Trending February 2024 # Windows 10 April 2023 Update Is Almost Here, New Builds Focus On Fixes # Suggested March 2024 # Top 6 Popular

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Windows 10 April 2023 Update is almost here, new builds focus on fixes

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Microsoft is gearing up for the next big Windows 10 build update in spring 2023. The software giant has just announced Windows 10 Insider Preview Build 18362 (for the 19H1 update). The latest preview build for the April 2023 Update includes just a few fixes.

Mr. Sarkar announced the latest Windows 10 preview build for those in the Fast ring on the Microsoft blog just a few days after the last one.

However, the 18361 and 18362 previews include absolutely nothing new for Windows Insiders to check out. The 18361 blog post lists just six bug fixes for the build preview. On the other hand, the latest build release (build 18362) brings only two bug fixes.

So, Microsoft is seemingly well on the way to finalizing the April 2023 Update.

Furthermore, April is approaching. Microsoft rolled out both the last two spring updates in April. So, even though the big M has not confirmed an official release date for the 19H1 update, that update is widely expected to roll out in April 2023.

Microsoft can ill afford a repeat of the October 2023 Update fiasco. That update was plagued with bugs.

Consequently, the big M had little choice but to halt its initial October rollout until November. Since then, the October 2023 Update has rolled out at a slower pace than the others.

So, Microsoft might hold back releasing the 19H1 until late April to ensure a smoother rollout.

When Microsoft releases the 19H1 update, it will include a new Windows Sandbox. That is among the more eagerly anticipated additions to the OS that enables users to run programs within a container.

However, note that Windows Sandbox will be not be included within Win 10 Home.

The search box will also be separate from Cortana in Windows 10 1903. The Cortana virtual assistant is currently Windows 10’s search utility, but all that will change after the April 2023 Update.

The search box and Cortana icon will be separate on the taskbar. The search box will have its own separate window for search findings.

Reserved storage is another new addition to Windows 10 1903. That reserves some hard drive storage space for Windows 10 updates.

The reserved storage will primarily consist of temporary files that get periodically deleted.

Microsoft is introducing a new light theme in Windows 10 1903. That theme will add lighter colors to the Start menu, taskbar, and Action Center. There will also be a new light wallpaper for users to add to the desktop background.

Game bar’s new image gallery is another interesting addition to Windows 10. That will enable players to browse through screenshots within games.

Thus, players won’t need to leave the game to check out their snapshots. Furthermore, the Game Bar will include a new option to share pictures on Twitter.

Aside from that, the Settings app is getting a few refinements and new options as it usually does with each build update. For instance, Windows 1903 includes a redesigned Storage page.

The Fonts page includes a new Add fonts box that users can drag font files into to install them. There’s also a new a slider bar and options on the Cursor and pointer page with which users can expand the cursor and customize its color.

It will not be long now before the April 2023 Update rolls out to early users. However, remember that most users will probably not get the update until a few months after April. The update queue is, after all, a fairly lengthy one.

Hopefully, April 2023 Update’s rollout will be somewhat smoother and quicker than the last one.

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Is Whatsapp Not Working? Here Are 10 Easy Fixes You Can Try

Edgar Cervantes / Android Authority

There are a few possible reasons for WhatsApp not working. Thankfully, you can fix it relatively quickly most times. If the app is crashing, you can’t send messages, or you are experiencing any other issues, follow the tips below to get the app back up and running again.

Editor’s note: All instructions were generated using a Google Pixel 7 running Android 13 and an Apple iPhone 12 Mini running iOS 16.4.1. Some of the steps below might be slightly different on your end, depending on your device and software.

Check if WhatsApp is down

Edgar Cervantes / Android Authority

We always blame our devices when something isn’t working, but maybe the problem isn’t local. The reason for WhatsApp not working could be that the service is down.

An easy way to see if the problem is WhatsApp itself is to try using any other app or browser. If everything else is working, chances are WhatsApp’s servers are the issue. You can also use online tools like the website Down Detector. This service will let you know if there are any problems with WhatsApp itself. If WhatsApp is down, all you can do is wait until service is restored.

Close and reopen the application How to uninstall an Android app:

Tap and hold onto the WhatsApp app in your home screen or app drawer.

Select App info.

Hit Uninstall.

Confirm by selecting OK.

