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Get Over The ‘Next Big Thing’: An Interview On Seo With Duane Forrester

Duane Forrester, a Senior Project Manager at Bing who oversees Webmaster Tools, syndicates to SEJ his well-written, thoughtful blog pieces on SEO. Over late night emails, he answered my questions on SEO, our industry, and why we need to stop waiting for the “next big thing”.

In your first syndicated post for SEJ, you said, “Mostly what it means is that if a business is singularly focused (we’ll focus mainly on SEO this year, and focus on social later), you could be falling behind and not realize it.” That really stuck out to me. What are three strategies marketers can do to stay ahead of the curve to be proactive so they don’t get behind?

Content: Almost goes without saying, yet so many sites try for shortcuts. Searchers are looking for content, not optimized web pages, so why not feed them what they want? When thinking about content, think laterally – do your customers prefer to read or watch videos? Do they respond more to bulleted lists, or long form text? And gathering customers from organic search is the first step. How are you treating them after that? What are you doing to walk them through their research in deeper into your conversion funnel?

Pull. The. Trigger. When you uncover new data and see a way to get involved, give it a try. Don’t be afraid to apportion some of your budget to purely testing new ideas. Win or lose, you learn.

Bonus – invest in customers. Usability testing and in-person discussions will go a long, long way to helping you understand the mindset of your customer. And marketing is the task of using that knowledge to elicit a response. Tough to win when you’re guessing, but easy to win when they tell you, face-to-face, what they want.

You also mention that the department that does more than SEO (such as paid search, social media, customer service, print media, PR, and more) will be in greater demand. I think the responsibility to grow falls somewhat on each person that makes up a department. As individuals, how can we increase our experience to incorporate more of these skills?

When most SEOs started, they were often tasked with more than just SEO work. Today’s teams are usually a bit more specialized, but never lose sight of emerging trends (touched on above). Those who seek the trends are better positioned to predict the future. SEOs typically have access to so much data, spotting interesting trends is like a hobby. So a company would do well to exploit that inquisitive nature inherent in SEOs and apply what they can uncover in new directions. I keep calling out SEOs, but this applies equally to those in other discreet disciplines of search and social marketing.

One trend I’ve noticed in our industry is that people are obsessed with predicting the “next big thing” or what’s going to “change the game forever.” Do you like that approach, or is it more effective to keep your head down and focus on the present? (Or, is it a mixture of both?)

That being said, obtuse “fortune telling” might be my biggest pet peeve in the SEO world. If you have one, what is yours?

It’s got to be that every few months a new “OMG” something pops up, causing people to rethink their plans, reassign resources, and generally it all gets in the way of the main goal: making the business successful. If you’ve build a solid business, on a solid plan and you’re growing, then why be distracted by sideline chatter that is not affecting you? Spending even a week treading down the wrong path means lost time and progress in other areas. Our industry is all about the headline this week (as are most others, I realize), but raising your head every time someone blogs about X means you’re not focused on your goal.

Most Fortune 100 companies (and beyond) now take SEO and paid search seriously. Do you think the adoption process took longer than it should?

Gotta give this an “Oh heck yes!”, but then again, I’ve been an SEO for 15 years, so I might be biased. Seriously, though, the adoption timeline is about right. Some businesses have even beaten the curve, as is evidenced by how fast this industry went from a bunch of geeks speaking their own language to a $20B/year space. Large companies, like large ships, take time to reset their course. In the NEXT 10 years, you’ll see this work become ingrained and so intrinsic that no business will skip some form of it. Might not always be SEO as we know it, but the broader spread of marketing efforts: organic, paid, social, etc. will always be part of the marketing toolbox moving forward.

Random Bonus Question: I saw on Twitter that you are a “dog guy,” which makes me extremely happy. Care to share a little about your pups? Here are mine looking angry in Halloween costumes.

Diva is a 12-year-old Cavalier King Charles Spaniel. Beautiful and dumb as a stump. Did I mention she’s very, very pretty? Merlot anyone?

Thanks Duane, for answering our questions! See more of Duane’s syndicated posts on his SEJ author page or check him out on Twitter.

Image Credits

Can Big Eyes Coin Follow In The Footsteps Of Dogecoin And Shiba Inu?

