possible that writing color specific content would help you rank better, so it’s something you may want to try, either on all the colors of one or two products or on a handful of popular colors for one product.Consider What Google Can Really Crawl
The final challenge is that the goal posts on this issue are always moving.
Remember, even five years ago, this wouldn’t even be a question, because an in-page color picker didn’t exist.
To be clear on this though, Google claims to be able to do this already, but I’ve tested it and have not seen it work. Several of my colleagues have tested this too and say it’s like parallax scrolling – a nice idea for usability, but really hard to get Google to fully crawl. So my recommendation is to stay away from any highly complex coding like that for now.
Ultimately until the technology improves, whether to have separate pages or separate content for individual colors of products remains primarily a business decision.
Think about all the elements discussed in this post, and make the decision that works best for you and your business.
Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.
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Today’s Ask an SEO question comes from Saif in Saharanpur. Saif asks:
“I’m starting an affiliate website. What are the practices I could follow to NOT get caught in the Google update?”
Great question and this is a topic I know a ton about. The best answer I can tell you is not to do anything that would cause you to get caught on the wrong side of an update.
We’ll look at some do’s and don’ts that will help you stay on the right side of “the law” below.
As an affiliate marketer, your goal is to build a resource that solves needs and that a person will want to come back to.
The pages should be something people will share with friends, and subscribe to so that more people can be exposed to your affiliate links.
It doesn’t matter if you’re talking about gardening, cooking, photography, or pool toys.
You have to build exceptional content. That means proper formatting, solving problems, explaining why your website should be trusted, entertaining/engaging, and creating a sense of belonging.
If your site does not inspire people to subscribe and trust you, you won’t succeed as an affiliate.Avoid These Tactics for Affiliate Website SEO Success
Participating in roundups.
Joining every program.
Using HTML directly from the network or affiliate program (it is missing link attributes and better tracking).
Creating thin pages.
Doing Brand + Reviews for review content.
Talking about a million products or niches.
Pay-to-play content, especially with listicles; for example, do not rank higher commission/payout links higher in your list.
Choose a theme for the website based on what users will want to engage with for a long time.Google SEO Best Practices for Affiliate Websites:
Mark “sponsored” on each affiliate link and image that pulls an asset from the platform or program.
Write helpful content that provides solutions for the person reading (do not talk about yourself or why you love it unless you already have 1000 active readers on all new content).
Add in video demonstrations that you create (do not embed from other people).
Use proper structure for your content (internal links, H tags, bullet lists, etc.).
Upload assets to your own website like images and do not pull from a third party. Some brands and programs will require approval first, and if they use third-party creatives this becomes incredibly important.
Be honest and do not lie about the “best” service or product (especially if it is because a brand wants you to favor them).
Use manufacturers’ specs and information (everything should be 100% unique and you must always find original angles to share).
Pick a niche and stick with it — do not talk about hosting, then flowers, then SEO tools.
(Not sure which link markup to use? See Should You Use Nofollow, Sponsored, or UGC Links? to learn more.)What Does Good Affiliate Content Look Like?
Let’s dive in a bit deeper.
You can say “My family loves this product,” if you’re a parenting blogger.
But do not stop there.
You have to add something relevant to the reader so it is relatable to them.
“My family loves this product because my toddler used to fuss over vegetables. By incorporating ABC Product into lunch and XYZ into dinner, she now gets excited to eat vegetables. We can’t keep them coming fast enough!”
But that is still not enough.
To go from thin or average content to quality content, you have to add more.
Using the example above, I would recommend adding in a few more sections.
A video of the toddler before and after using the product, showing it is effective.
Safety and product features like being BPA-free, no sharp edges, easy to clean, etc.
The steps we took to introduce the toddler to the product, obstacles we ran into, and the solutions.
What it is and is not compatible with, including other brands, tools or toys; high chairs vs. booster seats, etc.
A couple of alternatives based on the negatives to provide options for everyone.
By making sure you provide the best answer possible, you are building content that will do well with the reader — and with Google.
This starts with building yourself as an authority, then showing the product will solve the visitor’s problem.
You also want to ensure the reader knows the product is safe or effective, and that it is compatible with other devices and tools.
Then show them how to use it. Finally, share your feedback and give alternatives in case that specific product does not meet the readers’ needs.
Sure, it’s a ton of work. But guess what? Building a successful, sustainable affiliate business is worth it.
Money is stated as the essential requirement of people for getting different purposes to buy other things, for investment, etc., in the physical form. A cryptocurrency is also a currency but is not available in physical forms. It is a digital and virtual currency. It is a binary data set used as a medium of exchange for goods and services.
