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I believe most people are quite content using something for free, especially if they think there’s no obligation to pay for it.

This certainly rings true when it comes to various Linux distributions. The mindset appears to be: if it’s open source, there is no need to worry about sustaining it financially.

For some open source projects, perhaps there is a pass to be given here. After all, many projects in the open source space are merely done as student projects or created by hobbyists.

However there are also a number of larger projects, which do indeed need to become “revenue positive” in order for development to continue. One such project needing to be revenue positive is the Ubuntu project.

For years, the primary focus has been to get Ubuntu ready for the masses. And while non-Ubuntu users will likely debate this point, the fact is that Ubuntu is the face of Linux on the desktop these days.

Whether you hate or love it, this is our reality as Linux users. And the face of Linux is seeking to buildup a sustainable revenue model.

Revenue efforts thus far

Today we find Ubuntu presenting a download page that solicits a donation in exchange for access to Ubuntu ISO images. While it’s certainly not mandatory that someone decide to donate to download Ubuntu, clearly the Ubuntu development team is actively seeking direct revenue here.

The recent efforts with Amazon have had and will likely continue to have mixed results. The latest donation page launched by Canonical, however, is brilliant. Allow me to list the reasons why I feel this way, in no particular order.

Reason 1 – Donating to the Ubuntu project is a reasonable request. Considering the vast amount of value that the end user receives from Ubuntu, or any distribution for that matter, asking regular users to spend a few dollars in support of the project is the least that can be done.

Reason 2 – The donation page put together by Canonical for Ubuntu is laid out so that the page visitor feels like they have a say as to where their donation funds go. For example, the page visitor can use the provided slider to set the dollar amount desired. Even better, each slider allows the end user to select how much money goes to which part of the project. What better way to make your voice heard by Canonical!

Reason 3 – Even if you decide not to donate, the following page presents you with additional options such as cloud storage, Ubuntu help, and their free help solutions as well. So no matter how you look at this, Canonical has structured this page to present you with as many up-sells as possible. And they have managed to do so without being annoying.

Now as great as their donation page is, there are some minor issues that should be addressed. First off, unlike the download pages for Ubuntu server and cloud solutions, the Ubuntu desktop page presents you with access to a donation page before you actually begin to download the Ubuntu ISO image. Another thing I noticed was the missing link to download a torrent file for Ubuntu.

Don’t misunderstand me, you can still find torrent files from chúng tôi even for the latest 12.10 beta. However, for anyone looking to download Ubuntu there after making a donation from the main download page, your only option is to download Ubuntu automatically via your web browser. That’s right – you won’t even be presented with a prompt and you will not find a link to find a torrent alternative.

Mixed messages

I think the idea of Canonical seeking to recover some of the tremendous investment that they’ve put into Ubuntu makes a lot of sense. It’s their approach, however, that has been hit and miss lately. As I mentioned above, their donation wall is a great idea. Yet when you visit their “why is Ubuntu free” page, the message you see there is that Ubuntu is supported through various services – not by direct compensation.

To the individual passing by, new to Ubuntu, the message seems a bit mixed up. First the site says it’s free, but on their download page they want me to “show some love” to Ubuntu with a donation.

Okay, perhaps you could call it “donationware” and then the conflicting definitions might simply take care of themselves. In the meantime, however, I think newcomers are going to be a tiny bit confused.

I don’t dislike Ubuntu

I’m guessing that some of you reading this are thinking I must be “anti-Ubuntu” or somehow merely complaining that Canonical’s trying to earn additional revenue. To put this confusion to rest, allow me to clarify a few things.

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Cios Proclaim The Tech Sales Model Is Broken

I have been honestly surprised to hear CIOs thoughts regarding how tech vendors market and sell. After all, back in 2011, Matthew Dixon and Brent Adamson proclaimed the Challenger Sale Era. This era meant the end of product sales and the beginning of solution selling.

Clearly, this change is still being absorbed by those of us that make a living as product marketing managers. In the Challenger Era, “sellers migrate from a focus on transactional sales of individual products to a focus upon broad-based consultative sales of bundles of products and services. This means meeting broader customer needs in unique and valuable way that competitors can’t easily replicate.”

