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Wired Makes a Boob of Itself
Thank you Wired. Thank you so much for the boobs cover. I can’t tell you how much I appreciate it. I was racking my brain trying to think of a lighthearted topic for a Friday column, and there you come, smacking me in the face. At first I thought it was just silly, but with all the attention the cover has been getting, I couldn’t look away. So I’m going to tackle this topic head on. I’m going to grab it with both hands. Motorboat. Sorry, couldn’t think of a stupid pun so I just stuck that in.
I consider myself, if not a feminist, at least a cultural critic who is informed by the processes of feminist deconstruction. I don’t ignore my own masculine sensibilities, but I try to remain sensitive to the fascinating ways in which gender, usually the male gender, dominates our cultural experience, especially as it applies to the world of technology. So, the questions to ask when looking at the controversial Wired cover are: 1. What is the cover doing? 2. Is this a problem?
Well, the answer to the first question may be obvious. Wired’s cover is attracting men. Men will see the cover, talk about it, spread it around and maybe even buy the magazine. If I were shopping at an airport convenience store (the only time I still buy magazines), and I were choosing between this issue of Wired and, say, this week’s issue of Time magazine with a joint on the cover, well — okay that might be a tough call — I’d probably pick Wired. Maybe both. Actually, I’d probably buy Newsweek, too, just in case there’s a sweet old lady in the seat next to me, and I don’t want to look like a junkie or a total pervert.
The cover is also repelling women. Maybe some women don’t care, or don’t see this as a big deal, but I think many will be repulsed by the cover. Whether or not Wired’s female audience has hang ups about nudity and sexuality, at the very least a woman will see this cover and think: “That is not for me.” It’s not just the depiction of voluptuous cleavage. It’s the way the cleavage is presented.
Wired has the cover art and the entire story online. I’m not sure if it’s printed the same in the magazine itself, with the same artwork, but there was one thing that strikes me about all of this. You never get a good look at a woman’s head and face. On the cover, all you see is cleavage and breasts. In the story, the woman who models for the photos keeps her face out of view. You see the Doctor behind the procedure in profile, but the woman is only shown from the mouth downward. You see more of her nipples than you do of her nose.
This is a textbook case of objectification. The man in this story gets a profile shot. The machine he uses is shown in its entirety. The woman? Side boob. Belly button. Cleavage. Thin arms. Red lipstick, even though she’s completely naked otherwise. The man is shown as a head, with a brain and eyes and a purple button down shirt. The woman is a collection of parts.
So why is this a problem? Who cares if Wired is targeting men? That’s most of their readership already, right?
Maybe, but why does that have to be the case? Certainly, there are magazines that I might pick up for some masculine titillation (pardon the pun). Maxim, for instance, or GQ magazine. Both are aimed at men. If Monica Bellucci wants to pose in transparent clothing in GQ magazine, it’s because she’s trying to appeal to the male audience on a sexual level. This helps her image, helps her brand. It doesn’t reduce her power or stature as a woman, instead it’s a display of raw force. Monica Bellucci can move men’s magazines, and put butts in the seats at her next film.
Is that what Wired is trying to accomplish? If so, I’ve had the wrong impression about the magazine ever since I started reading it back in 1993. Wired came out the year I was a college freshman, and I’ve been reading it, admittedly irregularly, ever since. At first I loved it because it was a magazine unafraid of throwing technological stories over my head. I could barely understand what the magazine was talking about, but I wanted to learn more. I loved it because it used technology in artwork, with the crazy, fractal-like computer images that stretched on for multiple pages. Wired was trend-setting, informative and relevant. The Wired I knew wouldn’t have to resort to silly stunts to sell magazines.
The other problem is that the story is sold on cleavage, and when you open the magazine you see clinical men and naked women. The story does talk about female researchers, but if a picture says a thousand words, the impact of the nudity is definitely greater than egalitarian text. But it’s a story about science. It’s not a story about naked women, though women play the most prominent role. With such a disparity between the sexes in technology, mathematics and the sciences, a magazine like Wired has a responsibility to not only depict women fairly and equally, but to also generate the same sort of interest in the fields of study for men and for women.
If the magazine had simply told the story, I have no doubt this would be the case. But by accompanying the tale and information with pictures of naked women, it sends a terrible signal. The fact that these are idealized, voluptuous and perfect forms only worsens the blow. The magazine is saying “Men, jump right in, the water’s fine. Women, we didn’t have you in mind, but you might like this anyway.”