It’s undoubtedly simple to become overpowered by the many choices out there. Fortunately, with a touch of comprehension of the various types of wallets and the ideal choices for every, you ought to have the option to find something a solid match for your necessities.Types Of Crypto Wallets Best For Teens
We will talk about the most popular ones −
Exodus Movement − is a self-custodial wallet. This implies that you are the spirited proprietor of your resource wallet.
Coinbase − wallet can store famous coins, for example, bitcoin, Litecoin, and Wave.
Electrum Wallet − is an exception among the wallets evaluated by Geek Wallet in that it just works with one cryptographic money.
Atomic Wallet − is a hot stockpiling wallet with a lot of benefits.
MetaMask − this is a crypto wallet stage that offers a key vault.
Bitcoin − is the wallet that allows the clients to store just bitcoin and no other digital forms of money.What are Bitcoin wallets?
A Bitcoin wallet is a computerized wallet that can hold Bitcoin and other digital currencies.
With a crypto wallet, you can store, send and get various coins and tokens. Some help fundamental exchanges, while others incorporate extra elements, such as inherent admittance to blockchain-based decentralized applications generally known as apps. In addition, these may permit you to credit your cryptographic money to procure revenue on your possessions.How Does a Bitcoin Wallet Work?
As another client, you can get everything rolling with Bitcoin without figuring out the specialized subtleties. Whenever you’ve introduced a Bitcoin wallet on your PC or cell phone, it will produce your most memorable Bitcoin address, and you can make more at whatever point you want. You can reveal your addresses to your companions so they can pay you or the other way around. This is like how email works; then, Bitcoin locations ought to be utilized simultaneously.
The blockchain is a common public record on which the whole Bitcoin network depends. All affirmed exchanges are remembered for the blockchain. It permits Bitcoin wallets to work out their spendable equilibrium with the goal that new exchanges can be confirmed, consequently guaranteeing the high-roller possesses them. The trustworthiness and the sequential request of the blockchain are authorized with cryptography.
An exchange is an exchange of significant worth between Bitcoin wallets that gets remembered for the blockchain. Bitcoin wallets leave well enough alone a piece of information called private key or seed, which is utilized to sign exchanges, giving a numerical confirmation that they have come from the wallet’s proprietor. The mark likewise keeps the exchange from being modified whenever it has been given. All exchanges are communicated to the organization and, as a rule, affirmed within 10-20 minutes through an interaction called mining.
Mining is a disseminated agreement framework utilized to affirm forthcoming exchanges by remembering them for the blockchain. It upholds a sequential request in the blockchain, safeguards the lack of bias of the organization, and permits various PCs to settle on the condition of the framework. To be affirmed, exchanges should be stuffed in a block that fits exceptionally severe cryptographic principles that the organization will check. These principles keep past blocks from being adjusted because doing so would nullify every one of the ensuing blocks.
Mining likewise makes what might be compared to a cutthroat lottery that keeps any person from effectively adding new blocks successively to the blockchain. Along these lines, no gathering or people have some control over what is remembered for the blockchain or supplant portions of the blockchain to move back their spending. There is a heap of wallets accessible; however, we urge you to give two or three a shot that takes your extravagance and see which one or which one suits you best. Look at our scope of handmade cowhide wallets or our nylon assortments. We have a wallet reasonable for everybody in our store! We trust this guide has been valuable.Conclusion
There is a heap of wallets accessible; however, we urge you to give two or three a shot that takes your extravagance and see which ones suit you best. Look at our scope of handmade cowhide wallets or our nylon assortments. We have a wallet reasonable for everybody in our store! We trust this guide has been valuable.
What are the best one-handed Skyrim weapons?
Here are some great one handed Skyrim weapons that you can grab in game.
Hello there, Nords, today we take you through Nord training school, getting you up to speed with martial practices over here in Skyrim. Are you planning on plating a Warrior, perhaps a Rogue, or a Battle Mage, or something entirely different? Well, if the answer is yes, we will guide you through the best one0handed Skyrim weapon.
Note, this article is taking into account anyone who is playing the Skyrim Special Edition, along with the Skyrim 10th Anniversary edition, which launches on November 11. If you’re new to the game or getting rekindled with one of the most popular RPGs of all time, this will get you up to speed in no time.
Best one-handed Skyrim weapons
Blade of Woe
Blade of Woe is one of the most iconic weapons in Elder Scrolls. The blade is part of the Dark Brotherhood (as are quite a few weapons on this list). You can grab the weapon by stealing it from the Dark Brotherhood’s Astrid or by finishing the “With Friends Like These” quest. The great thing about this weapon is it grants the player 10 life on hit, making it a cheeky weapon on harder difficulties.