Over the last few weeks, the upcoming meme coin, Big Eyes Coin (BIG), has dominated the headlines of crypto news and sparked a wave of anticipation and excitement within the cryptocurrency industry. The token is one of the most anticipated cryptocurrencies this year and boasts several interesting features, such as a lack of transaction taxes and a massive supply. Native to the Ethereum (ETH) blockchain network, the token is a next-generation meme coin that could revolutionize the industry and bring about great impact.

Now, as it approaches the end of its presale stage, Big Eyes Coin (BIG) looks even more likely to reach the heights of industry-leading meme coins such as Dogecoin (DOGE) and Shiba Inu (SHIB). It is certainly one to keep an eye out for in the current climate, and it possesses the qualities to make an excellent long-term cryptocurrency investment. This article highlights what to expect from the Big Eyes Coin (BIG) and how it compares to industry giants, Dogecoin (DOGE) and Shiba Inu (SHIB).

Dogecoin Is The Original Meme Coin

Dogecoin (DOGE) is an industry-leading meme coin and a pioneer of the meme coin movement. Often referred to as the original meme coin, Dogecoin (DOGE) is a top twenty cryptocurrency by market cap, notable within the cryptocurrency industry for fast transaction speeds and low transaction costs. Its speed and performance are enough to rival industry giants Bitcoin (BTC) and Ethereum (ETH). Within the crypto community, Dogecoin (DOGE) is regularly used as a tipping service for valuable content and content creators on social media platforms.

Dogecoin (DOGE) is the largest meme coin by market cap within the cryptocurrency industry, and as such, it is listed on several prominent crypto platforms, including Binance, Coinbase, and Huobi Global.

Shiba Inu Is So Good It Sparked Copycats

Shiba Inu (SHIB) is an industry-leading cryptocurrency and the second-largest meme coin by market cap, second only to Dogecoin (DOGE). Shiba Inu (SHIB) is notable within its industry for its role in the Shiba Inu ecosystem, a crypto project that seeks to foster decentralized community building, interaction, and collaboration within the crypto community. Its success has been impactful, sparking a plethora of copycats within the cryptocurrency industry. Some Shiba Inu (SHIB) copycats include King Shiba, Shibavax, and Captain Shibbarow.

Shiba Inu (SHIB) is a top twenty cryptocurrency by market cap and is listed on several prominent crypto platforms, such as Binance and Coinbase.

Big Eyes Coin Hits $11 Million In Its Presale

Big Eyes Coin (BIG) is an upcoming meme coin that has recently become the subject of excitement and anticipation within the cryptocurrency industry. The token is currently on presale and is emerging as a viable option for long-term cryptocurrency investment in the current climate. Big Eyes Coin (BIG) is currently on presale and has raised over $11 million making it one of the most successful cryptocurrencies this year.

Following rumors of an upcoming bull run in the early parts of next year, investors should consider investing in Big Eyes Coin (BIG) for maximum returns shortly.

Big Eyes Coin is giving users an additional 5% worth of tokens with the code: BCUTE640

For more information on Big Eyes Coin:

Dogecoin Price Prediction: How Tamadoge Is Said To Be The Next Money

Investing in crypto is one of the most popular options to get rich quickly. The market has reached a $3 trillion cap in late 2023, so there’s no doubt that there’s a lot of money in cryptocurrencies. With hundreds of altcoins to choose from, making the right decision can make or break your bank.

As a result, it’s important to do the research before making your investment. That’s where we come on! In this guide, we’ll discuss price predictions for DOGE and how Tamadoge could be a nice surprise in this bear market, to potentially take out Dogecoin as the coin of meme coins. More importantly, we’ll see whether Tamadoge is truly the best investment you can make in 2023.

Dogecoin Price Prediction 2023-2025

Before we begin, let’s check out Dogecoin Price Prediction 2023-2025.

YearPrice2023$0.132023$0.232025$0.54

As you can see, analysts expect the price of DOGE to double by the start of 2023. By the end of 2025, some predict the value of this meme coin to peak at $0.54, which is a huge increase compared to the current price of $0.13. However, is it worth waiting for three years for your investment to pay off? It’s been proven historically that when you are one of the first people to jump onboard of a new coin, your potential of growth can be 10x or even more. It seems like this could be the case for Tamadoge

How to Find Tamadoge

It’s always good to know where you are getting yourself before investing in a new asset. For starters, Tamadoge is a new memecoin created with one sole purpose. To beat Dogecoin as the new king of memecoins.