The only career scientists I know personally are women. My mother-in-law and a cousin of mine are both chemists. My wife’s mother is a mass spectroscopist. She’s designed equipment that has been used on the space shuttle. She’s consulted with the Nobel committee on their awards nominations. She travels the world presenting papers and giving speeches, when she’s not in her labs at the NIH and NIDA. Johns Hopkins has, at times, begged her to return.
If my mother-in-law saw the cover of Wired, she would spit. Literally, that’s a thing she does. She spits at things she hates. She’s old school. She would certainly not pick it up and read it. But the story might be of interest to her, since she works with stem cells and tissue regeneration. Unfortunately, Wired has put up a huge sign on its cover turning her away. Now imagine how it must feel to someone who isn’t so experienced and established. My mother-in-law doesn’t need to read Wired to get inspired by science, she’s immersed in it every day. But to the girls and young women who are considering a career in genetics and biosciences, which will probably be one of the most important career paths of the next century, Wired has effectively rolled up the welcome mat and proclaimed the field a boy’s club. Sorry, if you’re not into cleavage and nipples, this isn’t for you. If you want to look into the eyes of a scientist and relate on a deep, primitive level, we have nothing here to show you except this old, white man.
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We asked two experts to give us their take.
Boches joined the COM faculty after 30 years as a partner at Mullen (now MullenLowe), a top agency he helped build and lead. As creative director, he led the team behind “When I Grow Up,” a 1999 commercial for the jobs site chúng tôi that featured adorable kids making depressing statements like, “I want to claw my way up to middle management.”
The ad worked.
Gould’s career includes 16 years as a creative director and manager at another top agency, Hill, Holliday. As art director, Gould and his creative partner, copywriter Eivind Ueland, created Anheuser-Busch’s famous 2002 “Respect” ad, a wordless spot that showed the Budweiser Clydesdales bowing toward the New York skyline in a 9/11 tribute. “The marketer and the creator of the spot took some heat for ‘commercializing’ tragedy,” Ad Age wrote. “But consumers loved the spot—and so do we.”
When Ad Age did its Super Bowl Top 50 Ad Countdown in 2023, “Respect” came in at number 3 and “When I Grow Up” was number 2. Number 1, of course, was Apple’s famous “1984” ad that ran during the 1984 Super Bowl.
Gould: They’re guaranteed a lockdown audience, which is so rare anywhere now. Sports and tragedy are the only things that guarantee eyeballs anymore. And that’s why the Super Bowl is, in my mind, more than ever worth the risk. The more streaming takes hold in the world, the more on-demand takes hold in the world, the more powerful these remaining platforms are going to become.
Boches: Going back 10 or 12 years, before the social web, there were so many fewer media venues that the Super Bowl towered over everything else. I think today in a really, really fragmented media landscape, where we have so many other ways in which people absorb information and share it, I don’t think it has quite the impact that it used to. That being said, the Super Bowl remains one of very few events every year that is a shared common event. We don’t all watch Seinfeld on Thursday night anymore. There are few other options for capturing people’s attention at the same time.
Gould: The business of the Super Bowl ad is owning your heart, not the practical side of you. The next day in USA Today, that [“Respect”] ad was like 11th or 12th, but yet that spot is remembered years later. People in the industry recognized that both we and Anheuser-Busch took a risk. But we didn’t create that spot to take a risk—we created it from a sense of what we felt was appropriateness and a brand that we felt had the right to say it at the time. I remember just before it broke, this expert said on the radio, “You’re never going to do well in the Super Bowl unless you’re funny.” And I had a moment of panic that this was going to be deadly. But it succeeded because it broke the rules—with a purpose. Risk divides people, too. Here [grabbing a 2002 copy of Ad Week] it is under “Reader’s Choice,” and here it is under “Most Gratuitous Use of Patriotism.”
Creating that spot has a story?
Gould: At the end, the horses bow to the New York City skyline. When I was a kid, I saw the Clydesdales coming to what is now the Square One Mall in Saugus. In my mind I was convinced I saw them bow. That’s where the idea came from. Brian Sweeney, the producer, came to us in November and said we’ve got to get this done for, I think, February 2. And he said, “There’s one hitch. The horses don’t bow.” And I’m like, “What are you talking about? I saw them bow when I was a kid.” And he said, “Are you sure?” And I said, “Oh, wait a minute, that would have been the Lipizzaner stallions at the circus, which would have been at the same time in my life.” So, we hired a horse whisperer. And he worked for the better part of a month with two horses to teach them to do it.