So, What do CIOs Want Changed?

CIOs believe not only that the sales cycle is broken but that the trust is gone. They say with vendors unable to cut through the noise, they are simply playing a numbers game.

Instead, CIOs say vendors need to listen, hear their pains, point customers at the right direction with digital assets, and earn back the trust. CIOs are clear they want a change in how their vendors approach their websites, sales decks, and even train salespeople. Here is a synthesis of a few of things CIOs want vendors changed:

To move beyond talking product features and function.

To show there is a realistic pathway to implementation and business value obtainment.

To provide clarity on how a solution, service, or product positively affects business.

To have honest and clear pricing.

To enable customers to see features, timelines, and references without having an NDA.

To have greater transparency and honesty.

To have 30-day trials with access to documentation.

To have less phone calls, less emails, less white papers, and less hounding on LinkedIn.

To get real POCs that truly prove functionality and to get interactions with current customers.

To have a willingness to provide cost estimates. One CIO said here, “If you don’t provide me with a basic sense of the cost of the product, then I’m going to assume you are going to overcharge me as much as you can.”

Content tailored to how the solution will benefit our organization. Please don’t tell us why you’re better than your competitors.

To have less buzzword bingo and more real, simple explanations that are relatable.

At the same time, CIOs want salespeople that focus on the longer-term relationship and not completing their quarterly quota. It is important that these salespeople express a simple understanding of what is important to me and my business.

And when salespeople interact with CIOs, they want clarity, honesty, and brevity. For this reason, CIOs believe there is value in embedding with account executives operational people that can link customer expectations to the solution provided. CIOs are candid that they are looking for a true partner that accompanies them from the problem to the resolution to build long term cycles of trust and performance. CIOs stress they shouldn’t be considered a lead to convert and then go to the next one.

CIO David Seidl puts things this way: “I’d like to not feel like simply visiting your website is going to get me a half dozen lead calls and emails. I’d like to be able to read useful materials without providing my contact information. Simply wanting information isn’t a cause to spam me. I’d like to see clear information. What the product does, differentiating features, some real examples, and a pricing model would be nice, even if it’s a broad ballpark.

“I try not to waste my time or my staff’s time. Fielding those who visited your site with calls and emails or not letting them see what your product does and has as differentiators creates barriers and represents a time sink. I tell sales folks that they get one slide about their company in the deck. I don’t need to know your founders, how you got there, etc. We’re talking about a product. We can talk more if we’re interested. And one more thing, it wastes a lot of my staff members time when you do the long version of your presentation. If we go further, part of my risk management process is making sure you’re a stable company that won’t disappear on me.”

Since Seidl mentioned differentiation twice, let me circle back onto this topic. The authors of the Challenger Sale suggested that “if you can’t say what differentiates you—why your customers should buy from you instead of a competitor—you can’t teach them to value what makes you different.”

Given this, CIOs say they want to see use cases, peer contacts on both ROI and total time to implement in a similar industry. CIOs suggest as well it is important to understand business outcomes they need and to determine clear objectives in terms of what “good” looks like for long-term strategy as well as product improvements.

CIO David Chou recognizes that, “it has been tough to get in front of decision makers. However, Q1 has started, and everyone is working on getting a meeting, but multiple emails do not work for me. All external emails go to a folder that is to be auto-deleted.”

Importantly, CIOs say do not blindly send us white papers without discussing them with us first. If you are creating thought leadership pieces people want, then you will not need to push them blindly. One CIO suggested that vendors sending white papers without any prior discussion is akin to flyers being stuck on a car.

For this very reason, CIO Paige Francis likes the idea of having establishing relationship managers. “I like my vendors to have a person dedicated to us. I like them to offer complementary annual/biannual tune-ups, assessing current setup/configuration/performance against best practice. If I’m paying 5, 6, or 7 figures for your solution, you should want to keep me.”

What CIOs are asking for here is “a new way of thinking about how to save or make money.”

A New Way of Thinking

There is a lot to unpack from the above discussion. It seems that CMOs, sales leaders, and sales professionals need new ways of thinking about their customers.