Well that’s not really the main reason. Tamadoge is a crypto currency that consists of allowing its investors to have a pet-like NFT, and interact with it on the go. Similar to the 90’s Tamagotchi, Tamadoge plans to have its Tamaverse to allow its users to bring their doges wherever they go, across platforms.

Since its pre-sale, Tamadoge has already raised over 1m in as little as 14 days! Quite promising for a memecoin. It’s not too late to get on board, so make sure you read below how to get started in case you want to invest in this new potential money-doubling cryptocurrency.

How to Buy Tamadoge – Step-by-Step Guide

Even though the Tamadoge presale started just a few days ago, it has already attracted lots of investors and crypto enthusiasts.

If you’re one of them, here is a step-by-step guide you can follow to purchase your first Tamadoge token.

Step 1 – Create a Crypto Wallet

If you don’t already have one, you first need to create a crypto wallet to buy Tamadoge.

Most wallets are simple to create and are completely free. With that said, we recommend that you go with MetaMask since it includes multi-chain support.

Go to MetaMask’s official website, press “Download”, and follow the instructions to set it up.

Step 2 – Buy ETH/USDT

You can buy TAMA coins only through Ethereum (ETH) or Tether (USDT). Both of these cryptos can be acquired through the major crypto exchange platform.

However, you also have the option to purchase ETH directly via credit/debit card on Tamadoge’s official presale platform.

After you buy ETH/USDT, transfer the tokens into your crypto wallet.

Step 3 – Connect the Crypto Wallet with Tamadoge’s Presale Platform

Go to the official Tamadoge website and press ‘Buy’.

Step 4 – Purchase Tamadoge

Type in the exact amount of TAMA coins that you want to buy (the minimum is 10,000) and press ‘Convert ETH’ or ‘Convert USDT’.

Double-check the information you entered and confirm the transaction if everything is correct.

Step 5 – Claim the Tokens

Lastly, all that’s left for you to do is claim the Tamadoge tokens.

But, you should know that the ‘Claim’ option will be available only once the presale comes to an end.

Tamadoge vs Dogecoin, which has a solid use case?

Dogecoin was created in 2013 as a joke by two software engineers. They were trying to make fun of the sudden popularity of the crypto market. Ironically, DOGE became incredibly popular as well, rising in value and becoming a legitimate investment opportunity.

Named the first “meme coin”, DOGE is still a part of the conversation 9 years after its release. Popularized by the online discussion forum Reddit, it was once the seventh-largest cryptocurrency. As a result, many believe that Dogecoin, although it started as a joke, is yet to prosper, and the predictions confirm so.

Interestingly, DOGE is more efficient than Bitcoin itself, since the transaction process is 10 times faster. Due to its popularity, you can find Dogecoin on most online trading platforms, such as eToro, Coinbase, and Binance. We’ll discuss the pros and cons of these brokers, so you can choose the best fit for your needs.

Enter Tamadoge and its Tamaverse. This P2E crypto promises to not only allow its users to have an NFT integrated in a real use case and ecosystem, but also has the whole concept of P2E, which is the acronym of play to earn. This means that their users will be allowed to earn rewards whilst interacting with their doge NFTs.

It has been said that one of the biggest flaws of Dogecoin is that it really has no real intrinsic value or that it’s not a part of anything bigger. Well, Tamadoge has got it all.

Is Tamadoge the Best Investment of 2023?

Now that you know where you can purchase Tamadoge, it’s important to consider whether that investment is viable in the first place.

Although the predictions about DOGE are positive long-term, the crypto market is volatile. As a result, there’s no true guarantee that Dogecoin or Tamadoge are going to have a steady bullish trend, and the longer the investment – the bigger the risk.

As a result, we’re looking for something that truly has the potential to explode in the next bull run, and right now is the perfect time to get into an ecosystem like this. If you feel like you’ve missed the boat on most of these cryptocurrencies, there’s still time to get into a new project like Tamadoge.

Conclusion

There’s no doubt that Dogecoin is a good investment opportunity, as the price predictions for the foreseeable future are positive. However, it may take years to get a significant return on your investment, and people may get tired of the silliness of DOGE.