How to uninstall an iPhone app:

Find the WhatsApp app. Tap and hold onto it for a couple or few seconds.

Tap on Remove App.

Select Delete App.

Check for updates

Robert Triggs / Android Authority

Though running older apps often brings no issues, sometimes services also change things server-side, deeming some functions useless. You want to ensure you’re running the latest version of the app, so head to the Google Play Store and check for updates.

How to check for app updates on the Google Play Store:

Open the Google Play Store.

Tap on your profile icon in the top right corner.

Hit Manage apps & device.

Tap on Updates available.

Hit Update all or look for WhatsApp and select Update.

How to check for app updates on the Apple App Store:

Launch the Apple App Store.

Tap on your profile icon in the top-right corner.

Scroll down a bit, and you’ll see all your available updates. Tap on Update next to WhatsApp, or select Update All to handle all app updates.

While you’re at it, you might also want to check if any updates are available to your device. Check the instructions below to learn how to update your Android device.

How to check for Android updates:

Open the Settings app.

Go into System.

Tap on System update.

Select Check for update.

The system will let you know if anything is available for your device. Follow instructions.

How to check for iPhone updates:

Launch the Settings app.

Go into General.

Select Software Update.

The system will automatically search for updates. Select Download and Install if there are any.

Restart the phone

Believe it or not, a good ol’ reboot seems to fix most smartphone issues. It’s one of the first troubleshooting methods you should try. Just restart your phone and see if WhatsApp works.

How to restart an Android phone:

Press the power and volume up buttons simultaneously.

Hit Restart.

How to restart an iPhone:

Press and hold the power and volume up buttons simultaneously for a few seconds.

A power options screen will appear.

Use the slide to power off slider to turn the phone off.

When the phone is off, press and hold the power button to turn it back on.

How to turn on mobile data on Android:

Open the Settings app.

Go into Network & internet.

Under SIMs, select your main SIM.

Toggle Mobile data on.

If you’re outside your country or network coverage, also toggle Roaming on (this may incur extra charges).

How to turn on mobile data on iPhone:

Open the Settings app.

Go into Cellular.

Make sure Cellular Data is toggled on.

If you want to enable roaming, go into your main SIM under SIMs. Then toggle on Data Roaming.

Clear the app cache

Cache is an excellent method to keep your phone snappy, but old data can get corrupted and be the reason for WhatsApp not working. It doesn’t hurt to clear it from time to time, especially if the app isn’t working.

Clear cache on Android:

Open the Settings app.

Go into Apps.

Find the WhatsApp app under See all apps.

Tap on Storage & cache.

Hit Clear Cache.

You can also select Clear storage for a clean start.

Sadly, you can’t clear the cache on iOS apps. The only effective way to accomplish this is to delete the app and reinstall it.

Allow all app permissions

Many issues can come from not giving WhatsApp the necessary permissions to access essential information. For example, WhatsApp may not pick up your contacts if you accidentally deny permission to your phone’s contacts. You may also have disabled background data.

How to change app permission settings:

Open the Settings app.

Go into Apps.

Find the WhatsApp app under See all apps.

Select Permissions.

Make sure to allow access to everything under Not allowed.

How to allow app permissions on iPhone:

Launch the Settings app.

Find and select WhatsApp.

Under Allow WhatsApp To Access, ensure everything is toggled on and enter all subsections to enable extra features.

Did WhatsApp delete your account?

Edgar Cervantes / Android Authority

Have you stopped using WhatsApp for a long time? If so, there’s a chance WhatsApp not working is simply due to your account being deleted. The service deletes accounts after 120 days of inactivity. A WhatsApp account is active as long as it has an internet connection. If this is the case, your only solution is to create a new WhatsApp account.

Make sure you have enough storage

Sometimes WhatsApp can have issues downloading content when the phone runs out of storage. The first thing to try is to clear some storage on your Android or iOS device. You can also try clearing some WhatsApp data.

How to delete WhatsApp data on Android:

Open WhatsApp.

Hit the three-dot menu button.

Go into Settings.

Select Storage and data.

Tap on Manage storage.

Go into each conversation and delete whatever you deem unimportant.

How to delete WhatsApp data on iPhone:

Open the WhatsApp app.

Tap on the Settings tab.

Go into Storage and Data.

Hit Manage Storage.