Chillrend is an ice-themed sword, that has a chance to paralyze opponents. Not to mention it is one of the coolest weapons in the game. Whenever you unsheath the blade from its cabers, ice reigns down from the weapon, hissing as ice cracks and thaws. The weapon is fairly easy to come across, as you can earn it from Mercer Frey, the leader of the Thieves Guild. If you complete the quest, The Pursuit, inside Riftweald Manor, you will get to keep it. Alternatively, you can steal it from a locked box inside the manor. Moreso, the weapon scales as you level up, so you can grab it at level one, and make it your main one-handed weapon.
Paladins, Clerics, rejoice, as there is a weapon for your chivalric, holy warriors. The Dawnbreaker is appreciably golden themed, reflecting the seven in its design. But, while it is visually appealing, it does have its benefits. The sword is a go-to for anyone crusading against all that is unholy and evil in Skyrim. Skeletons and Vampires will take extra damage against you, and will have a chance to ignite in a fiery blaze, turning to ash before your very eyes. Note the power of the sword is from a Daedric Prince, one that is not entirely evil mind you. If you’re interested in this weapon, you can acquire it by completing the Break of Dawn quest.
Dragonbane is a sword that, as you can imagine, is all about killing Dragons. The weapon grants an extra 40 Damages as you strike at Dragons. The weapon isn’t entirely useless against non Draconic foes either, as it will deal 10 shock damage to those foes instead. Don’t forget to fill those soul gems and replenish its power.
If you want the strongest damage dealing weapon among the one-handed class, then you might like Miraak’s Sword. Moreso, it has three weights, making it only slightly slower than the Dragonborn Dagger and the Blade of Woe. If you want a Rogue playthrough, you should grab this spooky tentacle weapon, along with the Dragonborn Dagger or Balde of Woe.
Windshear is quite a powerful Scimitar, perfect for a character looking to roleplay as a Redguard. You can grab yourself the Winshear by finishing the Hail Sithis quest from the Dark Brotherhood. When you get to the quest, you unlock the Katariah ship, which you can go to during the quest, or after if you are only just learning about this now. The Scimitar boasts 11 Damage, and 10 Weight, and is upgradeable via Steel Smithing. If you’re interested in upgrading this weapon and making it better as your progress, this is one of the best one-handed Skyrim weapons to keep you company.
In today’s digital age, data has become a critical tool for enterprises. Effective data management and organization are critical for companies that use e filing of income tax return because they assure accuracy, efficiency, and compliance. Proper data management practices not only make e-filing easier but also give firms important insights and better decision-making skills.
Top Utilizes for Data Management and Organization in Business E-filing
In this article, we will look at several best practices for data management and organization in corporate e-filing for income tax return.● Set up a Centralized Data Storage System
A centralized data storage system is essential for effective data management. Businesses should invest in a strong and secure electronic filing system that can centrally store all necessary tax and financial data. This method enables quick data access and retrieval when needed, decreasing the time and effort required to seek and compile relevant information for e-filing. A centralized system also aids in data integrity by ensuring that all necessary records are up-to-date and correct.● Keep Data Formats and Naming Conventions Consistent
Data format and naming convention consistency are critical for successful data management. Creating standardized formats and naming standards for different forms of data, such as invoices, receipts, and financial statements, guarantees consistency and simplicity of recognition. Businesses may expedite data organization and retrieval operations by using standard data formats and naming conventions, reducing confusion and mistakes during e filing of income tax return.●
Regular Data Cleaning and Validation
Cleaning and validating data are critical tasks in data management. Businesses should examine their data on a regular basis for errors, duplication, and inconsistencies. Businesses may guarantee that they are working with correct and trustworthy information throughout the e-filing process by cleaning and verifying the data. This practice not only improves data integrity but also assists organizations in avoiding any compliance concerns caused by erroneous or insufficient information.●
Use Strong Security Measures
When it comes to ITR filing, data security is of the utmost importance. Businesses must put in place strong security measures to protect sensitive data from unauthorized access, breaches, or data loss. This involves implementing encryption methods, access restrictions, firewalls, and performing regular security audits. Businesses may secure their personal information and maintain compliance with data protection rules by prioritizing data security.●
Create Backup and Recovery Procedures for Your Data
Data loss may occur for a variety of causes, including hardware failures, software bugs, or cyber-attacks. Businesses should employ frequent data backup practices to reduce the risk of data loss. This entails making safe backup copies of all critical data and storing them in several places. Businesses may depend on these backups to recover data quickly and minimize interruptions in the e-filing process in the case of data loss or corruption.●
Conduct Regular Data Audits
Regular data audits are required to ensure data correctness and integrity. Businesses should undertake regular audits to verify that their data is full, up to date, and in accordance with applicable requirements. These audits aid in identifying anomalies, inaccuracies, or gaps in data, allowing firms to take remedial action as soon as possible.●
Data Management Training for Employees
Employees are critical to data management and organization. All personnel participating in the e filing of income tax return process should get training and instruction on data management best practices. This involves teaching them the significance of precise data input, data confidentiality, and data security standards. Businesses may reduce mistakes and establish a culture of ethical data handling by ensuring that their personnel are well-informed and educated.●
Keep Up to Date on Regulatory Changes
Changes to tax rules and e-filing requirements are possible. Businesses must keep up to speed on any regulatory changes that may affect their e-filing operations. This involves checking tax authority updates on a regular basis, attending relevant seminars or workshops, and getting expert counsel when required. Businesses may ensure compliance and avoid penalties or fines connected with non-compliance by remaining updated about regulatory changes.
Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users.
But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor.
Here’s how you can efficiently collect, modify, and repost the best content the web has to offer – and keep your audience engaged with your brand.Identify Your Sources Premium Sources
Think of premium sources as publications, companies, and news sources.
You’ll want to spend the most time with this list, making sure it’s big enough to create variety.
Not sure where to start? Tools like Buzzsumo offer a nice spread of published content and social engagement based on a simple keyword query.
Try not to rely too heavily on only a few premium publications, news sources, and companies that provide relevant content for your audience.
Think about having big buckets in which you can pick and choose curated content to share.
For example, if space exploration is your thing, NASA’s twitter account would be an obvious choice, but don’t forget to include accounts like Forbes Science and Tech column, which provides a steady stream of newsworthy content related to space travel.
To refine your bucket, use public Twitter lists to find active accounts related to the high-level sources you’ve already identified. Cut out the work that someone else has probably already done for you.Niche Sources
Think of niche sources as influencers and people.
In the previous example, the NASA account is subscribed to several Twitter lists of astronauts, engineers, and scientists, including a very aptly named list labeled “astronauts in space now”.
Also, dig deeper into your news sources. Instead of just retweeting posts from Forbes Science News, use Twitter lists to identify writers and journalists that write about topics that are particularly interesting or relevant.
You’ll often find that following the individual contributor will provide more meaningful content to share, and may even open up an opportunity to publicly engage with a real person relevant to you and your audience.Stage & Post
Now that you’ve identified your amazing list of contributing content sources, you’ll want to collect and stage your aggregated content in one place.
If you’re only using one social platform (e.g., Twitter or Facebook), then you can use Zapier to create an RSS feed of your sources and then hand pick the content you wish to post.
If you have multiple accounts to manage and you are short on time, consider an all-in-one tool like nTuitive.social that will aggregate, schedule, and post content in one environment.
Using nTuitive, you can scrape multiple accounts including RSS feeds, Twitter, Facebook, Google+, Instagram, or Pinterest into specific content groups.
Using our previous example of NASA’s Twitter account, I’ve aggregated all of NASA’s relevant tweets below, deleted the unwanted ones, modified the posts, and scheduled each one over the next few weeks.
By tracking the performance of each content group, you’ll create an opportunity to better refine your list of sources over time.
Always look for new and exciting content sources, while also trimming away the sources that don’t seem to provide any value to your audience.Best Practices
This method of aggregating and posting content remains a shared collection of posts produced by other people. We’re using for our own benefit with our individual audience.
Social platforms were built for sharing. So be sure to abide by a few practical rules to keep your output of content above board.Qualify the Content
Once you discover how to source, stage, and automate the content of others, you may find yourself paying less attention to the content you share for the sake of volume.
Engagement is important, but always look for quality over quantity.
Put some thought into your audience, and stick to a meaningful strategy to cut out the noise.Give Credit
When you take an existing post and share it with your audience, give credit where credit is due. This can often be done by simply tagging the handle or hashtag associated with the original author, account, or source. If you’re using hashtags, use the same tag for each source. This will help you track performance of content later on. For example, if I were to tag all of my NASA tweets with #NASAmazing, I can track performance, reach, and engagement of this particular group of posts. It also gives me a creative opportunity to properly credit the original post.Appropriate Post Modifications
Never alter the content of an original post to change its meaning or value. Always maintain the integrity of the original content.Summary
When done right, there is tremendous value in content syndication on social platforms.
Depending on your brand and your goals, there should be a consistent and appropriate split between posting original content versus the content others have already created. If you fail to provide enough original content, the value and recognition of your brand will inevitably become very thin.
Think of content syndication as a way to fill in the gaps and keep your audience engaged with topics you find important. With helpful tools like Buzzsumo, nTuitive.social, Twitter lists, and RSS feeds, you can turn this endeavor into an automated 10-minute task on your monthly to-do list.
All screenshots taken by Cynthia Johnson June 2023.
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