As a result, we believe that even investing as little as $100 USD in Tamadoge, could have the potential to skyrocket in the near future, or once the macroeconomic aspects of the world have sussed down.

Purchasing Tamadoge is easy and takes a couple of minutes directly through the official website. Whether you’re a beginner or an experienced investor, we believe that Tamadoge should be the next step in your crypto journey.

Can Science Build A Fake Wine That’s Just As Good As The Real Thing?

A new business called Replica Wines claims to produce “master forgeries” of well-known wines, deploying a throng of chemical instruments and a huge flavor database to blend near-identical versions of the wines from different grapes.

Ava Winery, meanwhile, takes a different approach, bypassing grapes entirely, and going straight for the molecules — combining flavor chemicals with ethanol and water to reproduce the experience of wine, without replicating the process.

It should be noted that it’s a bit unfair to compare the two. Replica is part of an established company — the Colorado-based Integrated Beverages Group — with a line of commercial products and a team that includes a master sommelier and several distinguished winemakers. Ava is more of a lark, a thought experiment that might never have germinated outside of the hothouse conditions of San Francisco start-up culture. Its initial offering, a bottle of imitation 1992 Dom Perignon, is not yet for sale — and may never be. But these two very different companies showcase the ambitions, and limits, of chemical analysis when it comes to subjective qualities such as flavor.

According to Replica, its patent-pending proprietary method represents the “ultimate science and wine pairing,” one that “takes the guess-work” out of making good wine. Working with Ellipse Analytics, an independent analytical chemical laboratory, the company claims to have assembled the world’s largest database of alcoholic beverage flavor profiles — essentially, a database that pairs chemical markers with sensory effects.

To duplicate a wine, laboratory staff at Ellipse analyze and quantify its characteristic “macrocomponents,” such as acidity, sugars, and tannins; and “microcomponents,” volatile flavor chemicals such as linalool and methoxypyrazine. A panel of trained tasters also produces a subjective flavor profile, a record of perceived flavor notes and intensities. The goal is to align chemistry with sensory experience, using base wines from the company’s own vineyards, as well as additional wines sourced from other California and Oregon winemakers, to make a blend that mimics the original. It’s an iterative process, with analytic laboratory’s results serving to guide the hands-on work of winemakers.

Once Replica’s blend can effectively pass for the original in sensory tests, the laboratory then confirms the accuracy of the copy. “We ensure at least ninety percent chemical similarity to the wine by which each was inspired,” promises Jaclyn Bowen, president of Ellipse Analytics.

Ninety percent sounds good, but given the exquisite sensitivity of the human sensorium, even a tiny difference, molecularly speaking, can matter quite a bit when it comes to actual flavor. So how does it go down? A tasting last week in the Popular Science offices in Manhattan placed Replica’s Pickpocket side by side with The Prisoner, the popular and critically praised California red blend that “inspired” it. Although I’m not personally a huge fan of this style of red wine, the two were comparably big-boned, juicy, and smooth-drinking, and a similar deep purple color in the glass.

Ari Walker, the company’s president, noted that there are some differences; Replica’s alcohol content, for instance, is 14.9 percent, versus the Prisoner’s 15.2 percent. Nonetheless, it was difficult for this untrained (but enthusiastic) taster to precisely pinpoint the quality of the slight distinction. Certainly, if someone had poured me a glass of one after I had quaffed a glass of the other, I would not have suspected that anything was amiss. At a retail price of $25 a bottle — about forty percent less than The Prisoner — it seems like a pretty good deal.

Walker, Replica’s president, calls this approach to winemaking “disruptive.” But is it, really? There’s nothing inherently novel about pairing science and wine; just ask Louis Pasteur. Contrary to visions of agrarian simplicity, wine is a profoundly industrialized product, and a huge global business, exceeding $250 billion dollars in annual sales. Science and technology inflects every aspect of wine production. According to Dr. Andrew Waterhouse, professor at wine chemistry at the University of California, Davis, many wineries and winemakers already try to duplicate the flavor and style of top-selling or well-reviewed wines; it’s a commercial necessity in a crowded market. There is a whole industry of wine consulting laboratories, such as Enologix and ETS Labs, which help winemakers shape their vintages to suit consumer tastes and trends. What’s unique about Replica, Waterhouse says, is simply that it’s openly admitting to the copying.