Go into each chat and delete whatever you deem unnecessary.

Make sure background data is enabled!

If WhatsApp isn’t giving you message notifications appropriately, there is a chance you accidentally turned off background data. This can easily be fixed in the settings.

How to enable background data:

Open the Settings app.

Go into Apps.

Find the WhatsApp app under See all apps.

Go into Mobile data & Wi-Fi.

Enable Background data.

You can also toggle Unrestricted data usage on. This gives the app complete data access even when in Data Saver mode.

How to turn on Background App Refresh on iPhone:

Open the Settings app.

Go into General.

Tap on Background App Refresh.

Find WhatsApp and make sure it’s toggled on.

Is Your Network Adapter Not Working On Windows 10? We’ve Got The Fixes

Is Your Network Adapter Not Working On Windows 10? We’ve Got The Fixes Ways To Deal With Wi-Fi Adapter Not Working In Windows 10 In A Nutshell 1. Try Resetting Your Adapter If Your Windows Wi-Fi Is Not Showing Up

Sometimes even to solve critical issues such as network adapter not working on your Windows 10 PC, you can take simple steps. For instance, you can reset your network adapter. To do this, find a small button at the back of your adapter and long press it. Now, wait for the signal to get back. This may take a couple of minutes. Once you are through this process, try and connect to your Wifi once again and check if it is turning on or not.

2. Using The Troubleshooter

Windows 10 has an inbuilt troubleshooter that can help you resolve the “wireless adapter not working Windows 10” issue. It can be accessed using the steps mentioned below –

1. Open Settings by pressing Windows + I keys

4. Wait till the process detects problems

5. Select the issue and follow the steps as shown on the screen

6. Once the process is finished, restart your computer

Also Read: How To Troubleshoot Internet Not Working With A VPN Client

3. Resolving The Issue By The Way Of Command Prompt And Registry Editor

If your Wi-Fi adapter is not working Windows 10 you will be unable to see Wi-Fi options in the settings. To resolve the issue you can take help of the Command Prompt and if required, the registry editor as well –

1. Open command prompt as administrator by typing cmd in the Windows 10 search bar and then selecting Run as administrator from the right hand panel

2. Copy-paste the following command and press Enter

netcfg –s n

3. After you have entered the above mentioned command, you will be presented with a list of network adapters, network protocols, network services and network clients. Check if DNI_DNE is present in this list. If yes, this means there’s a problem

4. To resolve the problem, type the following command in the same command prompt one after the other

reg delete HKCRCLSID{988248f3-a1ad-49bf-9170-676cbbc36ba3} /f

netcfg -v -u dni_dne

Note: It is quite possible that you might receive error 0x80004002.  To resolve this error, head to the registry editor and follow the step as mentioned below –

1. Press Windows + R keys and in the Run dialog box type regedit to open the Registry Editor

2. Navigate to the registry whose path is mentioned below

HKEY_CLASSES_ROOTCLSID{988248f3-a1ad-49bf-9170-676cbbc36ba3}

3. Check if DNI_DNE still exists or not. If yes, delete it

4. Restart your computer and check if your Wi-Fi is turning on or not on Windows 10

4. Change Network Mode Using Control Panel

To resolve the network adapter problem you can try changing the network mode using the Control Panel. This should hopefully help you in case your Windows 10 Wi-Fi is not turning on. To change the network mode, follow the steps mentioned below –

5. When the Properties window opens select the Configure button

6. Under Advanced tab choose the Wireless Mode

5. Disable/ Re-Enable Network Adapter or Uninstall/ Reinstall Wireless Adapter

Whether it is a wireless adapter compatibility issue or any other reason for you your Wi-Fi not showing, you can try either disabling or reinstalling your wireless adapter. Here are the steps to do the same –

1. Press Windows + R keys to pen the Run dialog box

2. Type chúng tôi

In The End

Immaterial of whether you are able to connect to the internet or not the above fixes should work fine and be able to resolve “Wi-Fi adapter not working” issue. If the blog has helped you, do share it with others who might be dealing with the same issue. You can also follow us on Facebook and YouTube and stay updated with our content.

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Sarang Bhargava

Known Issues With Windows 10 V1903 May 2023 Update

Microsoft has released Windows 10 v1903, and it comes with an array of new features and functionalities. Microsoft is currently rolling out the update to all the users; however, the rollout is slow. As part of its transparency, Windows comes with a list of known bugs and a systematic study of device health data.