Instead of focusing on point solutions and products, they need to put on their customers shoes on and share how their products can be assembled into solutions that enable customers to make or save money.

And hammering IT personnel for simply visiting your site does not work if it ever worked. It is far smarter to have high value events followed by value-oriented nurtures. And when salespeople join the discussion with the potential or existing customer, it is essential that they focused on building longer term versus transactional relationships with customers.

About the author:

Myles Suer is Principal Product Marketing Manager for Data at Dell Boomi.

Improving Your Deep Learning Model Using Model Checkpointing


Note: If you are more interested in learning concepts in an Audio-Visual format, We have this entire article explained in the video below. If not, you may continue reading.

Saves the best model for us.

In case of system failure, not everything is lost

We’ll discuss each one in detail. Let’s begin!

1. Saving the Best Model

Let’s discuss what do we mean by “Best Model” and how it can be saved? Let’s say that this is the visualization of the performance of a model-

Here the blue line represents the training loss and the orange line represents the validation loss. On the X-axis, we have the number of epochs and on the Y-axis we have the loss values. Now, while making the predictions, the weights and biases stored at the very last epoch will be used. So the model will train completely till the specified number of epochs, which is 50 in this case. And the parameters learned during the last epoch will be used in order to make the predictions.

But if you look closely in this particular graph, the best validation loss is around this epoch, which is epoch number 45-

Let me take the model history in order to elaborate on this a bit more. So here is the model history for a model which has been trained for 50 epochs-

And you can see the epoch numbers here. Now we can see that we have the training loss, training accuracy, validation loss, and validation accuracy shown here. Let’s look at the valuation loss as highlighted here-

So what we generally do is we take the parameters of the model at the last epoch, which is epoch 50 here, and make the predictions. Now, in this case, we can see that the valuation loss at epoch number 50 is 0.629, whereas if you see the lowest validation loss was 0.61, which was at epoch 45.

So through the model checkpointing, instead of saving the last model or the parameters of the last epoch, we are going to save the model which produces the best results. And this model is called the Best Model. So basically Model Checkpointing will help us save the best model.

2- In case of system failure, not everything is lost

So to answer that in Keras, we have to define two parameters. One is “Monitor” and the other one is “Mode”.

The first one refers to the quantity that we wish to monitor, such as validation loss or validation accuracy and “Mode” refers to the mode of that quantity. Let me explain this with an example. So let’s say we wish to monitor the validation loss in this case. While we are monitoring the validation loss, the mode will be minimum because we want to minimize the loss.

Similarly, if we are monitoring the validation accuracy, the mode will be maximum since we want the maximum accuracy for the validation set.

So after every epoch, we will monitor either the validation loss or the validation accuracy and save the model, if these values have improved from the previous model.

Now, these are the common steps that we perform while creating any deep learning model, and we setup model checkpointing at the time of Model Training-

1. Loading the dataset

2. Pre-processing the data

3. Creating training and validation set

4. Defining the model architecture

5. Compiling the model

6. Training the model

Setting up model checkpointing

7. Evaluating model performance

End Notes

After reading this article you should have got an intuition behind the Model Checkpointing technique which can be really helpful and can do wonders if you’re looking forward to improving your deep learning model. For the implementation of this technique, stay tuned! I’m going to cover its implementation in the next article.

If you are looking to kick start your Data Science Journey and want every topic under one roof, your search stops here. Check out Analytics Vidhya’s Certified AI & ML BlackBelt Plus Program


Why Iphone Is Costly In India?

It’s no longer a secret that Apple iPhones are always costlier in India than in other parts of the world. I wouldn’t be wrong if I said that India is one of the most expensive places in the world to buy an iPhone. It’s not just the case with the new iPhone X launch; history shows that iPhones have always been the most expensive in India. With demonetization and the introduction of GST across the country, inflation is assumed to decrease. But that’s not the case; so what’s driving the prices of an iPhone to the sky in India? Here’s what we analyzed.

Mainly 4 reasons behind expensive iPhone

Import Duty

However, that’s not the case with Apple. Tim Cook met the Prime Minister, Narendra Modi, a couple of times in the past, and they have also agreed to set up a facility in Bangalore to manufacture iPhone SE. But the unit is not yet operational, and iPhones are imported to sell to Indians.