Gould: I don’t have the current data, but there are a lot of women watching the Super Bowl. The most memorable spot for me last year was the Tide spot, “It’s a Tide Ad.” It was just brilliant. They took all the typical ways that brands approach commercials and turned them all into a Tide ad in sequence. And men aren’t the primary audience for buying detergent.
Boches: This year you have a brand like Bumble, the women-make-the-first-move dating app—I saw something saying that they have an interesting spot. There may be a message or a voice that responds to what’s happening in the culture, whether it relates to #MeToo or more equality for women in general.
Boches: For a long time there were not all these critics and prognosticators passing judgment on the effectiveness of an ad. Now the ratings are important. You’ve got all these hashtags and ad trades and the Wall Street Journal and USA Today measuring their impact in real time. So there is a lot of pressure. The marketing of the commercial itself is now a really big business for brands and agencies.
Gould: If you’re going to do work that stands out, you’re going to occasionally find your detractors. I can’t imagine what would have happened running a 9/11 spot with social media running at the clip it’s at now. I’m not sure I could have lived through it. I’m sure there would be anger.
Boches: It seems as if the quality of the work has diminished. It just doesn’t seem to have the cultural impact. It’s been years since we’ve seen something like “1984,” or not to toot my own horn, a chúng tôi I still think there’s high hopes that we’re going to tune in and see something remarkable and magical that changes the brand landscape, but I don’t think we’ve seen that in a long time.
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Certain major cryptocurrencies, such as Bitcoin (BTC), DogeCoin (DOGE), Ripple (XRP), and Ethereum (ETH), are now seen as a great APM (Alternative Payment Method) for millions of online casino players around the world.
Here is a closer look at why so many players prefer to use cryptocurrency to deposit and withdraw at their favourite online casino rather than traditional payment methods, such as Visa, MasterCard, Skrill and Paysafecard.Why do online casino players prefer using cryptocurrency rather than traditional payment methods?
Online casino players prefer using cryptocurrency to deposit and withdraw at online casinos for a number of reasons. Firstly, not everyone likes using their credit or debit cards at websites, which is where APMs, such as cryptocurrencies and digital wallets, come in. Digital wallets are also known as electronic wallets, e-Wallets, or web wallets.
Cryptocurrency enables the player to remain anonymous. Also, don’t forget that the cryptocurrency payment method is far more secure than traditional payment methods.
Online security is the number one priority for many players, which is why they choose to pay with cryptocurrency. It’s quick and convenient, super reliable, and highly secure.Which online casinos accept APMs?
Some online casinos accept more APMs than others, but, unfortunately, there are currently no UK-licensed online casinos that accept any cryptocurrencies. Instead, UK players can use several other APMs, such as Apple Pay, Skrill, NETELLER, PayPal, Paysafecard, and one or two other reliable methods.
To find out which of today’s best online casinos accept APMs instead of just the Visa and MasterCard credit & debit card options, the best thing to do would be to do a Google search. You could type in phrases such as ‘online casino skrill deposit’ or ‘online casino bitcoin deposit.’
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This is one of the reasons why it’s always a good idea to read the casino’s withdrawal policies before signing up to any casino site. It’s also a good idea to check that the casino you are about to sign up to does accept your preferred payment method.
If you’re looking for a durable aluminum stand for your Apple notebook, then don’t count out iQunix. Although the popular brand names look appealing and are tried and true, we had the chance to go hands-on with the iQunix Edin, which is also a very high-quality stand for all MacBook models, all this at a lower price.
In this review, we’ll show you how the iQunix Edin looks and touch on its build quality and features. Don’t be shy; we think you’re gonna like it!iQunix Edin: an affordable tank of a notebook stand
I always find myself putting my MacBook on another table, or off to the side somewhere so I can use my desk for writing or other hobby activities. The only problem is, I have a 15″ MacBook Pro and no matter where I put it, it’s going to take up a lot of space.