Ultimately, the “master forgery” angle is a cool trick, but it’s also a bit of misdirection. Replica’s goal, ultimately, is not to make an indistinguishable “forgery” that could fool professional wine snobs, but to consistently make wine that lots of people like, based on the wines that people are currently buying and drinking and enjoying. The big mystery here is not what makes wine taste the way it does, but what makes you like it (or, more to the point, what makes you buy it).

Despite the company’s boasts about its proprietary methodology, it’s striking how traditional some aspects of Replica’s approach and philosophy are. For instance, Walker, the company’s president, is adamant that the company would never use its methods to try to duplicate a terroir-specific wine, one made from grapes grown only on a specific parcel of land. Those wines, he suggests, have a uniqueness of character that would be impossible to replicate without access to the grapes themselves. Both he and Brett Zimmerman, the master sommelier who serves as the company’s Chief Wine Officer, seem appalled when I ask if they would ever add flavor chemicals to their wines to enhance the quality of the resemblance.

A Fruitless Attempt

Ava Winery is another thing altogether. In fact, it’s questionable whether it can legally call itself a winery at all, or label its product as wine. Founded last year by Mardonn Chua and Alec Lee, former college classmates with backgrounds in biotech and science education, Ava originated out of a wish to make the most exclusive wine experiences accessible to all. Seduced by an unattainable bottle of 1973 Chateau Montelena, the California Chardonnay wine that vanquished France in the famed “Judgment of Paris,” Chua and Lee wondered whether they could reproduce it chemically, molecule by molecule, without ever touching a grape. With synthetic chemistry, they could turn “water to wine in fifteen minutes.”

This is not entirely unprecedented. In the nineteenth century, synthetic chemicals were used to add distinctive flavor and specious value to neutral spirits; an 1858 editorial in Scientific American railed against chemists who peddled “flavorings to produce, at a moment’s notice, any desired liquor,” from Catawba wine to old whiskey. More recently (and more respectably), Thomas Hofmann, a flavor chemist at the Technical University of Munich, has produced mixtures of synthetic chemicals that faithfully reproduce the aroma of certain wines, using techniques that combine sensory and chemical analysis — a methodology similar to that used by Replica.

Suffice it to say, neither Chua nor Lee have any experience with winemaking, nor with flavor chemistry — although the co-founders are working with a sommelier, who has asked to remain anonymous. (“He has encountered a decent amount of disinterest in this from his colleagues,” Lee told me.)

Ava experiments with glycerin Mardonn Chua

For Ava’s “first edition,” a synthetic version of 1992 Dom Perignon, the company has sent samples of the vintage to commercial analytic laboratories, which use various forms of gas chromatography and mass spectrometry to isolate and identify its components. The challenge is interpreting those often inconsistent results: figuring out which compounds contribute to flavor, obtaining those compounds from chemical suppliers, and then recombining them in the proper quantities, a steep challenge given that some flavor compounds are used at concentrations of parts per billion or less.

So how does it taste? Reports of early versions have been less than alluring. Lisa Grossman at New Scientist detected evocative notes of plastic pool shark and raw gasoline in her recent tasting of an experimental “moscato.”

In addition to refining the formula, Ava must also clear considerable licensing and regulatory hurdles before the company can sell any alcohol. Curious quaffers can sign up for one of the 499 bottles of faux 1992 Dom ($50), but they won’t be charged for it until all of these issues are resolved.

Lee admits that this is, technically, an extremely difficult project, but insists that it’s not nearly as challenging as other ongoing attempts to produce synthetic food, such as lab-grown meat.

Lee sees Ava as part of a vanguard of technologically driven start-ups working toward a radical transformation in food production, a peer of companies such as Soylent and Impossible Foods, who have no reverence for the agrarian lore of “working the land,” and instead embrace engineering ideals such as efficiency and transparency. Indeed, Lee argues that Ava is much more transparent than the “vast majority of the wine industry,” where additives are used, but kept out of the limelight. Chua, his co-founder, published his complete formula from an earlier attempt to “hack wine” — a Kendall-Jackson chardonnay — to Reddit earlier this year. “Our customers definitely know what we’re making,” Lee says.