To promote Make in India and demotivate imports, the Government has increased the import duty on phones and their accessories. As Apple doesn’t manufacture its devices, it has to pay hefty import fees, which is directly a cost to the customer.

GST makes iPhone costly in India

GST was recently introduced in India; it didn’t increase the mobile phone tax rate, but the accessories tax rate is either 18% or 28%. It does not directly affect the price of the iPhone, but a user will consider everything before making a purchase. If accessories are costlier, the consumer will likely pass on the offer of buying the iPhone.

Positive thing is that with GST, every Indian state will have close to similar prices, which wasn’t the case earlier.

Passing on the Forex loss

Image Source:

Other Android smartphone companies are importing their devices to India, but they are not costlier. To explain that, let’s forget the import taxes and focus on the forex losses that generally come to act as currency rates fluctuate.

Most smartphone companies absorb these losses and don’t pass them on to the customer. However, that’s not the case with Apple. The Cupertino giant has a strict policy of maintaining the margins. INR has depreciated significantly against USD, and its effect is visible in the latest iPhone price.

Aggressive marketing costs

All these costs are ultimately carried forward on the head of the customer. Apple is no different, it has also entered into the marketing war in India for its flagship devices, but it is nowhere close to penetrating the mid-range market segment other manufacturers have captured. iPhone XR, which was supposed to be a little low in price, is also one of the most expensive phones in India.

Wrapping up

There’s no clear indication of when Indian users will pay prices similar to other countries for their iPhones. Apple’s manufacturing unit in India will make iPhone SE, not the latest devices. Even if that plant operates at its maximum capacity, Indian users will have to pay the premium prices for flagship devices or settle with an older version, the iPhone SE.

Author Profile


Jignesh Padhiyar is the co-founder of chúng tôi who has a keen eye for news, rumors, and all the unusual stuff around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting content on social media.

Why Content Is Important For Seo

If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content.

Content and SEO.

At their best, they form a bond that can catapult any website to the top of search engine rankings.

But that’s only when they’re at their best. Because, when they’re at their worst, they can cause Google penalties that are near impossible to recover from.

The purpose of this chapter is simple; to provide you with an understanding of why content is important for SEO and show you what you can do to make sure they work together in harmony.

As we dive in, we’ll gain a better understanding of what content means, what its SEO value is, and how to go about creating optimized content that lands you on the search engine radar.

Let’s get started.

What ‘Content’ Means

Providing an exact definition for content, and one that is agreed upon by all marketers would be near impossible.

But, while it is a challenge, TopRank Marketing CEO Lee Odden gathered some definitions of content from marketers around the world that give us a solid starting point.

Actionable marketer Heidi Cohen describes content as:

“High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”

While Cohen’s description is right on point, it’s important to understand that content found online isn’t always high quality and useful.

There’s a lot of bad content out there that doesn’t come close to providing any type of relevancy or usefulness to the reader.

In a more simplified but similar definition, Social Triggers founder Derek Halpern says:

“Content comes in any form (audio, text, video), and it informs, entertains, enlightens, or teaches the people who consume it.”

Once again, Halpern is describing content that is, at the very least, relevant and useful to its intended audience.

If we avoid a description of “quality” content, we can take a more direct approach by looking at the dozens of different types of digital content.

At this point, you should have a pretty good idea of what content is while also understanding some of the different formats where it can be presented.

But what exactly is its value to SEO, and why is it so important that the two work together?

What Is the SEO Value of Content?

Google, the king of search engines, processes over 6.7 billion searches per day.

And since we’re talking about search engine optimization, that means they’re pretty well suited to answer this question.

Larry Page and Sergey Brin co-founded Google in 1998 with a mission:

That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the years.

Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”

The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web.

These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search.

And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.

How do you make sure it’s beneficial? Google helps us with that answer too.

Their recommendation is that, as you begin creating content, make sure it’s:

When these elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your content will have very little value.

But, creating great content isn’t the only piece of the puzzle. There’s a technical side that you need to be aware of as well.