Windows 10 v1903 Known issues

Microsoft has already published a list of issues on the new Windows 10 v1903 and Windows Server 1903. The list includes minor UI issues and major issues like driver incompatibility. The list also mentions the status of every issue. Some issues have been fixed, some can be solved with workarounds, while the others will be patched soon. Check out the list of known issues on Windows 10 v1903 May 2023 update:

Display Brightness may not respond to adjustments

Audio not working with Dolby Atmos Headphones and home theater

Duplicate folders and documents showing in a user profile

Error attempting to update with the external USB device or memory card attached

Unable to discover or connect to Bluetooth devices

Night light settings do not apply in some cases

Intel Audio displays an chúng tôi notification

Cannot launch the camera app

Intermittent loss of Wi-Fi connectivity

AMD RAID driver incompatibility

D3D applications and games may fail to enter full-screen mode on rotated displays

Older versions of BattlEye anti-cheat software incompatible

1] Display Brightness may not respond to adjustments

Microsoft along with Intel have unearthed a driver compatibility issue with certain Intel Display Drivers. The error starts appearing only after updating to the Windows 10 v1903. The UI element shows that brightness has been changed, but the changes are not actually applied.

2] Audio not working with Dolby Atmos Headphones and home theater

Microsoft has warned that you may experience loss of audio with Dolby Atmos for home theater or Dolby Atmos for headphones. This error is apparently due to a licensing configuration error. However, the configuration error will not result in loss of access for the acquired license once the problem is solved.

3] Duplicate folders and documents showing in the user profile

4] Error attempting to update with the external USB device or memory card attached

This is a classic error. If you have an SD card or an external USD device while installing Windows 10 version 1903, you will be greeted with an error message. “This PC can’t be upgraded to Windows 10.” To safeguard users, Microsoft has applied a hold on devices with an external USB device or SD memory card attached.

5] Unable to discover or connect to Bluetooth devices

Microsoft has detected compatibility issues with some driver versions for Bluetooth components supplied by Realtek and Qualcomm. Currently, a hold has been issued, and if your computer has the affected Bluetooth Radio, then you won’t be able to update.

6] Night light settings do not apply in some cases

According to Microsoft, the Night Light setting is not working in some use cases. The Night Light setting stops working when you connect PC to an external monitor, dock or projector. Furthermore, the Night Light setting also stops working while rotating the screen or updating display drivers/ making any other changes related to display mode.

7] Intel Audio display an chúng tôi notification

A certain range of Intel Display Audio device drivers is found to cause excessive battery drain issue. You may also see “What needs your attention” notification while updating to the Windows 10 1903. This means you have an affected driver and it is better you postpone the update.

8] Cannot launch the Camera app

9] Intermittent loss of WiFi connectivity

This issue only affects older computers with an outdated Qualcomm driver. Downloading and installing the latest driver update should ideally solve this issue.

10] AMD RAID driver incompatibility

“A driver is installed that causes stability problems on Windows. This driver will be disabled. Check with your software/driver provider for an updated version that runs on this version of Windows”. This particular error is caused by an incompatibility issue with AMD RAID driver versions lower than 9.2.0.105

11] D3D applications and games may fail to enter full-screen mode on rotated displays

Because of the D3D error, some of the applications and games will fail to enter full-screen mode. The error is more likely with displays where the display orientation has been changed from the default.

12] Older versions of BattlEye anti-cheat software incompatible

Microsoft has detected a compatibility issue with some games that use older versions of BattlEye anti-cheat software. This clash might cause the computer to crash.

All but the first 3 issues have been mitigated or resolved. Microsoft is still investigating the first 3 issues and will roll out patches for them soon.

Here Is Your 2023 Iphone Lineup

Every year Apple refreshes its iPhone lineup, adding a few new handsets to the mix while also rearranging older models. This is the company’s way to refresh the whole mix, while offering a change to price points for aging handsets.

This year is no different. So we’ve gone ahead and put together a nice snapshot of what your 2023 iPhone lineup looks like, starting with the oldest models available to the newest of the new. This year there are only four different variants to choose from, but with some models you’ve got two display sizes to choose from.