Notebook stands are a great way to utilize a three-dimensional volume of space rather than just setting the computer flat down on a surface. They utilize the thinness of Apple’s notebooks by standing the machines up vertically, allowing you to push them right up to a wall and still have an empty desk for other things.
Since I was in the market for a notebook stand, I thought I’d give the $40 iQunix Edin a try, being that it’s marginally less expensive than a lot of the name brand competition and is still made out of quality aluminum materials.
I was not disappointed…
The iQunix arrived in a box on my doorstep last week, and it was a relatively heavy box. When you think of aluminum, you expect something light-weight, but it actually has a desirable weighted feel to it, which makes it great for anchoring my heavy 15-inch MacBook Pro on my desk without tipping over.
On the side of the stand, you’ll notice a metal adjustment knob. You can loosen it and then move the slide forward or back so that you have enough room for your computer.
It’ll squeeze down nice and tight for thinner computers like the MacBook with Retina display or the MacBook Air, or you can put your big fat non-retina display MacBook Pro or PC notebook inside of it too!
Once happy with the width, you can crank down on the knob to lock it down in place.
The bottom of the iQunix Edin has a nice textured rubber surface, which keeps the stand from moving around on your desk and prevents slipping. This is great because it anchors your computer securely on your desk.
And of course, what would a stand be without charging compatibility? – iQunix Edin provides easy access to your Magsafe or USB-C connector so you can charge your Mac while it sits:My thoughts on the iQunix Edin
I know there are some better-looking brand names out there, but honestly, the iQunix Edin doesn’t look all that bad, and its finish matches the MacBook Pro almost exactly.
I like the weight of the stand, because it prevents the Mac notebook from getting knocked over or pushed around, and the grips on the bottom of the stand help with this as well. I also really like the grips on the inside, because they anchor the notebook without scuffing it up.
Overall, the stand is about $10 less than its competition from companies like Twelve South, and the fact that it’s fully-adjustable means you can tailor it to any needs you might have.
If you were to ask me if it was worth the purchase, I’d tell you to give it a go! This is my first notebook stand, and I’m already in love with it.
Here’s a pros and cons list:
Grips on bottom and interior prevent slipping and scuffing
Easy access to all ports
All-aluminum construction looks good and is durable
Adjustable clamp knob allows it to work with all Mac notebooks
For the affordable price of just $40, you can have yourself an iQunix Edin stand for your Mac notebook from Amazon. I’m certain I would buy one of these again if I needed a laptop stand, and I am impressed with the build quality I can see from using it. I say give it a try!
I’ve written plenty of columns about eBay over the past five years, and I’m relieved to say that early on I saw the online auction giant would emerge as one of the few big winners in the Internet space. Otherwise I wouldn’t provide links to these old eBay columns here, here and here.
But I must confess that what eBay has achieved to date, and the breadth and scope of the company’s vision, has dwarfed my limited imagination. Sure, it was obvious even back in the embryonic days of ecommerce that eBay’s rapid ascendance would render unassailable its position as the top Internet auction site. What wasn’t as clear — to me, anyway — was how effectively eBay would be able to leverage its auction business into international markets and non-auction revenue streams.
eBay bears on Wall Street have been growling since the auction company missed analysts’ estimates for the fourth quarter of 2004, and shares fell from $59.21 last Dec. 31 to as low as $30.78 in late April.
Based on its second-quarter earnings released Wednesday, however, eBay skeptics may have to reconsider whether the company has passed its peak.
EBay shocked the street by reporting 53 percent growth in Q2 earnings. The company earned $291.6 million, or 21 cents per share, for the three months ended in June. That’s up from $190.4 million, or 14 cents per share, in Q2 2004. Analysts had forecast earnings of 18 cents per share.
EBay CEO Meg Whitman told analysts in a conference call that the company “saw strong growth across every part of the business around the world.” But two aspects of the company’s business deserve special mention. One is international marketplace net revenue, which soared 51 percent to $418.8 million on the back of strong sales in Germany, which now is the company’s No. 2 market.
What’s interesting here is that eBay’s global revenues are set to surpass U.S. revenues for the first time. The company’s U.S. operations generated $423.6 million in Q2, an increase of 27 percent over the year-ago quarter, but less than $5 million more than international revenue. In Q3 we should see eBay’s international sales eclipse U.S. revenue for good.