In this light, the company’s ambitious choice to attempt to replicate wine — a substance with profound importance throughout human history and culture — is crucial to understanding their project. “Something romantic just exists about wine itself,” Lee explains. If the company succeeds in chemically replicating such a “significant part of the cultural food chain, that’s when we really start to change people’s minds.”

Lee envisions a future where all food will be synthetic, and where our appetites will be gratified on demand by automatic replicators. “You tell your replicator what you want and then you eat it. You enjoy it. There’s nothing scary about that.” He concedes, “I might be wrong about the timescale. It might not happen in my lifetime,” yet assures me, “it’s an inevitability.” In that regard, Ava “wines” can be seen as a means of defusing the cultural and commercial landmines that persist around the word “synthetic.”

So, if you’re looking for a well-made and reliably crowd-pleasing wine at a modest price, don’t hesitate to pick up a bottle of Replica, and be sure to lift a glass to toast the science of winemaking.

But if you want to take a chance, and fully embrace the synthetic lifestyle, then sign up for an edition of Ava. It probably won’t taste like a million bucks, but it just might taste like the future.

How Can Artificial Intelligence Be Implemented In Recycling Startups?

Nielsen’s study found that consumers globally are adapting their purchasing habits to prioritize convenience, affordability, and sustainability awareness. 81% of respondents worldwide believe that companies have a responsibility to contribute to environmental improvement. This commitment to corporate social responsibility is seen across all age groups and genders, with Millennials, Gen Z, and Gen X expressing the most support, followed by older populations.

Challenges in Waste Management Nowadays

The world is currently facing challenges in waste management due to rapid population growth and urbanization, leading to an increase in waste generation. The World Bank reports that the world produces 2.01 billion tonnes of municipal solid waste annually, and at least 33% of it is not processed in an environmentally friendly way. On average, a person generates 0.74 kilos of garbage per day, with high-income nations accounting for 34% of the world’s waste despite making up only 16% of the population.

Waste management involves waste collection, transportation, treatment, and disposal, all of which require substantial investments in infrastructure and changes in behavior and policies. These activities demand appropriate infrastructure, such as waste collection vehicles, treatment facilities, and landfill sites, which can be expensive to build and maintain. This can be politically challenging, particularly in countries where there are competing priorities for limited resources.

How Recycling Startups Implement AI

According to Statista’s report, in 2023, the market value of global waste recycling services was $55.1 billion. This market is expected to experience significant growth in the future due to rising consumer awareness about the environmental consequences of waste. By 2028, the global waste recycling services market is anticipated to attain an estimated value of nearly $90 billion, with a compound annual growth rate of 4.8% predicted during the forecast period of 2023 to 2030.

AI technology will undoubtedly play a role. Recycling startups implement AI in various ways, here are some examples:

Using AI-powered sensors and cameras to sort waste more efficiently. Machine learning algorithms can analyze images of waste and identify different materials, such as paper, plastic, and metal. This can help improve recycling rates and reduce contamination.

For example, MobiDev company created an AI-based mobile app for recycling. The app uses AI algorithms to detect the waste type and give recycling recommendations. This solution helps people to sort waste properly.

CleanRobotics uses AI to identify and sort recyclable materials from waste. The company’s flagship product, the TrashBot, is a smart waste bin that uses AI to separate trash from recyclables.

Since recycling equipment is generally expensive and breakdowns can be costly, artificial intelligence can be used to monitor equipment performance in real-time and predict when maintenance is needed.

Greyparrot, the UK-based startup uses AI to monitor waste sorting equipment and predict maintenance needs. The company’s software can detect issues in real-time and alert facility managers to potential problems, reducing the risk of equipment failure. This helps them to reduce downtime and save money on repairs.

Recycling startups can use AI to forecast demand for recycled materials. This can help them plan their operations more effectively and avoid over- or under-producing recycled materials.

Bin-e is a Polish startup that uses AI to analyze waste streams and identify opportunities for recycling. Designed for use in public areas, Bin-e is a smart waste bin that utilizes AI technology to streamline the process of recycling. The bin automatically sorts and compresses waste monitors its fill level and collects data to facilitate efficient waste management.

Recycling startups can use AI to optimize their collection and transportation routes. This can help reduce fuel consumption and lower emissions. For example, the US-based Rubicon company uses AI software that can analyze data on waste generation and recycling rates to create efficient routes for its trucks.

Conclusion

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