While we’ll talk about that later in this chapter, Maddy Osman put together a comprehensive resource on How to Evaluate the SEO Value of a Piece of Content that further elaborates on the topic.

For now, we can conclude that the SEO value of content depends on how useful, informative, valuable, credible, and engaging it is.

The Importance of Optimizing Content

The reason optimized content is important is simple… you won’t rank in search engines without it.

But, as we’ve already touched on briefly, it’s important to understand that there are multiple factors at play here.

On one side, you have content creation.

Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section.

But what does audience-centric mean, and how does it differ from other types of content?

Audience-centric simply means that you’re focusing on what audiences want to hear rather than what you want to talk about.

And, as we’ve identified, producing useful and relevant content is the name of the game if you’re looking to rank in search engines.

On the other side of the optimization equation is the technical stuff.

This involves factors like keywords, meta titles, meta descriptions, and URLs.

And that’s what we’re going to talk about next as we dive into how to actually create optimized content.

How to Create Optimized Content

When attempting to create optimized content, there are a few steps that we need to follow.

They include:

1. Perform Keyword Research & Determine Your Topic

While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary to ensure that the resulting content can be found through search engines.

A few things to keep in mind when choosing your keywords and topic:

Focus on Long-Tail Keywords

Avoid Highly Competitive Keywords With Massive Search Numbers

Use a Proven Keyword Research Tool

Match Your Topic to Your Keyword

2. Develop Your Outline & Format for Optimal Readability

As you’re creating your outline, be sure that you’re formatting your core content so that it’s broken down into small chunks.

Online readers have incredibly short attention spans. And they’re not going to stick around if your article is just one ginormous paragraph.

It’s best to stick with paragraphs that are 1-2 sentences in length, although it’s all right if they stretch to 3-4 shorter sentences.

You’ll also want to be sure that you’re inserting sub-headers and/or visuals every 150-300 words to break up the content even further.

As you can see from the graph below, website engagement impacts organic rankings.

And, if you want to increase engagement, readability is crucial.

Example of Properly Formatted Content

Here’s an example of a page that is formatted for optimal readability:

As you can see, most of the paragraphs are only a sentence or two long.

The text is also broken up using subheadings every 100-200 words.

Example of Poorly Formatted Content

On the other end of the spectrum, here’s an example of a post that’s likely to send readers away directly:

In this post, the content itself is fine. The problem is the extremely long sentences and paragraphs.

With better formatting, the author could easily increase visitors’ average time on site.

3. Stick to Your Topic & Target Keyword

As you begin writing your content, keep in mind the importance of sticking to the topic, and target keyword that you’ve chosen.

Don’t try to write about everything and anything within a single piece of content. And don’t try to target dozens of keywords.

Doing so is not only a huge waste of time, but it also prevents you from creating the most “useful and relevant” content on your topic.

Focus on what you’ve chosen as your topic and stay hyper-relevant to that topic and the keyword that supports it.

Brian Harnish’s Local SEO Guide for Beginners is a great example of an author staying hyper-relevant to a specific topic and keyword.

Just by looking at his title, the topic and target keyword are immediately clear.

And, due to this focus, Harnish’s guide ranks on the first page of Google for the phrase ‘local SEO guide.’

4. Include Backlinks Throughout Your Content

If you read the local SEO guide, you’ll notice that Harnish includes several links to external sites.

Since Google has made it clear that credibility is an important SEO factor, linking to relevant, trustworthy, and authoritative sites can help ensure that search engines see your content as credible.

Be sure, however, that the words you’re using for the link are actually relevant to the site the user will be sent to.

For example, take a look at this sentence:

“You need to understand how to create a compelling headline for your content.”

If you were to link to a resource showing the reader how to create compelling headlines, you’d want to link the bolded portion shown below:

“You need to understand how to create a compelling headline for your content.”

In most cases, it’s recommended that you keep your links to six words or fewer.

How to Optimize Your Content Once It’s Created

Now onto the “technical” part of content optimization.

The most important steps include optimizing the following:

Title Tag

Meta Description


Let’s take a look at how to complete each step.