So let’s get into it.

iPhone 8 and iPhone 8 Plus

Apple is keeping the iPhone 8 and iPhone 8 Plus around one more year. But the good news here is that the aging handsets are now cheaper than ever before, as Apple dropped the starting price for the iPhone 8 down to $449 and the iPhone 8 Plus down to $549.

Apple is really pushing trade-ins and monthly payments, but for the price breakdown we’re going to just work with no trade-in. That will be the same going forward for all models.

64GB iPhone 8: $449 or $18.70 per month

128GB iPhone 8: $499 or $20.79 per month

64GB iPhone 8 Plus: $549 or $22.87 per month

128GB iPhone 8 Plus: $599 or $24.95 per month

Each of the models are also available unlocked and SIM-free.

Moving right along to…

iPhone XR

That’s right, Apple’s super colorful iPhone XR is sticking around, too. The handset saw a price drop of its own, which could make it the best possible iPhone for the general public. Let’s go ahead and take a look at what you’ll need to fork over to make a new iPhone XR yours.

64GB iPhone XR: $599 or $24.95 per month

128GB iPhone XR: $649 or $27.04 per month

SIM-free and unlocked models are also available.

iPhone 11

The sidekick of the latest big event from Apple, the iPhone 11 is the replacement for the iPhone XR. As a result, the handset blends high-end specs that you’ll find on the more expensive iPhone 11 Pro, while also making some key changes to keep the price lower than that more expensive option.

Here’s what it will cost to get the iPhone 11, which goes up for pre-order on September 13 and goes on sale September 20.

64GB iPhone 11: $699 or $29.12 per month

128GB iPhone 11: $749 or $31.20 per month

256GB iPhone 11: $849 or $35.37 per month

Apple is making it possible to buy an unlocked, SIM-free variant right at launch, too.

And finally, we get to the hero…

iPhone 11 Pro

There are two sizes to choose from, either the iPhone 11 Pro or iPhone 11 Pro Max, which is fitting since the handsets are replacing the iPhone XS and iPhone XS Max from last year. These are Apple’s flagships, featuring the best possible display, three rear cameras, and more.

Which means they aren’t cheap, either.

64GB iPhone 11 Pro: $999 or $41.62 per month

256GB iPhone 11 Pro: $1,149 or $47.87 per month

512GB iPhone 1 Pro1: $1,349 or $56.20 per month

64GB iPhone 11 Pro Max: $1,099 or $45.79 per month

256GB iPhone 11 Pro Max: $1,249 or $52.04 per month

512GB iPhone 11 Pro Max: $1,449 or $60.37 per month

Yes, SIM-free and unlocked models are available, too.

There we go, that’s the 2023 iPhone lineup. How do you feel about this year’s family of devices? A strong lineup or what? Are you getting a new iPhone 11 or are you going with another model?

News Roundup April 18Th 2023

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost

There has been some interesting news this week, including the fact that the UK government is suggesting banning the ‘like’ button on social media for children in a bid to stop companies collecting their data. This is part of 16 new standards it is currently consulting on.

Twitter is finally seeking to tackle abusive content head-on with changes to the platform meaning users have a bit more control.

The UK has seen a rise in marketing budgets, with greater spend being reported in the first quarter of the year. This follows on from stagnant spend in the final quarter of last year.

Finally, a report from Which? has found that fake reviews on Amazon are helping unknown brands hit the first page of search results and are improving their SEO results.

Read more about all of these stories below in our news roundup for the week.

UK government seeks to ban ‘like’ button for children

The UK government is threatening to ban the popular ‘like’ button for children on social media platforms in a bid to protect youngsters. Stepping up the pressure it is putting platforms under in a bid to improve child safety, the government has written 16 standards that online services have to meet.

Liking posts is a core mechanism for both Facebook and Instagram, along with other platforms like Snapchat. However, the Information Commissioner has highlighted issues with the ability to ‘like’ posts. It has suggested that it is being used to make children conform to platforms’ desired outcomes and for data purposes.

In a bid to tackle social platforms using children in this way and to improve child safety online, the 16-standard list is now being consulted on. It includes ‘high privacy’ settings for children’s profiles, which will be activated automatically when a person is under a certain age.

The list also suggests scrapping any techniques that are used to ‘nudge’ children to behave in a certain way, stay online for longer or hand over personal data without a valid reason.