The second item of interest in eBay’s Q2 report involves the growth of its online payment service, which comprises the balance of the company’s $1.086 billion in Q2 revenue. EBay bought online payments company PayPal in October 2002, and the acquisition is (no pun intended) paying off spendidly.
Revenues from PayPal’s transaction fees in Q2 were $243.9 million, a gain of 51 percent from the year-ago quarter and 145 percent from Q2 2003. And the number of registered PayPal users shot up to 79 million from 50 million a year ago.
If transaction revenue continues to grow this quickly, it may only be a couple of years before eBay’s U.S. auction business becomes the company’s third-best revenue generator.
Another interesting aspect of eBay’s revenue model is it’s somewhat evenly spread out among a number of categories, with one glaring standout. Among the categories delivering more than $1 billion in gross market value are:
Clothing and accessories — $3.3 billion
Consumer electronics — $3.2 billion
Computers — $2.9 billion
Home and garden — $2.5 billion
Books/Movies/Music — $2.4 billion
Sports — $2.1 billion
Collectibles — $2.0 million
Toys — $1.6 billion
Jewelry and watches — $1.5 billion
Business and industrial — $1.5 billion
Cameras and photos — $1.3 billion
What’s the standout? EBay motors, which generated $14.3 billion in GMV for Q2, more than four times the runner-up. And that’s the part of eBay’s business I was most skeptical about when it was launched several years ago.
Shares of eBay jumped nearly 21 percent to $42.10 Wednesday after earnings were reported. Given the company’s growth potential, market dominance and savvy executive leadership, EBAY continues to look like a good stock bet.
One of the most frustrating this one can experience is the muting of a Microphone. It is especially annoying when you are in an important meeting, and suddenly, you realize that your Microphone is on mute. So, if the Microphone keeps muting itself, or getting disconnected randomly, even when connected on Windows 11/10 PC, then this is the article you need, to resolve this issue.Why does my microphone keep muting itself in Windows 11?
There are many reasons why your microphone mutes itself automatically without your permission, it can be because of the wrongful configuration of the sound settings. It can also be because of faulty drivers, viruses and malware, etc. You need to check the Microphone settings, scan your PC with antivirus, stop SVCHOST process, etc., to get rid of this problem.Fix Microphone keeps muting itself on Windows 11/10 PC
Before moving forward, you should try to check for updates, and install the latest version of the Windows available. If your Microphone keeps muting itself on Windows PC, these are the things you need to do to resolve the issue.
Check Microphone’s Settings
Check for Virus and Malware
Stop SVCHOST Process
Update, Rollback, or Reinstall drivers
Troubleshoot in Clean Boot
Let us talk about them in detail.Mic getting disconnected randomly, even when connected 1] Check Microphone’s Settings
The first thing that you need to know the moment you start seeing this error, is to check the Microphone settings and make sure that it is not configured to mute the microphone. To do that, follow the given steps.
Open Control Panel by searching it out of the Start Menu.
Now, check if the issue persists.2] Check for Virus and Malware
As mentioned earlier, viruses and malware are two of the most common reasons why you may see this error, so, you have to remove them and resolve the issue. You can run any anti-virus or anti-malware that you may have or use Windows Defender Offline tool. To do that the later, follow the given steps.
Search out “Windows Security” from the Start Menu.
Go to Virus & threat protection.
Wait for the process to complete as it will eliminate all the virus and malware that your computer may have.3] Stop SVCHOST Process
You have to kill SVCHOST Process that’s running under your username to resolve the issue. To do that, first open Task Manager by searching it out of the Start Menu. Go to the Details tab, look for svchost.exe, and check which one has your username. If you are able to find the process running under your username, copy its PID.
Now, open Command Prompt by searching it out of the Start Menu. And run the following command-4] Update, Rollback, or Reinstall driver
Next up, the issue can be resolved by checking your microphone drivers. You can open Device Manager from the Start Menu and update, rollback, or reinstall drivers and see if the issue persists.5] Troubleshoot in Clean Boot
The issue can be because of a third-party application or service, so, you should troubleshoot in Clean Boot to know what’s causing this. After knowing the name of the application, you can remove it from your computer and hopefully, the issue will be fixed.Why is my Microphone not working in Windows?
There are many reasons why your Microphone may not be not working on your computer. Such as outdated drivers, faulty devices or jacks. The problem can also occur due to improper functioning of some peripherals or can result from unknown privacy changes.
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