1. How to Optimize Your Title Tag

For reference, it’s the highlighted portion in the image below:

Title tags are important for a few reasons. First and foremost, they help search engines understand what your page is about.

In addition, they can be a determining factor for which search result a user chooses.

To optimize your title tag, you’ll want to be sure of the following:

Keep it under 60 characters.

Don’t stuff multiple keywords into the title.

Be specific about what the content is about.

Place target keywords at the beginning.

The example above is a good one.

Here’s an example of a tag that fails to follow these guidelines:

The difference between the two is clear, and it shows the importance of optimizing your title tags.

2. How to Optimize Your Meta Description

Your meta description is the small snippet of text that appears under the title tag and URL.

When performing a search, it’s the section that’s circled below:

As far as meta description best practices, you should:

Keep it under 160 characters.

Provide a short, specific overview of what the content is about.

Include relevant keywords (they will be highlighted when a user sees search results).

The example above shows a well put together description. Here’s an example of one that could use some work:

3. How to Optimize Your URL

Readability is most important here, as it ensures that search users aren’t scared off by long and mysterious URLs.

The image below provides a great example of how URL readability can affect the way a user sees results.

So, Why is Content Important for SEO?

The answer?

Because when content is optimized, it drastically improves your visibility.

Nobody sees it.

Nobody shares it.

Nobody does anything with it.

But it’s actually easy to get visible when you know what to do.

Sometimes, it can be the difference of something as small as writing optimized, unique meta descriptions for all your pages to send a huge visibility boost to Google.

If you want visibility and exposure, you have to commit yourself to the grind of consistently creating optimized content.

Featured Image Credit: Paulo Bobita

Why Android Is Bad For Business

The news seems to be all Android, all the time these days, and various analysts have recently revealed predictions that Android will soon be the leading mobile platform. Despite the popularity of the Android platform, though, there are some critical elements of Android that make it unsuitable for business use.

Open Source

To be fair, open source software has managed to achieve some credibility, but a quick look at market share numbers will show you that even after decades of availability and countless assertions of its technical superiority, Linux has less than one percent of the operating system market, while Microsoft Windows enjoys greater than 90 percent. After only three years, Apple’s iOS mobile platform already leapfrogged the venerable Linux in market share.

Businesses want software vendors they can work with–and point fingers at. Many companies have close relationships with the hardware and software vendors they work with, and those relationships enable more efficient and effective operation. When an issue arises, the IT department knows who to call to address and resolve it as quickly as possible. With open source, the question of “who you gonna call?” gets murky.

Too Much Diversity

The fact that you can choose from a wide variety of smartphone form factors, and select any of the major wireless carriers creates a pool of potential Android users that is significantly larger than say the subset of customers who prefer the iPhone form factor and happen to be AT&T customers. It doesn’t hurt that there are frequently buy-one-get-one-free deals, or that many Android smartphones are available from Amazon for one penny.

The different hardware form factors have unique capabilities, the different Android platforms deliver unique features and functions, and the proprietary interfaces create scenarios unique to the specific device, and the IT admin has to be familiar with them all and find a way to manage and maintain them all. When a new release of Android comes along, the ability to embrace or deploy it is limited by which Android smartphones will even receive the update, and the scattered timing of the releases depending on the vendor and model.

Before the zealots jump in and make this an Android v. iOS debate, the iPhone is not an ideal smartphone platform for business either. Apple takes closed source to a draconian extreme with its dummy proof “walled garden” approach, and the singular iPhone 4 (or dual if you also consider the iPhone 3GS a separate device) smartphone form factor may not be for everyone.

However, RIM has been able to dominate mobile business communications with a proprietary platform, focused on delivering tools IT admins need to monitor and manage devices remotely, and with a diverse collection of BlackBerry handsets. When Windows Phone 7 launches this fall, Microsoft should be in a similar position to deliver a smartphone platform that lies somewhere between too open and diverse, and not open and diverse enough.

All hope is not lost for Android as a business tool, though. For companies that can get past the open source issue, Android offers a powerful mobile platform and is worth consideration. IT admins can remove some of the complexity and make it more manageable by offering a single Android smartphone, or at least narrowing the options to a designated list of supported Android smartphones.

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