Elizabeth Denham, Information Commissioner, said that the suggested standards follow on from a growing mistrust of social media platforms following a number of privacy scandals.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” she said.

“We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

The consultations will end on May 31st and the report from it is expected to be implemented in 2023.

Twitter now tackling abusive content head-on

Twitter has announced that it is changing the way that it deals with abuse in a bid to actively deal with perpetrators. While previously Twitter has taken a more passive stance when it comes to offensive content on its platform, this is set to change.

The platform will no longer rely on users reporting offensive tweets as it starts the process of pre-emptively deleting content on the platform that it sees as being abusive. Introducing new tools and algorithms means Twitter is now better able to intercept abusive tweets, with an estimated 38% being removed.

In addition to removing abusive tweets, the platform is also getting better at banning the perpetrators. Between January and March of this year, around 100,000 accounts that were created by individuals who had previously been suspended from the platform were removed. This is a 45% increase in comparison to the same period in 2023. The changes to Twitter have meant a 16% decline in abuse reports after an interaction with an account the complainant doesn’t follow.

The platform has also reported a 60% faster response time to appeals requests with its new in-app appeal process. This means that if content is removed that maybe shouldn’t have been, users are getting a faster resolution or answer as to why it was taken down.

Other work being undertaken by Twitter includes updating the platform’s rules to make them shorter and easier to understand, along with a better reporting process that allows users to share more specifics. It will also be introducing context on tweets that should be banned but are in the public interest.

In a blog post, David Gasca, Senior Director Product, and Donald Hicks, Vice-President of Twitter service wrote about the changes: “This encompasses a number of policies, such as abusive behaviour, hateful conduct, encouraging self-harm and threats, including those that may be violent.

“The same technology we use to track spam, platform manipulation and other rule violations is helping us flag abusive tweets to our team for review, With our focus on reviewing this type of content, we’ve also expanded our teams in key areas and geographies so we can stay ahead and work quickly to keep people safe. Reports give us valuable context and a strong signal that we should review content, but we’ve needed to do more and though still early on, this work is showing promise.”

UK marketing budgets increase following declines in Q4 2023

Marketing budgets in the UK have been revised upwards in the first quarter of the year, following economic uncertainty at the end of 2023 causing them to stagnate.

According to the latest IPA Bellwether report, 8.7% of marketing executives have increased their marketing budgets. This is compared to 0% in the last quarter of 2023 and represents the largest increase seen since the third quarter of 2023. While 12.8% said that budgets had been cut, 21.6% have reported a growth in spending.

Internet marketing has seen the best performance once again, with net spend increasing by a huge 17.2%, which is a stark rise from the 2.1% rise at the end of last year. Search and SEO saw particularly good growth following -3.9% cuts in the final quarter of 2023, achieving a 14.2% increase in spend in Q1 of this year.

Big ad campaigns also saw an increase in spend, with 5.2% of marketers reporting growth in spend. This is a huge growth following the 6.2% decline in campaign spending in the final quarter of last year.

Despite these positives, spending on market research, sales promotions and direct marketing all declined. PR spend was also reported as being flat on the previous quarter.

Paul Bainsfair, IPA Director General, said: “This sharp increase following Q4 2023’s flatlining signals that UK marketing budgets have received a much-needed kiss of life in an economy gripped by Brexit uncertainty. The smart marketers realize that to grow their businesses, they must invest in them, particularly in mass reach, long-term media.

Ryanair offers ad space on boarding passes

As well as offering space on boarding passes, the airline, which claims to be the largest in Europe, will allow companies to target passengers travelling to certain destinations. With more than 216 locations being serviced by Ryanair, this will allow companies to focus on the passengers they believe best suit their products or services.

Fake reviews on Amazon giving brands “SEO boost”

Fake Amazon reviews are undermining Amazon’s integrity, according to a new report from Which? the consumer watchdog. According to an investigation, the e-commerce platform has been flooded with five-star reviews for unknown brands’ products, meaning that household names don’t appear in the top-rated reviews on popular items.

In addition to this, the investigated discovered that 71% of the pages on the first page of results had five-star reviews with the majority of these coming from unverified users.

Responding to the findings, Amazon said that it has invested “significant resources” to stop fake reviews, with automated technology being used to locate them. The retail giant said this is “because we know customers value the insights and experiences shared by fellow shoppers”.

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